Jan-March 2020 Edition/ Food Business Gulf & ME magazine

Real Ingredients, Real Solutions

Managing Editor Matt Matthews Associate Editors Jessie Jorge Megha Mary Matt Graphic Designer Aleena Susan John Contributors Neville J. Chandler P.K. James Shakeeb Kolakadan Registered Office Matt Media International Ltd. 12 Gateway Mews London N11 2UT, UK info@foodbusinessgulf.com www.foodbusinessgulf.com US Office Matt Media (USA) LLC 1713 E. Morgan Court Gilbert, Arizona 85295 Middle East Office Al Saad Advertising & Publishing LLC P.O. Box 25694, Sharjah, UAE Tel: +971 656 39494 gulfag@emirates.net.ae

Food Business Gulf & Middle East is designed to serve the fast growing Food, Fresh Produce, Ingredients, Bakery, Hotel, Hypermarkets, Restaurants & Catering industries in the Gulf and Middle East region by providing the expert information to our readers in our four comprehensive issues in a year. It is circulated throughout Middle East region and worldwide in addition to the extra distribution at various food, catering & hotel events, fresh and perishable shows. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals.

Printed & published by Matt Media© Intl. Ltd. (U.K.) 2020

Contents NEWS

PAGE 04

GULFOOD PREVIEW

PAGE 24

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GULFOOD MANUFACTURING REVIEW PAGE 28 YUMMEX MIDDLE EAST REVIEW PAGE 30 WOP DUBAI REVIEW

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SIAL MIDDLE EAST REVIEW

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PRESSURE SENSORS

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HONEY

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FOOD SAFETY & HYGIENE

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INTERVIEW

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BUSINESS MISSION TO ITALY

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Cover Photo Courtesy: Tate & Lyle

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THE INTERNATIONAL RETAIL EXPERT’S FIRST ATTENDANCE AT GULFOOD 2020 CASINO GLOBAL PARTNERSHIPS, the strategic division in charge of the CASINO GROUP international development, is proud to announce its first participation at Gulfood 2020, taking place from 16th to 20 th of February 2020 at the Dubai World Trade Centre.

Historic player in French retailing since 1898, the Casino Group is above all one of the world leaders in food retailing with more than 12,000 stores in France, Latin America and the Indian Ocean undertaking a yearly turnover worth 38 billion euros.

Considered as the major line of Casino Group international business development, Casino Global Partnerships establishes several strategic partnerships with strong local players. Those partnerships are of different nature, from Affiliation & Franchise Contracts, Products Supply, and Services Agreements.

Affiliation & Franchise are based on long-term agreements with significant local retailers. The number of affiliated stores worldwide reached 222 in 2019, spread over more than 50 territories. Via Casino Global Partnerships, the Casino Group is intensifying the presence of its innovative banners in the world by concentrating its strength in high development potential regions in Europe, Africa, Middle East and Asia.

With more than 14,000 products, the Casino Group is the first retailer offering the largest private label range. Casino Global Partnerships benefits from this competitive advantage and supplies the Casino Group private labels to important local retailers, leaders in their markets.

BIDFOOD UAE APPOINTED AS DISTRIBUTOR OF KRAFT HEINZ’S FOODSERVICE PRODUCTS IN THE UAE Bidfood UAE – the UAE’s leading dedicated multi-channel foodservice provider of international F&B brands and part of the Bidfood Middle East cluster – announced its appointment as the distributor of Kraft Heinz’s products in the UAE’s foodservice channel.

Not only does the recently-established partnership entail the push of Kraft Heinz’s core items, i.e. Heinz Ketchup and Mayonnaise, but it also means a focus on the introduction of the company’s wider range of brands such as the Bull’s-Eye Barbecue range, Tomato Salsa, and Soy Sauce range, to the UAE’s foodservice channel through Bidfood’s Sales, Marketing, and Operations forces.

The latter comes as an evident undertaking for Bidfood UAE, who together with Kraft Heinz, will be able to offer a complete culinary solution to F&B stakeholders from full-service and quickFOOD BUSINESS GULF & MIDDLE EAST

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service restaurants, to cafes and hotels, ultimately improving their menu offerings and elevating end-consumers’ food experience altogether.

Commenting on the recently-assigned role, Bidfood ME’s Chief Commercial Officer, Wael Al Jamil, said: “We couldn’t be happier to partner with one of the most distinguished food brands in the world; Kraft Heinz was able to achieve, and deservingly so, a global community around its brand built on excellence in quality. Kraft Heinz products truly became an essential item on every table around the world. Together, Bidfood UAE and Kraft Heinz will embark on an exciting culinary journey founded on vigorous sales tactics that will drive Kraft Heinz’s products into the UAE’s foodservice channels – we are ready, willing, and able.”

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NATIONAL FOOD PRODUCTS COMPANY USES GULFOOD 2020 TO AFFIRM ITS POSITION AS A LEADING GCC F&B INNOVATOR Dubai head-quartered National Food Products Company (NFPC) will be conveying its position as a pioneering food and beverage producer committed to delivering a dynamic innovation agenda at this year’s Gulfood. The company is showcasing a comprehensive range of its water, juice, dairy and bakery brands on Stand E38, Zabeel Hall 6, including Oasis, Lacnor, Blu, Gulf & Safe, Melco, Milco and Royal Bakers.

The company’s leading water brand, Oasis is also the official Beverage Category Sponsor at Gulfood this year, and on the 16 th February, at 3.30pm, will unveil a game changing product that will significantly further the company’s

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innovation and sustainability endeavours. In 1984, Oasis was the first brand to launch the 5 gallon bottled water concept across UAE. Today, the brand is present in a variety of channels, including major supermarket retailers and e-commerce platforms, providing water in all formats and sizes for different consumption occasions.

Besides Oasis, Lacnor too will be showcasing their new innovations during Gulfood. The Lacnor brand will also espouse the benefits of its Healthy Living range of juices which, having no added sugar, is aimed at consumers wanting to reduce their sugar consumption.

Other activities taking place on the stand

include live cooking demonstrations from Royal Bakers, the brand that offers a unique selection of specialty breads and pastries including sliced breads, Arabic breads, buns, rolls, cakes and croissants.

BEYOND MEAT® AND ROQUETTE ANNOUNCE MULTI-YEAR PEA PROTEIN SUPPLY AGREEMENT Beyond Meat a leader in plant-based meat, recently announced a multi-year pea protein supply agreement with Roquette, a global leader in plant-based ingredients and a pioneer of plant proteins. The supply agreement builds on a longstanding partnership that began approximately ten years ago, and significantly increases the amount of pea protein to be supplied by Roquette to Beyond Meat over the next three years as compared to the amount supplied in 2019.

Ethan Brown, Beyond Meat’s Founder & CEO commented, “This latest contract with Roquette reflects Beyond Meat’s commitment to further scaling the plant protein supply chain as global demand for our products continues to rise. Along with our supply chain partners, including Roquette, we are driving innovation and access to existing and new plant protein feedstocks as we provide consumers around the world with plantbased meats that delight taste buds while contributing to important health, climate, natural resource, and animal welfare goals.”

Jean-Marc Gilson, CEO of Roquette, said: “This agreement with Beyond Meat enables both of us to continue to write the history of this promising market and to grow our businesses together. Roquette has a passion for food, and we believe Nature has the answer to provide people with the food they need and demand. We are very pleased to continue supporting the growth of Beyond Meat, which shares our passion and values this long-term commitment.”

PALSGAARD EXPANDS EUROPEAN SALES FOOTPRINT WITH ACQUISITION OF TURKISH DISTRIBUTOR Palsgaard has announced the takeover of Turkish food ingredients distributor Teknaroma.

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The Danish emulsifier ingredients supplier acquired 90% of the company’s shares on 5 February 2020, with Teknaroma’s previous owners retaining 10%. The deal reinforces a long-standing relationship between the two parties, with Teknaroma having had exclusive distribution rights to Palsgaard products on the Turkish market since 1997.

