Santa fe think local 2016 compressed

Santa Fe Green Chamber 2016 Business Directory

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Santa Fe Think Local First Guide

santafegreenchamber.org

Watch For the 3rd Annual Green Festival Coming Late Spring!

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During 2007 and 2008, flying at alarmingly low altitudes and slow speeds, Adriel Heisey leaned out the door of his light plane, and holding his camera with both hands, re-photographed some of the Southwest’s most significant archaeological sites—the same sites photographed in 1929 by Charles Lindbergh and his new bride Anne.

Museum of Indian Arts and Culture Museum Hill off Old Santa Fe Trail, Santa Fe, New Mexico | (505) 476-1269 | indianartsandculture.org |

LEFT: Charles A. and Anne Morrow Lindbergh, White House Ruin, Canyon de Chelly (detail), 1929. Museum of Indian Arts and Culture / Laboratory of Anthropology, Cat. No. 130246. RIGHT: Adriel Heisey, White House Ruin, Canyon de Chelly (detail), 2008. © Adriel Heisey.

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HOREONS Where your financial goals and values meet.

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Offering Fossil Fuel Free Portfolios Fee Only Financial Advisors SRI investment evaluation/counseling Portfolio management Comprehensive financial planning Life insurance consultation Retirement planning Estate and tax planning Charitable donation planning Charitable donation consultations for nonprofits Establishing long-term goals consistent with finances and lifestyle

Call us today for a free consultation: Kimberly Griego-Kiel President Johann A. Klaassen Chief Investment Officer

505-982-9661 www.horizonssfs.com

Horizons Sustainable Financial Services, Inc., is a registered investment advisor that is incorporated and registered in the State of New Mexico and other jurisdictions where registered or exempted from registration.

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INSIDE NEW MEXICO HERITAGE ABOUNDS IN LOCAL PRODUCTS.............................................. 12 WHY THINK LOCAL................................................................................................................. 20 REASONS TO THINK LOCAL FIRST...................................................................................... 22

green chamber membership directory ART............................................................................................................................................ 8 EDUCATION............................................................................................................................... 8 FINANCIAL & BANKING............................................................................................................ 8 FOOD & RESTAURANTS........................................................................................................ 10 GOVERNMENT........................................................................................................................ 10 GREEN BUILD......................................................................................................................... 10 GREEN DESIGN...................................................................................................................... 13 HEALTH.................................................................................................................................... 13 LEGAL...................................................................................................................................... 13 LODGING/TOURISM............................................................................................................... 14 MARKETING & MEDIA............................................................................................................. 14 NON-PROFIT........................................................................................................................... 14 REAL ESTATE.......................................................................................................................... 14 RENEWABLE ENERGY........................................................................................................... 14 RETAIL..................................................................................................................................... 14 SERVICES............................................................................................................................... 16 TRANSPORTATION................................................................................................................. 16 WATER..................................................................................................................................... 17 WHOLESALE........................................................................................................................... 17

index of advertisers NEW MEXICO DEPARTMENT OF CULTURAL AFFAIRS......................................................... 2 HORIZON SUSTAINABLE FINANCIAL SERVICES................................................................... 3 CHRISTUS ST. VINCENT.......................................................................................................... 5 SANTA FE COUNTY SOLAR..................................................................................................... 7 NEW MEXICO GAS COMPANY................................................................................................ 7 LOS ALAMOS NATIONAL BANK............................................................................................... 8 JOE’S DINING............................................................................................................................ 9 POSITIVE ENERGY SOLAR.....................................................................................................11 THE SANTA FE AREA HOME BUILDERS ASSOCIATION...................................................... 13 FLOOR MART.......................................................................................................................... 15 CORONADO DECORATING.................................................................................................... 16 THE FIREBIRD......................................................................................................................... 17 ACADEMY FOR THE LOVE OF LEARNING........................................................................... 17 SANTA FE COMMUNITY COLLEGE....................................................................................... 17 MIND OVER MARKETS........................................................................................................... 18 PAYNE’S NURSERY................................................................................................................ 19 NEW MEXICO ENVIRONMENTAL LAW CENTER.................................................................. 19 SANTA FE FARMERS MARKET.............................................................................................. 20 NEW WATER INNOVATIONS.................................................................................................. 21 GREEN FIRE TIMES................................................................................................................ 23 JNS SERVICES........................................................................................................................ 24

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PUBLISHERS matt gantner

william halsey

GRAPHIC DESIGNER ashley conner

Solar panel cover photo by Santa Fe Community College Publisher’s Notice: The Santa Fe Think Local First Guide is published once a year by Moon Dog Publishing and the Santa Fe Green Chamber of Commerce. The Publisher and the Santa Fe Green Chamber of Commerce do not take responsibility for the accuracy or legitimacy of the advertiser’s message or that of the guest writer/columnists or any aspect of the business operation or conduct of the advertisers in the magazine. Moon Dog Publishing reserves the right to edit all articles for accuracy and style. For more information and advertising rates call 505-259-7969 or 505-350-8695.

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INTEGRATING MIND, BODY & SPIRIT TO HEAL THE WHOLE YOU The CHRISTUS St. Vincent Holistic Health and Wellness program brings together different healing methods to promote wellness of mind, body and spirit. Palliative Care addresses the special needs of patients at any stage of a serious illness, while Integrative Medicine combines Eastern approaches, such as acupuncture and mindfulness training, with conventional Western Medicine for healing of the whole person. Our team is made up of palliative care and integrative care specialists, social workers and chaplains, and we invite active participation from patients and family.

