DANCE & SHHMILE
DANCE ACADEMY
The colour system is based on birght colours that represent energy and contrast. We decided to choose yellow and lila as our primary colours.
Primary Colour RGB 203 148 215 CYMK:27 49,0 0 HEX #cb94d7 Secondary Colour RGB 252 227 33 CYMK 4 4 89 0 HEX #fce321 Secondary Colour RGB 203 148 215 CYMK 27 49 0,0 HEX #ef8ddd Primary Colour RGB 18,15 20 CYMK:83 77 58 87 HEX #120f14
C O L O U R S Y S T E M
Horizon
Size-38pt Leading-15pt Trackng-10pt
HEADLINES ARE SOFT & LOWERCASE
MontserratSemi-Bold
Size-22pt Leading-15pt Tracking-250pt
MontserratSemi-BoldBold
Size-14pt Leading-15pt Trading-50pt
MontserratClassicBold
Sze-9pt Leading-15 pt Trading-0pt
MontserratSemi-BoldBold
Sze-8pt Leading-15pt Trading-0pt
MontserratClassic
Sze-8pt Leading-15pt Trading-0pt
MontserratItalic
Sze-8pt Leading-1pt Trading-0pt
SUBHEADINGS ARE SLIGHTLY SMALLER BUT MEDIUM WEIGHT
Perfect for standard body copy for paragraphs"Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bold smaller item, to highlight information.
AN ALL CAP OPTION IN MEDIUM WEIGHT.
Great for small intems at the bottom of the page. *A l of our classes duration is one hour
headings are medium weight still but continue to get smaller in size T
O G
Y
Smaller
Y P
R A P H
C O L O U R C O M B I N A T I O N
Key characteristics of the BRAND VOICE
We can define the identity of the brand with the world-known hiphop slogan. Our clases´s main goal is to teach students how to develop freedom, in all respects, with movements and with their body.