Palsgaard will now look to build on its operations in Turkey and the surrounding markets, focusing on offering high-quality products supported by a local application centre and the companies’ combined technical expertise.

As a result of the takeover, Teknaroma Managing Partner Cengiz Altop becomes Managing Director of Palsgaard Teknaroma.

Jakob Thøisen, CEO of Palsgaard, said: “We are delighted to have concluded the purchase of Teknaroma and to be able to secure the services of all the highly experienced staff in its Istanbul office.

Teknaroma has successfully represented Palsgaard in the Turkish market for more than 20 years and adding the business to the global Palsgaard family will offer significant advantages to all parties.”

Palsgaard, which is known as the inventor of the modern plant-based food emulsifier, now has plans to expand Teknaroma’s existing application facilities in Turkey.

The facilities will cover chocolate as well as other categories, including bakery and dairy.

Teknaroma will continue its current agency and distributor activities for the foreseeable future.

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RECIPES FOR SAUSAGE AND MEAT PROCESSING friedrich ingredients have launched the world’s 1 st recipe library for professional meat processors. The databank contains over 200 individual recipes for sausages, cured meats and fast food items, clearly arranged in 8 categories and many subcategories.

Each recipe is generated in convenient MS Excel® format that enables users to custom recipes. The quantity of all ingredients in the recipe will adapt when the numbers are changed.

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Messe Düsseldorf GmbH P.O. Box 10 10 06 _ 40001 Düsseldorf _ Germany Tel. +49 211 4560 01 _ Fax +49 211 4560 668

www.messe-duesseldorf.de

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The recipe library is available free of charge and without registration from the company’s website at www.ingredients.de or directly from www.fiRecipes.com.

This unique recipe database is also available as an App. Simply search for friedrich ingredients or fi Recipes in your App store.

INTRODUCING PROSPERITE: THE FIRST BLOCKCHAIN-TRACED UHT MILK Convinced that the future of the agri-food industry is focused on total transparency from the fields to the shelves stores,

Prospérité is the first digitally certified UHT milk by tracking and auditing in real time its eco-responsible UHT milk by blockchain, a world first in the dairy sector! Bringing to consumers access to total transparency!

To verify that our UHT milk is really labelled “origin of the Hauts-de-France”, “animal welfare friendly”, or “GMO-free fed“ it is necessary to check with each actor of the dairy chain that these criteria have been carefully respected.

Indeed, it is now possible to trace and check that the specifications of our milk from grass-fed cows’ collection are verified, thanks to the digital audit and the blockchain.

The data comes from existing software already in place and is transmitted without intermediaries on the blockchain, so no human interaction is possible during the process. Consequently, once this information has been recorded, no one can change it, because the blockchain is a fraud-proof register.

Thanks to a dynamic QR code printed directly on the milk bottle, the consumer has access to all traceability and audit information in real time of his milk.

A promise that is kept and verified creating a bond of trust between farmers and consumers, in complete transparency. Meet Ingredia at Gulfood show, Booth #E1-40 / Hall 1.

INDIA GATE TO LEAD UAE’S HEALTH FOOD CATEGORY AT GULFOOD EXPO 2020 Reaffirming its commitment to support the United Arab Emirates’ (UAE) healthy living goal, India Gate, the world’s largest rice miller, will lead the region’s healthy food segment at this year’s Gulfood expo.

Making its 12 th appearance at the largest and longest-running food and beverage show in the world, India Gate will be showcasing its wide range of healthy food products with a special focus on its flagship product, the Sprouted Brown Rice.

Popular among UAE households, India Gate’s Sprouted Brown Rice is produced through a state-of-the-technology exclusively designed to develop a product that is nutritionally enriched.

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India Gate’s spokesperson expressed the brand’s commitment to providing its customers with healthier food options, which in turn enable them to live a healthy lifestyle.

Rice remains a mainstream to UAE cuisine and KRBL is the only company offering Sprouted Brown Rice option. Other India Gate products that will be showcased include the gluten-free Quinoa, the rich in fiber Chia seeds and Flax seeds, which is rich in Omega 3 fatty acid.

India Gate has been at the forefront of advocating for the consumption of healthier food options in the region.

Part of the brand’s health campaign has been to encourage UAE residents to make informed food choices and adopt responsible eating habits.

50 TH EDITION OF ISM: THE MOST IMPORTANT HUB FOR BUSINESS AND INNOVATIONS WORLDWIDE For four days Cologne was the capital city of the international sweets industry: From 2 to 5 February 2020, sweets and snacks were the centre of attention of the around 37,000 trade visitors from 148 countries, who attended ISM. In total 1,774 exhibitors (plus 7.5 percent) from 76 countries (foreign share 87.5 percent) took part at the 50 th edition. “In its anniversary year, the leading global trade fair for sweets and snacks is once again bringing all of the internationally relevant market participants from the industry and trade together in this magnitude and is thus confirming its function as the most important business hub, export driver and innovation platform for the sweets industry.

The top decision-makers from all over the world meet up in Cologne in the space of just four days,” confirmed Gerald Böse, President and Chief Executive Officer of Koelnmesse.

When it closed its doors, ProSweets Cologne, the international supplier fair for the supplier industry held parallel to ISM, had registered over 18,000 trade visitors from more than 100 countries. The visitors informed themselves about the offer of 260 exhibitors from 32 countries.

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YELLO® ARRIVES TO AUSTRALIA yello®, the innovative Club apple produced in South Tyrol – Südtirol by the VOG and VIP consortia, exclusive European growers, has announced a broad expansion programme at Fruit Logistica.

In Berlin the South Tyrolean consortia which own the rights to the brand have signed a sub-license agreement with Montague Australia for the cultivation of Shinano Gold. In attendance to celebrate this important milestone were the Chairman of the VOG Consortium Georg Kössler, the Chairman of VIP Thomas Oberhofer, representatives of Montague Australia,

Scott Montague and Rowan Little, and Gerhard Dichgans, in charge of the project on behalf of the two South Tyrolean companies.

“For now the sub-license has established an area of 25 hectares - explains Georg Kössler, who spoke on behalf of VOG and VIP – with the option of expanding it up to 50 hectares, with the products destined exclusively for the Australian domestic market for the time being.”

“The tests carried out in Australia produced very positive results – comments Scott Montague of the company Montague in the state of Victoria/Australia – the area in which we planted the first trees has proved to be particularly compatible with the cultivation of this premium variety. This is why we have signed this sub-license agreement with VOG/VIP: we will now be able to produce the first yello® apples also in Australia” The variety marketed under the yello® brand is called Shinano Gold and was developed during a breeding programme at the Nagano Research Centre in the Nagano Prefecture, Japan by crossing the Golden Delicious with the Senshu. yello® has a bright yellow skin, a firm consistency and a sweet, crisp, juicy heart. It also has excellent shelf life and impressively constant quality. It was launched on the Italian market in November 2016.

HOSTMILANO AND TUTTOFOOD: AT FIERAMILANO THE SUCCESSFUL PAIRING BETWEEN THE HO.RE.CA AND FOOD & BEVERAGE SECTORS BECOMES GLOBAL LEADER Food & beverage in its many different facets. In addition to every single one of the supply chains that make up the Ho.Re.Ca. universe. The city of Milan is now recognised internationally as an essential hub for production sectors, knowhow, trends and consumer habits, including the Food Service Equipment and food sectors, and the pairing of the two fairs that takes place every two years at Fieramilano has absolutely nothing to fear in terms of competition. Both events are leaders in a FOOD BUSINESS GULF & MIDDLE EAST

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marketplace which is the ideal meeting ground not only for brands Made in Italy and international buyers, but also for “foreign to foreign” demand and supply.

This is a format that is embodied perfectly in the win-win unison between the “software” of TUTTOFOOD, the quintessential appointment for the agrifood sector and quality food, and the ”hardware” of HostMilano, the undisputed world leader of events dedicated to allround hospitality year after year.

The success of past editions of both events looks like being repeated again in 2021. Proof comes from the over 1,200 companies that have already registered to attend the next editions of TUTTOFOOD (from 17 to 20 May 2021) and HostMilano (from 22 to 26 October 2021).