HOLISTIC HEALTH & WELLNESS

490 B. WEST ZIA ROAD • SUITE 4 SANTA FE, NM 87505 505.913.3820

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City of Santa Fe, New Mexico 200 Lincoln Avenue, P.O. Box 909, Santa Fe, N.M. 87504-0909 Councilors:

Javier M. Gonzales Mayor

January 22, 2016

Patti J. Bushee, Dist. 1 Signe I. Lindell, Dist. 1 Peter N. Ives, Dist. 2 Joseph M. Maestas, Dist. 2 Carmichael A. Dominguez, Dist. 3 Christopher M. Rivera, Dist. 3 Ronald S. Trujillo, Dist. 4 Bill Dimas, Dist. 4

Dear Santa Fe: Supporting our local economy is one of the most important— and simplest—things each and every one of us can do to strengthen this community. Our local businesses are key to making Santa Fe the wonderfully unique city it is—a city that is such a great place to live, work and visit. I want to thank the entrepreneurs, the workers and everyone who supports our local companies and helps build our economy.

Local businesses create jobs and provide access to goods and services that enhance our quality of life. Local businesses innovate and create ways to make this a greener and more sustainable city.

Local businesses give back to the community and support our youth, our elders and our families as they grow.

We all can contribute to making Santa Fe more economically sustainable. We have the potential to make our City known for leading the way in green and renewable energy use and efficiencies, thereby creating new opportunities for local businesses.

We will continue to support and recognize our local businesses and those who have made a commitment to Santa Fe by locating and keeping their businesses here. And the City Different will find unique and innovative ways to attract and retain new entrepreneurs for generations to come.

Best Wishes,

Javier M. Gonzales Mayor

Letter from the President As our green community grows and becomes stronger, it is important to have a Santa Fe Green Chamber of Commerce that is committed to promoting local green businesses. We’re proud to recognize the hard-working members of the SFGCC board, which in the last year has brought such programming as: a talk by Robert Redford; the second-annual Santa Fe Green Festival; monthly luncheons and “Green drinks” with discussions on timely topics; and opportunities for networking with more plans in store for 2016. There’s a huge surprise event in the works for the fall, and we’re already starting plans for our third-annual Santa Fe Green Festival in May, which promises to be bigger and better than ever before. Make plans now to get a booth or become a sponsor!

The SFGCC does more than offer special events. Its mission is also to help businesses become greener; to bring forth more educational programming; and to advocate on behalf of green issues in the community, in the state Legislature and nationally. Of course, we couldn’t do any of this without your support and membership in our organization, ensuring that the Green Chamber will continue to help you work toward the triple bottom line – “people, planet and profit.”

Stay in touch with us and get the latest information about upcoming events on the Web at www.Santafegreenchamber.org or on Facebook at www. facebook.com/santafegreenchamber. And, as always, please accept our invitation to join us for our monthly luncheons and “Green Drinks” to see how businesses in Santa Fe are changing our community and the world by Doing Business Better!

Board of Directors President Kim Griego-Kiel Vice President Robb Hirsch Secretary Marc Choyt Treasurer Kim Shanahan Members Robert Man Helene Minot Karen Paramanandam Carolyn Parrs Chris Putnam Andrea Romero

Executive Director Glenn Schiffbauer

Sincerely, Kimberly Griego-Kiel, Board President Santa Fe Green Chamber of Commerce President, Horizons Sustainable Financial Services 6

P.O. Box 2796, Santa Fe, NM 87504 505.428.9123 www.santafegreenchamber.org

FREE Solar Power!

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Solarize Santa Fe! A City and County Campaign Call Craig O’Hare for Free Solar Advice: 505.992.3044 cohare@santafecountynm.gov www.santafecountynm.gov

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Art

Education

Jamey Stillings Photography, Inc. Jamey Stillings 505-984-9999 2300 West Alameda St, A-3 Santa Fe, NM 87505 info@jameystillings.com www.jameystillings.com

Academy for the Love of Learning Jessica Smyser 505-995-1860 133 Seton Village Road Santa Fe, NM 87508 learn@aloveoflearning.org www.aloveoflearning.org

Liquid Light Glass Elodie Holmes 505-820-2222 926 Baca St. #3 Santa Fe, NM 87505 sales@liquidlightglass.com www.liquidlightglass.com

Santa Fe Community College Amanda Hatherly 505-428-1000 6401 Richards Avenue Santa Fe, NM 87505 amanda.hatherly@sfcc.edu www.sfcc.edu

Nuart Gallery Kim Kelly 505-988-3888 670 Canyon Road Santa Fe, NM 87501 fineart@nuartgallery.com www.nuartgallery.com

Santa Fe Public Schools-Energy and Water Conservation Program Coordinator Lisa Randall 505-467-3445 2195 W Zia Rd Santa Fe, NM 87505 lrandall@sfps.k12.nm.us www.sfps.info Wild Resiliency Institute Larry Glover 29 Azul Loop Santa Fe, NM 87508 505-690-5939 lg@wildresiliency.com www.wildresiliency.com

VERVE Gallery of Photography Wilson Scanlon 505-982-5009 219 East Marcy Street Santa Fe, NM 87501 info@vervegallery.com www.vervegallery.com

Financial & Banking First National Bank of Santa Fe Marcel Legendre 505-992-2000 PO Box 609 Santa Fe, NM 87504 mlegendre@firstnationalsantafe.com www.FirstNationalSantaFe.com Heritage Trust Company Fred Winter 505-473-7770 233 Johnson St. Santa Fe, NM 87501 fwinter@htrust.com www.htrust.com Horizons Sustainable Financial Services Kim Griego-Kiel 505-982-9661 413 Grant Street, Ste. B Santa Fe, NM 87501 Kim@horizonssfs.com www.horizonssfs.com Los Alamos National Bank Jillian Bartley 505-662-5171 1200 Trinity Drive Los Alamos, NM 87544 JillianB@lanb.com www.lanb.com continued on page 10

LANB Creating a better way.

