Demographics boston mass

BOSTON & MASSACHUSETTS DEMOGRAPHICS Understand your world.

Prepared by Market Directions

Mary Malaszek 617.323.1862 617.669.4037 cell www.marektdirectionsmr.com mary@marketdirectionsmr.com

Part I

Understanding the Study Area Comparisons in order to determine significance

Prepared by Market Directions

STUDY AREA– MEDIAN HH INCOME

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www.marketdirectionsmr.com

MARKET RESEARCH | Demographics

Massachusetts Counties and Boston MSA

How does the zip code within the universe compare to the whole universe?

Index All Food at % Expenditu Home Families res Spend

Food Away from Home

Alcohol

Entertain ment

64%

126

122

125

131

124

373

64%

151

145

151

160

150

258

170

66%

157

148

154

166

156

290

143

50%

108

110

102

118

104

111

113

116

122

107

Median HH Income

Average HH Income

Massachusetts

$67

$93

39.3

6,600

74%

14.0%

2,500

1,600

Middlesex County (Cambridge)

$83

$112

38.5

1,500

75%

13.0%

583

Norfolk County (Brookline)

$86

$118

40.8

696

74%

15.0%

Suffolk County (Boston)

$54

$81

31.9

797

75%

10.0%

Location

Boston Proper

Total Median Populatio Populatio Age n--21 + n (000)

65+ %

Househol Families ds (000) (000)

This comparison is what tells you where the niche’s are and how they are the same and different.

Average Tapestry

Segment

Boston and Area Tapestry Segments Laptops & Lattes and their Counterparts are the dominant Segment in Boston City Living

Top Ten Tapestry Segments Boston v US Top Ten Tapestry Segments Boston v U.S. Metro Renters Laptops & Lattes City Strivers Trnedsetters City Lights High rise Renters International Marketplace Dorms to Diplomas Urban Chic Social Security Set 0

2

4

6

8 U.S.

Boston

10

12

14

16

18

The data Median HH Income (000)

Zip

Average HH Income (000)

Median Total Population Age Population 21 +

65+ %

% Single % Rent Households Families Detached Population

Avg. Home Value (000)

