OPEN Magazine Edition 13

COAST & COUNTRY EDITION

Architectural Legacy

An

McMaster Court

767 Mount Macedon Road, Mount Macedon

Colonial

GRANDEUR

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An unrivalled

time to sell

with Marshall White.

Amidst limited inventory and current interest rate holds, buyer confidence is renewed, presenting an unrivalled time to sell. Prepare your home now and align with our engaged and motivated buyer network. With Marshall White, you are enlisting six decades of peerless expertise, assuring a seamless journey to your desired property sales outcome.

Talk to your local Marshall White experts today. marshallwhite.com.au 03 9822 9999 2

Feature Content.

06.

Industry Insight

The Art of Prestige Property Marketing

12.

Community

Beyond Property Management

07.

Feature Recipe

02.

767 Mount Macedon Road, Mount Macedon

Orchards Share Cocktail LA RUE

Colonial Grandeur

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View the latest

04.

McMaster Court

An Architectural Legacy

08.

AKI Design Studio

Most Wanted Luxury Investment Furniture Pieces

Coast and Country Properties

M1.

View the latest

Metropolitan Properties

767 Mount Macedon Road, Mount Macedon

Colonial

GRANDEUR.

One of Australia’s remarkable gardens, Cameron Lodge offers the next custodians a sensory journey through every season. They will enjoy every moment in this stunning residence amidst its vibrant landscapes.

- RICHARD MACKINNON, MARSHALL WHITE PARTNER

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Nestled in Mount Macedon lies a historic gem—an opulent

Complementing the main residence, "The Cottage" offers

Indian Colonial residence from 1886, sprawling over 4 hectares

neutral-toned, elegant living spaces, a gourmet kitchen, and

of spectacular botanic gardens. This estate, noted by the

four bedrooms—perfect for guests. The property also features

National Trust, encompasses a charming 4-bedroom cottage,

three studio apartments, each with an ensuite, set amidst

a gazebo, a tennis court, and a picturesque pool.

pristine topiary gardens.

The house’s stately entrance, crowned with an expansive

Located merely 45 minutes from Melbourne's CBD, this

verandah and glass conservatory, offers breathtaking garden

estate promises convenience, luxury, and a slice of history.

vistas. Its interiors, adorned with rich timber panels and an

Seize this rare chance to own one of Victoria's most iconic

ornate stone fireplace, exude grandeur. The spacious kitchen,

garden estates. ■

equipped with an Aga and a butler's pantry, is a chef's dream.

Sunlit living spaces, flanked by floor-to-ceiling windows, open to an alfresco terrace, overlooking the pool. The main bedroom details a luxurious retreat with a marble ensuite and dressing room. Downstairs houses a versatile home theatre, wine cellar, and a study.

For enquiries contact — Richard Mackinnon | 0414 822 579 Abbey Innes | 0423 210 790

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Architectural Legacy.

An

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McMaster Court

David Watson Architect, a boutique practice, is celebrated for tailoring designs to individual client needs. One of David's final projects, a Toorak residence, showcases his signature use of natural materials in a striking design. We spoke with current owner Lisa Barker of DL Property Group to learn more about the story of 6 McMaster Court.

What inspired the architectural choices for this tri-level masterpiece, and how did David Watson, given the myriad of architects available, resonate with your vision and effectively bring it to life through his emphasis on bespoke built environments?

As a building company, we've held a deep appreciation for the architecture of David Watson for quite some time. Our admiration began when we lived in a Toorak home situated just three doors away from one of Watson's early designs. That particular home captivated us with its stunning design back then, and still stands the test of time. We were particularly drawn to Watson's affinity for natural materials, a distinct signature element for which many of his designs are renowned.

David Watson's passing was a profound loss to the architectural world. Considering this home stands as his final iconic creation, what do you believe is the legacy he leaves for those privileged to inhabit his designed spaces?

Engaging with David in the design stage for McMaster Court was fascinating. It was intriguing to see the vision he had for the home. We found ourselves completely aligned in terms of material choice. His sudden passing was a profound loss, first to his family and then to the industry. The appeal for us as builders was David's unique approach: his homes may appear understated from the outside, but once you step inside, he brings them to life.

The design for McMaster was precisely what we had envisioned.

It offers a sense of privacy from the front yet opens up to the most magical home. Owning a home designed by David Watson would truly be a privilege.

