Spiceroute mediakit 2015

THE INFLIGHT MAGAZINE

Volume IX | Issue I | January 2015

www.spiceroutemag.com

28 62 58 66

MUMBAI MANIA A citythe Feel with energy magnetic of the ‘maximum city’ of India energy

CREATIVE INVITES A revolutionary Join the revolution trend in personalised in invitations invitations

WINTER MAGIC Stay warm this winter with seasonal dishes

media kit

2015

inflight magazine of Monthly

SpiceJet Airlines,

India’s largest domestic carriers one of

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MaXposure Advantage MaXposure Media Group is a full-service media company spread across the dimensions of publishing, creative solutions, events, custom publishing, ambient media, international representation and outsourcing.

It has a network of 11 offices in India (Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kolkata, Raipur, Indore, Chandigarh and Ahmedabad) with the headquarters in Delhi.

MaXposure Media Group continues to be the fastest-growing media company in India.

Besides Spice Route, in-flight magazine of SpiceJet Airlines, India magazine, MaXposure publishes 22 consumer and corporate magazines across verticals in 15 national and international languages that are available in over 170 countries worldwide. Its publications include, L’Officiel India;

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FHM India; Diabetic Living; Estetica; Shubh Yatra, Air India’s in-flight magazine; India Perspectives, Ministry of External Affairs flagship magazine; Vistara, in-flight magazine of TATA Singapore Airlines; Mercedes-Benz Magazine; Smarttrucking, official magazine for Daimler Commercial Vehicles; Axis Bank’s Homecoming; Crossings Insight; FDCI newsletter; Credai Times; ISUZU Travelogue, Watts Up! magazine for Havells India; Badhte Kadam, newsletter for Rockman Industries; Moods: Outdoor Sex Guide for HLL; Circle, retail magazine of Lifestyle; Pantaloons, retail magazine of Pantaloons; Ambience, magazine of Ambience Mall; City Walker, magazine of Select CityWalk and DLF Promenade mall magazine.

MaXposure is the largest custom and inflight magazine publisher in the Indian subcontinent.

THE POWER TO FLY

With over 340 flights to 41 domestic and 8 international destinations daily and over 1.2 million people flying SpiceJet monthly for business and leisure within India, Spiceroute is one of India’s most widely read inflight magazines.

Carries over

1.2

million

domestic travellers every month in addition to its eight international destinations

Readership of over

1.7

million

per month

42% 58% Business travelers

Leisure travelers

Gender

53% male

THE AIRLINE SpiceJet’s mission is to become India’s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers. With a dynamic fare structure, SpiceJet offers fares that are affordable and significantly lower than most airlines.

SpiceJet’s new generation fleet is backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency.

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THE MAGAZINE Spiceroute is much appreciated for its editorial content offering enough to keep every flier engaged with interesting articles on myriad subjects. The magazine contains features on travel, unique destinations, food trends, art & culture, wellness, fashion, life style, features for children & more.

AWARDS won by spicejet • Awarded as the Flyers’ Preferred Airline-2014 • Awarded as Best Airline in 2014

by South India Travel Awards • Voted as India’s Favourite Domestic Airline for the year 2012 by Outlook Traveller • Voted amongst the Top 5 Best Budget Airline in Asia by Smart Travel Asia (2010, 2011 & 2012) • India’s International Low Cost Carrier of the Year 2012 by Travel

Agents Association of India (TAAI) • India’s Most Outstanding Airline LCC-Domestic Award, by Travel and Hospitality (Feb 2012) • Awarded for Best Website at ‘World Low Cost Airlines Asia Pacific Conference’ (2010, 2011 & 2012) • Voted as India’s Best Low Cost Airline by Outlook Traveller (2008, 2010 & 2011)

• CIO 100 Award in IT efforts for customer satisfaction and business growth category (2007, 2008 ,2009, 2011 & 2012) • India’s best low-fare airline in a survey conducted by MaRs on behalf of Hindustan Times (Dec 2009) • World Travel Market Award for multi-channel approach in distribution (November 2009, London)

AWARDS won by spiceroute • English Features (Gold) for 2010 by Associated Business Communicators of India (ABCI), 50th Annual Awards

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• English Features (Bronze) for 2012 by Associated Business Communicators of India (ABCI), 52nd Annual Awards

• External Magazine (Silver) for 2013

by Associated Business Communicators of India (ABCI), 53nd Annual Awards

ROUTE MAP Below is the SpiceJet network which stretches across India to 40 cities and to its 8 international destinations including Dubai, Male, Kathmandu, Colombo etc.

