MATATO News - May 2024

Issue 08 | MAY 2024

MATATO A Monthly Publication by Maldives Association of Travel Agents and Tour Operators (MATATO)

N E W S MATATO Signs MOU with Indian Leading Travel Association IATO, and revisits Indian High Commissioner to Maldives Read more on Page 7 ____________________________

MMPRC and MATATO to Promote Maldives at Southeast Asia Travel Fairs Read more on Page 8 ____________________________

Maldives Experiences Lowest Tourist Arrivals in May in Three Years Read more on Page 9 ____________________________

PATA Maldives Chapter Presents at PATA Chapter Congress in Macau Read more on Page 11

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CONTENTS MATATO DASHBOARD

3

Upcoming properties

4

Upcoming MMPRC Fairs

5

ECONOMIC UPDATE

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MATATO Signs MOU with Indian Leading Travel Association IATO, and revisits Indian High Commissioner to Maldives

7

MMPRC and MATATO to Promote Maldives at Southeast Asia Travel Fairs

8

MATATO Addresses Press at 'Maldives Media Meet' in Arabian Travel Market

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Maldives Experiences Lowest Tourist Arrivals in May in Three Years

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MATATO Meets with USAID Maldives Climate Adaptation Project Team

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MATATO and WAMCO Collaborate for Environmental Sustainability

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PATA Maldives Chapter Presents at PATA Chapter Congress in Macau

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Ministry of Economic Development and Trade Facilitates Key Meeting with BCC and SDFC 11 MATATO Endorses Maldives' First International Aviation Networking Event

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MATATO ACTIVITIES 2024

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MATATO ACTIVITIES 2023

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MATATO NEWS Monthly News by MATATO Cover Photo & Photos: istockphoto/ shutterstock CONTRIBUTIONS MATATO MANAGEMENT TEAM Aminath Suzan Abdulla Ghiyas Fathimath Shaha Mohamed Shaz Waleed Ibrahim Didi Mohamed Khaleel Ibrahim Nizam Abdulla Suood Mohamed Bassam Adam Ignaz Mansoor Hathim Hassan ADVERTISING & EDITORIAL For advertising & editorial queries please email to admin@matato.org CONTACT Email : admin@matato.org Phone :+960 3000 929 Mob# :+960 739 0050

MATATO News

© MATATO NEWS 2024 All rights reserved.

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MATATO dashboard 2022 International Tourism Arrivals (million)

- 969

2022 Maldives Tourism Arrivals

- 1,675,303

2023 Maldives Tourism Arrivals

- 1,878,543

Maldives Tourist Arrivals Monthly 2024 vs 23 vs 22

Maldives Top 10 Markets 2024 (as of 1st June)

Maldives Top 10 Markets 2023

Tourist Accommodation (as of 1st June 2024)

Monthly Arrivals, 2020 – 2024 (as of 1st Junel)

62,254 total Operational beds in Maldives as at 1st June 2024

Sources: UNWTO Ministry of Tourism – Maldives Maldives Inland Revenue Authority (MIRA) Maldives Monetary Authority (MMA)

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Upcoming properties Property

Region

Opening

Infinite Maldives by Cocoon

Malé Atoll

2025

Ozen Privé Athiri Gili

Malé Atoll

2024

Meyyafushi

Lhaviyani Atoll

2024

Avalon Maldives

Dhaalu Atoll

2024

Villa Haven

South Ari Atoll

2024

Nammos Maldives

Malé Atoll

2025

Joali Lagoon

Malé Atoll

2025

JW Marriott Emboodhoo Finolhu

Malé Atoll

2025

Feydhoo Finolhu

Malé Atoll

2024

Capella Maldives

Malé Atoll

2025

Centara Lagoon

Malé Atoll

2025

Centara Grand Muthaafushi

Baa Atoll

2024

Al Mahra

Laamu Atoll

2025

Corinthia Maldives

Malé Atoll

2025

Project Delfin

Malé Atoll

2025

Soneva Secret

Haa Dhaalu Atoll

2024

Mandarin Oriental Bolidhuffaru Reef

Malé Atoll

2025

Rosewood Ranfaru Maldives

Malé Atoll

2025

Bulgari Resort Ranfushi

Raa Atoll

2025

Source: Hotelier Maldives

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Upcoming MMPRC Fairs

5 MATATO News Source: MMPRC/ Visit Maldives

ECONOMIC UPDATE

Source: Maldives Monetary Authority (MMA)

