HOW MATTHEW DELMORE IS LEADING BUTTAFLY
INTO ITS NEXT CHAPTER
Some people spend a lifetime chasing success in one field. Matthew Delmore has achieved it in two. A former professional basketball player turned marketing powerhouse, Delmore has seamlessly transitioned from high-performance athlete to strategic brand leader and today, he’s the Chief Marketing Officer of Buttafly, a rising star in the consumer wellness space.
From Pro Basketball to Brand Visionary
Matthew Delmore’s background as a professional athlete gave him more than discipline and drive it gave him the mindset to win. On the court, he mastered the art of quick decisions, studied his opponents with precision, and learned to thrive under pressure. Now, those same principles fuel his approach to building brands with speed, clarity, and impact.
At Buttafly, Delmore has brought that athlete’s edge to the business world. He’s not just pushing ad campaigns he’s elevating the brand's story, creating emotional resonance with customers, and building a loyal following through thoughtful strategy and bold execution
Scaling Buttafly with Precision and Passion
Since stepping into his role at Buttafly, Matthew Delmore has wasted no time making his mark. His ability to pair data-driven strategy with human-centric branding has already led to major gains in visibility and growth. Whether it’s optimizing digital funnels, launching targeted influencer collaborations, or reshaping the brand’s content ecosystem, Delmore’s fingerprints are all over Buttafly’s current momentum.
His focus: turning wellness into a lifestyle, not just a product offering. And he’s doing it by tapping into modern consumers' desire for authenticity, transparency, and community.