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What is the
MBI STRATEGIC PARTNER PROGRAM? For decades now, MBI’s sponsorship opportunities have been built around individual programs, events, and initiatives. While that model has served MBI well, the construction industry—and the way our members engage with MBI—has changed. Today, our members interact with MBI throughout the entire year through our Advocacy efforts, Education & Training, and our Resources. We believe our partnership opportunities should reflect that yearround relationship. For 2027, MBI is introducing a new annual partnership model designed to provide greater value, greater visibility, and a deeper connection to the MBI membership. Rather than asking you to select individual events and programs one at a time, this approach allows your company to establish a yearlong presence with MBI and our members. Your investment will provide exposure across multiple MBI communication channels, programs, events, and member touchpoints—giving your company considerably more opportunities to be seen, heard, and engaged with the Iowa construction industry. We also recognize that this will look different than it has in the past. You may be accustomed to selecting a specific event, sponsoring a particular program, or receiving a defined set of benefits tied to that individual opportunity. We are intentionally moving away from that approach.Our goal is not simply to sell more sponsorships; it is to create a more meaningful partnership between MBI and the companies that invest in our association. Higher levels of investment will bring greater access, visibility, recognition, and opportunities to engage with MBI members throughout the year.
Most importantly, this new model is designed to provide consistent exposure rather than a single moment of visibility. Your company will have opportunities to be recognized through MBI’s communications, digital programs, educational programming, events, member engagement initiatives, and other strategic touchpoints throughout the year. We believe that sustained visibility and meaningful engagement are far more valuable than simply placing a logo on a program or event—and we want our partners to experience MBI as an ongoing business relationship, not a collection of individual sponsorship transactions. We are excited about where this new model can take MBI and our partners. The companies that choose to invest at a higher level will have an opportunity to stand apart within the industry and build a much stronger connection with the people and businesses that make Iowa’s construction industry successful. We value your partnership, appreciate your investment in MBI, and invite you to look at what a year-round Strategic Partnership with MBI can mean for your company in 2027. Please reach out with any questions, and we look forward to becoming a Strategic Partner with you in 2027 and beyond! Ben Hammes Vice President of Association Affairs and Member Engagement 515-314-9016
PRINCIPAL PARTNER Strategic Access
Limited to five Principal Partners annually — one exclusive partner within each designated business category. The highest level of partnership should feel fundamentally different from a traditional sponsorship. The company receives a defined position as MBI’s strategic partner within an agreed business category. Categories:
• Technology / Software
• Bonding / Financial Institution
• Product Supplier / Subcontractor SOLD
• Insurance / Risk Management • Legal
BENEFITS: $15,000 (5 4 Available) Fully Tax-deductible
• Preferred visibility when MBI members seek resources, expertise or business solutions within the partner’s designated category • Opportunity to provide information to the MBI Board of Directors once annually • Annual executive strategy session with MBI Leadership Team • Private preview of new MBI initiatives online in Summer • First right to renew the partner’s designated category for the following year, subject to MBI’s established renewal period • Featured company profile on MBI website • Weekly newsletter recognition
• Exclusive MBI Networking Partner - Exclusive annual recognition across designated MBI networking programs, including Breakfast Club, Lunch Club and Regional Meetings • Opportunity to record up to two (2) podcasts with The MBI Edge, subject to MBI editorial approval • Opportunity to contribute up to two (2) MBI newsletter or blog articles annually, subject to MBI editorial approval • Daily company promotion in The Project Source • Quarterly social media promotion • Partner recognition at MBI headquarters • Recognition at MBI-PAC events
For more information and to secure your partnership, contact Ben Hammes at (515) 314-9016 or BHammes@MBI.Build
EDUCATION PARTNER Industry Influence
Opportunity for partnership of designated MBI education programs and initiatives. Limited to 10 partners.