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MATATO Signs MOU with Indian Leading Travel Association IATO, and revisits Indian High Commissioner to Maldives The Maldives Association of Travel Agents and Tour Operators (MATATO) is proud to announce the signing of a Memorandum of Understanding (MOU) with the Indian Association of Tour Operators (IATO).

This strategic partnership aims to enhance tourism cooperation between the Maldives and India, fostering closer collaboration and mutual growth in the travel industry.

The agreement marks a significant milestone in promoting tourism between the two nations. By leveraging the strengths and networks of both MATATO and IATO, the partnership seeks to create more opportunities for travel and cultural exchange. Key objectives of the MOU include: • • • •

Promoting bilateral tourism through joint marketing initiatives Sharing best practices to improve service standards and operational efficiencies Organizing joint events, roadshows, and fairs to highlight travel opportunities Promoting sustainable tourism practices that benefit both nations

Following the MOU signing, MATATO held a productive follow-up meeting with the High Commissioner of India to the Maldives, H.E. Munu Mahawar. This meeting was a continuation of discussions held on April 9, 2024, and focused on enhancing tourism ties between the two countries.

A major upcoming event is the roadshow designed to showcase Maldivian tourism to the Indian market.

Scheduled to take place in Mumbai, New Delhi, and Bangalore—cities with the best flight connectivity to the Maldives—the roadshow aims to strengthen tourism ties. During the discussions, the importance of this roadshow was emphasized, with agreements on: • • • •

Enhanced cooperation to further tourism collaborations Detailed planning to ensure maximum impact Promoting cultural exchanges to deepen mutual understanding and appreciation Securing support from stakeholders, including airlines, hotels, and travel agencies, to ensure the roadshow’s success

MATATO is a leading organization dedicated to the development and promotion of the travel and tourism industry in the Maldives. Representing the interests of travel agents and tour operators, MATATO advocates for policies that benefit the industry and works to enhance the Maldives’ position as a top travel destination. IATO, India’s premier travel trade body, represents over 1,800 tour operators across India. Committed to promoting and developing tourism in India, IATO ensures high standards of service and fosters international partnerships to enhance the travel experience for visitors.

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MMPRC and MATATO to Promote Maldives at Southeast Asia Travel Fairs The Maldives Marketing & PR Corporation (MMPRC/Visit Maldives) and The Maldives Association of Travel Agents and Tour Operators (MATATO) will represent the Maldives at three major travel fairs in Southeast Asia in the coming months. This collaboration aims to showcase the Maldives' beauty and uniqueness to key industry professionals and buyers.

The travel fairs, focusing on business-to-business (B2B) interactions, will target various segments, including Meetings, Incentives, Conferences, and Exhibitions (MICE), corporate buyers, leisure buyers, and group travel organizers. The events include: -

Travel Meet Asia in Indonesia on July 3-4, 2024 PATA Travel Mart in Bangkok, Thailand, on August 27-29, 2024 ITE HCMC in Ho Chi Minh City, Vietnam, on September 5-7, 2024

MMPRC and MATATO invite expressions of interest from industry partners eager to participate in these prestigious events.

These travel fairs present a significant opportunity for industry partners to engage with prominent figures in the Southeast Asia travel market, promote the Maldives as a premier travel destination, and establish valuable business connections.

MATATO Addresses Press at 'Maldives Media Meet' in Arabian Travel Market On May 6, 2024, our association President, Mr. Abdulla Ghiyas Riyaz, addressed the press at the Arabian Travel Market in Dubai at Maldives Media Meet organised by MMPRC. In his speech, he explored the past, present, and future of tourism in the Maldives, taking the audience on a journey through the evolution of the industry.

