Dish! - 2017 Issue 2

FOODSERVICE SOLUTIONS BY MARTIN BROS. DISTRIBUTING

2017 Issue TWO | February | martinbros.com

Shrimp & Calamari Po Boys P 11-12

Challenge: Time for Healthy Breakfast P 15

6 Tips for Marketing to Seniors P 16

#MBMustHaves PAGE 2

PAGE 3

PAGE 4

King & Prince Mrs. Friday’s® Coconut Butterfly Shrimp – 16/20 (927950)

Basic American Classic Casserole® Scalloped Potatoes (602690)

High Liner Brewer’s Choice® Battered Cod Fillets – 4 (920170)

Custom Culinary Gold Label Craft Toppings™ Pale Ale Cheese Sauce (953710)

PAGE 5

PAGE 6

Trident Pubhouse® Battered Rockfish – 1-2 oz (938030)

Lamb Weston House Cuts® Chips

PAGE 6

PAGE 7

PAGE 9 NE W !

Custom Culinary Gold Label Craft Toppings™ Wild Mushroom Tapenade (953880)

Hillshire Farm Choice Corned Beef Brisket – Fully Cooked (926040)

NE W !

NE W !

King & Prince Mrs. Friday’s® Twisted Calamari (938770)

NE W !

Hormel Old Smokehouse Market Cut Shoulder Bacon (938750)

PAGE 10

PAGE 9

Tampa Maid Honey Habanero Corn Dog Shrimp (938900)

McCormick Lawry’s® Lemon, Basil & Thyme Seasoning (473221)

High Liner American Pride® Sea Scallops – 10/20 (925200)

(965130)

King & Prince Mrs. Friday’s® Jumbo Buttermilk Shrimp (938780)

PAGE 11 NE W !

Tampa Maid Garlic Breaded Shrimp (90651939)

McCormick Grill Mates® Mojito Lime Seasoning (470041)

PAGE 14

PAGE 12 NE W !

Tampa Maid Mariner Jack Breaded Calamari Rings (938640)

King & Prince Mrs. Friday’s® Italian Stuffed Shrimp (923370)

High Liner FPI® Hush Puppy Pangasius – 2-3 oz (926440)

PAGE 15

PAGE 14

McCormick Grill Mates® Seafood Seasoning (472021)

Trident Cheddar Crumb Encrusted Pollock – 5 oz (938080)

Kellogg’s Disney Frozen Cereal Pouch (422270)

Kellogg’s Krave® S’Mores Cereal Pouch (422240)

Sunny Fresh Bacon & Cheese Eggstravaganza (975220)

EXECUTIVE VICE PRESIDENT Diane Chandler

MEDICAL SUPPLIES SPECIALIST Becky Miller

DIRECTOR OF MERCHANDISING Jennifer Meinders

EQUIPMENT & SUPPLY SPECIALISTS Mary Schott, Bobbi Bowden, Rick Moser, Mario Mery, Kam Miller

MARTIN BROS. DISTRIBUTING

MARKETING MANAGER Angie Dark

We’re breaking out some new seafood items and recipes to get you ready for Lent 2017 (March 1 – April 13)!

From favorites like Coconut Shrimp, Cod and Po Boys to new items like Twisted Calamari and Jumbo Buttermilk Shrimp, you’re sure to find inspiration for the perfect mix of traditional dishes and trendy renditions.

VENDOR MARKETING COORDINATOR Krystle Kettman

CULINARY Scott Fadden, Steve Tiezzi, Doug Voss, John Smith GRAPHIC DESIGNERS Jeff Sadler, Rob Swiatly, Bill Pendry C. Allyn Slack, Chase Murphy,

CATEGORY MARKETING MANAGERS Angie Destival, Julie Podhaski, Steve Krivachek, Roxanne Hassman, Natalea Koehn, Vince Barkhoff

PHOTOGRAPHY Rob Swiatly

DIETITIANS Julie Halfpop, Stacy Mason, Mary Sell, Renee Greiner, Christine Link, Christy Edwards, Gretchen Robinson, Katie Wulkow, Kyndra Hamblin

Krystle Kettman MANAGING EDITOR kkettman@martinbros.com

VIDEOGRAPHY C. Allyn Slack INTERACTIVE DESIGN SPECIALIST Bill Pendry

C-STORE & RETAIL SPECIALISTS Bonnie Davis, Craig DeHoet, Denise Funk, Don Wallace Martin Bros. reserves the right to correct all printing errors.

CULINARY CONCEPTS

2

HOT DISH!

7

Seafood Inspirations

Seasonal Specials, Rebates, New Items & Trends

13

Veggie Tacos

HEALTH & WELLNESS

14

SCHOOLS

15

SENIOR LIVING

16

Fish on the Menu

Making Time for a Healthy Breakfast SCHOOLS

The Challenge:

Fish for Health

Making Time for a Healthy Breakfast

14

Marketing to Baby Boomers

Renee Greiner, RDN, LD

Martin Bros. Dietitian, Menu Systems Support & Advisor

Making time for a healthy breakfast is definitely a challenge – for both adults and children. That’s why with National School Breakfast Week coming up at the beginning of March, it’s a great time to make an extra effort to take the challenge! Go Seafood to schoolnutrition.org for great information and Inspirations resources from the School Nutrition Association!

