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MOPG Seller Guide

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SELLER’S GUIDE


WHY MOPG? OUR TEAM THINGS TO CONSIDER TRACK RECORD SOLD PROPERTIES MARKETING PRODUCTS CREATIVE STRATEGIES LANDLEADER + JOHN L. SCOTT

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Martin Outdoor Property Group is our goto expert for waterfront properties and vineyards. As our real estate brokers, they helped us find our dream home and were with us every step of the way. R. CASTRO


INTRODUCTION Team Approach At Martin Outdoor Property Group, we know the best results come from teamwork. Each member brings unique skills and experiences, and together we create a dynamic advantage for our clients, blending creativity, knowledge, and dedication to deliver exceptional outcomes. Passion for People Real estate is never just about property; it’s about people. We’re committed to walking alongside our clients, offering guidance, support, and advocacy. Whether it’s finding the right home or acreage, stepping into a new season of life, or building toward your investment goals, we always put people first. No exceptions. Passion for Land Our love for the outdoors is woven into who we are. From raising livestock to fishing, hunting, and exploring the Northwest, we live the lifestyle we represent. This firsthand connection gives us an authentic perspective and a deep appreciation for the work, joy, and freedom of rural living. Passion for Service Real estate is a 24/7 business, but we believe balance is essential. Our team approach ensures seamless coverage, so clients are always supported without compromise. By sharing the load, we work hard to deliver attentive, consistent service while remaining present for our families and communities. Not Just a Team We’re much more than colleagues—we’re like family. Built on trust, shared values, and camaraderie; we bring passion, integrity, and teamwork into every relationship. Rooted in faith, family, and a love for the land, we are united in purpose and dedicated to serving with excellence.

MOPG Team


WHY MOPG

TRADITIONAL VALUES

MARKETING EXCELLENCE

PROVEN RESULTS

Traditional Values: Here at Martin Outdoor Property Group, every member of our team embodies the traditional values of integrity, follow-through, candor, honesty, and hard work. Our foundational pillars are faith, family, and the outdoors, which have been passed down through generations and continue to guide our team today. This commitment extends beyond our business endeavors and into our everyday interactions with our families and communities. We believe that by embodying these values in all aspects of our lives, we can better serve our clients and provide them with the exceptional service they deserve. Marketing Excellence: Marketing is at the core of our business. Our experienced team of brokers has a deep understanding of the attributes that make land both attractive and valuable, enabling our team to create a marketing plan that is custom tailored to each property. Our innovative and technology focused approach includes professional-quality photography and videography, detailed and relevant property information, and premium presentation materials. We believe that marketing is not just about promoting a property, it’s about creating a brand, telling a story, and ensuring the right people hear it. This process is designed to capture the unique features of a property in a way that resonates with targeted buyers.


Our website, videos, print materials, and syndication channels ensure that the right buyers see our clients’ properties. Delivering marketing excellence is of the utmost importance to our team at Martin Outdoor Property Group. Proven Results: Our team has a proven track record of success. Our first hand marketing and transactional experience with premier land, luxury, and lifestyle properties allows us to operate with confidence in a sector of the real estate industry known for its complexity. We have had the privilege of representing some of the finest offerings available in the region from ranches and farms, luxury estates, vineyards, waterfront properties, development land, and income properties. We also have an extensive track record marketing horse properties, hobbyfarms and rural residential homes. Our extensive experience of successfully representing a variety of premier properties speaks to our ability to deliver results for our clients.

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“They helped us figure out the best way to position our offer and what price to go in at to give us the absolute best chance to get the home. Shannon and Chris turned into fierce strategists and, through much effort (not to mention hand-holding as it became a bit emotional for me) they got us the home!” KATHRYN COLLINS


CHRIS MARTIN Principal Broker Chris Martin is the founding partner of the Martin Outdoor Property Group. Driven by a deep-rooted passion for excellence, Chris brings leadership and marketing expertise to the team and has a strong track record of real estate success in Southern Oregon. His core values are faith, family, business, and the outdoors.

