Types of survey questions

Single and Multiple Choice, Grid, Rating, Ranking, Closed and Open Ended. Which types of questions fulfills your need to know?

Types of Survey Questions Presented by:

Market Directions

Types of Survey Questions & Formats Single Choice Survey Questions • Single Answer (Vertical): Lists all answers as radio buttons from top to bottom. Respondents can choose only one answer • Single Answer (Pull Down Menu): Lists all answers in a drop-down menu. Respondents can choose more than one answer • Single Answer (Horizontal): Lists all answers as radio buttons from left to right. Decide whether to place the radio buttons to the above, left or below the answer choices. Alternatively, opt for a sliding scale in place of radio buttons. Respondents can choose only one answer Multiple Choice Survey Questions • Multiple Answers (Vertical): Lists all answers as check boxes from top to bottom. Respondents can select more than one answer • Multiple Answers (Horizontal): Lists all answers as check boxes from left to right. Respondents can select more than one answer • Multiple Answers (Pull Down Menu): Lists all answers in a menu. Respondents can choose more than one answer Grid (Matrix) Survey Questions • Matrix - Single Answer Per Row: A vertical list of categories with a horizontal series of answers with radio buttons, drop downs or sliding scales. "Respondents can select only one answer" (per category – for matrix) • Matrix - Multiple Answers Per Row: A vertical list of categories with a horizontal series of answers with check boxes. "Respondents can select multiple answers" (per category – for matrix) • Matrix - Side-by-Side: Provides two single choice matrix questions side-by-side. Often used to collect satisfaction versus importance ratings. Respondents can select only one answer per category per side Rating Scale Survey Questions • Net PromoterAn 11 point scale (0–10) used to determine Net Promoter® status (Promoter, Passive, Detractor) and the Net Promoter® Score: percentage of Promoters (9–10), minus the percentage of Detractors (0–6) • Interactive Sliding Scale: A visual depiction of answer options. Survey authors can create questions using several picture types, including: gauge, 5 bars, 7 bars, 9 bars, grades, smiley and stop light. The graphic changes to visually indicate the respondents' answer choice.

Open-Ended Survey Questions • Open-Ended Text - One Line: A text box for respondents to input short answers

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Open-Ended Text - Comment Box: A text box for respondents to input multiple sentence answers Open-Ended Text - Date/Time: Provides drop-downs for day, month, and year; or day, month, year, hour, minute, and AM/PM. Respondents can input a date or a date and time Data List: A vertical list of categories with open-ended text boxes

Other Survey Questions • Rank Order: A vertical list of categories that can be ranked using radio buttons, text boxes or by dragging and dropping the categories into place. Survey authors can decide how many categories must be ranked.

• Number Allocation - Constant Sum: A vertical list of categories with a numeric text box next to each. The sum total of the values must equal 100 by default, but survey authors can define their own total sum for each constant sum question.

About Market Directions

Market Directions assists companies with marketing strategy, tactics and programs to create interest, demand and recognition for the firm and its products. We do this by compiling and summarizing secondary research and by directing primary quantitative and qualitative research. In addition, to ensure your product is demand driven, Market Directions works with Product Marketing and Product Management to ensure the right mix of features, positioning and price.

Primary research is conducted among your prospective customers, and your customer base, sales, management, engineering, analysts and others in the form of personal interviews, focus groups, surveys, web testing and usability studies. Secondary research includes social reporting, big data analysis and market and industry profiles.

The information we collect aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.

Please, let’s chat and consider how market research can help you with your marketing.

Market Directions

BOSTON P: 617-323-1862 C: 617-869-4037 W: www.marketdirectionsmr.com E: marym@marketdirectionsmr.com Contact Mary Malaszek, Principal