2012 Mary Bird Perkins - Our Lady of the Lake Cancer Center Community Report

2012 COMMUNITY REPORT

Message from Center Administrator Years from now, I believe we will look back at 2012 as a defining year for cancer services in our community. A time when we combined the resources, strengths and passion of Mary Bird Perkins and Our Lady of the Lake to provide the most comprehensive services and care for every stage of a patient’s journey.

The journey through cancer is sometimes referred to as the Cancer Care Continuum, a tool used to distinguish the various stages of a cancer patient’s experience. The Continuum begins with Prevention/Education, Early Detection, Diagnosis and Treatment, and concludes with Survivorship and End of Life Care. Throughout this Community Report, you’ll see how our services strategically permeate every part of the Cancer Control Continuum to support patients and their caregivers.

In our 2012 report, you will also see how our selection as a National Cancer Institute Community Cancer Centers Program is bringing the most advanced science and treatments for cancer available to individuals in communities, not just in large metropolitan settings.

We will also introduce you to new services launched in 2012, such as vaccine clinical trials, lung cancer screenings and bone marrow registry, as we continuously assess and address emerging needs.

We hope you will enjoy reading more about Mary Bird Perkins – Our Lady of the Lake Cancer Center in our report. We sincerely believe caring for patients and their family members is an honor and privilege, and we are dedicated to be there every step of the way—defeating cancer together.

Sincerely,

Linda Lee Administrator Mary Bird Perkins – Our Lady of the Lake Cancer Center

2012 COMMUNITY REPORT

Message from Center Administrator |

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MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Stronger Together |

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STRONGER TOGETHER Mary Bird Perkins – Our Lady of the Lake Cancer Center is the new brand for cancer care.

In the late summer of 2012, Mary Bird Perkins Cancer Center (MBPCC) and Our Lady of the Lake Regional Medical Center (OLOL) entered into an agreement signifying an even closer, integrated alliance in providing cancer care to the surrounding communities. Jointly branded as Mary Bird Perkins – Our Lady of the Lake Cancer Center, the two organizations have moved forward together in creating a more unified experience for patients, which includes a phased-in integration of the two organization’s cancer services.

“For over 25 years, Mary Bird Perkins and Our Lady of the Lake have had a long, successful history of providing the full spectrum of cancer services,” said Scott Wester, president and CEO, Our Lady of the Lake.

“And with our successful participation as a National Cancer Institute Community Cancer Centers Program (NCCCP) site since 2007, we felt it was the right time to formally acknowledge our close relationship by unifying our cancer services under one brand. We [MBPCC and OLOL] came together years ago because of our desire to provide patients with the highest quality care and that’s what continues to drive us today.”

MBPCC and OLOL have been accredited together since 1992 by The American College of Surgeons, the goldstandard for community-based cancer care. However, the National Cancer Institute’s (NCI) selection of the Cancer Center as an NCCCP site in 2007 quickly accelerated the partnership’s progress.

“This was the natural next step in our relationship. The opportunity to work even more closely with the largest hospital in the state, and the ability to stay at the absolute forefront of cancer care through NCCCP, helps ensure the most coordinated and personalized experience for cancer patients,” said Todd Stevens, president and CEO, Mary Bird Perkins Cancer Center. “Partnerships are an emerging trend in cancer care partly because of the complexity of the disease and the immense resources required for care. We’ve been partnering for decades to help cancer patients; it’s time to do so as a unified cancer center.”

2012 COMMUNITY REPORT

Stronger Together |

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CANCER CENTER RE-SELECTED FOR NATIONAL PROGRAM Providing the highest quality care close to home and working in partnership with other cancer centers throughout the country has been Mary Bird Perkins – Our Lady of the Lake Cancer Center’s focus for the past five years as part of the National Cancer Institute Community Cancer Centers Program (NCCCP). In 2012, the Cancer Center was re-selected as part of a competitive process to participate in this network to help build a national model for community cancer care for two more years.

NCCCP is an important national initiative helping to enhance cancer care for patients throughout the United States. The Cancer Center is creating a roadmap to help community cancer centers throughout the country provide exceptional care—close to home.

The benefit of this partnership for the Baton Rouge community comes from patients receiving some of the most advanced treatments and services available. This means patients can access the care they need close to home and avoid expensive travel to academic centers in large cities. The Cancer Center is the only site selected for NCCCP in the Gulf Coast region.

NCCCP collaboration has helped the cancer center launch and enhance many of its programs, including: • Survivorship and palliative services • Patient navigation • Early phase clinical trials • Screenings for disparate populations • Multidisciplinary cancer care teams that focus on brain, colorectal, lung and head and neck cancers

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

NCCCP |

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Mary Bird Perkins – Our Lady of the Lake Cancer Center is working with 20 other cancer centers across the country to help develop a model for community cancer care through the National Cancer Institute Community Cancer Centers Program (NCCCP).