2

Mark Your Calendar!

National School Breakfast Week

Eg gs are jam-packe powerful d with protein an essential vit amins d 13 mi nerals an th at help d grow stro yo ng an d fe u el AW

ESOME!

A+ Vision Ace Your Quiz

Breakfast Challenge Vitamin B12 and Choline keep your brain on top of its game

Too Cool for Colds Battle the bugs with

Vitamin A helps you read the board, even from the back of class

15

Pump UP

Pantothenic Acid and Riboflavin help give you energy

Unbreakable Calcium, Vitamin D and Phosphorus strengthen your

Marketing to Seniors

16

SAUCEMAKER® SWEET & SOUR SAUCE (430360 – 2/1 GAL)

CRUSHED RED PEPPER (475721 – 1/13 OZ) MRS. FRIDAY’S® COCONUT BUTTERFLY SHRIMP –16/20 (927950 – 4/2.5 LB)

COCONUT SHRIMP 6-7 each

COST $3.52 SELL AT $11.99

POTENTIAL PROFIT* $8.47

SPICY SWEET & SOUR SAUCE YIELD | 10

32 oz 1 Tbsp

2

King & Prince Mrs. Friday’s® Coconut Butterfly Shrimp – 16/20 (927950)

Bay Valley Saucemaker® Sweet & Sour Sauce (430360) McCormick Crushed Red Pepper (475721)

PREP | Combine ingredients.

CULINARY CONCEPTS

SEAFOOD MEDLEY 3 each 6 oz 5 oz 1 wedge 2 oz

Tampa Maid Gold Breaded Butterfly Shrimp – 12/15 (923120) Tampa Maid Dipt’n Dusted® Popcorn Shrimp (923780) Tampa Maid Dipt’n Dusted® Grouper Tenders (923620) Wholesale Lemon (376111) Ventura Classic Gourmet® Select Cocktail Sauce (560221)

LOADED SCALLOPED POTATOES YIELD | 28 1 box 1-1/2 lb 12 oz 28 oz 1 cup

Basic American Classic Casserole® Scalloped Potatoes (602690) Shredded Mild Cheddar Cheese Farmland Gold Medal Single Sliced Bacon – 14/18 (924600), chopped Kemps Sour Cream (900540) C.H. Robinson Green Onions (361010), sliced

PREP | Mix potatoes as directed. Pour into a 2 inch shallow full pan. Add half of the cheese and all of the chopped bacon. Bake as directed. Cut into portions. Top with remaining cheese, sour cream and sliced green onions.

SEASONED VEGETABLES 4 oz As needed As needed

Norpac Grande Classics® Pacific Blend Vegetables (962700) Roland Pomace Olive Oil (620390) McCormick Grill Mates® Vegetable Seasoning (470201)

PREP | Steam, sauté or roast vegetables with olive oil and seasoning.

GOLD BREADED BUTTERFLY SHRIMP – 12/15 (923120 – 6/2.5 LB) DIPT’N DUSTED® POPCORN SHRIMP (923780 – 6/2 LB) DIPT’N DUSTED® GROUPER TENDERS (923620 – 6/2 LB)

COST $8.97 SELL AT $22.99

POTENTIAL PROFIT* $14.02

CLASSIC CASSEROLE® SCALLOPED POTATOES (602690 – 6/2.25 LB)

GRANDE CLASSICS® PACIFIC BLEND VEGETABLES (962700 – 6/4 LB)

GRILL MATES® VEGETABLE SEASONING (470201 – 1/20 OZ) 2017 ISSUE TWO

3

CULINARY CONCEPTS

COST $4.63 SELL AT $11.99

POTENTIAL PROFIT* $7.36

2 each

2 oz

Brewer’s Choice® made with Bass® Pale Ale Battered Cod Fillets – 4 oz (920170 – 1/10 lb) Gold Label Craft Toppings™ Pale Ale Cheese Sauce (953710 – 8/2 lb) $69.59 Thru 02.28.2017

6 oz 4 oz 1 wedge

Lamb’s Supreme® Hashbrowns (960310 – 6/3 lb) Extra Creamy Coleslaw (905315 – 2/11 lb) Lemon (376111 – 1/14 ct)

CULINARY CONCEPTS

ENGLISH STYLE FISH 3 each 2 oz 2 slices

Trident Pubhouse® Battered Rockfish – 1-2 oz (938030) Ventura Classic Gourmet® Select Tartar Sauce (630060) Wholesale Lemon (376111)

CHIPS

YIELD | 28 3 oz As needed 2-1/2 oz 1 oz

Lamb Weston House Cuts® Chips (965130) McCormick Lawry’s® Garlic Pepper Seasoning (470181) Balsamic Glaze (see recipe) Stella Crumbled Feta Cheese (905848)

PREP | Cook chips as directed. Season with Lawry’s®. Drizzle with Balsamic Glaze. Sprinkle with feta cheese.

