Business Matters Magazine Issue 65

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ISSUE

65

M A T T E R S

M A G A Z I N E Publication date 29 September Next issue 03 November

YOUR SUNSHINE COAST BUSINESS MAGAZINE

What’s your why? Why do you get up each day? Why do you do what you do? Why do/should people choose you?

w w w.businessmat t ersm ag az i ne. com .au

2014

e n g a p m a h C napes a C

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Why Why Why?

editor’s note

So why do you do what you do? Why do people choose you?

Why should they? What’s your why?

EDITOR’S NOTE with Vickie Magic

What’s your why?

When you know why you do what you do, even the toughest days become easier.

If your why isn’t powerful enough, I really don’t believe that you can be as successful as if you’re doing something which you have a powerful why attached to. Business Matters Magazine is a success, I believe, because my why is that I absolutely want to make a difference on the Sunshine Coast. I’m passionate about motivating business owners and business professionals on the Coast and that’s the reason you’ll never read a negative word in the magazine. It’s not accidental, it’s a purposeful why, it’s our vision to be this and a big part of our why.

We’re also passionate about education. In business it can be quite difficult to get the education you need for your business. That’s why we want to make sure that every single page of the magazine is content driven, to assure that you’re learning and growing within your business. And our third why is connection. Connection is everything – we want to connect our readers with services and products for their businesses, so that they can support local and support each other. We want to connect our advertisers with each other to form a BM community that shares services, products and ideas with each other.

That’s the reason that our Business Matters launches are so successful.

Connection is key, not just through the pages of the magazine but through face-to-face connection. People buy a product or a service from someone they know, someone they like, someone they trust. THAT’S WHY!

Introducing Gary and the Team at...

Sunshine Coast Coffee Roastery - Bespoke / Contract Roasting - Fresh, Locally Roasted Coffee SCAN HERE TO WATCH VIDEO

- Custom Blend Development - Quality Blends & Single Origin Varieties Call/Email us now for a list of our current coffees. Delivered direct to your business Address: 7 Page Street, Kunda Park, QLD 4556 Phone: (07) 5476 8400 W: www.sunshinecoastcoffeeroastery.com.au E: enquiries@sunshinecoastcoffeeroastery.com.au

WE ASKED SOME OF THE BUSINESS MATTERS TEAM TO SHARE THEIR WHY...

DRANKO MAGIC

BRANDI WIKAIRA

VANESSA WEBSTER

JASMINE SHARPE

LEISA-KAY FLEMING

Photographer/Distribution Operations Manager

Business Development Manager

BM Proofreading

Personal Assistant

Creative Director

“Living here on the Coast, running a business I love, with the lady I love, that’s my Why”

“Because life it too short to not enjoy what you do and be anything else but awesome at it”

“I love building relationships with business professionals who I support on many levels including social media; this allows me to maintain a wonderful coastal lifestyle that I cherish every day”

“I do what I do because I get to wake up everyday and go to a job that I love and work with the coolest team EVER”

“Wellbeing and happiness are my Why. Living on the Coast and spending my days being creative.

BUSINESS MATTERS 3

CONTENTS Business Matters Magazine

Editor/Advertising Enquiries Vickie Magic 5444 4456 or 0433 198 868 vmagic@bmmag.com.au Photographer/Distribution Operations Manager Dranko Magic, 0408 751 863 magic@bmmag.com.au Business Development Manager Brandi Wikaira, 0420 248 587 Personal Assistant Jasmine Sharpe, admin@bmmag.com.au Creative Director Leisa-Kay Fleming, 5444 4456 Writers, Columnists and Sub-editors this issue: Amanda Gore, Amanda Oxley, Dranko Magic, Ken Wright, Kimberley Lynch, Mark Jamieson, Paul Barr , Paul Wilson, Peter Gjersoe, Rod Richards, Steve Goodman, Ted Fitzgerald, Vickie Magic, Vanessa Webster Online, www.bmmag.com.au Distributed from Beerwah to Noosa.

Readership approximately 34,500.

Proudly printed on the Sunshine Coast by The Ink Spot Commercial Printers, Maroochydore | 5443 5431

4 ISSUE 65

23 BOB ALDONS GIVES A REVIEW ON THE JEEP GRAND CHEROKEE OVERLAND in Motoring Business.

24 Bob Aldons from Northstar Motor Group shares his why.

Small Business of the Year:

Published by Matters Magazine ABN: 95 131 837 833 P. 5444 4456 F. 5302 6609 Noel Burns House 18/21 Nicklin Way, Minyama

22 INTUITION PLUS – WHERE MAGIC HAPPENS by Vikki Speller.

6 PAUL BARRS asks ‘The Big Question’. Why? Why do we do it? Why do we run our business?

Why do we work long hours?

8 TEN TOP WAY TO FIND YOUR WHY – even if you may have lost it along the way by Steven Goodman.

10 Sunshine Coast Business Women’s Network WINNERS and their why.

13 What’s on for the YOUNG AT HEART on the Sunshine Coast.

14 WHY HAVE TWO DIVERSE LOCAL BUSINESSES CONCEIVED A NEW ONLINE LEARNING SERIES, BABY & ME, FOR NEW PARENTS?

by Ben Amos and Jan Murray.

16 Business Matters speaks to GENEVIEVE HUDSON FROM SUNSHINE COAST GRAMMAR. We asked her to share her why.

17 Great Business Solutions STUDENT SUCCESS STORIES AT TAFE by Paul Wilson.

18 Why ROB CROSS FROM Safe Asbestos is not your average BDM. 19 WHY – THE ORIGINAL SEARCH ENGINGE - Mentoring Business by Rod Richards.

28 - 44 MATTERS PAGES – These pages are a fantastic way of getting some great information about all different industries, written by someone from within that specific industry. These pages are not self promotional, they are intended for inspiration and education.

34 CALENDAR – what’s happening on the SunshineCoast?

45 SUNSHINE COAST MAYOR MARK JAMIESON KEEPS BM READERS UP TO DATE ON WHAT’S HAPPENING ON THE SUNSHINE COAST.

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14

MATTERS PAGES 28 - 44

NOT advertorial but EDUCATIONAL INFORMATION from inside specific industries.

28 INSOLVENCY MATTERS Debt Relief Hotline 29 TRAINING MATTERS Target Training 30 LIFE AND DEATH MATTERS NEW Dying to Understand 31 MOBILE APPS MATTERS Tonic Mobile Apps 32 IT MATTERS Byte Computers 33 MEDICAL PRACTICE MATTERS Wealthmed

48 56

35 PARTNERSHIP MATTERS Partners Insync 36 EVENT MATTERS Institute of Professional Learning

46 TALKING TURKEY. Why you need your own personal chef for your next dinner party.

58 Have you been snapped at one of these local events? Social pics from Sunshine Coast events.

47 MAYORAL BUSINESS.

60 NUMBERS BUSINESS

48 Start with Why – WORLD RENOWNED AUTHOR SIMON SINEK HELPS YOU FIND YOUR WHY.

62 POWERING BUSINESS POTENTIAL WHY WE’RE SO PASSIONATE ABOUT HELPING SMALL BUSINESS SUCCEED by Kimberley Lynch.

50 WHAT’S YOUR WHY FEATURE – we asked these Sunshine Coast locals to share their why.

64 WHY STORM LONG IS LEAVING DI HENSHALL INTERIOR DESIGN SUNSHINE COAST? by Di Henshall

55 MAGIC MOMENTS IS BACK – Magic discusses his why.

65 A list of OUR ADVERTISERS

37 CUSTOMER ENGAGEMENT MATTERS Express Print and Mail 38 HR MATTERS HRM Contracting and Consulting 39 WATER MATTERS Phperfect 40 SMILE MATTERS Ocean Orthodontics 41 OUTSOURCING MATTERS EzyVA 42 BROKERAGE MATTERS Savvy Business Sales 43 WEBSITE MATTERS Web-Sta Affordable Web Design

56 HAVE YOU SWALLOWED THE BLUE OR RED PILL?

By Peter Gjersoe.

44 REAL ESTATE MATTERS Belle Property

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BUSINESS MATTERS 5

feature

The Big Question

Why? Why do we do it?

Why do we run our own businesses?

Why do we work the long hours?

Why do we deal with the obnoxious customers?

By Paul Barrs We do it because for some reason we find that the greater value is in the purpose or in the pleasure of running our own business. We find that what we receive from it is far greater reward than the long nights that we suffer through it. In essence, we do it because it makes us feel good.

Why, then, do our customers do what they do? Why do they search for things online? Why do they scour the internet?

Why do they, in a perfect world, visit our websites, review our products, look at our services and then perhaps contact us?

They, like us, do it because at some point it will help them feel good. It will solve a problem. It will provide an opportunity. It will enable them to do something they hadn’t been able to do before.

Whatever their individual reasons or purposes, it simply comes down to this. They trust us when they do business with us, believing that then having left us, their lives will be at least a little bit better. The question for you now is: Is it?

One of the most common problems I see when reviewing business websites online today is that the information and content is presented in such a way as to showcase what the business owner wants people to see. At face value this seems like a good idea. However from a customer’s point of view, it’s not always so.

If a customer is to spend the time looking through our products and services to answer a need or solve a problem and find a solution they’re after, we should make it as easy as possible for them to find what they

6 ISSUE 65

want, not just have us show what we want. In an ideal world we should merge the two of them together.

So let’s talk for one moment about the home page of your website and why it’s set out in such a way. First things first – when someone arrives on your home page and they look at the section on their screen called ‘above the fold’ (before they scroll down), they should feel within three to five seconds an impression of who you are and what you do. This is done through images and through text and, of course, colour.

Here is the first opportunity for you to connect at a deeper, more emotional level with your customer.

They either like you in an instant or they don’t; if they don’t, they may scroll down for just a moment, but not likely. Chances are they’ll have a quick glance, read one or two things and then leave.

If they like what they see, they’ll scroll down and within the first glance of that page it’s so vitally important that you capture their attention with a strong headline. This headline can be presented in the text or within an image. Be careful if you choose to use a sliding image with multiple pictures,

feature because this dilutes the strength of your message. In fact, research shows it does not help your conversions at all.

I recommend one strong image with a captured headline, which illustrates in a second what it is that you do and what they will get from doing business with you. Then, as they scroll down, they should be presented with your primary products and services. This is the meeting of two minds. This is what you want them to see. It’s also, hopefully, what they’re looking for.

The content on your home page should be based on your assessment of your most valuable products and services as a business, the ones that your customers are most likely to be looking for. They are for you the most profitable opportunities. They are for the customers the things they want most. These can be presented in just a few paragraphs, perhaps one, two, or three columns illustrating what they offer, illustrating what you offer and how they can get it.

Here’s the rule. Everything that your customers are looking for should be able to be found within one click of your home page – just one click, no more. If they’re looking for it, show it to them. Give it to them. Make it easy.

But the exception to the rule is this: do not clutter your home page with everything. Showcase your primary products or primary services. What is the 20% of your business that provides you with the 80% of your income?

What are your core products? Showcase these.

These are the rules for a very simple home page!

When customers come to you, they have a question, they have a need and they have a desire.

They have a want. You have to answer it in an instant.

What are they after and why? Think of it from this point of view. What do my customers want and what else might they also want, related to this? That’s how you drive your content. It’s not about you. It’s about them.

Lastly, wrapping up – the most important thing, of course, is a good strong call to action. It’s nice to ask people to read things, but you also have to ask them to do things.

Do this and your conversions should increase overnight.

Paul Barrs has been helping local businesses online since 2002. He has spoken at local, national and international seminars as an authority on internet business strategy. Looking for better results online?

Contact Paul by visiting www.PaulBarrs.com/bm

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BUSINESS MATTERS 7

feature

10

TOP WAYS to find your Why even if you may have lost it along the way

By Steve Goodman You all know the drill. You’re at a cocktail party or networking event and the inevitable question comes up, “And what do you do?” However the much more important question is not what you do, but why you do it.

If you stop to really think about it, in your career or your life for that matter, it’s really not about what makes you happy,

but why those things make you happy. The problem is most of us just go for the ‘what’ first and if we’re lucky, wind up with something that does make us feel fulfilled. However when it comes to finding your ultimate purpose in life, you need to start with your ‘why.’

Your why is what you believe in, your passions, that thing that motivates and drives you to take action. But whys are often not thought about or they can be elusive, so here are 10 ways to discover or re-discover your why.

1. Ask yourself what is your greatest passion – What is it that really drives you and motivates you? Is there something that you really feel strongly about that you’ve been afraid to articulate, even to yourself? The word ‘inspire’ comes from the Latin ‘to breathe’ or literally, to be alive. So what inspires you, what makes you feel alive?

2. Barriers and Obstacles – Evaluate what’s holding you back from achieving your dreams in life. Fear? Have you put labels on yourself that hinder you, such as, ‘I’m too old, I lack talent?’ etc.

3. Your Inner Strengths – The other end of the spectrum of

barriers is what are your greatest strengths? Everyone is great at something. What are things you’ve always found easy that others struggled with? Like a fish in water, when you’re doing something that plays to your strengths, you’re in your element.

Take a free strengths survey at: http://www.viacharacter.org 4. Your Education – This may sound like a no-brainer, but what did you train for? Most of us really knew what we were passionate about in college – college students have a pretty good grip on their whys. But are you getting the most out of your education? Are you using your degree in the career you hoped for when you began your studies?

5. Your Environment – The clues to your why may be right under your nose! Walk around your house like you are a detective – what paintings, nick-nacks, photos and furnishings do you see? The things you surround yourself with will reveal much about your why.

6. When I grow up I want to be… – Maybe a few of us actually grew up to be princesses or astronauts, but seriously, think back to what you said you wanted to be when you were a kid. It may still tell you a lot about your why.

7. If there was no failure – Fear of failure is what keeps many people from pursuing their why. Close your eyes and answer this question – “If there was absolutely no chance of failure, I would…”

8. Regrets – Think of your last day on earth. Imagine you’re on your deathbed and answer the question, “If only I had done…” The thing you feel you’d regret most not having done is closely related to your why.

9. Evolution and Experience – While it is true that much of your why is tied to your guts, that core feeling, you must also recognize that it evolves and changes over time with your experiences. Experiences both good and bad will help you see how your why grows and evolves.

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10. Time is Relative – Not only from an Einstein perspective, but for your why. You’re never too young or too old to recognize your passion and find your purpose in life. Also, understand that your why may not reveal itself to you until the time is right!

Here is an additional way to find your why. Take a blank piece of paper and write on the top of it,

‘What is my purpose in life?’ Write down the first answer that comes into your head. Then keep writing down answers till you get to the one that makes you choke up and brings tears to your eyes – that’s your why.

Another way to look at your why is what used to be referred to as your calling in life. It’s the answer to that ultimate question of “Why am I here? For what reason?” But people often get confused by thinking that a calling needs to be something huge, some grand world-changing purpose. It doesn’t, it merely needs to change your life, your future for the better – and that starts with understanding your why.

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localsuccess

SUNSHINE COAST BUSINESS WOMEN’S NETWORK

WINNERS

their stories and their ‘Why’ Emma Gibbons of Huds & Toke Pty Ltd, is winner of Micro/Small Business Woman of the Year Award sponsored by University of the Sunshine Coast, Faculty of Arts & Business.

What we do Huds and Toke create, manufacture and brand awesome Australian made dog treats, horse treats and small animal treats. We supply these products nationally to pet stores, produce and saddlery stores and pet owners all over Australia. Our products range from treats for specialized training, dental chews, general reward treats as well as a healthy gourmet range even able to cater for our furry friends birthday parties. They look good enough to serve at high tea!

Emma Gibbons

Why we do it As an animal loving team, we do it because we want to “Inspire the Love of Animals” by “Treating Animals Brilliantly”. We love being able to promote a bond between an animal and its owner whether it be through treats used as reward for training or simply those indulgent moments that you want to share a gourmet treat with your pet or horse, just because you love them. It truly brings us so much joy.

Principal/CEO of Sunshine Coast Grammar School, is the winner of Outstanding Business Woman of the Year Award, sponsored by Garland Waddington.

What I do I am honoured to be the Principal/CEO of Sunshine Coast Grammar School. I have overall strategic and operational oversight of the entire organisation. I am responsible to and report directly to the School Council and PMSA (Presbyterian and Methodist’s Schools Association) who own the school. With over 1220 students from Prep to Year 12, an Early Learning Centre, 900 families and 200 staff, it is a very large and vibrant learning community on the Sunshine Coast.

Maria Woods

Why I do it I am passionate about education and the opportunities we can provide for our students to contribute locally and more broadly. I firmly believe that an excellent education will be the stepping stone into an amazing future and that schools partner with families to grow and support young people through important foundational years that build character. I feel incredibly blessed to work alongside young people who believe in service above self. I have been so fortunate to have found the career I am absolutely meant to be in. I do this because as an educator I do believe we are making a difference and that everyone (students, staff, parents) is committed to ensuring students are able to do and be the best they can.

Melinda Anne Bingley of MAB (Mind And Body) Personal Training & Adventures, is winner of Young Business Woman of the Year, sponsored by National Australia Bank. Melinda is currently at Mt Everest, literally walking her talk as we write this article on her behalf.

What she does Melinda just loves life and is passionate about making fitness FUN. She specializes in Personal Training, Corporate Adventure Days and Individual One Day Adventure Experiences. There is a wide range of opportunities to make fitness fun: Private Personal Training Studio for both men and women, Group Kayak Adventures, Group Mountain Climb Adventures, Group Hiking Adventures, Group Outdoor Sessions, 8/10/12 Week Challenges, through to Self Development and Healthy, Happy Lifestyle Coaching.

