THE NUMBERS

Due to Backwoods’ authentic positioning within our partners, we go beyond traditional measuring. With unconventional partners, quantifying our analytics goes beyond backend metrics. In order to gain a more accurate view of Backwoods’ digital positioning, we include the following metrics within our engagement numbers:

• Likes

• Views

• Comments

• Listens/downloads

These numbers are sourced from not only our partners, but attendees and various accounts that may post the brand while at the aforementioned events.

To paint the full story of Backwoods’ digital positioning, we also include reach from the aforementioned accounts as well as any digital placement. These numbers can include:

Follower count Digital media monthly unique visitors

Coalition DJs hosted their 15th year anniversary

Social Reach: 10.1MM

Social Engagements: 71.3K

Backwoods’ brand partner, Coalition DJs hosted their 15th year anniversary party at Believe Hall in SW Atlanta. Coalition DJs have long contributed to music culture not only in Atlanta but internationally and are frequently instrumental in amplifying new artists. Every January, Coalition DJs celebrate their anniversary complete with a panel and music showcase that features several well-known artists they were instrumental in cultivating as well as a new crop of emerging artists.

This year featured, Young Dro, Erica Banks and a host of others.