BALSAMIC GLAZE YIELD | 6

2 cups 1/2 cup

Roland Balsamic Vinegar (600880) Sugar

PREP | In a sauce pan over medium heat, combine vinegar and sugar. Bring to a simmer, and reduce by half.

PUBHOUSE® BATTERED ROCKFISH – 1-2 OZ (938030 – 1/10 LB) With over 50 varieties to its name, Rockfish is a mild and sweet deep-water fish. With a moderately-firm texture and a fine, white flake, it’s beautifully suited to many different preparations. Among the most colorful of all fish, it ranges along the Pacific coast from Baja to the Bering Sea.

CLASSIC GOURMET® SELECT TARTAR SAUCE (630060 – 4/1 GAL)

COST $2.49 SELL AT $9.99

POTENTIAL PROFIT* $7.50

HOUSE CUTS® CHIPS (965130 – 6/5 LB)

Serve It To Go! 2017 ISSUE TWO

5

CULINARY CONCEPTS

PAN-SEARED SCALLOP & MUSHROOM FETTUCCINE WITH CREAMY WILD MUSHROOM SAUCE 4-6 each 5 each As needed To taste AMERICAN PRIDE® SEA SCALLOPS – 10/20 (925200 – 2/5 LB)

1 oz 1/4 cup

GOLD LABEL CRAFT TOPPINGS™ WILD MUSHROOM TAPENADE (953880 – 16/1 LB) $116.99 THRU 02.28.2017

1/4-1/2 cup 8 oz

High Liner American Pride® Sea Scallops – 10/20 (925200) Monterey Medium White Mushrooms (360930) Roland Pomace Olive Oil (620390) McCormick Lawry’s® Lemon, Basil & Thyme Seasoning (473221) C.H. Robinson Spinach (361171), stems removed Custom Culinary Gold Label Craft Toppings™ Wild Mushroom Tapenade (953880) Anchor Chef’s Heavy Cream (929770) AIPC R&F Fettuccine (480640)

PREP | 1. Prepare fettuccine.

2. In a sauté pan over medium-high heat, add olive oil and mushrooms (you can slice mushrooms if you prefer). Sauté until mushrooms start to brown. Add scallops; sear until almost cooked.

Season with Lawry’s®. Add de-stemmed spinach; continue to sauté for a minute.

3. Add cooked fettuccine, mushroom tapenade and heavy cream. Continue to heat until hot and creamy.

4. Add more heavy cream to adjust the sauce to your liking, if desired.

COST $7.22 SELL AT $19.99

POTENTIAL PROFIT* $12.77

6

Continued on page 11

SEASONAL SPECIALS, REBATES, NEW ITEMS & TRENDS

Pricing valid through February 28, 2017.

LENTEN SPECIALS

Haddock Fillets – 4-6 oz (922161 – 1/14 lb)

$54.99

Peeled & Deveined Tail-On Shrimp – 13-15 (924428 – 5/2 lb)

$112.99

Breaded Butterfly Shrimp – 31-35

Whole Grain Potato Crunch Alaskan Pollock Nuggets

(938650 – 4/3 lb)

$46.99

(929800 – 1/20 lb)

$75.99

St. Pat’s Special Golden Grill® Russet Hashbrown Potatoes (603050 – 6/40.5 oz)

$51.99

Choice Corned Beef Brisket – Fully Cooked (926040 – 2/9 lb ave)

$6.19/lb

CLOSEOUT SPECIALS

General Tso’s Chicken – Whole Grain (902530 – 6/7.15 lb) $145.00

Golden Grill® Hashbrown Potatoes (602550 – 6/37.5 oz)

$43.99

Golden Grill® Redi-Shred® Hashbrown Potatoes (602680 – 6/2.5 lb)

$41.99

Moore’s® Gourmet Breaded Onion Rings – 3/8 in (961288 – 9/2 lb)

$42.99

Sliced Cinnamon Raisin Bagel – Whole Grain (952790 – 72/2 oz)

$27.99

Potato Pearls Excel Original Butter Recipe Mashed Potatoes ®

®

(602590 – 12/28 oz)

$58.59

Potato Pearls® Golden Extra Rich Mashed Potatoes

San Francisco Sourdough Bread Dough

$53.59

$34.99

(603000 – 12/29.6 oz)

Cookie of the Month

(986230 – 24/18.5 oz)

Chocolate Chip Cookie Dough (909390 – 128/2 oz)

$36.99

S’mores Cookie Dough (964600 – 180/2 oz)

$64.99

HOT DISH!

REBATES

FREE CASE REBATES BOGO!

FREE CASE!

FREE CASE!

FREE CASE!

Cattlemen’s® Kentucky Bourbon BBQ Sauce (90633553)

Frank’s RedHot® Stingin’ Honey Garlic™ Sauce (561920)

Premium Blend Barbecue Sauce (561930)

Offer valid through 12/31/2017.

Offer valid through 6/15/2017.