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Los Alamos National Bank Los Alamos / Santa Fe: 505-662-5171 Albuquerque: 505-449-5100 Toll Free: 800-684-5262 LANB.com

MEMBER FDIC

Equal Housing Lender

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Financial & Banking (continued)

Reynolds & Rodar Insurance Jake Rodar 505-983-4353 400 Kiva Ct Santa Fe, NM 87505 jrodar@reynoldsinsurance.com www.reynoldsinsurance.com Thornburg Investment Management Rebecca Carrier 505-984-0200 2300 North Ridge Top Road Santa Fe, NM 87506 ldunleavy@thornburg.com www.thornburginvestments. com White & Luff Financial Carl Benanty 505-992-0601 549 South Guadalupe Ste. 202 Santa Fe, NM 87501 Carl.benanty@raymond james.com www.raymondjames.com/ whiteandlufffinancial/

Food & Restaurants Café Roha Rahel Fikre-Selassie 505-920-8491 163 Paseo de Peralta Santa Fe, NM 87501 caféroha@gmail.com www.caferoha.com Cowgirl BBQ Patrick Lambert 505-982-2565 319 Guadalupe Street Santa Fe, NM 87501 cowgirlbbq@comcast.net www.cowgirlsantafe.com Grow Y’own Ken Kuhne 505-490-1849 22 Camino Cabreros Galisteo, NM 87540 tbird@cybermesa.com www.raisedbed.biz Honeymoon Brewery Ayla Bystrom-Williams 505-570-0770 56 S. Fork EXT Santa Fe, NM 87508 ayla@honeymoonbrewery.com www.honeymoonbrewery.com Joe’s Dining Roland Richter 505-471-3800 2801 Rodeo Rd,. A5 Santa Fe, NM 87507 sheila@joesdining.com www.joesdining.com

L’Olivier Nathalie Bonnard-Grenet 505-989-1919 229 Galisteo St. Santa Fe, NM 87501 natbonnard@hotmail.com www.loliviersantafe.com Reunity Resources Tejinder Ciano 505-629-0836 1000 Cordova Pl. #650 Santa Fe, NM 87505 tejinder@reunityresources.com www.reunityresources.com Santa Sidra Hard Cider Mike Zercher 505-424-6122 1730 Camino Carlos Rey North, Ste. 103 Santa Fe, NM 87507 goodstuff@santasidra.com www.santasidra.com Squash Blossom Nina Yozell-Epstein 505-310-7405 nina@squashblossom localfood.com www.squashblossom localfood.com Sweetwater Harvest Kitchen Fiona Wong 505-795-7383 1512 Pacheco Street Santa Fe, NM 87505 fionawongster@gmail.com www.sweetwatersf.com Tecolote Café Katie Adkins 505-988-1362 1203 Cerrillos Road Santa Fe, NM 87505 tecolotegirl@gmail.com www.tecolotecafe.com The Kitchen Brian Lenius 505-670-3370 1314 Rufina Circle Ste. 3 Santa Fe, NM 87507 info@thekitchensantafe.com www.thekitchensantafe.com Vanessie of Santa Fe Hideko Amasaki 505-982-9966 427 W Water Street Santa Fe, NM 87501 info@vanessiesantafe.com www.vanessiesantafe.com Verde Food Company Kelly Egolf 505-780-5151 851 W San Mateo Rd Santa Fe,NM 87505 Kelly@verdejuice.com www.verdefood.com

Government Santa Fe Solid Waste Management Agency Adam Schlachter 505-424-1850 X 420 149 Wildlife Way Santa Fe, NM 87506 aschlacther@sfswma.org www.sfswma.org

Green Build Clear Ovations Lauren Milburn 505-988-2001 32 Bisbee Court Santa Fe, NM 87508 lmilburn@clearovations.com www.clearovations.com Counter Intelligence Megan Herrera 505-988-4007 1512 Pacheco St. Ste. C-204 Santa Fe, NM 87505 megan.ci4u@gmail.com www.handscraftsmen.com DAHL Plumbing Janet Saint 505-438-5089 1000 Siler Park Lane Santa Fe, NM 87507 janet.saint@hajoca.com www.destinationdahl.com Eco Terra Enterprises, Inc. Dalinda Bangert 505-795-5992 PO Box 28414 Santa Fe, NM 87592 ecoterra@Q.com www.santafeHERS.com IR Dynamics William Kurtz 505-603-3963 2778 Agua Fria St., Ste. BD Santa Fe, NM 87507 bill@irdynamics.com JNS Services, LLC Joe Arellano 505-470-1615 PO Box 6445 Santa Fe, NM 87502 jajnsservices@gmail.com www.jnsservicessantafe.com La Mesilla Construction John Young 505-927-6513 #98 CR 119 Española, NM 87532 lamesillaconstruction@gmail.com www.lamesillaconstruction.com Lightfoot Scott Cherry 505-577-9546 P.O. Box 674 Tesuque, NM 87574 scott@lightfootinc.com www.lightfootinc.com continued on page 13

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New Mexico Heritage Abounds in Local Products

By Andrea Romero New Mexico, our Land of Enchantment has some of the world’s finest rarities. From homemade atolé with local raw honey and fresh cream, to freshly roasted green chile, these delicious delectables are considered staples in the New Mexican diet, but are uncommon in even the most sophisticated and widely sourced global marketplaces.