Mary Bird Perkins – Our Lady of the Lake Cancer Center

2012 COMMUNITY REPORT

NCCCP |

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MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Our Services |

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OUR SERVICES TREATMENT MEDICAL ONCOLOGY

DENTAL ONCOLOGY

Chemotherapy

SURGICAL ONCOLOGY

Hormonal/Antihormonal Therapy

da Vinci Surgical System ®

Immunotherapy Infusion Therapy

SUPPORT SERVICES

Peripheral Stem Cell Transplantation

Art Therapy

RADIATION ONCOLOGY

CancerFit Complementary Therapy

Radiation Therapy

Genetic Counseling

• External Beam Radiotherapy

– Image Guided Radiation Therapy (IGRT)

Laryngectomy Support Group

– Intensity Modulated Radiation Therapy (IMRT)

Nutritional Support

– Volumetric Modulated Arc Therpay (VMAT)

Occupational, Physical and Speech Therapies

• High Dose Rate Brachytherapy (HDR)

Patient Navigation

• Prostate Seed Implants

Pet Therapy

• Stereotactic Radiosurgery

Pastoral Care Respiratory Therapy Sleep Matters

Treatment Planning

• Computerized Axial Tomography (CT)

• Image Fusion (CT, MRI, PET)

• Medical Physics/Dosimetry

• Positron Emission Tomography (PET)

• Virtual Simulation

Social Services

OTHER SERVICES Pain Management Tobacco Cessation Transportation Assistance

EDUCATION

SURVIVORSHIP Survivorship Picnic

PROFESSIONAL EDUCATION

Survivorship Holiday Party

Allied Health Cancer Grand Rounds Continuing Education (CE)

CASE MANAGEMENT

Continuing Medical Education (CME)

Tumor Conferences

Graduate Medical Education (GME) Medical Library

RESEARCH

COMMUNITY EDUCATION

Clinical Research

Cancer Screenings

Tumor Registry

Community Outreach Elderly Services Speakers Bureau

2012 COMMUNITY REPORT

Our Services |

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MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Cancer Continuum |

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OUR MISSION IS TO IMPROVE SURVIVORSHIP AND LESSEN THE BURDEN OF CANCER THROUGH COLLABORATION. We provide services across the entire cancer continuum including prevention, education, early detection, diagnosis, treatment, survivorship and palliative care.

2012 COMMUNITY REPORT

Cancer Continuum |

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LIVING TOBACCO FREE Since 2007, 700 people have participated in the Cancer Center’s Geaux Free tobacco cessation program and 31 percent reported quitting tobacco use. The Cancer Center offers inpatient, outpatient and group classes to the community at no cost.

Many people will remember 2012 as the year they took a major step in bettering their health by quitting tobacco use. One of those people is Angela Patel, an esophageal cancer survivor who decided to quit smoking after her second battle with cancer. After enrolling in Geaux Free, a program designed to help people break the tobacco addiction, she quit for the first time after 40 years of smoking.

“The classes offered me great support. I didn’t feel pressured to stop immediately, and I quit at my own pace,” said Patel. “I was shown alternatives of quitting and chose the way that worked best for me.”

Patel has been smoke-free for a year and enjoys her new lifestyle.

“First off, I save a lot of money, but the best part of quitting is the freedom from the addiction.

I don’t have that craving and the need to smoke anymore.”

The Cancer Center’s Geaux Free tobacco cessation programs are free and available to Cancer Center inpatients, outpatients and any member of the community. The inpatient/outpatient programs are for patients and/or their families to receive one-onone tobacco cessation counseling services at Mary Bird Perkins with an appointment or bedside at Our Lady of the Lake.

The Geaux Free group classes are available to anyone in the community who wants to kick the habit of tobacco use.

Classes are held once a week for nine weeks and facilitated by a certified tobacco treatment specialist.

Delivered in a small group setting, participants receive personal attention and the support of their peers.

“Quitting smoking can be very difficult but having counseling and support made it easier for me,” said Patel. “The Geaux Free classes were a big factor in helping me quit.”

For more information on Geaux Free, please call (225) 215-1274.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Prevention & Education |

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EARLY DETECTION SAVES LIVES Detecting cancer in its earliest stages is key to beating the disease, but for those without insurance, cancer screenings may seem like a luxury they cannot afford.

For the past 10 years, the Cancer Center has worked to change this perception within disparate communities by offering free screenings and early detection education throughout the Greater Baton Rouge area.

In 2012, more than 4,500 people participated in early detection screenings for breast, colorectal, prostate, skin and oral cancers. These screenings are provided via the Early Bird mobile unit which travels across the Cancer Center’s service area. In addition, several large screenings are conducted throughout the year and are strategically scheduled in central locations for easy accessibility.

For a list of upcoming screenings in your area, visit marybird.org/calendar.

CANCER SCREENINGS: January – December 2012 in our 11-parish service area:

TOTAL PARTICIPANTS: 4,505 TOTAL SCREENING EVENTS: 136 PATIENTS NAVIGATED: 735

2012 COMMUNITY REPORT

Early Detection |

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ORAL 159

839

SKIN

COLORECTAL 569

2,596

BREAST

Graph on right shows number of people screened for each cancer type listed.

PROSTATE 342

CANCERS DIAGNOSED: 15

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Early Detection |

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ANNUAL MINORITY CANCER AWARENESS EVENT Due to the great disparities in treatment and survivorship for minorities in the Baton Rouge community, the Cancer Center hosts Fest for Life.

This one-day screening event is held annually in April and includes a fun, festival-like atmosphere for minorities who are uninsured or underinsured. The Cancer Center’s 2012 event was the most successful in its five-year history and broke participation records with more than 600 people screened for five types of cancers, along with glucose, blood pressure and cholesterol checks. Ninety-three percent of those screened were minorities and 67 percent were uninsured and had never been screened before. Vietnamese and Spanish translators were on site to help facilitate communication for participants who did not speak English.

THANK YOU TO OUR 2012 FEST FOR LIFE SPONSORS 100 Black Men of Metro Baton Rouge

Cox Communications

Shedrick Fields & Friends

Allied Waste of Baton Rouge

Flowers Baking Co.