BENEFITS: $10,000 (10 Available) Fully Tax-deductible
• Education Partner Recognition - MBI-LIVE Sessions - Leadership Programs - Master Builder Designation Program - MBI BuildHer - MBI Town Halls • Partners may suggest topics and nominate qualified presenters; MBI retains sole authority over program content, presenters and scheduling • Priority renewal opportunity for the following year • Featured logo on MBI website in education sections • Daily company promotion in The Project Source • Opportunity to record up to one (1) podcast with The MBI Edge, subject to MBI editorial approval • Opportunity to author one (1) newsletter or blog articles, subject to MBI editorial approval • Two (2) annual social media promotions • Partner recognition at MBI headquarters For more information and to secure your partnership, contact Ben Hammes at (515) 314-9016 or BHammes@MBI.Build
PROMOTION PARTNER Member Visibility
Opportunities to promote business to MBI members. Limited to 15 partners.
BENEFITS: $5,000
(15 14 Available) Fully Tax-deductible
• Opportunity to contribute up to two (2) MBI-approved thought leadership articles annually, subject to MBI approval • One (1) InsideMBI promotion of your company through an advertisement, 8.5 in x 5.5 in size, subject to MBI approval • One (1) social media promotion • Company logo placed on MBI website • Partner recognition at MBI headquarters
The broadest and most accessible level of annual partnership.
BENEFITS: $2,500 (Unlimited) Fully Tax-deductible
• Company logo placed on MBI website • Partner recognition at MBI headquarters
BENEFITS: • Company logo placed on MBI website • Partner Recognition at MBI Headquarters
ASSOCIATE PARTNER Recognition & Support For more information and to secure your partnership, contact Ben Hammes at (515) 314-9016 or BHammes@MBI.Build
Breakdown of STRATEGIC PARTNERSHIPS Principal $15,000
Education $10,000
Promotion $5,000
Associate $2,500
5
10
15
OPEN
Category Exclusivity
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x
x
Strategic Access to MBI Leadership Opportunity to Present to MBI Board Private Preview of New MBI Initiatives Exclusive MBI Networking Partner Education Platform Partnership Input on Education Topics & Presenters The Project Source — Daily Company Promotion
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Availabilty
The MBI EDGE Podcast
2
1
x
x
MBI Newsletter Articles
2
1
x
x
Thought Leadership Articles on MBI Blog
x
x
2
x
InsideMBI Advertisement
x
x
1
x
Social Media Promotion
4
2
1
x
Feathered Website Profile / Recognition Partner Recognition at MBI Headquarters For more information and to secure your partnership, contact Ben Hammes at (515) 314-9016 or BHammes@MBI.Build
FAQ’s MBI STRATEGIC PARTNER PROGRAM 1
Why is MBI changing the sponsorship program? MBI is evolving its sponsorship model to create a more meaningful, year-round partnership between MBI and the companies that support our association. The previous model was largely built around individual events and programs.
2
What is different about the new Strategic Partner Program? The biggest change is that companies are no longer simply sponsoring individual MBI programs; they are becoming year-round strategic partners of MBI. Each partnership level is designed around a different combination of visibility, engagement, education and access to the MBI membership.
3
Does this Strategic Partner investment include exposure at the Annual Winter Conference? These strategic partnerships do not include exposure at the Annual Winter Conference. A separate sponsorship guide for that is included on our website.
4
When do I have to secure a Strategic Partnership? Previous MBI sponsors are being notified first and then rolled out to the industry. These will need to be secured by middle of November to ensure the staff have enough time to properly recognize all of our Strategic Partners beginning January 1, 2027.
5
When would my company be invoiced? Strategic Partners will be invoiced in December for the upcoming year.
6
What happens to MBI-PAC event sponsorships? Principal Partners will have exposure at the MBI-PAC events. MBI-PAC events will remain separate for the time being, but may end up being included as a part of these Strategic Partnerships.
7
What is MBI ultimately trying to accomplish with this change? The goal is simple: create stronger partnerships between MBI and the companies that invest in Iowa’s construction industry. MBI wants its strategic partners to receive more than a logo on a sponsorship for one event. We have taken feedback and are proposing a much deeper relationship, while streamlining our sponsors who administratively have to support individual events with staff, time, promotional materials etc.
(515) 288-8904 | Info@MBI.Build www.MBI.Build