Melinda Anne Bingley 10 ISSUE 65

Why she does it It’s my passion to live life to the fullest, eat clean, be active, be adventurous, get outdoors to connect with nature because I believe that is where you connect with yourself at the deepest and healthiest level. The fulfillment I get from helping people to achieve a healthy happy lifestyle is just so amazing and I have so much gratitude for every day I help make a positive change in people’s lifestyles.

localsuccess

Sunshine Coast Business Women’s Network Winners

Brooke Bennett of Kawana Shopping World, is the winner of Professional Business Woman of the Year, sponsored by Telstra Business Centre, Maroochydore.

What I do I am the Marketing Manager of Kawana Shoppingworld and have held this position for 8 ½ years. Kawana Shoppingworld is a successful sub-regional shopping Centre that has recently undertaken a multi-million dollar redevelopment adding 60 specialty stores, an Aldi Supermarket, and a casual dining precinct. I am responsible for providing a positive return on investment for my retailers and investors through strategic marketing.

Brooke Bennett

Why I do it “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful”. I love what I do. Simple. There’s always something different every day in shopping centre marketing, and there’s always the opportunity to put a new twist on something old and make sure you are enjoying what you do at the same time.

Debbie Battaglini-Clarke of Bank Of Queensland Maroochydore, is the winner of Corporate Business Woman of the Year, sponsored by The Events Centre Caloundra.

What I do I have been the co-owner of BOQ Maroochydore since 2007 with my husband. My role primarily is Marketing Director but my tasks also encompass strategic development, event management, finance and HR – in effect all of the business functions other than the operational aspects of banking. BOQ Maroochydore is a multiaward winning full service bank, that specialises in business banking – with a heart.

Why I do it Our aim is to provide the best banking services to our clients that we can. We get satisfaction from being a small part of their business and personal achievements. Personally, I get a great deal of satisfaction also in giving back to the local community in which we do business in, via our charity events which engages a lot of our clients and business networks. It’s the combination of being a small business owner and a good corporate citizen.

Debbie e Battaglini-Clark

BUSINESS MATTERS 11

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We have been providing seniors lifestyle and care solutions for over 40 years.

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Life doesn’t stop at retirement At IRT we understand that work is an important part of our lives but it's not all there is to life.

After we stop working full time, many of us continue some kind of work to keep ourselves busy.

At IRT, seniors' lifestyle and care opens up a new world of possibilities and choice.

Our three retirement properties in Queensland at Bracken Ridge (IRT The Ridge), Buderim (IRT The Palms) and Currimundi (IRT Parklands) offer residents independent living as well as security, companionship, and relaxation.

Residents organise their own daily activities, and participate at their own choice allowing them to continue working, or enjoying everything retirement has to offer at their own pace.

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IRT In-Home Care services in demand

When all the work is finished, IRT The Palms will provide 187 seniors' lifestyle homes in the Buderim area.

To find out more call 07 5456 1300.

IRT now provides In-Home Care packages throughout the Sunshine Coast community that complement the organisation’s existing presence across the region.

IRT In-Home Care provides wellness and care solutions for clients within the comfort of their own home, while allowing them to be a part of the greater IRT Lifestyle and Care family.

The service is growing considerably across the region, with more and more residents from the Coast joining up every week.

If you would like to meet with IRT’s In-Home Care Manager, Melissa Naylor, to discuss IRT In-Home Care, call today on 07 5406 0153.

More options on the way At Kawana Forest IRT will soon begin development on a community consisting 107 lifestyle villas and a 60-bed care centre. This community will be known as IRT Woodlands.

In keeping with Sunshine Coast Council’s principles for positive ageing, approval has been granted and construction is just around the corner for this exciting new aged care community.

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Building for the future

IRT has a $75 million plan to create communities and opportunities on the Sunshine Coast and in south-east Queensland where people can age without barriers.

At IRT The Palms, Buderim, Stage Five of our expansion is now complete.

This stage consisted of ten new lifestyle villas. New residents have already moved in and are enjoying the comfort of their new homes.

Stage Six, consisting another ten villas will be completed later this year.

Bracken Ridge

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22 Power Road Buderim QLD 4556 Sales: Tina Menz-Bugler & Beryl Harris Call: 07 5456 1300

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The Sunshine Coast has a high proportion of seniors, and an estimated population growth from 312,000 in 2008 to approximately 500,000 people in 2031.

For more info log onto irt.org.au.

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experience the possibilities®

ts on the Sunshine taken it upon to raise some much ds for Cancer Council d.

Existing residents are happy to see works progressing on the completion of the remaining land, and can’t wait to meet their new neighbours. To find out more call 07 5456 1300 or log onto irt.org.au.

What’s on for the new manager for YoungAIRTat Heart In-Home Care

0 residents from IRT The erim attended a Biggest event and helped to raise 0.

services

as organisedLawn

by IRT to help Bowls at Mooloolaba Bowls Club Tuesday Ladies day, Thursday – Men’s day ncil raise money for–cancer other day – Open and Mixed day Mooloolaba Bowls Club vention andEvery support from 1pm For many of the residents atmore information, contact Barry 0427 138 005 s in Buderim know of Sunshine lose to themThe who has Coast Choral Society Inc Rehearsals for Bach d by cancerChristmas in someOratorio way. start Wednesday 13th August and people welcome to come. Rehearsals are every Wednesday 6:45-9:30pm In-Home hine Coast there areinformation 982 contact Maryann Klemencic 5456 2667 For more Care Manager, d to cancer each year and Melissa Naylor Marjie’s: Welcome to Walking for Fitness ncers detected every year.

Fun and Friendship combines riverside walks with exercise interludes!

(Along the South Bank of the Maroochy River.) Meet: Opposite 333 Bradman Ave. 9 am – Mondays and Tuesdays. Exercise makes you feel GOOD! Please Phone Marjie Andrews on 5448 4229 for more information.

undi

investment which began in what’son 2012, IRT Group now owns two Communities on the Sunshine Coast – IRT Parklands at Currimundi, and IRT The Palms at Buderim – and one in north-east Brisbane, IRT The Ridge at Bracken Ridge.

A greenfield site at Kawana Forest will be known as IRT Woodlands and will provide a 60-bed care centre and 107 lifestyle villas. Construction is due to start mid-2014.

The Group now has almost 600 clients in Queensland and this is projected to increase by 500 in the next 12 to 18 months.

Are you part of a group for over 55’s such as golf,find swimming or pilates?

If you are,Sunshine we would To out more about the love to be able to give your group a shout out to Coast log onCoast. to our the overexpansion, 55’s of the Sunshine If you are interested, please email through the details to website at www.irt.org.au Jasmine admin@bmmag.com.au or 5444 4456 to have your group featured in our magazine.

This column is proudly sponsored

by IRT Lifestyle and Care

Buderim

klands

IRT The Palms

Petrie Park Craft Association

Cnr Price Street and Petrie Park Rd, Nambour. We hold the following ands Boulevard 22 Power Road friendly, community orientated, self-help classes... Beginners ndi QLD 4551 Buderim QLD 4556 welcome. Monday 9:15 am - Craft Group, Call Marlaine on 5441 6852 athee Nugent Sales: Tina Menz-Bugler & Beryl Wednesday 9:15 am - Art Group, Call Dawn on 0438 794 473 2588 Harris Call: 07 5456 1300

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BUSINESS MATTERS 13

feature

baby & me

Why have these two diverse local business owners conceived a new online learning series for new parents?

Baby & Me: Survive Develop Thrive is an exclusive online learning series for new parents, grounded in child development knowledge and the importance of community support. Developed as a partnership between two Sunshine Coast businesses, Settle Petal and Innovate Media, the series is set to launch nationwide on 1st October 2014.

But why are these two total opposite business owners conceiving a new business here on the Coast?

Recently, owner of local business Innovate Media, Ben Amos and his partner were expecting their second child and knew that to make things as easy as possible, they needed some support. As a couple, they reached out to Jan Murray, an experienced child health nurse to help support them along their second journey of parenthood. From the first meeting an

idea was sparked between the two, Ben running a successful video production company and Jan is a very experienced child health nurse… so what could be created between the two of them if they collaborated? What could these total opposite people produce between each other with their expertise? That’s when Baby & Me was conceived and work began to help it grow and form into an online learning series for new parents.

Jan Murray, Child Health Nurse, author and creator of Baby and Me says, “Through the website we aim to equip parents with the right knowledge about their baby’s development at the right time. To be a proactive learning tool rather than a reactive resource, that is only used when parents are struggling for answers.”

When asked why there is a need for Baby and Me, Jan says, “Having a baby can be both exhilarating and scary but being armed with a basic understanding of what to expect at different stages of development helps parents feel more in control. ”Baby & Me focuses on the typically developing infant, from birth to 12months of age, and addresses expectations that centre on infant feeding, sleeping, and developmental changes.

Aligning parenting choices that fit with specific stages of infant development increases opportunities to achieve positive outcomes for children and their families.

The Baby & Me program aims to encourage and guide parents during the first year with their baby in the hope that many of the problems that cause parents stress may now be reduced early. Baby & Me Survive Develop Thrive is designed to be a proactive resource to empower parents to make age appropriate decisions for the progressive development of their babies, to seek further help if needed, and to

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localsuccess

make age appropriate decisions for the progressive development of their babies, to seek further help if needed, and to feel supported through a moderated community forum.

Jan’s Why started since she began raising her family in remote areas of Australia, she gained a desire to help new parents that were unable to reach child health services. Parents with babies are often isolated and floundering for direction, and when there is no one to reach out to, parenting can be overwhelming.

an understanding of specific stages of development. It consists of 18 modules spread over the first 12 months of a baby’s life. Modules can be purchased in bundles of 4month lots (allowing for staggered age starting times) or for the

membership or there is the opportunity to only belong to the forum. The forum is visited regularly to answer questions and screen inappropriate comments to ensure parents feel it’s a safe place to visit and to leave feeling uplifted not judged. Baby & Me feels that parenting a new baby is a lot about being confident when making decisions and finding a mentor to follow.

Baby & Me feels that parenting a new baby is a lot about being confident when making decisions and finding a mentor to follow.

Baby & Me: Survive Develop Thrive is an online initiative birthed out of witnessing what these changes have done and continue to do to the security of a developing infant and the confidence of parents.

Baby & Me is an exclusive online community that offers practical learning, a moderated community forum for companionship and support, resources and links for further advice that reflects

full 12 months (upfront or as a monthly direct debit payment). Each module contains a four - five minute video clip and associated pdfs, eBooks and links for further knowledge, demonstrations, or advice. Immediate access to the community forum is available with every

30ppm business machine Colour copy - print - fax - scan Wireless printing

Baby & Me’s ‘why’ is to empower parents to make confident choices in caring for their babies and not to leave them confused and disillusioned. It is not another instruction manual of what to do but rather what to expect during different developmental stages so that parents are armed with knowledge to make appropriate parenting choices decisions that play a part in shaping their child’s future. http://www.babyandmeonline.com.au

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BUSINESS MATTERS 15

localwhy

WHY DO WE DO WHAT WE DO? WHAT IS OUR MOTIVATION? Business Matters speaks to Genevieve Hudson from Sunshine Coast Grammar.

We asked her to share her why.

My husband Simon and I arrived on the Coast sixteen years ago, with two young school-age children. Like most new arrivals we didn’t know anyone. Being a teacher, I knew what sort of school I wanted and what types of teachers I should be able to have for my own children.

At sixteen I chose to train to work in an industry where business success is not measured in terms of financial returns and profit margins. It’s an industry where strategic planning, vision and mission statements focus on customer satisfaction, relationships, trust and valuing of professional learning for clients and staff.

Everyone in this business is consciously aware that we’re all working towards achieving the same outcomes. The hours are long, the pay has slipped behind many other industries over the past decades but the personal rewards are enormous. It’s hard work emotionally, but even tiny successes become huge rewards. Which industry, you ask? Education, of course!

I found a school that offered what I would expect from a good school.

I had planned to be a lady of leisure for a while, but I loved my children’s school so much that I set about trying to win a teaching position there.

In the absence of friends and family the school community filled the void of loneliness. Staff cared about us and took an interest in us. We felt part of an extended family. Sixteen years later most of our families who arrive on the Coast have relocated from overseas or interstate, and need the same care and family support that was offered to us.

It’s incredibly rewarding to assist these families to make friends, settle into the community and fill a void.

People whom you introduced to one another years earlier often remain best friends years later. This is so rewarding. I haven’t even listed the huge rewards in assisting children to learn to read, write, solve problems, learn how to be a friend, become

school leaders and eventually leave school to embark on life’s adventures.

I work with people who are passionate about what they do to improve the educational outcomes and lives of the children and the families they work with. Being able to support our staff to be inspired to keep abreast of the latest curriculum developments and the most effective educational practice is a significant motivator. There’s always something to improve on, and a thirst for best practice is a key driver in all we do.

When I was in primary school my mother would often tell me I was going to be a teacher. She said the holidays were good and the pay was even better. I felt a sense of obligation to her and I wasn’t really sure if I even wanted to.

Who would have known that 32 years later I’m still doing it? I wish I could tell her the holidays are for the children and the pay doesn’t match the responsibilities. However, the rewards gained can come from little things like seeing a small child smile after wiping tears away, their excitement at making a sudden new discovery, making a new friend, telling a mum about something special her child has accomplished, the realisation that a new discovery or skill has been mastered.

These rewards are unsurpassed.

Author Martin Seligman says authentic happiness comes from helping others. He’s right. And that’s why teachers do what they do, and that’s why I’m still doing it. It’s called passion with a purpose.

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great

greatbusinesssolutions

business solutions with Paul Wilson

TAFE Queensland East Coast General Manager Paul Wilson says student success stories are his ‘why’; and the reason he took on the role as Manager of the region’s largest and most experienced training provider.

With over 89% of graduates going on to work or further study, TAFE Queensland has developed a winning formula, pairing training with industry trends and employment outcomes, resulting in student success across the Coast.

Having recently moved to the region with experience in VET education from Victoria and New Zealand I appreciate the importance of understanding your market. During the past two months in my role as General Manager for TAFE Queensland East Coast, I’ve relished the chance to get to know the region and its demands

Student Success Stories for students. This role is remarkably similar to previous experience with the underlying importance of meeting current market needs whilst anticipating growth and areas of opportunity. The integrating role of TAFE Queensland East Coast is in applying this to our students’ experience.

TAFE Queensland East Coast prides itself on our longstanding student satisfaction rates across the Sunshine Coast. Through ongoing engagement with business owners and community and applying our knowledge of industry trends, we’ve tailored our courses to develop relevant and rewarding training for our students.

Creating employment opportunities is what sets TAFE Queensland East Coast apart from our competitors and it’s this approach which gives students the practical skills they need to secure employment in our increasingly competitive environment.

With a renewed focus on the Sunshine Coast’s strengths, including health and wellbeing, the creative industries,

the enabling trades for the construction industry, agribusiness, and education and research, we’re committed to developing flexible learning solutions to match these industries and their future growth resulting in better outcomes for our students, the industry and stakeholders, and our community.

Student success is why I love my job. Only a few short months into this role and we’re already on the pathway to greater student success this year, with increased completion rates, greater student satisfaction, and more courses to open soon.

Make Great Happen at TAFE Queensland East Coast tafeeastcoast.edu.au

Contact us on 1300 656 188 or email Information.EastCoast@tafe.qld.edu.au

BUSINESS MATTERS 17

Why Rob Cross is not

YOUR AVERAGE BDM

Rob is a slightly crazy individual who for his 50th birthday celebrations came up with a slightly more challenging experience than the normal kneesup.

Instead he decided to do 5 events over 5 weeks on the Sunshine Coast to celebrate 5 decades and to show that at any age we are ‘never too old to’.

For some reason unbeknownst to anyone but himself he decided that to put his poor wee body through an amazing set of gruelling physical challenges over five weeks would be a good idea.

Rob Cross brings his attitude to his position as Business Development Manager and provides construction and corporate clients with SAFE solutions that provide value to any tender. Rather than simply providing a quote Rob hopes to develop a business relationship to save you money, ensure compliance and benefit your business and/or needs. The tenders that Rob completes include major asbestos removal projects for schools, government buildings, large scale demolition projects and soil remediation.

Rob has completed in five weeks; The Kawana Park Run, Tough Mudder, The Sunshine Coast Marathon, Wishlist Row for Cancer and last but not least the Sunshine Coast Ironman last weekend.

SAFE Asbestos actively promotes healthy lifestyles, and with the encouragement of Rob and the business owners Dean and Lee Churcher, several members of staff are participating in the Ride to Conquer Cancer next year as a team. For the past two years Dean and Lee have completed the Ride to Conquer Cancer raising substantial funds for QIMR Berghofer Medical Research Institute as a part of the local Caloundra F@CK CANCER team.

Rob strongly believes that you are ‘Never 2 old 2’ compete in the fun fit events and encourages everyone, no matter their age to get involved. He even has his own website. Check it out.

The latest addition to the SAFE fleet; a remodelled bus with a functional fit out that accommodates five people, a complete bathroom and a kitchen!

This is the ultimate support vehicle

SAFE Asbestos Management would all like to congratulate Rob on his spectacular achievements and also wish him a Happy Birthday. We are still all shaking our heads in amazement.

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for any event! While the bus has been tailored for remote projects and remediation works, Dean and Lee are willing to donate the bus and a driver to local teams taking part in charitable events to assist in fundraising.* SAFE Asbestos specialise in asbestos removal of all types: demolition, reroofing, asbestos management plans and emergency 24/7 Makesafes. We are one of the leading professionals in the asbestos removal industry, having completing projects in many parts of Australia. SAFE counts many of Australia’s major corporations, councils, and local builders as our customers.