48 340

DESTINATIONs DAILY

FLIGHTS DAILY

*Source Directorate General of Civil Aviation, October 2014

5

17.3% MARKET SHARE*

Market standings

SpiceRoute Magazine is the

No.2 in-flight magazine

1 2

in India

Flyer base (in lakhs)

3 1.0

4.38

4

5

No. of passengers on International Routes

10.79 Airlines

Air India

**

10.27 Spicejet**

9.70 Jet Airways (Dom)

5.47 Jet Airways (Int’l)

Source: DGCA data for the month of October 2014

Indigo airlines has not been included as it does not have an in-flight magazine

* The rank is based on the number of passengers the magazine is exposed to, every month ** Combined data for Spicejet & Air India as there is only one magazine for both Domestic and International routes

Magazine is available in every seat pocket of Spicejet aircraft

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5.03 Go Air

No. of passengers on Domestic Routes

TECH SPECS & RATE CARD In-flight media offers the advertisers a unique access to an extremely busy, active and hard to reach audience, where there are no distractions and quality time is spent on the magazine

Magazine Dimensions / Bleed Ad W x H (cm)

Magazine Size: Live/Safe Area(FPC): Live/Safe Area(DSC):

W x H (mm)

20.3 x 26.0 18.3 x 24.0 38.6 x 24.0

203 x 260 183 x 240 386 x 240

Non-Bleed Ad Dimensions W x H (cm)

W x H (mm)

Full page

18.3 x 24.0

183 x 240

Double Spread

38.6 x 24.0

386 x 240

Live/Safe Area

Ad Creative Deadlines

Bleed

Magazine Size

Issue

Deadline

January

15th Dec

February

15th Jan

March

15th Feb

April

15th Mar …and similarly for all successive months

Rate Card (in INR / USD per issue)* with effect from June 2014 to December 2014 INR `

USD $

Full page

`4,88,750

$ 9,444

Double page Spread

`8,80,900

$ 17,022

•

3 mm on all sides for a total document size of 203 mm wide x 260 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size.

First 30% Single

`5,99,000

$ 11,578

LIVE/SAFE AREA OR NON BLEEDS:

First 30% Spread

`10,28,000

$ 19,867

•

10 mm on all sides for a total document size of 203 mm wide x 260 mm high.

•

Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.

Please do not place logos, legal disclaimers or other critical information outside live area.

Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

The ad should be provided in the pdf and eps format only.

Inside Back Cover Back Cover

`8,56,750

$ 16,556

`12,47,750

$ 24,111

* the above rate card is for a period of six months only. Indicative advertising rates for different months.

Periodicity: Monthly Distribution: Every seat pocket Readership: Over 1,7 million Total Print Run: 2,00,000

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PAGE BLEEDS

•

•

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MaXposure Media Group (India) Pvt. Ltd. Head Office | North Unit No. G-0-A (Ground Floor), Mira Corporate Suites, Plot No 1 & 2, Ishwar Nagar, Mathura Road, New Delhi-110065, Tel: 91.11.43011111, Fax: 91.11.43011199 info@maxposure.in Chandigarh | Sco no. 866, 2nd Floor, Office No. 18,NAC Manimajra, Chandigarh – 160101, Tel: 91.9988985839 West Mumbai | Office No 401, Shubham Centre A1, Cardinal Gracious Road, Chakala, Andheri (East), Mumbai 400099, Tel: 91.22-61991111, Fax: 91.22.61991115 Pune | Subjeev Business Centre, 29, Ground Floor, East Street Galleria, 2421, East Street, Camp Pune-411001, Tel: 91.8055366112 Ahmedabad | 4, Megabyte Business Centre, Navrang Building, Opp, Samsung Show room, Swastik Char Rasta, C.G.Road, Ahmedabad - 380009, Tel: 91.79.40193627 Indore | 7/1, 409, 4th Floor, Ratan Mani Complex, Opposite Inter Star Showroom, New Palasia, Indore - 452001, Tel: 91.731.4248881 East Kolkata | DPS Corporate Club, 1st Floor, 9A Sebak Baidya Street, Kolkata– 700029, Tel: 9133.40680111 Raipur | Magnetto Offizo, Office No.546, 5th Floor, Magnetto The Mall, G.E.Road, Labhandi, Raipur, Tel: 91.771.4264571 South Bengaluru |1010 A Wing,10th Floor, Mittal Towers, M.G. Road, Bangaluru-560001, Karnataka, India, Tel: 91.80.40921037-38, Fax: 91.80.41510657 Hyderabad | 1-11-222/2 Ground Floor, Street No.4, Gurumurthy lane, Begumpet, Hyderabad-500 016, Tel: 91.40.40021545 Chennai | 2nd Floor, X-42, Sindur Shopping Centre, 2nd Avenue Road, Chennai- 600040 Tel: 91.44.42015684, Fax: 91.44.42015685 maxposure.in www.spiceroutemag.com