The residence seamlessly navigates the unique shape of the occupying land – how important was this in the design and construction of the home?

One of the standout elements of his design is how he incorporated the surrounding environment into the home. Almost every window acts as a frame, bringing the outside in. Particularly striking is the vast living space with its soaring ceilings; it gives the sensation that the sky itself has been brought into the home throughout the day. These design elements contribute to a feeling of expansive space and is a testament to David's exceptional vision and capability.

craftsmanship and the countless hours poured into its creation.

Watching it evolve over the months, it has become a true masterpiece in our eyes. I knew that the choice of lighting for the staircase needed to be striking, yet not overpowering.

By incorporating natural materials, such as quartz, it harmoniously complements the boldness of steel, resulting in a beautiful balance.

Every room, from the sound-proof cinema to the gym, seems thoughtfully curated. Could you elaborate on the narrative or story you wanted each space to tell, and how they contribute to the overall emotion of the home?

We endeavoured to make the home as inviting and warm as possible. While you may be tempted to carry the masculine vibes of the exterior throughout the interiors, we were mindful to inject some softness and warmth internally, and we feel we’ve struck the right balance.

Building a large-scale home sometimes means key elements can be lost, as the focus might inadvertently become about just filling spaces. However, we believe this home not only flows but offers areas for the quiet moments every homeowner craves alongside spaces for more lively occasions.

To be completely honest, it was a challenging build, especially navigating the hurdles of the COVID period. As builders, we are extremely proud of the home, and our hope is that the new owners can create their own story in. McMaster Court.

This tri-level architectural gem in one of Toorak's top cul-de-sacs represents the pinnacle of luxury and design. For more details, please visit our website. ■

The bespoke finishes, especially the sculptural steel staircase with the quartzite chandelier, are truly distinctive. What was the motivation behind these specific design elements, and how do they encapsulate the essence of the property?

The staircase is undeniably the anchor of the home, floating effortlessly through every level. We were astounded by the

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Renders by 'Skyhome 608 Orrong Road'

The Art of

PRESTIGE

Property Marketing.

“Property marketing is an essential aspect of the real estate industry. A well-executed campaign not only attracts buyers but also ensures maximum engagement with your property's advertising. A multi-channel approach is crucial to elevate your home’s visibility by utilising a strong strategy including websites, emails, social campaigns, print publications, on-site boards and brochures.”

Katie Simpson – Marshall White Property Marketing Lead

In real estate, the line between a successful property sale and an overlooked listing often lies in the quality of its marketing. Quality property marketing not only amplifies the reach but also ensures that a home is seen by the right eyes, evoking the right emotions.

For those discerning homeowners, the choice of who represents their property and how it's showcased can make all the difference. This ethos is embraced by prestige real estate companies, and Marshall White offers an insightful example of this approach.

Understanding the Importance of Quality Marketing Quality property marketing is more than glossy images and compelling descriptions. It's about creating a narrative that resonates, capturing not just the features but the very essence of a home. When done effectively, this narrative can amplify a property's appeal, reaching both active buyers and those who didn’t even realise they were in the market. The right marketing approach can bridge the gap between a house and a potential homeowner's dream.

Diverse Platforms for Diverse Audiences The modern property seeker is everywhere – browsing magazines over coffee, browsing property sites during lunch breaks, and scrolling through social media advertisements during evening commutes.

Thus, a multi-channel strategy is imperative.

Platforms like OPEN Magazine, with its blend of lifestyle and property content, exemplify how print media can be effectively merged with digital outreach. Yet, while print provides tangibility, digital platforms like domain.com.au or realestate.com.au offer vast reach. Their expansive audiences, coupled with tools that optimise listings for visibility and engagement, can significantly enhance property exposure.

The Nuances that Make the Difference Subtle touches often make a significant impact in the luxury market. For instance, while photography is essential, the decision to capture a property under different lighting conditions can dramatically alter perceptions. The golden hue of dusk or the soft glow of morning can evoke contrasting emotions, subtly influencing a potential buyer's perception.

Similarly, while videography is not new, using aerial drone footage to offer panoramic views provides a unique perspective, adding depth and dimension to the viewing experience.

Innovative Approaches to Digital Reach In a world swamped with digital content, standing out is challenging. Here, strategies such as the SMART Campaign, which employs AI-based techniques to target audiences, are gamechangers. By tapping into behavioural data from platforms like Google and Facebook, such strategies can present properties to those who are most likely to be interested, even if they aren’t actively searching.