The treasures of New Mexico’s unique bounty abound, and yet we do not often give credit to the preservation of heritage in the everyday products we see at our local markets, boutiques and groceries.

Andrea Romero is the Director of MIX Santa Fe, Director of the Regional Coalition of LANL Communities, and CEO/cofounder of Tall Foods. As a 17th generation New Mexican, she has international experience working in the public, private and philanthropic sectors since graduating from Stanford University in Political Science.

Santa Feans often take for granted that we can easily get our daily green chile fix at Tecolote’ Café and fresh tortillas by just marching down to Alicia’s Tortilleria for any occasion. Regionally, from Taos to Santa Fe on 84/285, and micro-communities in between, our area is strewn with fine wines and exciting microbrews, to newly strung chile ristras and fresh, homegrown products from apples to blue corn. Many of our local foods are still homemade, handmade and prepared the ways they were in centuries past, from our early native peoples concocting foods and goods millennia ago, to Spanish influence intermingling in our products following the 16th century. Imagine those same NM heritage products, such as fresh chicos and Chimayó red chile, entering into existence in early human history since 9200 BCE. Our beloved artists and makers craft their world-renowned goods year round for our special once-a-year markets such as Spanish Market and Indian Market. Some locals know to contact their beloved artists prior to or after the international red carpet we lay out on the Plaza de Santa Fe and opt for purchasing these gorgeous works—jewelry, paintings, retablos—on the off season, so as to help the artists outside of market, (and maybe even get a better price!).

As we call on our local producers to churn out novelty items, like the explosion of interest in cold pressed juice at Verde or newly formed alchemy churned out at Santa Sidra Hard Cider, we are thrilled to see the new mix with old. As we go about purchasing our goods, we must remember we are preserving our own unique history and culture through our buying habits. Choosing atolé over oatmeal means tasting centuries of NM history in each bite. Choosing to roast green chile in September over seasoning with Sriracha is a choice to support local farmers and NM heritage. Choosing locally formed and painted pottery means supporting a millennial tradition and seeing our own local earth transformed.

We are so blessed to be in such a place that has countless exceptional products that can often only be sourced in our tiny towns, villages and pueblos. Next time you make the choice to pick a local product over an easily obtained, regularly duplicated item, think about how you’re partaking in cultural and historical preservation. Now, doesn’t that biscochito taste better?

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green build

skratch Liberty Yablon 505-204-6640 Modern Design + 1241 Calle De Commercio Construction, Inc. Santa Fe, NM 87507 Bill Roth liberty.yablon@gmail.com 505-670-2879 www.skratchworks.com 1713A Montano Street Target Safe Security Santa Fe, NM 87505 Systems sr.billroth@gmail.com Ray Brito www.moderndesignplus 3600 Rodeo Ln B-8 constructioninc.com Santa Fe, NM 87507 Nhance 505-424-3388 Charles Schmidt info@targetsafesecurity.com 505-274-4161 www.targetsafesecurity.com sfwoodrenewal@gmail.com The Firebird www.nhance.com/santafe Gene Butler 505-983-5264 Old Wood 1808 Espinacitas St. David Old Santa Fe, NM 87505 505-989-9663 sales@thefirebird.com 505 Cerrillos Rd., Ste 207 Santa Fe, NM 87501 www.thefirebird.com david@oldwood.us Green Design www.oldwood.us Prull & Associates Architecture 2030 Saguna Severson Saguna Severson 505-438-8005 505-988-5309 3204 Calle Marie, Ste A 607 Cerrillos Road, Ste. G Santa Fe, NM 87507 Santa Fe, NM 87505 saguna@prull.com severson@architecture2030.org www.prull.com www.architecture2030.org Sarcon Construction Coronado Paint Corporation and Decorating, Inc. Peter Brill Buddy Roybal 505-474-4700 505-473-5333 PO Box 6020 2929 Cerrillos Rd. Santa Fe, NM 87505 Santa Fe, NM 87507 pbrill@sarcon.net buddy@coronadodecorating.com www.sarcon.net www.coronadodecorating.com

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Kreger Design Build Bob and Nancy Kreger 505-660-9391 PO Box 9503 Santa Fe, NM 87504 kregerdesignbuild@msn.com www.KregerDesignBuild.com Perma Design Inc. Nate Downey 505-424-4444 1000 Cordova Pl., Ste 458 Santa Fe, NM 87505 studio@permadesign.com www.permadesign.com Putnam-Pritchard Interiors/ NUBU Design Chris Putnam 505-424-1010 3600 Cerrillos Rd #101 Santa Fe, NM 87507 chris@nubudesign.com www.nubudesign.com Regenesis Pamela Mang 505-986-8338 1219 Luisa St. Santa Fe, NM 87505 kit@regenesisgroup.com www.regenesisgroup.com Surroundings Studio Kenneth Francis 505-982-3454 1600 Lena Street #E3 Santa Fe, NM 87505 kenneth@thesurroundings.com www.thesurroundings.com continued on next page