ASHLEY LACER Broker Ashley Lacer is a senior partner at the Martin Outdoor Property Group. A natural salesperson, Ashley brings incredible energy and passion for both people and property. As a former Commercial Agricultural Appraiser, she also brings a very unique and valuable skill set to the real estate sales team.

ALEX LARSON Principal Broker

As a senior partner at Martin Outdoor Property Group, Alex Larson takes ownership of everything he does while always looking to push the envelope of what it means to be a real estate broker. He brings an intense drive for results and goes the extra mile in every aspect of business. A veteran real estate professional, Alex’s high level of sales and transactional achievement leads by example.


SHANNON FORREST Broker As a partner at Martin Outdoor Property Group, Shannon exemplifies customer service at the highest level with her attention to detail, follow through and desire to help people. These values were learned while being raised on a ranch in the Applegate Valley where she helped farm and raised beef cattle in 4H. Shannon is a leader in the health and fitness community, as she coaches a variety of CrossFit classes.

MIKE LEE Broker As a partner at Martin Outdoor Property Group, Mike brings a wealth of experience to the real estate business. He learned true customer service while founding an outfitting business and guiding hundreds of successful hunting trips. Now as a seasoned real estate professional, he is driven by a genuine passion for both people and the outdoors.

LYRIC CARDIEL Broker As a partner at Martin Outdoor Property Group, Lyric is committed to helping people by providing thoughtful and reliable service. Her background in education has strengthened her ability to communicate effectively, listen carefully, stay organized, and guide others through important decisions with patience and clarity. She has a deep appreciation for the outdoors and spends much of her free time hunting, fishing, and hiking with her husband and children.


Things to Consider - Property owners often face difficulties in finding a real estate broker with the appropriate expertise and experience to manage the complexities of land, farm, ranch and rural estate property transactions. Choosing a real estate broker is not an easy decision – and it’s important to choose a broker based on their specific experience with your type of property. Here are some things to consider: Q: How do you choose the right broker? Think about hiring a broker more like choosing a doctor for a specific treatment. You want the professional with firsthand knowledge and experience. For example, you would never ask your family doctor to perform surgery on your knee. In the same way the medical field has specialists, the real estate industry also has brokers with highly specialized expertise. The challenge is that in real estate, it’s harder to identify who the true specialists are. Unlike medicine, where your family doctor would never perform or advertise knee surgery, real estate doesn’t have the same guardrails, so it often falls on the client to discern whether a broker is truly qualified. Look for brokers who have a track record of success in selling the type of property you are selling. Nothing speaks louder than a track record of success. Q: How is the broker marketing their listings? You want a specialized strategic marketing approach that captures the full value of your property through eyecatching media that showcases more than just the residence, bringing to life the land, lifestyle, and setting with cinematic photography, video, drone footage, and advanced mapping. It also requires high-powered marketing exposure across tried and true distribution channels to reach the right buyers. Equally important is detailed, property-specific writing that conveys the complete picture, highlighting each feature and value proposition of land and rural real estate so potential buyers can fully appreciate the opportunity.

Q: How does the broker show listings? For residential properties, it is customary for the buyer’s agent to tour the home with their clients unaccompanied. With larger or more complex properties, however, it is essential for the listing broker to lead the tour. The listing broker not only understands the details that matter most to prospective buyers but also knows how to present the property in a way that highlights its full value. Equally important, the listing broker should have both the ability and the willingness to show the entire property, not just the house, ensuring that buyers experience the land, improvements, and setting as a complete package. Q: What does your broker need to know about your property? To properly market and position a rural property, it is important to share details such as: Property infrastructure Water rights and irrigation systems Land use potential including homesites, partitions, or development opportunities Agricultural, timber, and livestock uses Farm and ranch income Home and outbuilding features Wells and septic systems Hunting and fishing opportunities Location benefits such as live water and adjoining public lands Providing this information ensures your broker can present the complete value of your property to the right buyers.


