Matthew Kantner
Digital Marketing Specialist
(610) 216-9342 matthewkantner.com matthewckantner@gmail.com
Education
Bachelor of Science, Marketing Minor: Management Information Systems
University of Delaware, May 2017
Study Abroad: Human Geography & Sustainability, Conservation: Case Study of Pacific Islands
Fiji Islands, January 2016
Experience
Ecommerce Merchandising Strategy Intern, Vans/Division of VF Outdoor, Cypress, CA
Jun. - Aug. 2016
- Improved user experience on Vans.com by conducting customer surveys and gathering necessary data points. - Gathered and analyzed data to support the implementation of a ‘free shipping on all orders’ marketing initiative. - Setup up and evaluated seasonal region product selling to identify needs and provide recommendations for geotargeting strategy. - Presented findings, analysis, and recommendations of real business case to Executive Leadership Team & Department Leaders.
Community Fellow, 4Youth Productions, Wilmington, DE
- Developed marketing plan to improve branding and expand public awareness of organization. - Implemented and managed an online store. - Designed marketing materials to increase attendance at end of year Grand Opera House Exhibit.
Aug. 2015 - Jun. 2016
Ecommerce Merchandising Intern, Catherines Plus-Size Clothing, Philadelphia, PA
Jun. - Aug. 2015
- Developed eCommerce merchandise sales, margin, inventory and assortment plans, including choice count and depth analysis for forthcoming quarters by Subclass and Department. - Partnered with the online marketing team to plan promotions to meet sales and margin plans. - Executed daily QA to ensure all products were successfully merchandised on the website and promotional launches were merchandised and messaged appropriately. - Worked on a project team, developed solution to real business case, presented to Executive Leadership Team & Department Leaders.
QUEST Peer Mentor, University of Delaware, Newark, DE
Summer 2014 - Present
Accomplishments / Affiliations
Skills
- Affiliated with Blue Hen Leadership Program, a multi-tiered leadership certification program. - Lead 72 different students through the Quest Leadership program for the past 3 years. - Help incoming students develop a sense of belonging on the University of Delaware campus during their freshman year.
Eagle Scout, Senior Patrol Leader, Order of the Arrow, National Youth Leadership Training
Executive Board, UDance Committee Head of Campus Engagement (3 years)
Participant, Blue Hen Leadership Program, Habitat for Humanity
Microsoft Office
Apple Programs
Google Analytics
SQL
Java
Spring Break 2014 & Winter Break 2015
Participant, National Leadership Conference with BHLP in New Orleans Member, Sigma Phi Epsilon Fraternity, Outing Club Interests, Skiing, Traveling, Surfing, Photography, Fashion, Technology
Adobe Analytics