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green DESIGN

La Fonda on the Plaza Ed Pulsifer Suzette Fox Interior Design 505-995-2325 100 E. San Francisco Street Suzette Fox Santa Fe, NM 87501 505-412-9073 epulsifer@lafondasantafe.com 428 Cheryl Ave. www.lafondasantafe.com Los Alamos, NM 87544 sfox0220@msn.com www.suzettefoxinteriors.com Marketing & Media (continued)

Health

BrandNature Michelle Mosser 505-438-8735 1807 Second St, Ste 22 Santa Fe, NM 87505 info@gracecom.ws www.gracecom.ws

Rogoff Dental Group Josh Rogoff 505-988-3500 400 Botulph Lane Santa Fe, NM 87505 josh@rogoffdentalgroup.com www.rogoffdentalgroup.com Comcast Alicia Guereca 505-205-0599 Legal 4611 Montbel Place Albuquerque, NM 87107 Graeser & McQueen, LLC alicia_guereca@ Matthew McQueen cable.comcast.com 505-982-9074 PO Box 220 Green Fire Times Santa Fe, NM 87504 Skip Whitson info@tierralaw.com 505-471-5177 www.tierralaw.com PO Box 5588 Leger Law & Strategy, LLC Santa Fe, NM 87502 Info@GreenFireTimes.com Teresa Leger www.greenfiretimes.com 505-982-3622 414 Old Taos Highway Mind Over Markets, LLC Santa Fe, NM 87501 teresa@legerlawandstrategy.com Carolyn Parrs www.legerlawandstrategy.com 505-989-4004 2855 Cooks Rd., Studio A New Mexico Environmental Santa Fe, NM 87508 carolyn@mindovermarkets.com Law Center www.MindOverMarkets.com Elizabeth Lee 505-989-9022 Synergetic Press 1405 Luisa Street, Ste 5 Debbie Snyder Santa Fe, NM 87505 505-424-0237 elee@nmeic.org 1 Blue Bird Court www.nmeic.org Santa Fe, NM 87508 books@synergeticpress.com Lodging/Tourism www.synergeticpress.com Adventure Partners LLC The Essential Guide Marge Garcia Loehr Trish Byrd 505-946-5823 505-989-9465 PO Box 376 313 Los Arboles Dr. Tesuque, NM 87574 inforancho@adventurepart- Santa Fe, NM 87501 trish@essentialguide.com ners.com www.adventurepartners.com www.essentialguide.com/sft/ about.html Hotel Santa Fe, The Non-profit Hacienda & Spa and Amaya Restaurant at ANEW Hotel Santa Fe Rose Tourje Paul Margetson 505-795-7891 505-982-1200 3150 N. San Fernando Road, 1501 Paseo de Peralta Ste. 117 Santa Fe, NM 87501 Los Angeles, CA 90065 stay@hotelsantafe.com glenn.sparks@anewfound.org www.hotelsantafe.com www.anewfound.org Inn of the Governors Climate Change Sam Gerberding Leadership Institute 505-982-4333 Robb Hirsch 101 West Alameda 505-988-3364 Santa Fe, NM 87501 sam@innofthegovernors.com 911 Stagecoach Road www.innofthegovernors.com Santa Fe, NM 87501 robb@takeresponsibility.us www.takeresponsibility.us

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Gibson and Associates Paul Gibson 505-982-6295 4 Punta de Cazador Santa Fe, NM 87506 paul@gibsonandassociates.com New Energy Economy Mariel Nanasi 505-989-7262 343 East Alameda Santa Fe, NM 87501 newenergyeconomy@gmail.com www.newenergyeconomy.org New Mexico Community Foundation (NMCF) Renee Villarreal 505-820-6860 502 W Cordova Rd # 1 Santa Fe, NM 87505 nmcf@nmcf.org www.nmcf.org Santa Fe Area Home Builders Association (SFAHBA) Kim Shanahan 505-982-1774 2520 Camino Entrada #B Santa Fe, NM 87507 kim@sfahba.com www.sfahba.com The Housing Trust Shannon Quintana 505-989-3960 1111 Agua Fria Santa Fe, NM 87501 info@housingtrustonline.org www.housingtrustonline.org The Santa Fe Raptor Center Lori Pappas 505-699-0455 PO Box 32021 Santa Fe, NM 87594 sfrc@mac.com www.santaferaptorcenter.com We Are People Here Ada Brown 505-466-4353 PO Box 421 Santa Fe, NM 87504 adabada8@gmail.com www.wearepeoplehere.org

Real Estate Homewise, Inc. Cece Derringer 505-983-9473 1301 Siler Road Santa Fe,NM 87507 info@homewise.org www.homewise.org Mindy DeMott Coldwell Banker Trails West Realty Mindy DeMott 505-983-0310 2000 Old Pecos Trail Santa Fe, NM 87505 Mindy@MindyDeMott.com www.mindydemott.com continued on page 16

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QUARTZ & GRANITE COUNTER TOPS GRANITE TOP $39.95 SQ. FT. STANDARD INSTALL, LIMITED COLORS, 3CM