New Items

Three Cheese Garlic Texas Toast (966130) Pao de Queijo Cheese Rolls (966140) Pretzel Bread Boule (966150) Offer valid through 3/17/2017.

Offer valid through 12/31/2017.

UP TO $8/CASE!

UP TO $1000!

UP TO $7/CASE!

Mixes, Biscuits & Frozen Baked Goods Rebates

New Products & Core Great Savings Rebates

Vegetables, Fruit Toppings & Soups Rebates

Offers valid through 2/28/2017.

Offers valid through 4/30/2017.

Offers valid through 4/30/2017.

$5/CASE!

$5/CASE!

$3/CASE!

Carando® Italian Sausage Rebate

Chicken Rebate

Offer valid through 5/14/2017.

Offer valid through 3/31/2017.

Fresh Gourmet® Crunchy Toppings Rebate Offer valid through 3/31/2017.

UP TO $800!

UP TO $1500!

Biscuit Rebate

Swiss Miss® Hot Cocoa Mix Rebate

Offer valid through 4/29/2017.

Offer valid through 2/28/2017.

LENTEN REBATES UP TO $10/CASE!

UP TO $350!

UP TO $750!

Lent 2017 Rebate

Craveable Seafood Rebate

The Best Food From The Best Seas Rebate

Offer valid through 4/30/2017.

Offer valid through 4/30/2017.

Offer valid through 5/31/2017.

Ask your Martin Bros. representative for more information.

BRANDS YOU TRUST

TECHNOLOGY YOU EXPECT

SERVICE YOU DESERVE

O LD S M O K E H O USE M A R K ET CUT S H O U LD E R B ACO N The coppa muscle – the premium, well-marbled heart of the pork shoulder.

(93

–6 875 0

/ 3.5

lb )

L CIA E P S E PRIC

Exceptional cure ingredients.

Slow smoked over 100% pecanwood chips for 8 hours.

4/ 4 .

4 $

lb Culinary Distinction

Menu Excitement

Flavor/Craveability

Watch a video, get menu ideas and more at www.hormelfoodservice.com/marketcut!

THE DYNAMIC DUO

will rock your menu thanks to some unique twisted and jumbo qualities: great plate presentation, freezer to fryer in minutes, highly profitable, back of house look and pairs perfect with sauce.

Find out more at www.kpseafood.com/dynamic-duo!

jumbo buttermilk Shrimp

twisted calamari

the Dynamic Duo will rock your menu

and

Jumbo Buttermilk Shrimp (938780 – 32/6 oz) thanks toTwisted Calamaritwisted (938770 – 2/6 lb) some unique Premium, tail-on shrimp tumble dusted in Premium squid steaks scored and sliced jumbo qualities: great plate presentation,intofreezer to fryer minutes, a light, perfectly seasoned, southern-style strips before beingintumble dusted in flour recipe accented with creamy buttermilk. a crispy flour coating.

A unique product highly profitable, back of house look and pairs perfect with sauce.

These 6 oz portion packs offer profitability with great plate presentation! approximately perthe serving.

Buy oneatcase of our Dynamic$2.50 Duo and second one is fREE* after rebate Up to $170 from january 1 to december 31, 2017!

Find more rebate information at www.martinsmart.com!

*Maximum refund limited to 1 case per product. Buy 2 cases and the second one is free after rebate.

PROD#

PRODUCT NAME

041260

Mrs. Friday’s® Twisted Calamari

057367 Mrs. Friday’s® Jumbo Buttermilk Shrimp

Discover the Martin Bros. difference! www.martinbros.com QUANTITY CASES PURCHASED

REBATE AMOUNT

REBATE DUE

To receive your rebate, please provide the following information. (Please print.)

Business Name ________________________________________________________________ Name _________________________________________________________________________ Title________________________________________________________ Phone _________________________________________________________________________ Address______________________________________________________Suite_________________

Fresh Dill Pickle Chips

HOT DISH!

NE W !

6 TOP CULINARY TRENDS 1. Specialty Tacos

Dipt’n Dusted® Pickle Chips (938910 – 4/2.5 lb) Crinkle cut fresh deli pickle slices coated in a buttermilk-seasoned batter and flour breader, parfried and individually quick frozen. The perfect addition to sandwiches and entrées…and great as an appetizer!

6 oz Pickle Chips (About 12-18) 2 oz Dipping Sauce Food Cost Menu Price Gross Profit

Honey Habanero Corn Dog Shrimp

Costs are approximate and subject to change.

Honey Habanero Corn Dog Shrimp (938900 – 4/3 lb) Premium peeled and deveined tail-off shrimp coated in a honey habanero corn dog breader – a sweet honey flavor that is spiked with heat for a county-fair-like taste people will love. Excellent as a unique appetizer or entrée!

