Business Matters Magazine Issue 60

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ISSUE

60

M A T T E R S

M A G A Z I N E Publication date 7 April Next issue 12 May

PLAN ONLINE MARKETING – SEE OUR CENTRE SEEYOUR INSIDE FOR OUR FESTIVE FEATURE – FIND OUT PAGE LIFT OUT

BY REJUVENATE MARKETING MORE ABOUT SOME GREAT LOCAL BUSINESSES YOUR SUNSHINE COAST BUSINESS MAGAZINE

See our Online Success Strategies Feature on page 44 and 45 for some great online ideas.

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C U I S I N E

editor’s note

EDITOR’S NOTE with Vickie Magic Welcome to our 60th issue of Business Matters Magazine. That is pretty exciting. We are so thrilled to be putting out issue number 60. Winning Small Business of the Year last year has made us realise something pretty major, and that is that the Sunshine Coast absolutely loves Business Matters Magazine. We just want to thank you for the feedback that we constantly get from you. Our ‘we don’t write anything negative’ policy, it seems, is exactly what you were looking for in your local Business support Magazine.

SCAN HERE TO WATCH VIDEO OF VICKIE

The Internet makes money for you when you build something that is real and when it matters to people!

Darren Rowse

CMYK = 96, 71, 8, 1 RGB = 10, 88, 157

CMYK = 0, 63, 95, 0 RBG = 244, 124, 41

Not suitable for reproduction with Pantone Colours.

For use on uncoated stock only to preserve correct colouring

Business Matters Magazine supports local charity The Encouragement Foundation. We would like to raise money for a perpetual book bursary for local, sometimes struggling, university students who need some assistance.

Thank you for saying that: You love the magazine. That you have built your business success through reading the magazine. That you are constantly motivated to take your business to the next level. That you love the tips and advice your read in the pages of the magazine. That you are inspired by reading fantastic success stories on local businesses. That you love our different themes helping you in different areas of your business. That you love the matters pages and advice given by experts in different fields. That you love our qr codes taking you to videos to help the magazine be interactive. That you love the fact that you can pick up and put down and pick up throughout the five week period. That you love the long shelf life of the magazine and the fact that it doesn’t even have to be the latest copy. That you love the fact as an advertiser you can get recognition on the Sunshine Coast for what you do. That you love our covers. That you love our quality. That you love that we constantly ask you what you want, what you need, what you want to read about. That you love that we want to make a difference to business here on the Coast. That you love Business Matters Magazine.

We thank you! Our absolute passion is to really make a difference here on the Coast, through education, through motivation and through connection.

We mean that. We are collecting your feedback so if you would like to tell us personally what you think, please email me vmagic@bmmag.com.au, (good or bad), we just want to know what you like, what we could improve on, and what you personally would like to also see in the magazine. Is there a hidden treasure business that you know about that you think we should write about? Have your say, have a voice in what your local Business Magazine.

We look forward to hearing from you.

Not magic, just common business sense.

If you would like to donate please email vmagic@bmmag.com.au. Help us help our future business owners right here on the Sunshine Coast.

Wayne Knetter

Rod Russell

4cp Promotional Products

Savvy Business Brokers We have been advertising in Business Matters for over three years now and found Vickie and her team exceptional to deal with. Not only do we get the benefits of their marketing, including their excellent distribution on the Coast, we also get the benefits of advertising and the connections and the people that we meet within the family... Watch the video to hear the rest of this testimonial.

I advertise in the Business Matters Magazine because Vickie the editor looks after me.

Several years ago she came to me as a small one matter operator and she said... Watch the video to hear the rest of this testimonial.

Scan here to watch video testimonial.

Scan here to watch video testimonial.

BUSINESS MATTERS 3

feature

ur Websi o Y d n o y te Be

TOP10 optimise your business ways to use online tools to

by Steve Goodman Looking at the calendar, it’s hard to believe we are almost 15 years into the 21st Century. So, there is no point in discussing ‘why you need a website’. If you do not already have one, then you are likely not in business, or have one of the rare businesses that would not benefit at all from an online presence, although I must admit, at this point I am hard pressed to think of one!

So, if having a website is a given nowadays, it is time to start thinking beyond your website, and look at how to use the entire infrastructure of the internet and the various online tools it provides, to support and improve your business.

1

Google

Google is the gorilla in the room of online tools. It’s hard to pin Google down as just one tool; there are so many Google apps that can be used to help your business. Start with Google Analytics, Google’s easy-touse statistics tool. It gives detailed demographics including where your site has been viewed worldwide and which traffic drivers are working better than others. Statistics are broken down by day, week or month, all with

6 ISSUE 60

easy-to-read charts that even the least tech savvy user can benefit from.

Then there are Google Ads, Google Drive, Google Calendar, Google+, Google Moderator, and many more.

2Amazon

Amazon is the other big name in

online tools. Amazon has done all the work for you if you want to become on online ‘e-tailer’, or if you want to expand your online sales channel beyond your own ecommerce website.

Take advantage of Amazon Webstore, Amazon Payments, Amazon Product Ads, and Fulfilment by Amazon, to help make your business bigger and better with very little effort on your part.

4Online payment services

Offering multiple payment methods is a sure-fire way to improve business, and many online payments services are available that can help even the smallest businesses take advantage of merchant services such as accepting credit cards, cheques, and international drafts, without the associated cost of banks providing these services. PayPal is probably the best known, but there is also WooCommerce, ACH Payments, and several others. Mobile card readers that attach to smartphones, such as Square, which allow you to take credit card payments anywhere, are gaining in popularity, especially if you sell outside your brick and mortar store such as at street fairs, festivals etc.

your 3Cloud computing and SaaS 5Streamline social media You’ve no doubt heard of ‘the cloud’

and if you have not yet migrated to it,

it’s past time you should. Small business owners are realising the extraordinary advantages of using it for essential processes, such as storing data and maintaining the necessary hardware to do so, remotely. Software-as-a-Service (SaaS) and Infrastructure-as-a-Service (IaaS) solutions are a key way to reduce costs, improve efficiency and help to take your business to the next level.

You’ve realised the importance of social media, but keeping up with all the posts between Twitter, Facebook, LinkedIn and Google+ accounts can be ridiculously time consuming. Wouldn’t it be great if someone came up with a way to publish across all platforms at once, or even write posts in advance and schedule them for distribution? Someone has, it’s called Buffer. Buffer lets you plug photos, videos, or any other social media

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equipped to take on challenges in the workplace,” said Professor Clements.

The Sunshine Coast will host its first ever Startup Weekend this May, an international event that brings together entrepreneurs, designers, developers and startup enthusiasts to participate in 54 hours of taking innovative business ideas from concept to launch.

Whether you have a business idea or a skill that is necessary in building a successful new business, this event is one that aspiring entrepreneurs should not miss.

Around one in three businesses created by the teams during the Startup Weekend have life beyond the event, according to Startup Weekend headquarters in California.

On Friday night, attendees will pitch their ideas to the group and select members to form their teams. The rest of the weekend will be spent developing the ideas into businesses – business model creation, coding, designing and market validation – with the help of mentors and seasoned startup entrepreneurs. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback and the chance to the grand prize.

Innovation Centre Sunshine Coast and the University of the Sunshine Coast’s School of Business, the organisers of the Sunshine Coast’s first Startup Weekend, have been working behind the scenes to ensure this event provides both the inspiration and the resources required for building and launching companies.

Innovation Centre Sunshine Coast CEO Mr Mark Paddenburg said the future of the region dependedon our ability to nurture, create and support the next generation of entrepreneurs and this event would act as a catalyst in that process.

“Startup Weekends put people with great business ideas together with teams of people who can bring them to life,” said Mr Paddenburg.

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“We’ve decided to bring the Startup Weekend model to the Sunshine Coast after seeing the success the model has had in creating new, sustainable businesses for other local regions.”

Sunshine Coast Mayor Mark Jamieson said the StartupWeekend concept exemplified the essence of new thinking around the Coast economy, as identified in the Regional Economic Development Strategy.

“I strongly support all efforts to advance our new economy and council is proud to be a sponsor of this type of initiative,” he said.

Professor Mike Clements, Head of USC’s School of Business, said this exciting and entrepreneurial business experience linkedthe School of Business with the Innovation Centre in a dynamic and action-oriented manner.

“Ventures such as theStartup Weekend provide fantastic mentoring opportunities for our students who are dynamic and keen to make the most of the study experience at University. It’s part of our ethos at the School of Business to promote entrepreneurial thinking and to take on challenging business opportunities. We teach, develop and mentor our students to prepare them to move into their career with an assurance and belief that they are well

Startup Weekend Sunshine Coast will be held on the University of the Sunshine Coast campus from 5.30pm Friday 2 May to 9pm Sunday 4 May 2014. The event is sponsored locally by Sunshine Coast Council and Regional Development Australia Sunshine Coast, and globally by Google for Entrepreneurs, Coca-Cola, .CO and Amazon Web Services.

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BUSINESS MATTERS 9

feature

Website Success…

by Paul Barrs There are hundreds of online tools that you can access for free or low cost, that will help you to improve your online business. Whether it is website plug-ins, social media options or email marketing strategies, it seems these days that every seminar we go to, every person we speak to has a list of ‘must have’ tools. However when it comes down to it, there is only one tool that you absolutely must have to help you improve your online business and your website’s success. It is analytics. Measuring and monitoring your analytics is a vital part of any business, not just online but offline also.

When it comes to online applications there are many, but I choose and recommend Google Analytics.

Here’s a short list of five things you must understand in order to get the most out of Google Analytics. Before you begin, however, it is important that you set up your goals and link your account with Google Webmaster Tools and Google AdWords (if you’re using PC). Once these things are done, you’re ready to get started.

Number one, you must understand where your traffic comes from.

Does it come through social media?

Which network? Is it from a search engine? Which search engine? Maybe 10 ISSUE 60

The Number One Thing!

it’s referral traffic… if so, is it a private website or a public directory?

Once you know where is your traffic is coming from, you can begin to dig a little deeper. Look at where it comes from in terms of which page, which ad or which link. The further you can dig down into understanding where your traffic comes from, the closer you come to getting a higher return on investment for your time or money spent.

The second thing you must understand is where your traffic goes.

What content do they view on your website? What pages, what blog posts? Do you have featured articles that cover rich, in-depth content on particular topics? Do you have numerous blog posts across a wide range of categories? Do you have a good archival system? Do you have conversion pages? Do you ask people to do something, a call to action, at the end of your primary pages?

These are good things to know from a conversion point of view.

The third thing you must understand about Google Analytics is your conversion funnel.

That means looking at your pages and considering things like bounce rate, time on site, time on page, number of pages viewed, whether your content is viewed by new visitors or returning

visitors. These types of metrics help you evaluate how well your content is actually converting your browsers into buyers. If your analytics have been set up correctly, with good goals and appropriate tracking, you can discover what part of the buying process may be letting you down.

Imagine that you have a good content page which has a good call to action and people are landing on it and then bouncing straight back out again. This is a good indication that either the content isn’t suitable or the traffic isn’t suitable.

By understanding your conversion funnel, you can go back to your traffic sources or you can go back to your content to find where the problem is. If you’ve set your goals up correctly it will show you step one, step two, step three.

Fourthly, it’s important that you understand how to improve your return on investment, and with this I’m talking about your investment of time OR money.

Everything is a balance. If you have the time but not the money, you must learn to do these things yourself. If you have the money and don’t want to invest the time, you can get others to do it.

Sometimes it’s a little of both. But when you look at the time or money you spend on your site as a ratio, compared to your conversions (by analysing your funnel and looking at where your

feature

traffic goes and where it comes from) you can also look to improve things by smaller changes that are more measureable. You might change a title, change an image, or change the colour of a form submission button. If your content is good and your traffic is good, these are the things that need testing next, and one by one, the numbers will show you what works and what doesn’t.

IT’S MY BUSINESS TO SELL YOURS.

Lastly, you must understand your conversion rights and their source of conversion.

This brings together everything we’ve spoken about. Knowing where people come from and where they go, and then whether or not they convert, is the essential element in the success of any business.

Google Analytics helps me measure every metric I need, to make better decisions with my online investments of time OR money. It can link in with my AdWords spend, and same again with any metrics for time that I might spend on social media. It’s vital that I understand what return I get for what I spend.

It’s vital that you understand this too.

These five things together make up the absolute basic essentials of profitable analytics. If you need help, there are programs or people out there who can help you learn to do this, or do it for you. However you do it though, you MUST do it... Why not give me a call?

Paul Barrs has been helping local businesses online since 2002. He has spoken locally, nationally and at international seminars as an authority on internet business strategy, SEO and Content Marketing. Looking for better results online? Contact Paul by visiting www.PaulBarrs.com/bm

2012 Hall of Fame Inductee – Excellence in Business 2011 AIBB – Business Broker of The Year Finalist 2011 Winner – Sunshine Coast Business of the Year 2009 Winner – Business Services 2008 Winner – General Services 2008 REIQ – Business Broker of the Year Finalist

ROD’S TOP TIP FOR SELLING YOUR BUSINESS. PREPARE FOR THE UNEXPECTED. “A large percentage of business owners are forced to sell when they are not prepared to.

Unexpected scenarios such as accidents, illness, divorce, partnership issues and loss of major clientele/suppliers are seldom predicted and most often a forced sale will equate to a poor result. As they say in Scouts – Be Prepared!”

If you need help, there are programs or people out there who can help you learn to do this, or do it for you. However you do it though, you MUST do it….

Call Rod today T 5444 3300 114 Brisbane Rd, Mooloolaba

www.savvybusiness.com.au BUSINESS MATTERS 11

mayoralbusiness

MAYORAL BUSINESS with

Mark Jamieson

The last few years have seen an explosion in social media and its everincreasing forms, from Facebook to Twitter to Instagram, Tumblr and more.

And any business which continues to ignore the phenomenon does so at its own peril.

Council is well aware of how important it is to ensure it maintains contact with the community at all levels, including online.

At present, we are continuing to develop our own ‘Council TV’ service which, along with our Facebook pages and my Twitter account, among others, will soon be

joined by our online News Centre. This will bring all the latest news from council to you in daily-updated multimedia form: text, images and video.

Once upon a time, we relied upon our website, a quarterly publication to all addresses, and a monthly column in local newspapers to inform the community of what we were doing.

However new generations are intent on getting their news through other means, with social media beginning to overtake traditional media platforms.

The benefits to using social media for council include being able to get information to the community quickly and in user-friendly ways.

As a former newspaper executive, I am well aware that, while the mainstream media is undergoing massive upheaval as delivery methods change, there will always be the need for enquiring journalists who can write compelling pieces which analyse and critique all the things being done by government, business and our institutions. Indeed, council itself can only benefit from proper scrutiny, and our region and our nation will be worse for not having effective media.

In time, a new mainstream media industry will rise phoenix-like from the ashes of the old, once the concept of ‘free’ media is sorted out. Then the media, an important part of our society – the fourth estate – will again function with some assurance of fiscal certainty.

In the meantime, organisations as diverse as businesses, governments and institutions have started to deliver their own media.

For our part, we will continue to strive to bring news of events, developments, community activities, new initiatives and celebrations from across our region to our online news outlets.

I encourage you to visit council’s website www.sunshinecoast.qld.gov.au, our business portal www.business.sunshinecoast.qld.gov. au, our Facebook site www.facebook.com/ SunshineCoastCouncil and follow me on Facebook www.facebook.com/mark.jamieson, Twitter (www.twitter.com/JamiesonMark) or Tumblr www.sunnycoastmayor.tumblr.com.

Keep in touch with us through any of these and you will soon hear about the launch of our News Centre.

Sunshine Coast Mayor Mark Jamieson keeps BM readers up to date on what’s happening on the Coast.

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12 ISSUE 60

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ADVERTORIAL

IRT Queensland

Qld Parliament visit IRT The Palms Manager Robyn Redknap has visited Queensland’s Parliament House at the request of Member for Buderim Steve Dickson MP. Mr Dickson recently awarded 20 IRT The Palms community members with Australia Day Medallions and works closely with IRT to help us provide quality aged care services on the Sunshine Coast.

Dr Redknap, who was named Queensland’s 2013 Retirement Village Manager of the Year by the Retirement Living Council of Australia, was delighted to attend the morning tea with her local Member of Parliament.

IRT Group is one of Australia’s largest community based seniors lifestyle and care providers. We have been providing seniors lifestyle and care solutions for over 40 years.

The multi-award winning IRT Group manages communities in more than 30 locations across NSW, ACT and QLD, providing care solutions to over 9000 customers.

IRT continues to attract new residents As part of a $75 million investment in 2012, IRT Group purchased two communities on the Sunshine Coast – IRT Parklands at Currimundi, and IRT The Palms at Buderim – and one in north-east Brisbane, IRT The Ridge at Bracken Ridge.