MOPG

15,500+

PREMIER

Sold Since 2020

Acres Sold

Marketing Product

$10 BILLION+

1.22 MILLION

NATIONAL

LandLeader Property Sales

Acres Sold by LandLeader

Specialized Digital Marketing Reach

$353 BILLION

1 MILLION

#1

Closed Sales Volume

Combined Transaction Units

Rogue Valley Production

John L. Scott + Leading RE

$290+ MILLION

LandLeader

TRACK RECORD


REPRESENTED

BUYER 6835 Lower River Road 179 Acres | $4,500,000

REPRESENTED

BUYER Undisclosed 1,000 Acres | $3,300,000

2271 Johns Peak Road 20 Acres | $3,600,000

1918 Stevens Road 20 Acres | $3,500,000

12214 Modoc Road 63 Acres | $3,450,000

371 Hessar Street 29 Acres | $2,750,000

0 N Bank Lane 528 Acres | $2,640,000

REPRESENTED

BUYER Undisclosed 15 Acres | $3,200,000

REPRESENTED

BUYER 355 Gunnell Road 94 Acres | $2,550,000

9463 Modoc Road 150 Acres | $2,500,000

9723 & 9735 Hwy 238 44 Acres | $2,351,425

1880 Sawyer Road 388 Acres | $2,305,000

REPRESENTED

BUYER 1884 S Obenchain Road 120 Acres | $2,250,000

974 / 928 Carpenter Hill 17 Acres | $1,995,000

1930-1932 Stevens Road 80 Acres | $1,979,000

10282 Hwy 234 276 Acres | $1,900,000


REPRESENTED

BUYER 4727 Fern Valley Road 212 Acres | $1,900,000

5709 Hughes Road 13 Acres | $1,875,000

371 Hessar Street 19 Acres | $1,850,000

15855 Highway 238 133 Acres | $1,850,000

REPRESENTED

REPRESENTED

BUYER

BUYER 9725 Highway 234 203 Acres | $1,750,000

87577 Bowman Lane 146 Acres | $1,750,000

565 Coachman Drive 1 Acre | $1,690,000

9100 Boyd Road 170 Acres | $1,600,000

17911 N Applegate Road 52 Acres | $1,525,000

3578 Pioneer Road 63 Acres | $1,525,000

536 Ragsdale Road 79 Acres | $1,509,812

18200 Williams Highway 38 Acres | $1,500,000

299 Old Highway 62 7 Acres | $1,500,000

2270 Fisher Road 5 Acres | $1,460,000

15787 Dead Indian Memorial 415 Acres | $1,375,000

0 S Stage Road 28 Acres | $1,375,000


REPRESENTED

BUYER 151 Fielder Lane 11 Acres | $1,355,000

REPRESENTED

BUYER 4020 Little Applegate Road 27 Acres | $1,350,000

REPRESENTED

BUYER 233 Thompson Creek Road 38 Acres | $1,299,000

REPRESENTED

475 Shafer Lane 1 Acre | $1,275,000

BUYER 36505 Ditch Creek Road 28 Acres | $1,349,000

REPRESENTED

BUYER 5253 Sterling Creek Road 41 Acres | $1,275,000

8127 Upper Applegate Road 11 Acres | $1,309,000

REPRESENTED

BUYER 270 Brookstone Hills Drive 5 Acres | $1,250,000

REPRESENTED

BUYER 6442 Dark Hollow Road 5 Acres | $1,250,000

300 Speaker Road 809 Acres | $1,250,000

1050 Bull Creek Road 112 Acres | $1,200,000

2911 Heritage Road 3 Acres | $1,200,000

40 Lake Creek Loop 112 Acres | $1,194,000

6330 Dark Hollow Road 9 Acres | $1,190,000

9655 Hwy 140 212 Acres | $1,187,500

3100 Cordelia Way 107 Acres | $1,157,000


REPRESENTED

BUYER 24904 Highway 62 1 Acre | $1,150,000

703 Redlands Drive 26 Acres | $1,150,000

5510/5528 Tunnel Loop 19 Acres | $1,150,000

9530 Thompson Creek Road 15 Acres | $1,150,000

REPRESENTED

BUYER 12210 Modoc Road 24 Acres | $1,100,000

250 Mountain Pine Drive 38 Acres | $1,100,000

12701 Williams Highway 36 Acres | $1,100,000

0 Harbrooke Street 7 Acres | $1,100,000

REPRESENTED

BUYER 2829 E Vilas Road 83 Acres | $1,070,000

556 Winona Road 10 Acres | $1,050,000

2392 Gunnell Road 27 Acres | $1,050,000

2365 Eastside Road 9 Acres | $1,040,000

355 Naturescape Road 20 Acres | $1,021,500

17027 Highway 238 12 Acres | $1,000,000

0 S F Little Butte Creek 279 Acres | $999,000

0 Beals Creek Road 781 Acres | $975,000