2. Street Food Latin Citrus Braised Pork Carnitas Tacos Featuring Gold Label Latin-Style Citrus Chili Sauce (90538655) Grilled Chicken & Jalapeño Relish Tacos Featuring Gold Label Craft Toppings™ Jalapeño Relish (90613680) Beer Battered Fish Tacos with Sriracha Lime Crema Featuring Master’s Touch® Sriracha Lime Flavor Concentrate (500061)

$1.48 $0.17 $1.65 $5.99 $4.34

6 oz Honey Habanero Corn Dog Shrimp

Garlic Bread Shrimp

(About 9-12)

2 oz Dipping Sauce 3 oz French Fries Food Cost Menu Price Gross Profit

Costs are approximate and subject to change.

$2.88 $0.14 $0.70 $3.72 $10.99 $7.27

Garlic Breaded Shrimp (90651939 – 4/3 lb)

Peeled and deveined round tail-off shrimp coated with buttery garlic breadcrumbs. When prepared, shrimp have a crisp outer layer with a tender and delicious inside.

They are perfectly created for appetizers and entrées!

3. Burger Boom

6 oz Garlic Breaded Shrimp (About 10-14) 2 oz Dipping Sauce Food Cost Menu Price Gross Profit Costs are approximate and subject to change.

4. Regional American BBQ Grilled Beef Sliders with Bacon Onion Marmalade Featuring Gold Label Craft Toppings™ Bacon Onion Marmalade (953730) Pulled Pork Sliders with Jalapeño Relish Featuring Gold Label Craft Toppings™ Jalapeño Relish (90613680) Grilled Chicken Breast Sliders with Bourbon Sauce Featuring Gold Label Kentucky-Style Bourbon Sauce (90619479)

5. Flatbreads & Pizza

NE W !

New Year. New Products. New Savings.

Hillshire Farm® Sriracha Jack Premium Chicken Smoked Sausage Skinless Links (938880 – 2/6 lb) Center Cut Chicken Thighs – Fully Cooked BBQ (938790 – 1/10 lb) Fast Finish® (938800 – 1/10 lb)

6. Clean Cuisine Roasted Vegetable Flatbread Featuring Gold Label Savory Roasted® Vegetable Base (581480) Umami Pizza Featuring Gold Label Craft Toppings™ Wild Mushroom Tapenade (953880) Caribbean BBQ Chicken Pizza Featuring Gold Label Craft Toppings™ Jalapeño Relish (90613680)

$3.04 $0.17 $3.21 $8.99 $5.78

Bosco® Stuffed Sticks

Ham & Cheese (938810 – 36/2.24 oz) Spicy Pepper Jack (938820 – 36/2.24 oz)

UP TO $500!

New Products Rebate Offer valid through 4/30/2017.

Find more rebate information including more products included at www.martinsmart.com!

CULINARY CONCEPTS

SHRIMP PO BOY 6 oz

As needed 1 each 2 each 1 oz 3-4 each 2 oz

King & Prince Mrs. Friday’s® Sauce Ready Tail-Off Shrimp – 44/62 (922380) McCormick Cajun Seasoning (472171) Vie de France French Mini Alpine Bread Loaf (992590) Bix Tomato Slices (348109) Bix Shredded Lettuce (360731) Bay Valley Dill Pickle Slices Jalapeño Mojito Lime Mayo (see recipe)

PREP | 1. Fry shrimp as directed. Immediately toss with Cajun seasoning.

2. Build sandwich on loaf with seasoned shrimp, tomato slices, shredded lettuce and pickle slices.

3. Serve with Jalapeño Mojito Lime Mayo.

MRS. FRIDAY’S® SAUCE READY TAIL-OFF SHRIMP – 44/62 (922380 – 4/2.5 LB)

JALAPEÑO MOJITO LIME MAYO YIELD | 8

2 cups 3 each 1/4 cup 2 tsp

Ventura Classic Gourmet® Select Real Mayonnaise (631381) Capital City Jalapeño Peppers (361280), seeded, chopped C.H. Robinson Cilantro (360490), chopped McCormick Grill Mates® Mojito Lime Seasoning (470041)

PREP | Combine ingredients. Let sit for 2 hours before serving.

CLASSIC GOURMET® SELECT REAL MAYONNAISE (631381 – 1/1 GAL)

GRILL MATES® MOJITO LIME SEASONING (470041 – 1/27 OZ)

COST $3.72 SELL AT $11.99

POTENTIAL PROFIT* $8.27 2017 ISSUE TWO

11

CULINARY CONCEPTS

CALAMARI PO BOY 6 oz 1 each

COST $3.08 SELL AT $10.99

1 oz 3-4 each 2 oz 3/4 oz

POTENTIAL PROFIT* $7.91

Tampa Maid Mariner Jack Breaded Calamari Rings (938640) Vie de France French Mini Alpine Bread Loaf (992590) Bix Shredded Lettuce (360738) Bay Valley Dill Pickle Slices Spicy Marinara (see recipe) Shredded Parmesan Cheese

PREP | Fry calamari as directed. Build sandwich on loaf with calamari, shredded lettuce, pickle slices, Spicy Marinara and shredded Parmesan.

SPICY MARINARA YIELD | 16

32 oz 2 tsp

Heinz Bell ‘Orto™ Marinara Sauce (550690) McCormick Ground Cayenne Pepper (472571)

PREP | Combine ingredients.

