2014 mary bird perkins our lady of the lake impact report

2014

I M PA C T REPORT

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

OUR MISSION TO IMPROVE SURVIVORSHIP AND LESSEN THE B U R D E N O F C A N C E R T H R O U G H C O L L A B O R AT I O N

Bound together by our mutual passion for the fight against cancer, Mary Bird Perkins – Our Lady of the Lake Cancer Center serves the needs of more cancer patients than any program in Louisiana. Through our vision and support of the community, we are transforming cancer care by saving and extending the lives of cancer patients, right here at home.

Dear Friends,

I recently attended a meeting where everyone was asked to visualize their cancer patient and place them in the center of the room. Who are you fighting for? Who will you let guide your tough decisions and be your compass? I’ve never been in a more productive, emotional, motivating meeting in my five years as a Cancer Center team member.

For me, it was my grandfather who lost his personal battle in 2010. It was my aunt whose journey ended in 2011. It was a close family friend who lost her courageous fight in 2013 much too young.

Our hours are long; the challenges are great; the losses are painful. Their memories drive me to do more and to be better. I can think of no greater profession or anything I would rather be doing!

For everyone we’ve lost, so many more are surviving and thriving through their cancer journeys because of your generosity. Your commitment is helping save and extend the lives of so many who hear the words “you have cancer.” Your impact this past year was felt by more cancer patients than any other cancer center in the region; thank you.

Who is your cancer patient? Who are you fighting for? How will you continue to make an impact?

I’m humbled by all you do,

ETHAN J. BUSH

Vice President/Chief Development Officer P.S.: Whatever 2015 brings your way, make time to enjoy the truly important things in life — connecting to those we love!

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INVESTMENT

A L O O K AT OUR PROGRESS

Your investment is making a difference in our pursuit of becoming the destination cancer center for the Gulf South.

Every gift directly impacts our patients, our families and our community. We are surrounding every patient with advanced treatment and more support programs and services than any other cancer care organization in Louisiana. Through your generosity, we are preventing more cancers and saving and extending more lives than ever before. We are only as strong as the support we receive from the communities we serve. Simply put, your 2014 gift helped support thousands of people fighting for their lives, right here at home.

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TOGETHER IN 2014, WE RAISED OVER $1.6 MILLION — 100% OF THE FUNDS STAYING IN THE COMMUNITY SUPPORTING THE FIGHT AGAINST CANCER.

Annual Giving, including Heart of a Hero (honor and memorial gifts)

Grants

Geaux Pink & Community Events

Merrill Lynch Open Golf Tournament

The Taste

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER THANKS YOU FOR YOUR COMPASSIONATE SUPPORT THROUGHOUT THE YEAR.

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IMPACT

2014:A YEAR TO REMEMBER

Last year, more than 3,000 new patients were treated, nearly 5,000 people were served through our outreach program and over 6,000 survivorship services were provided. In addition, research expanded with more than 60 open clinical trials, 25 active medical physics research projects and 14 papers published in peer-reviewed jour nals.

YOUR GIFT. YOUR IMPACT. TOGETHER, WE ARE MAKING A DIFFERENCE… IN PREVENTION The early detection program is saving lives by screening over 4,000 people for five types of cancer and making a remarkable impact on the health and wellness in our community.

Because lung cancer is the most common cause of cancer deaths in Louisiana, we established a Lung Cancer Screening Program. In 2014, the clinic was recognized as a screening Center of Excellence by the Lung Cancer Alliance.

Through your dedication and support, we are able to diagnose cancer in its earliest stages.

IN RESEARCH As a recipient of the NCORP Grant, in collaboration with LSU-New Orleans and LSU Health Sciences CenterShreveport, Mary Bird Perkins – Our Lady of the Lake Cancer Center will bring more clinical trials to the Gulf South region. The cancer collaborative was awarded $5.6 million over five years, which will make a significant impact on cancer-related health disparities.

Together, with dedication and resolve, we will continue to fight cancer through translational research.

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IN SURVIVORSHIP The Cancer Center introduced integrative medicine through our new Mind-Body Together Support Group for cancer survivors.

The Healing Art Therapy program was introduced to our patients with great success.

Donors made patient navigation available to every patient at the Cancer Center.

Our award-winning Palliative Care Program opened an outpatient clinic, offering patients invaluable year-round support.

Because of you, we are able to surround our patients with more support services than any other cancer care program in Louisiana.

IN INNOVATION The Cancer Center is the first facility in the region to offer the Elekta Versa HD Radiotherapy System, a pioneering cancer-fighting technology that is setting new standards for speed and precision. Our Medical Physics team has developed innovative ways of utilizing this technology that have improved the quality of treatment for our patients and attracted interest from radiation therapy clinics around the world.

Your support allows us to invest in technology and research that improves the care of patients throughout the region and beyond.

IN TEAMWORK Our Multidisciplinary Care Teams are composed of experts in cancers that affect our community the most — colorectal, head and neck, lung and skin. Each patient at the Cancer Center receives specialized, personalized cancer care, right here at home.

Your gifts are bringing advanced care through expert oncology teams to our community.

IN PATIENT ASSISTANCE Patient support includes transportation assistance, nutritional supplements and supportive care for patients, caregivers and their families. Your gifts provide the vital support cancer patients need to not just survive, but thrive.

Your contributions are taking the fight forward in a meaningful way.

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IMAGINE

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER AS THE REGIONAL D E S T I N AT I O N F O R C A N C E R C A R E

Mary Bird Perkins – Our Lady of the Lake Cancer Center has launched a 5-year strategic initiative focused on becoming the destination cancer center for the Gulf South. This initiative will secure $25 million dedicated to making this vision a reality.

