Social Media Series
2-Part Online Training Series
In the construction industry, your expertise speaks volumes, and social media gives it a voice. The focus should be on building awareness, growing your reputation, and attracting the right audience. This two-part training series will empower you to confidently navigate social media, select the right platforms, and create impactful content that connects with partners, talent, and the broader community.
Session 1: Foundations of Construction
July 8, 2026 | 9:00 AM - 11:00 AM
In this session, we’ll cover platform selection, content ideas, engagement strategies, and key mistakes to avoid. Understanding the broader social media landscape will help your team understand the value of a consistent digital presence.
Learning Objectives:
• Understand the benefits of an active and consistent presence
• Learn content categories that work for construction: in-progress projects, team culture, community work, safety tips, and more
• Explore examples of social content that builds trust and visibility
• Learn how to use social media for business networking, referrals, and partnerships
The Master Builder Designation program will offer credits for completion of this course. For more information on becoming a ‘Master Builder’, please visit MBI’s website at www.MBI.Build/mbd.
Session 2: Platform Best Practices
July 15, 2026 | 9:00 AM - 11:00 AM
In this follow-up session, we’ll dive in and demo one platform we most recommend for your audience: LinkedIn. This session is highly practical, helping your team build stronger profiles and post with confidence. Be empowered by working in-platform and learn how to navigate the different advertising options available to you.
Learning Objectives:
• Discuss pitfalls like inconsistent posting, poor imagery, or off-brand messaging
• Build or improve your LinkedIn company pages and personal profiles
• Explore best practices for platform layout, visuals, and content tone
Master Builder Designation: Project Management - 2 credits
• Leave with a platform-specific best practices blueprint for posting
• Understand how to engage with followers and partner accounts to build reach
Presenter: Katrina Reger
Blue Compass | West Des Moines, IA
As Blue Compass’ Director of Digital Marketing, Katrina Reger is our team’s go-to for all things Google and SEO. Her areas of expertise include SEO, SEM, Google Analytics 4, Google Tag Manager, digital marketing strategies, search algorithm updates and more. If there’s a new digital marketing trend, Katrina is on top of it and ready to break it down for audiences across the world.
Throughout her decade at Blue Compass, she’s flown overseas to train international clients on SEO best practices and has spoken at numerous national events, while also being a regular presenter at our U of Blue and Compass Con digital marketing workshops in Iowa. She maintains inbound marketing certification through HubSpot and is Google Ads certified in her continued efforts to learn and grow as a digital expert and trusted SEO speaker.
Social Media Series
Contact Name:
Title:
Email: Company:
2-Part
Address: City: State: Zip:
Cell:
The sessions below are scheduled for a la carte registration allowing attendees to participate in the sessions that provide the most value.
Please mark which online session(s) you would like to connect to:
Session 1: Foundations for Construction
July 8, 2026 | 9:00 am - 11:00 am
Fee: No Charge / MBI Members
$160 Per person / Per Session / Non-Members
Session 2: Platform Best Practices
July 15, 2026 | 9:00 am - 11:00 am
Only the individual whose email address is used to register and is attached to the Zoom connection is eligible to receive Master Builder Designation credits.
METHOD OF PAYMENT:
Credit card Check enclosed
Credit Card Type: Master Card Visa
Card number: Expiration date:
CVC: ZIP:
Name on card:
Card address:
Total enclosed: $
Cancellation Policy: Registration cancellations must be submitted to Master Builders of Iowa via email to NFry@MBI.Build. Cancellation requests submitted at least 14 days prior to the start of this program will be refunded 100%. Cancellations received between 7 and 14 days prior to the start of this program will be refunded 50%. No refund for cancellations less than 7 days prior to the start of this program. No refund for no-shows.
Please send registration and payment to:
MASTER BUILDERS OF IOWA
4100 Westown Pkwy | West Des Moines, Iowa 50266
Attn: Nichole Fry
NFry@MBI.Build
Further information and instructions for each of the training online sessions will be forwarded to participants upon receipt of registration.
For more information, please contact Tara Rinehart at (317) 374-6029 or TRinehart@MBI.Build