A Holistic Vision A true testament to the importance of quality property marketing lies in the comprehensive, end-to-end approach. From initial design to final execution, from print to digital, every aspect must be harmoniously integrated. The essence lies not just in the individual components but in how they seamlessly come together, ensuring properties are not just seen but truly experienced.

In the end, whether it's the strategic placement of a property board, the charm of a print advertisement, or the vast reach of digital platforms, the overarching goal remains the same: to present a property in its best light, ensuring it resonates with its ideal audience. While many real estate agencies venture into this domain, it's the nuanced, tailored, and subtle touches that set the truly exceptional ones apart.

The future of property marketing lies in the seamless integration of print and digital. Marshall White’s OPEN Magazine exemplifies this with QR codes that not only drive online traffic but also set the stage for effective retargeting. With the aid of high-traffic platforms, property visibility is magnified, hastening sales. Local signboards remain pivotal, especially given that a majority of buyers seek homes within their vicinity. By leveraging our advanced website, active social media presence, and cuttingedge tools like the SMART Campaign, we've built an allencompassing marketing system that resonates with both active and passive buyers. Given the current market strength, there has never been a more important time for effective, multi-channel property marketing strategies. ■

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Feature Recipe

Orchards Share from La Rue. 380 Collins Street, Melbourne

Ingredients

30mls Citadelle Gin 1 5mls Château du Breuil Calvados

15mls Amontillado Sherry 15mls Massenez Crème de Peche 10mls Filtered water

Method

Combine all ingredients in a shaker and shake well If preparing in advance, store in the freezer To serve, strain into a chilled glass with a twist of lemon

La Rue, Nomad Group’s intimate eight-seater bar outside Reine’s main dining room, shares the recipe for their Orchards Share cocktail, a riff on the classic Angel Face cocktail.

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AKI Design Studio's

Most Wanted

Luxury Investment

Furniture Pieces.

Investment furniture is more than just decor; it's a journey through life's phases. These collector's items retain their value and, while classic, they're far from ordinary, thanks to the distinct vision of their designers. We've curated some of our favourite items that represent true investments, ensuring longevity in both style and function. Crafted by globally renowned designers and artisans, each piece tells a story of elegance, history, and timeless design.

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05.

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"At AKI Design Studio, we create spaces imbued with individuality and innovation.

We're passionate about design's transformative power and are committed to realising unique visions."

02.

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04.

06.

01. B&B Italia Tufty-Time Bed: Featured in our Fawkner House

05. Snoopy Table Lamp by Flos: A timeless piece, the Snoopy

project, the Tufty-Time Bed by Patricia Urquiola for B&B Italia

table lamp, designed in 1967 by Achille & Pier Giacomo Castiglioni,

is a timeless Italian design. It blends comfort and durability with

delivers direct light via a glass disk and enamelled reflector on

a modern take on traditional aesthetics. This streamlined,

a marble base. Originally launched in 1967, it was reintroduced

low-profile piece complements many aesthetic styles.

in 2003 with updated technology

02. Cab Dining Chair by Cassina: Mario Bellini's 1970s design,

06. Edra Standard Sofa: Made in Italy and designed by Francesco

Cab, revolutionized chair design with its self-supporting leather

Bonfire, Edra's Standard Sofa is distinguished by its "Smart

structure, reminiscent of skin over a skeleton. Now a signature

Cushion" feature. It ensures optimum comfort and allows for

for Cassina, this ageless piece is versatile, ideal for dining

varied seat combinations, offering a tailored seating experience.

or as a standout home feature.

07. Gae Aulenti Jumbo Coffee Table: Designed by Gae Aulenti, 03. USM Haller Sideboard by Fritz Haller: The USM Haller

the Jumbo coffee table seamlessly blends function and artistry.

Sideboard is a masterclass in sleek, modular design. Its iconic

Introduced in the 1960s, its bold geometric form with chunky

system allows for adaptability and timelessness, making it

legs and a sleek tabletop epitomizes modernist design,

a versatile choice for both contemporary and classic interiors.

making it a versatile centrepiece for any interior.