With less than two years to the kick-

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off of the new editions, the numbers of HostMilano and TUTTOFOOD 2021 are already higher than they were this time two years ago.

“KNOWING EUROPEAN APPLE”, THE IN-FORMATIVE CAMPAIGN PROMOTED BY ASSOMELA Unspoilt nature, majestic mountain ranges, unique and distinctive climate, rocky and mineral-rich soil of the Italian Alps: these are the essential elements that allow Trentino-Alto Adige to produce excellent apples.

European quality and sustainable agriculture are the two pillars on which “Know Apple” is based, the three-year European communication and in-training campaign of Assomela, the Italian association of apple producers, whose

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acronym means “KNOWING EUROPEAN APPLE”. The purpose of this campaign is to train those working in the sector and, through them, the final consumers on the Italian world of apples in order to make them more aware and informed during the purchase phase.

The topics addressed during the training were several: general knowledge of the apple sector in Europe and Italy and the production system of Trentino-Alto Adige; training of operators on production methods, control and traceability, through the study of different varieties and their characteristics. At last, the topic of apple

“care” at the point of sale and its shelf-life has been discussed.

In the coming months, within the stores, consumers will have the opportunity to be informed about many of these aspects thanks to the information material produced as part of the European campaign. It is through these tools that consumers will be able to learn about news, information and insights that focus on the complex and interesting Italian world of apples, as well as on European quality and sustainable production methods used. Given the great success of the “KNOW APPLE” campaign, by the end of the year of the project it is being considered to carry out further study trips and training sessions.

USA, KOREA, FRANCE, AND AUSTRIA JOIN ORGANIC FOOD IBERIA’S LINE-UP Plans for the second edition of Organic Food Iberia are now well underway. Since its successful launch edition six months ago, more than 70% of its exhibition space for 2020 is already booked – with pavilions from the USA, Korea, France, and Austria confirmed.

Taking place at IFEMA exhibition centre in Madrid, Spain, on 3-4 June, Organic Food Iberia will showcase the best choice of organic food and drink from across the Iberian Peninsula and the rest of the world. It’s expected to welcome 7,000 organic food retailers, multiple health stores owners, supermarket buyers, distributors and wholesalers – who’ll be there to see and sample products from over 600 richlydiverse exhibitors.

DMK GROUP PRESENTS ITS FOOD SERVICE CONCEPT AT GULFOOD With its Vision 2030, the DMK Group presented its holistic vision for how, in its view, the future of Germany’s largest dairy company will take shape. The International Division has thus restructured its service offering and will be presenting its new food service concept at this year’s Gulfood 2020 Hall 1; Booth 159.

With the presentation of Oldenburger Professional, Germany’s largest dairy FOOD BUSINESS GULF & MIDDLE EAST

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company is shining the spotlight on its new brand communication efforts for the international food service market – and these are now also being rolled out in the MENA region.

In addition to the new food service concept, the International Division will also be presenting Rose’s current product portfolio to trade visitors. An upscale mainstream brand, Rose has maintained a successful presence for over 30 years – especially in West Africa. At Gulfood, the brand will present its wide range of products for the MENA region and primarily focus on large retail chains. The portfolio covers everything from full-fat and low-fat milk in many varieties to large-scale grated mozzarella in 2.5-kilo packages. Rose also offers instant milk powder enriched with vitamins and calcium, complete with attractive packaging formats.

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MESSE FRANKFURT TO ORGANISE THE SALON DU CHOCOLAT IN MOSCOW Messe Frankfurt is expanding its portfolio of trade fairs for the food industry and will organise the Salon du Chocolat Moscow under licence for the sector’s leading organiser, Chocoloco International SA. The trade fair is devoted primarily to chocolate and the raw materials for the production of cocoa, chocolate and confectionery. The Salon du Chocolat Moscow will open its doors from 19 to 21 March 2020.

Suppliers of cocoa and ingredients, chocolate manufacturers, retailers and customers from the hospitality industry meet at the Salon du Chocolat Moscow, the international trade fair for chocolate and confectionery. Private chocolate lovers are also welcome on the public day. The Salon has been held in Russia since 2006 and

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Gulfood 2020 focused on “Rethinking Food” France’s opportunity to launch Taste France

16 - 20 February 2020 - Dubai World Trade Centre

French Pavilions World Food : Sheikh Saeed 1 Booth BF SA - M25 Dairy : Hall 1 – Booth BF F1 - 39

Beverage : Hall New Za’abeel 6 Booth BF Z6 - A24 Meat & Poultry : Hall 3

Come to discover French flavours!

WWW.BUSINESSFRANCE.FR

IN PARTNERSHIP WITH:

@BF_Food @BF_MiddleEast

Carolina DUBOIS

Head of Fine Food French Pavilions Division carolina.dubois@businessfrance.fr

Miryem OUKAS MESSIDI

Head of Communications miryem.oukasmessidi@businessfrance.fr

Melanie DIA

Regional Head of AgriFood melanie.dia@businessfrance.fr

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both representatives of artisan chocolate makers and the sector’s major players have been showing increasing interest in this annual sector event.

IPACK-IMA FOCUSES ON SUSTAINABLE MATERIALS AND PACKAGING WITH IPACK-MAT Following its successful debut in 2018, the IPACK-Mat project devoted entirely to innovative solutions in the field of high value-added materials will be back at the 25th IPACK-IMA to be held in the Fiera Milano exhibition centre from 4 to 7 May 2021, further expanding the show’s scope and contents.

In a major new development in 2021, the “IPACK-Mat - Packaging Materials for Product Development” project will be expanded and elevated from a special area to a full-scale brand capable of enhancing

the identity of all packaging materials suppliers present at IPACK-IMA and MEATTECH. This broad-based concept will provide marketing teams in the manufacturing industry with fresh ideas and inspiration for the development of new product lines.

Another highlight will be the IPACKMat thematic area in Hall 14, a privileged showcase of innovative materials and eco-friendly packaging solutions linked by the common threads of the green economy, smart packaging and design. This area will host new-generation materials that cater for the needs of ever greater sustainability and rationalisation of the production process, as well as hi-tech packaging capable of extending shelf life and preserving the integrity of products.

The 2021 show will also feature “Ipack Ima Lab - Solutions for Product Testing &

COUGH DROPS

The Flavor and Quality You know in a New Shape

VISIT US AT GULFOOD! World Food Pavilion - STAND S-L3 FOOD BUSINESS GULF & MIDDLE EAST

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Certification”, a new IPACK-Mat exhibition section organised in collaboration with the Italian Institute of Packaging. This new section will host laboratories and certification and research institutes specialising in quality and conformity checks for FCM regulations on materials and objects intended for food contact.

NEW ZEALAND STRENGTHENS PRESENCE AT GULFOOD 2020 AS LEADING SUSTAINABLE FOOD AND BEVERAGE PRODUCER With more consumers in the Middle East paying attention to the impact of their food choices, New Zealand is well placed to meet the increasing demand for ethically and sustainably sourced products. As one of the world’s most progressive agricultural and aqua cultural nations, the country is recognised globally for its leadership in sustainable farming, production and nutrition. At Gulfood 2020, where the focus is on ‘Rethinking Food’ for the next 25 years, New Zealand food and beverage companies will highlight how their sustainability measures play an important role in the global food offering.

New Zealand has a reputation for high quality natural produce and environmental sustainability. The New Zealand food sector produces enough food to feed more than 20 million people, around five times its population. In addition, New Zealand dairy products feed around 40 million people globally. According to New Zealand Trade and Enterprise, the country’s economic and trade promotion agency, top exports to the Middle East include dairy, meat, fruits and seafood.

New Zealand meat exports to the Middle East enjoyed a combined annual growth rate of 7% over the last five years, while fruit exports grew at nearly 9% over the same period. New Zealand exports of fish and other seafood products have doubled since 2018.

“Gulfood is one of the biggest events for the New Zealand business community in the Middle East and it’s a great opportunity to share our values, in particular how kaitiakitanga emphasizes the deep kinship between our people and the environment.