USAgencies Insurance

Amerigroup

Karnival Krewe de Louisiane

Whole Foods Market

Associated Food Stores

KQKL/Q106dot5

Woman’s Graphic Services

Baton Rouge Coca-Cola

Hall Davis and Sons

Capitol City Produce

Nubian Kruzers

BONE MARROW REGISTRATION FOR MINORITIES “The chance of finding a bone marrow match on the national registry is as low as 66 percent for African Americans and other minorities, compared with 93 percent for Caucasians,” reports Be the Match, a nonprofit organization that matches patients with donors. By partnering with Be the Match, the Cancer Center now offers bone marrow registration at its minority-targeted cancer screenings in Baton Rouge.

The Cancer Center’s goal is to help increase matches for thousands of patients with blood cancers such as leukemia and lymphoma, sickle cell and other lifethreatening diseases.

OUTREACH IN NON-ENGLISH SPEAKING COMMUNITIES Getting screened for cancer could induce anxiety in those for whom English is not a primary language and/or come from a minority culture. To allay any fears and improve communication between non-English speaking screening participants and registration staff and doctors, bi-lingual Hispanic and Vietnamese outreach coordinators were present at cancer screenings throughout the year.

Additionally, they visited Hispanic and Vietnamese businesses and churches with information about the Cancer Center’s free screenings and planned several screenings throughout 2012 tailored specifically for these minority community members.

2012 COMMUNITY REPORT

Early Detection |

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Elizabeth Warren, a tongue cancer patient, was guided throughout her cancer journey by one of the Cancer Center’s patient navigators. Warren says it’s the one-on-one relationship that makes the difference.

“It was an unbelievable ordeal to be diagnosed with tongue cancer at 31 after having just started a family, but the Cancer Center team saved my life. My patient navigator was a big part of that and I’ll always be grateful.”

Warren, now cancer-free, feels deep gratitude for her health and is planning a bright future with her young family.

– Head and Neck MDC Team Patient

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Diagnosis |

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PATIENTS GUIDED THROUGH PERSONAL CANCER JOURNEY One can only imagine the range of emotions felt when hearing the news, “You’ve got cancer.” Fear and confusion can certainly ensue, along with a host of other feelings. So, where does someone start when diagnosed with cancer, and who can they turn to for help?

Cancer Center patients can rely on patient navigators to help with a variety of challenges and issues, as well as offer emotional support and lend a compassionate ear. Navigators are there every step of the way to offer advice, support and direction for you and your family.

All Cancer Center patients are offered individual assistance through the Patient Navigation Department.

For more information, please call (225) 765-8259.

Overview of services provided by patient navigation include: • Emotional support • Overcoming barriers to diagnostic testing and treatment • Identifying community and cancer resources • Assessing financial and insurance challenges • Assisting with transportation needs • Coordinating appointments and referrals

2012 COMMUNITY REPORT

Diagnosis |

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BENEFITS OF MULTIDISCIPLINARY CANCER CARE TEAMS At the Cancer Center, special teams of physicians collaborate to provide patients with the most precise diagnoses and comprehensive care.

COLORECTAL TEAM

•

HEAD & NECK TEAM

•

BRAIN TEAM

•

LUNG TEAM

These multidisciplinary cancer (MDC) care teams are considered a best practice by the National Cancer Institute Community Cancer Centers Program (NCCCP). Other facilities around the country are learning how to implement this model from our Cancer Center and other NCCCP sites. Locally, these specialized teams can only be found at Mary Bird Perkins – Our Lady of the Lake Cancer Center.

NEW LUNG CANCER SCREENING CLINIC: In an effort to provide the most effective treatments by detecting cancer early, the Cancer Center’s Lung Team introduced a Lung Cancer Screening Clinic for high risk individuals. Through a low-dose CT scan, a high quality image of the lungs is produced for a doctor to evaluate and follow-up is quickly provided if a treatment plan is necessary. Early detection of cancer has always been the key to successful diagnosis and potential curative treatment, and now high risk individuals in the Baton Rouge area have convenient access to this potentially lifesaving screening.

“When you combine the precision of screening high risk patients for lung cancer with a safer, low-dose radiation CT scan and the multidisciplinary expertise available at our Lung Cancer Screening Clinic, patients will be diagnosed more accurately and rapidly – saving more lives.”

Brad Vincent, MD Interventional pulmonologist and member of the Cancer Center’s Lung MDC Team

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Treatment |

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– Head and Neck MDC Team

2012 COMMUNITY REPORT

Treatment |

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GROUNDBREAKING CLINICAL TRIALS “Vaccines are part of a newer trend to use targeted therapy to treat cancer. We are proud to offer these studies locally so patients don’t have to travel to Houston or other distant locations to access advanced clinical trials.”

– Derrick Spell, M.D. | Medical Oncologist As a participant in National Cancer Institute Community Cancer Centers Program (NCCCP), the Cancer Center is bringing groundbreaking clinical trials to Baton Rouge that were only previously found at large academic centers in other states. This means patients can access the most advanced treatments right here at home close to family, religious and community support systems.

One of the Cancer Center’s leading-edge research studies that launched in 2012 was vaccine treatments, which are new, promising

clinical trials only available at select medical locations across the country and, in some cases, internationally. The treatments, which target particular forms of breast, brain and pancreatic cancers, are called vaccines because they work through the body’s immune system. And while there are preventive vaccines against cancer, these trials are considered “therapeutic” vaccines, which are intended to treat existing cancer.

For more information on vaccine trials or others, call (225) 215-1353 or email clinicalresearch@marybird.com.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Treatment |

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RESEARCH TARGETS YOUNG BREAST CANCER PATIENTS The cancer community is increasingly aware of young breast cancer patients’ unique concerns and issues compared to older patients with the disease. This has shaped a greater effort in developing best practices for young women. As part of a larger effort to better understand breast cancer and to improve care and outcomes for younger patients, the Cancer Center launched a clinical trials program targeted for this age group. This trial began in late 2012 for young women (18-45) who have been diagnosed with breast cancer, stages I - III. The study provides young women with helpful information about breast cancer and requires completing surveys at specific time intervals. Participants in this study could unearth new information that may benefit the care of young women for years to come.