“Rob, You are a legend and inspiration. Can’t wait to see what you have planned for your 60th!” - Dean and Lee Churcher SAFE Asbestos Management www.safeasbestos.com.au 1300 425 433 *Contact SAFE Asbestos for more information. This is a genuine offer to assist charitable organisations to raise funds.

business

mentoring with Rod Richards

WHY – THE ORIGINAL SEARCH ENGINE Why is the answer. Why is our personal search engine and processor that leads our pathway to new discoveries and truth. Discovering your own Tao starts by asking why. Our natural learning and creative DNA process in childhood is being inquisitive and imagining why things are as they are.

businessmentoring

being created, why should potential markets and customers care? Likewise, managing a business and expecting growth is answered by exploring why.

Market fit, value proposition, market size and management skill are key components determining business success. Why do customers buy from us, why do customers perceive value in our products or services, why is this market suitable to scale the business and why do you think you have the required skill set, experience and acumen to grow this business?

Why is the path to this truth.

WHY MANAGEMENT PROCESS?

Unfortunately as life progresses beyond childhood, so much individual creativity is squashed and re-programmed into conformity. Education systems kill creativity and constrain why. Children are banned from practising cartwheels, creativity and expression are squashed.

Achieving an MBA is no guarantee for starting a millionaire business. Why?

To solve a problem, ask why. The Toyota Corporation was built on why.

Sakichi Toyoda, inventor and founder of Toyota Industries, developed the 5 Whys technique in the 1930s, which is still used to solve problems today. The 5 Whys is simple. When a problem arises, simply keep asking the question why until you reach the underlying source of the problem. Why? The pump stopped working. Why? The motor overheated.

Why? The bearings seized. Why? The bearings were incorrectly fitted. Why? The fitter failed to read the instruction manual. Solution – improve the induction process for maintenance personnel.

WHY PLAN?

WHY YOU?

Planning a new business is a process of asking why. Why is this business

Finding your own why in life and business is challenging, given that

creativity DNA is rarely encouraged and conformity mitigates risks of greatness, not failure. Truth is, whenever a rebel talent or disruptive new product or business emerge we welcome them as saviours and heroes, emerging to enchant us with true passion, creative uniqueness and new value.

Rebels and misfits ask, “Why not?” Great businesses and leaders find insights by seeking out why. Why is what creates belief. Customers want to believe that your business is ethical, that they will receive the best value and service. Customers don’t only buy what you do, they buy why.

To get to why, a business needs to gain insights to customers’ pain and purpose and articulate why the business does what it does, starting with a powerful value proposition. Avoid the default of telling what and how and learn to articulate why.

Rod has 27 years company owner, director and entrepreneurial experience.

Business Mentor and educator for 10 years.

Founding Director Business Enterprise Centre Sunshine Coast and Queensland Director of BEC Australia (non-profit Network).

Free resources: www.Business EnterpriseCentreSunshineCoast.org.au

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BUSINESS MATTERS 19

Intuition Plus Where Magic Happens

A local business with a big difference!

Vikki Speller has a passion to help make a difference in the world.

The spiritual healing path is not something I actively sought at first, so why did I decide to follow it? It actually chose me and I have to say it has been the most fulfilling journey of my life.

I am committed through my healing sessions to inspire people and above all else, empower them to be the best version of themselves they possibly can be. I offer not only beautiful healing sessions and guidance but also the opportunity for like-minded people to come together, discover, develop and practise their intuitive gifts in a safe and supportive environment.

There are many reasons why clients come to see me – not only when

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they are struggling but also as a form of relaxation and self-caring.

It is truly beautiful to be entrusted to guide them through different stages of their lives and to reset and balance their energy system.

It is so rewarding to be able to be a channel for this transformational process. I don’t believe it is all me, I believe it is spirit working though me with the person to facilitate a kind of selfhealing. I am merely a conduit for this purpose, but a very grateful one at that.

Why do my clients keep coming back?

It’s because I offer much more than just your standard Reiki healing session, as I am also a psychic/medium – often having psychic information come through or passed-over loved ones pop in with important messages.

It’s such a beautiful experience to witness the relief and gratitude on my clients’ faces when they recognise their relative or friend in spirit. It brings so much comfort to them when they receive irrefutable confirmation that our loved ones continue to watch over us, showing that love is eternal. This is my why for doing what I do, and the most important message I can share.

20% Discount off initial consultation Expiry 30.11.14 Vikki Speller - Intuition Plus P.O. Box 1843, Buderim Qld 4556 Ph 07-5450 1507 Mobile 0417 643 435 Email: intuitionplus444@gmail.com Website: www.intuitionplus.com.au

motoring

motoringbusiness

business with Bob Aldon

I’m a pretty lucky guy.

Working in and owning car dealerships over the last 35 years, I’ve had a great choice of cars to drive.

The new Jeep Grand Cherokee Overland is my daily drive and this latest model is just stunning. Besides the looks and style it’s just packed with so many features that it’s pretty awesome not only too look at but to drive too.

I haven’t taken it off road as yet generally limiting it between my home

Cars I’ve driven lately at Redcliffe and a weekly trip up to Peachester to our ‘country’ place.

And here’s a question that most won’t be able to answer. You’ll be right in thinking that the Jeep is built in the USA, but what about its main rivals. Mercedes Benz and BMW Germany? No, they’re built in the USA as well. Audi Q7 - in Germany right? Nope - Slovakia but you’d be right in thinking the Range Rover is still built in the United Kingdom.

Technology - ABS,ESC,ASTC, ERM. ACC, BSM, EDM, RCP, Parkview, Parksense, and 7 SRS air bags. What’s this all mean - SAFETY with a capital S - If you want to know what this Alphabet of letters means, jump on and

have a look at www.northstarchrysler. com.au for the explanation.

Verdict –Let’s just say it’s a really nice 4wd priced up to $30,000 under the competition - Mercedes Benz ML, Audi Q7, BMW X5, Range Rover Sport, with arguably as much or more safety, comfort and convenience features. So if you’re sensible and not a badge buyer, you can have a Grand Cherokee Overland, drive it for 4 years and even with the investment in services, tyres, insurance and fuel, you’re probably going to be still in front.

www.northstarchrysler.com.au.

YEAR 7 @ GRAMMAR Learning Now and For the Future Excite • Extend • Excel 372 Mons Road, Forest Glen Queensland 4556 Australia telephone +61 7 5445 444 facsimile +61 7 5445 4345 email enquire@scgs.qld.edu.au web www/scgs.qld.edu.au A School of the Presbyterian and Methodist Schools Association

ble a l i ava • s e lac ODAY p d ite OL T m i L ENR • BUSINESS MATTERS 23

MOTOR GROUP BM speaks to Bob Aldons from Northstar Motor Group. We asked Bob why he does what he does and why he loves it, and why he has a vision to re-locate to the Sunshine Coast?

Bob said, “I’ve been in the motor business in Redcliffe since 1978 because I enjoy the people - both customers and staff that I’ve worked for and with over these last 36 years.

Customers like Bob and Glenys Hall from Wynnum who have purchased all their cars both personal and business from me since that first year - 1978.

It’s the challenge of meeting the expectations of customers just like them and forming life-long friendships.

It’s about providing a service that they arguably can’t get anywhere else.

It’s about trust, community and lifestyle - when you earn the trust of your customers, adapt and involve in the community, you achieve a lifestyle not only for your customers, but for yourself as well.

I also love the adrenalin of the chase chasing the targets that manufacturers such as Volkswagen and Fiat Chrysler set. It’s about achieving national recognition for a job well done and the fringe benefits that the auto industry provides. This year we went to Brazil for the World Cup, last year to New Orleans for the Superbowl and lots more - Thailand, Austria, Germany, Japan, USA - the list goes on. This is a big part of my why?

I’ve been fortunate, but it’s the old story - the harder you work the luckier you get. No-one gifted success to me - I didn’t have a silver spoon it’s just been hard work and being fortunate to be in the right place at the right time.

My wife Suzi and I are blessed to live on the waterfront on the Peninsula but also have a country retreat at Peachester. We find ourselves spending more and more time there.

It’s the openness, the air quality and the friendliness of the people that will cause us to re-locate our family home to Peachester and use Redcliffe as our weekender, but we can’t do that without our customers and our team. A big thank you to both.”

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THINK BUSINESS DEVELOPMENT

BUSINESS MATTERS 27

y c n e v l inso matters

RILEY JACKSON DEBT RELIEF HOTLINE

FIVE TIPS TO KEEP YOUR BUDGET ON TRACK Sorting out a budget is the easy part, but sticking to your budget takes dedication, commitment and a little bit of sacrifice.

For the best chance of success, follow these tips below.

could be better spent elsewhere. Those $5 morning coffees could be sacrificed for a make-it-yourself version from home.

1. NEGOTIATE BETTER DEALS

Sticking to a budget alone can be hard work. Share your budget with your family and encourage everyone to get involved, even the kids. Give them each a piggy bank and encourage them to save. If you have a very colourful social life, it would be a good idea to get your friends in on it too.

Don’t be afraid to talk to your bank or your suppliers if you’re in business about lowering your interest rate on your loan or getting a discount on your goods. Just by asking for a better interest rate on your business or home loan you could save thousands every year. A discount of just 0.5% in interest on a $500,000 loan will save you $2,500 every year!

Alternatively, you could just get an expert to do this for you and potentially save you thousands in interest, and even reduce your repayments and the term of your loan. Debt Relief Hotline specialises in debt management and has saved thousands of dollars in interest for clients.

2. FOCUS ON SAVINGS

If your budget is functioning properly, you might find you have some extra cash left over at the end of the week. Rather than spoil yourself for doing such a good job, put this money in a high interest savings account.

This way, if you ever get into financial trouble or need some cash in case of an emergency, you can borrow from yourself and not from the bank.

3. CUT BAD HABITS Now you’ve established your budget, you will have seen where all your money is going and you are bound to have noticed some areas worth cutting back on. While smokers are the biggest offenders in this category, there are more innocent habits which are costing you money. For example, $30 a week on celebrity gossip magazines

4. SHARE THE LOAD

5. KEEP YOUR RECEIPTS AND REPORT REGULARLY The price of petrol changes each week, as does the cost of living and maybe even your income. Always keep track of how much you are spending on regular items like petrol and if you notice the cost increases, make an allowance for this in your budget.

Ensure you have internet banking associated with your bank account. This will allow you to check in regularly to monitor your spending. At the end of each week, run a report over your budget and assess your bank account. Are you on track? Did you over spend? Are there more areas you can cut back on?

If you think you may need some budgeting or debt negotiation help, talk to a specialist.

Remember, the best advice is to act quickly.

ABOUT THE AUTHOR Riley Jackson has over 20 years in experience in assisting and developing strategies for individuals and small businesses on ways to improve their financial circumstances. Based locally with Affiliates located across Australia, we are able to assist clients all over the nation.

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training

matters

CATHERINE MOLLOY TARGET TRAINING

“YOUR DAYS BECOME EASIER WHEN YOU KNOW WHY YOU DO THE THINGS YOU DO!” What’s your WHY? It almost feels this question has been done to death, but interestingly enough, so many people still don’t have an answer!

For 50 per cent of people it’s “because I have to,” but do you?

If it’s really not leading to your deep-seated WHY, you may find you wouldn’t do it at all.

What compels you to get up and go to work each day, to do things you don’t want to and to put up with your boss, peers etc?

Everyone needs some motivation to keep on track and it has to be a clear image. So what is your WHY? Now you may be starting to understand your personal why is the reason you do the job you do etc, but I’m going to write about – ‘What is your other why?’

I bet you didn’t know you needed two whys, did you? Maybe some people have more whys than they have discovered yet! And as we know, life is a journey, but when you ask the hard question you have to start to look at the really honest answer.

“When you are prospecting, focus on what your business can do for that prospect. Focus on helping, teaching, and giving back. It will make a difference in your success, which in turn will help you reach your personal whys.”

- Matthew McAlpine Keep focusing on your whys… When we have a goal on which to focus, our life tends to reorganise itself around making it happen. The resources, solutions and answers start to appear.

We would love to help make your goals a reality. Please call today!

So the why we will be discussing is WHY does your business exist?

Why would prospective clients use your business, why do you offer the products you do, why would someone want to work for you, why will customers benefit from doing business with you? These questions are very different from your personal whys – eg why I want to work from home, why I want to work in marketing etc.

For us, our business why is because we want to help people run successful businesses through training and education to increase profits/productivity/happiness by working on themselves and their business. What’s your business WHY?

ABOUT THE AUTHOR

SCAN HERE TO VIEW VIDEO

Cath Molloy is the owner of Target Training and was recently awarded the 2013 AIM Excellence Awards Sunshine Coast Manager of the Year. She has over 25 years expertise in the delivery of services, sales and training.

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We TARGET your training needs.

NATIONALLY RECOGNISED COURSES AVAILABLE BUSINESS MATTERS 29

h t a e d life & matters

COLIN DICK DYING TO UNDERSTAND

WHAT IS IT ABOUT LIVING THAT MAKES IT SO ATTRACTIVE? As a doctor and oncologist I work to keep people alive. I have seen hundreds of people submit themselves to the harshness of chemotherapy and radiation because they want to live. As terrible as the treatment may seem, it offers the hope of cure and the fact is that no one wants to die. Even those people who boldly state that they are ready to die have a change of heart when the big event approaches. We all desperately want to live.

enjoy a friendly handshake even if the arthritis in our hand protests. We are creatures of touch and emotion. We are addicts of hope and love.

That is we why we live - because it feels good!

It is also why we cannot bear the thought of dying. We are unable to relinquish our emotions and untie the powerful emotional bonds we have with those we love. The thought of not feeling is unacceptable, so we cling onto life.

I have many conversations about dying in general. A common statement that people make is, “I don’t want to live until I am eighty-five – I want quality and not quantity in life.” When we are young and virile, old age seems like an impossible and unwanted task, yet I hear no eighty-five year olds saying they are ready to give up on life. We all want to live, regardless of the frailty that comes with age. The obvious question is why?

But what if there is an emotional experience after death?

This changes our ‘why’ to a ‘what if.’

What if we don’t end and don’t stop feeling? What if we don’t have to say goodbye forever?

If you visit an aged care home, it is clear to see that old age is a terrible affliction associated with enormous loss. We lose our independence and need transport to and from our medical appointments and bathroom. We lose sight and hearing. We lose vitality and even worse, our libido. We are unable to chew or taste our food. We put up with aches and pains, pills and potions knowing that things won’t ever get better. There is little dignity when someone has to feed you, or when incontinence plagues you and you need to wear a nappy. As bad as it gets, life is still worth living.

There is compelling evidence to suggest an emotional and spiritual existence after physical death. Death is not the dreaded end, but rather a doorway into an ongoing emotional experience.

To find out more, join the conversation or share your thoughts about this exciting possibility. Visit dyingtounderstand.com.

ABOUT THE AUTHOR

Why do we choose to live, even in the harshest of physical circumstances?

I believe we live because of the emotional aspects of life; we know our physical bodies are doomed to senescence, to the inevitable shut down of biological life, yet we choose to live because of our feelings. Even if we are old and frail and spluttering, we can still feel happy and loved. We

Doctor Colin has worked with cancer patients for more than 20 years. He encourages an open discussion about death in order to get on with life. He has created Dying to Understand to facilitate this goal.

WORKSHOP WEBINAR BOOK

LET’S TALK ABOUT LIFE & DEATH

WWW.DYINGTOUNDERSTAND.COM Doctor Colin has worked with cancer patients for more than 20 years.

WEBSITE 30 ISSUE 65

Doctor Colin encourages an open discussion about death in order to get on with life.

He has created Dying to Understand to facilitate this goal.

Dying to Understand provides a range of resources for people who want to understand how to live without the fear of death. Visit our website to start the conversation.

p p a e l i mob matters

SHARI KROME + JODIE BERNDT TONIC MOBILE APPS

WHY INVEST IN A MOBILE APP FOR YOUR BUSINESS? I can envisage a few readers groaning about now – here we go, another piece of technology to get my head around – I’ve only just conquered SEO, social media and responsive websites!

When used wisely, this leads to increased revenue per customer and brand loyalty.

Having 20 years in advertising, we’re very excited about the direct connection to customers a mobile business app can provide.

• Alert users to last minute line-up changes at a festival

Unlike radio, TV and early mobile phones, the smartphone has become an extension of our digital brain.

• Reminders

We are evolving to the point where we no longer wear watches to tell the time, we no longer carry cameras to take pictures, and time spent in front of computers is losing out to time spent on smartphones and tablets.

The smartphone is an indispensable personal device unlike anything humankind has ever created. When it beeps, we respond. When it loses its power, we nourish it. Once it is fully charged, we feel ready to take on anything life throws at us.

When customers download your mobile business app to their smartphone, you literally have access to them 24/7 – you’ll be with them at the breakfast table, while they work, on their drive home and as they spend their leisure time. That’s getting closer to the customer than any other communication channel ever created. Unlike radio, TV, print and even web, there is no middle-man who controls the access to the customer.

You can engage directly with your customers, anytime, anywhere, building stronger relationships. It’s a revolution!

One of the most powerful features offered in a mobile business app are push notifications. With a push-enabled app you can reach out and deliver value at the right time and the right place – even when your app is closed on their phone!

Push notifications can: • Announce a newly anticipated product • Exclusive offers and discounts … anything your customer will perceive as of value.

Another exciting feature of push notifications is using geo-fenced notifications. These are location-enabled notifications sent when users enter a specific ‘fenced’ area.

For example when a customer is within 100m of your business they receive a notification. These can be time activated deals, discounts, new items etc. They are a great way to fill empty restaurant tables and appointment slots or to simply entice your customers back to your premise.