MARKETING PRODUCT Images: we capture full layouts and acreage; sunset and twilight images create warm, dramatic lighting; architectural photography highlights design and craftsmanship; and landscape shots showcase natural beauty and outdoor spaces. Drone Twilight / Sunset Architectural / Landscape Video: professional, high-quality videos that bring each property to life. Our videos tell a complete story, combining sweeping aerial footage, cinematic walkthroughs, and lifestyle highlights to immerse buyers in the experience of the home and land. We also create short-form videos for social media and digital ads that deliver quick, impactful snapshots of key features and benefits. Professional Voice-Over Full Feature Short Form


Brochures: professionally designed and printed brochures for every property. Each brochure features high-quality photography, clean layouts, and compelling descriptions that showcase the property’s best attributes. Complete Property Details Professionally Designed and Printed + Digitally Hosted Mapping and 3D Tours: custom land mapping and immersive 3D home tours with detailed floor plans to give buyers a true sense of scale and layout. Our custom maps highlight property boundaries, key features, and access points, making complex parcels easy to understand. Custom Mapping 3D Tours Floor Plans

Offering Memorandums: comprehensive Offering Memorandums that go beyond visuals and marketing highlights. Each OM includes a complete due diligence package, featuring water rights documentation, disclosures, title reports, maps, and other critical property details, giving buyers a clear, reliable overview from the start. This all-in-one approach streamlines the decisionmaking process and builds confidence.


The LandLeader® network is the largest exclusive group of real estate professionals specializing in farm, ranch, and recreational properties across North America. Through a comprehensive marketing strategy, we showcase our members’ properties with maximum exposure, featuring placement on hundreds of websites, targeted magazines, email campaigns, newsletters, social media, online advertising, and a powerful network of brokers, industry professionals and land owners.

Largest Farm, Ranch & Recreational Marketing Network

170+ Online Listing Platforms Including:

Top Brokers, 22 States, 1M+ Acres Sold

LandSearch

Multi-Million Dollar Marketing Platform

LandBrokerMLS

Access to Largest Land Buyer Network

LandHUB

Maximum Property Exposure

Land.com

High-Visibility Print & Media Ads

LandWatch

Local Expertise + National Reach

ListHub FarmandRanch


John L. Scott Real Estate, founded in 1931, has grown to over 100 offices and 3,000 agents across Washington, Oregon, Idaho, and California. Consistently #1 in listings and sales since 2011, our Medford & Ashland offices hold more listings and outsell other brokerages by double. Our agents are recognized for excellence in both practice and ethics, creating a strong reputation that drives more exposure and results for your home. In-House Marketing Department Targeted Google Advertisements Creative Social Media Strategies Online Syndication for Listings Digital Tools Weekly Seller Analytics #1 in Listings and Sales for Jackson County Dominance in Local Market Share Residential Agent Network The Power of the John L. Scott Brand International and National Exposure Leading Real Estate Companies of the World® Partnership


CHRIS MARTIN | ASHLEY LACER | ALEX LARSON | SHANNON FORREST | MIKE LEE 541.660.5111 - Team@MOPG.com | Licensed Brokers in the State of Oregon


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