Mr. Riyaz highlighted key milestones in the Maldives' tourism history and shared exciting future prospects. He emphasized the importance of sustainable development, underscoring the need to balance growth with environmental stewardship.

His address resonated with attendees, reinforcing the Maldives' commitment to preserving its natural beauty while continuing to thrive as a premier global travel destination.

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Maldives Experiences Lowest Tourist Arrivals in May in Three Years

In May 2024, the Maldives saw its lowest tourist arrivals in three years, with only 119,875 visitors. This is a decline of 0.9% compared to May 2023, which had 120,959 arrivals, and a significant drop from 2022, which saw 12,528 visitors. Additionally, May 2024 recorded the shortest average stay of the year at 7.3 days.

As of the end of May 2024, the leading source markets for the Maldives are China, Russia, the UK, Italy, and Germany. This represents a shift from the previous year when Russia led the market, followed by India, the UK, Italy, and Germany. Notably, China has risen to the top spot, while India has fallen to sixth place.

However, the UK, Italy, and Germany have shown growth.

An informal survey conducted by the association revealed concerning occupancy levels at many resorts, guesthouses, and liveaboards for June and July. There is additional concern that the upcoming Euro Cup in June might further reduce European arrivals.

Earlier this year, in January, the association lobbied for increased investment in marketing campaigns through MMPRC, suggesting a threefold increase in spending with a more structured approach.

MATATO emphasized the need for enhanced destination marketing to meet current targets amidst intense competition from other countries. They advocate for targeted advertising campaigns, especially during the low season, such as a Summer Campaign. Maintaining focus on long-stay source markets is also crucial to sustain the average length of stay. To achieve these goals, the Maldives should adopt better marketing strategies and rely on data-driven metrics for decision-making.

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MATATO Meets with USAID Maldives Climate Adaptation Project Team MATATO met with the USAID Maldives Climate Adaptation Project (CAP) team to discuss potential areas of collaboration. We are very excited about the upcoming projects the USAID CAP team is working on and look forward to sharing updates with you in due time. The discussions centered on mutual goals and strategies to address climate challenges, emphasizing sustainable practices and resilience-building in the Maldives. Stay tuned for more information on our joint efforts to promote climate adaptation initiatives.

MATATO and WAMCO Collaborate for Environmental Sustainability On May 27, MATATO and Waste management Corporation Limited (WAMCO) had a productive meeting to explore collaboration opportunities, with a particular focus on promoting a sustainable environment. Both organizations are excited about the prospects of working together and are pleased to announce that several initiatives will be revealed soon. Stay tuned for updates on our joint efforts to foster environmental sustainability in the Maldives.

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PATA Maldives Chapter Presents at PATA Chapter Congress in Macau

Chair of PATA Maldives Chapter, recently took the stage at the PATA Chapter Congress held in Macau. This event shed light on the crucial role played by the association's chapters.

Representatives from PATA Malaysia, Maldives, Philippines, San Diego, and India chapters shared their impactful initiatives from the past year, driving progress both locally and across the Asia Pacific region. A panel discussion, featuring insights from New York, Sri Lanka, and Finland chapters, explored the importance of collaboration for collective advancement.

These discussions highlighted the exciting journey ahead, emphasizing the interconnectedness of our diverse yet united efforts in shaping the future of travel.

Ministry of Economic Development and Trade Facilitates Key Meeting with BCC and SDFC The Ministry of Economic Development and Trade recently played a pivotal role in fostering collaboration between the Business Center Corporation (BCC) and the SME Development Finance Corporation (SDFC). The aim of the meeting was to explore avenues for providing robust business support to members of BCC within the government's SME ecosystem.

During the meeting, representatives from both organizations engaged in constructive discussions on how to leverage resources and expertise to enhance support for small and medium-sized enterprises (SMEs). Topics of discussion included access to finance, capacity building, market access, and other vital components necessary for SME growth and sustainability.

By facilitating this dialogue, the Ministry has demonstrated its commitment to nurturing a conducive environment for SME development and fostering partnerships that drive economic growth. Through collaborative efforts like these, stakeholders can harness synergies and create impactful solutions to support the vibrant SME sector.

