A Picnic In Provence | HOTP

A Picnic

In Provence LOOKBOOK

4.

Contents

8.

Introduction

6.

The Development

History of Les Indiennes

10.

23.

Be Inspired The Collection

33.

Design Index

Introduction Our business is centred on digital printing, a field in which we have achieved excellence.

Within our company, we have an in-house team of seasoned and skilled professionals who oversee the research, development, and design of our state-of-the-art collections. Leveraging our profound industry knowledge, we ensure that our collections seamlessly align with the commercial furnishing sector, catering to its specific requirements, demands, and future trends. The fact that every aspect, from the initial concept to the final printing, takes place within our warehouse, affords us complete

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control to enhance and optimise our offerings at every stage of the design process.

Furthermore, we have made significant investments in advanced, high-speed digital printing technology, resulting in the establishment of one of the most cutting-edge facilities in Australia.

At Materialised, we take pride in delivering performance, style, and reliability you can trust.

transfer printing process.

For our wall coverings, we use a direct-tosubstrate method with our digital UV printer, using Greenguard Gold certified inks. Ensuring an efficient and seamless production process.

Substrates We greatly value our diverse substrate range, each piece diligently developed and assessed to meet the high demands of the commercial sector. Our collection covers a wide range of

Digital Printing In our fabric production process, we employ sublimation printing. This method first digitally prints designs onto FSC certified paper, which are then transferred to fabric.

The process uses sublimation OEKO-TE ECO PASSPORT certified inks that turn to gas when heated, allowing the ink to deeply penetrate the fabric fibres. The result is a print that's not only vivid and detailed but also remarkably durable. We recycle all spent paper from the

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A Picnic In Provence: The History Behind The Collection 'A Picnic in Provence' draws inspiration from the traditional "Les Indiennes" fabrics. But what exactly are these fabrics?

Today, the vibrant cotton fabrics that adorn Provençal markets exude the unmistakable charm of southern France. These textiles are adorned with motifs like cicadas, olives, and flowers, featuring a colour palette that mirrors the local landscape. They are quintessentially Provençal, but their roots trace back to India.

These brightly hued fabrics, known as "Les Indiennes" or Indians, have a story that unfolds in the mid-17th century. At that time, Armenian merchants, who had settled in Marseille to capitalise on the port's tax-free status, began ordering these textiles from

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India. They believed that the British might take a liking to this colourful, lightweight, and easy-to-maintain cotton fabric, and they were absolutely right. It found instant favour among the British nobility, swiftly becoming the preferred fabric at the fashion-conscious court of Louis XIV. King Louis XIV, renowned for his fashionforward sensibilities, recognised the potential of this trend and sought to capitalise on it for the benefit of his country. He instructed his Minister of Finance, Jean Baptiste Colbert, who had established the French East India Company, to import these exotic cotton fabrics. Soon, these fabrics graced the attire of every noble in the kingdom.

Back in Marseille, the Armenian merchants,

seeing the popularity of their cotton fabric, came up with an ingenious idea: alongside selling the expensive Indian fabric to the wealthy, they began producing more affordable versions for those of lesser means. Even common people could now don brightly coloured textiles and feel like aristocrats.

remained forbidden in the rest of France.

It was only in 1759, after seventy-three years of prohibition, that these vibrant cotton fabrics were once again allowed in France. King Louis XV realised that these textiles no longer posed a threat to his country, as they had during his grandfather's rule.

The nobility adored their costly Indian fabrics, and the masses were equally pleased with their economical imitations. Everyone seemed content, except for other textile producers.

The linen, wool, and silk industries, initially fostered by Louis XIV and Colbert, felt the economic impact of this new competition, and they were displeased. Collectively, they lobbied the King to take action. To protect the interests of these manufacturers, King Louis, despite his own fashion sensibilities, issued a ban on the brightly coloured cottons that had become the rage at his court. In 1686, the production, trade, and even the wearing of these popular prints, whether imported or locally produced, were deemed illegal.

With the legal restoration of cotton fabric trade across France, manufacturers began to sprout all over Provence. The prints were soon ubiquitous, with new designs emerging and the Indian motifs gradually being replaced by locally inspired images - cicadas, olives, sunflowers, and lavender - all in the colours of the Provence landscape.

Seventeen years later, King Louis made a slight concession by permitting the city of Marseille to continue producing these fabrics, but they could only be sold in the colonies and foreign countries. Trading in or wearing them

This once exotic fabric remains popular to this day and has found versatile applications.