We’re very excited to bring this relationship to life with some cutting edge mixed-reality

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HIPERBARIC RECEIVES 2019 EUROPEAN TECHNOLOGY AWARD RECOGNIZING COMPANY’S HIGH PRESSURE TECHNOLOGY INNOVATION

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experiences, one of the first for Gulfood and the region too, I believe,” said Kevin McKenna, New Zealand’s Consul General in Dubai.

This year New Zealand Trade and Enterprise has brought 10 of its leading food and beverage companies to Gulfood.

BEAUVALLET TO INTRODUCE ITS NEW BRAND “OR ROUGE” AT GULFOOD 2020

Hiperbaric received The European Technology Award Dec. 6 at the Ritz Hotel in Paris.

The organization rewards the work of professionals, companies and institutions in the European technology sector. The European Technology Awards create a space for exchange and knowledge, bringing together leading professionals, companies and institutions. As a technologybased and benchmark company in its sector, Hiperbaric was awarded in the Technological Innovation category.

“We are honored to receive this award, which recognizes leading European professionals and companies that have made innovations in their industries,” said Andres Hernando, Hiperbaric CEO. “Hiperbaric has a 20-year history of innovation and we continue to make R&D a major focus of our company.”

Hiperbaric invests more than 10% of its net profit in R&D and more than 20% of its staff is directly or indirectly involved in R&D projects.

Hiperbaric recently celebrated its 20 th anniversary at which it announced the expansion of its facility in Burgos, Spain, and its latest innovation, Hot Isostatic Pressing (HIP) for post-processing metal parts with additive manufacturing.

The company began its journey in the field of high pressure in 1999 with the development of its first HPP (High Pressure Processing) equipment, a technology that employs high isostatic pressure (up to 6000 bar) to extend the shelf life of food and guarantee food safety. Hiperbaric is the world leader in this technology, thanks to its commitment to R&D and its more than 20 innovation projects.

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On the world’s largest annual food & beverage trade show, Beauvallet, a major player of the meat industry in Europe will be launching a new brand in the Middle East: Or Rouge, alongside with its NFC traceable halal meat technology.

Beauvallet is a company specialized in the manufacturing (selection, processing, cutting and packaging) of high-end French halal butcher’s meat in beef, young cattle, lamb and offal of these species. The brand produces a primary ingredient of the French cuisine, as a symbol of tradition.

On Tuesday 18th February, Beauvallet will be discussing the certification approach on its booth. The managers of the Halal Food Quality certification will be answering questions of visitors concerning the qualities and requirements of Halal Food Quality in Hall 3, Meat & Poultry G3-1. This will be followed by meat tastings.

Besides, the company will showcase innovations of new packs and cuts of meats.

Beauvallet is already exporting beef, poultry meat and processed products, fresh and frozen, throughout three continents: Africa, South America, Asia. The launch of the brand “Or Rouge” in the Middle East is the occasion to introduce a new major asset for them: the Premium French Limousine breed, certified halal beef.

Mr Helder Pereira, Export Sales Manager, Beauvallet, commented: “The specialization of the Limousine meats involves a stability and finesse of its meat grain, a good muscle development of the cattle and an excellent yield of lean meat: more than 70% on live weight, more than 75% on muscle weight over carcass weight as well as lower proportion of bones and fat (11%).

The company offers complete transparency on the Or Rouge’s product traceability allowed by the NFC chip integrated on label. It locates

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the farms and the origin of all animals by using the NFC technology with contactless detection.

SIG LAUNCHES FIRST-EVER INTEGRATED ASSET PERFORMANCE AND FIELD SERVICE MANAGEMENT SOLUTION SIG is set to deliver the first integrated APM (asset performance management) and FSM (field service management) digital solution for the food and beverage industry. Developed in partnership with GE Digital, the Plant 360 Asset Management will feature a range of on-demand digital services designed to help manufacturers reach new levels of efficiency, productivity and connectivity in their operations.

SIG Plant 360 Asset Management is being co-developed with GE Digital in response to increasing demands in the food and beverage industry, particularly the need for higher productivity, quality and uptime. With this innovative and integrated solution comprised of GE Digital’s APM and ServiceMax’s FSM software, SIG will offer state-of-the-art digital tools to help its customers boost production, reduce downtime and ensure even greater quality to meet ever-changing consumer needs.

“Equipment manufacturers like SIG are increasingly leveraging Industrial Internet of Things solutions to differentiate themselves through superior after-sales service,” said Dan Lohmeyer, SVP Digital Product Management at GE Digital. “GE Digital’s Asset Performance Management and ServiceMax’s Field Service Management software help OEMs ensure their installed base of equipment is performing optimally, and their field service resources are managed efficiently. Our integrated solution allows SIG to detect and correct potential equipment issues in advance, before they result in unplanned customer downtime, delighting end-customers through improved OEE and driving improved NPS scores for SIG.”

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GULFOOD TO KICKSTART TRANSFORMATIVE DECADE FOR F&B BY RETHINKING INDUSTRY OUTPUT IN 25TH ANNIVERSARY EDITION UAE’s strategic position at crossroads of international food industry to fall under renewed spotlight at Gulfood 2020 as MENA region tipped for “above average” F&B growth through to 2023, according to new Gulfood global industry outlook report

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GULFOOD PREVIEW

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ulfood, the world’s largest annual food and beverage trade exhibition, and first major event of a transformative new decade for the industry, will mark its silver anniversary this year and by uniting food businesses from six continents to rethink their output in an age of major innovation and evolution across the global F&B sector.

Ahead of Gulfood 2020, which runs at Dubai World Trade Centre (DWTC) from February 16-20, the UAE’s strategic position and status as a global trade hub has been underlined by the latest Gulfood Global Industry Outlook, produced by the show’s knowledge partner Euromonitor International, which forecasts the Middle East and North Africa (MENA) region will experience ‘above’ world average compound annual growth across most F&B categories through to 2023.

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The report, which is available to registered Gulfood 2020 attendees, reveals that during the next decade world-class trade and commerce infrastructure in the Emirates can facilitate Asia Pacific’s emergence as the world’s biggest F&B consumer by 2030. The MENA region is also showing huge growth potential – both as a standalone market and as a trading corridor for business expansion inroads in Africa and Asia.

“MENA has emerged, with greater distribution of wealth and rapidly developing infrastructure, consumers have greater access to a wider range of foods and beverages,” states the report.

MENA region to exceed global average growth With MENA forecast to outstrip the average global growth in seven out of eight sectors, poultry and seafood offer the biggest potential as both FOOD BUSINESS GULF & MIDDLE EAST

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are predicted to grow annually by 5.2 per cent according to the report. Beverages are forecast to record 3.6 per cent annual growth, dairy 2.9 per cent, pulses, grains and cereals 3.8 per cent, ingredients by 3.2 per cent and confectionery and snacks by 3.3 per cent. Only fats and oils fall short of the world average, but even this sector is forecast to record regional annual growth of 3.4 per cent.

“While the growth potential is there, the regional industry faces significant opportunities and challenges which now beset the global sector – it is why we believe a major rethink is required as we embark on a new decade of innovation and transformation,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events, DWTC. “As Gulfood 2020 brings this new era into focus, we anticipate the 25th edition will be a hotbed of innovation reflecting wider trends within an industry where demographic shifts such as urbanisation, migration, and the rise of the middle class are reshaping consumer lifestyles and purchasing decisions.”

With the global food industry in the midst of transformation across the entire production chain, innovation will hallmark exhibitor promotions at Gulfood 2020. To ease business facilitation, the show is divided into eight categories: beverages; dairy; fats & oils; wellness & free from; meat & poultry; power brands; pulses, grains and cereals; and world food, FOOD BUSINESS GULF & MIDDLE EAST

which will feature 120 national pavilions with niche and specialty products in 2020.

“Transformation is being felt across all Gulfood product sectors and industry players must rethink their approach to a segment in which natural ingredients, sugar reduction and free-from labels remain the F&B industry’s main priorities,” explained LohMirmand.