Keep your eyes out for IRT Two new IRT vehicles have hit the streets on the Sunshine Coast this month decked out in corporate colours.

Our In-Home Care team can be seen around town in a new Toyota Corolla.

IRT In-Home Care provides wellness and care solutions for clients within the comfort of their own home, while

allowing them to be a part of the greater IRT Lifestyle and Care family. InHome Care includes domestic services, personal care and carer support (respite).

The other new IRT vehicle to hit the road is our community bus from IRT The Ridge at Bracken Ridge.

IRT would like to thank KP Signs at Buderim for the great detail and care taken in painting our new vehicles.

IRT supports sunshine coast private hospital IRT is committed to supporting as many local organisations as possible.

In early March we hosted a cards and games day at IRT The Palms in Buderim to support the Sunshine Coast Private Hospital Auxiliary. The event was a great success for the auxiliary; more than 90 guests attended and more than $2600 was raised.

IRT venues, such as the community halls within our resorts, are available for hire for any event. For more details call the numbers provided below.

A greenfield site at Kawana Forest will be known as IRT Woodlands and will provide a 60-bed care centre and 107 lifestyle villas. Construction is due to start mid-2014.

The Group now has almost 600 clients in Queensland and this is projected to increase by 500 in the next 12 to 18 months.

You can meet with the IRT Queensland team anytime at our brand new headquarters located on Level 4, 45 Brisbane Rd, Mooloolaba.

Bracken Ridge

Currimundi

Buderim

IRT The Ridge

IRT Parklands

IRT The Palms

131 Quinlan Street Bracken Ridge QLD 4017 Sales: Susie Webster Call: 07 3869 4536

242 Parklands Boulevard Currimundi QLD 4551 Sales: Kathee Nugent Call: 07 5438 2588

22 Power Road Buderim QLD 4556 Sales: Tina Menz-Bugler & Beryl Harris Call: 07 5456 1300

experience the possibilities®

localoffice

OFFICE FOR RENT – INSIDE THE BUSINESS MATTERS OFFICE – AVAILABLE NOW Have you thought about moving your office from home? Or maybe the office space you have at the moment isn’t working for you. We have a space available inside the Business Matters Office, which might be just perfect for you. We are overlooking the water at Minyama, just beside the Kawana Hotel, where we go for lunch most Fridays. We probably need to share that the reason that the previous people have to move out is that they grew too big through the connections they were able to build in being part of the Business Matters team.

So if you are looking to take the next step in your business and capitalize on being part of the Business Matters team. We include free tickets to our Business Matters Launches, free tickets to our ‘Business Matters Advertisers only workshops’, free coffee, free electricity, free internet.

RENT THIS SPACE AND RECEIVE A FREE AD IN BUSINESS MATTERS MAGAZINE AS YOUR WELCOME PRESENT Recommend someone that rents the space and you both get a free ad, so if you know someone that is looking for an office tell them about ours.

Cost is from

Why not give us a call and see if this office might suit you?

The office has two desks so no worries if you are more than one person, or have a thought to grow soon.

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Call Vickie on 0433 198 868 to have a look for yourself.

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M A T T E R S

M A G A Z I N E

BUSINESS MATTERS 15

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Are you looking for hassle free staffing?

“When you’re in a start-up, the first ten people will determine whether the company succeeds or not.

Each is ten percent of the company. So why wouldn’t you take as much time as necessary to find all the A players? If three were not so great, why would you want a company where 30 per cent of your people are not so great? A small company depends on great people much more than a big company does.”

Steve Jobs EastCoast has been proudly providing dedicated service to the local business community for 28 years, as well as nationally and even more recently internationally. We sell peace of mind by taking away the hassle of staffing issues, assisting business owners with managing and nurturing their ‘great people’.

As a group of qualified, dedicated professionals with a combined 90 years plus experience, the team at EastCoast offer far more than end-to-end recruitment, which is what we are most known for.

We continue to support clients with acquiring talent through our recruitment arm, but we also provide long term and short term temporary personnel, labour hire and payroll management services.

In addition, our service offering includes 16 ISSUE 60

consulting and support services in the areas of developing HR systems, policy development, inducting, engaging and managing employees. These services, in conjunction with WHS compliance, risk management and navigating the myriad of legislative compliance around employment, complete the full suite.

of dollars in managing and resolving dubious WorkCover claims.

Now boasting your full service HR Department we are cost effective, provide you real return on investment and best of all – our service is guaranteed!

We are making employment and the ongoing management of staff easier than ever before.

With our commitment to providing the full suite of human capital services, we are thrilled to welcome Paul to our growing team of Consultants.

As a Senior Consultant/Investigator within the group, Paul has extensive experience in WHS compliance, risk management and incident investigation.

Importantly, his proven expertise has saved clients hundreds of thousands

EastCoast Human Resource Group Ground Floor / 57 The Esplanade, Cotton Tree Phone: 07 5443 6022 www.eastcoasthr.com.au Find us on Facebook/LinkedIn

socialmediabusiness

SOCIAL MEDIA BUSINESS with Lisa Harrison

producing ROI and 32 per cent believe it will do so eventually. Marketing software provider ExactTarget say that for every dollar spent, $44.25 is the average return on email marketing investment.

Types of email marketing programs Today, email marketing software is a dime a dozen. You have to be careful in choosing the right program for your business. Here is a list of the best email marketing tools that you can choose from: AWeber

USING EMAIL MARKETING TO OPTIMISE YOUR ONLINE ROI You’re online but so are your competitors. Other services and other products are also vying for the attention of your customers and prospects. In the age of ‘now’, one way you can stand out from the crowd is to create personalised real-time experiences for your customers. Modern day consumers want experiences that can help them immediately or provide a fulfilling interaction.

One way to maximise your online marketing effectiveness and provide a personalised experience is to use email marketing. With little investment in time or money, email is by far the most effective way of directly affecting your bottom line and actually growing your business.

According to the 2013 Email Marketing Benchmark Report, 60 per cent of marketers say email marketing is

Office Autopilot Infusionsoft MailChimp Constant Contact iContact Campaign Monitor TIP: Not all email marketing software is the same. Head to www.email-marketing-softwarereview.toptenreviews.com for 2014’s best email marketing software, reviews and comparisons.

Ensure copy and design elements communicate The layout of your email marketing directs your audience’s eyes to specific content. Use visual anchors to draw readers’ attention to your content. The variety of visual anchors you can use is limited only by your creativity and the layout of your email template.

TIP: Consider using a reputable design studio to get you started.

There are four important elements in an electronic direct mail: 1. The graphics (carrier) which must be opened by the reader - ‘What does it look like?’

2. The offer: the way the proposition is phrased - ‘What’s the deal?’ or ‘What’s in it for me?’

3. The copy: the compelling description that gets the reader to buy or act - ‘How is it said?’

4. The list: the targeted audience most likely willing to buy or act - ‘Who is it sent to?’

TIP: It pays to test how design and copy changes can improve clicks and conversions. Promotional subject lines can become repetitive and bland: test a few alternative approaches now and then to see whether this can reawaken interest in emails.

What software do you use for email marketing? Pop me an email with any questions to lisa@pomo.com.au

Lisa Harrison is the digital expert and co-director at POMO, a creative agency specialising in customer engagement.

Lisa specialises in the field of digital and social media marketing.

Be a part of Lisa’s mentoring program by phoning 5441 6605 or visiting www.lisaharrison.com.au

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BUSINESS MATTERS 17

localtreasure

Local hidden

by Vickie Magic I can’t say that it ever really appealed to me to go camping on the beach at Noosa North Shore. I know so many people who have done it, absolutely love it, and seem to go back year after year. I’ve been camping a few times, and have loved it, but it is such hard work getting organised. I guess I am more of a hotel type girl really.

Beach Road Holiday Homes suit perfectly. Fringed by native bushland, unspoilt beaches and pristine waterways, and situated at the gateway of the Cooloola-Great Sandy National Park, Beach Road Holiday Homes allow you to get back to nature without sacrificing five star accommodation. Their luxury, architect designed and eco-inspired homes sleep from two to ten guests.

The homes offer an unparalleled opportunity to relax, rejuvenate and enjoy in an idyllic setting.

What a fabulous place to reconnect with family or friends, relax and enjoy good food and wine. Spend time with the kids,explore the surrounding bushland, or for the more energetic, enjoy a game of tennis.

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treasure uncovered

Beach Road Holiday Homes is the perfect family and friends reunion venue, with all the facilities to make it a memorable occasion.

One of the things we loved the most was that with three different couples we could be together but do our own thing without stepping on each other’s toes.

It was difficult to believe that we were not even an hour from home.

We cooked and ate in on the first night, using the beautiful BBQ and eating area on the screened in deck. On the second night we walked just over the road to eat at the Great Sandy Bar and Restaurant, which was great food, great service and a great friendly vibe.

Beach Road also offers a unique opportunity for a nature based holiday! It’s the perfect location to use as a stepping-stone to take your 4WD off the bitumen and onto the beach.

We drove along the beach, which being my first time I have to admit was a little exhilarating, we stopped along the way for a picnic lunch, on a picnic table right by the water, where we were visited by not one but two crocodiles, (OK goannas but they were huge). We

then continued the drive right up to Still Water and just plonked ourselves in the beautiful blue water with a glass of wine (and a beer for the boys), it was simply heaven on earth, and I could not believe that I have lived here nearly five years and haven’t been before.

Replace boutique shops and coffee shops or bars with tall trees standing proud around your home and natural bushland providing the habitat to a wealth of wildlife. Kangaroos can usually be seen in the early morning and evening around the houses and you are sure to spot a blue tongue lizard or an iguana on your way to and from the leisure centre.

Just across the road from the houses is the pub and conference centre, where many couples choose to have their wedding. They quite often choose Beach Road Holiday Houses to get ready and to accommodate all the family and guests.

If you can’t come to Noosa without a trip to your favourite restaurant, or you need to hit the shops, do not panic!

Noosa’s iconic Hastings Street is only 20 minutes away and even less to Gympie Terrace on the beautiful Noosa River.

localtreasure

Onsite Managers Donna and Paul Stewart are amazing, they just love catering for corporate groups. We are planning our next Mindsight Magic weekend getaway there in June. They are so flexible with customising for whatever your groups needs are.

So if you’re looking for a business event location with a difference, Beach Road Holiday Homes is definitely the place. It will leave your staff recharged, refreshed and in the right frame of mind. The experienced staff will tailor-make meetings, workshops, exhibitions and training seminars to your needs and can host small executive meetings, surrounded by nature.

How cool would it be to take the whole team for some team-building fun, utilising the pool, tennis courts, leisure centre and even the outdoor adventure circuit just across the road at Total Adventures. What a great way to get your team really connected!

Before you leave don’t forget to pop over the road on your way out to clean the underneath of your car, just $15, we thought that was great value and the team there were really friendly too.

Beach Road Holiday Homes is a multi-purpose facility that can cater for everyone’s needs and is truly a hidden treasure that will leave you wanting to go back time and time again.

90 Beach Road, Noosa North Shore, Tewantin 5440 5806 or 1300 882 093 info@beachroadholidayhomes.com.au www.beachroadholidayhomes.com.au

WHAT IS REPUTATION MARKETING? Reputation Marketing is the single best way to let people know how good you are at what you do.

People don’t believe it when you say you are great. People will believe someone else.

Jeff Joseph 0422 394 550 jeff@localsearchers.com.au

SPECIAL TO BM READERS

OFFER

Hi Jeff, I wanted to let you know about how pleased I am with the success of the Reputation Marketing Strategies we have implemented for our business. What has now become apparent to me is the high importance consumers place on what is written about a business on the internet. I believe it has more value than a direct referral. Everyday new customers walk in and say, “I came here because I saw your reviews!” Reputation Marketing works. Kind Regards, Mike Ryan

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www.localsearchers.com.au BUSINESS MATTERS 19

BuSINESS

INvESTING

RETIREMENT

…. DauNTING?

MEET CHRIS CHILDS Successful business person, property investor and financial guru are just 3 ways you could describe Chris Childs.

This dynamo of information and energy runs several successful businesses and thrives on helping people achieve their business, investment and financial goals.

Chris specialises in educating people to reduce debt and increase wealth.

Having been in business herself for more than 3 decades, she has first hand knowledge on the trials, tribulations and joys of being self employed and has managed not only to survive, but thrive.

Experience counts, Chris and her husband Jack Childs have not only succeeded in developing a profitable and expanding group of companies, they have also accumulated an impressive property portfolio at the same time.

Chris always tells her clients, “Before you take advice from someone, look at who they are and what they have, and if that’s where you want to be… take their advice”. Too often in today’s information-rich world, the people giving advice are not successful themselves, so how can they tell you how to be successful?

The areas Chris and Think Money specialise in are: • Fast Debt Reduction – reduce your debt not your lifestyle • Goal Mapping – get focused on what you want • Why Property – learn the strategies, structures and solutions to building a self-funding property porfolio • Learn how to get 10 properties in 10 years.

• Business Development – how to create and grow a successful business and have the perfect tools to maintain it

Jack is from THINK Investment Realty and is the Guru of all things property and provides: • Research to get the right property in the right area to maximize growth and yield • Negotiates on your behalf for maximum benefits to be included • Tenant ready investment properties to take the hassle out of investing • Completely oversees the construction, build or development from start to finish

ContaCt us today to find out more. thinkmoney.Com.au or Call 07 5430 4777 20 ISSUE 60

Even the most successful owners find owners it difficult to itorganise personal finance, Even the mostbusiness successful business find difficult their to organise their personal finance, especially when it comes to retirement. on selling business forbusiness a ‘lump sum’ especially when it comes to Relying retirement.

Relyingyour on selling your for a ‘lump sum’ may not always solution yousolution were hoping for which can lead poorlead financial maybe notthe always be the you were hoping foroften which cantooften to poor financial decision-making and lack of opportunity to plan. decision-making and lack of opportunity to plan.

thinkmoney.Com.au thinkmoney.Com.au

BUSINESS MATTERS 21

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I look at how toI look makeatyour your worlds from colliding Two of the risks a of sellingkeeping howmoney to make your mon keeping your worlds from colliding Twoofofselling the risks a work for you, not thefor bank is the secret to isstress free investing. business for retirement are: work you,and not the bank and the secret to stress free investing. business for retirement are: onconcentrate debt reduction, teach my business clients how to clients concentrate 1 - Finding a 1 buyer at thearight on debt reduction, I teach my business how to - Finding buyer at theI right and the ability and to invest separate their life into three price and time.price and time. organisation the ability to in separate theiror lifefour into threeorganisation or four outside of the business anbusiness exit ‘columns’. being - life, business, 2 - Maintaining business that outside ofasthe as an ex ‘columns’.

These being - life, business, 2 -aMaintaining a is business that is These investment and ifportfolio they have a if strategy. still relevant in still the relevant market by investment and they have a strategy. in the the time market by the time portfolio self managed superannuation fund. you want to retire. self managed superannuation fund. you want to retire.

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Unfortunately, I could go on…I could go on… often get soinbusy money and accounts. Unfortunately, business takingbusiness care of everyone else, most business people get theirpeople get their taking care of everyone most business we forget timetototake set the our time to set banking advicebanking from… advice a bank.from…

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5 reasons why property is a smart investment in 2014 01

safe as houses

There is a reason why “safe as houses” is a well-known saying: it’s true.

According to research by AMP, Australian property has increased in value at a rate comparable to that of the share market since 1926 – an average of 11.4 per cent per annum, despite a succession of wars, disasters, recessions and crises. More importantly, it has done so without the volatility of the share market too. It’s a bricks and mortar investment, something you can touch and feel that can’t disappear.

02

tax breaks

There are huge benefits to having a tenant and the tax man pay off your investments for you. In some cases, even the most conservative property can turn into a cash flow positive wonder after tax breaks.

Let’s look at a few. depreciation One of the most underrated and overlooked tax benefits is depreciation.

This works best when you buy or build a brand new property. Depreciation on a $500,000 property can vary between $10,000 and $25,000 per annum tax deduction, depending on the quality of fixtures and fittings.

This costs you nothing and is like a gift from the government. It certainly makes the choice of buying new versus old almost obsolete. New usually wins hands-down! cLaimabLe expenses

03

seCure growing inCome in retirement

Moving on from super to retirement, the biggest positive about investment property is that it continues to grow; therefore your income in retirement will grow. Most investments start to retract when you retire and start to live off the proceeds. With properties increasing in value, so does the rent, leading to long-term increasing income in retirement.

The kids don’t miss out either. Property forms a huge wealth handover in estate planning. Property enables you to live well in retirement and still provide an estate for the security of your loved ones.