2012 COMMUNITY REPORT

Treatment |

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“Each experience has made me stronger in my faith.

I couldn’t have gotten through treatment without the strength I gained from my struggles and the support of the Cancer Center team.”

– Geraldine John-Louis

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Survivorship |

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SURVIVORSHIP SERVICES Geraldine John-Louis finds strength and encouragement through the Survivorship Program Geraldine John-Louis has faced trying times over the past few years, but found comfort and support through Mary Bird Perkins – Our Lady of the Lake Cancer Center’s Survivorship Program.

John-Louis thought stress from the loss of her daughter after an extended illness was causing her own health problems. Medical tests, however, led to a diagnosis of Crohn’s disease and diverticulitis.

She also found a spot under her arm her dermatologist determined was a fungus that could be cured with antibiotics.

As time progressed, John-Louis noticed the spot was changing. She returned to the doctor and was ultimately diagnosed with Cutaneous T cell Lymphoma (CTCL), a form of skin cancer that occurs when T cell lymphocytes grow abnormally and become cancerous. John-Louis began treatment at Mary Bird Perkins – Our Lady of the Lake Cancer Center and went into remission in early 2011.

“Remission is a word that gives you some hope, but you always know that it can come back,” John-Louis said.

Six months later, she learned the cancer had returned. She began treatment once again.

Although she was grateful the outcome led to remission for a second time, she was emotionally

hurting from the weight of her physical and emotional stressors – past and present. During this time, a Cancer Center staff member contacted her about joining the Survivorship Program, which is dedicated to helping patients create a life after treatment and giving survivors the emotional support they need.

“When developing a Survivorship Program for a patient, we incorporate individual experiences into a treatment plan of coping, which may include support groups, ongoing individual counseling, and becoming an advocate in community events, which are specific to the patient’s disease type. The activities and resources lend themselves to patient empowerment and a positive quality of life,” said Linda Lee, the Cancer Center’s administrator.

John-Louis is now cancer-free and looks forward to the future. However, she will always remember the past and what it has taught her.

“Each experience has made me stronger in my faith.

Facing cancer alone is very difficult. I grew to know other survivors and began to get encouragement from their stories. I couldn’t have gotten through treatment without the strength I gained from my struggles and the support of the Cancer Center team” she said.

For more information on the Cancer Center’s Survivorship Program, please call (225) 215-1291.

2012 COMMUNITY REPORT

Survivorship |

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CANCER CENTER RECOGNIZED FOR PALLIATIVE CARE The Supportive Care Coalition has named Mary Bird Perkins – Our Lady of the Lake Cancer Center’s Palliative Care Team a winner of its Quality Award. This recognition was in honor of a poster presentation, The Effect of a Palliative Care Nurse Practitioner on Pain Management in the Oncology Setting, which distinguished leading palliative care practices in Supportive Care Coalition ministries.

Since its founding in 1994, the Supportive Care Coalition has effectively identified and addressed barriers to implementing palliative care services and grown the program significantly. Education and awareness efforts are still needed as hospice and palliative care is often confused. Although the two disciplines reflect definitive roles in patient care, they are different forms of care. With hospice, patients typically have six months or less to live and are no longer participating in curative treatment. Palliative care sets no time limit on a patient receiving services and it can be utilized by all patients whether or not treatment continues. The goal of palliative care is to improve patients’ quality of life by reducing the amount of symptoms they are experiencing.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Palliative Care |

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CELEBRATING VOLUNTEERISM Volunteers were honored at a Spring Volunteer Tea at Lod Cook Alumni Center.

“I am so glad to be here to share in this wonderful event celebrating volunteerism and you, our everyday heroes,” emcee Donna Saurage, Chair, MBPCC’s Board of Directors, told the volunteers in attendance.

Several special Volunteer Awards were presented. The first award, The Anna B. Lipsey Memorial Volunteer Service Award, was presented by Richard and Susan Lipsey to patient volunteer Trudy LeBoeuf of Baton Rouge. Named after Richard Lipsey’s mother, this award honors the men and women who volunteer daily and who best exemplify the volunteer spirit and dedication for which Anna B. Lipsey was known. Upon receiving her award, Trudy said, “Volunteering at Mary Bird has brought tremendous joy to my life.”

Also awarded at this event was the Hillar C. Moore, Jr. Outstanding Volunteer Service Award, presented to Dudley Coates. The Louis D. Curet Volunteer Fundraising Award was, for the first time, presented to a company – Rubicon LLC.

Thank you to our dedicated Center Volunteers who volunteered almost 8,000 hours of their time in 2012.

Kourtni Altazan

Beth Griffin

Karen Planchard

Emma Arceneaux

Davis Gueymard

Michael Posseno, Sr.