BELL ‘ORTO™ MARINARA SAUCE (550690 – 1/#10)

MCCORMICK GROUND CAYENNE PEPPER (550690 – 1/#10)

MARINER JACK BREADED CALAMARI RINGS (938640 – 6/2 LB)

NE W !

12

VEGGIE TACOS WITH CILANTRO JALAPEÑO FRIES YIELD | 2

2 each 2 each 2 oz 1/2 each 1 oz 2 oz 1/4 cup 1 Tbsp 1 oz 5 oz

Catallia Flour Tortillas – 6 in (949950) Monterey Portabella Mushroom Caps – 3.5 in (360908), sliced, sautéed Bix Shredded Cabbage with Carrots (380268) Wholesale Avocado (375060), sliced Shredded Cheddar Cheese ConAgra Rosarita® Salsa Picante (561200) C.H. Robinson Cilantro (360490), chopped, divided Capital City Jalapeño (361280), seeded, chopped, divided Shredded Mozzarella Lamb Weston LW Private Reserve® Steak House Fries (960900)

SEE HOW TO MAKE THIS RECIPE!

VIEW OUR NEW, QUICK AND FUN STEP-BY-STEP VIDEO YOUTUBE.COM/MARTINBROSDIST

PREP | Build tacos with first eight ingredients, reserving some cilantro and jalapeño for the fries, and topping with an extra sprinkle of shredded mozzarella, if desired. Plate fries with remaining cilantro and jalapeño and finish with mozzarella.

LW PRIVATE RESERVE® STEAK HOUSE FRIES (960900 – 6/5 LB)

FLOUR TORTILLAS – 6 IN (949950 – 12/24 CT)

COST $3.48 SELL AT $9.99

POTENTIAL PROFIT* $6.51 2017 ISSUE TWO

13

H E A LT H A N DW E L L N E S S

FISH FAVORITES

ON THE

FISH MENU

Mrs. Friday’s® Italian Stuffed Shrimp (923370 – 4/3 lb)

Tender butterfly shrimp stuffed with cheese and coated with flavorful breading.

Mary Sell, MPA, RDN, LD Martin Bros. Menu Services Manager

Gourmet Seafood & Crab Cake – 3 oz (927410 – 4/2.5 lb)

Fish is healthy! So people should order a lot of it! Yet, sometimes fish items on the menu are not popular – even during Lent. The fish on your menu should be flavorful and featured in order to realize strong sales.

Fish Is Healthy!

The 2015-2020 Dietary Guidelines for Americans recommends that we eat at least two 4-ounce servings of seafood a week.

This is because seafood is a good source of omega-3 fatty acids, which are important for a healthy brain, heart and eyes.

Consumption of the omega-3 fatty acids EPA and DHA are associated with a reduction in fatal heart disease and heart arrhythmias. Low levels of DHA in the diet have even been associated with a greater risk of Alzheimer’s disease in later years. So, everyone should eat more fish to get those nutrients!

Perfect for a dynamic plate presentation and great taste.

Cheddar Crumb Encrusted Pollock – 5 oz (938080 – 1/10 lb) Alaskan Pollock topped with a cheddar crumb coating.

Alaskan Whitefish Burger – 3.2 oz (928290 – 1/10 lb) Burgers are hot! Bring them to your Lent Specials menu with this great item! Made from wild-caught Pollock and seasoned with a flavorful herb blend.

Make It Flavorful!

The attributes currently most commonly cited as being craveable in food are fresh, spicy, salty, crunchy, fried and buttery, and craveability is the number one reason cited by consumers for visiting a seafood restaurant. Habanero, sriracha, aioli, wasabi, jalapeño, BBQ, yuzu, harissa, remoulade, chimichurri and togarashi are just some of the flavors and ingredients currently considered to be the most craveable. Use some of these trends to flavor up your menu! (Source: Trident Seafoods and The NPD Group)

FPI® Hush Puppy Pangasius – 2-3 oz (926440 – 1/10 lb) Hand-breaded, home-style taste of hush puppies with herbs and spices brings great flavor and visual appeal to this pangasius.

FPI® Lemon Pepper Tilapia – 3-4 oz (925030 – 1/10 lb) A zesty lemon-pepper breadcrumb coating gives this tilapia an amazing taste.

FPI® Atlantic Salmon – 6 oz (928840 – 1/10 lb) Atlantic Salmon from Chile delivers appealing color and rich flavor.

Feature It!

Lent is March 1 – April 16, 2017!

• Offer an every-day seafood special during Lent. 74% of Lent observers say they believe it is important that restaurants offer seafood specials during Lent. (Source: Trident Seafoods and Flavor & the Menu) • Offer an extra-special Friday special during Lent.

Seafood sales can jump by 50% or more on Fridays during Lent, so give your customers a reason to come back each Friday. (Source: Trident Seafoods and Inc.com)

Grill Mates® Seafood Seasoning (472021 – 1/23 oz) Add big, bold flavor featuring lemon, garlic and cedar smoke. Great on fish, beef, poultry, pork and vegetables.