So WHY invest in a mobile business app? - the opportunity to instantly engage and provide your customers with a rewarding experience 24/7 at a cost effective price is in our opinion invaluable.

ABOUT THE AUTHORS With a background in Advertising & Design, Shari Krome and Jodie Berndt have been helping businesses grow their revenue and brand perception for 20+ years.

Tonic Mobile Apps is a locally owned and operated business committed to providing exceptional service, quality design and state-of-the-art app technology at a cost effective price.

BUSINESS MATTERS 31

it

matters

LEO HAGGLUND BYTE COMPUTERS

WHY DO YOU NEED A COMPUTER REPAIR TECHNICIAN? Computer repair technicians have become essential for today’s businesses. In order to have successful and productive experiences at work, your computer must be maintained to keep up with your everyday tasks and work load. IT technicians repair and maintain computers removing the stress and worries that can come from having a computer that is slow or simply not responding.

We have come a long way with our use and integration of computer technologies and telecommunications. Today, technological advancements have enabled us to carry entire photo albums and music collections on our phones. Even our most loved classic books can be read entirely from our phones or tablets. You can now keep your most personal belongings in your back pocket only a thumb-swipe away. But this ease of access, multi device sharing and wireless printing also means that something can go wrong. You can lose your data, have other people tap into your facebook account or access your personal or sensitive information. So who do you call to get advice about these kinds of computer issues and problems? You call an IT specialist that understands how your computer works.

It is important that your chosen IT technician has professional certifications in computer technology such as Microsoft qualifications. You should also find out that your firm can provide proof of professional accomplishments such as managing security and network servicing for large companies.

Before you hand over your personal computer, make sure that you trust and feel comfortable with your chosen provider to ensure a successful and long term working/ business relationship.

By selecting the right IT Company, your future needs and requirements will be assured. A future plan for a scalable solution should be explained and or incorporated in your future budgets and business demands. A good IT service provides technicians that work with you individually to deploy solutions that meet your changing individual or business requirements. They provide continuous maintenance, administration, support and repair for your systems and tools. Finally, a great IT service provider quickly resolves any difficulties you face so that you are able to work efficiently and productively with your computer.

ABOUT THE AUTHOR Leo Hagglund lives on the Sunshine Coast and runs a successful IT business Byte Computers in central Maroochydore. Leo and his team are specialised in cloud-based and in-house Microsoft servers and applications and look after some of Sunshine Coast’s largest businesses.

Same day smart phone or iPad repair • Cracked screens • Faulty buttons • Speakers / microphones We do it all. Phone Repairs Plus IT Support.

1300 662 495 www.bytecomputers.com.au | info@bytecomputers.com.au 97 Sugar Road, Maroochydore 4558 32 ISSUE 65

l a c i d e m

practice matters

CAROLYN BINDON WEALTHMED AUSTRALIA

WHY SELF MANAGED SUPER FUNDS? Self Managed Super Funds (SMSFs) have been a bit of a

catch cry over the last few years but few understand the

Current Funds

real benefits and why they would bother having one.

investments you prefer. The real benefit though is that it allows you to SUPER charge your Super!

$250,000 ($130,000) $100,000 $20,000 $600,000

of your super and have greater flexibility to choose the

SMSF

$250,000

The essence of it is that a SMSF allows you to take control

$720,000

10 Years

$500,000

$1,440,000

20 Years

$1,000,000

$2,880,000

30 Years

$2,000,000

$5,760,000

Assuming investments all double in value every 10 years, ave 7.2%p.a.

Let’s look at an example between a standard Super Fund and a SMSF:

Non – Self Managed Super Fund

SMSFs aren’t for everyone and you certainly do need to get

Say you have accumulated $250,000 in your super fund (not

personal advice as to what is best for you, but reliance on a

including ongoing contributions, as they will be the same in

government funded pensions is almost becoming foolhardy.

either type of super fund). Assume it may take on average

We all need to manage and maximise our superannuation.

around 10 years to double your investments growing your

So why not give your Super some super power!

initial $250,000 to $500,000. Sounds good huh?

But, in an SMSF you can start with the same $250,000 and leverage

The information contained within this document is general advice only and does not take into account your personal objectives, financial situation and needs. Please seek tailored financial advice prior to acquiring any product mentioned in this article.

that with the greater flexibility the SMSF offers. For example you may use $130,000 to purchase an investment property worth $600,000 (with tenants paying off the remaining debt over time); you may invest $100,000 in shares, and have the balance of $20,000 in an interest attracting cash investment. Therefore you have a total of $720,000 in base investments, which (assuming it also doubles on average in 10 years), will be worth $1,440,000! $500,000 vs $1,440,000. Which result would you want?

ABOUT THE AUTHOR With decades of experience in the advice industry, after starting out in 1983, I know that if I have the opportunity to invest time with my clients, I can make a difference. My passion to make that difference is why I love what I do. If you’re reading this, I’d love to talk to you, please pick up the phone and say hi!

Compound that out another 10 or 20 years and the gap becomes huge!

GIVE YOUR SMSF SOME SUPER POWER, TALK TO WEALTHMED!

Call us on 1300 887 137

info@wealthmed.com.au | www.wealthmed.com.au Wealthmed is a Corporate Authorised Representative No 441773 of Private Wealth Pty Ltd AFSL & ACL No 320404 ABN 15 771 186 421.

Carolyn Bindon (Dip FP Aff. ANZIIF CIP) is an Authorised Representative No 241290 & Director of Private Wealth Pty Ltd

BUSINESS MATTERS 33

BUSINESS MATTERS MAGAZINE

CA L E N DA R SEPT/OCT MONDAY SEPT

29

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

30

OCT 1

2

3

4

5

Terri Cooper Networking Breakfast, Alex SLSC, Info at www.terricooper.com.au

The Ten Sopranos, The Events Centre, Caloundra, Ph: 5491 4240

Caloundra Music Festival, Kings Beach, Caloundra

Sunshine Coast Record Fair, CCSA Hall, Caloundra, Ph: 0412 037 304

Demystifying Business Management Systems, Lake Kawana Community Centre, Bokarina, Ph: 5335 1648

7

Labour Day Public Holiday

Flipside Circus, Lake Kawana Community Centre, Bokarina, Ph: 5413 1400 Market Chef 2014, Eumundi Markets, Eumundi, Ph: 5442 7106

Cooroy Market, Maple St Cooroy, 8am - 1pm

8

9

10

Up and Running, Coolum Beach Library, Coolum Beach, Ph: 1300 542 727

Walk the Talk, Kawana Library, Buddina, Ph: 1300 542 727

Think Money, Property Wealth Workshop, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Food as Medicine, Maleny Library, Maleny, Ph: 1300 542 727

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Big Pinapple Markets, Nambour Connection Road , Woombye

16

17

18

15 Rhonda Burchmore Up Close and Personal, The Events Centre, Caloundra, Ph: 5491 4240

Think Money, Specialist Workshop, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Think Money, Budget Bootcamp (Clients Only), 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

Up and Running, Caloundra Library, Caloundra, Ph: 1300 542 727

Supersize Your Health, Caloundra Library, Caloundra, Ph: 1300 542 727

Wills, EPoA and AHD, Caloundra Library, Caloundra, Ph: 1300 542 727

20

21 Think Money, TIR Property Showcase, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

27

28

12

Stress Less, Nambour Library, Nambour, Ph: 1300 542 727

Mortgage Choice, Your Investment Property Maximise the Cash Return, Level 1, Ballinger Place, Ballinger Road, Buderim, Ph: Kaia 5313 8573

The Creative Collective, Facebook Profiles and Facebook Marketing for Business: Beginners, Info at www. thecreativecollective.com.au

11

Creating Kids Stories, Maroochydore Library, Cotton Tree, Ph: 1300 542 727

14

Walk the Talk, Maroochydore Library, Cotton Tree, Ph: 1300 542 727 Creating Kids Stories, Kawana Library, Buddina, Ph: 1300 542 727

TaikOz Crimson Sky, The Events Centre, Caloundra, Ph: 5491 4240

Cooroy Market, Maple St Cooroy, 8am - 1pm

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Big Pinapple Markets, Nambour Connection Road , Woombye

22

23

24

25

The Creative Collective, LinkedIn, Info at www. thecreativecollective.com.au

Lazy Loser, Maleny Library, Maleny, Ph: 1300 542 727

Walk the Talk, Maleny Library, 5 Coral Street, Maleny, Ph: 1300 542 727

Supersize Your Health, Kawana Library, Buddina, Ph: 1300 542 727

Reality Bites Festival, Cooroy & Eumundi, Noosa Hinterland, Ph: 5447 7063

Are you sick of constantly stressing about what you eat or how fat you feel, Maroochydore Library, Cotton Tree, Ph: 1300 542 727

Stress Less, Maleny Library, Maleny, Ph: 1300 542 727

Reality Bites Festival, Cooroy & Eumundi, Noosa Hinterland, Ph: 5447 7063

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Reality Bites Festival, Cooroy & Eumundi, Noosa Hinterland, Ph: 5447 7063

29

30

31

NOV 1

Think Money, Specialist Workshop, 2/19 Geogre St, Maroochydore, For Info www.thinkmoney.com.au

The Big Draw, Butter Factory, Cooroy, Ph: 5329 6580

Up and Running, Maroochydore Library, Cotton Tree, Ph: 1300 542 727

HAYCROFT WORKPLACE SOLUTIONS

Keeping Employment Simple

34 ISSUE 65

Dave Hughes at The Events Centre, Caloundra, Ph: 5491 4240 Walk the Talk, Coolum Beach Library, Coolum Beach, Ph: 1300 542 727

Market Chef 2014, Eumundi Markets, Eumundi, Ph: 5442 7106

The Creative Collective, Social Media Advertising, Info at www. thecreativecollective.com.au Cooroy Market, Maple St Cooroy, 8am - 1pm

Caloundra Music Festival, Kings Beach, Caloundra Caloundra Street Fair, Bulcock Street, Caloundra

Beyond Blue, For Mental Health Day, Cooroy Library, Cooroy, Ph: 5329 6555

13

Noosa Beach Classic Car Show, Hastings Street, Noosa Heads, Ph: 5471 0270

Caloundra Music Festival, Kings Beach, Caloundra

Supersize Your Health, Coolum Beach Library, Coolum Beach, Ph: 1300 542 727

Walk the Talk, Caloundra Library, Caloundra, Ph: 1300 542 727

SCBWN, Cocktail Event, Coastline BMW, Nicklin Way Currimundi, Guest Speaker Li Cunxin, Director Qld Ballet & Mao’s Last Dancer, Bookings www.scbwn.org.au

Flipside Circus, Lake Kawana Community Centre, Bokarina, Ph: 5413 1400

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Caloundra Music Festival, Kings Beach, Caloundra

Lazy Loser, Kawana Library, Buddina, Ph: 1300 542 727

Email us any events you have to magic@bmmag.com.au Phone 5444 4456 www.businessmattersmagazine.com.au

TUESDAY

Business Matters Magazine New Issue Launch, Mooloolaba Yacth Club, Parkyn Parade, Mooloolaba Bookings At www. businessmattersmagazine.com.au

6

COMMUNITY EVENTS BUSINESS EVENTS

Startup Weekend Sunshine Coast Youth, Mountain Creek State High School

Startup Weekend Sunshine Coast Youth, Mountain Creek State High School

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Big Pinapple Markets, Nambour Connection Road , Woombye

The Swisse Color Run, Stockland Park, Kawana Waters, Ph: 5491 0100 Riversweep, Western end of Noel Burns Park, Wurtulla, Ph: 5493 9695 Caloundra Street Fair, Bulcock Street, Caloundra

19

Caloundra Street Fair, Bulcock Street, Caloundra Caloundra Street Fair, Bulcock St, Caloundra

26 Cooroy Car Show & Swap Meet, Johnson Park Mary River Road, Cooroy, Ph: 0407 588 697 Reality Bites Festival, Cooroy & Eumundi, Noosa Hinterland, Ph: 5447 7063 Caloundra Street Fair, Bulcock Street, Caloundra

2

Startup Weekend Sunshine Coast Youth, Mountain Creek State High School Caloundra Street Fair, Bulcock St, Caloundra Cotton Tree Markets, Cotton Tree

p i h s r e n t par matters

PETER CHICO JONES PARTNERS INSYNC

WELCOME TO YOUR NEXT EX-PARTNER This was a saying we had in beach volleyball when we formed a new team. Seems harsh, but it’s the truth. At some point in time the partnership was going to end. So why not put it on the table early? Why not admit this fact of life and get on with being the best team you could be?

know what your business partner would say? Wouldn’t it be reassuring to know that your partner is aware of your end-game?

And wouldn’t it be great to know that they are on your team and working with you to achieve this for you? Vice versa, of course.

Let’s face it. There are no guarantees in business. No guarantees but a multitude of factors that all have an impact on your success or failure. If you are in a partnership, the ONLY guarantee, yes the ONLY guarantee you can bank on is the fact that your partnership will end one day.

And what about a partnership split? How would you prefer to split – amicably or non-amicably? Silly question, right? So if we assume that you just said ‘amicably’, tell me, what are you doing to ensure this? What efforts are you taking to ensure that you and your partner stay on the same page? If you’re leaving it to chance, you’re playing a high stakes game that’s fraught with danger (just ask any of the 80% of business partnerships that end badly). This should not be a chance thing. This should be a CHOICE thing.

Ask not, ‘will it end?’

Instead, ask ‘how do I want it to end?’

According to Adrian Read of Stream Financial, there are 8 possible scenarios:

4. Non-performance of one of the partners

Just as you make a business plan for the life of your business, create an exit strategy that reflects the choices that you and your partner make about the inevitable end of your business partnership.

Your partnership ending does not have to be a bad thing. However, history shows that they often do get bad, especially when those involved failed to plan and prepare for the personal experiences.

5. External factors involving spouse/family

So try this:

6. Total/Permanent disability

Shake your business partner’s hand next time you see them and say, “G’day next ex-partner.”

1. Retirement of one or all partners 2. Amicable split 3. Non-amicable split

7. Trauma 8. Death Somewhere in the life of your partnership, one of these things will occur – it’s a given. Are you ready for either of them? Better still, are you ready for ALL of them?

ABOUT THE AUTHOR

For now, let’s put scenarios 5-8 on the sideline. These are things that we cannot control, although we should take steps to prepare for them. However, we do have a level of influence over scenarios 1-4.

Upon retirement, what do you want in your heart, your head and your bank account? Do you know what they are? Do you

In sport, Chico is an Olympic Beach Volleyball coach (Natalie Cook & Tamsin Hinchley). In business he consults, coaches and trains new and established business partnerships. Why? “Because in partnership – we can create.”

BUILDING STRONG PARTNERSHIPS through Communication Understanding Strategies Partners Insync offers consulting, coaching and training for startup and established business partner relationships.

Contact Peter Chico Jones on 0421 204 578 www.partnersinsync.com | peter@partnersinsync.com BUSINESS MATTERS 35

event

matters

ANDREW LANG INSTITUTE OF PROFESSIONAL LEARNING

ORGANISE A SUCCESSFUL PLANNING MEETING Holding a planning meeting should be an exciting event – a chance to think about the future, put ideas on the table and generate action. I often hear that the day started well, but ran out of steam and nothing concrete came out.

PROCESS – go from ideas to action. One of my favourite planning processes is Explorer to Warrior:

Follow a few simple guidelines to make sure you get the most action from your event.

2. Artist – expand on an idea, what are the impacts, the effort, the possible results. Invite others to contribute to this.

Objective – have a clear and specific objective for the session.

What future event do you want to work on? Who are the right attendees? Often it is better to bring in new people at different stages to help move from strategy to action.

4. Warrior – convert the idea to an action plan – who, what, when.

Preparation – the best planning events I have seen are those where people have prepared. The event shouldn’t start on the day. Send the agenda out well in advance. Rather than bullet points, send questions, ask people to research – internet, colleagues, etc.

Environment – hold your event away from the office to give people a chance to focus on the future, not the day-to-day. Set the room up properly – round tables rather than boardroom, go low tech and focus on the discussion and people, take lots of breaks and eat well!

1. Explorer – generate a list of ideas, focus on quantity and do not judge.

3. Judge – determine criteria – easy to do or best ROI or quickest result. Choose.

There is plenty to keep in mind to make your planning event a success, and the impact on your business by doing it correctly can be enormous.

ABOUT THE AUTHOR Andrew Lang is the manager at The Institute of Professional Learning Centre, a purpose-built venue for business events on the Sunshine Coast. He has over 20 years experience in organising business events, especially for planning and training.

Where will you hold your next...

Conference? Workshop? Seminar? Mini Expo?

Video Conference Call? Planning Day? Strategy Session? Webinar?

The Institute of Professional Learning Centre at the Sunshine Coast University is perfect for small groups of 10, workshops for 30, or even conferences of 150.

The venue has five various sized rooms to choose from which are fully equipped and include:

• • • •

audio visual equipment flipcharts internet access and all included in the price

• • •

screens video conferencing use of up to 70 computers

• • •

whiteboards projectors anything you could need

Your event can be fully catered with a variety of options. Come and visit us for a quick tour and a complimentary one hour event planning session. Call us to organise a visit or to go through your specific needs and pricing.

IPL Centre, Level 3, Building J, The University of the Sunshine Coast

Phone: (07) 5459 4590 www.ipl.eq.edu.au 36 ISSUE 65

r e m o t cus

engagement matters

DAVID CHAMBERLAIN EXPRESS PRINT & MAIL

REAL CUSTOMER ENGAGEMENT WHAT’S THEIR WHY? I would think that most business owners and leaders have a pretty clear idea of their why for running a business, developing relationships, pursuing success, however you define it, and overcoming challenges.