Fay Babin

Ann Harrington

Herman Raby

Helen Badeaux

Barbara Haydel

Barbara Shea

Barbara Barriner

Claudia Hebert

Margaret Sheldon

Tom Boone

Josie Hebert

Adrienne Shields

Mignon Bosse

Guy Jenkins

Evelyn Short

Ed Calamari

Gerri John-Louis

Erica Sjunnesen

Carol Canale

Bev Jones

Ann Smith

Judy Cancienne

Bob Jones

Chuck Stanton

Marilyn Cannon

Terri Lamb

Joan Starring

Kari Carlson

Trudy LeBoeuf

Jack Stokeld

Chelsea Curry

Shiqiu Li

Hope Swetledge

Kay Deumite

Stacy Luce

James Theriot

Neila Eckler

Priyanka Maisuria

Paul Thompson

Robert Evans

Jill Masters

Janell Troxler

Nancy Fogleman

Pat Merriman

Haleigh Whittington

Sue Gambrell

Bobbie Ann Miller

Jean Wilcox

Evelyn Traylor Gautreau

Tiffany Mohre

Kirby Winstead

Lori Gentile

Mary Morton

Rebecca Wisbar

Winnie Gill

Shirani Patel

2012 COMMUNITY REPORT

Volunteerism |

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Community support and investment in the Cancer Center allow the organization to continue to serve thousands of patients and their families every year in southeast Louisiana.

The Center is grateful to have been the recipient of funding from grant resources, event sponsorships, and contributions from many individuals, groups, schools and businesses.

The funds raised through all of these efforts are making a difference in the fight against cancer.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Community Support |

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In 2012, four main sources of revenue helped support our mission and provided life-saving early detection, prevention and education, treatment, clinical research and social services for patients and caregivers.

G R A NT S $ 3, 15 1, 64 8

62% 9%

T O TA L $5,068,220

8%

21% CO MMUNITY CO NTR IB UTIO NS $1,058,852

2012 COMMUNITY REPORT

Community Support |

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CL INICA L RESEAR C H $456,26 7

O THER $401,45 4

GRANTS FUEL THE FIGHT PFIZER GRANT FUNDS RESEARCH FOR LUNG CANCER Mary Bird Perkins – Our Lady of the Lake Cancer Center has received a two year grant for more than $245,000 from the Pfizer Medical Education group to support the Lung Cancer Multidisciplinary Care (MDC) Team in its work to advance molecular testing and new therapies for certain lung cancers. Selected as a model for community hospitals, the Cancer Center’s project will use new training opportunities for physicians and technology enhancements for pathology orders and reporting as the construct for new treatment protocols. The results can be replicated in other lung cancer programs to improve treatment and extend the lives of patients with advanced lung cancers.

Combined with the new low-dose CT lung scanning program, the Cancer Center continues its path toward a Lung Cancer Center of Excellence.

WILLIAM EDWIN MONTAN CHARITABLE TRUST FUNDS DATABASE FOR OUTREACH

CITY OF BATON ROUGE FUNDS FREE SCREENINGS

The William Edwin Montan Charitable Trust is an example of how one person can establish a legacy of good work to honor the memory of a loved one. Established in 2005 in the will of Mrs. Mary Elizabeth Agnew to honor her father, the Montan Trust has consistently supported nonprofits in the Baton Rouge area that have a significant impact on the community. Mary Bird Perkins – Our Lady of the Lake Cancer Center has been able to build a customized database that allows the early detection staff to spend more time conducting community screenings instead of tracking data. The database shows who is accessing the Center’s outreach services and where they are needed most, pinpointing areas by post zip code, if neccessary. The Montan Trust has helped us document our effectiveness in pursuing our mission.

Many policy makers and private foundation leaders have known for decades that healthcare and community development must work together to improve the health and life expectancy of our underserved citizens. The leadership of Baton Rouge recognizes this and is helping to ensure medically underserved residents within the city limits have access to free cancer screenings at convenient times. Through a grant to Mary Bird Perkins – Our Lady of the Lake Cancer Center for early detection, free cancer screenings are being held outside of regular office hours and on weekends. Detecting cancer early translates to saving lives, which in turn allows citizens to continue working, parenting, and contributing to the community for a longer period of time.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Grants |

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COMMUNITY EVENTS In 2012, there were 81 community events and cause marketing partners raising nearly $325,000 in the greater Baton Rouge area. Events ranged from tennis tournaments to golf events, 5k runs to motorcycle rides and more!

RUTH’S CHRIS STEAK HOUSE Community support is important to Chris Bachman and Chef Carlos Betancourt, the dynamic duo that make each customer’s visit special at Ruth’s Chris Steak House in Baton Rouge. As proud ambassadors, they partnered with the Cancer Center by creating “Desserts for Dads,” a cause marketing initiative throughout the entire month of June. Ruth’s Chris Steak House raised more than $3,000, donating 100 percent of all proceeds from the sale of a signature dessert – key lime pie.

KARNIVAL KREWE DE LOUISIANE Created more than 25 years ago with a mission to raise funds for cancer research, education and indigent care in the Baton Rouge area, Karnival Krewe de Louisiane (KKdL) has invested more than $1 million to the local fight against cancer in our community.

While there is a philanthropic focus to KKdL, fun events are scheduled for members year-round, culminating with an extraordinary Mardi Gras Ball hosting more than 1,000 guests.

Many KKdL members and sponsors have been touched by cancer and participate in KKdL as their way to contribute to the fight against cancer.

KKdL has funded many critical patient services for Mary Bird Perkins – Our Lady of the Lake Cancer Center, the beneficiary of KKdL contributions, and serves as the largest third party event organizer for the Cancer Center.

