Tratos is a traditional family-owned company that is very successful in exporting its products to 36 countries, (more than 80% of the production is export-dedicated). The company has a strong executive team, mostly family members, who make it their business to listen to senior team members so that decision-making is well informed and better- placed to drive implementation.
Tratos had to break with traditional marketplaces and products to grow by building different business modules, forging direct
stakeholder relationships (customers, suppliers) and refusing to deal with distributors or agents. In short, it has survived and ourished for 50 years thanks to a focus on innovation.
As CEO, I lead a business that is part of one of the fastest move- ing commercial environments; a sector that is driven by Innovation and repeatedly de ned by the art of the possible.
The business is cable manufacturing, but at Tratos, we do it dif- fervently.