2. Are we actually offering our market what they want? Quality product? Excellent service? Value pricing? Flexible opening hours? Street Cred? On-line support? All of the above?

However when it comes to engaging with your target market, it’s essential to also understand your customers’ why. What is their motivation for engaging with your business? Why would a woman, man, child, retiree or business decision maker want to connect with your business and brand over another supplier in the market? And equally as important, sometimes more, why wouldn’t your market want to associate with your brand?

3. Is there anything else we can do to align, value add or innovate to better match our offering to the wants of our market? (Continuous assessment and improvement.)

As Zig Ziglar quoted on many occasions You can have everything in life you want if you help enough other people get what they want.

So I suppose the key questions to ask of yourself and your business are: 1. Do we know who our market is and what they really want? (If not, we better work it out ASAP!)

Perhaps a good way to start is by simply asking your customers what they want from your business, what they like and what they don’t like about your brand, business, sales process, operational standards etc. Because at the end of the day, the more we can offer what our target market wants, the more demand will be created.

And in general, more demand = more sales = more profits = helping you achieve your why.

ABOUT THE AUTHOR David has extensive experience as a consultant, helping businesses (from Micro to National) improve client engagement and develop effective direct communication solutions.

BUSINESS MATTERS 37

hr

matters

SALLY DESCH HRM CONTRACTING & CONSULTING

WHAT’S YOUR WHY? As a visionary business owner I’m constantly in the innovative and creative space, working to drive my business for best practice and sustained growth. This is what I’m motivated by and will always see the great opportunities and possibilities in the world of recruitment, human resources (hr) and training.

However, being a visionary leader needs to be supported by clear business objectives. I think of these business objectives as my ‘what’s your why.’ For example: • Why are we in the business of recruitment, hr and training?

• Why do we do the activities we carry out each day?

• Why do we do things the way we do?

Further, it also keeps me in check. If I know ‘What’s my why’ and can articulate and demonstrate the answer to those why questions, I can keep my visionary leadership style focussed on investing in the right activities for the long-term and see

At HRM we...

Save you time

Listen to what you need

Save you money

Give you ideas

As business owners and leaders you can provide great clarity for yourself and your team if you get honest about what’s your why?

So consider: • Why are you in the business you are in?

• Why do you do the activities you carry out each day?

• Why do you do things the way you do?

The answers to these why questions, what’s your why, can guide everyone in your team to keep their daily activities aligned to your leadership vision.

Give you extra thinking capability

the results in all of my team’s efforts. I can also make sure I’m taking advantage of the right opportunities and possibilities in the world of recruitment, human resources (hr) and training.

Give you a hand

ABOUT THE AUTHOR Sally has been in the HR industry for almost 20 years. She is very passionate about people and getting the right fit. She started HRM to provide a personalised service, not just to put bums on seats.

Do you want to: Communicate more effectively?

Motivate and engage your team?

Improve productivity?

Have more fun at work?

Using DISC ADVANCED®, the world’s most advanced behavioural assessment system, we can help you make these changes in your team.

Cheryl Keegan, our HR Consultant, is one of only approximately 300 Accredited DISC ADVANCED® Consultants and Facilitators in Australia

P. 1300 962 258

E. ask@hrmcc.com.au

www.hrmcc.com.au 38 ISSUE 65

right people. right careers. right choice.

water

matters

BERNIE DUFFY PHPERFECT PTY LTD

SIMPLE SCIENCE BEHIND WHY YOU NEED ALKALINE WATER To start with, we can’t burn fuel on Earth without a trade-off. In other words, if you burn a piece of wood the fire is the energy created and smoke is the trade-off. The same process applies within the body.

Every moment we’re alive we’re burning energy. The trade-off is called oxidation. Energy burnt causes a reduction of electrons in an atom, molecule or ion. When oxidation is not neutralised in the body this leads to oxidated stress, which leads to free radical accumulation, which leads to lipid peroxidation.

This is the pathogenesis to almost every degenerative disease. In his research, scientist Dr Bruce Ames (who was credited with taking the monkey out of the lab and experiments went into the test tube) counted how many times a cell used energy during an average day, and he called this an oxidated hit. He estimated over 10,000 oxidated hits per cell per day. When you consider the body makes over a billion T cells per day when fighting a virus, multiply that by 10,000, plus all the other cells in our body, times 10,000 and you have a lot of oxidation to neutralise.

The science to support alkaline water comes from Dr Michael Serafin; “If you have a health problem, you are most likely to be acidic. Research shows that unless the body’s pH level is slightly alkaline, the body cannot heal itself,” and Dr Theodore Baroody; “The countless names attached to illnesses do not really matter. What does matter is that they all come from the same root cause – too much tissue acid waste in the body.”

Do you know anyone who would spend say $150,000 on a new car and not service that car to prolong its use and value? Well, large portions of our population are unknowingly doing exactly this to their bodies, and this is called the ‘hypnosis of social conditioning.’ Let me explain: Western medicine evolved from the Greeks who mixed potions; hence all the drugs in that realm. They diagnose and treat the symptoms of a disease. In other words, when the ‘car’ breaks down we’ll develop a drug to fix it. (Sadly, there is not a drug that doesn’t have a side effect).

Go out in the street and ask the average Aussie, “Are you healthy?” and the majority will answer, “Yes.” You’ll be able to see that some will walk with a slight limp, are overweight, the whites of their eyes are red etc. and yet they don’t go to a doctor until they absolutely have to. If their car was this sick, it would be straight to the mechanic.

ABOUT THE AUTHOR Bernie Duffy is the founder of Phperfect Pty Ltd and is passionate about the planet’s water. His catchphrase is “Perfect is an Alkaline Body!”

The world is riding the crest of a wave as Quantum Physics-Based discoveries relating to the real value of our water unfold at a mammoth pace.

According to Messrs Dr. Batmanghelidj and Phillip Day in their book ‘Water & Salt’, the true purpose of water is described as “not just being a simple, inert substance. Water has two primary properties in the human body. The first is its life-sustaining properties, whilst its other, more important role is its life-giving functions.”

The team from PHperfect are of the belief that when water vortex’s through their Phperfect ‘Edge’ device it is structured and energised. Indeed, the device actually changes the properties of water and returns it to its original life giving structure. A structure with the main purpose to protect against what is not good for all living creatures living on the earth and enhance their well-being.

Ph Perfect has just launched their new home edge system - VIP launch special is on NOW until October 5th - get the full system at a very special price.

Now only $1,165 GST inclusive

Call 1300 11 2220 or go to www.phperfect.com.au

Save $415 BUSINESS MATTERS 39

smile

matters

DR PAUL DEVER OCEAN ORTHODONTICS

WHY IS THE REASON YOU DO WHAT YOU DO EVERY DAY Most people are unaware of the expression ‘what’s your why?’, but when they do discover their why they usually realise that their why is the reason they do what they do every day. In the past, most people are familiar with the term motivation. However, asking yourself ‘what’s your why?’ can often lead to a deeper and more thought provoking answer compared to the word motivation.

As you start to think of what your why is, you realise that certain aspects of it have changed over the years during different periods of your life. Initially, you may have wanted to become what you are today because you had a mentor who you saw as a great person with a fantastic job or it was something you were passionate about. However, if you didn’t still have these things as values and beliefs to a certain extent, you probably wouldn’t love going to work and doing what you do each day.

Sometimes when situations change and things are added or detracted

A few years ago in an interview, Steve Jobs explained,

“The people who are successful loved what they did, and so they would persevere when times got really tough.

And the people who didn’t really love what they did quit, because they’re sane. Who would want to put up with this stuff if you didn’t really love it?”

For many people, especially teenagers and school-leavers, they are pressured into choosing a career that they necessarily won’t like and living unhappily because they didn’t choose something they liked and were passionate about. The best way to combat this is by choosing what you love doing and the success will follow.

from your life, additional whys may appear. Some people may find that they find another reason to go to work each day and do what they do. Whether it’s to provide their children with more opportunities than they had growing up or to inspire people around them to do the best they can – it’s all another addition to their original why.

ABOUT THE AUTHOR Dr Paul M Dever BSc BDent(Hons) DClinDent(Orthodontics)MRACDS(Orth).

Paul joined Ocean Orthodontics in 2012, and lives locally at Bli Bli with his wife and two children.

Adult Orthodontics, It’s Never Too Late Members of the Australian Society of Orthodontists

Orthodontic treatment can be successful at any age and adults especially appreciate the benefits of a beautiful smile. Whether you’ve disliked your smile your entire life or you’d like to improve your health and self-confidence, we can help.

At Ocean Orthodontics treatment options are flexible and we can offer orthodontic solutions that have minimal impact on your work and lifestyle.

Dr Pat Hannan

For further information visit our website.

SCAN HERE

BASED IN WARANA, SERVICING ALL OF THE SUNSHINE COAST

Phone 5493 3200 www.oceanorthodontics.com.au Dr Paul Dever 40 ISSUE 65

Embrace the Experience

g n i c r u outso matters

MONTY G. HOOKE EZY VA

USING OFFSHORE VIRTUAL STAFF TO SUPPORT YOUR WHY We all got into business for different reasons. But at the end of the

using offshore virtual staff as a stepping stone, they would

day, we’re in business because we believed it would be the vehicle

still be stuck working in their business for 70 hours a week

to support our why. And that why usually stems from our desire to

with their income at that ceiling. Using offshore staff allowed

have freedom of time, financial freedom and to make a difference.

them to reach that tipping point of leverage where they

But as we know in business, it rarely works out that we have

began to have choices of being in the business or not.

such freedom. Being in business is a balancing act of trying to

We all have a different idea of what freedom is and we all

put in more resources and systems to support you getting your

have a different ‘big why.’ But none of us got into business

freedom, and keeping enough money in the business to ensure

to work too much and have the business rely on us being

that it’s profitable. It’s a catch 22 that usually results in us as the

there. Using offshore virtual staff is not about taking

business owner working too much. Your business should be built

jobs offshore, it’s about having that stepping stone that

as an enterprise that supports your freedom, and you deserve

allows you to start to get some of your time back.

the right to spend your time doing what you value most, whether

Would it make a difference to you and your business if you

that be in the business, with your family or on the golf course.

So how do we find that balance of being able to put in enough staffing resources without breaking the bank?

Using offshore virtual staff quite often gets written off by Australian small businesses for varying reasons. Too much risk, too hard to manage, taking jobs away from Australia etc. All very genuine concerns. But if you could find a way to make it work and it made a difference to your bottom line, to the point where over time you had the opportunity to employ more people locally, would it then be an option worth looking at?

I work with over 250 businesses in Australia, helping them

got even 10 hours a week of your time back? Or if you could replace the work of one of your staff, and promote them to doing some mission-critical work that actually generated more revenue for your business? What might that mean for your business, your time and the difference you want to make in the world through your business?

ABOUT THE AUTHOR Monty G. Hooke is a ‘Serial Entrepreneur’, having had his first business at eight years old. Now with a passion for helping other entrepreneurs better leverage their time and natural abilities, Monty speaks at events and runs workshops, at the same time running his companies in Australia and Asia.

with exactly this. And many of them will tell you that without

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www.ezyva.com 1300 785 245 info@ezyva.com BUSINESS MATTERS 41

e g a r e k bro matters

ROD RUSSELL SAVVY BUSINESS SALES

WHAT DOES A BUSINESS BROKER DO? People who are purchasing a business are, in fact, buying an income stream. Many are replacing a lost or unhappy job situation.

It is a serious acquisition and likely the most important decision most people will ever make.

For the sellers, the sale of a business involves many highly emotional and stressful issues. They will have invested serious time and effort into their business and the decision to sell will be an emotional one. There may be reluctant family members also stirring things up throughout the process.

The sale of a business is the end of someone’s dream and the beginning of another’s, and many of these dreams will end with the ultimate decision to sell.

In addition to the plethora of emotional issues, the process will involve many external advisors and professionals. Many of them are reluctant to give their seal of approval, no matter how good the deal is, as it’s much safer to say no.

business savvy. yes we are.

The buyer also has numerous obstacles to overcome. Can they secure the funding required to get into the business? Do they have the ability to successfully operate the business? And are they really prepared to make the leap of faith necessary to go from being a buyer to business owner?

A business broker will be involved in each and every one of these delicate issues and many more that occur behind the scenes. The sale process is full of landmines which are able to destroy any deal in an instant. It is challenging being in the middle of this to say the least, and if the broker is not on the ball, the sale will almost certainly fall apart.

There is an old industry adage that business brokerage gives you an MBA in people – I couldn’t agree more!

ABOUT THE AUTHOR

SCAN HERE TO VIEW VIDEO

Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker. He continues to raise the standards in business sales.

Our motto is ‘raising the standards in business sales’ and we are fiercely committed to providing our clients the very best opportunity to achieve maximum results in the sale and purchase of their business.

If you are considering buying or selling a business, call the Sunshine Coasts’s most experienced team.

SAVVY IT’S OUR BUSINESS TO SELL YOURS

Call today T 5444 3300 114 Brisbane Road, Mooloolaba 42 ISSUE 65

www.savvybusiness.com.au

website

matters

KAREN AHL WEB-STA AFFORDABLE WEB DESIGN

WEBSITES NEED A WHY TOO! Deciding to get a website built is one thing, but you need to know why you need one. I don’t just mean to get more business – that is kind of given!

Now I’m talking about getting into the nitty gritty reasons WHY you need a website. WHAT is its purpose? Does it appeal to your target market and how are you achieving this? The approach of just whacking up a few pretty pages with some photos and wording is, most likely, going to achieve nothing.

Here is my number one question to help identify your WEBSITE WHY. Is your WHY to sell, inform, educate and/or inspire? The answer can dramatically change how you approach your website. This influences the wording and combination of images to use, colour scheme and marketing strategy. It will help you identify if you need extra features like a shopping cart, Frequently Asked Questions page, slideshow/s, before and after gallery, testimonials and blog page etc.

Not only can knowing your Website WHY help you work out what you

need to include, it can also help you identify what you won’t need.

This can save spending a lot of time and money on bells and whistles that aren’t required.

A Website with a WHY will always be more effective. Aligning this WHY with your overall business strategy and your personal WHY for being in business can be extremely powerful.

ABOUT THE AUTHOR Owner of Web-Sta Affordable Web Design, Karen Ahl blends her passion for local business and creative flair. The result is unique website designs that work for her customers.

She has over a decade’s experience in marketing, advertising and branding.

BUSINESS MATTERS 43

e t a t s e l a re matters BEVAN HORSNELL BELLE PROPERTY

WHY SELL YOUR HOME IN SPRING? Every person’s ‘why?’ is different. Whether you’re upgrading, downsizing, changing jobs, changing schools, changing relationships or just wanting to change neighbourhoods, spring is a common theme when it comes to the question of when to sell.

Traditionally the most sought after season to be on the market, spring arrives just in time to awaken the senses dulled after the ‘long’ Sunshine Coast winter lay-off. Birds are chirping, flowers are blooming, our weather is stunning and buyers are on the hunt for new property on the market.

The reality is that buyers are not nearly as seasonal as sellers think they are. All through winter they notice a distinct lack of listings, and when the property market starts to ramp up again through the first days of spring, eager buyers are ready and waiting to compete for new listings.

However there are, of course, more choices for the buyers to pick from as the stock levels increase in line with the temperature.

This being the case, the old adage of the early bird getting the

bevan horsnell 0412 512 257

worm rings true, with the first of the spring sellers often reaping the largest benefits from low supply and high demand.

So if you’ve made the decision, don’t procrastinate or try to get too clever thinking about the best time. The best time for you and your family will always be when you are actually ready. The Sunshine Coast is a busy, vibrant place with an ever increasing population looking to take advantage of our lifestyle. There is never a bad time!

ABOUT THE AUTHOR As Principal of Belle Property Buderim, and a resident of the Central Sunshine Coast since 1990, Bevan has great experience in local property trends, acquired through a large and established network of both business and community contacts.

44 ISSUE 65

“as individual as you are”

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Why do you need your own private chef for your next dinner party?

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Their services cover three major categories in food entertainment.

• Canapé - Suitable for the more casual functions – corporate parties, birthdays, house warmings, anniversaries, and Christmas parties.

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• Degustation Menus - Ten course taster menu taking you through exceptionally prepared world class chef’s signature dishes.

The menu is varied with lots of different flavour combinations and an assortment of meat and seafood to choose from. The menu

is unique for each booking, which we customise to our client requirements. If you would like to get an idea about different menus, examples can be emailed to you at your request.

Santosh services also cover the exciting experience of; • Cooking class/demonstrations - Team building, fun and educational activity for a private one on one or with friends and family.

Their ultimate aim is to make every client feel that they are a guest at their own social event, as all the worries like menu planning, shopping, preparing, cooking and cleaning will be taken care by the Talking Turkey team. Your food experience can’t get any better or fresher than this.

Thank you Santosh for cooking our fundraising dinners over the last month, the food was absolutely amazing and the service and whole process was fantastic. Vickie Magic. www.talkingturkey.com.au

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actually are, as it sets the buyer up for disappointment.

You have to make an image attractive, but honest.”

With two children herself, and two step children, Bec understands the psychological aspect of children’s photography and the discomfort that children sometimes experience when in the care of an adult they don’t know. She understands how important it is to ensure they are comfortable and in a happy environment. “I like to become friends with the child first, gain their trust and ease their worry by giving them little games to play while they wait. Bubbles are my secret weapon!”

NEW LOCATION 187 Mary Street, GYMPIE Q 4570

Years of working in service industries have taught Bec that it’s vitally important to deliver a unique customer service experience. From first phone call to final images, Bec offers her clients a compelling experience with warmth, professionalism and expertise.

