MA Thesis {The Anatomy of the British Character}

The Anatomy of the British Character {or how to create a typeface that talks about typographic history} in short Anatoma. Anatoma is a study of British type design through the creation of a sans-serif typeface which aims to unveil the letterforms that shape the national typographic heritage. My interest in the topic is to understand if it is possible to have a typeface which we can identify as British, not meant as a visual portrayal of national identity, but as a contemporary typeface which holds, embedded, the history, evolution and use of letterforms. MA Thesis for MA Contemporary Typographic Media at University of the Arts London (London College of Communication) 2015

MA Thesis {The Anatomy of the British Character} Stack - Issuu