.INTERNATIONAL SLOWS: SONG:"All

Of Me"

In this song, author John Legend dedicates his wife model Chrissy Teigela The lyrics tell us how, from their perspective, love is attraction, separation, confusion, drowning, madness, but everything says that you ' re fine It talks about giving everything and receiving even more, it is knowing that she (her wife) is your beginning and your end, it is seeing her beautiful because she is also perfect even down to her imperfections And not everything is a fairy tale, there are also bad days when the world hits us hard, but then he will be by her side because he is her downfall, her muse and her song

Feeling:

Related to the feeling of love, considered one of the world hymns of love, a very beautiful and deep theme to dedicate to the person you love.

Author Biography:

John Roger Stephens, known as John Legend, is an American singer, songwriter, pianist, and actor who was born in Springfield, Ohio on December 28, 1978 He has won eleven Grammy Awards, a Golden Globe Award, and an Oscar In 2007, Legend received the "Hal David Starlight" Award from the Songwriters Hall of Fame He has a career full of works, authentic songs and collaborations that have established him as one of the indispensable figures of current black music.

Relationship with Marketing:

When I talk about the marketing of love, I am not referring to the campaigns of the brands for Valentine's Day, but to the approach that any brand can build to strengthen the relationship with its target audience

Love is a brutal concept, but it is not about being absurd, but about getting to connect emotionally with the target The small details, the unexpected contributions, the continuous surprises, the contribution of security or the fulfillment of the brand promise are pure love, as it happens in any relationship

Remarkable things about love and its importance in the marketing strategy:

+Taking care of the small details makes the difference, since most of the brands that are going to compete with us are surely going to focus on other competitive aspects

+Generating unexpected contributions usually gives magnificent results, because when we are not present in the consumer ' s mind and we suddenly appear, the valuation of the brand skyrockets

+Causing continuous surprises makes our brand unpredictable, antimonotonous and different. It is not easy, but we are in the market to transcend, right?

+Providing security makes our partner, the consumer, feel good, they know that our brand is there when they need it and this causes it to be desired.

+Fulfilling our brand promise is essential. In our personal relationships we promise things to ourselves, to the people we love, in the professional field and even to ourselves.

Based on this, in the brand-consumer relationship, keeping promises is an act of love.