Through our vision and your support, we will reach our destination. We will transform cancer care in our community by Taking the Fight Forward.

PREVENTION

RESEARCH

Reducing cancer mortality

Providing access to groundbreaking clinical trials and translational research for cancer patients throughout the Gulf South region

through enhanced prevention, early detection and education to screen more people and prevent more cancers before they start

INNOVATION

TEAMWORK

Advancing technology and facilities alongside the best cancer minds in the nation in order to provide the absolute highest standard of care for our patients

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SURVIVORSHIP

Expanding integrative multidisciplinary care to tackle additional types of cancer, increase continuing education programs, as well as further cancer collaboration within our community

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Building a national model for survivorship with the resources to educate and support patients and caregivers, using the most current and effective practices so patients not only survive, but thrive

ASSISTANCE

Providing patient assistance to those who need it most by removing barriers to treatment and care including transportation assistance, nutritional supplements, medication, dental extractions and more

C E NTE R

“I AM CANCER FREE TODAY because of people who took part in research studies to

develop successful treatment options. If I can help future generations by participating in clinical trials that will lead to the development and design of new antibodies and immunotherapy treatments, I am honored to do so. Knowing I can help other women battling breast cancer is an amazing way to give back to those who came before me.”

MEGAN GALLAGHER MABUS

cancer survivor, clincial trial participant

It’s the work that moves the fight forward. For Megan and many others, clinical research has played a critical role in making effective treatments available to target cancers and save lives. A clinical trial may be the best way for patients to receive the most advanced treatment, allowing access to new drugs before they are widely available. Clinical trials give patients an opportunity to not only take an active role in their own treatment but also the chance to make a difference in the lives of future generations. For over a decade, Mary Bird Perkins – Our Lady of the Lake Cancer Center’s clinical research team has recruited patients for groundbreaking clinical trials. Our program has been recognized as a leading community research program through participation in several National Cancer Institute initiatives.

Today, the Cancer Center offers robust inpatient and outpatient cancer care, comprehensive and innovative in scope. But with your support, there is even more we can do to fully integrate and enhance services, making the Cancer Center a place where patients from across the Gulf South region can receive care on par with the most respected and well-known academic cancer centers.

A gift to help Take the Fight Forward will transform cancer care today and for generations to come.

Your donation will support the full continuum of care and positively impact the lives of cancer patients and their families. With your support, we will realize our vision to become the destination cancer center for the Gulf South.

To learn more about how you can help, contact a member of our development team at takethefightforward.org or (225) 215-1224.

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WAYS TO GIVE

Y O U R T I M E A N D TA L E N T MAKE A DIFFERENCE

WAYS TO GIVE VOLUNTEER & FUNDRAISE Volunteer your time at the Cancer Center, play an active role in planning and executing fundraising events, or host an event. In whatever capacity you choose as a volunteer, you will be contributing to the total patient experience.

VOLUNTEER

SIGNATURE EVENTS

COMMUNITY EVENTS

Join us as a volunteer and assist with guest services, clerical support or provide that caring and compassionate “personal touch” for our patients.

Serve on a fundraising committee and play an active role in planning and executing our signature events.

Host an event and partner with us to raise awareness and funds to support the fight against cancer.

HOW TO MAKE A DONATION Each donation to the Cancer Center impacts the lives of patients, their families and the citizens of the communities we serve through early detection, education, patient care, patient support and research.

ANNUAL GIVING

MAJOR GIVING

PLANNED GIVING/ENDOWMENT

helps make possible programs and services that support the entire continuum of cancer care.

Annual gifts can be made monthly, recurring or as a one-time donation. Giving in honor of or in memory of someone is a wonderful way to pay tribute and support the fight against cancer.

Sponsorships and partnerships are also available.

transforms cancer care today and for generations to come, positively impacting the lives of cancer patients and their families. With your support, we will realize our vision to become the destination cancer center for the Gulf South.

is an investment in the future of cancer care.

Your gift and your legacy will help grow our endowment, ensuring that leading-edge cancer care and research live on.

SAVE THE DATE FOR THESE UPCOMING EVENTS • Merrill Lynch Open Golf Tournament

• The Taste

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Thursday, April 23 at L’Auberge Casino & Hotel

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Tuesday, April 28 at The Bluffs Golf Resort

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• Open House Celebration & Rathbone Reception

Sunday, September 13 at Mary Bird Perkins – Our Lady of the Lake Cancer Center

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4950 ESSEN LANE • BATON ROUGE, LOUISIANA 70809 takethefightforward.org • (225) 215-1224

THE CELEBRATION BELL Mary Bird Perkins – Our Lady of the Lake Cancer Center’s celebration bell gives cancer survivors a meaningful way to celebrate and share their progress. The “ringing of the bell” marks a significant moment — a point in time signaling the end of active treatment and the beginning of the next phase of their journey. Partners of Hope, our employee giving program, purchased the Cancer Center’s celebration bell as a symbol of their investment and commitment to providing support not only for our patients to survive, but thrive. The now nationwide tradition was first introduced in 1996 at Houston’s MD Anderson Cancer Center when U.S. Navy Rear Admiral Irve Le Moyne, a patient with head and neck cancer, installed a brass bell at the center’s radiation treatment facility, inscribed with the following lines:

RING THIS BELL, THREE TIMES WELL, IT’S TOLL TO CLEARLY SAY, MY TREATMENT’S DONE, THIS COURSE IS RUN, AND I AM ON MY WAY!