All in all, property is one of the biggest wealth creators in Australia.

04

you Can use leverage

Using other people’s money to make you money is one of the biggest benefits of investing in property. Banks will lend up to 90 per cent of the value of a property, which means a $50,000 investment can change into a $500,000 investment. The great part of this is you will earn, in the above example, 11.4 per cent on the whole amount.

For example: Eg $50,000 x 11.4 per cent = $5,700 $500,000 x 11.4 per cent =$57,000

05

property is flexible – investment styles

Using the right accountant can make a difference too. There are a number of things that could be claimed that are often overlooked, including stationery and computers to travel. It’s worth taking stock of Property is a remarkably flexible investment. No matter what your financial what is being claimed on your tax now – review this with your accountant aims are, you should be able to find an investment strategy to suit your to make sure you aren’t missing anything. needs. For example: negative gearing

Long-term capitaL growth

Another gift from the government is the fact that if your investment is making a loss instead of a profit, the loss is considered tax deductible.

That means if you are on 30 cents in the dollar you will get back 30 cents on every dollar you have paid tax on. It is important to note that negative gearing and the subsequent tax deduction should be considered a bonus, not the purpose of the investment, for two reasons. The first reason is that it isn’t worth throwing away $1 to get the 30 cents back.

The second is that the government can change the rules at any time.

So while you are building a property portfolio, treat the tax effectiveness as a bonus and always buy the best investment with the best growth potential, rather than trying to maximise tax benefits.

If you have time, it is the best way to build a retirement nest egg. Property has historically proven to deliver capital gain. Choosing the right area at the right time, with the right supply and demand ratio and demographics, can magnify your results. This forms an important part of property research.

superannuation Self-managed super funds (SMSF) are becoming very popular. More and more people are taking control of their own superannuation because it gives them the ability not only to get more involved with their own investment choices, but also to invest in property due to the changes in legislation regarding borrowing within super. Until this option became available, most were stuck within the confines of managed funds and corporate super.

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positive cash fLow By choosing properties where rents outweigh holding costs, you will have the ability to ‘hold’ more properties in your portfolio. However, this sometimes comes at the cost of higher risk and the possibility of volatility.

It is important to look at all aspects of the investment and have plans in place to mitigate those risks should something change. adding vaLue There are many ways of adding value to a property to increase equity, therefore increasing the opportunity of buying more. Renovating, subdividing and changing the use of a property are just a few ways to do this. A word of caution – it is vital to do a feasibility study before buying the property. It is amazing how much these things actually cost, and often the sound of it is much better than the actual financial result.

you CaN’T… aGaIN THINKTHINK you CaN’T… THINKTHINK aGaIN

knewbit a little bit “i knew a“ilittle about investment about investment but i learned so but i learned so muCh more from muCh more from going togoing the to the workshops workshops with with Chris Childs” Chris Childs”

Mitchell Adams Mitchell Adams what I wantedwhat and I wanted told her and I told her Twenty-two-year-old Sunshine I wanted properties in 10 Twenty-two-year-old Sunshine I wanted 10 properties 10 in 10 Coast of one, Mitchell years. to be financially Coast father of one, father Mitchell years. I wanted to beI wanted financially Adams the familyindependent electrical independent to do what I want Adams runs the familyruns electrical to do what I want business like a lotwhen of people business and like a lot and of people I want.” when I want.” running their own company, running their own company, big ask, but with Sounds like a Sounds big ask,like butawith struggled financially. the expert help struggled financially. theofexpert help of the Think the Think was saw until MitchellMoney saw team, Money That was untilThat Mitchell Mitchellteam, was Mitchell was an article offering a free able to break into the property able to break into the property an article offering a free consultation with Thinkmarket.

Money.He now market. now hopes that consultation with Think Money. hopesHe that He in says, “I went in about by the age of by 35,the heage will of be 35, he will be He says, “I went about a year ago and spoke financially with financially to independent to independent a year ago and spoke with [Childs]. me whether choose whether he works or not. choose he works or not.

Chris [Childs].Chris She asked meShe asked

thinkmoney.Com.au thinkmoney.Com.au

TM0314_002

Toni and Tim Ferris DebbieEckhoff and Warren Eckhoff Verilyn HortonVerilyn Horton Toni and Tim Ferris Debbie and Warren Beerwah couple, Caloundra With credit card debts, store cards Beerwah couple, Toni and Tim Toni and TimWith credit card Caloundra resident Verilynresident Verilyn debts, store cards Ferris, about were sceptical about and a bad investment Horton has and a bad investment Ferris, were sceptical Horton has been single forbeen six single for s under their under their acceptingadvice any financial advicebelts, Little Mountain like many women belts, Little Mountain accepting any financial years, and likeyears, many and women couple Debbiecouple Debbie due previously. to being burnt The Warren Eckhoff herhad position, and Warren Eckhoff due to being burnt Thepreviously.and her position,inshe little toshe had little could see little could seeinlittle couple finally discovered Chris show for it financially. Howe light at the end of their financial couple finally discovered Chris show for it financially. However, light at the end of their financial Childs and Think Money and have thanks to the Think Money te tunnel.

That was until they spoke Childs and Think Money and have thanks to the Think Money team, tunnel. That was until they spoke never looked back.

Verilyn hasof taken with the team Think Money Verilyn who has taken never looked back. control her control of h with the team at Think Moneyatwho finances and learned to mak helped turn their world around.

With finances and learned to make helped turn their world around.

With Theteam Thinkhelped Money team helped The Think Money smart investment choices. sound advice Debbie and Warren smart investment choices. sound advice Debbie and Warren the couple convert their home the couple convert their home have built a strong property portfolio. have built a strong property portfolio. to ashowing line of credit, showing loan to a line ofloan credit, Verilyn says, “IVerilyn knew asays, little “Ibitknew a little b Debbie “Chris set everything setsays, everything them how to use credit cards Debbie says, “Chris about them how to use credit cards about investment butinvestment I learned but I learne up separately our daily from lives,our daily lives, right much more from going to “the right way”.“the They areway”. now They are nowup separately from so much more so from going to the whereas before we were stressing whereas before we were stressing working independently from any workshops with working independently from any workshops with Chris (Childs) Chris (Childs about food bills.

Now, our lifestyle about food bills.

Now, our lifestyle government and have you’ve got to keep going to government payments and payments have – you’ve got to–keep going changed we seem to have hasn’t changedhasn’t but we seem tobut have proofed their retirement, onI those things. I just lo future proofed future their retirement, build on those build things. just love heaps more money.” heaps more money.” more and more.” free from debt.free from debt. learning more learning and more.”

BUSINESS MATTERS 23

Top 5 things to ask your mortgage broker You have found the property of your dreams, and it is now time to find the finance to fund your new purchase. When looking for a property loan to meet your financial needs, it’s important to consider a range of aspects.

While it is important to take the interest rate into account, borrowers are also encouraged to think about the other aspects of acquiring a home loan that can impact the overall cost and length of time it takes to repay the debt, such as approval times, flexibility, features and extra costs.

Here are five key questions that borrowers should ask their mortgage broker when applying for a home loan.

1

of extra repayments you can make without charge, and how such repayments can be made – via a branch, internet banking, over the phone, etc.

4

Does my loan have an offset account and how can I use it to the best of my ability? Loans with 100%

off-set accounts enable borrowers to link a savings account with their home loan account and ‘off-set’ that amount to reduce the interest accumulated on their loan. This is a great way for borrowers to stay in the green with their home loan repayments.

5

Can I switch from a variable to a fixed interest rate and vice versa? While borrowers have the option

How long will it take for my loan to be approved? Applying for pre-approval of the loan amount is a good way to speed matters up for when a property purchase comes to fruition.

of switching loan types, it is important to know the

Can I choose when I want to make my repayments? Opting to half your monthly repayment and pay it fortnightly can make a big difference. This is because there are 26 fortnights in the year, meaning you can make the equivalent of making 13 monthly repayments.

can arise when switching further down the track.

2

3

Am I able to make additional repayments at no extra costs? It is often a good idea to ask if your lender and loan type allow you to make extra repayments. If so, ask if there is a limit to the amount

Invite: Property Business Know your numbers WHEN

COST WHERE RSVP

8th April: Young adults 13th May: Property Business 10th June: SMSF, Starting at 5.30pm FREE The Lounge Bar, 5/19-23 First Ave, Mooloolaba Linda on 5476 9333 or email linda.ireland@mortgagechoice.com.au

costs involved and the pros versus cons of switching.

Take your time when deciding on an interest rate type in the beginning, to avoid the extra costs that

These are just a few of the questions to keep in mind when visiting your Mortgage Choice Buderim mortgage broker. Or attend one of our workshops where you will hear the answers to these questions and more from our very experienced brokers and financial planner.

Would you like to ask Linda a question? Email your question to linda.ireland@mortgagechoice.com.au

Invite: Property Business For women WHEN First Friday every month (next 2nd May) Starting at 12.30pm COST FREE WHERE The Lounge Bar, 5/19-23 First Ave, Mooloolaba RSVP Linda on 5476 9333 or email linda.ireland@mortgagechoice.com.au

Join Linda Ireland for an informative session on investing in property.

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localsuccess

You will often hear the term ‘the bottom line’ used to describe a final position or ultimate truth.

Bottom Line Control

To a business owner their bottom line is generally; how much money have we made or lost, how much tax do we owe, what’s our business worth and how much can we borrow? Malcolm Chilman started up the accounting firm Bottom Line Control in 2002 to give business owners exactly that information.

Malcolm believes it’s important that business owners have meaningful and up to date financial information to help them manage their businesses, and that information is provided in the most efficient manner. He started using Xero for his own accounting back in 2010, and is now an advocate, actively converting others to cloud accounting. He had the following to say about the virtues of Xero.

my iPad, which take me a few minutes each week. I’m a total Xero convert.

hasn’t evolved one bit since I started using it more than a decade ago.

Like all accounting software if Xero isn’t set up and used properly it can be a major headache, “Rubbish in, rubbish out”. It is so important to use the bank feeds, pay suppliers by BATCH PAYMENTS, send out invoices and statements by email, and keep the CONTACTS up to date. If used correctly, Xero is extremely efficient.

I’d suggest it could even reverse the trend of outsourcing bookkeeping to overseas firms who have low labour costs. That’s not increased productivity, but merely cheaper labour. Efficient automated accounting software will negate the need to outsource offshore.

On the downside, Xero is totally reliant on the internet, it can still run on marginal internet connections, but this may frustrate some users. We also have to put a lot of faith in our provider when it comes to security and data backups.

However, that also means we don’t have to perform back ups or tedious upgrades which are an enormous time waster.

“It took a bit of getting used to after so many years of using MYOB and Quickbooks. It’s another way of thinking about bookkeeping, but after I got the hang of its automation features I’ve never looked back. I still do all my own bank reconciliation and bookkeeping on

Xero will release their taxation module over the next three months, and once it’s proven to be reliable, I’ll be switching over all my Practice Management software to Xero. I’m anticipating tremendous productivity gains over my current software, which frankly,

For the business owner, changing accounting software can be a daunting task, and needs an open mind to embrace the new paradigm and reap its efficiencies. It’s quite easy to convert MYOB or Quickbooks to Xero if you’re handy with CSV files, alternatively there are a multitude of providers who can convert your data at a reasonable cost”.

Malcolm is happy to offer any Business Matters Reader a free consultation about converting to Xero or changing accountants, give him a call on 5471 7077.

As a business owner, you’ve got a lot of issues stealing your time!

What’s stealing your time in your business?

Haycroft Workplace Solutions helps get some of your time back by providing: • Total workforce outsourcing solutions • Payroll processing • Human resources and industrial relations support • Workplace health and safety management • Flexible employment arrangements for happy staff So you can manage your workers without employing them... Now that’s keeping it simple!

If you call us to find out more about our services, we will provide you with a FREE AUDITING TOOL to assess your potential areas of concern and how we can remove them.

Haycroft Workplace Solutions has been essential in administering our payroll service right from the beginning. All I have to do is submit the total hours each week and the rest is done. Haycroft keeps us totally up to date with all the ever changing rules and regulations of Industrial Relations. I’m confident to say Haycroft has not only improved our bottom line as promised, but much more. Thanks guys!

David Hamester, Meatworld and Fishworld

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1300 766 380

reception@haycroft.com.au www.haycroft.com.au

HAYCROFT WORKPLACE SOLUTIONS

Keeping Employment Simple

FOX

BUSINESS MATTERS 27

matters

insolvency matters RILEY JACKSON | DEBT RELIEF HOTLINE

GETTING OUT OF DEBT – WHAT ARE MY OPTIONS? Living week to week, sweating on customers paying you so you are able to pay your suppliers, waiting for your next pay, not knowing when you might be able to see the light, struggling to keep your head above water. This scenario is not as uncommon as you may think. Whether you are a doctor, accountant, lawyer, carpenter, plumber, labourer or banker, debt struggles occur. A debt problem can happen to anyone;it’s NOT the end of the world. There are options that can help.

Many believe refinancing or consolidating their debts into one loan is the best and only way out of debt. Yes, in some cases it may be appropriate, but questions must be asked:

Looking for debt relief?

Debt Relief Hotline offers a range of positive solutions to your debt.

Whether you are only just starting to feel the pinch or if your debts are spinning out of control, we have a solution for you.

Will a bank lend me more money? Enough money?

What do I do if I can’t get a loan?

If I can, what will the interest rate be?

How much more interest will I pay?

How much longer will it now take to repay all my debts?

Will I be able to afford the new repayments?

Will this just be a short-term band-aid solution?

Will this make my situation worse?

There are numerous solutions available to immediately solve any debt problem. There is no one solution that fits all, therefore it is imperative an individual’s circumstances are thoroughly examined and assessed and all alternatives explored. The level of debt and type of debt will impact on what is the most appropriate positive solution.

Some of the alternatives to refinancing or consolidating include: Effective budgeting strategies An informal debt arrangement or debt settlement A debt agreement A personal insolvency arrangement or bankruptcy.

One of these solutions could be a viable proposition to provide immediate debt relief.

The best advice is to act quickly while options are still available.

There is no one solution that fits all.

ABOUT THE AUTHOR Riley Jackson has over 20 years in experience in assisting and developing strategies for individuals and small businesses on ways to improve their financial circumstances. Based locally but with Affiliates located across Australia, we are able to assist clients all over the nation.

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Debt Relief Hotline can help with: Budgeting Debt Refinancing Debt Agreements Bankruptcy

Contact Us Now For Your Free Consultation

1300 658 117 Debt Relief Hotline is an authorised online representative of Insolvency Administration Services Pty Ltd (RDAA 1337). Insolvency Administration Services Pty Ltd is a Corporate Credit Representative of Positive Solutions Finance Pty Ltd (ACL 41872).

www.debtreliefhotline.com.au

matters

security surveillance matters DAVE COLLIDGE | EYEWITNESS SECURITY

DIGITAL IP SURVEILLANCE SOLUTIONS Modern networked surveillance solutions not only protect your valuable assets but also offer a powerful management tool.

Stock levels, visitor number counts, staffclient interaction, plant operation, staff attendance records, till management, risk assessment and vehicle identification can all be checked and controlled from anywhere in the world, if you have a networked video recorder installed.

Digital IP surveillance solutions offer megapixel images, in real time or stored history, streamed to your telephone or computer. Even very basic systems can now support eight megapixel resolution cameras, making facial recognition and number plate identification simple tasks. There is no longer any place for the grainy, hardto-recognise surveillance images of times gone by.

Surveillance systems now offer all sorts of bells and whistles.

Servers can send email notifications of unexpected activity and can even send snap shots to mobile phones or tablets.

Advances in hard drive technology have made it possible to install multiple four terabyte hard drives into even the most basic surveillance systems, to manage video storage. And the good news is that, even with these great leaps forward in technology, quality high resolution digital IP security surveillance solutions keep getting more affordable each year.

So, if you are thinking of travelling more but do not want to lose track of what’s going on in your business, you should be looking at the advantages of modern quality digital IP surveillance. It is completely possible to be hooking into the big barra in the Northern Territory without losing track of what is happening with your business.

Surveillance systems now offer all sorts of bells and whistles. Servers can send email notifications of unexpected activity and can even send snap shots to mobile phones or tablets.

Why not rent?

Need the equipment NOW and would prefer to save the cash for something else?

Want to get the LATEST TECHNOLOGY now but cannot afford it?

Need to expand NOW to bring in those new customers?

Are there new products that will make you more efficient and save costs?

If so, why don’t you RENT the equipment now?