Captured by Bec has re located to Gympie while continuing to service sunshine coast on a mobile basis.

HOME AND AWAY CATER ING Book us to cater your Christmas party, and receive 2 platters of hot canapés free valued at $80, Limited time only. + Catering Services + Corporate Events + Engagements + Wedding Receptions + School Camps + Cocktail Parties and Finger Food + Birthday Parties + Sandwich Platters + Breakfast Buffets + Morning and Afternoon Tea’s + High Tea’s + Buffet Lunches and Dinners + BBQ Lunches and Dinners + Christmas Celebrations

David O’Brien 0427 746 193 www.homeandawaycatering.com.au

46 ISSUE 65

“I own a business and work in an industry I’m so passionate

about. I’m able to share my talents with my clients and I SPECIAL OFFER TO BUSINESS MATTERS READERS believe this is an honor not many people are able to have.”

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Bec loves to soak up information, ask questions, follow people closely to see how they would do something and then take what she’s learnt and experiment. “I don’t like to follow the rules and most of all I love to see people happy. I can’t wait to start sharing the images of my new journey.”

Packages start at $275 but for you starting package $225 1- 2 hour studio / mobile session www.capturedbybec.com 5 images in high res don’t like2014 to follow the Offer Expires 30th I October rules and most of all I love ** Travel includes 50km, outside this will incurhappy. a $50 fee to see people e: bec@capturedbybec.com p: 07 5483 9470 a: 187 Mary Street, GYMPIE Q 4570 w: www.capturedbybec.com f: www.facebook.com/capturedbybec

mayoral

business with Mark Jamieson

As our new hospital slowly rises out of the ground and as we move towards occupying and preparing Horton Park Golf Course for transformation into the new city centre, it’s important to keep abreast of what’s happening elsewhere in the world.

It’s also useful to learn from others’ experiences; in particular what has worked and what hasn’t. So when the opportunity arose to join a delegation led by University of the Sunshine Coast to the United States to visit cities featuring state-of-theart light rail, new training hospitals and cutting-edge technology, I jumped at it.

mayoralbusiness With a green-field site about to be turned into one of Australia’s most exciting central business districts, it’s fitting that the technological underpinnings and transport systems should be as advanced and adaptable as possible for a generation of 21stcentury businesses demanding the most advanced communications support.

The first stop was Portland, Oregon, whose metropolitan dynamics are close to our own.

That city is working to redevelop key parts of itself, in particular to enhance relations with key industries, just as we are. Their key industries are medical/educational and agriculture – which also represent two of our seven high-value industries we are working to further develop here. I got a close-up look at and journey on the city’s TriMet advanced light rail system, which, while it’s still some 20 years away here, was very informative.

The next stop was Silicon Valley, near San Jose, where our delegation met up with executives from Microsoft and Cisco.

We discussed issues of technological development around small cities and how we can best develop that in Maroochydore.

Then in San Francisco we visited the $US1.5 billion Mission Bay university hospital development, which will feature

Separate Without Breaking SAVE on...

• The Emotional Roller Coaster • Costs $

so many similar aspects to our own new hospital when it opens in February 2015.

It was a little like seeing where we will be here on the Coast in 10 years time.

The delegation also toured University of California’s QB3, an impressive quantitative biosciences incubation centre which held many similarities to our own Innovation Centre. And just to prove how small a world it is, we discovered Mission Bay Hospital’s Vice-Chancellor and CEO came from Redcliffe. And the Australian Consul-General Nigel Warren’s parents live at Twin Waters, so I know people on the international stage here are well-informed about the Sunshine Coast.

USC Pro-Vice Chancellor Engagement Mike Hefferan organised the trip in conjunction with Stockland and Savills. Unlike China, this was a knowledge mission rather than an investment mission; however, some technology investors in the USA are working with Austrade and already have a strong interest in the Sunshine Coast.

Sunshine Coast Mayor Mark Jamieson keeps BM readers up to date on what’s happening on the Coast.

You relax while I head hunt to find your perfect team member.

• Impact on the Family

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? feature

START WITH WHY

World renowned author of ‘Start with Why’ and ‘Leaders Eat Last’, Simon Sinek, has created an activity to help find your ‘Why’.

World renowned author of ‘Start with Why’ and ‘Leaders Eat Last’, Simon Sinek, has created an activity to help find your ‘Why’.

Your ‘Why’ is a statement of who you are. And you are who you are no matter what you do or where you go. Your Why is applicable in every aspect of your life, not just your work. This exercise can help you begin to put words to your Why. Why are your friends your friends? Finding your Why can be a challenge. However, your friends can be a great resource in your quest to discover it. All you need to do is talk to them. Not only is this a fun exercise, it will also provide some invaluable insight into some of your closest relationships.

STEP 1: Make a list of your three to five closest friends. These are the people you trust and love unconditionally; the people you could call at 3 AM with a dilemma, the people you would travel around the world to help. Even if you don’t talk to them a lot, they are the friends that will always be there for you just as you will always be there for them.

1.

2.

3.

4.

5.

STEP 2: Ask those people, “Why are you friends with me?” At first they may not understand the question. With a very perplexed look on their face, they might say, “What do you mean? We’ve been great friends forever. That’s a strange question.” Next, give them some context. Tell them it’s an exercise that you’re doing to learn more about yourself and it would be very helpful if they could work with you to answer the question.

Friends Exercise

A Step Toward Discovering Your Why In person is ideal, but if in the interest of time you need to make a phone call, go for it. Again, ask the question, “Why are you my friend?” This time they’ll give you answers like “you’re smart, loyal, kind, funny”. All of those things will be true. Tell them, “Good! You’ve successfully defined the word ‘friend’, but why are you friends with ME.” This may be a little uncomfortable for both of you because few people really sit down and talk about the deep tenets of their friendship. Remember that your feelings come from the limbic brain, which is not associated with language so it will be difficult for your friends to put their feelings about your deep interpersonal connection into words.

STEP 3: Listen They will keep saying things like, “I don’t know. This is a really hard question.” Just let them keep talking. Keep quiet, keep listening, and most of all, let them keep struggling to find the right words. It may feel that they are going in circles, but just keep LISTENING. Eventually they will make a shift and start talking about themselves. They will start saying things like “I feel . . .” “You make me feel . . .”

“When I’m around you, I feel . . .”

You will likely feel an emotional connection with this person when they describe themselves and the way they FEEL when they are with you. You may find yourself getting goose bumps on your arm or even a tear in your eye. This often happens when you experience something that feels right.

STEP 4: Clarify Since you’ve likely never had this conversation with your friend before, use your curiosity about the things they’ve shared to ask more questions to clarify what they mean. Here’s an example: “I feel good when you’re around. I feel like no matter what I do, you’ll accept me.”

“What do you mean when you say “feel good”?

“I don’t know. I guess I feel calm. I feel like no matter how stressed.”

FRIEND YOU FRIEND Silence is key here.

Try not to interrupt or ‘fill in the blanks’ in an effort to reduce the awkward feeling of this conversation. Let them sit with the question in silence for as long as they need to.

“When I sit down with you, I just feel more relaxed.”

“So no matter how stressed you are, when you and I get together, you forget your worries?”

“Not exactly. I feel like my worries aren’t as big a deal as I thought they were when we start talking about them.”

“So I help you put things in perspective.”

“Exactly! Then I feel much more calm.”

Once you have a clear understanding of what your friend means, take good clear notes.

SIMON SINEK

48 ISSUE 65

STEP 5: Compare As you compare your notes from the conversations you’ve had with different friends, you’ll start to notice that your friends are saying similar things about you. Take those key words or phrases and list them below.

For example: My best friends say I...

1. Put things in perspective 2. Help make things more clear 3. Help them see the big picture Once you’ve discovered what you have that your friends don’t get from anyone else, you’re one step closer to articulating your Why and what it is that you naturally do to make your mark in the world.

Key words and phrases my friends use to describe me...

YOU

FRIEND

For you to let other people know how fantastic your business is. You can’t sell a SECRET. Current BM readership approximately 32,500 ADVERTISE PRICES FROM $215 + gst To receive a FREE advertising information kit email us at vmagic@bmmag.com.au or call us on 5444 4456 or 0433 198 868

FRIEND YOU

IS IT TIME???

?

Want to take a deeper dive in discovering your Why? Check out the Why Discovery Course! startwithwhy.com/LearnYourWhy

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M A T T E R S

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WHAT’S YOUR WHY FEATURE

Vivianne Dawalibi Practice Owner of Cooroy Family Practice & Caloundra Bulk Billing Surgery Ph: 07 5438 1488 M: 0433 218 780 Email: calbb@bigpond.net.au & cooroyfp@bigpond.com Web: www.calbbs.com.au & www.cooroyfamilypractice.com.au

WHY I DO WHAT I DO: From humble beginnings as a teacher supporting children with intellectual disabilities, Vivianne Dawalibi’s curious Australian destiny, interwoven with her Sudan-based Armenian husband, is a remarkable story. When asked what drives Vivianne, we find a big, beautiful heart that sums it up with, “I believe my mission on this holy planet is to serve people in need.”

This clear, personal vision has long sustained Vivianne, who is of Syrian origin born and lived in Sudan. She served humanity for twenty years working with refugees in some extremely troubled parts of our world. “On 26 January 1980 I married and moved to Khartoum, Capital of Sudan. I joined the United Nations High Commissioner for Refugees (UNHCR). I found myself intensively engaged with various local and international emergency operations, starting from my home country Sudan to Kenya, Somalia, Armenia, Belarus, Bangladesh and finally in Bosnia/Herzegovina during the Kosovo conflict, providing solutions to the vast refugee-related needs.”

In 1981, due to such dedication, Vivianne was awarded with the prestigious Nobel Peace Prize Certificate and in 1995 the UNESCO Peace Prize Certificate. From her amazing life experiences and by a twist of fate, she has learned great awareness and compassion for the suffering and circumstances of others. “Amazingly, I became a refugee myself in Australia …and I found it very challenging as a new settler…to secure a job.

“I established the Melkite Welfare Association under the umbrella of the Melkite Catholic Church in Greenacre NSW, received different grants and developed various community projects serving the needs of those settlers.

“After I lost my beloved husband who struggled for three years with a heart condition, I moved to Queensland. In 2004 I mortgaged my home and purchased my first bulk billing practice, Caloundra Bulk Billing Surgery, and in 2010 I purchased Cooroy Family Practice.”

Why people choose us?

We provide all family health care, skin cancer checks and minor biopsy procedures, and prevention and treatment of chronic disease management.

My purpose is to develop sustainable, easy-to-access medical practices providing high quality, affordable health care to all Sunshine Coast residents and visitors. Many different health services are provided by dedicated and passionate clinical and non-clinical teams.

The Cooroy Family Practice has moved to 7 Myall Street (ph 54720064) and there are four experienced, caring and friendly male and female doctors: Dr. Yaser Hegazi, Dr. Nadee Wickramasuriya, Dr. Fatma Elnaggar and Dr. Robert McCrossin (paediatrician). We look forward to building together a happy and healthy community. Your support is sincerely appreciated.

• We bulk bill 100% - no gap fees to all Medicare Card holders and we strive to refer our patients to specialists who will do the same.

• We have an amazing team, who understand the mission and the purpose of our existence and willingly go the extra mile to serve and make our patients feel welcomed and looked after with great care.

• We do not discriminate – we provide access to every patient who visits us, regardless of their social, economic or cultural backgrounds. Every one is treated as an important guest and we provide the best.

• Easy access to a variety of quality health services under the one roof.

Vivianne also serves her community as a Cooroy Rotarian. She is very grateful for the support she receives from her community.

50 ISSUE 65

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WHAT’S YOUR WHY FEATURE

Tahhniaa Davai IAgeWell

Ph: 1300 858 300 M: 0407 748 773 Website: www.iagewell.com.au

Tahhniaa Davai is a consultant Gerontologist with 14 years’ experience working in the private, public and local government aged care service sector.

She is passionate about empowering and enabling people to age well with the belief that collaboration and the development of self-sustainable models of care services is the way of the future, IAgeWell is the mantra that resonates individual ownership to aging well and optimising an individual’s quality of life as they age. The company works with residential aged care providers, community care providers, retirement villages, allied health practitioners and government bodies to improve the quality and range of services delivered to older people in the community.

Sunnykids Ph: 07 5479 0394 Website: wwwsunnykids.org.au

At SunnyKids we believe every child should have the opportunity to reach their full potential. When kids are in difficulty we believe it’s the whole community’s problem; therefore the whole community has to get involved and be part of the solution.

It is really about helping people take responsibility for their own life, providing tools and resources to be the best that they can be. It’s not about giving people a handout – that is not what people really need, but from time to time all of us do need a hand.

Contact Sunnykids to find out more about how you can be part of the solution in helping families and kids shine.

Gemma Rice Ella Bache Coolum Beach

Ph: 07 5446 4046 Website: ellabachecoolum@bigpond.com

As highly qualified and professional therapists we love helping people get the best skin they can. Always conducting a skin diagnosis before recommending product to ensure the best solution for your skins health and condition. We take pride in all our services ensuring each client is made to feel like an individual. Not only is this our job, it is also a passion.

Being able to make people feel confident, relaxed and happy after each and every treatment always makes me feel good that I can offer that service to the community.

Haycroft Workplace Solutions Phone Denise Turnbull on 1300 766 380 Haycroft Workplace Solutions offers solutions to small and medium businesses to provide them with choice. We have experts on hand to provide our clients with a comprehensive support service. As a Professional Employment service we can assume the legal responsibility of our clients’ employees and provide payroll, superannuation, performance management, WH&S, Industrial Relations and other services as required. This allows our customers to concentrate on their core business whilst comfortable in the knowledge that their employees are completely covered by our services. Our aim is to keep employment simple for our clients.

WHY WE DO WHAT WE DO: Because we believe that businesses that get to focus on what they love and what they do best, will be more successful; will improve their profits and performance; will spend more in their local economy; and will reward the staff that work with them both financially and nonfinancially.

We believe that small and medium businesses in Australia are the backbone of our economy; that keeping good staff is important, and that both parties can find a legal, happy, middle-ground on wages and related costs that reflect that challenges or successes a business is facing.

Our Offer

If you call us now, and mention Business Matters, we will send you two Workplace Safety Posters for Safe Work Month, and give you a FREE consultation to assess your business health.

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Keeping Employment Simple

BUSINESS MATTERS 51

WHAT’S YOUR WHY FEATURE

Mortgage Choice

Warren O’Grady

Linda Ireland and the Mortgage Choice Team Ph: (07) 5476 9333 E: linda.ireland@mortgagechoice.com.au W: www.mortgagechoice.com.au/linda.ireland

The Learner Supervisor Ph: 0417 778 704

Who

Warren O’Grady is a qualified retired flying instructor.

Warren is happy to take your learner driver out on the roads to get their 100 hours up. Complete your learner logbooks in a jiffy. Warren CAN DO mornings, afternoons and even nights.

What we are

Starting from understanding our clients needs, selecting the best lender for them, to settlement of their loan and beyond, we work closely with our clients, and with our financial planning service as well as our mortgage broking service, we can offer our clients a full service approach to their finance.

Why

That’s simple, because you don’t want to tear your hair out. You don’t want to be terrified. Sometimes you just don’t have enough hours in each day to fit everything in. Sometimes teaching your learner driver to drive can create friction, fights, so Warren can help to keep family relations in tact. Because Warren has years of experience in teaching and years of experience in supervising. Give your learner driver the best chance of passing their driving licence. Because Warren is offering BM readers a buy one hour get one free deal. Because the price is just $20 an hour.

Antonio Puelma See Restaurant Ph: 07 5444 5044 W: www.seerestaurant.com.au

Antonio Puelma is See Restaurant’s passionate new owner-manager. This fortuitous change sees the collective family experience providing truly awesome customer service and beautiful food. Antonio’s son Angelo was already the Head Chef beforehand, and the other children have also come on board. Antonio shares creating a family business was definitely one of his purposeful whys. They serve Australian modern cuisine with a Chilean twist that is not too spicy, just the tastiest, best and freshest seafood and local produce. See is a unique over-water all-weather intimate dining place at The Wharf, Mooloolaba, with the most beautiful views of the Marina and spectacular sunsets. It is perfect for many occasions and the Puelma Family are looking forward to warmly welcoming you.

52 ISSUE 65

Our Why

The team at Mortgage Choice Buderim enjoy seeing our clients achieve their property dreams, whether it’s buying a first home, or working with an experienced investor.

It’s why we do what we do.

We’re passionate about property ourselves, so working with clients during their property purchase is what drives us.

Carlee Webber

3 9 5 7 r t s 4Is the ess8of the5 7

9

Ph: 07 5353 6319 M: 0427 745 944

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Queensland Bookkeeping Services

R bookkeeping MONSTE ve? eaMytinWHYg isyIoloveu toaliempower business owners

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that our clients can make well informed decisions Call today to recieve your FREE BOOKKEEPING that allows them toCHECK, grow and succeed in business.

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WHAT’S YOUR WHY FEATURE

Mooloolaba Jet Boats Ph: 0402 625 825 E: info@mooloolabajetboat.com W: www.mooloolabajetboat.com F: www.facebook.com/Mooloolabajetboat

WHY WE DO WHAT WE DO: Thrill seekers have a new option for their next venture right here in the heart of the Sunshine Coast at The Wharf Marina, Mooloolaba. Jerry and Paddy van Driel-Vis have just launched the next level of Jet Boating with the Mooloolaba Jet Boat thrilling and exhilarating passengers whilst conducting a wide repertoire of manoeuvres such as Duck-tails, figure 8’s, skidded turns and of course jet boat full spins, all on the face and top of massive waves!