New Modified Diets Course 3.0 Available $50

Educate your staff with this updated course based on the newly released 12th Edition of the Simplified Diet Manual, Iowa Academy of Food & Nutrition. It includes a two-part DVD, test, answer key and certificate.

Order by contacting Becky Miller at bmiller@martinbros.com or 800-847-2404 ext. 1415.

SCHOOLS

The Challenge:

Making Time for a Healthy Breakfast Renee Greiner, RDN, LD

Martin Bros. Dietitian, Menu Systems Support & Advisor

Making time for a healthy breakfast is definitely a challenge – for both adults and children. That’s why with National School Breakfast Week coming up at the beginning of March, it’s a great time to make an extra effort to take the challenge! Go to schoolnutrition.org for great information and resources from the School Nutrition Association!

Eggs are ja pow erfu m-packed with l protei n an essentia l vita mins d 13 min erals an th at help d grow stro yo ng an d fe u el AW

E S O M E!

A+ Vision Ace Your Quiz

Pantothenic Acid and Riboflavin help give you energy

Too Cool for Colds

National School Breakfast Week March 6-10, 2017 Encourage first time and increased breakfast participation with some new ideas!

Pump UP

Vitamin B12 and Choline keep your brain on top of its game

Mark Your Calendar!

#SchoolBreakfastChallenge

Vitamin A helps you read the board, even from the back of class

Calcium, Vitamin D and Phosphorus strengthen your bones and teeth

Battle the bugs with Selenium and Vitamin B6

Gym Class All–Star

Smart for Your Heart

Protein and Zinc help your body build strong, lean muscles

Get a strong heart and healthy blood with Iron and Folate

www.sunnyfresh.com

SPONSORED BY

Download and print this poster at www.sunnyfresh.com!

Unbreakable

Source: U.S. Department of Agriculture, Agricultural Research Service. © 2014 Cargill, Incorporated

BREAKFAST NACHOS 16 oz

Bacon & Cheese Eggstravaganza (975220) Scrambled eggs with real bacon pieces and chunks of cheddar cheese.

1/2 lb.

Tostada Chips, Tortilla Chips or Waffle Fries

14 oz

Nacho Cheese, warmed

1/2 cup

Tomatoes, diced

Disney Frozen Cereal Pouch

1/2 cup

Green Onion, diced

Frozen-themed cereal with toasted cereal diamonds rich in whole grains and mini, multicolored snowflake marshmallows that taste delightful for a truly magical eating experience.

1 1/2 cups

Shredded Monterey Jack Cheese

Optional

Sliced Jalapeño, Banana Peppers and/or Cilantro

(422270 – 96/1 oz)

Krave® S’Mores Cereal Pouch (422240 – 96/1 oz)

Crispy graham-flavored cereal on the outside with a smooth chocolate and marshmallowy filling inside.

Preheat oven to 350° F. Evenly place chips/fries on a parchment-lined baking sheet. Evenly distribute EggStravaganza overtop. Pour on nacho cheese. Top with tomatoes, green onion and shredded cheese. Bake for 20 minutes or until heated through and cheese begins to bubble and turn slightly golden. Add optional ingredients when serving as desired or requested.

2017 ISSUE TWO

15

SENIOR LIVING

MARKETING TO BABY

BOOMERS Erika Kramer Martin Bros. Healthcare Market Developer

hear more tips for marketing to seniors!

When considering how to market your facility to baby boomers, here are six things to consider:

1.

While more and more baby boomers continue to join in on the social media craze and surf the web, they still spend much of their “screen time” watching television. In addition, many still enjoy reading newspapers and magazines. Make sure you are marketing across all of these channels.

2.

Make your message clear. Consider images, fonts and colors that express the most information and are easy on the eyes.

3.

Everyone likes to feel that their individual needs will be met. Make sure to provide customized options and show them how you put each person’s needs into perspective. Show them that they can trust your facility for their comfort and care.

4.

Show examples of how, even though leaving a current home is a change, the change can be a positive one.

5.

Although incentives can be costly, sometimes their effectiveness and efficiency outweigh their costs. Try a monthly special or an introductory offer, for instance, and you could see an increase in business and great return business, as well.

6.

Word-of-mouth marketing is huge. Partner with businesses and individuals who work with seniors and can get the word out about your facility. Some great businesses and people to partner with, for example, are home care agencies, geriatric doctors/physicians, hospitals and realtors.

From Martin Bros. Marketing Senior Editor, Krystle Kettman, and Martin Bros. Healthcare Market Developer, Erika Kramer

New Podcasts Monthly

MARTINBROS.COM/PODCAST or Search for Dish!Exclusive on iTunes

Teepa Snow A Day With

Teepa integrates what is known about brain function and throughout the day introduces best practices to foster positive outcomes for people living with some form of dementing illness.

40

$

Includes breakfast, lunch refreshments & education.