ADVANTAGE OF RENTAL: • Get the latest technology NOW • No deposit or large upfront payment, saving cashflow • Easy approval process • Fixed monthly payments • Variety of terms • Mid-term variations possible to stay ahead of technology • Fully tax deductable • Off balance sheet • Various end of term options • Easy upgrade path for new equipment

First months rental

FREE* *CONDITIONS APPLY

Dave Collidge Managing Director

0419 664 044 ABOUT THE AUTHOR Dave has an electrical engineering background and has been involved in the security surveillance industry for the past 10 years, so has the knowledge and the experience to offer the best advice and the best security solutions.

www.eyewitness.net.au

Eye Witness

Video Security Specialist BUSINESS MATTERS 29

matters

training matters CATHERINE MOLLOY | TARGET TRAINING

TRAINING ONLINE VERSUS FACE TO FACE TRAINING Within a few years, the way we learn may not look the same as it does today.

Benefits of online training and learning With the rising transportation and infrastructure costs, the government and private enterprise are all recognising the enormous benefits of online training and learning.

IS YOUR BUSINESS ELIGIBLE FOR FUNDING?

1. Convenience – students can access training when they are ready and in their own time, in comfort and where they choose.

You don’t have to worry how people will get to or from the event.

2. Immediate and cost-effective – no rooms to hire or transport to catch, the training is immediate and online. It is more affordable for the client and cost-effective to run.

3. Easy – no dressing up or being outside your comfort zone. Lots of bells and whistles throughout the programs. Discussion time is available.

4. Good return on investment – anyone around the world can access your training at any time of the day or night. Because the internet is global, there is a much larger market from which to attract interested participants to your online presentation. Exposure to your products is much greater.

Benefits of face-to-face training With increasing emphasis on the use of e-learning, I am still a big advocate for face-to-face instructor-led training.

1. Focus – The participants have fewer distractions.

Phones are off and they are ready to train.

2. Workshopping and learning from other participants – during the class, everyone has the opportunity to share their knowledge and ask questions. This experience cannot be duplicated with e-learning.

While there are online discussion groups, they cannot match the experience of interacting face to face. There is a level of confidentiality - what happens in the classroom stays in the classroom.

3. Problem solving – a good facilitator will follow the lead of the class and help them find ways to solve problems. With e-learning, there is little adaptability to address this type of issue. If one or more participants have specific problems, the facilitator can catch up with them in the breaks.

4. Networking and building personal relationships – at every face-toface course, participants network with each other individually or as a team and build better relationships. These relationships can lead to referrals, job offers, increasing profits, even marriages! The benefits in building these relationships way outstrip the cost of hiring a training room.

5. Breaking down barriers – bringing in all team members to meet and share can help solve problems incredibly quickly, compared to training individually online.

 Face to face workshops and online training available  Funding rebates for school-based trainees and new team members  Cert 3 guarantee programme, open to casuals, part-timers and full-timers PHONE TODAY 5452 7722 for your eligibility 29th April - Manage Quality Customer Service Workshop, 3hrs 2/64 Sugar Rd Maroochydore, 5pm to 8pm LLN 5th April and 5th June Cert 111 Hospitality starts 14th April Cert 111 Business starts 15th April Double Diploma starts 29th April

There is no doubt e-learning can be an effective training method for some topics but do not overlook the many unique benefits of bringing people together to learn from each other in a face to face setting, especially with sales, service, leadership and people skills. The choice is yours. Happy learning :)

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Cath Molloy is the owner of Target Training and was recently awarded the 2013 AIM Excellence Awards Sunshine Coast Manager of the Year. She has over 25 years expertise in the delivery of services, sales and training.

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www.facebook.com/ targettrainingsunshinecoastwidebay Servicing all of Qld and Australia.

We TARGET your training needs.

NATIONALLY RECOGNISED COURSES AVAILABLE

matters

leadership matters LEIGH RORKE | LEAD ON PURPOSE

PREVENTING WORKPLACE CONFLICT AND LEGAL ISSUES IN THE WORKPLACE

My experience with organisational leadership began as an Occupational Therapist case managing people who had workplace injuries (both physical and mental health issues). Many of these clients were slow to heal and had a complicated return to work.

The statistical evidence and my personal observation showed that there were four key factors in the speed of healing and return to work after injury.

Firstly, what mattered was how the worker had been treated once they had injury.

This was a key driver in whether the injured worker would sue their employer or not.

Secondly, what impacted was whether the worker enjoyed their job and was positively engaged in the workplace culture.

Thirdly, I observed slower return to work when there was were cultural attitudes of entitlement and an ‘us vs them’ mentality between management and the employees.

Fourthly, early intervention and good treatment by external providers played an important part in return to work outcomes, (which was where I came in).

“

Our purpose wakes our soul from its sleep, our vision motivates us and our goals and actions pave the way to our dreams.

Leigh Rorke

“

How an employee interprets an experience of ‘harassment’, ‘bullying’ or workplace injury greatly depends on their relationship with their workplace, and their own personal empowerment and communication skills.

It was a frustrating job. And the reason was that I only had control of one of those factors (the treatment) but no control over the culture of the organisation.

As a leadership coach, I now work with leaders who have direct control over the culture and treatment of employees in the workplace.

There is so much that management can do to create a culture that safeguards against workplace conflict and legal issues.

It requires a three-pronged approach.

1. Make people your top Key Performance Indicator. Because profit and performance follows a focus on happy workers. Your leadership team need to be effective communicators with high emotional intelligence. Invest in leadership coaching when required.

2. Assist your employees to take responsibility by educating them on communication, positive psychology and positive focus. At Lead on Purpose we run training to educate employees on techniques for stress, positive focus and communication. These skills increase productivity, attendance and make all the difference in whether an event such as an inappropriate comment, or injury becomes a life shattering experience or just something to be dealt with through appropriate channels of communication.

3. Deal with issues fairly. Employees talk. Seek to listen, support and put in place systems that manage workplace challenges in a systemic way. If you are not sure of your legal obligations, seek the advice of an employment law specialist. It’s better to spend money preventively than pay costly court fees if an employee sues.

If you’re concerned about the possible impact of conflict, injury and legal issues on your organisation, the great news is that the culture, leadership and workplace systems are the key drivers in the outcome. These are all changeable factors. Communicate that you care to your employees, and engage them in developing the type of workplace where you all want to spend time.

ABOUT THE AUTHOR Leigh Rorke is a coach, speaker and facilitator who helps you to unlock your inner leader so you can get to the next level in your business and career.

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DOWNLOAD YOUR FREE TEAM BUILDING DAY PLANNING CHEAT-SHEET AT...

WWW.LEIGHRORKE.COM/ TEAMBRILLIANCE LEAD ON PURPOSE { LEIGH RORKE 5449 2298 | leigh@leighrorke.com www.leighrorke.com BUSINESS MATTERS 31

matters

hr matters SALLY DESCH | HRM CONTRACTING & CONSULTING

CAN YOUR TEAM USE THE TOOLS? I am the first to admit I am not an expert in online success tools. However, I acknowledge there are many successful online tools that enhance business activity across many operational areas, often having a direct impact on sales. While this online world continues to accelerate and expand opportunities to grow our businesses, for many of the clients we support, it also brings a number of HR matters into the spotlight. The growth of online tools for businesses leaves many organisations grappling with how to maximise success from these tools, while also minimising the distraction and even frustration they can cause in the workplace.

Next HRM Event Performance Review Preparation

Embracing online tools can be an effective strategy for business efficiency and growth, however if your workforce are not all IT savvy, this can prove challenging. Even in a workplace where everyone is embracing the use of online tools, this can also introduce the question of business versus personal use, and the boundaries for ensuring these tools are used for their intended purpose and are not a distraction for staff to engage in non-work related activity.

While we embrace developing our business online, we also need to manage the introduction of new business tools with effective change management. When implementing these new tools, consider the following to improve the success rate on implementation: Have you assessed the skills and capability of your employees to use the tools?

Will they need specific training in these tools?

Have you clearly outlined: How the tools are to be used?

What the tools are to be used for?

When the tools should be used?

Where can the tools be accessed?

Who will have access to these tools and who will be accountable for managing their output?

We need to be passionate about successfully introducing tools that will improve our operations, by providing clarity about the purpose and use of these tools in our business.

Invest in getting it right from the start and then support these tools with robust policies and procedures. Once these things are in place, it comes down to trust. We must trust our employees to embrace these tools and use them for the purpose they were intended, sometimes stepping away and seeing the results unfold, all the while knowing if any issues arise, we have the procedures in place to manage them.

ABOUT THE AUTHOR Sally has been in the HR industry for almost 20 years.

She is very passionate about people and getting the right fit. She started HRM to provide a personalised service, not just to put bums on seats.

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This workshop provides information on the formal performance review process and how managers can prepare for this to confidently deliver performance feedback for results.

WORKSHOP DETAILS WHEN

Thursday 24th April

TIME

9am - 11am

WHERE

Urban Espresso & Wine, 4/5 Innovation Parkway, Birtinya

PRICE

$110+GST

RSVP

ask@hrmcc.com.au

P. E.

1300 962 258 ask@hrmcc.com.au

www.hrmcc.com.au

right people. right careers. right choice.

matters

accounting matters MICHAEL THOMAS | THE LATERAL GROUP

ONLINE SUCCESS TOOLS So you have a website… now what?

You need to get potential customers to visit, engage and ultimately buy from you. Sounds simple, right?

But just how do you get that allimportant traffic to your site?

Facebook, Twitter, LinkedIn, Google, email marketing, YouTube… the list goes on. To make matters worse, as a business owner you are constantly being told that, if you want to succeed, you must incorporate all these elements (plus the traditional forms of marketing, such as print, radio etc) into your marketing budget.

It can be difficult to decide which channel will work best for your business. Therefore, being able to measure the results and success of your campaigns is extremely beneficial.

Return on Marketing Investment (ROMI) is a metric used to measure the overall effectiveness of a marketing campaign. This helps marketers make better decisions about allocating future investments. In the simplest sense, ROMI is measured by comparing revenue gains against marketing investment. Fortunately there are some fantastic tools available to help you measure the effectiveness of your online campaigns and your ROMI. In terms of marketing, the process for deciding how and where you spend your money should be a recurring cycle: 1. Determine channel

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2. Try and test 3. Measure results 4. Evaluate ROMI 5. Determine channel for next campaign This applies to almost every business and as accountants we want to see that you are making the best decisions when it comes to spending your money and maximising your return on investment. To put it simply, ‘What you can measure you can manage’.

For a more indepth discussion of some of these, scan the QR code below to see an interview with Jed Carey from Eyedea Media Makers.

SCAN HERE TO VIEW VIDEO

ABOUT THE AUTHOR Michael Thomas, Principal of The Lateral Group, has been in the financial business for over 30 years. He has strong expertise in accounting, business advice and financial planning.

More Time + More Money + Less Stress

www.lateralgroup.com.au BUSINESS MATTERS 33

matters

laughing matters DR PAUL DEVER | OCEAN ORTHODONTICS

SURESMILE IS ON THE CUTTING EDGE It’s always a challenge to know exactly how much impact the internet has had on a profession, until you work in that profession or are exposed to it. The internet is incorporated into all types of workplaces, even orthodontia, making once difficult processes and decisions possible with just the touch of a button.

Fifteen years ago, most people had just purchased their first mobile phone, probably a Nokia with a black and green screen and the Snake game preloaded.

This was the most advanced piece of technology they had ever seen. Nowadays, it’s normal for people to carry a piece of complex technology with them everywhere, whether it be a smartphone or tablet with an internet connection. If someone doesn’t know where they’re going or the answer to a question, the desired response is about 30 seconds away.

A fresh piece of technology has been introduced into the field of orthodontics – SureSmile. SureSmile is at the cutting edge of digital technology. It allows for the convenience of having a patient’s records scanned into a computer and used to foresee the proposed outcome of braces before taking action.

A scan is taken either in the mouth with a special scanner, or using a low-dose CT scan of the jawbones and teeth. From there, a treatment plan is developed for each patient’s case, virtually and in three dimensions. The screen then exhibits how a patient’s teeth will actually look with each proposed treatment plan. For the past 100-plus years, this has been the type of mental gymnastics an orthodontist has tried to play out in their head when planning each case. Now, orthodontists are fortunate enough to have the technology available to see how the final result will look, right in front of their eyes, before they make any irreversible decisions such as tooth extractions.

The process of SureSmile speeds up the treatment time by 30 per cent, and improves the quality of treatment results.

The future of digital technology that the internet can provide for personal or workplace use is astounding – how simple will everyday tasks really get? www.suresmile.com

SureSmile is at the cutting edge of digital technology. It allows for the convenience of having a patient’s records scanned into a computer and used to foresee the proposed outcome of braces before taking action.

ABOUT THE AUTHOR Dr Paul M Dever BSc BDent(Hons) DClinDent(Orthodontics) MRACDS(Orth). Paul joined Ocean Orthodntics in 2012, and lives locally at Bli Bli with his wife and two children.

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Adult Orthodontics, It’s Never Too Late Members of the Australian Society of Orthodontists

Dr Pat Hannan

Dr Paul Dever

SCAN HERE

Orthodontic treatment can be successful at any age and adults especially appreciate the benefits of a beautiful smile. Whether you’ve disliked your smile your entire life or you’d like to improve your health and self-confidence, we can help.

At Ocean Orthodontics treatment options are flexible and we can offer orthodontic solutions that have minimal impact on your work and lifestyle.

For further information visit our website.

BASED IN WARANA, SERVICING ALL OF THE SUNSHINE COAST

Phone 5493 3200 www.oceanorthodontics.com.au

Embrace the Experience

matters

real estate matters BEVAN HORSNELL | BELLE PROPERTY

SELLING TIPS FOR VENDORS PRESENTING YOUR HOME FOR SALE A house that ‘sparkles’ on the surface will sell faster than its shabby neighbour, even if both are structurally well maintained.

From our experience, we also know that a well presented house appeals to more buyers and will sell faster, and often for a higher price. Buyers feel more comfortable purchasing a well cared for home because if what they can see is maintained, what they can’t see has probably also been maintained. Always look at your home from the buyer’s point of view. Be objective and be honest.

Declutter A cluttered property will limit your chances of finding the right buyer. Clear rooms of excess items so buyers can see the room.

Music Retail specialists have proven that light classical music makes buyers stay longer and spend more.

Lifestyle Most buyers are looking to purchase a lifestyle. This means your own personal effects and the way your home looks to a buyer will make a significant impression.

Maximise street appeal During spring and summer months, consider planting some annuals, perhaps pots near your front door.

Space is important This might mean removing excess furniture from your property. A room crowded with furniture will only make it look smaller. Remember, less is more.

Gardens Many buyers are looking for a garden but not a lot of work. Make sure your garden is not overgrown. A good looking, neat and tidy garden will add value.

Light is essential If it doesn’t exist, look for ways to create it. Can a lamp be used to create more light? Buyers love light, so give them as much as you can.

A house that ‘sparkles’ on the surface will sell faster than its shabby neighbour, even if both are structurally well maintained.

bevan horsnell 0412 512 257

“as individual as you are”

ABOUT THE AUTHOR As Principal of Belle Property Buderim, and a resident of the Central Sunshine Coast since 1990, Bevan has great experience in local property trends, acquired through a large and established network of both business and community contacts.

BUSINESS MATTERS 37

matters

legal matters MITCH DEVINE | DEVINE LEGAL

CONFIDENCE

SOCIAL MEDIA IN THE WORKPLACE Almost all businesses have some form of social media presence. The medium provides an instantaneous means of communicating to customers on a mass basis. The medium however brings with it its own unique problems when it comes to Workplace Relations Law. The law of employment has always had to adapt to meet changes in social standards. In the late 1600s, a cudgel (club) was considered an appropriate instrument for a master to ‘correct’ the actions of a servant. Later, the law was adjusted to say, “A sword is not a proper instrument for correction and the cruelty of the cut will make a malice implied”. Employment law has moved a long way in 300 years from the administration of work practices by means of a cudgel. However, the speed at which the social media phenomenon has found its way into our lives has likely left many workplaces deficient in the consideration of the risks the medium poses.

The regulation of the use of social media in the workplace should be by means of policies and the provision of training, the absence of which will cause difficulties in the employer’s ability to sanction conduct occurring either in or outside of work hours. This was evident in the breakthrough case of Linfox v Stutsel in 2011. In that case, the employer lost an unfair dismissal claim after it terminated the employment of an employee for posting comments (out of hours) about the workplace on a Facebook page. Contrast of the decision in Little v Creditcorp Group Limited trading as Creditcorp Group in 2010, where an employee had ‘joked’ in a Facebook post (out of hours) about sexually harassing a new employee. In that case, the employer had implemented a policy concerning the appropriate use of social media, which in part, enabled the employer to successfully defend an unfair dismissal claim.