Leveraging the trend for natural, healthy ingredients, New Zealand-based dairy ingredient solutions provider, NZMP - the global dairy ingredients and solutions business of Fonterra, believes Gulfood 2020 will provide crucial insight and shape the industry agenda for the early part of the 2020s.

“As we head into a new decade, it is essential that food and beverage companies gain insights into a fast-evolving market. As one of the biggest global food and beverage events globally, Gulfood allows us to connect with our customers and offers an important platform to showcase our innovative dairy ingredient solutions, while exploring opportunities across the Middle East and Africa.” said Simon Penfold, Sales Director NZMP and Anchor Food Professionals.

Gulfood Innovation Summit to champion food sector rethink Creativity is also expected to shine at the twoday Gulfood Innovation Summit, which will run J A N UA R Y- M A R C H 2 0 2 0

GULFOOD PREVIEW

under the ‘Rethinking Food’ theme and has attracted some of the industry’s most inspiring change-makers.

“The Summit will bring together influential chefs, food scientists, government officials and industry leaders at the forefront of innovation to discuss and shape the future of food and gastronomy. The two-day agenda will delve into topics revolving around the role of government in shaping the future of food, adapting to healthier, sustainable lifestyles, F&B marketing, tourism and retail, future food technologies and new halal markets,” explained LohMirmand.

The Summit will also feature a country focus probing the evolving Saudi Arabian culinary scene, which is poised for further growth following December’s landmark decision to end gender segregation in F&B outlets across the Kingdom.

A silver lining for local production As Gulfood enters its 25th anniversary year, LohMirmand stressed the show can now trace its historic contribution in the ongoing evolution of a regional F&B scene, which has undergone seismic shifts in market approach.

“We now see higher rates of local production and exporting in a region which, for many years, was totally import reliant. Consumers are prioritising their health and that of the planet. Look out for more transparent labelling, increasing concentration on health & wellbeing, ethical ingredient sourcing, more environmentally friendly packaging,” added LohMirmand.

Ideal global gathering for the industry professionals With the MENA region now developing as an export player and an increasingly demanding importer, Gulfood 2020 is expected to attract huge global attendance for the main show and its associated event programme. This includes the Halal World Food global trading platform, which generates lucrative investment for businesses looking to capitalise on the burgeoning halal food sector.

Gulfood 2020 runs February 16-20 at Dubai World Trade Centre. The show is a trade event open strictly to business and trade visitors only.

Gulfood 2020 doors will open from 11 am - 7 pm from February 16-19 and 11 am - 5 pm on February 20.

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GULFOOD 2020 FOCUSED ON “RETHINKING FOOD”, FRANCE’S OPPORTUNITY TO LAUNCH TASTE FRANCE Business France, the national agency supporting the international development of the French economy, will be supporting business opportunities between French producers and importers, key buyers and food industry experts visiting Gulfood. This year, 80 French exhibitors will be part of Gulfood, the world’s largest annual food and beverage trade exhibition. This show will be the opportunity to announce the international launch of France’s F&B dedicated brand:Taste France.

Within France global commitment to share French way of life, Taste France aims to specifically promote F&B products worldwide.

French gastronomy quality is recognized all over the world; Taste France takes a step further by gathering F&B industry players around their common interests. From the perspective of claiming a joint identity for all French F&B companies while promoting the diversity of their products besides their ability to innovate, Taste France also strengthens the approach of the French offering by communicating on conviviality and sharing principles.

Thanks to their genuine and reachable products, French exhibiting companies will be gathered around strong values: excellence, diversity and authenticity. Gulfood 25th edition focused on “Rethinking food” issue is a relevant opportunity to internationally launch such an innovative brand, where key actors meet to discuss the industry challenges of the next decade.

Christophe Lecourtier, Business France’s CEO, commented: “I am extremely proud to launch our new brand Taste France here in Dubai at the dawning of Expo 2020, the first World Expo ever held in the region, that tends to cement Dubai’s legacy to empower future generations. France has been a partner of Gulfood since its beginning in 1987 and I have to admit that the global dimension of this show that kept growing ever since firmly influenced our choice to unveil Taste France here in Dubai, as this event perfectly fits with the international ambition of Taste France, which is to unify and promote the whole French Food & Beverages industry.”

During this five-day event, 80 French exhibitors, including 40% of new companies, will highlight their latest trends and products across 4 pavilions dedicated to World Food, Dairy, Meat & Poultry and Beverages. Products highlighted among French pavilions will play with texture and taste and will include organic production besides innovative packagings.

The UAE and Saudi Arabia are the top importers of all French food and beverages categories, followed by Egypt and Lebanon.

Since 2010, a 50 % increase in demand for French F&B products has been recorded in the UAE. The International launch of Taste France on this key location will reinforce already well-established relationships between French and Middle Eastern companies.

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GLOBAL BRANDS FROM SIXTY PLUS COUNTRIES

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is Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority (DCAA), opened a quartet of sector-specific global food trade platforms at Dubai World Trade Centre (DWTC), as the emirate’s strategic multi-industry facilitator credentials received global endorsements from international food industry professionals.

HH Sheikh Ahmed was accompanied by His Excellency Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority and Director General of Dubai’s Tourism and Commerce Marketing (DTCM), and a delegation

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of industry VIPs. The delegation toured the inaugural Private Label & Licensing Middle East, the MENA region’s only dedicated trade platform for the lucrative private label and licensing; Gulfood Manufacturing, the region’s largest food manufacturing, processing and packaging event; and yummex Middle East and SEAFEX Middle East, a pair of food industry events homing in on confectioneries and seafood, respectively.

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exhaustive opportunities available for smart FMCG innovators and early adopters across a multitude of food-influenced industries, including retail, hospitality, aviation and more.

The inaugural edition of Private Label and Licensing Middle East 2019 featured more than 140 international brands from 50-plus countries.

The region’s one-a-kind expo boasts some of the biggest names in food, hospitality and FMCG sectors, including Amazon, Saudi Arabia’s retail company Panda; regional retail brand Carrefour, Nesto Hypermarket LLC, HyperPanda, Noon, Movenpick Hotels & Resorts, Global Food J A N UA R Y- M A R C H 2 0 2 0

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Industries, Cartoon Network and more.

The sixth edition of Gulfood Manufacturing featured more than 1,600 exhibitors from 60plus countries displaying end-to-end processing, manufacturing and packaging solutions for the evolving F&B industry. In line with changing consumer trends, Gulfood Manufacturing’s global packaging companies showcased an abundance of sustainable packaging products this year.

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YUMMEX MIDDLE EAST REVIEW

YUMMEX MIDDLE EAST IS BACK ON THE ROAD TO SUCCESS

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ith the conceptual adjustments to the 2019 edition, yummex ME has returned to the roots of its success. It has thus impressively underlined its claim to a top 3 position worldwide and as a central, international business platform for sweets and snacks for the Middle East and North Africa (MENA). 252 exhibitors from 40 countries presented the latest products and trends and profited from once again numerous direct business contacts and sales possibilities on location.

In the sweets segment, the largest global growth rates are forecast for the MENA region. Many companies have recognised the great potential of the market. The internationality of the event was therefore very high, with 80 regional exhibitors and 172 exhibitors from abroad: international exhibitors came from, among other countries, Australia, Belgium, Germany, the United Kingdom, Greece, India, Italy, Canada, Mexico, Pakistan, Russia, Saudi Arabia, Spain, Turkey and the USA. Several participants were represented with trade fair stands that were considerably larger than in the previous year. Around 60 companies took part in yummex ME for the first time. The 16 regional and international pavilions make the international importance of the event clear.

More than 9,000 trade visitors informed themselves at the trend and innovation platform about the service portfolio of the providers for the growth market. Co-location with “Gulfood Manufacturing” and “Private Label & Licensing Middle East” reflected the entire value creation chain for sweets and snacks and provided a broad overview of the current industry themes.