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MATATO Endorses Maldives' First International Aviation Networking Event - Air Service World Congress

The Maldives Association of Travel Agents and Tour Operators (MATATO) proudly endorses the Air Service World Congress, hosted by Velana International Airport from July 9-11, 2024. This event marks the Maldives' inaugural international aviation networking event, bringing together global industry leaders and professionals.

The Congress will offer a platform for airlines, airports, and tourism authorities to discuss trends, form partnerships, and explore growth opportunities. Hosting this event highlights the Maldives' rising prominence in global aviation and tourism.

On May 18, 2024, Maldives Airports Company Limited (MACL) held a Partner Signing Event, solidifying collaborations for the Congress. The ceremony featured key representatives, emphasizing a shared commitment to enhancing air service development and connectivity.

MATATO’s endorsement underscores its dedication to supporting initiatives that boost the Maldives' travel and tourism industry. By participating, MATATO aims to spotlight the Maldives as a premier destination for aviation and tourism.

Stay tuned for updates on this landmark event, set to enhance the Maldives' global connectivity.

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MATATO ACTIVITIES 2024 April • • • •

Ministry of Economic Development and Trade facilitated a meeting between MATATO and BCC and SDFC to discuss business support for its members through the government’s SME ecosystem.

USAID Maldives Climate Adaptation Project Team met with MATATO to discuss areas of collaboration MATATO Meets with Indian High Commissioner to Foster Tourism Cooperation between both countries MATATO engaged in the preliminary discussions held at the South Region Symposium 2024, initiated by MMPRC

March • • • • • • • • •

Controller General of Immigration met MATATO Aviation Committee and discussed on visitor facilitation and data sharing MATATO met with Minister of Economic Development and Trade to discuss potential areas of support from the government.

MATATO participated in a consultation session hosted by ACC Maldives focusing on the upcoming Anti-Corruption Conference MATATO hosted a fun filled Iftar for its members, media and other stakeholders MATATO Ramazan Daily Quiz Gadha Chefun, A Ramazan Special Culinary Show with Baiskoafu Leading The Way: Women In Action, Women’s Day Initiative By MATATO with Baiskoafu Minister Faisal met with Pacific Asia Travel Association (PATA) CEO Noor Ahmad Hamid with MATATO MATATO launches the Media Kit for Maldives Finder 2024 at ITB Berlin

February • • • • • • • • •

MATATO meets Mayor Adam Azim, Male' City Council MATATO spoke at Maldives Bureau of Statistics launch event for Tourism Statistics Survey 2024 Ministry of Tourism launched the Eco-tourism Framework and Roadmap with our association participation.

MATATO's call to action: Addressing dollar shortages MATATO marked Global Tourism Resilience Day with sharing insights from industry experts MATATO Aviation Committee met with CEO / Managing Director Ibrahim Shareef Mohamed from Maldives Airports Company Ltd MATATO Aviation Committee held a productive meeting with Mr. Ibrahim Iyas, the Managing Director of Island Aviation Services/Maldivian MATATO participated in the Stakeholder Workshop organized by the Ministry of Tourism proposed Eco-Tourism Framework MATATO participated in the Fifth Meeting of the Joint Meeting Mechanism for Chinese Tourist Safety in the Maldives, organized by the Embassy of the People’s Republic of China

January • • • • • •

MATATO and MMPRC held a meeting to delve into potential collaborative opportunities aimed at bolstering partnership in marketing the Maldives MATATO engages in a dialogue with Minister of Tourism Ibrahim Faisal to address the challenges encountered by local travel agents Aminath Suzan appointed as MATATO’s CEO, championing women’s empowerment in Maldives tourism MMPRC amended membership policy to prioritize local TO's & TA's and locally registered stakeholders as lobbied by MATATO MATATO launches Hotel Cancellation and Impact Survey Maldives Association of Travel Agents and Tour Operators (MATATO) advocates for positive relations with India