WEDNESDAY, APRIL 5 Sunnybrook Community Church 5601 Sunnybrook Drive Sioux City, Iowa THURSDAY, APRIL 6 Orchard Hill Church 3900 Orchard Hill Dr. Cedar Falls, Iowa

EVENT CO-SPONSOR

EVENT CO-SPONSOR

PRESENTED BY:

REGISTER ONLINE ONLY BY MARCH 20: info.martinbros.com/teepasnow

16

Questions? Contact Becky Miller: 319-553-0482 or bmiller@martinbros.com

CHEFPICK

OF THE MONTH

DIETITIANPICK OF THE MONTH

Scott Fadden

Julie Halfpop, RDN, LD

Martin Bros. Corporate Chef & Operations Consultant

Martin Bros. Director of Nutrition Services

Flav-R-Pac® Frozen Fruit Blends These frozen fruit blends are colorful, nutritious and a good option when seasonal fresh fruits are less readily available.

Sunrise Fruit Medley (965200 – 2/5 lb) A beautiful blend of peaches, strawberries, honeydew melon, pineapple and blueberries.

Boneless Skinless Chicken Breast – 6 oz (977470 – 1/27 ct) Ready to cook fillets are trimmed and ready for chefs to season and prepare. Cook from frozen, saving time and labor costs. Perfect for numerous preparation methods to provide for many menu options and cooking preferences. Great for catering to those focused on healthy, lean meat diets.

EQUIPMENTPICK OF THE MONTH

Oregon Berry Mix (965090 – 1/10 lb) A blend of berry favorites – strawberries, Marion blackberries, blueberries and raspberries.

JANITORIALPICK

OF THE MONTH

Kam Miller

Roxanne Hassman

Martin Bros. Equipment Manager

Martin Bros. Janitorial Marketing Manager

Legacy® Floor Mixers “Hobart Mixers are great! According to Hobart, they know of one of their mixers that has been running since 1914. Now that’s low cost of ownership!”

To make a mixer that would live up to the tradition of Hobart longevity and dependability, the engineers at Hobart created a special motor design. In contrast to mixer motors that go from zero to full rpm in one burst, Hobart’s motor gradually increases rpm. This extends the overall life of the mixer by reducing pressure on critical components.

The gears and shaft—made of heat-treated, hardened alloy steel—are sized to handle higher loads, as are the bearings.

The motor and drive controller are heavy duty, specially sized to handle high-load applications.

They can consistently work through tough dough recipes without bogging down, again extending the overall life of the machine.

Making Legacy® mixers even more durable is their silver finish, which adds an extra layer of protection.

Available in 30-, 40-, 60-, 80- and 140-quart models.

Purell™ Professional Surface Disinfectant (019440 - 6/32 oz)

30 second kill Powerful time on food contact Trust the PURELL Germsurfaces Kill, for 22 organisms brand to disinfect the INCLUDING Norovirus.

No rinse required!

Extremely safe – surfaces you touch.

PURELL Peace of Mind. no PPE required.

DfE certified.

A cleaner/disinfectant/sanitizer KILLS 22 GERMS IN 30 SECONDS. NO RINSE REQUIRED. that dissipates quickly with noDisinfectant streaks or sticky residue and PURELL Professional Surface provides: has a pleasing, light, citrus scent. The multi-surface formulation disinfects and cleans hard surfaces and sanitizes soft surfaces. ™

FORMULATED FOR FOOD CONTACT SURFACES No rinse required on food contact surfaces

RAPID KILL TIME Eliminates 99.99% of germs including Norovirus and the Cold & Flu virus

POWERFUL PEACE OF MIND Lowest allowable EPA toxicity rating MULTI-SURFACE PERFORMANCE Proven across most hard and soft surfaces EPA DESIGN FOR ENVIRONMENT (DfE) CERTIFIED: Disinfects more bacteria and viruses than any other DfE product

Webinars & events Our webinars and events are designed to educate customers of all segments. Please refer to the color-coded keys to see if they pertain to you.

Restaurant

Healthcare

C-Store

School

Feb 22

Mar 8

Apr 12

Liberalizing Diets

Projecting, Purchasing & Performing Preventative Maintenance on Capital Equipment

Disaster & Emergencies: Don’t Get Caught in the Danger Zone

Nursing

WEbinars

Management Fixer Upper Lunch & Learn Apr

4

EvEnTs

Decatur, IL

A Day With Teepa Snow

Teepa Snow

Apr

5

Sioux City, IA

Apr

6

Cedar Falls, IA

Teepa is an enlightening, witty, entertaining and energetic speaker. Her care techniques and training are used by professionals working with dementia patients throughout the world.

Ignite Your Success Foodservice Conference Apr

30

Bettendorf, IA

May

7

Altoona, IA

One day to learn about new and emerging foodservice trends. One day to see how innovation and technology are playing a role in marketing to consumers. One day targeted at helping you meet the constant demands and pressures from an ever-changing foodservice landscape.

Food Expo | 1:00 pm - 5:00 pm

Keynote Speaker Gerry O’Brion | 5:30 pm - 8:00 pm

Most Martin Bros. webinars and events can earn you CEUs.

Register and find more info: www.martinbros.com/events