“We are at the pulse of the times with yummex ME: many participants used the synergy effects of the ideal trade fair combination for opening up new sales channels and for an intensive exchange of know-how. They reported good, new business opportunities based on the increasing need for sweets and snacks in the MENA growth region. The ongoing preparations for EXPO 2020 promoted profitable business contacts”, was the summary of Denis Steker, Vice President International of Koelnmesse GmbH. yummex ME is “powered by” ISM and Gulfood and takes place in partnership with the Dubai World Trade Centre and Koelnmesse GmbH.

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WOP DUBAI REVIEW

WOP DUBAI 2019- A GREAT AND SUCCESSFUL EXHIBITION

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or the eleventh consecutive year, WOP DUBAI was under the patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The show was inaugurated by H.E. Buti Saeed Al Ghandi, Second Vice Chairman of the Board, Dubai World Trade Centre authority along with HE Thomas Kufen, the Lord Mayor of the city of Essen and organized in cooperation with the Dubai Municipality.

The total outcome of the show was reflecting the huge progress of the trade of perishables all over the Middle East. The continuous growth of WOP DUBAI was demonstrate its position as the prime trade fair for fresh produce in the region as well as strengthen the Emirate of Dubai as a worldwide trading center for fruits and vegetables.

Overall, 160 participating companies from 29 countries exhibited at WOP DUBAI 2019 and presented a wide range of products and services.

The exhibitors came from Australia, Brazil, Bulgaria, China, Ecuador, France, Greece, India, Indonesia, Iran, Ireland, Italy, Kenya, Lebanon, Mexico, Moldova, Morocco, the Netherlands, Oman, Poland, Russia, Rwanda, Spain, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom and United States.

11 official country pavilions were joined the show from Bulgaria, China, France, Greece, Indonesia, Italy, Moldova, Morocco, Poland, Rwanda, and Ukraine.

3,713 traders and industry professionals from 72 different countries visited the exhibition.

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SIAL MIDDLE EAST REVIEW

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SIAL MIDDLE EAST 2019 CONCLUDES WITH RECORD ATTENDEES

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eld under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, Chairman of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the 10th anniversary edition of SIAL Middle East, one of the largest food, beverage and hospitality events in the region, and the fifth edition of Abu Dhabi Date Palm Exhibition (ADDPE) concluded at the Abu Dhabi National Exhibition Centre, facilitating a huge number of trade deals valued over AED 7.2bn during the three day event. The event drew 23,000 industry experts and unique visitors with a growth rate of 13% from last year, from more than 50 countries.

The exhibition was the biggest edition since its launch in 2010 and the event was organised by Abu Dhabi National Exhibitions Company (ADNEC) in cooperation with French “Comexposium” Group, one of the largest international exhibition and conference organisers, and in strategic partnership with ADAFSA under the theme “Defining Innovation in the Food, Beverage & Hospitality Industry”.

The total area of the exhibition increased to 22 thousand square metres, a growth rate of 22% compared with the area allocated for the previous

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edition, which amounted to 18 thousand square metres. The number of new exhibitors doubled to reach 16, in comparison to 8 last year. Number of participating countries have increased by 20%.

Event Features increased by 67% to reach 15 features.

This year, SIAL ME witnessed an increase of 10% in the number of UAE exhibition companies that has reached to 76 exhibitor. Additionally, the total space of UAE pavilions increased to 3,373 square metres, which represent growth of 54% compared to last edition.

The 5th Abu Dhabi Date Palm Exhibition (ADDPE) ran alongside SIAL ME again this year and provided the biggest international platform for exhibitors to showcase their products and boost their presence in the global market. This year, the exhibition featured more than 87 exhibitors specialising in date palm fruit products from 12 countries and an impressive trade buyers from the Middle East region.

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FI EUROPE & NI REVIEW

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THE FOOD AND BEVERAGE INGREDIENT WORLD HOSTED IN PARIS FI EUROPE & NI 2019: THE MOST SUCCESSFUL EDITION OF THE WORLD’S LEADING TRADE SHOW IN FRANCE TO DATE

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ith an enormous thematic and geographical scope – exhibitors from 74 countries and visitors from 173 countries – Fi Europe & Ni once again proved that it is the trusted and chosen meeting place for the international food and beverage industry. The threeday event attracted almost 25.000 visitors at the beginning of December – despite the all-out strike on the third day of the show.

In the 33rd year of Fi Europe & Ni, 1,700 exhibitors presented more than15,000 ingredients and a wide range of related services – from processing and packaging technology to contract manufacturing. To provide a platform for the growing globalisation of the industry, Fi Europe & Ni this year welcomed 26 country pavilions, including six new ones for suppliers from Japan, India, Georgia, Nigeria, Sri Lanka and Peru. For the next event in Frankfurt, 84 per cent of the available exhibition space has already been booked. This high number of stand reservations for 2020 is once again a proof that Fi Europe & Ni remains a successful and respected business platform for exhibitors.

With 24.415 attendees, this edition of Fi Europe & Ni was the most successful one in France so far.

Recent analyses show that mainly representatives of sales, procurement and purchasing, general management and R&D attended the show at Parc des Expositions Paris Nord, Villepinte. 33 percent of the visitors were managers at C-level or higher, and 71 percent had budget responsibility.

Since its launch in 1986, the event has always

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had its finger on the industry pulse and has continually expanded. First, Ni (Natural ingredients) joined the exhibition and has established itself as a forum for future-oriented natural ingredients. In addition, an extensive conference and educational programme has been added and this year attracted more than 300 delegates, offering in-depth insights into key trends such as “Healthy & Functional”, “Plant-derived Ingredients”, “Clean Label” and “Reduction & Reformulation”. The Future of Nutrition Summit on the day before the fair proved highly successful, attracting more than 100 participants and showcasing outstanding and game-changing innovations, with a focus on sustainable food systems and new food technologies.

2020 in Frankfurt, Fi Europe and Hi Europe will join forces for the first time. This co-location is a strategic response to the fact that the health and nutrition economic sectors are merging at a fast pace. Consequently, the boundaries between standard ingredients, functional ingredients with added health benefits, and dietary supplements are blurring.

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PRESSURE SENSORS

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QUALITY AT ALL LEVELS WITH VEGA’S SENSORS

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ood production is a matter of trust, and hygiene is the number one priority. Success is determined by the reliability and the efficiency that make flawless production possible – whether during bottling, container filling or CIP cleaning. Level and pressure sensors from VEGA have made a name for themselves over many decades for their reliability and longevity. Robust, versatile and easy to use: even under extreme conditions or strict regulations, they provide important inputs for delivering greater plant safety and efficiency.

Complete supplier for level and pressure VEGA, the German manufacturer of measuring instruments, completes its portfolio for food production with two new series, comprising of pressure sensors and level switches. The product families VEGABAR and VEGAPOINT prove that automation can be both simple and highly efficient at the same time, without compromising on dependability, hygiene or accuracy. The new sensors are perfectly tailored to standard applications that still demand the highest quality.

Always in the know thanks to 360° switching status display

The universal hygienic adapter system provides the flexibility needed to reduce and keep installation work and parts inventory at a minimum. The process fittings can be selected as needed and adapted to local requirements.

Thanks to the all-round switch status display, all sensor states can be visually discerned from any direction. The colour of the illuminated ring, which can be customised from over 256 different colours remains clearly visible, even in daylight.

At a glance, the user can see if the measuring process is running, if the sensor is switched or if there is a possible malfunction in the process.

Intelligence with IO-Link and wireless Bluetooth configuration The standard IO-Link protocol ensures a universal and simple system of communication.

This means the instruments have a standardized communication platform that enables seamless data transfer and simple system integration.

Thanks to the Bluetooth wireless configuration, setups and operations become considerably easier, especially in environments such as clean rooms, where physical access involves a lot of effort.

The new VEGABAR compact pressure sensors with switch function and VEGAPOINT capacitive level switches. Both equipped with a 360° coloured status display.

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More information available at www.vega.com/food-industry

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HONEY

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JARRAH DELIVERS EXCEPTIONAL TASTE TO OUR CUSTOMERS

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e are an Emirati company established here in the United Arab Emirates as a distributor of honey under the name Jarrah Foodstuff Trading.