2012 COMMUNITY REPORT

Community Events |

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We challenged the Baton Rouge community to Geaux Pink to help raise awareness and funds for the fight against breast cancer. Approximately $70,000 was raised through the Geaux Pink Program in 2012, funds that will support cancer awareness, early detection and screening programs in local participating communities in Baton Rouge.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Geaux Pink |

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THANK YOU TO OUR 2012 PARTICIPANTS! A Girl and a Gun Club American Gateway Bank Angels Empowerment Organization Annie Claire Designs Antioch and Morning Star FGBC Bistro Byronz The Brighton School C.H. Fenstermaker & Associates Campus Federal Credit Union Capital City United Soccer Club Capitol Elementary School Central High School Christian Life Academy - Boys Basketball Claiborne Elementary School Crowne Plaza The Dunham School Forte and Tablada Frock Candy Gallery Salon Day Spa Glen Oaks Park Elementary Greenbrier Elementary Health Care Options Holmes Building Materials Hosanna Christian Academy KS Designs Louisiana Department of Insurance Melrose Elementary School Papa Murphy’s Pizza Phelps Dunbar, LLP Pluckers Polk Elementary School Raising Cane’s Chicken Fingers Redemptorist High School Remington College Roland Doucet and Bikers for TaTa’s Southern University Nurses Association St. Joseph’s Academy - Girls Basketball Team St. Joseph’s Academy - Volleyball Team St. Michael the Archangel High School State Farm Insurance Super Chevy Dealers The Highland Club Apartments University Laboratory High School Winbourne Elementary School Wink Eyelash Extensions

2012 COMMUNITY REPORT

Geaux Pink |

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Led by an incredible volunteer steering committee, the Taste of the Tournament was an astounding success, investing more than $100,000 to directly support the fight against cancer in our community. This year’s event featured delicious food from more than 25 restaurants and caterers, an incredible artists’ show-off and an outstanding silent auction.

EVENT SPONSORS

STEERING COMMITTEE

ADVERTISING SPONSOR

2012 COMMITTEE MEMBERS

Lamar Advertising Company Event Underwriter

Honorary Chairs

EAGLE SPONSOR

Leslie and Scott Berg Rebecca and Dyke Nelson

Peoples Health

Event Co-Chairs

BIRDIE SPONSORS Baker Donelson Bearman, Caldwell & Berkowitz, PC

deSha Carter, Lauren Ferrand & Emily Mayo

Buquet and LeBlanc General Contractors

Decorations Chair

Grady Crawford Construction Company

Brandi Rinaudo & Kristin Stafford

DNA Workshop Presenting Sponsor

RAFFLE SPONSOR

Food & Beverage Chair

Lee Michaels Fine Jewelry

Gretchen Q=Petersen

ENTERTAINMENT SPONSORS Ninfa’s Mexican Restaurant

Josh Anderson

Ruffino’s Restaurant

Emily Braud

Ruth’s Chris Steak House

Rachael Buller

TJ Ribs

Phyllis Cancienne Claire Cashio

PAR SPONSORS

Carolyn Castel

Dr. Chip Bankston

Lindsay Chustz

Dr. David Hanson and Dr. Jolene Johnson

Stacy Cruikshank

Dr. and Mrs. Timothy C. Bowlin

Charlotte Delatorre

The Q=Petersen Family

Sean Finan

Mr. and Mrs. Martin Svendson

Charlotte Johnston

Visit Baton Rouge

Kelley Jones

IN-KIND SUPPORT

Elizabeth McKnight

Kleinpeter Photography

Elizabeth Noland

Flowers and Plants donated by Billy Heroman’s in memory of Cyril Ann McBride

Jane Nunez

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Taste of the Tournament |

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MERRILL LYNCH OPEN The 2012 Mary Bird Perkins Merrill Lynch Open raised more than $200,000. The tournament is in its 22nd year and was started by volunteers who wanted to make a difference in the lives of local cancer patients.

EVENT SPONSORS TITLE SPONSOR Merrill Lynch

PRESENTING SPONSOR Our Lady of the Lake

SCORING SPONSOR Albermarle Foundation

TELEVISION COMMUNITY INFORMATION SPONSOR WAFB.com

RADIO PRESENTING SPONSOR TALK 107.3 FM

TEE MARKER SPONSOR Mockler Beverage

JUNIOR CLINIC SPONSOR Baton Rouge Coca-Cola Bottling Co.

PRIZE PACKAGE SPONSOR Elekta

SPONSOR Associated Food Stores

SPONSOR ZONE SPONSORS Cox Business Annuity Marketing Services

CART SIGNAGE SPONSOR

Rubicon LLC Sanderson Farms, Inc.

EATEL and Sunshine Pages

AWARDS RECEPTION SPONSOR Manda Fine Meats

Saurage Rotenberg Commercial Real Estate TraceSecurity

PUTTING GREEN SPONSOR

VOA

Star Services

Worley Catastrophe Response

PUTTING CONTEST SPONSOR Taylor Porter Attorneys at Law

HOLE-IN-ONE SPONSORS Acura of Baton Rouge

DRIVING RANGE SPONSOR

Infiniti of Baton Rouge

Renaissance Baton Rouge Hotel

SUNSCREEN SPONSOR

VOLUNTEER TENT SPONSOR Home Bank

VOLUNTEER T-SHIRT SPONSOR

MAPP Construction

Red Stick Sports

GOLD HOLE SPONSORS

IN-KIND DONATIONS

.decimal, Inc. CenturyLink

ExxonMobil

Diane Allen & Associates

EMCO

Fresh Express

PRO-AM GIVEAWAY SPONSOR

L’Auberge Baton Rouge

Fidelity Homestead Bank

Lamar

PHOTOGRAPHY SPONSOR

LUBA

Kleinpeter Photography

Performance Contractors

PRINTING SPONSOR

Phelps Dunbar Law Firm LLC

Franklin Press

Regions Bank

2012 COMMUNITY REPORT

Merrill Lynch Open |

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MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Heart of a Hero |

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HILLAR MOORE (1925 - 2012) Hillar C. Moore, Jr. was the very definition of an individual whose contributions to Baton Rouge significantly improved the quality of life in our community.

