SOUTH MELBOURNE
SOUTH MELBOURNE MARKET REVIEW WITH NICHOLAS HOO
South Melbourne continues to show strong market activity, alongside increasing demand for off-market opportunities. Many vendors, particularly downsizers, are choosing to test the waters quietly before launching full campaigns, leveraging Marshall White’s extensive buyer database. This discreet approach has resonated well, particularly amongst those seeking a more tailored selling experience.
We are also seeing significant buyer movement from neighbouring municipalities like Stonnington and Boroondara, reinforcing the area’s appeal to established homeowners looking for lifestyle and location. Demand spans all price points, and auctions remain the preferred method of sale. Many properties are transacting prior to or under auction conditions with competitive bidding and strong results.
Interestingly, there has also been a shortage of online listings, which has intensified buyer activity in the pre-market space. This has driven increased engagement from out-of-area and interstate buyers, often pushing prices beyond expectations. Looking ahead, market conditions remain healthy, with an anticipated rise in stock levels from August to September. With buyer behaviour stable and interest from premium catchments continuing, the outlook for the second half of 2025 is strong.
PROPERTY HIGHLIGHT
35 DOW STREET SOUTH MELBOURNE
A 5 B 3 C 1
Over 45 buyer groups inspected this one-of-a-kind, architecturally designed residence in the heart of South Melbourne, with multiple offers submitted at the close of a strong expressions of interest campaign.
A rare opportunity, featuring two homes on a single title, drew interest from a mix of investors, developers, and owneroccupiers. The property was sold at auction for $1,790,000 following strong competition.
A 4 B 2