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MATATO ACTIVITIES 2023 December • •

MATATO hosts Destination Workshop for stakeholders MATATO Aviation Committee meets Minister of Transport and Civil Aviation

November • • •

MATATO establishes Aviation Committee MATATO Board meets Advisor to the President on Tourism Development MATATO board meets with IMF Team in the Maldives about tax reforms

October • • • •

MATATO joined PATA Travel Market 2023 – New Delhi, India MATATO Holds Local Travel Agents Discussion Forum MATATO Takes Part in Panel Discussion at GM Forum 2023 MATATO Engages with Local TV Stations to Address Challenges

September • •

MATATO Boards meets 2023 Presidential candidates MATATO Releases Report on Tourism and Finance

• •

MATATO joins in welcoming the One Millionth Tourist to Maldives Launches Maldives Travel Awards 2023 nominations.

July

June • • • • •

Association begins Survey data collection on Maldives Tourism and Finance Sector MATATO joined PATA Destination Experience Forum – Kuching, Malaysia MMPRC MD Mr Thoyyib Mohamed was a Speaker at PATA Destination Experience Forum – Kuching, Malaysia MATATO VP Mohamed Shaaz Waleed on Raajje_TV – ‘5 Kaafu Program’ discussing updates on Maldives Tourism MATATO promoted Himalayan Travel Mart 2023 Nepal

May • • • •

MATATO joined PATA Annual Summit & Adventure Mart 2023 – Pokhara, Nepal Maldives Minister of Tourism Dr Abdulla Mausoom Speaker at PATA Annual Summit & Adventure Mart 2023 – Pokhara, Nepal MATATO participated Visit Maldives Storytellers' Conference 2023 held at Crossroads Maldives MATATO partners with Korean Tourism Organisation for roadshow in Male’

April • • •

MATATO Ifthar 2023 (Sponsored by Resort Life) Opened Request for Proposal (RFP) - Maldives Travel Awards 2023 and Maldives Travel Conference 2023 MATATO and Visit Maldives participate in Travel Agents Forum 2023 in Las Vegas in April 2023

March •

MATATO holds Board meeting

February • •

MATATO forms sub committees for Aviation and Foreign Relations MATATO appoints a new Secretary General – Abdulla Suood

January • • MATATO News

MATATO holds first Board meeting for year Association lobbies against the increase in TGST increase

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Why matato In the last 18 years of MATATOs existence, the association is known for following: EXPERIENCE Eighteen Years of continued support and service to the industry. (Established in 2006, MATATO continues to contribute as strong partner to the growth of the industry) RECOGNITION AND ACKNOWLEDGEMENT MATATO is a household name in the travel industry of Maldives, recognized at National and International Level. Members of MATATO benefit from representation by an organization acknowledged by the stake holders. MATATO’s opinion and consultation is sought after from all areas including the business sector and in the highest level of the government.

ADVOCACY AND LOBBYING Lobbying with Government, MATATO has always liaised closely with government institutes, have held meetings with cabinet ministers on multiple occasions addressing the concerns of our members and collectively, of the industry. MATATO continues to enjoy and benefit from this strong collaboration with the government.

EXHIBITIONS, FAIRS AND DESTINATION MARKETING MATATO has organized destination stands and roadshows, in India, Finland, Russia, Ukraine, Saudi Arabia, China, Malaysia, Macau, Indonesia, UK, and many other countries.

AFFILIATIONS AND PARTNERSHIPS INTERNATIONAL Pacific Asia Travel Association PATA – MATATO has signed an MOU with PATA for joint collaborations and projects. MATATO is also the local chapter for PATA in Maldives.

TRAININGS AND WORKSHOPS MATATO has been organizing various trainings and workshops for our members and industry PUBLICATIONS MATATO has been publishing an annual magazine, Maldives Finder for the last six years.

EVENTS AND REGOGNITION MATATO has been organizing the Maldives Travel Awards annually for the last several years. The association also hosts the Maldives Travel Conference annually. © MATATO NEWS All rights reserved 2024.

MATATO NEWS 0CTOBER 2023

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