Another important issue which arises from the use of social media is the protection of confidential information. Many businesses seek to jealously protect information which is confidential and essential to the viability of the business; this may includeclient details. Some businesses encourage staff members to use social media sites such as LinkedIn to stay in contact with and to inform a customer base. Interesting employment law issues then arise as to the control and ownership of those connections after the employment ends. In Pedley v IPMS Pty Ltd trading as Peckvonhartein 2010, for example, an employee used his LinkedIn connections during a period of employment to solicit the employer’s client base to his new business. This issue should be addressed in employment contracts.

The inappropriate use of social media can also give rise to issues concerning breach of copyright laws, discrimination, sexual harassment, bullying, defamation and brand protection.

Businesses must consider the means by which these issues are to be managed.

Some businesses encourage staff members to use social media sites such as LinkedIn to stay in contact with and to inform a customer base. Interesting employment law issues then arise as to the control and ownership of those connections after the employment ends.

ABOUT THE AUTHOR Mitchell is the principal of Devine Legal and is accredited by the Queensland Law Society as a Specialist in both Workplace Relations and Personal Injuries Law. 38 ISSUE 60

Not sure of your next move?

Devine Legal specialises in problem solving for employees and employers.

Mitch Devine

Devine Legal can offer you confidence in taking that next move.

DEVINE –LEGAL–

Phone 5479 1006

mdevine@devinelegal.com.au www.devinelegal.com.au SERVICING THE SUNSHINE COAST AND BEYOND

matters

outsourcing matters MONTY G. HOOKE | EZY VA

MAKING SENSE OF OFFSHORE OUTSOURCING SOLUTIONS We live in an era of business where we know we need to be doing more online. Social media, email marketing, online customer relationship management tools,websites for mobile platforms, AdWords, the list goes on. It can be a challenge just keeping up to date with what we need to get done, let alone actually sourcing and paying for resources that can actually implement it cost effectively.

This is where offshore outsourcing platforms come into play, systems such as Elance, oDesk, Fiverr and Ezy VA. It has never been easier to get instant access to skilled workers who work for between $2 - $15 dollars an hour that you would pay $20 - $100 an hour for locally. Elance alone has more than two million contractors listed who can do anything from transcription to building apps and online marketing.

In fact, there’s not much you can’t outsource overseas these days.

However, as exciting as that is, there are a lot of pitfalls and problems associated with dealing with overseas workers. In fact, these pitfalls are the very reason I set up my own outsourcing solution. The success rate I had, and the general consensus amongst the thousands of business owners I have either worked with or researched, is that it is hit and miss. These are the top pitfalls to watch out for: Security issues - is my data safe?

Language and cultural barriers resulting in misunderstanding - by far the number one reason why business owners give up on outsourcing It can take time to recruit - you might spend five hours choosing someone for a ten hour task You need to manage it all yourself - if you have never built an offshore team before, this can be very challenging Dealing with freelancers - they have no accountability and you have no way of managing them if they choose to bail on you.

As an expert in outsourcing and setting up virtual business ecosystems, I have tried everything and seen what works for others and what does not. My general rules of thumb are: Use platforms like Elance, oDesk and Fiverr for ad-hoc tasksprojects that are non-mission-critical. Then, if it doesn’t work, it won’t affect your business revenue or customer satisfaction Building an offshore team is completely viable, but if you don’t have experience in building offshore teams then consider using a company who have people on the ground locally and their own offices offshore Beware of hiring an offshore Virtual Assistant too cheaply. The more experienced ones will cost you a few dollars more (eight to ten dollars an hour) but the level of service and experience you get will be worth the few extra dollars The reason you would outsource work is so you can costeffectively get more stuff done in your business. So make sure it’s a solution that doesn’t take up much or any of your time.

ABOUT THE AUTHOR Monty G. Hooke is a ‘Serial Entrepreneur’, having had his first business at eight years old. Now with a passion for helping other entrepreneurs better leverage their time and natural abilities, Monty speaks at events and runs workshops, at the same running his companies in Australia and Asia.

BUSINESS MATTERS 39

matters

education matters LEE BOND | SUNSHINE COAST GRAMMAR SCHOOL

DIGITAL TECHNOLOGY IN EDUCATION Love them or loathe them, digital technologies are here to stay.

Parents, teachers and youth professionals are all too aware of the impact technology has on kids and teenagers. We live in an era when posting photos on Instagram, updating a Facebook status or playing online games ranks much higher in the pecking order for children than doing work for school.

Today’s children consume data at an astounding rate and are bombarded with pressures from a conflicting range of sources, including online ads, the gaming world, peers, parents and school. The pace of life is fast and we are seeing an increasing number of children suffering from depression and psychological issues, often as a result of the misuse of digital technology. Renowned child psychologist Dr Michael Carr-Gregg provides a wealth of knowledge and resources for adults who have concerns about young people.

Adults are finding themselves locked in a battle with their children, where computers, touch screens or mobiles are seen as the problem, and quite often, these devices become the bargaining chip. Banning the technology seems like a quick fix, but it is only a short-term, temporary solution and will not change ingrained behaviour in children, for whom using technology is like breathing. The hi-tech world is alluring for them, but you’re the parent and you have the right to put some boundaries around their online activity. Beyond that, a more intelligent approach is required to demonstrate how digital technologies can be used purposefully.

The device itself isn’t the real problem, it’s the attitude of the user, their expectations and how they use the technology. Many kids view computers as toys, rather than tools, and therein lies the problem. If they have an Xbox or PlayStation, let them use that device for gaming, not the family computer.

Children are able to navigate websites and social media at the speed of light, but the veneer of teenage technical skills is thin, with many unable to fully operate a word processing package or utilise a spreadsheet effectively. Google is generally the first port of call for just about any question. While Google does have a range of useful extras, children seldom go beyond the basic search engine. Wikipedia is also overused as a primary knowledge source. Although both are acceptable starting points for an educational journey, children should be encouraged to stretch their thinking, question the reliability of what they are reading and triangulate information from Google and Wikipedia with other more reliable sources.

We should be encouraging our children to leverage the capabilities of computers in order to communicate effectively through their writing, accept constructive feedback and cultivate critical thinking and decision-making skills as part of the learning process. Their digital footprint will follow them into adulthood and the workplace. Most children are unaware of the harm they are doing to their own reputations by posting inappropriate images and comments without thinking about the consequences to themselves or others. There’s a lot of rubbish on the internet. Our children are authors of some of it, but if used properly, the web can really enhance learning, provide a window to the world, and help prepare our youngsters for life beyond Year 12.

ABOUT THE AUTHOR Lee Bond is the eLearning Coordinator at Sunshine Coast Grammar School.As a teacher, Lee has worked in the UK, Middle East and Australia, presenting at several international IT conferences over a 20 year career. He understands the opportunities and issues technology brings and the positive impact technology can have when it is used purposefully.

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matters

i.t. matters JACK SWANEPOEL | ALL COMPUTER SERVICES

THERE ARE TOOLS FOR JUST ABOUT ANYTHING! With the boom in commercial internet use recently, a plethora of online tools has burst onto the scene, which promise to make things easier, better and faster.

Just look at the Apple App Store!

The beauty of online applications is that they are available wherever you have internet access, and we’d be hard-pressed nowadays to find a place where there isn’t some sort of internet access. In the computing industry, there are a number of convenient online applications that can be used to solve problems. Some popular ones are: GoogleDocs An online collaboration platform that allows multiple people to access the same set of documents and files online, and tracks versions, and changes made.

Cloud storage facilities Dropbox, GoogleDrive, SugarSync and others allow you to store and synchronise files online, making these available to you whenever you have internet access.

To test internet speed use www.speedtest.net. This tests the upload and download speeds of the internet service you’re on Anti-virus protection A number of ‘free for non-commercial use’ products are available, including AVG Free, Avira, and others. For combatting malware, Malwarebytes and CCleaner are effective and popular.

Remote access TeamViewer and LogMeIn123 are two popular products that allow access to desktops and machines remotely and securely across the internet.

There are tools for just about anything that needs doing. Just search for them on your most useful online tool, Google!

Worry Free I.T. Worry Free I.T. Worry Freeyour I.T.I.T. Let us Let us worry worry about about your I.T. Let us worryso I.T. operations, that you operations, soabout that your you can can operations, so that you can focus business focus on on your your business focus on your business 24/7 service 365 day availability 24/7 service 365 day availability 24/7 service 365 day availability Prompt remote or on-site response Prompt remote or on-site response Prompt remote or on-site response I.T. Helpdesk I.T. Helpdesk I.T. Helpdesk Multi-site and mobility service Multi-site and mobility service Multi-site and mobility service Cloud solutions and integration Cloud solutions and integration Cloud solutions and integration Certified, industry accredited engineers Certified, industry accredited engineers Certified, industry accredited engineers Professional, progressive I.T. Professional, progressive I.T. Professional, progressive I.T. Quality, action, speed and delivery Quality, action, speed and delivery Quality, action, speed and delivery Competence, capability, dependability Competence, capability, dependability Competence, capability, dependability Our customers are our partners and our friends Our customers are our partners and our friends Our customers are our partners and our friends

N.B. In many instances free, or trial products are available, however in commercial environments, always use paid products, and preferably commercial grade products.

The beauty of online applications is that they are available wherever you have internet access, and we’d be hardpressed nowadays to find a place where there isn’t some sort of internet access.

ABOUT THE AUTHOR Jack Swanepoel has been solving I.T. problems for businesses for over 28 years. Born in South Africa, Jack is ecstatic to be living and working right here on the Sunshine Coast.

w w w

(07) (07) 5456 5456 1184 1184 service@acsqld.com.au (07) 5456 1184 service@acsqld.com.au service@acsqld.com.au allcomputerservices.com.au allcomputerservices.com.au allcomputerservices.com.au

BUSINESS MATTERS 41

matters

brokerage matters ROD RUSSELL | SAVVY BUSINESS SALES

IS YOUR BUSINESS PREPARED FOR SALE? Understanding how business buyers make their final buying decision can be critical to selling your business.

As the business owner, you may have a clear idea what you’re selling: the fitout, profits, systems, location, lifestyle, brand and the years of hard work building the business.

No 1 Ranking Online Retailer Home Based

What a buyer is actually buying is much simpler, and it’s often not the lifestyle or independence promoted to get their initial inquiry. The final buying decision will come down to the research process or due diligence.

This is a technical, highly involved research process that, by its conclusion, has stripped away the more romantic drivers to purchase. This reduces what a business buyer is buying into its simplest form: A business buyer is predominantly buying the future maintainable profits of the business, which you can demonstrate, under predictable circumstances, can and will be sustained for the next three to five years.

Are you searching for a flexible & affordable business to restore your independence, support your lifestyle & only work 25 hours a week from home? Then here’s your chance.

This booming No 1 ranking Online business has all the systems in place & is ready for you to walk in and take over. With the latest research suggesting that by the year 2016 online sales will double, that makes this business very attractive.

Price $99,000 including stock

Rod Russell 0409 931 600

Bustling Supermarket in a Desirable Location

Of course, things like the fitout, lifestyle, lease and location are extremely important; however you could have one of the most wildly attractive and profitable businesses available but you won’t attract a buyer unless you can demonstrate continued future profits.

Whether you’re selling today or in three years’ time, you need to prepare the business for sale. Financial and legal documents are the basis for any due diligence that a buyer might conduct.

Without a solid method of verifying your profits, turnover and tenure, most serious buyers will simply walk away.

Whether you’re selling today or in three years’ time, you need to prepare the business for sale.

By eliminating risks, doubts and uncertainties in your business, you will earn the buyer’s confidence and the likelihood is that they will proceed. This scenario will usually also attract a better sale price in a shorter time frame, which is the perfect scenario to sell a business.

SCAN HERE TO VIEW VIDEO

42 ISSUE 60

ABOUT THE AUTHOR Rod’s unrivalled professionalism and years of experience have earned him the reputation as the Sunshine Coast’s most successful business broker.

He continues to raise the standards in business sales.

A bustling supermarket in one of SE QLD’s most desirable beachside locations – Alex Headlands. Purpose built and part of one of the Coast’s largest holiday resort complexes, this stunning supermarket enjoys an enviable position and services literally hundreds of units within a 500 metre radius. Boasting annual sales of $1,800,000 (and growing) this well laid out business has endless potential for further expansion.

Price for immediate sale - $495,000 + SAV

Jeremy Bycroft 0418 829 235

Brisbane Tyre Dealership This award winning business has been operating for over 30 years and continues to grow. With annual sales of approx $2.2 million, working owners can expect generous profits from this well respected dealership. Affiliated with an international supplier and located in a high growth area, this is a must see.

$399 000 plus stock

Rod Russell 0409 931 600

Extreme Sports Retailer A true lifestyle business offering the owner enjoyment and profit. Selling premium, exclusive brands of Stand-Up Paddle Boards, Kite Surfing, Wind Surfing, Kayaks, Skate, plus a huge range of accessories and clothing. Boasting impressive, continuous growth over the last 4 years, this business is on track to produce record sales in excess of $800K for the 2014FY as the water sport market continues to grow.

Price $188,000 + SAV Jeremy Bycroft 0418 829 235

T 5444 3300 E sales@savvybusiness.com.au

www.savvybusiness.com.au

matters

insurance matters ANTHEA O’SULLIVAN-KOVACEVIC | AOK RISK SOLUTIONS

When life rains on you,

WE HAVE YOU COVERED

WHAT WILL YOUR DEATH COVER SAY ABOUT YOU? ‘Here lies (insert name), who cared for his/ her family so deeply... but still left them in great debt.’ Will this be your headstone?

This situation is not an uncommon scenario, but one that can usually be avoided.

We spend so much of our time working hard to ensure our families have a good life. But have you really thought about how they would fare after your death? The deep sadness of losing a loved one cannot be prevented. But the debts and financial hardship can be very easily prevented, if action is taken in time. That is, when you’re reasonably healthy, and before a terminal illness has been diagnosed.

So how do we decide on how much Life Insurance is needed to leave our families debt free and living comfortably? Below is an example of how one family decided how much to leave behind. This is one father’s cover amount choice for his Death Benefit policy. His wife’s policy is set up exactly the same way, and they are each other’s beneficiaries. I’ve left a column so you can fill in your own sums to help you work out your own needs, should you choose a similar model.

Set aside funds for: Home loan pay out

$270,000

Investment property loan

$420,000

Credit cards pay out

$7,000

Car lease pay out

$21,000

Sue’s ** school costs x 5 years

$25,000

John’s **school costs x 7 years

$35,000

Place amount in bank for interest

$1,000,000

Funeral expenses

$10,000

Total Death Cover

$1,788,000

**The names have been changed.

This couple have chosen to pay out their debts, include their children’s remaining school costs (at $5000/year), and set aside $1,000,000 to put in a high interest savings fund so that the remaining spouse can live off the yearly interest, if needed. The $1,000,000 is then to become a legacy payment for the children once they were of a certain age (in this case, 28 and 30).

The premiums for this particular policy were put through a very good superannuation fund. This meant they don’t have to pay for this policy out of their cash flow. It is also tax deductable to his fund. The premiums are only about six per cent of their annual super contributions, so their super is still growing well.

Ask yourself...

Am I sure that my Life Insurance cover would really leave my partner/family debt free?

Would it be enough for my kids’ education costs to aged 18 and beyond?

Do I have Trauma Cover?

(This covers cancers, heart disease, strokes etc.)

Would it support 100% of my expenses for 12 months if needed?

Is it enough to allow my partner to stop working to be my primary carer?

Did you know your Insurance can be paid for

by Superannuation?

Ask yourself today, “What will my death cover say about me?”

ABOUT THE AUTHOR Anthea O’Sullivan-Kovacevic has 10 years’ experience in the personal insurance industry. Locally based on the Sunshine Coast, she will happily come to your home or office during or outside of business hours, to set up a policy that will give you peace of mind.

5414 9030 | 0409 342 552 | www.aokrisk.com.au Anthea O’Sullivan-Kovacevic, founder of AOK has 10 years’ experience in the Insurance industry and trades as AOK Risk Solutions (ASIC No.236099).

BUSINESS MATTERS 43

ONLINE SUCCESS STRATEGIES FEATURE

THINK MONEY, THINK ONLINE, THINK SOCIAL MEDIA, THINK GOOD WEBSITE, THINK TRUST, THINK CONFIDENCE! Think Money has achieved online success by being very interactive with their clients and prospects. The use of social media and a good website helps instil trust and confidence in our brand and the desire to learn more about us.

Our website holds a wide range of information that is constantly updated with information on our events, news updates, blogs, videos and gives easy access to register for our free events. Our private members area also holds a wealth of information.

BE THE EXPERT IN YOUR NICHE WITH VLOGGING

EXPANDASIGN CONTINUES TO GROW AND LEAD

One of the best ways to inform, educate, inspire and engage your market online is through regular professional video blogging.