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reAL ESTATE (continued)

Sol Luna Solar Megan Johnson 575-770-7042 #56c County rd 65 Dixon, NM 87527 megan@sollunasolar.com www.sollunasolar.com

Plaza Realty Inc. Nancy Avedisian 505 988-4434 200 W De Vargas, Ste. 2 Santa Fe, NM 87501 Nancy.PlazaRealtySF@ SolarLogic gmail.com www.YourSantaFeHome.com Claudia Pavel 505-577-4633 Renewable Energy 3212 Richards Ln # B Santa Fe, NM 87507 claudia@solarlogicllc.com Amenergy, LLC www.solarlogicllc.com Peter Page 505-424-1131 Retail 1202 Parkway Dr., Ste. B Santa Fe, NM 87507 Collected Works peter@amenergynm.com Bookstore www.amenergynm.com Mary Wolf 505-988-4226 CST Solar 202 Galisteo Diana Roembach Santa Fe, NM 87501 505-982-9044 mary@cwbookstore.com 1310 Monterey Dr. www.collectedworksbookSanta Fe, NM 87505 droembach@gocstsolar.com store.com www.gocstsolar.com Keshi-The Zuni Connection Positive Energy Solar Bronwyn Fox Karen Paramanandam 505-989-8728 505-428-0069 227 Don Gaspar Ave. 3209 Richards Ln. Santa Fe, NM 87501 Santa Fe, NM 87507 info@PositiveEnergySolar.com Zuniart@keshi.com www.positiveenergysolar.com www.keshi.com

Natural Stones 505-820-7764 930 Baca Street #10 Santa Fe, NM 87505 info@naturalstones.net www.naturalstone.net NYR Organic Jane Wotton 505-312-4700 223 N. Guadalupe St, PMB 166 Santa Fe, NM 87501 nyrorganicjane@gmail.com www.nyrorganic.com/shop/ jane/ Oldawan LLC Robert Nash 505-570-2040 1000 Cordova Place #247 Santa Fe, NM 87505 info@oldawan.com www.oldawan.com Queork Vicki Starfire 505-720-8730 203 W Water Street Santa Fe, NM 87501 Vicki@Queork.com www.queork.com radicle Christie Green 505.474.8000 PO Box 32311 Santa Fe, NM 87594 christie@beradicle.com www.beradicle.com continued on next page

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Services

RETAIL

Reflective Images Marc Choyt 505-988-7393 912 Baca Street Santa Fe, NM 87505 reflective@cybermesa.com www.artisanweddings.com

New Mexico Gas Company (Residential Energy Efficiency Programs) Alpha Graphics Robin Harder Julie Robinson 1-877-501-7835 505-473-1300 PO Box 20127 2002 C Cerrillos Road Albuquerque, NM 87154 Santa Fe, NM 87505 jrobinson@alphagraphics.com Robin@nmsaves.co. www.us494.alphagraphics.com www.nmgcgetrebates.com

The Golden Eye Amy Bertelli 505-984-0040 115 Don Gaspar Santa Fe, NM 87501 thegoldeneye@earthlink.net www.thegoldeneyesantafe.com

Bailey’s Chimney Justin Bailey 575-770-7769 515 Upper Ranchitos Rd Taos, NM 87571 baileyschimney@gmail.com www.baileyschimney.com

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Pease Accounting Services David Pease 505-438-8906 2503 Calle De Rincon Bonito Santa Fe, NM 87505 david@pease.net continued on next page

The MISSION of the Academy for the Love of Learning is to awaken, enliven, nurture and sustain the natural love of learning in people of all ages. We are conducting a remarkable experiment, that has at its core, a question: What would it look and feel like –in our schools, our places of work, our homes - if we were expressing the fullness of our humanity? What would it be like to wage peace?

The Academy is proud to be designated a Gold LEED certified building and the winner of a Sustainable Santa Fe award. We take seriously the stewardship of our land and our place in the community. From our programs to our place-making, we think local first and believe learning is essential to a healthy, sustainable community.

505.995.1860 Learn more about what lives behind

A love of learning

SM

www.aloveoflearning.org

ACADEMY FOR THE LOVE OF LEARNING

C O M M I T T E D T O S U S TA I N A B I L I T Y ON OUR CAMPUS

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Santa Fe County’s Only LEED Platinum Building • Biomass Heating System • Adsorption Chiller • 1.5 Megawatt Solar PV Array • Garden to Table Food Services • Biodiesel-Fueled Vehicles

IN OUR PROGRAMS

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Biofuels • Green Building Systems • Solar Energy • Greenhouse Management • and more!

sfcc.edu

Visit for a complete list of our programs.

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How to Cut Through the Marketing Clutter

By Carolyn Parrs One of the biggest challenges for small, local businesses is getting noticed. Many feel that because of their size and budgets, big box retailers are stealing their market share and it’s nearly impossible to compete.

The truth is that local businesses have unique advantages over the big boxers, and if they are strategic about it, they can carve out a sweet piece of the market pie.

The Good News In recent years, there has been a huge resurgence in customers wanting to shop local and support the community.

Emarketer recently reported the following: U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. The truth is people are rooting for you to succeed! Here are 3 ways to help make that happen.

1. Don’t Put the Cart Before the Horse One of the biggest and most expensive mistakes I see with small, local businesses is putting the cart (creating a website or ad campaign) before the horse (doing your core branding work so you actually know who you are and what you stand for).