If thrills aren’t for you, that’s okay because the Mooloolaba Jet Boat offers more than just a thrill-seeking ride. You can experience a unique opportunity that cannot be replicated anywhere else in the world which is travelling from one town centre to another for shopping, lunch, dinner or an event and is sure to make a cool arrival. Additional activities such as wedding venue arrivals, water taxi services (within the canals of Mooloolaba), dolphin sighting tours and even high speed whale watching trips are all on the agenda.

Our corporate visitors are also well served with the thrill ride activity as the short time frame and easy location make it an ideal break from the conference or meetings they are up here for!

Business Matters spoke to Jerry and Paddy van Driel-Vis about their why and they said, “We started this business because we believe the experience has a potential to further set the Sunshine Coast apart as a tourist destination. We want to really link the various key areas of the Sunshine Coast by water with this vessel. Our major centres Caloundra, Mooloolaba, Maroochydore and Noosa are all located on picturesque waterways and we should be taking more advantage of them and showcasing them to locals and tourists.”

Why people choose us?

When asked what brought Jerry and Paddy to launch this Jet Boat here on the Sunshine Coast they said, “We realised that the Coast has a history associated with Ocean Jet Boating, we really felt this needed to be returned to Mooloolaba. True Ocean Jet Boating started here in Mooloolaba back in 2008 when the first of three Australian built and designed jet boats by Oceantech in South Australia was launched here in Mooloolaba. After a couple of years it was moved to Melbourne where it still operates under the name of ‘St Kilda Spinner’.”

Of course to create this type of unique opportunity that attracts people to the Coast, the boat has to be innovative and stand out from the crowd. The major difference with the vessel that Mooloolaba Jet Boat provides is the fact that the passengers are in a safe, dry and comfortable enclosed glass cabin. Their vessel is designed around total passenger comfort and safety, high end racing seating with four point safety harnesses, a DNA 200W Marine sound system, fully carpeted and there is absolutely no concern about clothing or personal belongs getting wet. The Mooloolaba Jet Boat is one of only three true offshore jet boats in Australia and offers a more extreme experience than open boats the cruise the still water. These boats have been purpose built and specifically designed to handle offshore waters and action at speeds up to 40 knots. The sun roof and all doors are all glass for complete visibility of the surroundings to add an extra enjoyable and scenic element of the experience.

When we asked why the Mooloolaba Jet Boat stands out from other jet boats, Paddy and Jerry said, “The difference the enclosed vessel makes is that traditionally on an open deck vessel, passengers are continuously exposed to weather conditions and tend to not operate these vessels with more than a drizzle of rain. As well as this, the ocean conditions play a large role in whether or not they can operate as they can easily be swamped by a large wave but unlike these restrictions, an enclosed vessel does not have these limitations and has a much larger window of operation. Another positive of the enclosed vessel is that there is no need to wear a life jack (aka heavy, hot raincoats) meaning passengers can have a much more comfortable experience enjoying the air-conditioned glass cabin.”

Our Offer

Buy 12 seats Pay for 9 Mention Business Matters

To be taken in one sitting boat booking

Paddy and Jerry say, “We want to make sure it’s the best Ocean jet boat operation available anywhere and is seen as the benchmark and true origin of the activity. Much as the Shotover Jet boats in NZ are seen as the benchmark and origin of inland jet boating. The goal of the high speed, fun, thrilling but safe experience to locals and tourists that isn’t available anywhere else.”

BUSINESS MATTERS 53

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magic

moments with Dranko Magic

Hello again, I’ve have been out of action for the last two issues, but I can now say magic moments is back.

What is your Why? What’s so great about your job, business, sport, relationship, family or even the good old K9 that greets you everyday once you get home?

I worked for a paint manufacturing company for 17 years, being a young guy making great money was perfect for me. I was eventually put in charge of manufacturing and at one stage I had over 40 employees to look after.

As the years went on I started not really enjoying the job as much as I

originally did. The hours were pretty good and the money was great, but there was something missing.

When I stopped to ask myself what it was that I was passionate about, back in school, it got me thinking. I’d always loved photography and so I said to myself, this is it, this is my why. From that day onwards I knew I had to become a photographer.

For the next two years I studied at night and on weekends finishing my course at the top of my class. I started doing weddings on weekends and then came the day I said good bye to my old job and went out on my own.

I had to sell myself and my work every single day. The thing here was this was my WHY so everything I was doing didn’t feel like work to me because I loved it so much.

I moved away from photography for a bit when my father passed away, I found it difficult to cope with things, I knew I needed to find my WHY. Dogs, that’s right dog’s, I started a mobile dog wash and grooming service. It became very successful,

3 4Is t5he7str9ess8of the5 7

9

R bookkeeping MONSTE eating you alive?

I believe because I loved what I did so much people could see this and my love of animals, I even used to take photographs of their dogs.

These days my Why is Business Matters Magazine. To run a business with the one I love more than anything in this world (besides Beer) is my why. Meeting so many different people hearing their stories and making difference here on the Sunshine Coast - this my Why. So think about what is your why, find that special thing in your working life that makes it your Why. We spend so much of our time working so why not do something that makes you feel great. If you can find this you will never work another day in your life.

Until next time, don’t sweat the small stuff.

Don’t worry, be happy.

Dranko Magic is the other half of Business Matters Magazine. He is our Operations Manager; this role includes professional photography, looking after all the invoicing, accounts, debt collection and also the delivery of the magazine.

9

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 Registered BAS Agent  Member of ICB  Specialising in MYOB, XERO and Quickbooks Online  Pure Bookkeeping Licensee Call today to recieve your FREE BOOKKEEPING HEALTH CHECK, valued at $99

Carlee Webber 0427 745 944 www.queenslandbookkeepingservices.com.au We are bookkeepers that work alongside your accountant in achieving the best outcome BUSINESS MATTERS 55

feature

Have you swallowed In the movie The Matrix Keanu Reeves is offered a choice of one of two pills:

Is there a better way? I would like to introduce

The blue pill – everything goes back to normal and he goes back to battling through his daily challenges. Or

1. Let’s start with your expectations.

The red pill – the veil is lifted and he understands and appreciates what is really going on in his life.

For many of us, our expectations of life come from our

you to a possible alternative: Where do they come from? values and are part of our early childhood experience;

Does this sound like you?

Are you chasing success and fulfillment without really understanding why, apart from a feeling that it’s expected of you?

we adopt our parents’ values and expectations. That’s understandable and logical. Until we start questioning where our parents got their values from. And the answer is again their parents, and so on and so on.

Put differently, is it possible that your plans, wishes and hopes are based on past experiences that have nothing whatsoever to do with today’s complex life? And that contributes to your frustration; chasing goals that are not truly yours, but goals that you’ve adopted because

And should you by hook or by crook finally achieve what others consider success, you’re left empty with a ‘is that all there is?’ feeling. Maybe you did swallow the blue pill.

that was the only choice you were given. You’re now beginning to feel the benefits of swallowing the red pill, and you know you can take control of your life.

Bartercard: helping businesses grow on the Sunshine Coast for over 22 years Thanks Bartercard for the last four years.

I have bought so many fantastic things on Bartercard including tickets to motivational speakers, holidays, computers, even a pedigree kitten.

I pay rent on Bartercard and just recently purchased a property paying the deposit on Bartercard.

The more we investigate the opportunities in Bartercard the more doors open, especially within the hospitality sector.

Taking the time to better understand the Bartercard system has shown us how to access revenue previously lost in room nights that would otherwise have expired valueless.

I can honestly say it has been great for my business. Thanks again for your service and always smiling demeanour.

Bartercard for us simply means more business.

Vickie Magic Editor, Business Matters Magazine

Bill Darby Director, Rumba Beach Resort

56 ISSUE 65

To discuss how Bartercard can help your business, contact our friendly team

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feature

the blue or red pill?

2. The choice for you, designed by you.

Allocate around 30 minutes and ensure you won’t be disturbed.

Now think about the times in your life when you were really proud of yourself and of what you were doing. That’s what you are meant to do. That’s why you are here and what will ultimately give you the most success and happiness in your life – your true why.

Remember, at the end of the day it’s not about killing yourself to acquire symbols with money you do not have, to impress people you really do not like anyway. Money does not guarantee happiness. So take control of your life and make sure you give your best to those most important.

Peter Gjersoe petergjersoe@me.com http://about.me/petergjersoe

Ahoy! Have you tried the Yacht Club @ Mooloolaba’s new menu yet?

ORDER A MAIN MEAL FROM OUR NEW MENU AND YOU WILL RECEIVE ONE FREE KIDS MEAL • Looking for a safe, family friendly venue with the best free live entertainment on the Sunshine Coast? That’s us.

• Courtesy bus pickups on Friday through to Sunday.

• Beautiful food & cocktails, with a focus on fresh, local ingredients.

• Thursday night is Family Night @ The Yacht Club • Great kid’s room. (Where the pokies used to be!)

Two air conditioned function rooms, both with magnificent marina views 33-45 PARKYN PARADE, MOOLOOLABA QLD 4557 | PHONE: 5370 1700 | EMAIL: MANDY@THEYACHTCLUB.COM.AU WWW.THEYACHTCLUB.COM.AU | WWW.FACEBOOK.COM/THEYACHTCLUBMOOLOOLABA BUSINESS MATTERS 57

scene @ The Yacht Club, Mooloolaba New Issue Launch Thanks to the Yacht Club for the great space, great food and fantastic service at our Issue 64 launch.

Monique Parker (Marketing Velocity), Jane Cluff (Felicity Jane)

Jodie Berndt, Shari Krome (Tonic Mobile Apps)

Alana Peake, Madalene Hall (EMS Creative), Kimberley Lynch (CCIQ)

Raylee Kroll and Frank Green (Business Fundamentals)

Susan Ewington, Louise Terry (Tourism Noosa)

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Architecturally designed and eco-friendly surroundings located on the breathtaking Noosa North Shore.

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90 Beach Road, Noosa North Shore T: 1300 882 093 E: info@beachroadholidayhomes.com.au W: beachroadholidayhomes.com.au

scene @ The Sunshine Coast Business Women’s Network Gala Awards night at the Events Centre Caloundra.

Our winners left to right: Emma-Louise Gibbons, Brooke Bennett, Maria Woods, Melinda Bingley, and Debbie Battaglini-Clarke

Brenda & Werner Jamnik

Maggie & Bill Shalhoub of Live It Travel

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number

business with Ted Fitzgerald Sunshine Coast’s Numbers Expert

Quality rather than quantity? However

manage and reward people. They help

you define it, the success will reflect a

you pay attention to the right things at

passion, an ambition. And sustainable

the right time. And in todays globalised

success cannot be ‘accidental’.

and digitised world always buy the

Unstructured growth is laced with

best technology. Use it to collect data

tension, drama and is ultimately

that helps you monitor progress and

unsustainable. Realistically, passion

identify risks early. Old technology

needs interpreting, communicating and

is a distraction with hidden costs.

converting into organised action plans

Outsource what is not core to the business. Just focus on being good at what you do, and work with someone who is good at what they do!

for success. Goals need to be set to deliver the dream. Remember structure follows strategy. Break the strategy into

IDEAS FOR SUCCESS ARE EASY!

bite sized realistic chunks and select the

It’s the implementation that’s hard!

them monthly against goals! Make sure

Recent Australian Bureau of Statistics figures showed an average of 44 small

five things that have the greatest impact on the business. Monitor and measure staff understand and share the dream, have a clear understanding of their role and make it worth their while.

businesses closed their doors each day

Success always brings change. Most

in 2012. Dreams of success shattered.

changes can be anticipated and

And ‘success’ can mean different things

planned for, using purpose designed

to different people. Growth by volume?

systems, including the way you recruit,

V.I.S.A. boasts a 99% success rate for our clients’ visa applications

WHY STUDY IN AUSTRALIA?

Find out at our FREE INFORMATION PRESENTATION for overseas visitors When: Wednesday 15 October, 4pm Where: TAFE Queensland East Coast Mooloolaba Lecture Theatre, 34 Lady Musgrave Drive, Mountain Creek Visa & Immigration Solutions Australia in conjunction with TAFE Queensland East Coast would like to invite you to come along to our information presentation next month.

The presentation provides information on how an Australian qualification gained while studying at TAFE, will not only provide you with a highly accredited qualification but may also offer an opportunity to gain ongoing status to remain in Australia after completion of your studies.

We will also explore how you can undertake a prerequisite course at TAFE, which is recognised by our university partner; and can potentially save you thousands of dollars in tuition fees and shorten your study time at university.

We will assist you with choosing study options and provide advice on what visa options will be available to you on completion of your studies. Whether you wish to stay for a short time or to relocate permanently we can provide concise, accurate and current migration pathway options for you.

A personal assessment will be offered to attendees at a discounted rate.

Bookings are essential so CONTACT US NOW to secure your place.

Talk to us about all Australian Migration visas including:

Professional advice explained in terms you will understand.

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VL G D Do you want to get noticed?

Come out from behind the keyboard and let us share you with the world.

The Vlog Pod is the Sunshine Coast’s professional video blogging studio space and service.

Join us now and take advantage of the $99 introductory offer* for the first clip of your strategy.

We will film, produce and publish your video blog in our stress free, purpose built studio.

Scan the QR Code for an intro to the studio space and call or email info@vlogpod.com.au 07 5450 2715

*The $99 introductory offer applies to your first video of an ongoing strategy and is available for a limited time only

numberbusiness

When chasing success it’s easy to get

Look for customer feedback at every

trapped in the day to day demands

opportunity – do something with it…

of small businesses. It can foster a

and let the customer know what you did.

tendency to look inwards rather than outwards. Your success (indeed survival) will rest on how well you understand your market, the impact of your products and services and the benefits you deliver to customers.

Foster innovation to recognise and adapt to changing market needs.

Understand the power of connection - Use technology and social media to measure the number of times you connect with customers and potential customers.

Sustainable business success is driven by cash flow. You need to know how much cash you need and when you will need it. Organise to have key financial data always at your fingertips. It ensures your decisions are realistic. Forecast your balance sheet, as well as cash flow and profit. It will help maintain a good

Ted’s 5 strategies for business success......

• Only go into a business you really enjoy.

• Bite off more than you can chew, then chew like hell.

relationship with your bank manager Finally, although I have offered

• Always hire people smarter than yourself.

these 5 success strategies before, I believe they can play a key role in avoiding being one of many small

• Hiring the ‘right skills’ is good, but hiring the ‘right attitude’ is better.

businesses that fail each year.

• Passion is good, but test dreams with realistic market research.

“IS YOUR BUSINESS VISIBLE ON LINE?” Attract new clients to your business Encourage existing clients to spend more with you Reduce the impact of your competitors E FRE R E OFF

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10% OFF*Tuesday LUNCH SPECIAL table booked to Thursday only from Stonegrill main menu

OPEN FOR LUNCH AND DINNER GREAT TAKEAWAY MENU AVAILABLE TOO!

For lunch we now offer the Stonegrill menu plus a great takeaway menu now available!

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BUSINESS MATTERS 61

powering

business potential with Kimberley Lynch

WHY WE’RE SO PASSIONATE ABOUT HELPING SMALL BUSINESS SUCCEED The Chamber of Commerce and Industry Queensland (CCIQ) is very proud of our local small businesses who deliver a diverse range of goods and services across the Sunshine Coast and beyond. They are the engine room of the Queensland economy.

Small businesses provide enormous opportunity in creating healthy, vibrant and sustainable local communities that form a vital component of the national economy, too. They have a culture of enterprise where creativity, initiative and learning through action are everyday life. Their products and services are world class, delivering very high satisfaction for the customer.

This state has a small business population of more than 400,000 businesses employing more than one million Queenslanders. Many small businesses are family-owned and run and often operate

1978

with a small number of staff. There is an enormous amount of expertise and specialist knowledge that thrives in this sector, the value of which is often underestimated. Their work – every day of the week, every week of the year – makes us at CCIQ want to do every bit we can to help them succeed.

CCIQ has been helping businesses for over 150 years. CCIQ’s why is to see the SMEs (which make up 96 per cent of the state economy) grow so that the Queensland economy grows.

CCIQ wants the Sunshine Coast and Queensland to be the best place for companies to operate their business.

As for me personally, I’m passionate about helping businesses on the Sunshine Coast. I’ve worked for large corporations, small companies and run my own business, so I understand the needs of businesses and the demands on their time dealing with staff issues and also trying to be knowledgeable about all aspects of business.

If I can help companies on the coast grow, then I’m doing my job. I also have a background in international business and an MBA in International Business, and am keen to see more Sunshine Coast companies get involved in exporting their goods and services overseas. There are so many great companies on the coast with some unique products and services that other countries would benefit from.

What’s my why? Getting stuck in and helping those businesses succeed. That’s why!

1990

2000

CCIQ Upcoming Events: October 7 Oct - Investing Overseas; Is the Grass Always Greener? Presented by Wilson HTM Investment Group. Cost: FREE 8 Oct - Business Legal Health Check Presented by Ferguson Cannon Lawyers Cost: FREE 9 Oct - Marketing via Business events Presented by SSS Events. Cost: FREE 10 Oct - Business Legal Health CheckDon’t lose your head in the Clouds Presented by Samson Communications. Cost: FREE 13 Oct - Webinar 1: Efficient Lighting Presented by CCIQ ecoBiz. Cost: FREE 14 Oct - Update on the Implications of G20 Summit for Brisbane Businesses Presented

by Queensland Police Service. Cost: FREE 16 Oct - CCIQ Employer Breakfast Series (Sunshine Coast) Reef Room, The Events Centre Caloundra. Cost: $35 20 Oct - Webinar 2: Efficient HVAC for SMEs Presented by CCIQ ecoBiz. Cost: FREE 27 Oct - Debt Collection – Are you breaching the privacy act? Presented by Austral Mercantile Collections. Cost: FREE 28 Oct - What’s in a Brand? Meeting Room 4, Events Centre Maroochy RSL. Cost: $35 Kimberley Lynch is the Regional Manager for the Sunshine Coast & Wide Bay Area for CCIQ. CCIQ is the peak industry body for businesses in QLD. We exist to provide a powerful voice for small business and to power our member’s potential through providing access to essential tools, services, information and advice. www.cciq.com.au; klynch@cciq.com.au Not a member? Join now.