Become seen as an expert in your field and create an effective content marketing platform that reaches your audience through the power of online video.

Expandasign – first to introduce the teardrop flying banners and pop ups into Australia in 1999, continues to lead while others follow.

Sunshine Coast businesses can now get a fully produced and managed video blogging strategy through the Vlog Pod. This unique service deals with all of the technical hassle to produce stand out quality content so you can focus on delivering your knowledge and engaging your audience.

Long-term online marketing strategies have expanded our customer base, enabling us to service 1000s of satisfied customers Australiawide from our base on the Sunshine Coast.

The key to our strategy is continually updating, using the latest technology to ensure customers can quickly find the products they need from the minute they hit ‘search’. This is followed up by regular informative email marketing and excellent after-sales service.

GENERATE NEW LEADS WITH THE CLICK OF A BUTTON

One of the best ways to target your intended audience and generate new leads is through using LinkedIn – basically business gold.

Use advanced searches to examine through specific industries and areas to find and connect to potential clients locally and globally.

Networking is made easy with LinkedIn which you can do from your home or office with just the click of a button.

LinkedIn search engine contains all the important details to find the perfect candidate for your business.

VL G D Think Money

Ben Amos Innovate Media

Expandasign

Carlee Webber Queensland Bookkeeping Services

P. 5430 4777 W. Thinkmoney.com.au

P. 5450 2715 E. info@vlogpod.com.au

P. 07 5351 1757 W. Expandasign.com

P. 0427 745 944 E. carlee.webber@bigpond.com

44 ISSUE 60

ONLINE SUCCESS STRATEGIES FEATURE

HAVE YOU HAD A DIGITAL FACELIFT LATELY?

THE POWER OF THE FREE WIDGET

JUST GETTING BY ONLINE VS A THRIVING VIRTUAL ECOSYSTEM

BUSINESS MATTERS MAGAZINE NOW HAS AN APP

It is important to be active online and keep media websites up to date. Put your name out there to attract and generate new leads. Often with websites like Facebook and LinkedIn, new leads for businesses are often coming from your friends of friends so keep active and post regular status updates and fresh pictures to help keep you in their newsfeeds.

For a successful online strategy offer a Free Widget.

A widget is useful information your prospect can use to solve their problems. This can be a report, cd, dvd or book.

In exchange for the widget the prospect has to give you their contact details. This is very important because once they have given you their details you can communicate and educate them, demonstrating your expertise.

Follow up by using an email sequence, building trust and goodwill for future business.

Before you want a new CRM, Email Marketing, Social Media Campaign, Virtual Assistant etc, implemented, be sure to have somebody (you, an internal staff or virtual staff) assigned as a Project Leader.

Working at Business Matters Magazine as the Business Development Manager, I use quite a few online strategies.

Lately I have been having quite a bit of success with LinkedIn, sending individual categories a personal message. Also looking for appointments in particular locations, so if I am heading to Noosa I will look up businesses in Noosa and try to connect with them. This has been working well. But the best new thing we can boast about at Business Matters Magazine is our new app. Download it for free. Search for Business Matters Magazine.

It is essential to revamp your website/business page every couple of months including maintaining a fresh face on your online media.

This will attract new clients and most importantly help to keep these clients.

ACCELERATED

BUSINESS MARKETING More Leads, More Customers and More Profits in 12 Months or Less... Guaranteed

First identify if what you are assigning is a Project or a Process, implementing anything for better productivity should be handled as such, but especially with new online systems and marketing.

Processes can easily be outsourced or trained, Projects need somebody internally to drive it to make it work. Once your new online project is implemented, it can then be handled as a process.

Follow this and you will have a healthy Virtual EcoSystem that supports the growth of your business.

M A T T E R S

M A G A Z I N E

SUNCOAST Mick Kenny Accelerated Business Marketing John Gowland ChemDry Suncoast P. 1300 793 544 E. suncoast@chemdry.com.au

P. 0407 962 602 E. support@ acceleratedbusinessmarketing.com.au www.acceleratedbusinessmarketing.com.au

Monty G. Hooke Ezy VA

David Billsborough Business Matters Magazine

P. 1300 785245 E. info@ezyva.com

P. 0419 196 879 W. www.bmmag.com.au BUSINESS MATTERS 45

localsuccess

“We aim for the perfect balance of youth and experience. It puts our team at the cutting edge and provides a solid depth of knowledge to solve any IT issue,” said Ian, founder and Director of OJ Networks.

OJ Networks are a growing IT company that has found a unique niche in the market. Their combination of IT Support for Business and Professional Web Design and Hosting allows them to provide a full complement of services to their clients. “Our clients are speaking with one voice when they say they want simplicity in their IT,” said Ian. “Who wants to wait on hold to overseas to fix an issue with their site? They simply call us and we look after them.”

The growth at OJ Networks has for the most part been organic. “Word of mouth has always played a major part in attracting new clients,” said Ian. “The trust built between OJ Networks and our clients allows our clients to be confident in recommending us. That means a lot because our clients’ business and personal relationships could be affected through their recommendations.”

So what is it that makes a great IT company? “I think the most important factors would be the ability to problem solve a wide range of technical issues, implementing the latest technologies and offering traditional honest service,” replied Ian. One of the biggest issues facing Sunshine Coast businesses is that

they have no way of determining the quality of an IT company/person until they try their services. So what sets OJ Networks apart? “Our core team are Microsoft Certified Engineers which means we have put in time and money to learn the correct way to manage complex server environments. Always look for that in an IT company if you have a Microsoft network in your business,” said Ian. “You could also take the approach of due diligence as one of our recent potential clients did. They rang the companies listed as testimonials on our website and asked for a further list to call. They are now a valued client with an OJ Networks supplied hybrid cloud/in-house server solution.”

If you have thought about having your IT professionally managed, OJ Networks offer a range of services from Hourly Rate to complete Managed Services and would be happy to discuss your specific scenario.

OJ Networks 1794 David Low Way, Coolum Beach P. 5329 3200 E. info@ojnetworks.com.au W. www.ojnetworks.com.au

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BUSINESS MATTERS 47

businesswakeup

BUSINESS WAKE UP

material away for free and wondering how was I going to monetise it.

That didn’t bother me at all – I saw it as the best marketing opportunity I had. So I found a university communications student and paid her to go through my hours of DVDs and create a YouTube channel.

with Amanda Gore

I am not a technical person, a web person or even an online guru. But I do know that doing something online changed my business. Five years ago, when I returned from living in the USA, I had been ‘forgotten’ as a speaker!

Being an early adopter and having an innate sense of how people like to communicate, it came to me to put lots of my clips on YouTube. People were aghast that I was giving my

We passed the million views mark at the end of last year and those clips have been the strongest source of new speaking jobs for me. I feel blessed that many people use them as training tools, and when they have bigger conferences they invite me to speak based on what they saw in the clips.

If you Google something and in the series of search results there are written answers and also YouTube answers – which one do you choose?

YouTube, more often than not. People are so addicted to watching TV or some form of electronic movie that they

will usually choose YouTube. To learn how to do something, seeing it done is much easier than reading about it.

Think about how you can educate your market and become the expert because you are on TV – or the equivalent of TV – internet TV! Teach people how to use your product and show them all the possible variations.

It worked for me. The videos don’t have to be fabulous quality, just be entertaining or at least interesting and energetic.

WAKE UP AND WIN Make a simple video clip on your smartphone, upload it to your new YouTube channel today and tell everyone you know!

amanda@amandagore.com www.amandagore.com www.thejoyproject.com

TRAIN YOUR TEAM AND GET THEM QUALIFIED IN CERTIFICATE III BUSINESS ADMINISTRATION (BSB30412) FUNDING NOW AVAILABLE FOR ELIGIBLE EMPLOYEES! Increase the confidence of your team members and enhance their industry skills while your business reaps the rewards of skilled staff under this government funded initiative.

As a preferred Registered Training Organisation (RTO), FC Education is currently offering Certificate III in Business Administration (BSB30412) under The User Choice Program. This Government Initiative provides public funding for the delivery of accredited, entry level training to apprentices and trainees, including school based trainees.

Cert IV in Business Admin (BSB40507)

Cert IV in Frontline Mgmt (BSB40812)

FC EDUCATION 48 ISSUE 60

Cert IV In Small Bus Mgmt (BSB40407)

Funding is paid directly to the RTO and FC Education is currently waiving the gap fee for User Choice Trainees, allowing you as an employer to train your entry level staff to an accredited Certificate III qualification with no out of pocket expenses.

• Eligibility applies • Flexible Online Study • On the job training and support • Nationally accredited course

Diploma of Mgmt (BSB51107)

PHONE TODAY 1300 887 017 to see if your team qualifies Visit our website for a full list of nationally recognised Business Education Courses available

www.fceducation.edu.au

Online Success

Sunshine Coast Mum Goes From Flabby and Broke to

Fit and Financial.

Sunshine Coast Mum Kym Rayfield has always had an entrepreneurial flair, however her resolve was solidly tested when personal reasons forced her to make the tough decision to walk away from a very successful Maroochydore business she had lovingly built from the ground up.

Kym found herself stuck in a rut both financially and mentally, and at the same time was also battling the bulge. Forced to do some real soul searching, Kym found herself at a local CrossFit gym and with nothing to lose but her tuck shop arms, set about a mission to lose the flab and reclaim her life.

Being an ‘all or nothing’ girl, Kym threw herself into vigorous workouts and quickly got into the best shape of her life. But that’s not all she got. Kym found a niche in the CrossFit market where athletes had no access to appropriate weight lifting handgrips. “CrossFit requires a lot of lifting and my hands were torn to shreds, everyone was complaining that there was nothing on the market that was suitable, and that’s when the light bulb moment happened,” says Kym. Armed with the last of her savings Kym set about purchasing a sewing machine and decided that the only way forward was to make her own set of specifically designed ‘Pull Up Grips’ to protect her hands.

Initially it was only Kym and lucky husband Sean who were privy to her Pull Up Grips but the quality and effectiveness of the grips soon saw demand go through the roof.

Not only was everyone at her local CrossFit club asking for a pair but the news quickly spread throughout the entire CrossFit community AFTER BEFORE worldwide. Sales escalated very quickly and to such a degree that within months Kym was forced to employ a team of professional sewers to work around the clock. As soon as production was able to meet demand, it was then that JAW was firmly established as an instantly successful worldwide brand.

“I was completely astounded at the rapid success of JAW, from a tiny little niche product made at my kitchen table in 2012, to a worldwide brand that now employs over 13 staff and has its own warehouse and retail showroom in Coolum, all in under 2 years, nothing could have prepared me for the excitement of that,” says Kym. JAW now has a very extensive and growing product range that includes men’s and women’s active sportswear clothing aimed at not only the CrossFit market but the general fitness market with the inspirational motto ‘Find Your Strength’.

Kym says, “We want to change the way people look at physical fitness and exercise apparel is paving the way for people to take control. People are always telling us that when they wear our gear they feel amazing and strong, the psychology of that is when someone feels great they are much more likely to be motivated and put it all into their training, to find their strength.”

Kym has obviously ‘found her strength’ and is now not only one of the fittest mother’s you’ll see getting around the Coast but she is also the owner of a local business success story, a business that is continuing to grow at lightening speed. JAW is one Sunshine Coast company to watch as they continue world domination in the fitness clothing and accessories market. www.justanotherwod.com.au BUSINESS MATTERS 49

localbusiness YOUR LOCAL POOL SHOP MAKING A SPLASH Your Local Pool Shop opened its doors in 2010 and since that day owner Matt Beattie and the team at Your Local Pool Shop have had one formula.

Provide excellent customer service and in depth product knowledge to everybody that walks through their doors.

With this formula Your Local Pool Shop has now expanded to two locations. Your Local Pool Shop will always strive to be that type of pool shop you can feel comfortable walking into and asking any question. They will always make the experience honest, easy and educational.

Drop by and chat with one of our team members about ways to save money on electricity or to find out why your Baracuda is getting stuck in the corner of the pool.

Your Local Pool Shop Mount Coolum 5446 2214 Pacific Paradise 5448 8388

4PLAY is fast becoming Australia’s LBB (little black book) for the kitchen. Simple, sexy and seductive, 4PLAY is a collection of lovingly created recipes, from ingredients steeped in aphrodisiac lore. Be charmed by the beautiful photography, the words reminding us of that special someone in our lives, and the ease of recipes from chapters like; Finger Foods, Lick Me - I’m Delicious, Cocktails, Rendevous for 2, A Sweet Soiree and The Morning After. But above all ... savour the laugh!

4PLAY written by Mrs Turnbull (aka: Kim McCosker author of International Bestselling Cookbooks 4 Ingredients) is available at all good bookstores, department stores and at www.4ingredients.com.au

scene @ Alex Mitchell (Author Support Services), Vickie Johnson (O3Office) & Jason Hay (Aspire Housing Group)

Andy Rudd (Nuskin) & Lorraine Parry (Lorraine Parry Kinesiology)

Ben Amos (Innovate Media) & Grant Goodrum (Century 21 Coastal)

Jasmine Sharpe & David Billsborough (Business Matters Magazine)

Anthea O’Sullivan-Kovacevic (AOK Risk Solutions), Peter Hayman (Jim’s Pest Control),Jannean Arkinstall & Barry Hargreaves (Jaz Renovations and Construction)

Renee Corkill (MJJ Accounting and Business Solutions) & Michael Flegg (Michael Flegg Design)

Tracey Whelan & David O’Brien (Home & Away Catering)

John Hutchinson (Kook Multimedia), Donna & Gerry Morris (Hot Business Events)

Rachael Lord & Bec Holliday (Be Beautiful Studio)

New Issue Launch Thanks to Greg and his team at ‘Your Place’, 45 Brisbane Road, Mooloolaba for once again hosting our new issue launch. Most comments were that it was even better than last time. Well done guys.

Tania Marsden (Nuskin) & Austin Parry (Austin Parry)

50 ISSUE 60

localbusiness HIP CHICKS, HEROINES AND HISTORY In celebration of Anzac Day and in partnership with Voices on the Coast, Sunshine Coast Council presents a night with author Pamela Rushby at Maroochydore Library on Thursday, April 24 from 6 to 7.30pm.

Born in Queensland and still residing in Brisbane, Pamela is a writer of all trades.

She’s written everything from children’s

books to television scripts and commercials.

Her children’s and young adult fiction titles include Flora’s war, The horses didn’t come home and When the hip chicks went to war just to name a few.

As long as Pamela can remember, she’s been a reader. And ever since, at the age of six, encountering a photograph of Enid Blyton seated at her desk in an English country house, dogs at her feet, probably engaged on rattling out another Famous Five adventure, she decided that she wanted to be a writer.

OCEAN LIFE EDUCATION

She achieved this after taking the long way round of working as an advertising copywriter, a publicity officer and a pre-school teacher, studying ancient history, journalism and art history and writing and producing for television.

Join Pamela as she talks about writing faction - the art of mixing fiction and fact in your novel. Copies of Pamela’s books will be available for purchase on the night.

For more details visit your local Sunshine Coast Library in person, call 1300 LIBRARY or visit council’s library website.

Ocean Life Education is a unique hands-on environmental education business based right here on the Sunshine Coast. Owners Richard and Tracey Coward are passionate about the marine environment and have been running live marine life incursions in schools, early learning centres, vacation programs and events for ten years. Their aim is to build new generations of environmentally savvy people, allowing them to make informed and sustainable decisions about the environment, ensuring its future protection.

Phone: 5443 8545 or 0404 455 690

A DYNAMIC MODERN EXECUTIVE ENVIRONMENT

IS IT TIME YOU LEFT HOME?  Fully serviced or totally un-serviced executive offices  We do as much or as little as you need  Board and meeting room hire  Latest technology  Virtual Office

Events evening Wednesday 16 April 2014 Innovation Centre, University of the Sunshine Coast 5-7pm Involved in events? Make sure you are ‘scene’ at THE industry evening on the Sunshine Coast!

• • • • • •

Welcome by Mayor Mark Jamieson Meet members of the new Sunshine Coast Events Board Special guest speaker Event industry exhibitors Free entry and entertainment Cash bar available

Be there to win! RSVP now to events@sunshinecoast.qld.gov.au to go into the draw to win two tickets to the Melbourne International Comedy Roadshow. Drawn at 6pm.

www.regatta1.com.au Ground Floor, Regatta Corporate Building 2 Innovation Parkway, Birtinya Sunshine Coast, QLD - (07) 5413 9200

www.sunshinecoast.qld.gov.au 07 5475 7272 Sunshine Coast Council gratefully acknowledges its supporters:

BUSINESS MATTERS 51

Who are we?