Provençal markets boast a seemingly endless array of tablecloths, kitchen towels, placemats, curtains, and more.

While the fabric's origins trace back to distant India, Provence warmly embraced it, adapting it to its own culture, and making it an integral part of its identity.

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The Development The journey of developing this collection started with extensive research, delving into the archives of vintage "Les Indiennes" prints.

We sought to grasp the historical context and reinterpret the traditional floral motifs while infusing them with Australian inspirations.

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In this creative process, we introduced more geometric elements, departing from the conventional woodblock technique and adopting digital printing technology.

To maintain the authenticity of the designs, we began with hand-drawn sketches, preserving

the human touch and unique handwriting in each motif. These were then scanned and transformed into seamless patterns, allowing us to tailor the colours to our liking.

Our colour palette was a conscious reflection of the Provençal countryside, along with a nod

to the Australian landscape.

This blend of influences is what breathes life into our collection, creating a harmonious fusion of tradition and innovation.

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nic The Collection Introducing 'A Picnic In Provence', a collection comprised of 16 beautifully crafted in-house designs, across a palette of six colour stories.

Prints shown (left to right): Odette Seafoam, Boucle Olive, Aimee Sky Blue and Emilie Moss, Coralie Linen and Boucle Olive.

Your Title (Master Page)

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Amandine

Bouclé

Louison

Aimée

Juliette

Éloïse

Mélanie

Lavandou

Coralie

Manon

Anaïs

Émilie

Fleur

Raphaëlle

Cléo

Odette

Sixteen Designs 12

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Aimée: ay-MAY Amandine: ah-mahn-DEEN Anaïs: ah-na-EES Bouclé: boo-CLAY Cléo: CLAY-o Coralie: koh-RAH-lee Éloïse: ay-loh-EEZ Émilie: ay-MEE-lee Fleur: FLUHR Juliette: JUH-lee-ET Lavandou: lah-vahn-DOO Louison: loo-ee-ZOHN Manon: mah-NOHN Mélanie: MAY-lah-nee Odette: oh-DET Raphaëlle: rah-fah-EL

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Six Colour Stories We've carefully curated six distinct colour palettes that embrace the rich hues of the French Provençal landscape, the diverse colours found in the Australian scenery, and the modern tones of contemporary design.

Prints shown (left to right): Odette Chartreuse, Eloise Sky Blue, Lavandou Moss, Manon Sky Blue, Raphaëlle Navy and Melanie Moss.

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Olive

Immerse yourself in the rustic allure of the French Provencal countryside with our olive and chartreuse-inspired colour palette. From the rich earthy tones of olive groves to the vibrant hues of chartreuse.

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Seafoam Discover the coastal charm of our Seafoam colour palette, guided by the pristine waters of Australia and the provincial French coast.

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Navy A classic navy and white pairing, reminiscent of timeless market fabrics, carries a legacy of enduring elegance in shades of blue.

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Amber Get lost in the luminous beauty of our amber colourway, inspired by the enchanting light of Provence that has ignited the creativity of countless artists. It brings the warmth and radiance of this region's light into your surroundings.

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Flint Elevate the classic black and white with our warm monochrome palette. Sophistication with a smart contemporary twist.

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Terracotta From the terracotta roof tiles to the blooming fields, this story exudes a romantic and feminine charm, heightened by the contrasting russet and rich mahogany browns.

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Be Inspired With an impressive offering of 16 designs and a palette of 117 colourways, the versatility of this collection is boundless. From intricate florals to fun geometrics, from deep navy shades to vibrant pinks and soft neutrals, there's a plethora of opportunities to craft diverse aesthetics to suit any theme. We've curated a few inspirations to spark your creativity. How will you integrate them into your upcoming projects?

Prints shown (left to right): Lavandou Moss, Aimee Sky Blue, Manon Sky Blue, Raphaëlle Sky Blue and Eloise Sky Blue

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Greenscape Garden and countryside elements immerse a space in nature's calming embrace, melding soft greens, rich earthy tones, and subtle floral motifs.

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Swatches (Clockwise): Boucle Seafoam. Anais Sage. Vista Sequoia, Coralie Sky Blue, Crypton La Scala Moss and Aimee Sky Blue.

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Mono Geo Seamlessly blend gradients of blacks, browns, and creams, further complemented by the delicate play of soft geometric shapes. Evoke a sense of harmonious sophistication.