Jarrah’s management and delivery team have over 15 years of experience providing locally produced honey products to the UAE. With local production unable to meet the growing demand, we globally searched for the best honey producers in the world.

This journey took us to the far reaches of Western Australia. Here we discover the world’s best honey products produced in temperate climates from the JARRAH trees unique to the origin.

The outcome is that we can deliver the world’s best honey products across our network of over 20 countries. Enabling consumers to enjoy the taste and medicinal products that only Jarrah honey can provide.

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FOOD SAFETY & HYGIENE

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KIMBERLY-CLARK PROFESSIONAL™ MIDDLE EAST HAS LAUNCHED THE WYPALL® REACH™ CENTREFEED SYSTEM

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recent report called ‘You can’t put a price on hygiene in the HORECA trade’, looked at how customer trust and goodwill that can take so long to build, can be destroyed in an instant due to poor hygiene. The report says: “Customer complaints and bad reviews can have a devastating impact on your business and reputation. Worse still, serious food contamination and illness issues can result in closure of your business.

“From kitchens and food preparation areas through to eating areas and washrooms – hygiene is non-negotiable. The health and safety of customers and staff is paramount and by making hygiene a top priority, catering managers and owners can drive customer confidence and loyalty and ultimately business success.”

Maintaining food hygiene and food safety standards is crucial for every foodservice business and the WypAll® Reach™ Centrefeed System has been designed to improve hygiene and reduce contamination. It’s a fully enclosed, one-wipe clean, hygienic wiping system that helps prevent transmission of food-borne bacteria caused by handling of exposed blue rolls.

The WypAll® Reach™ Centrefeed System provides a safer alternative to traditional loose centrefeed blue rolls, where multiple users can handle a roll up to 70 times before it is finished. This creates major concerns in the catering industry where some 80% of illnesses are transmitted on our hands.

Beyond its hygiene and food safety advantages, the WypAll® Reach™ Centrefeed System dispenser has been designed to look professional in all front of house areas. The sleek smoked-grey dispenser is small and discreet, looking attractive in any restaurant environment. The dispenser is supplied with a wall bracket to both house the dispenser or transform it into a wall mounted system – allowing for the most convenient and flexible usage.

Wastage is also a big issue when using undispensed FOOD BUSINESS GULF & MIDDLE EAST

centrefeed blue rolls as individual users can unwind up to 2.5 metres each time – creating a lot of waste. By using a controlled, single-sheet dispensing system, less paper is used and the WypAll® Reach™ Centrefeed System reduces paper consumption and cuts paper waste by over 20%.

Maintaining food hygiene and food safety standards should be at the top of the agenda for every food service operation. We listened to and analyzed feedback from our customers and brought them along on the journey to help to develop a system that meets their needs of improving hygiene, while also reducing waste and enhancing their image.

WypAll® is one of the leading brands in professional wiping paper, and all the products in the range are designed for a specific task, giving users the confidence that the product will perform every time.

The WypAll® Reach™ Centrefeed System is convenient, portable and always at hand. It has been designed to look good and perform brilliantly, improving hygiene, and reducing paper usage and waste – so therefore saving money, while also contributing a positive environmental sustainability gain.

For food safety and hygiene solutions contact imberly-Clark Professional™ at kcparabia@kcc.com K J A N UA R Y- M A R C H 2 0 2 0

INGREDIENTS

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FOCUS SHIFTS TO QUALITY IN GROWING WHEY PERMEATE MARKET

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uality is becoming increasingly important in the rapidly growing whey permeate market, according to Arla Foods Ingredients.

Whey permeate is a milk solid with around 80% lactose content. As a bulking agent, it is a highly cost-effective replacement for skimmed milk powder, lactose and sweet whey powder.

The ingredient’s potential in food applications was long untapped. However, improved filtration technology has allowed the creation of high-quality permeate. In 2017, powdered permeate received a Codex Alimentarius international standard, helping raise its profile and establish trust.

Permeate is increasingly being used by multinational brands, particularly in categories such as chocolate and biscuits, but also in hot drinks, dairy and desserts. Innova figures show that the number of new products containing whey permeate has more than doubled in the past five years, growing from 169 in 2015 to 387 in 2019.

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largest suppliers of whey permeate. It believes that the Codex standard, as well as increasing demand, will lead to a market where quality factors such as mineral profile and microbiological requirements are as important as cost-effectiveness.

The whey permeate products in the company’s Variolac® range have a sweet milky taste, low ash content, stable mineral profile and free-flowing powder properties over a 12-month shelf life.

Henrik Jacob Hjortshoej, Head of Sales Development, Food at Arla Foods Ingredients, said: “Whey permeate offers huge advantages in a range of dairy, confectionery and bakery categories. In recent years the market has exploded, with many of the biggest players taking advantage of the extraordinary cost-effectiveness permeate offers. The Codex standard was a major turning point and has resulted in a greater focus on quality, with factors such as taste, ash content and shelf life becoming increasingly important.”

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INTERVIEW

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24-25 JUNE 2020 - RAI AMSTERDAM

FREE FROM • ORGANIC • VEGAN • FUNCTIONAL

FREE FROM: A BOOMING MARKET

The Free From market is booming. This is not new, but year after year the trend becomes more and more a huge reality and an unstoppable inertia. Euromonitor pointed out in a recent study that “Free From Food, valued USD33 billion at a global level in 2016, still represents a small art of the health and wellness market, but has consolidated as the category with the most dynamic growth”. According to Mordor Intelligence, the Global Free-From-Food market is expected to value at 3337.85 billion, recording an estimated CAGR of 9.5% during 2019-2024. Kantar Worldpanel and Mintel have also highlighted the growth capacity and perspectives of the Free From market in the EU, the UK and worldwide. To understand better momentum of the sector, we have talked with Ronald Holman, quite an expert on this subject and organizer of Free From Amsterdam 2020 & Free From Barcelona 2021.

What has been the biggest change in the Free From sector since you started working on it?

The market has evolved rapidly in a short space of time. The category is now well established and increasingly sophisticated. Initially, when we started there was a strong focus on gluten free but the event now encompasses many more sectors including vegan, organic, and a wide range of products that omit specific allergens.

What will be the hottest trend for Free From this 2020?

The growth of plant based alternatives for meat lovers continues to have a significant presence. This is set to continue as meat reduction remains one of the prevailing trends in food and drink. Similarly, there is a focus on other ‘replacements’ that deliver healthier alternatives, as well as Low Carb, Slow Carb and other Diet Food Solutions. Food for healthy aging and the growth of the ‘low and no’ alcohol sector are also some of the recurring topics that will be covered at this year’s conference.

What would you recommend to a brand that wants to differentiate itself from its competitors in the Free From market?

It’s essential that new products can promote genuine health credentials and combine this with a strong sustainable / ethical offering. Consumers FOOD BUSINESS GULF & MIDDLE EAST FOOD BUSINESS GULF & MIDDLE EAST

are increasingly looking for brands that satisfy the complete package.

In your opinion, which is the most inspiring country to look into its market and why?

Historically, the UK pioneered developments in the Free From category, whilst Spain/Italy/Germany and the Benelux countries are fast growing. All in all, the current situation shows a much more universal market.

For example, Free From Amsterdam has international exhibitors from 57 different countries attending the show this year.

Why is Free From Amsterdam a must-visitevent for European food professionals?

2020 will be our most comprehensive offering to date.

We have five dedicated conference schedules delivering world class insight. The show is renowned for its high calibre exhibitors and trade only visitors who benefit from the numerous networking opportunities that we facilitate through roundtable and Matchmaking appointments.

Discover more international Free From Exhibitions:

BANGKOK 2021 10 - 12 MARCH 2021, BANGKOK, THAILAND

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UAE DELEGATES COMPLIMENT FRUITFUL ITALIAN BUSINESS DISCUSSIONS

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he two-day business mission held in Frosinone, Lazio Region of Italy on 9 and 10 October 2019, brought together a number of UAE delegates, media professionals and business buyers in discussing topics related to food & beverage, kitchen equipment, agriculture & horticulture, landscaping, sports, fashion and jewelry sectors.