Each year over 12,500 volunteers work in teams to: • Plant more than 1 million trees for habitat and land restoration and action on climate change • Collect over 1,000 tons of native seed for revegetation and reforestation projects • Build and restore over 300 kilometres of walking tracks and boardwalks • Install more than 80 kilometres of conservation fencing to protect vulnerable areas • Complete 500 wildlife surveys to assist with threatened species management • Deliver in the order of a million hours of conservation volunteering Conservation Volunteers is a national, not-for-profit organisation with 21 offices throughout Australia.

What are we doing locally?

How can you get involved?

To become involved, or learn more about CVA, contact Mark Dwyer.

0404 828 921

• Restoring and improving Richmond Birdwing Butterfly Habitat. Site locations – Sunshine Coast Hinterland. Tasks – site preparation and Richmond Birdwing Vine Plantings. Project Partners include – Sunshine Coast Council Land For Wildlife Program, Wildlife Preservation Society of QLD, the Richmond Birdwing Butterfly Conservation Network • Habitat improvement, track work, light construction, Project Partner – the Australian Koala Foundation.

Sunshine Coast Hinterland [between Kenilworth and Eumundi].

Instead of your golf day sponsorship this year, why not take the team on a local conservation volunteer team building day. Ask us for pricing details.

Ask about our corporate membership

Just $75/year.

 Support your local conservation volunteers. Just $50 a month to have your logo here!

HAYCROFT WORKPLACE SOLUTIONS

M A T T E R S

Keeping Employment Simple

www.conservationvolunteers.com.au

M A G A Z I N E

Have you been to the Drift Bar yet?

You may remember Shane Hepburn as one of the owners of the very successful Lot 104 in Mooloolaba. Shane is now the proud owner of the Drift Bar which is proving to be equally as successful for Caloundra. Shane Hepburn noticed the status quo of people not from Caloundra describing the town as old and vacating the area for newer areas. However, growing up in Caloundra, Shane knew there was a far more beautiful side to the town and he wanted to showcase it through a stylish yet relaxed venue. This is when he decided in December 2013 to launch ‘Drift’ – a bar and dining experience with live music and million dollar views over Caloundra’s beautiful beaches. Working with the growing number of innovative business

owners drawn to Caloundra was also an encouragement to start the fresh new bar with the like of people such as Bill Darby, Tim Adams, Jonny Bundellu and the proactive Caloundra Chamber team. The start of March saw Drift bar start undergoing their second stage of renovations which will be completed just in time for Easter. Drift is the only venue on the southern end of the Sunshine Coast (that is not a club) that specializes in medium sized functions

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from 25 to 100 people – perfect for work functions, weddings, bucks nights.The opening hours of 7am until midnight allow for plenty of time during the day to indulge in old-fashioned ‘pub’ food with a modern twist or if you prefer a night out, there is always live music accompanied with the famous craft beer range and variety of other drinks to make a night at Drift a night a to remember. www.driftbar.com.au

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BUSINESS MATTERS 53

magicmoments

MAGIC MOMENTS

with Dranko Magic We are so thrilled with this issue being our 60th issue of the magazine. I personally get to meet so many of you when I deliver the magazine and love the feedback that I so often get from you. It is great for me to be at the face of some wonderful compliments on the Magazine over the last few years and love that so many of you now know me and stop me to say Hi. This issue of the magazine is all about online success and I guess I need to admit that I didn’t really think I did much

So my advice is even if online isn’t really your thing, try using technology to help take your business to a new level, like me you may be surpised at how easy it makes things. online. I don’t do Facebook, I don’t do Twitter, I don’t do LinkedIn, to be honest I don’t even know what they mean!

But when I think about it, I do more than I originally thought. I do all of our invoicing online. We now use Xero, which has been great for our business, it means that quite a few of us can look at the same book, even at the same time, without any hassle. Dropbox has been something we now use quite often as well, it makes it really easy for me to easily share our high resolution photography images both with our designer and also with advertisers. I also do all of our banking and finances online. I also help with the updating of our website by uploading pictures etc from our

This year why not be your own boss?

Work your own hours We guarantee your income* We train you We help you step by step We can even do your books

launches. So I guess there are a few things that I do online when I think it through.

I know that Business Matters has recently been doing quite a bit of work with LinkedIn and I hear that that is going great guns, so I may even try my hand at this LinkedIn thing.

So my advice is even if online isn’t really your thing, try using technology to help take your business to a new level, like me you may be surpised at how easy it makes things.

Dranko Magic is the other half of Business Matters Magazine. He is our Operations Manager; this role includes professional photography, looking after all the invoicing, accounts, debt collection and also the delivery of the magazine.

EINSTEIN INNOVATORS REAL CONVERSATIONS

our mantra 2 (to us this is the same as MC = E la mu for in’s ste Ein TS) D CONNECTION TIMES LO EDUCATION MOTIVATION AN a Sunshine We invite you to become Matters Coast Innovator. Business ga is passionate about makin re on the difference to business he t’s have Le Sunshine Coast. Are you? out: some real conversation ab

mer Next event’s topic is ‘Custo ast’ Co e Service on the Sunshin pm NEXT LUNCH 6TH JUNE, 12 b Clu rf at the Mooloolaba Su

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Mention this ad in Business Matters to receive the discount. *Printing cost only.

Design costs may still apply.

Call/Email us now for a list of our current coffees. Delivered direct to your business Address: 7 Page Street, Kunda Park, QLD 4556 Phone: (07) 5476 8400 W: www.sunshinecoastcoffeeroastery.com.au E: enquiries@sunshinecoastcoffeeroastery.com.au

Qualified accountant specialising in bookkeeping

We offer the best available cover…

At the most competitive price!

We offer ‘Jargon Free’ policy understanding…

We know what is covered.

John Pickering, the accountant who is passionate about bookkeeping.

Call John Pickering on The accountant specialising in bookkeeping

info@copywizz.com.au www.copywizz.com.au

We offer general insurance for absolutely whatever you need covered!

 Registered BAS agent  Payroll & PAYG  Xero Certified Partner MYOB & QuickBooks  Accounting software setups  Mobile service

BookkeePing and aCCounting ServiCeS

5479 3800 9 Plaza Parade, Maroochydore

0401 717 630

Phone 5450 6174 Mobile 0423 808 108 www.impact-insurance.com.au Authorised representative of Longfellows Insurance Broking: A division of Priben Pty Limited ABN: 63 737 820 765 AFS: 261209

V.I.S.A. boasts a 99% success rate for our clients’ visa applications Talk to us about all Australian Migration visas including:

Professional advice explained in terms you will understand.

 Student visas  General Skilled Migration  Employer Sponsored Migration  Temporary Working visas  Business visas  Family visa stream

 Specialising in assisting employers who may require overseas workers for specialised projects  Fees are fixed with NO hidden additional costs  Priority processing for Employer related working visas

MARN 0639290

MENTION THIS ADVERTISEMENT AND RECEIVE A MIGRATION ASSESSMENT (45 mins) AT OUR DISCOUNTED RATE OF $88.00 (inc GST).

0407 930 929 sue@visa.net.au

www.visa.net.au

What is a Restaurant?

Is it just a building with a kitchen that prepares and serves food?

Absolutely not! A restaurant is an experience in culinary delight in an atmosphere of relaxation and pleasure. It is more than just the meal.

Atmosphere is so important.

Are the lights too bright? Is the noise level too high? Is the carpet too loud?

Are the wait staff indifferent? Is poor atmosphere driving customers away?

Bon Appetit!

BUSINESS MATTERS 55

Bartercard: helping businesses grow on the Sunshine Coast for over 22 years Thanks Bartercard for the last four years. I have bought so many fantastic things on Bartercard including tickets to motivational speakers, holidays, computers, even a pedigree kitten. I pay rent on Bartercard and just recently purchased a property paying the deposit on Bartercard.

I can honestly say it has been great for my business.

Thanks again for your service and always smiling demeanour.

The more we investigate the opportunities in Bartercard the more doors open, especially within the hospitality sector.

Taking the time to better understand the Bartercard system has shown us how to access revenue previously lost in room nights that would otherwise have expired valueless.

Bartercard for us simply means more business.

Vickie Magic Editor, Business Matters Magazine

Bill Darby Director, Rumba Beach Resort

I’m a firm believer in the concept of bartering and saving cash for better uses and I believe that using Bartercard has helped us to keep ahead of the competition and improve our business.

We now primarily use Bartercard to win cash contracts as it’s an effective method to close a deal.

I use Bartercard trade dollars to satisfy my travel bug, but I do recognise the value of using them in a way that benefits me financially.

I spend trade dollars on services for my rental property that are tax deductible and also allows me to offer a well maintained property to maximise cash rental returns

Martin Pettifer Big Screens Australia

Judy Bartlett Rapid Response First Aid Training To discuss how Bartercard can help your business, contact our friendly team

1300 BARTER bartercard.com.au

businessimprovementstrategies

BUSINESS IMPROVEMENT STRATEGIES with

Kylie Anderson

A key prerequisite to maximising value in your business is to minimise the everyday role you play in keeping it running. Happily, achieving this aim also allows you to do more of what you really want to do in life and less of what you don’t, a goal we strive to achieve for our business clients.

One common time commitment issue for business owners is marketing.

So business owners really need to avail themselves of the hands-free approach that a good online marketing

As always, a little effort and planning brings great rewards, not least of which is freeing you up to spend more time living and doing what you love! strategy can offer. If done right, they can almost be ‘set and forget’, at least for a time. But how do you know if your online marketing strategy is working? As we all know, site traffic alone does not always equal success.

of professional solutions available. A good statistics tool can provide you with detailed information, including:

The crucial step is to know your market, ideal customers and marketing goals.

Most business owners have a really good feel for this, but few take the time to set their ideas down, a process that in itself can really clarify strategies. The next step is to carefully consider and set some Key Performance Indicators against which to measure your goals.

These are unique to every campaign.

Landing page on your website

Referring site information

To measure progress, you need information about your ‘hits’ and the consumer’s response to your campaign.

Many website providers offer basic statistics tools, or there is a range

VL G D Do you want to get noticed?

Come out from behind the keyboard and let us share you with the world.

The Vlog Pod is the Sunshine Coast’s professional video blogging studio space and service.

Join us now and take advantage of the $99 introductory offer* for the first clip of your strategy.

We will film, produce and publish your video blog in our stress free, purpose built studio.

Scan the QR Code for an intro to the studio space and call or email info@vlogpod.com.au 07 5450 2715

Geographic location of hitters

Time spent on your website Bounce rate (if the visitor left without looking any further) As always, a little effort and planning brings great rewards, not least of which is freeing you up to spend more time living and doing what you love!

Kylie Anderson is the director at RjS Accounting. RjS are chartered accountants and smsf specialist.

P. 5449 9299 www.rjsaccounting.com.au

Get out of the kitchen and enjoy your next event...

CALL HOME AND AWAY CATERING + + + + + + +

Catering Services Corporate Events Engagements Wedding Receptions School Camps Cocktail Parties and Finger Food Birthday Parties

+ + + + + + +

Sandwich Platters Breakfast Buffets Morning and Afternoon Teas High Teas Buffet Lunches and Dinners BBQ Lunches and Dinners Christmas Celebrations

Mention this add, and receive a 5% discount off the final quoted price for your next function.

David O’Brien 0427 746 193 www.homeandawaycatering.com.au

Time is money in the restaurant game.

Chefs often spend too much time gathering up their tools of trade before approaching their work station. The chef ’s time is the most important in the kitchen... and the most expensive.

*The $99 introductory offer applies to your first video of an ongoing strategy and is available for a limited time only

Is there a more cost effective way?

Bon Appetit!

BUSINESS MATTERS 57

BUSINESS MATTERS MAGAZINE

CA L E N DA R APRIL/MAY MONDAY APR

7

TUESDAY

8 Business Matters Magazine New Issue Launch, Your Place Espresso & Bar, La Balsa Building Mooloolaba You Tube Video Marketing Workshop, www.thecreativecollective. com.au/events

14

COMMUNITY EVENTS BUSINESS EVENTS

WEDNESDAY

THURSDAY

FRIDAY

9

10

11

Moon Lee Taekwondo Self Defence Classes, Nambour Primary School Sports Hall, Nambour, www.moonleetaekwondo.com.au

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106 Rhythm Culture Drum, Sing, Dance workshops, Nambour Civic Centre

15

16

TIR Property Showcase, State of The Nation, www.thinkmoney.com.au

Budget Bootcamp (Clients Only), State of The Nation, 55 Sugar Rd, Maroochydore, www.thinkmoney.com.au

Cert 111 Business, www.targettraining.com.au

Events Evening, Innovation Centre, USC, Ph: 5475 7272, www.sunshinecoast.qld.gov.au

Cert 111 Hospitality, www.targettraining.com.au

15-20, 2014 Australian Dragon Boat Championships, Stockland Park, Lake Kawana, www.ausdbf. com.au/content/2014australian-championships

21

22 Making Web Videos, Maroochydore Library,Cotton Tree, Bookings Essential, 1300 542 727

EASTER MONDAY Discover The iPad, Cooroy Library, Ph: 5329 6555

28

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs,

5

58 ISSUE 60

18 GOOD FRIDAY

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs,

Jimeoin – Yes, Yes, Whatever?!, The Events Centre, Caloundra, Ph: 5491 4240

Save your Sight, Kawana Library, Buddina, Ph: 1300 542 727 Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Caloundra Country & Farmers Market, Currimundi State School, Buderim St, Caloundra Caloundra Street Fair, Bulcock Street, Caloundra, 8am - 1pm

19

20

Sunshine Coast Falcons vs PNG, Stockland Park, Birtinya, Ph: 5437 7666

EASTER SUNDAY

Kenilworth Cheese, Wine and Food Festival, Free entry, Ph: 5446 0003

2014 Australian Dragon Boat Championships, Stockland Park, Lake Kawana, www.ausdbf. com.au/content/2014australian-championships

24

25

26

27

Noosa Ultimate Sports Fest, Various locations around Noosa, Noosa Heads, Ph: 5449 0711

Noosa Ultimate Sports Fest, Various locations around Noosa, Noosa Heads, Ph: 5449 0711

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Caloundra Country & Farmers Market, Currimundi State School, Buderim St, Caloundra

Moon Lee Taekwondo Self Defence Classes, Nambour Primary School Sports Hall, Nambour, www.moonleetaekwondo.com.au

Moon Lee Taekwondo Self Defence Classes, Nambour Primary School Sports Hall, Nambour, www.moonleetaekwondo.com.au

www.moonleetaekwondo.com.au

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

6

7

www.moonleetaekwondo.com.au

17

Sunshine Coast Fire vs Redlands United, Stockland Park, Birtinya, Ph: 5437 7666

23

30

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs,

www.moonleetaekwondo.com.au

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm-8.30pm

13

www.moonleetaekwondo.com.au

29

Property Wealth Workshop, Property Showcase, 55 Sugar Rd. Maroochydore, www.thinkmoney.com.au

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs,

Five-O-Five Club, Friday Afternoon Drinks, Nambour Civic Centre, Nambour, Ph: 5475 7777

12 Goal Mapping For Wealth Full Day Workshop (Clients Only) Mantra Mooloolaba The Esplanade, www. thinkmoney.com.au

Five-O-Five Club, Friday Afternoon Drinks, Nambour Civic Centre, Nambour, Ph: 5475 7777

The Visual Networks Full Day Workshop,

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs,

www.thecreativecollective. com.au/events

SUNDAY

Cooroy Markets, Maple St, Cooroy, 8am - 1pm, Ph: 0418 793 962

www.moonleetaekwondo.com.au

Manage Quality Customer Service & Double Diploma, www.targettraining.com.au

Facebook Profiles & Facebook Marketing For Business Beginners,

SATURDAY

2014 Australian Dragon Boat Championships, Stockland Park, Lake Kawana, www.ausdbf. com.au/content/2014australian-championships

Moon Lee Taekwondo Self Defence Classes, Nambour Primary School Sports Hall, Nambour,

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

www.thecreativecollective.com. au/events

Email us any events you have to magic@bmmag.com.au Phone 5444 4456 www.businessmattersmagazine.com.au

Moon Lee Taekwondo Self Defence Classes, Nambour Primary School Sports Hall, Nambour,

www.moonleetaekwondo.com.au

Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs, www.moonleetaekwondo.com.au

HAYCROFT

Storm Surfers, The Movie, Nambour Arthouse Cinema

WORKPLACE SOLUTIONS

Keeping Employment Simple

Caloundra Country & Farmers Market, Currimundi State School, Buderim St, Caloundra