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Swatches (Clockwise): Collect Kin, Odette Cafe, Endurance EPU Noir, Eloise Nightfall, Boucle Flint and Emilie Linen.

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Hamptons Heirloom Merging the enduring charm of a classic damask design, this scheme effortlessly intertwines a quintessential Hamptons palette with age-old patterns.

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Swatches (Clockwise): Aimee Navy, Crypton La Scala Eclipse, Louison Navy, Cleo Flint and Armour Brax Buff.

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Amour Inspired by the subtle romance of pastel hues and the grace of delicate florals, the theme reveals a palette deeply infused with muted femininity, anchored by warm tans and russet tones.

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Swatches (Clockwise): Lavandou Russet, Luxor Rose Gold, Grand Sierra Wheat, Fleur Terracotta and Juliette Terracotta.

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Design Index Aimée V: 0.5cm x H: 3cm approx.

V: 0.5cm x H: 3cm approx.

Flint

Navy

Rose

Sky Blue

Terracotta

Wheat Gold

Amandine V: 14cm x H: 6.7cm approx.

V: 14cm x H: 6.7cm approx.

Cafe

Linen

Moss

Rose

Sky Blue

Terracotta

Wheat Gold 38

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Anaïs V: 25.2cm x H: 22.3cm approx.

V: 25.2cm x H: 22.3cm approx.

Flint

Moss

Navy

Rose

Sage

Wheat Gold

Bouclé V: 26.3cm x H: 22cm approx.

V: 26.7cm x H: 22.3cm approx.

Chartreuse

Flint

Linen

Moss

Navy

Olive

Rose

Russet

Seafoam

Terracotta

Cléo V: 2cm x H: 2.2cm approx.

V: 2cm x H: 2.2cm approx.

Amber

Flint

Moss

Navy

Olive

Russet

Sage

Sky Blue

Terracotta

Wheat Gold

Coralie V: 2.3cm x H: 2cm approx.

V: 2.3cm x H: 2cm approx.

Cafe

Linen

Moss

Sky Blue

Terracotta

Wheat Gold

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Navy

Seafoam

Éloïse V: 18.9cm x H: 22.3cm approx.

V: 18.9cm x H: 22.3cm approx.

Amber

Chartreuse

Linen

Navy

Nightfall

Sage

Sky Blue

Terracotta

Émilie V: 3.8cm x H: 13.4cm approx.

Amber

Cafe

Poppy

Sky Blue

V: 3.8cm x H: 13.4cm approx.

Linen

Moss

Navy

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Fleur V: 35.8cm x H: 22.3cm approx.

Cafe

Moss

Terracotta

Wheat Gold

V: 35.8cm x H: 22.3cm approx.

Seafoam

Juliette V: 5cm x H: 2.8cm approx.

V: 5cm x H: 2.8cm approx.

Cafe

Linen

Moss

Navy

Olive

Seafoam

Terracotta

Wheat Gold

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Lavandou V: 3.5cm x H: 2.7cm approx.

V: 3.5cm x H: 2.7cm approx.

Cafe

Flint

Moss

Navy

Russet

Seafoam

Terracotta

Wheat Gold

Louison V: 15.2cm x H: 8.3cm approx.

V: 15.2cm x H: 8.3cm approx.

Flint

Linen

Navy

Seafoam

Terracotta

Wheat Gold

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Manon V: 33.2cm x H: 26.8cm approx.

V: 33.2cm x H: 26.8cm approx.

Flint

Moss

Navy

Sky Blue

Terracotta

Wheat Gold

Mélanie V: 3.2cm x H: 2.7cm approx.

V: 3.2cm x H: 2.7cm approx.

Amber

Cafe

Flint

Linen

Moss

Navy

Olive

Seafoam

Terracotta

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Odette V: 4.5cm x H: 2.7cm approx.

Cafe

Chartreuse

Seafoam

Wheat Gold

V: 4.5cm x H: 2.7cm approx.

Rose

Raphaëlle V: 3.5cm x H: 4.5cm approx.

V: 3.5cm x H: 4.5cm approx.

Amber

Flint

Moss

Navy

Olive

Seafoam

Sky Blue

Terracotta

These designs can be printed on demand onto any of our furnishing textiles, wall vinyl or roller blind base substrates.

To view our range of options and to order samples visit materialised.com.

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