the network

International Representation europe London | SERAPHINE MONEY Sales Director | IMM INTERNATIONAL (UK brand) | 10 Denmark Street, London WC2H 8LS, UK, Tel: +44 20 3301 4900 Fax: +44 20 7240 3258, Mob: +44 777 459 8220 France l Nicolas Devos | IMM International 80 Rue Montmartre 75002 PARIS - FRANCE Tél : +33 (0)1 40 13 79 06 Fax : +33 (0)1 40 13 00 33 www.imm-international.com Switzerland | Nathalie DUPUY | IMM International CH Office Director IMM International Rue Tabazan, 9 1204 Genève Tel: + 41(0)22 310 80 51 Mob: + 41(0)78 95 25 900 Email:n.dupuy@imm-international.com Italy | Sandra Bonini | G+J International Sales Italy Srl | Via Benedetto Marcello, 4, 20124 Mailand, Italy Tel: +3902.20526722, E-Mail: bonini.sandra@guj.de Germany | Claudia Scheil | Gruner + Jahr AG & Co KG | Am Baumwall 11, 20459 Hamburg, Germany Tel: +49.40 3703 2944, E-Mail: scheil.claudia@guj.de Turkey | Tan Bilge | Media Ltd. | Ali Sami Yen Sok. No. 2 Kat 3, 34394 Gayrettepe/Istanbul, Turkey, Tel: +90 (0) 212 / 2 75 84 33, Fax: +90 (0) 212 / 2 75 92 28, E-mail: tanbilge@medialtd.com.tr

Asia

Middle East

Subcontinental Media Private Suite 314, Crystal Palace, 3rd Floor, House # SE (D) , Road No # 140, Gulshan South Avenue, Gulshan-1, Dhaka ,1212; Tel: +8809611688621 Fax: +8809611688203 www.subcontinentalmedia.com info@subcontinentalmedia.com

Rahul Shivaprakash | The MediaVantage 1403 Fortune Executive Tower, JLT, PO Box 358639, Dubai, UAE, T: +971 4 425 3300 www.themediavantage.com E-Mail rahul@themediavantage.com

Singapore, Hongkong, China | Peter Jeffery | Asian In-Flight Media Ltd | Unit 1802, 18/F, 88 Hing Fat Street, Causeway Bay, Hong Kong, Tel: (852) 2850 4017, Fax: (852) 2850 4097 E-mail: peterjeffery@asianimedia.com Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd. No.107, 1st.Floor Menara Mutiara Majestic, Section 3, 46,000 Petaling Jaya, Malaysia.

Tel: 60.3.7781.7700 E-Mail: shalliecheng@gmail.com Japan | Michiko Kawano | Pacific Business Inc | Akutagawa Bldg, 7-7 Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026 JAPANTel: +81.(0)3-3661-6138 Fax: +81.(0)3-3661-6139 E-Mail: kawano-pbi@gol.com

Americas: Canada | Wayne Saint John | Publicitas Canada | 468 Queen Street East, 300 Toronto, Ontario M5A 1T7 Tel +1.416.363.1388 Fax +1.416.363.2889 E-Mail: wstjohn@aprcanada.com, www.publicitas.com/canadaapr USA West coast |Ralph Lockwood | Huson International Media | 1999 South Bascom Avenue Suite 450 Campbell, CA 95008, USA Tel: +1.408.879.6666, Fax:1.408.879.6669 E-Mail: ralph.lockwood@husonmedia.com

South Korea | Jung-Won Suh | Sinsegi Media Inc. Jungang Bldg., Room 817, 44-21, Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea 150-890 Tel: 82.2.785.8222, Fax: 82.2.785.8225 E-Mail: sinsegi-2@sinsegimedia.info

USA East coast | Francesco Lascari | Huson International Media | Huson International Media | 13-17 Laight Street | Suite 401, Box 7| New York, NY 10013 Tel: 212.268.3344, Mob: 646.407.6966 Email: francesco.lascari@husonmedia.com

Thailand | Stephen Marsh, Managing Director| Media Representation International| A: 43/3 Sukhumvit Soi 31, Bangkok, Thailand. 10110 Tel: +66 2 204 2699, Mob: +66 8 6777 3417 E-Mail: stephen@mediarepint.com www.mediarepint.com

Australia, New zealand: Charlton D’Silva | Publisher’s Internationalé | Level 10, 131 York Street, Sydney, NSW AUS 2000 Tel +61 2 9252 3476, M +61 400 656 937 E-Mail: charlton.dsilva@pubintl.com.au