Cooroy Markets, Maple St, Cooroy, 8am - 1pm, Ph: 0418 793 962

ANZAC DAY

Kawana Waters Farmers Markets, Lake Kawana, 7am - 12noon

Caloundra Street Fair, Bulcock Street, Caloundra, 8am - 1pm

MAY 1

2

3

4

Social Media Advertising Workshop, www.thecreativecollective. com.au/events Moon Lee Taekwondo Self Defence Classes, Siena Catholic College Sports Hall, Sippy Downs, www.moonleetaekwondo.com.au

Five-O-Five Club, Friday Afternoon Drinks, Nambour Civic Centre, Nambour, Ph: 5475 7777

Cooroy Markets, Maple St, Cooroy, 8am - 1pm, Ph: 0418 793 962

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

8

9

www.moonleetaekwondo.com.au

The Creative Collective, Linkedin Full Day Workshop, www.thecreativecollective. com.au/events

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Making Web Videos, Kawana Library,Buddina, Bookings Essential, 1300 542 727

May 3 & 4, 2014 Australian Body Art Carnivale, Eumundi, For Info Contact Danielle Taylor on 0403 023 802 Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

May 3 & 4, Shine with the Gympie Garden Expo, Gympie Showgrounds, Gympie Caloundra Country & Farmers Market, Currimundi State School, Buderim St, Caloundra Caloundra Street Fair, Bulcock Street, Caloundra, 8am - 1pm

10

11

Goal Mapping For Wealth Full Day Workshop (Clients Only) Mantra Mooloolaba, The Esplanade, www.thinkmoney.com.au

Charity Golf Day, Noosa Par 3 Golf Course, Noosaville, Ph: Tony Oxley 5449 7745

Five-O-Five Club, Friday Afternoon Drinks, Nambour Civic Centre, Nambour, Ph: 5475 7777

Eumundi Markets, 80 Memorial Drive, Eumundi, 7.30am - 2pm, Ph: 5442 7106

Caloundra Country & Farmers Market, Currimundi State School, Buderim St, Caloundra

Mooloolaba Wharf Twilight Community Markets, Every Friday, 4pm - 8.30pm

Kawana Waters Farmers Markets, Lake Kawana, 7am - 12noon

Caloundra Street Fair, Bulcock Street, Caloundra, 8am - 1pm

localsuccess

Congratulations SUE JOSEPH Congratulations to all the winners of the recent Caloundra Electorate Community Awards. Special congrats to Sue Josephs from Bassett Barks and Daisys Restaurant for winning Business Achiever of the Year! (nominated by the Caloundra Chamber). Chamber executive Leanne Layfield said Bassett Barks Pty Ltd was one of Queensland’s largest landscaping and potting media supply companies on 40 hectares at Beerwah. Leanne said, “Sue had more than 40 years’ business experience, absolute commitment to customer service and a strong community service background. We were delighted when Sue won her category for Best Business Achiever”.

Almost 300 guests cheered on Sue at the second annual Caloundra Electorate Community Awards event, which has doubled in size since it started in 2013.

Other winners were: Dan Moodie and Tara Smitheman (Young Business Achiever), James Cran (Young Achiever of the Year), Alan O’Callaghan (Volunteer of the Year), Jemma Carter - Caloundra State High School Sports Captain & Captain of the Queensland under 16 Women’s Volleyball team (Sport Achiever of the Year), APSL Annual Amateur Fun Walk (Community Event of the Year), Lions Club of Caloundra (Environmental Contributor of the Year) and RSL Care Volunteer Team (Community Group of the Year).

TEAM BUILDING

SUNCOAST Cleaning Solutions Office and commercial cleaning.

Permanent team, no contractors used.

Fully insured/work cover.

PHONE

0407 078 093

Give your staff a fun day of team building outside the workplace with a facilitated event designed to strengthen your team to be more productive and work together more cohesively.  Low impact team building  Facilitated activities  Lunch included Call Sophy now on 0458 555 700 to discuss your needs, or send an email enquiry to admin@bellmaze.com

AT

MAZE FUN

Phone 5445 2979

274 Tanawha Tourist Drive, Tanawha www.bellmaze.com

SUPERIOR CARPET & UPHOLSTERY CLEANING Unique Non-Toxic Carbonated Cleaner Green Certified 80% less water than steam cleaning Dry in 1-2 hours, not 1-2 days Domestic & Commercial

BOOK BEFORE 12 MAY TO GO IN THE DRAW FOR A $100 MEAL VOUCHER

1300 793 544

Independently Owned and Operated MAZES  MINI GOLF  GARDEN CAFE

www.suncoast.chemdry.com.au

SUNCOAST BUSINESS MATTERS 59

CASE STUDY: SustainAg Restructure and Capital Raising for Growth SustainAg are specialist manufacturers of zero-till planting equipment. After commercially proving their technology for the previous five years they were ready to launch their new product range nationally. After analysis with The White Plan it was determined that a financial restructure, capital raising and marketing plan were required to implement the national distribution network.

The White Plan Team of Business Professionals included; •

Floor Plan Banking Professionals

•

Trade Finance Professional

•

Business Insurance Professional

•

Capital Raising Specialist

•

Agribusiness Finance Specialist

•

Agribusiness Equity Fund

•

Marketing Company

Outcomes Achieved: Sales Floor Plan was secured with Specialist Agribusiness Finance provider SustainAg successfully refinanced with another banking organisation allowing the business owner to ‘unhook’ his personal assets and intellectual property from the business.

Successfully raised capital for stage one of the national distribution network.

Achieved significant savings in the manufacture of the product line via outsourcing of the heavy engineering to another Australian based family owned business.

Marketing collateral developed to support the national distribution network.

Successfully secured a strategic alliance for the supply of precision planting technology with the largest provider of agronomic services to the cotton industry in Australia.

The Next Stage: The focus for the next six months will be readiness for export.

www.thewhiteplan.com.au

62 ISSUE 60

localupdate Sunshine Coast Council has welcomed two new free WiFi locations to the network it established in 2012.

Council welcomes more

Economic Development Portfolio Councillor Stephen Robinson has congratulated Stockland for its two sites at Bells Reach in Caloundra and Brightwater in Mountain Creek.

“Council started this WiFi initiative to get people connected right across the Sunshine Coast,” Cr Robinson said.

“We now have 36 hotspots in 23 locations across the region in our libraries, council forecourts, art gallery, caravan parks, the airport and Cotton Tree, Coolum and Mooloolaba esplanade business precinct open spaces.

“Council is working towards a sustainable economy and as part of its Economic Development Strategy, identified the significance of a digital economy – free WiFi plays a critical role in this by connecting local businesses and the community.

“This is highlighted by the 500,000 times the free WiFi has been used since it was established.

sites to network

“Users simply connect to the ‘Free WiFi Sunshine Coast’ service to access up to two hours of broadband speed internet connection – and it’s up to three times as fast as comparable services in other council areas.

“It’s great to see that Stockland has now joined the effort by signing up to the Big Air Community Broadband service we have used for the past two years.”

At Bells Reach, free WiFi is available in the community’s popular Blue Park with coverage including the playground, BBQ area, new Pod Café and other open space.

At Brightwater, free WiFi is available in the community’s popular Lakefront Park on Amberjack Street, with coverage including the playground area and surrounding waterfront.

BUSINESS MATTERS 63

todd&Sami 64 ISSUE 60

weekdays from 5.30 am

www.hot91.com.au

Digital Marketing Corporate & Consulting Education & Training Mentoring

Just ask Megyn Carpenter, megyn@rejuvenatemarketing.com.au

 Online Marketing Strategies  Social Media Management  Websites

Contact Lisa 5441 6605 lisa@pomo.com.au

Visit www.rejuvenatemarketing.com.au

lisa harrison

In business, marketing counts!

Unique Solutions for Your Business  Cloud based solutions: including Saasu, Xero and Myob  Accurate  Professional  Friendly  Mobile  20 Years experience  Conversions  System Set up  Registered BAS Agent  Member of The Institute of Certified Bookkeepers

BUSINESS AND EXECUTIVE COACH Grow your business efficiently Create an enjoyable workplace Reduce work stress

A great bookkeeping system can improve your business!

Leadership and Team Development SME Specialist

Robyn's Bookkeeping Solutions

Phone Austin 0419 701 608 Email austin@austinparry.com

Don’t just take our word for it. Here’s what one of our customers had to say about...

HOME AND AWAY CATERING Dear David and Staff, On behalf of the Social Committee and the residents of Bellcarra Retirement Resort, I would like to thank you for the fabulous meal you and your staff presented us with. We have had great reports from the residents. The meals were still hot when we received it and that is a very difficult task serving so many people at one time. We will definitely ask you again to do catering for us.

Thank you, Marlene (Secretary)

David O’Brien 0427 746 193

www.homeandawaycatering.com.au

Need help? > To better manage anxiety or depression? > To manage at home, get back into activities or return to work? > To learn strategies to relax and manage stress?

For yourself, or someone that you love.

I’m more about doing than talking...…

Belinda Bull > Occupational Therapist with 25 years experience in mental health

Robyn Etheridge 0418 118 371

robyn@robynsbookkeeping.com.au

0499 982 569 www.joyfulgrowth.com.au

Cheap!

Cheap!

QLD FIRE COMPLIANCE Fire Training Warden Training Fire Safety Advisor Evacuation Diagrams Fire & Evacuation Plan & Procedures Manuals Extinguisher Maintenance, Emergency Lighting Testing

Phone Teresa Durie 0412 961 872 www.chillifire.com.au QBCC 1204585

A Frame Signs Going Cheap!

Wayne or Lesli Knetter: 5442 3341

wayne@4cp.com.au BUSINESS MATTERS 65

ADVERTISERS WHO MATTER TO US!

This list of our advertisers can help save you some valuable time when looking for one of these industry specialists.

BUSINESS

CONTACT

WHAT THEY DO

WEBSITE

4CP Promotional Products

5442 3341

Promotional Products

www.4cp.com.au

Accelerated Business Marketing

0407 962 602

Direct Response Marketing and Copy Writing

www.acceleratedbusinessmarketing.com.au

All Computer Services

5456 1184

IT Operations

www.allcomputerservices.com.au

AOK Risk Solutions

0409 342 552

Insurance

www.aokrisk.com.au

Audi Centre Sunshine Coast

5493 8000

Prestige Cars

www.audicentresunshinecoast.com.au

Aus Identities

0411 475 114

Personal Awareness Program

www.ausidentities.com.au

Austin Parry

0419 701 608

Business & Executive Coach

www.austinparry.com

Bartercard

5493 6162

Extra Bankable Cash

www.bartercard.com.au

Beach Road Holiday Homes

1300 882 093

Holiday Accomodation

www.beachroadholidayhomes.com.au

Be Beautiful Studio

5449 0388

Photographer

www.facebook.com/bebeautifulstudio

Belle Property

5456 0219

Real Estate Agents

www.belleproperty.com/buderim

Bellingham Maze

5445 2979

Family Fun including new timber maze

www.bellmaze.com

Bon Appetit

0404 819920

Restaurant Consultant

nshipton@y7mail.com

Bottom Line Control

5471 7077

Accounting Services

www.bottomlinecontrol.com.au

ChemDry Suncoast

1300 793 544

Domestic & Commercial Upholstery & Carpet Cleaning

www.suncoast.chemdry.com.au

Chilli Fire Services

0412 961 872

Fire Safety Training

www.chillifire.com.au

Clear Light Capital

0403 235603

Capital Raising, Corporate Advisory, Strategic Business Planning

www.clearlightcapital.com.au

Conservation Volunteers

0404 828 921

National Wildlife Conservation Programs

www.conservationvolunteers.com.au

Copywizz

5479 3800

Graphic Design, Printing & Copyshop

www.copywizz.com.au

Daisy's Place

07 5494 5192

Restaurant, Bar, Café

www.daisysplace.com.au

Debt Relief Hotline

5343 1104

Debt Relief

www.debtreliefhotline.com.au

Design Central

5449 9972

Graphic & Web Design Specialists

www.designcentral.net.au

Devine Legal

5479 1006

Law Firm Specialising in Workplace Relations

www.devinelegal.com.au

East Coast HR

5443 6022

Human Resource Group

www.eastcoasthr.com.au

Element on Coolum Beach

5455 1777

Holiday Accomodation

www.elementoncoolumbeach.com.au

Expandasign Australia

1300 720 058

Banners, Flags & Marquees

www.expandasign.com

EYEWITNESS Security Cameras

1800 030 904

Security Cameras, Video Surveillance Systems

www.eyewitness.net.au

Ezy VA

1300 785 245

Outsourcing Service

www.ezyva.com

FC Education

1300 887 017

Fitness Education & Training Courses

www.fceducation.edu.au

Harlequin Blinds & Security

5476 9888

Blind Suppliers

www.harlequinblindsandsecurity.com.au

Haycroft Workplace Solutions

1300 766 380

Workplace Solutions

www.haycroft.com.au

Home & Away Catering

5492 8536

Catering Services

www.homeandawaycatering.com.au

HRM

1300 962 258

Contracting & Consulting

www.hrmcc.com.au

Immanuel Lutheran College

5477 3441

P-12 Co-Educational School

www.immanuel.qld.edu.au

Impact Insurance

5450 6174

General Insurance

www.impact-insurance.com.au

Inhale.com.au

1800 230 042

Great Websites

www.inhale.net.au/digital-marketing-sunshine-coast

Innovate Media

5450 2715

Video Production Solutions

www.vlogpod.com.au

Information Technology Renovations

0430 500 395

iPhone/Smartphone/Tablet Repairs

www.facebook.com/fixitphone

IRT

1800 024 915

Senior Lifestyle & Care Providers

www.irt.org.au

Jaz Renovations & Constructions

0452 558 788

Home Construction & Renovation

www.facebook.com/JazRenovations

Jims PoolsCare

13 15 46

Pool Care Specialist

stephenc@jimspoolcare.com.au

Joyful Growth

0499 982 569

Occupational Therepist

www.joyfulgrowth.com.au

Lead On Purpose

5449 2298

Coach, Speaker, Facilitator

www.leighrorke.com

Living Valley Springs

1800 644 733

Health Retreat

www.lvs.com.au

Local Searchers

0422 394 550

Online Reputation Marketing

www.localsearchers.com.au

Michael Flegg

0422 011 241

Design/Advertising & Multi Media

www.michaelflegg.com

Mortgage Choice

5476 9333

Local Home Loan Expert

www.mortgagechoice.com.au/linda.ireland

Ocean Orthodontics

5493 3200

Orthodontic Specialist

www.oceanorthodontics.com.au

OJ Networks

5329 3200

IT Support

www.ojnetworks.com.au

Pickering Accounting (Bookkeeper)

0401 717 630

Bookkeeping

www.pickeringaccountingservices.myob.net

Pomo

5441 6605/1300 762 865

Creative Agency

www.pomo.com.au

Prime Radio Group

5475 1911

Radio Station

www.hot91.com.au

Queensland Bookkeeping Services

0427 745 944

Bookkeeping

www.queenslandbookkeepingservices.com.au

Rangla Punjab Indian Restaurant

5443 1168

Indian Take-Away & Dine In Restaurant

www.ranglapunjab.com.au

Rejuvenate Marketing

0410 584 537

New/Rejuvenated Websites & Services

www.rejuvenatemarketing.com.au

RJS Accounting

5449 9299

Accounting Services

www.rjsaccounting.com.au

Robyns Bookkeeping

0418 118 371

Bookkeeping Solutoins

robyn@robynsbookkeeping.com.au

Ron Hill Automatics

5443 4444

Professional Vehicle Maintenance

www.ronhillautomatics.com.au

Savvy Business Sales

5444 3300

Business Sales

www.savvybusiness.com.au

See Restaurant & Bar

5444 5044

Absolute Waterfront Dining

www.seerestaurant.com.au

Sunshine Coast Coffee Roastery

1300 729 343

Corporate Coffee Solutions

www.corporatecoffee.com.au

Sunshine Coast Council

5420 8830

Regional Council

www.sunshinecoast.qld.gov.au

Sunshine Coast Grammar School

5445 4444

Independent Co-educational School

www.scgs.qld.edu.au

Target Training

5452 7722

Fully Funded Training Courses

www.facebook.com/targettrainingsunshinecoastwidebay

Tint-a-Car Maroochydore

5443 6166

Car Tinting

www.tintacar.com.au

The Lateral Group

5438 8630

Chartered Accountants

www.lateralgroup.com.au

The White Plan

0400 074 023

Strategic Business Development Advice

www.thewhiteplan.com.au

Think Money

5430 4777 or 1800 RING ME

Property Investment and Wealth Creation

www.thinkmoney.com.au

Visa and Immigration Solutions Australia

0407 930929

Visa and Immigration Solutions Australia

www.visa.net.au

Viv Temple

0457 997 540

Independent Isagenix Associate

vivtemple@hotmail.com

What the Fox

5443 7747

Start-up and Brand Refresher Packages for Businesses

www.whatthefox.com.au

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