Not in Labor Force

Businesses

Nieghborhood/Municipality

02108 Boston (Beacon Hill)

$

108 $

161

34.8

4,049

82%

15.0%

2,322

26%

17%

67% $

1,112

28%

1,141

02109 Boston (Faneuil Hall/North End)

$

115 $

162

34.3

3,993

92%

15.2%

2,067

34%

9%

64% $

752

28%

1,038

02110 Boston (DTC/Financial)

$

115 $

200

55.4

1,906

98%

30.3%

1,276

25%

1%

46% $

955

33%

1,766

02113 Boston Hanover Street

$

70 $

94

29.6

7,360

96%

11.4%

4,236

20%

14%

80% $

520

22%

182

02114 Boston West End

$

84 $

125

30.8

12,807

90%

10.0%

6,907

23%

8%

73% $

550

25%

693

02116 Boston Back Bay

$

95 $

160

33.1

22,229

79%

13.0%

11,023

39%

9%

60% $

956

30%

1,971

02118 Boston South End

$

67 $

106

34.1

27,534

81%

9.5%

13,301

35%

12%

68% $

752

34%

773

02127 South Boston

$

70 $

97

30.6

34,732

84%

8.9%

16,668

37%

44%

62% $

563

23%

848

02129 Charlestown

$

91 $

126

34.4

16,189

82%

10.0%

8,648

46%

36%

58% $

652

23%

546

02138 Agassiz, Nine, West Cambridge

$

72 $

131

28.3

36,937

72%

11.4%

15,201

38%

38%

61% $

710

40%

1,141

02139 Riverside, Mid, Cambridgeport, Wellington

$

65 $

103

29.7

35,786

81%

8.5%

15,170

34%

36%

67% $

658

28%

1,062

02140 N. Cambridge, Highlands, Strawberry Hill

$

69 $

112

35.9

17,894

83%

12.7%

8,760

47%

39%

63% $

648

26%

493

02141 East Cambridge

$

61 $

84

31.3

13,344

86%

12.3%

6,962

36%

40%

67% $

619

30%

456

02143 Somerville

$

64 $

82

31.6

25,919

87%

9.0%

11,565

39%

61%

69% $

586

22%

606

02144 Somerville

$

76 $

96

30.8

24,539

86%

10.2%

10,997

38%

74%

64% $

665

23%

431

02145 Somerville

$

54 $

74

34.1

24,807

78%

9.2%

10,414

49%

67%

61% $

455

28%

489

02210 Boston

$

115 $

165

33.5

3,486

92%

4.0%

1,075

31%

0%

58% $

866

12%

993

02445 Brookline

$

107 $

149

35.8

20,723

75%

14.2%

9,599

50%

41%

44% $

759

32%

505

02446 Brookline

$

87 $

120

33.6

28,726

80%

15.6%

14,586

41%

20%

59% $

725

33%

950

02467 Brookline (Chestnut Hill)

$

127 $

187

23.4

23,724

63%

13.5%

6,677

62%

63%

33% $

1,184

44%

484

Subject Civilian employed population 16 years and over

BostonMiddlesex Norfolk Suffolk CambridgeMassachusetts County, County, County, Newton, MAMassachusetts Massachusetts Massachusetts NH Metro Area

3,522,203 864,950

Management, business, science, and arts occupations:

45%

Management, business, and financial occupations:

370,381

55%

17%

423,556

51%

20%

45%

21%

48%

18%

19%

Management occupations

12%

13%

14%

10%

12%

Business and financial operations occupations

6%

7%

8%

7%

6%

Computer, engineering, and science occupations:

8%

14%

9%

7%

9%

Computer and mathematical occupations

4%

7%

5%

4%

5%

Architecture and engineering occupations

2%

3%

2%

1%

2%

Life, physical, and social science occupations

2%

3%

2%

2%

2%

Education, legal, community service, arts, and media occupations:

13%

15%

13%

Occupations

2,553,286

Occupation Category

14%

13%

BostonMiddlesex Norfolk Suffolk CambridgeCounty, County, County, Newton, MAMassachusett Massachusett Massachusett Massachusett NH Metro s s s s Area

Community and social services occupations

2%

2%

2%

3%

2%

Legal occupations

1%

1%

2%

2%

2%

Civilian employed population 16 years and over

3,522,203

864,950

370,381

Education, training, and library occupations

7%

9%

7%

7%

7%

Management, business, science, and arts occupations:

45%

55%

51%

45%

48%

Arts, design, entertainment, sports, and media occupations

2%

Education, legal, community service, arts, and media occupations:

13%

15%

13%

14%

13%

3%

Healthcare practitioner and technical occupations:

2%

7%

2%

6%

2%

8%

6%

7%

Health diagnosing and treating practitioners and other

5%

5%

6%

5%

5%

Health technologists and technicians

2%

2%

2%

1%

2%

Service occupations: Healthcare support occupations

18% 3%

Protective service occupations:

14% 2%

2%

14% 2%

2%

22% 3%

2%

17% 2%

2%

2%

Fire fighting and preventiion

1%

1%

1%

1%

1%

Law enforcement workers including supervisors

1%

0%

1%

1%

1%

Food preparation and serving related occupations

6%

5%

5%

8%

6%

Building and grounds cleaning and maintenance occupations

3%

3%

2%

5%

3%

Personal care and service occupations

4%

3%

3%

4%

Sales and office occupations:

22%

Sales and related occupations

10%

Office and administrative support occupations

12%

Natural resources, construction, and maintenance occupations:

19% 8%

11%

10% 7%

23% 9%

12% 6%

4% 21% 10%

12% 6%

21% 11%

5%

6%

Farming, fishing, and forestry occupations

0%

0%

0%

0%

0%

Construction and extraction occupations

4%

4%

4%

4%

4%

Installation, maintenance, and repair occupations

2%

2%

2%

1%

Production, transportation, and material moving occupations:

9%

6%

6%

2% 7%

8%

Production occupations

4%

3%

2%

3%

4%

Transportation occupations

3%

2%

2%

3%

3%

Material moving occupations

2%

1%

2%

2%

2%

423,556 2,553,286

7%

6%

8%

6%

7%

Service occupations:

18%

14%

14%

22%

17%

Sales and office occupations:

22%

19%

23%

21%

21%

Natural resources, construction, and maintenance occupations:

7%

6%

6%

5%

6%

Production, transportation, and material moving occupations:

9%

6%

6%

7%

8%

Healthcare practitioner and technical occupations:

ď‚Ą As with the rest of the countr y, a majority of the labor force works in business and management.

Occupations Civilian employed population 16 years and over

Norfolk County, Massachusetts

370,381

Management, business, science, and arts occupations:

45%

55%

Management, business, science, and arts occupations:

45%

51%

Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:

13%

15%

13%

13%

7%

6%

Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:

7%

8%

Service occupations:

18%

14%

Service occupations:

18%

14%

Sales and office occupations:

22%

19%

Sales and office occupations:

22%

23%

7%

6%

7%

6%

9%

6%

9%

6%

Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:

Occupation Category Civilian employed population 16 years and over

Suffolk

Massach usetts 3,522,20 3

Occupation Category

Massach usetts 3,522,20 3

Suffolk County, Massachusetts

423,556

Management, business, science, and arts occupations:

45%

45%

Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:

13%

14%

7%

6%

Service occupations:

18%

Sales and office occupations: Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:

Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:

Occupation Category Civilian employed population 16 years and over

Massach usetts 3,522,20 3

Boston-CambridgeNewton, MA-NH Metro Area

2,553,286

Management, business, science, and arts occupations:

45%

48%

Education, legal, community service, arts, and media occupations: Healthcare practitioner and technical occupations:

13%

13%

7%

22%

7%

Service occupations:

18%

22%

21%

17%

Sales and office occupations:

22%

21%

7%

5%

7%

6%

9%

7%

9%

8%

Natural resources, construction, and maintenance occupations: Production, transportation, and material moving occupations:

Norfolk

Middlesex

Civilian employed population 16 years and over

Massach Middlesex County, usetts Massachusetts 3,522,20 864,950 3

Boston MSA

Occupation Category

Boston-Cambridge-Newton, MA-NH Metro Area

NAICS CODE

Boston MSA Business Establishments

U.S. BLS--2013

--

Total

2,357,646

156

551

45

397

191

8,851

11,335

83,649

Manufacturing

4,435

152,822

Wholesale Trade

6,169

105,641

16,515

253,324

Agriculture, Forestry, Fishing and Hunting

21

Mining, Quarrying, and Oil and Gas Extraction

22

Utilities

23

Construction

42

EMPLOYMENT

124,705

11

31-33

NUMBER OF ESTABLISHMENTS

44-45

Retail Trade

48-49

Transportation and Warehousing

2,537

56,950

51

Information

2,977

99,110

52

Finance and Insurance

7,210

176,611

53

Real Estate and Rental and Leasing

4,815

38,300

54

Professional, Scientific, and Technical Services

17,292

229,197

55

Management of Companies and Enterprises

985

74,603

56

Admin Support &Waste Management, Remediation Services

7,467

147,977

61

Educational Services

2,211

168,473

62

Health Care and Social Assistance

13,233

421,292

71

Arts, Entertainment, and Recreation

2,291

40,650

72

Accommodation and Food Services

11,951

209,520

81

Other Services (except Public Administration)

12,609

89,314

99

Industries not classified

281

414