Brands aren’t just for the Big Boys.

For local businesses, it is more important than ever to create a distinctive look and memorable message to cut through the clutter and stand out. This also includes rebranding your company if it’s stuck in the last century.

2. Find Your Customers and Give Them What They Want I just did a survey to my email list and asked them what are the 3 biggest marketing challenges in their business.

Number 1: Reaching their ideal customer or client. No wonder. It’s noisy out there!

How do you get to the people that want what you have? Do what I did: Ask.

Here are some questions to get you started: • Who is the perfect demographic for your offer? (Ex: age, gender, location, income, marital status, education level) • Who are the thought leaders, experts or celebrities in your niche that your people might follow?

• Who are the most popular bloggers and podcasters in your niche?

• Where do your people shop? What retailers or vendors do your people buy from (related to your niche)?

• What are the most popular professional organizations in your niche that your people might belong to?

• What Facebook pages are “liked” by your people, and groups they belong to?

• What are the most popular LinkedIn groups in your niche?

3. Rinse and Repeat Now that you have a distinctive brand and know where your customers hang out, it’s time to work it. What I tell my clients is that when you start getting sick of hearing your message, you are on the right track. Consistency is everything. It takes 7–21 times of seeing, hearing and meeting your brand for a potential customer to make an actual purchase. So launching a cool website or Facebook page is just the beginning. Now you have to develop a strategic plan and implement it to get your message heard by the people who want to buy your product or service.

Need help with that? Email me at carolyn@mindovermarkets.com for a free strategy session to create a clear, powerful and focused strategy for your business in 2016.

Carolyn Parrs the CEO and founder of Mind Over Markets, a dedicated green and socially-focused marketing communications and design company in Santa Fe, New Mexico.

©Jennifer Esperanza

Marketing Mastery for Conscious Business Live, hands-on marketing mastery labs and 1-on-1 coaching that will give you the expert knowledge, relevant tools, and a passionate community of conscious entrepreneurs and enterprises to take your business or project to the next level (or two)!

Contact Carolyn for a free strategy session to see if your ready to rock it in 2016. cparrs@mindovermarkets.com or call 505-231-2342

Carolyn Parrs Marketing Expert, Certified Business & Life Coach MindOverMarkets.com 18

TH INK LOCAL

SERVICES

(continued)

PMI Eric Quintana 505-747-2466 835 N Paseo De Onate Española , NM 87532 customerservice@pmigogreen.com www.pmigogreen.com

EnviroKarma, LLC Dan Baker 505-603-8458 32 Camino Mariquita Santa Fe, NM 87508 dan@envirokarma.biz www.envirokarma.biz

Pristina Water James McMath 505-216-1111 1213 Mercantile Rd Santa Fe, NM 87507 info@pristinanatural.com www.drinkpristinawater.com

Linograt EV Charging Stations Gillis Lang 505-629-8129 Rock Paper Scissor 6A Arbol Grande Salon Spa Santa Fe, NM 87506 Melodi Wyss-Feliciano info@linogratchargingsta505-955-8500 tions.com 500 Montezuma Av.#101 www.linogratchargingstaSanta Fe,NM 87501 rockpaperscissorsalonspa@ tions.com hotmail.com www.rockpaperscissorsalon- Water spa.com Good Water Company Stephen Wiman Transportation 505-471-9036 933 Baca Street Eco Motive Pedego Santa Fe, NM 87505 Electric Bikes nancy@goodwatercompany.com Pam Sawyer www.goodwatercompany.com 505-795-3782 410 S. Guadalupe New Water Innovations Santa Fe, NM 87501 ecomotivebikes@gmail.com Audrey Jenkins 505-216-0800 www.ecomotivebikes.com 1512 Pacheco Street Santa Fe, NM 87505 audrey@newwaterinnovations.com www.newwaterinnovations.com

Payne’s Nursery

Santa Fe’s locally-owned, nursery experts since 1952. We know our local soil, climate, vegetation & water needs.

Santa Fe Permaculture, Inc. Nate Downey 505-424-4444 1000 Cordova Pl Ste. 458 Santa Fe, NM 87505 mel@sfpermaculture.com www.sfpermaculture.com

Wholesale Carrigar Jivan Coelho 505-395-2471 1441 S St. Francis Dr. Santa Fe, NM 87505 customerservice@carrigar.com www.Carrigar.com

Payne’s Organic Soil Yard 6037 Agua Fria 505-424-0336 Payne’s Nursery North 304 Camino Alire 505-988-8011 Payne’s Nursery South 715 St. Michael’s Dr. 505-988-9626

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Why Think Local?

• In a 2011 Economic Development Quarterly study of 2,953 counties nationally in rural and urban centers alike, researchers found that the key to reversing long-term trends of stagnating incomes in the U.S. lies in nurturing small, locally owned independent businesses and limiting further expansion and market consolidation by larger corporations.