His humanitarian and civic deeds touched the lives of teens, tots, the elderly, the needy and the ill. As unassuming as he was generous, this retired marine and former corporate CEO was truly a gentle giant, emanating strength of character and a commitment to worthy causes that reflected his dedication to his faith, family, community and country.

Moore became very involved in the fight against cancer in 1990, joining other community leaders as a founding member of the Mary Bird Perkins Charity Golf Classic – now known as the Merrill Lynch Open.

This vitally important golf tournament has raised almost $2 million over the last two decades, with funds going back to the Baton Rouge community to support life-saving early detection, prevention education, treatment, clinical research and social services for patients and caregivers.

A devoted husband to his beloved wife Bernadine, whom he lost to cancer in 1991, and father of seven – including a daughter who succumbed to cancer in 1993 – Moore’s ceaseless dedication to the success of the golf tournament for the past 22 years has helped save countless lives and allowed for the creation of many prgrams and services for patients. Therefore, the Pro-Am component of the annual Merrill Lynch Open will henceforth be known as the Hillar C. Moore, Jr. Memorial Pro-Am. The number of people who honored Hillar C. Moore, Jr. with a memorial donation to Heart of a Hero, a grateful giving and recognition program to support the fight against cancer, was overwhelming. Heart of a Hero is available to anyone, for any amount, to honor or memorialize someone and support Mary Bird Perkins – Our Lady of the Lake Cancer Center’s life-saving work. To read some of the stories shared about Hillar Moore, please visit www.marybird.org/hero.

Read about our heroes.

MARYBIRD.ORG/HERO

2012 COMMUNITY REPORT

Heart of a Hero |

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CANCER CAMPAIGN INDIVIDUALS Anonymous (4) Tom and Lisa Adamek Dr. and Mrs. Charles Afeman Paul K. and Clara S. Andersen Ms. Betty Aucoin Mr. and Mrs. Bertram Babers Princeton and Dadie Bardwell Dr. and Mrs. Louis Barfield Tim and Nan Barfield Mr. and Mrs. John W. Barton, Jr. Annette D. Barton Mr. and Mrs. John Bateman Dr. and Mrs. Frederic Billings Dr. and Mrs. Charles Black Brent and Donna Boe’ Claude Bouchard and Monique Chagnon Ms. Kim A. Boudreaux Aza and Tim Bowlin Linda and Robert Bowsher Dr. and Mrs. P. M. Breaud Imo N. Brown Memorial Fund Mr. and Mrs. Shaun Burns Mr. Herbert Butt Mr. and Mrs. J. H. Campbell, Jr. Dr. Kevin Carman and Dr. Susan Welsh Carolyn and John Carnahan Mr. Robert Casey Mr. and Mrs. David Cassidy Dean and Stephanie Cazenave Mr. and Mrs. Dudley W. Coates Mr. and Mrs. William Conger Pat and Margaret Culbertson Louis D. Curet Rob and Darlene Daigrepont Mr. and Mrs. Irv Daniel Mr. and Mrs. Omer Davis Mr. and Mrs. Winston Day Ms. Tammy Duncan Mrs. Dorothy Eglin Mr. and Mrs. Wallace Eversberg Mr. Art Favre Dr. and Mrs. Steven D. Feigley Mr. and Mrs. John Fetzer Clay and Katheryn Flournoy Mr. and Mrs. Christopher Foot Brett and Renee Furr Keith R. Gibson, M.D.

Thank you to our supportive donors who gave to the Fight Cancer Campaign. With your gifts, we raised more than $565,000 to help with the fight against cancer.

Dr. Geoffrey Gillen Jerry and Devera Goss Mr. and Mrs. John Graves Alíce and Bob Greer Mr. and Mrs. G. Lee Griffin Mr. and Mrs. Les Griffon Davis Gueymard Mr. and Mrs. H. Alston Johnson James N. Hall Dr. David Hanson and Dr. Jolene Johnson Cordell and Ava Haymon Mr. and Mrs. John Hill, Jr. Mr. and Mrs. Terry Hill Kenny and Danna Hodges Dr. Kenneth R. and Rev. Janet D. Hogstrom Mrs. Estelle Holliday Mr. and Mrs. Clinton Hurst Dr. and Mrs. Donald Imhoff Mr. and Mrs. David James Dr. and Mrs. Sheldon Johnson J. Gerard and Donna Jolly Mr. and Mrs. Robert Jones Mr. and Mrs. John Kaiser Mr. and Mrs. Frank Kean Mrs. Ann Schudmak Keogh Mr. and Mrs. Michael Kirby Debbie and Kevin Knobloch Charles and Carole Lamar Shirley LeBlanc Patty Lemoine Mr. and Mrs. W. Conville Lemoine Richard and Susan Lipsey Dr. and Mrs. C. Bryan Luikart Don and Pat Lyle Frank and Kathy McArthur Mary and Charles McCowan Jim and Terri McIlwain Mr. and Mrs. Matt McKay Lee and Phyllis McLaurin Mr. W. Douglas McMillin Dr. and Mrs. Tom Meek Ms. Lauren Michaud Ms. Gail Miller Mr. and Mrs. Robert Miller Mr. and Mrs. Jeffrey Milton Mr. and Mrs. Michael Moran Mr. and Mrs. Roger Moser D. Denis Murrell Julie and Leonard Nachman