Food Business Magazine Managing Editor Mr Matt, was invited among the UAE delegates to visit various Italian companies and discuss the visions and missions for the Expo 2020 Dubai. The two-day visit was dedicated to B2B meetings and for company visits.

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The UAE delegation counted 18 operators from various sectors presided

by Mr Gianpaolo Bruno - Italian Trade Commissioner to the UAE and accompanied

by Mrs Haifa Alia Trade Analyst of the agrifood sector at the Italian Trade Agency Dubai office.

The business mission was minutely conceived and hosted by Aspiin (the Special Agency for Internationalization and Innovation of Frosinone Chamber of Commerce). The program, which included several areas of the fascinating and resourceful Lazio region, was articulated over 2 days of business meetings between J A N UA R Y- M A R C H 2 0 2 0

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UAE operators and the Italian participating SMEs. The event was inaugurated by the introductory and welcoming messages of Mr Marcello Pigliacelli, The President of the Chamber of Commerce of Frosinone, Mr Giovanni Turriziani, President of Unindustria – Confindustria Frosinone, Mr Pietro Abate, General Director of Unioncamere Lazio, Mr Mauro Buschini, President of Lazio Region Council, at the fabulous Casamari Abbey of Veroli.

Mr. Gianpaolo Bruno, the Italian Trade Commissioner in Dubai then, offered a thorough and detailed presentation about Dubai’s major event EXPO 2020 and the activities of Italy at the universal exposition.

Italy’s Pavilion at the Expo 2020 Dubai will be located between the “Opportunity” and “Sustainability” thematic areas.

Mr Bruno called for the Italian companies to become partners and sponsors of the Italy Pavilion at Expo 2020 Dubai. The idea is to create an Innovation Hub that is not only exhibitive but also capable of embodying and showcasing Italian expertise in the creation and construction of internal and external spaces, reflecting smart building systems and digital architecture and

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featuring attractive elements to generate a memorable visitor experience.

According to the project estimates, over 28 thousand people should visit the Italy Pavilion daily and more than 5 million over the six-month period of the event. Italy’s partners and sponsors at Expo2020 Dubai will be able to operate in a global showcase that is unique for its reputation and brand building. They will also be granted extensive visibility on external, internal and virtual spaces and will be able to undertake co-marketing and B2B and B2C activities during the six months of the event, which is expected to draw some 25 million visitors from all over the world.

The Business mission covered several sectors of which we will focus on the food companies in the following paragraphs.

LABELCLASS SRL - ZAFFILLO Zaffillo was born from a group of entrepreneurs driven by a passion, love for their country and the desire to enhance their treasures.

Zaffillo extra virgin olive oil (organic and

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B U S I N E S S M I S S I O N T O I TA LY

nonorganic) comes exclusively from olive groves located in the territory of San Vito deiNormanni, in the Brindisi area.

Saffron sold by ZAFFILLO is composed exclusively by the final part of the pistil, more valuable and appreciated of the red pistils from the Crocus Sativus flower, distinguished by the smell, taste and colour, the selection of the best pistils and their packaging takes place in Italy at the laboratory of their company.

PAGNANI TARTUFI DI PAGNANI GIANPIERO The artisan company Pagnani Tartufi was established in 2002, from the tenacious determination of the Pagnani family not to lose thirty years of experience gained in the research and marketing of fresh truffle. By handing down the best gastronomic expressions of the territory, without neglecting the use of the most modern technologies, that allow to avoid FOOD BUSINESS GULF & MIDDLE EAST

the use of preservatives and food coloring, they guarantee high quality standards in obtaining the finished product.

PASTIFICIO ZAFFIRI SRL The company Zaffiri has handcrafted origins since 1889 when the grandfather Raffaele founded his company at first in the city of L’Aquila and then in Sora.

In 1992 Armando Zaffiri starts up in Sora (FR) a pasta manufacturing plant of his own and in 1951, thanks to a new plant, he comes to a production of 10 tons per day.

In 1968 the existing factory Pastificio Zaffiri was established and thanks to his sons Tommaso and Walter the production constantly develops.

The mission of the company is to keep high quality standards through a selection of the bestdurum wheat flour present on the market and to assure continuity in the production processes adopted making the Zaffiri Pasta a craft-made product. Today, J A N UA R Y- M A R C H 2 0 2 0

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the company produces 50 tons of pasta daily with more than 100 kinds of pasta.

AZIENDA AGRICOLA CLAUDIA NATONI PEPERDOP The Pepper Cornetto di Pontecorvo DOP is produced exclusively in the territories of the Municipalities of Pontecorvo, Esperia, S. Giorgio a Liri, PignataroInteramna, Villa S. Lucia, Piedimonte S. Germano, Aquino, Castrocielo, Roccasecca and San Giovanni Incarico.

This particular vegetable has been awarded the prestigious DOP (Protected Designation of Origin) mark, thanks to its particular characteristics. The Peperone di Pontecorvo DOP has a savory and slightly sour taste, with a sweet but pungent taste, easily chewable, with a great aroma and an intense vegetable scent. It is prepared as paste, dry spice, cream & sauce, matching spreads and a variety of recipes.

COLLE FRAIOLI SOCIETA’ AGRICOLA A.R.L Desiderium is the first monovarietal extra virgin olive oil from Frantoio olives harvested in a single grove brought back to

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production in a northfacing hilly area. It is a medium fruity olive oil with herbaceous notes. The bouquet has a scent of olive, olive leaf, artichoke and hints of fresh almond. It has a perfect balance between spicy and bitter.

ACQUA & TERME DI FIUGGI SPA Fiuggi Water is a brand of water that’s famous worldwide for its therapeutic properties that are historically recognized and accredited and which make it, even today, a one-of-a-kind water.

Due to its diuretic properties, it is the ideal solution for those who want excellence and quality in a glass of water: it can stimulate overall kidney function, it can facilitate the elimination of uric acid, metabolic waste and nitrogenous waste. Fiuggi is a precious mineral water and by consuming it daily, it maintains the entire body youth due to its excellent depurative properties and beneficial effects.

Conclusion The business mission offered a number of fruitful business discussions, introduction, and presentations and it was well appreciated.

FOOD BUSINESS GULF & MIDDLE EAST

Under the Patronage of H. H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Agriculture and Food Safety Authority

o

COLD CHAIN

EXPO 9-10 March 2020 Abu Dhabi National Exhibition Centre

JOIN US IN ABU DHABI

FOR THE ONLY DEDICATED COLD CHAIN EXPO IN MIDDLE EAST Cold Chain Expo - Middle East Edition is part of the Abu Dhabi super-cluster of co-located events in agriculture technology and food manufacturing & processing.

Visit and join over 15,000 other key decision-makers who are on site to view and discuss latest technologies, engage with manufacturers and vendors, and to attend free conference programs and side events.

If your interest is in ensuring that the integrity of food & beverage perishables is protected along the supply chain reaching consumers safely, then you MUST visit Cold Chain Expo – Middle East Edition.

Four co-located shows that covering entire value chain

100s of exhibitors showcasing latest technologies

Broad range of free-to-attend conferences

First day Workshop Hosted by Eurovent Middle East

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Join world leading names in all areas of technology provision and services in cold chain.

Take the stage and demonstrate your company’s expertise in food security and safety and losses prevention.

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Exhibition and conferences are free to attend by qualified industry professionals. Register NOW online to receive your entry badge via email and avoid the queues.

Cold Chain Expo Middle East works alongside local, regional and global partners.

Take advantage of all its networking opportunities.

The Abu Dhabi Government has a stated commitment to addressing challenges in food security and aims to achieve poll position in the Global Food Security Index by 2051 having jumped 10 places in the last year alone.

Government goals will be achieved via technology take-up and implementation and development of supply chains.

The Abu Dhabi super event cluster is a part of its long-term strategy to invest in technology and foster business in the Emirate.

Four fairs in one location:

Just some of the industry leaders you will meet at Cold Chain Expo Middle East Edition: Strategic Partner

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