• In a 2004 Andersonville (IL) Chamber of Commerce economic study, for every $100 in consumer

spending with a local firm, $68 remained in the Chicago economy; every $100 spent with a chain, only $43 remained in the Chicago economy. For every square foot occupied by a local firm, local economic impact is $179; for every square foot occupied by a chain firm, local economic impact is $105.

roasted green chile • local produce raw milk • seasonal fr uit • f lowers heirloom tomatoes • grass-fed meats a r t i s a n h on e y • f r e s h e g g s • g i f t s crafts & apothecary • hot food • live music

ALL AROUND GOOD TIMES S AT U R DAY S - A L L Y E A R L O N G

J u n e - S e p t : 7 am- 1 pm | O c t - M a y : 8 am- 1 pm

TUESDAYS - MAY

through

NOVEMBER

Hours are always the same as Saturday Market WIC & EBT accepted

SOUTHSIDE - JULY

through

SEPTEMBER

Tu e s d a y a f t e r n o o n s 3

pm

-6:30

pm

www.santafefarmersmarket.com |1607 Paseo de Peralta | 505-983-4098

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• Based on the 2011 analysis from the Maine Center for Economic Policy, for every $100 spent at a local business in Portland, Maine, an additional $58.03 is generated in local impact.

By comparison, $100 spent at a representative national chain store generates $33.43 in local impact.

New Water Innovations Making Filtration System Magic

TH INK LOCAL

There are plenty of ways of working with difficult New Mexico water conditions, but at New Water Innovations (NWI) there is really only one reliable way. New Water Innovations, Santa Fe, New Mexico based business has kept up with the latest technology to provide simple, environmentally appropriate water issue solutions.

Audrey Jenkins, co-owner with Mike Koepke of New Water Innovations, said their company’s approach is to educate customers about their options so they can Smart water solutions from NWI make informed decisions for themselves and their family. negative health effects. Chlorine laden The company’s premier product water is a thing of the past with the is the HydroFLOW Physical Water GAC7000 offering quality water for 10Conditioner. Hydroflow Technology can 15 years with no maintenance. replace the outdated water softeners, Another unique, easy to use and uses no salt and is maintenance free for install product is their under counter 35 years. Irritating and destructive hard filtration system that goes directly to the water problems are under control with cold water line of the faucet. There is no HydroFLOW. extra dispenser and countertops do not Another product is the NWI need to be drilled. This makes it optimal GAC7000, a whole home filtration for Home Owners and renters who can system which filters all of your simply remove the system and take it household water. Breathing in chlorine with them if they move. Filter life is one and absorbing it through your skin has year plus.

“Years of being in the water filtration business has taught us that the best way to help our customers is to offer them the simplest solutions,” Jenkins said. “We represent products that make sense for the health and wellbeing of people and the environment.”

Learn more about NWI’s water solutions at www. new waterinnovations.

NEW WATER INNOVATIONS Unconditional Money Back Guarantee 1512 Pacheco Street C104, com or call Audrey Santa Fe, New Mexico 505-216-0880 @505-216-0880. info@newwaterinnovations.com 21

9 Reasons to Think Local First 1. Money Spent Local, Stays Local. Several studies have shown that money spent in a local business stays in the community. For every $100 spent at a locally owned business, $45 goes back into the community – and our tax base. For every $100 spent at a chain store, only $14 comes back.* 2. Local Owners are Local Contributors. Local businesses give a greater amount of money to local causes. Nonprofits receive an average of 350% more support from local business owners than they do from non-locally owned businesses. They also directly inject money into the local economy through payments of wages and benefits to local residents.

3. Local Businesses Offer Stable Employment. Small local businesses are one of the largest employers nationally, and local businesses offer greater loyalty to their employees.

4. Lower Environmental Impact. Independent businesses make purchases requiring less transportation, and usually open and operate in commercial corridors and in-town instead of developing on the fringe. This means less sprawl, congestion, habitat loss and pollution. Higher densities and greater access for pedestrians and public transit mean significantly less land devoted to roads and parking lots.

5. Promote Competition and Diversity. More local businesses equal more competition and better prices. When certain businesses monopolize the market, competition is gone.

6. Put Your Taxes to Good Use. Local businesses in neighborhoods need comparatively less infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community. A study of this found that the city’s small downtown stores generate a net annual surplus (tax revenue minus costs) of $326 per 1,000 square feet. Big-box stores, strip shopping centers, and fast-food outlets, however, require more in services than they produce in revenue. A big-box store creates an annual tax deficit of $468 per 1,000 square feet.* 7. Vote With Your Dollars. What you buy matters. Every time you choose a local business over a chain, it makes a difference. It’s a vote with your dollar.

When you buy local, the ripple effect spreads from cash registers right to your street.

8. Keep New Mexico One-of-a-Kind. The unique shops, restaurants and businesses who call our city home are a huge part of what makes New Mexico inimitable. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

9. Invest in the Community. Locally owned businesses are run by people who live here, work here, and are invested in the community with much more than just their dollars. In an increasingly homogenized world, people are more likely to invest in or move to communities that preserve their one-of-akind businesses and unique attitude. *Sources: The Economic Impact of Locally Owned Businesses vs. Chains: A Case Study in MidCoast Maine, The Institute for Local Self-Reliance and Friends of MidCoast Maine, September 2003; and Economic Impact Analysis: A Case Study, Civic Economics, December 2002. *New Rules Project, Home Town Advantage Bullet in September 2003. *Tischler & Associates, Barnstable, MA. 22

TH INK TH INK LOCAL LOCAL

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News & Views from the sustaiNable southwest

SHOWCASING BIOREGIONAL SUSTAINABILITY Community • Culture • environment • eConomy

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Member Green Chamber of Commerce, Hispanic Chamber of Commerce, Santa Fe Rotary del Sur We support our "Vets in need" References Available Upon Request