2008

2014

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62 ISSUE 65

BUSINESS MATTERS 63

localsuccess

Why Storm Long is leaving DI HENSHALL INTERIOR DESIGN Sunshine Coast

...and joining Di Henshall Interior Design Brisbane.

Di Henshall Interior Design is thrilled to announce that Storm Long, a key member of our design team, has relocated to Brisbane to be closer to our metropolitan Brisbane and Gold Coast clients.

The company is presently working on residential projects in Highgate Hill, Bardon and Hamilton, and recently completely furnished apartments in New Farm and St Lucia.

“We also work throughout Australia – in Victoria, New South Wales, and Adelaide and have worked as far afield as Fiji, Western Australia, the UK and New Zealand.”

This move follows Di Henshall Interior Design’s launch of our office in Teneriffe just over two years ago.

Storm has been a part of the Di Henshall design team in Noosa for over two and a half years, and has gained invaluable experience in both residential and commercial design, working on over seventy design projects.

“We are all very excited about reinforcing our presence in Brisbane and feel that this is definitely the right move for us,” said Di.

Di Henshall Interior Design has an enviable reputation for top-class interior design in private homes, hotels, offices, and apartments and has won numerous awards from the Master Builders Association and the HIA for their innovative kitchen and bathroom designs.

“We are used to working with clients from all over the world and we are also used to tight time frames – something we’re very good at!” As a registered builder, Di believes time management and scheduling is vital when carrying out tradework to minimize any disruption to clients, for both residential and commercial projects.

We will still keep our head office in Noosa although there is a growing demand for us to have a permanent designer in Brisbane. I will continue to visit Brisbane at least once a week.”

For further information, contact: charlene@dihenshall.com.au 07 5449 0788 storm@dihenshall.com.au 0429 164 664

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64 ISSUE 65

ADVERTISERS WHO MATTER TO US!

BUSINESS

CONTACT

This list of our advertisers can help save you some valuable time when looking for one of these industry specialists.

WHAT THEY DO

WEBSITE

4CP Promotional Products

5442 3341

Promotional Products

www.4cp.com.au

Affordable Removals

5491 1078

Removals

www.nodamageremovals.com

Assist First Aid

5444 4171

First Aid Services, Training, Kits and Supplies

www.assistfirstaid.com.au

Audi Centre Sunshine Coast

5493 8000

Prestige Cars

www.audicentresunshinecoast.com.au

Ausbizlinks

5447 1283

Online Reputation Management

www.ausbizlinks.com.au

Austin Parry

0419 701 608

Business & Executive Coach

www.austinparry.com

Bartercard

5493 6162

Extra Bankable Cash

www.bartercard.com.au

BBC Digital

1300 249 992

Photocopiers

www.bbcdigital.com.au

Beach Road Holiday Homes

1300 882 093

Holiday Accomodation

www.beachroadholidayhomes.com.au

BEC Sunshine Coast

1300 133 058

Business Enterprise Centre

www.businessenterprisecentresunshinecoast.org.au

Belle Property

5456 0219

Real Estate Agents

www.belleproperty.com/buderim

Byte Computers

5479 5893

IT Support and Repairs

www.bytecomputers.com.au

Business Fundamentals

0414 482 626

Bookkeeping Services

www.certbooks.com.au

Caloundra Bulk Billing Surgery

5438 1488

100% bulk billing medical centre

www.calbbs.com.au

Captured by Bec

0410 568 829

Photographer

ww.facebook.com/capturedbybec

CCIQ

1300 731 988

Chamber of Commerce & Industry Queensland

www.cciq.com.au

CNC Promotional Products

0412 711 519

For All Your Promotional Needs

www.cncpromo.com.au

Conservation Volunteers

0404 828 921

National Wildlife Conservation Programs

www.conservationvolunteers.com.au

Dying To Understand

0427 413 818

Understand how to Live in the Face of Death

www.dyingtounderstand.com

Element on Coolum Beach

5455 1777

Luxury Holiday Apartments

www.elementoncoolumbeach.com.au

Ella Bache Coolum

5446 4046

Skin Care and Beauty Products

www.coolum.ellabache.com.au

Expandasign Australia

1300 720 058

Banners, Flags & Marquees

www.expandasign.com

Express Print and Mail

5479 1659

Commercial Printing & Mailing

www.expressprintandmail.com.au

Ezy VA

1300 785 245

Outsourcing Service

www.ezyva.com

Family Friendly Carpet Cleaning

1300 879 175

Carpet & Other Cleaning Services

www.familyfriendlycarpetcleaning.com.au

Felicity Jane

0427 046 918

Customer Webites and Search Engine Optimisations

www.felicityjane.com.au

Glu Consulting

5438 0949

Consulting

www.gluconsulting.com.au

Griffith Parry Law

5391 1400

Law Firm Specialising in Business,

www.gplaw.com.au

Harlequin Blinds and Security

5476 9888

Blind Suppliers

www.harlequinblindsandsecurity.com.au

Haycroft Workplace Solutions

1300 766 380

Workplace Solutions

www.haycroft.com.au

Home & Away Catering

5492 8536

Catering Services

www.homeandawaycatering.com.au

HRM Contracting & Consulting

1300 962 258

Human Resource Management & Recruitment

www.hrmcc.com.au

IAGEWELL

1300 858 300

Optimizing an individuals quality of life as they age.

www.iagewell.com.au

Immanuel Lutheran College

5477 3441

P-12 Co-Educational School

www.immanuel.qld.edu.au

Inhale.com.au

1800 230 042

Great Websites

www.inhale.net.au/digital-marketing-sunshine-coast

Innovate Media

5450 2715

Video Production Solutions

www.vlogpod.com.au

Insolvency Administration Services

5343 1104

Administration Process for Debt Agreements

www.insolvencyadminservices.com.au

Institute of Professional Learning

5459 4590

Career Professional Development for Educators

www.ipl.eq.edu.au

Intuition Plus

0417 643 435

Spiritual Healing

www,intuitionplus.com.au

IRT

1800 024 915

Senior Lifestyle & Care Providers

www.irt.org.au

Joyful Growth

0499 982 569

Occupational Therepist

www.joyfulgrowth.com.au

Kilcoy Farm Stay

5497 2488

Farm Stay and Country Retreat

www.kilcoyfarmstay.com

Living Valley Springs

1800 644 733

Health Retreat

www.lvs.com.au

Mindset for Success

1300 78 50 78

Mindset Coach

www.mindsetforsuccess.com.au

Mooloolaba Jet Boat

0402 625 825

Next Level Jet Boat Experiences

www.mooloolabajetboat.com

Mortgage Choice

5476 9333

Local Home Loan Expert

www.mortgagechoice.com.au/linda.ireland

Northstar Motor Group

1300 894 655

Cars That You Want, Service That You Deserve

www.nsmg.com.au

03Office

13000 14000

Bookable Boardrooms

www.03office.com.au

Ocean Orthodontics

5493 3200

Orthodontic Specialist

www.oceanorthodontics.com.au

Partnersinsync

0421 204 578

Partnership Specialist

www.partnersinsync.com

Phperfect

1300 112 220

Chemical & Toxin Free Water

www.phperfect.com.au

Pickering Accounting (Bookkeeper)

0401 717 630

Bookkeeping

www.pickeringaccountingservices.myob.net

Pomo

5441 6605/1300 762 865 Creative Agency

www.pomo.com.au

Productive and Thriving

0437 372 382

Organisational Coaching to Develop

www.productiveandthriving.com

Prime Radio Group

5475 1911

Radio Station

www.hot91.com.au

Pro Computers

5441 1522

Computer Specialists

www.procomputers.com.au

Queensland Bookkeeping Services

0427 745 944

Bookkeeping

www.queenslandbookkeepingservices.com.au

Queensland Trade Print

5493 7900

Superior Trade Printing Services

www.qldtradeprint.com.au

Real View Image

0497 009 909

360 Degree Interactive Tour of Your Business

www.realviewimage.com.au

Rejuvenate Marketing Robyns Bookkeeping Safe Asbestos

0410 584 537 0418 118 371 1300 425 433

New/Rejuvenated Websites & Services Bookkeeping Solutoins Safe Absestos Removal

www.rejuvenatemarketing.com.au robyn@robynsbookkeeping.com.au www.safeasbestosmanagement.com

Savvy Business Sales

5444 3300

Business Sales

www.savvybusiness.com.au

See Restaurant & Bar

5444 5044

Absolute Waterfront Dining

www.seerestaurant.com.au

Shape Up Nutrition

0416 235 469

Personal Wellness Coaches

shape_nutrition@hotmail.com

Stones on the Coast

5478 4899

Stonegrill Restaurant

www.stonesonthecoast.com

SunnyKids

5479 0394

Helping Families & Kids Shine

www.sunnykids.org.au

Sunshine Coast Coffee Roastery

1300 729 343

Corporate Coffee Solutions

www.corporatecoffee.com.au

Sunshine Coast Grammar School

5445 4444

Independent Co-educational School

www.scgs.qld.edu.au

TAFE Queensland

1300 656 188

Education & Training

www.tafeeastcoast.edu.au

Talking Turkey

0429 535 734

Private Chef & Cooking Classes

www.talkingturkey.com.au

Target Training Terri Cooper The Yacht Club

5452 7722 0412 556 412 5370 1700

Fully Funded Training Courses Networking Events Premier Club for Yachties, Boaties,

www.facebook.com/targettrainingsunshinecoastwidebay www.terricooper.com.au www.theyachtclub.com.au

Think Money

5430 4777

Property Investment & Wealth Creation

www.thinkmoney.com.au

Think Business Development

5430 4777

Business Development Tools & Strategies

www.thinkbusinessdevelopment.com.au

Timberart

5477 1460

Australian Made and Designed Furniture

www.timberartfurniture.com.au

Tonic Mobile Apps

5471 7811

Cost Effective Mobile Business Apps

www.tonicmobileapps.com.au

Visa and Immigration Solutions Australia

0407 930929

Visa & Immigration Solutions Australia

www.visa.net.au

Wealthmed

1300 887 137

Intergrated Financial Planning

www.wealthmed.com.au

Web-sta Affordable Web Design

0415 142 178

Affordable Web Design

www.web-sta.com.au

Warren O'Grady

5309 6755

Affordable Learner Driver Training

gradz1@optusnet.com.au

Your Virtual Personal Assistant

0438 196 858

Your Virtual Personal Assistant

www.yvpa.com.au

BUSINESS MATTERS 65

Glu Consulting “Tailor made recruitment solutions for your business”

Are you working long hours even though you have staff?

Enhance the connections with your staff for a productive and thriving business.

Call now to get the work/life balance you need.

Call Cassandra now for a free confidential discussion

0437 372 382

• Specialist technical recruiter within the Construction, Design and Engineering sectors • Professional Head hunter • White collar roles through to executive levels • Permanent and fixed term contracts • Sunshine Coast based connecting local professionals to local businesses

Mentoring

SECURITY BLINDS CURTAINS AWNINGS SHUTTERS MANUFACTURED LOCALLY

www.harlequinblindsandsecurity.com.au

TEL: 0416 362 781 E: helen@gluconsulting.com.au

Why not plan a weekend away with the girls. Great views, great location, great surroundings. Short walk to everything you could need.

Digital Marketing Education & Training

• • • • • •

Shed 5/46 Enterprise Street, Kunda Park Qld 4555 Ph 5476 9888

lisa harrison Corporate & Consulting

Harlequin Blinds have the answer.

Helen Talbot - Director

Glu Consulting

www.productiveandthriving.com

Need heating up or cooling down?

Sunshine Coast Breakfast

Terri Cooper Networking - Friday October 3 Terri Cooper Networking Events Discover to Sunshine Coastthe haveSecrets a new morning and a new venue!

Speaking and Presenting Now at Alex Surf Club, With Mastery the first Friday of each month.

Tickets $44 - 0412 556 412 Contact Lisa 5441 6605 lisa@pomo.com.au

Getyour your FREE FREE copy copy of Get of The Top Ten Networking The Top Ten Networking Tips Tips or at join the mailing list www.terricooper.com.au www.terricooper.com.au

Ph: 1300 139 744 www.elementoncoolumbeach.com.au

Instead of your golf day sponsorship this year, why not take the team on a local conservation volunteer team building day. Ask us for pricing details.

Who are we?



Each year over 12,500 volunteers work in teams to: Plant more than 1 million trees • Collect over 1,000 tons of native seed • Build and restore walking tracks and boardwalks • Install conservation fencing • Complete 500 wildlife surveys • Deliver in the order of a million hours of conservation volunteering

Ask about our corporate membership

Conservation Volunteers is a national, not-for-profit organisation with 21 offices throughout Australia.

Just $75/year.

Support your local conservation volunteers. Just $50 a month to have your logo here!

HAYCROFT

M A T T E R S

WORKPLACE SOLUTIONS

Keeping Employment Simple

www.conservationvolunteers.com.au

M A G A Z I N E

Unique Solutions for Your Business  Cloud based solutions: including Saasu, Xero and Myob  Accurate  Professional  Friendly  Mobile  20 Years experience  Conversions  System Set up  Registered BAS Agent  Member of The Institute of Certified Bookkeepers A great bookkeeping system can improve your business!

Robyn's Bookkeeping Solutions

Cheap!

Need help?

Cheap!

A Frame Signs Going Cheap!

> To better manage anxiety or depression? > To manage at home, get back into activities or return to work? > To learn strategies to relax and manage stress?

For yourself, or someone that you love.

Wayne or Lesli Knetter: 5442 3341

I’m more about doing than talking...…

Belinda Bull > Occupational Therapist with 25 years experience in mental health

Robyn Etheridge 0418 118 371

robyn@robynsbookkeeping.com.au

wayne@4cp.com.au

0499 982 569 www.joyfulgrowth.com.au

You will

• Have Fun! • Be Inspired!

• Make New Friends! • Enjoy an amazing recovery smoothie! • Get Results!!

Guaranteed!

Or we’ll give you your money back (hee hee)!

EVERY SATURDAY

Just ask Megyn Carpenter, Ph: 07 5641 4781

 Marketing Strategies  Web Design and Website Rejuvenation  Social Media Management  Search Engine Optimisation  Graphic Design and Print  All-inclusive Online Marketing Packages

Shape Up Nutrition, Independent Herbalife Distributors, Personal Wellness Coaches

“We inspire & support small businesses to grow”

Meagan: 0416 235 469 Michael: 0405 049 695

Optimize your Business Mindset

BUSINESS AND EXECUTIVE COACH Grow your business efficiently

IF YOU: • Procrastinate • Get stressed • Worry too much • Get anxious • Feel overwhelmed OR • Never have enough time THEN you could benefit from MINDSET FOR SUCCESS’S FREE ‘SEVEN STEPS TO AVOIDING PROCRASTINATION’ PLUS BONUS ‘SEVEN STEPS TO HAPPINESS’

Create an enjoyable workplace

Leadership and Team Development

Phone Austin 0419 701 608 Email austin@austinparry.com

STOP TEARING YOUR HAIR OUT DO YOURSELF A FAVOUR •

Save Time • Alleviate Terror • Improve Family relations

Let Warren get your Learner Driver their 100 supervised hours completed without a single moment of stress. Just $20/hour.

(Warren is a retired flying instructor with years of experience in helping learner drivers).

DAY OR NIGHT HOURS LEARNER DRIVER SUPERVISOR

Reduce work stress

SME Specialist

Visit www.rejuvenatemarketing.com.au

Free Fit Club!!

Download your free Seven Steps ebook here www.mindsetforsuccess.com.au/inspiring-people-shine/ Email Mandy Napier at mandy@mindsetforsuccess.com.au for more information

WWW.MINDSETFORSUCCESS.COM.AU OR scan here to download

PH WARREN on 5309 6755 or 0417 778 704 BM Introductory offer – Buy one hour get one free

Unleash the sports car within

The Audi RS Q3 – Now with a complimentary RS performance package* With a potent 2.5 litre TFSI engine producing 228 kW of power and 420 Nm of torque, the Audi RS Q3 accelerates from 0-100km/h in just 5.2 seconds. Its immense stopping force is derived from the high performance RS braking system comprising of 8 piston fixed brake calipers at the front, accommodating 365mm ventilated and cross drilled wave discs in composite design. Impressive figures are matched by impressive equipment, with a complimentary RS performance package including a powerful BOSE surround sound system, carbon fibre inlays and luxuriously defined sport seats in fine Nappa leather with diamond patterned stitching. While outside, a choice of lightweight 20-inch alloy wheels with sporty red brake calipers are a clear indication of the sports car within this SUV.

Visit Audi Centre Sunshine Coast for a test drive.

692 Nicklin Way, Currimundi | Tel. (07) 5493 8000 | audicentresunshinecoast.com.au *Complimentary RS Performance package available on RS Q3 new stock vehicles ordered and delivered from 01/08/14 and 31/11/14. While stock lasts. Not available to fleet, gov’t or rental buyers, or with other offers.