Mr. Earl Nelson Jake and Mary Nell Netterville Ms. Josephine Nixon Mr. and Mrs. Craig Nuckolls Dr. and Mrs. Henry Olinde Gail and Bill O’Quin Ann and Justin Ourso Mr. and Mrs. Frederick Parks Drs. Kirk and Judith Patrick Jay and Pamela Perkins Cherie and Bill Peters Ms. Mary Olive Pierson Mr. James Poche Dr. Martha H. Pope Mrs. Gretchen Pressburg Jim and Blair Purgerson Jennifer Eplett and Sean Reilly Al and Anne Rotenberg Jeff and Elise Routier Blanchard and Allison Sanchez Mr. and Mrs. H. Norman Saurage III Mr. and Mrs. Tony Savoie William W. Scheffy Charles E. Schwing Mr. and Mrs. Charles Sessions Mrs. Betty Simmons Patricia A. Day and Joseph G. Simmons Mr. and Mrs. Stephen Sinanan Mr. John Singletary John F. Smith Dr. and Mrs. William Smith Mr. and Mrs. Edward Spiess Mr. and Mrs. Kenny St. Romain Moo and Martin Svendson Mr. and Mrs. Kevin Tarleton Mr. and Mrs. Andrew Thomas Mr. and Mrs. Newton Thomas Mr. and Mrs. Graham Thompson Mr. James Thompson Dr. and Mrs. O. M. Thompson Paul R. and Mary H. Thompson Mr. and Mrs. Michael Todd Tomarlee Foundation The Engquist Family Roland and Kay Toups Mr. John Turner and Mr. Jerry Fischer Mr. and Mrs. Kerry Uffman Ms. C. Alison Walker Mr. James Walters William and Geneva Waters

Dr. and Mrs. C. G. Whitley Jean and Will Wilcox Ann Wilkinson David and Anne Winkler Drs. Chris and Gay Winters Robert and Marsha Yarborough

ORGANIZATIONS, CORPORATIONS AND FOUNDATIONS Acme Refrigeration of Baton Rouge, Inc. The Aguilar Group, Inc. Albemarle Foundation Arthur J. Gallagher of LA, Inc. B R & R Foundation Baton Rouge Water Company BOH Bros. Construction Company CMA Technology Solutions The Celtic Group, L.L.C. Combined Federal Campaign ExxonMobil Baton Rouge Refinery Franklin Press, Inc. Hannis T. Bourgeois, LLP Kean, Miller, Hawthorne, D’Armond, McCowan & Jarman LLP Lee Michaels Fine Jewelry LUBA Workers’ Comp Milton J. Womack Foundation Milton J. Womack, Inc. Moody-Price LLC New York Life Insurance Nuclear Medicine Associates, L.L.C. Patrick L. Flanagan Insurance Agency, Inc. Placid Refining Company LLC Post Architects Providence Holding, LLC Republic Finance, L.L.C. SGS Petroleum Service Corporation TMI Enterprise, LLC Turner Industries USAgencies Wal-Mart - Port Allen Wal-Mart Supercenter - Baker Wal-Mart Supercenter - College Drive Wal-Mart Supercenter - North Mall Drive Wal-Mart Supercenter - Sullivan Road Wal-Mart Supercenter - Plaquemine Wilbur Marvin Foundation

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Fight Cancer Campaign |

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Want to Make a Difference?

VOLUNTEER & FUNDRAISE HOST AN EVENT:

SERVE ON A FUNDRAISING COMMITTEE: Play an active role in planning and executing fundraising events and campaigns like The Taste, Annual Golf Tournament and Fight Cancer Campaign.

Help us make new friends by hosting an in-home reception or community event fundraiser. We will work with you to create an exciting event idea.

Whether it’s a lemonade stand, bake sale or tennis tournament – every dollar makes a difference!

JOIN OUR YOUNG PROFESSIONALS GROUP:

VOLUNTEER YOUR TIME AT OUR CENTER:

Network and have fun with other young professionals while working together to support a great cause.

SUPPORT CAUSE MARKETING: Establish a partnership with Mary Bird Perkins – Our Lady of the Lake Cancer Center to raise awareness and funds through your product, service or business.

Center volunteers assist in the reception areas, provide clerical and basic computer support, and offer that caring and compassionate “personal touch” for our patients. Volunteer opportunities are also available for community cancer screenings.

WAYS TO GIVE HEART OF A HERO:

SIGNATURE FUNDRAISING EVENTS:

Who are the heroes in your life? Giving to Heart of a Hero in honor or memory of someone who has made a difference in your life, or the life of a family member or friend, is a wonderful way to say “thanks.”

Corporate sponsorships, restaurant participation, ticket purchases and volunteer participation are just some of the ways you can be involved in our signature events like The Taste.

FIGHT CANCER CAMPAIGN: Supporting our annual fundraising campaign helps make possible programs and services that support the entire continuum of cancer care, from prevention and early detection to diagnosis, treatment, recovery and survivorship.

For more information on how to get involved, visit us at marybird.org/getinvolved or contact the Office of Development at (225) 215-1224.

2012 COMMUNITY REPORT

Make a Difference |

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SUPPORTING OTHER CANCER-RELATED MISSIONS

Each year, the Cancer Center sponsors and participates in city-wide events alongside other cancer-related community organizations, including Susan G. Komen Race for the Cure. As the Presenting Sponsor for Race for the Cure, the Cancer Center stands with Komen to fight breast cancer in the Baton Rouge area. Along with Komen, other Cancer Center sponsorships include: Get Your Rear in Gear Run/Walk for Colorectal Cancer; American Cancer Society’s Relay for Life and Jamaica Me Crazy; Cancer Services of Baton Rouge’s Capital Chefs Showcase; and Leukemia and Lymphoma Society’s Light the Night. Many team and family members attend these events on behalf of the Cancer Center to show support for the contributions these organizations make to those affected by cancer.

MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER

Sponsorships |

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MARY BIRD PERKINS – OUR LADY OF THE LAKE CANCER CENTER 4950 ESSEN LANE • BATON ROUGE, LA 70809 MBPOLOL.ORG