Crafted with precision, it's a testament to modern functionality 08. Serge Mouille Tripod Floor Lamp: Designed by the

and aesthetic cohesion.

renowned Serge Mouille, this lighting piece blends minimalist 04. Rug by Atelier Février: A well-chosen rug, considering

aesthetic with timeless appeal. Beyond its functionality,

its fabric composition and design, can be a timeless investment

Mouille's craftsmanship elevates it to a contemporary art piece.

that ties a home together. Depending on the space and climate, it's crucial to select a durable rug that endures and elevates

09. Utrecht Armchair by Cassina: Designed in 1935, the Rietveld

your space.

chair blends comfort and legacy. The updated Utrecht Armchair, loved by the AKI team, showcases unique fabrics. A testament to Cassina's heritage, we've often recommended it for client homes.

07.

10. Nick Thomm - Mickys art - Oliver Gabelich: Australian artist Nick Thomm brings a unique artistic perspective that epitomises the fusion of investment and personal taste. Art, especially of this calibre, is not only a potentially appreciating asset but also a captivating centrepiece in a home, sparking conversations and enriching spaces. ■ To step into a world of refined luxury, visit — AKI Design Studio - akidesign.co The Personal Curator

by AKI Design & Mickys art - thepersonalcurator.com

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From $2,250,000 Lynden Park is a collection of just five parkside residences nestled in an idyllic pocket of Camberwell. Elegantly crafted by Ascui & Co and John Patrick.

207 Highfield Road, Camberwell | lyndenpark.com.au

VIEW MORE INFORMATION

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CONTACT KIERRA HAGEDORN 0432 737 911

Sales by

Developed by

Architecture by

Gardens by

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Beyond

PROPERTY MANAGEMENT.

Where Collaboration Meets Community Property management extends beyond just properties—it taps into community ties and human relationships. The latest Marshall White Property Management Conference emphasised this balance, merging professional expertise with genuine community care.

While achieving profitability and industry leadership is essential, success also means nurturing human connections and contributing positively to society. The conference was a prime example of this approach.

Since its inception in 2015, the Marshall White Foundation has embodied the company's dedication to community responsibility.

Believing firmly that businesses have an inherent duty to support their communities, the foundation passionately focuses its efforts on assisting women facing homelessness, those recovering from domestic violence, and individuals navigating mental health challenges.

One of the conference's most inspiring moments was the collaborative charity effort steered by Thrill, a company that facilitates inspiring team building events and activities. However, this wasn't just an ordinary team-building exercise. Participants amalgamated their efforts to assemble BMX stunt bikes and kitchenettes, destined for two causes close to the heart of the Marshall White Foundation: "You Matter" and "Launch Housing".

This activity encapsulated the essence of the conference – a union of professional commitment and community betterment.

Renders by 'Edithvale Place'

The conference centred on personal development, aiming for the Property Management Team to excel and find joy in their roles.

This year's theme, "Own the Power", emphasised the importance of confidence, communication, and mutual support. Through various speakers and activities, the event highlighted the significance of positive interactions, both in a professional and personal context, to build a strong team spirit.

Amidst an escalating housing crisis, Marshall White launched the Parachute Fund in 2022, in alliance with Launch Housing. This effort is a safety net for those on the verge of homelessness, and its impact is evident, having already aided 105 individuals. In tandem, the partnership with You Matter has made significant strides – establishing 45 refuges this year for women and children escaping domestic violence, providing a sanctuary for 102 individuals. Supported unwaveringly by benevolent backers, these achievements highlight the impactful difference made by the Marshall White Foundation.

During the conference, conversations centred around not just the mechanics of property management, but also the broader responsibilities of industry leaders towards the community they operate within. Beyond discussing market trends and property intricacies, there was a palpable emphasis on social responsibilities and the importance of giving back. The insightful sessions, panel discussions, and hands-on initiatives provided an immersive experience, highlighting Marshall White's commitment to striking a balance between business objectives and societal advancement.

After the event, our Property Management team departed with fresh insights and a stronger sense of purpose. There's a shared enthusiasm to tackle the year ahead and beyond, aiming for not only professional peaks but also impactful community contributions. The team looks forward to setting new benchmarks, balancing industry leadership with a dedication to community improvement. ■

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Our Locations BRIGHTON 225 Bay Street, Brighton VIC 3186 (03) 9822 9999

SANDRINGHAM

Bayside

22 Bay Road, Sandringham VIC 3191 (03) 9822 9999

BALW YN Level 2/379-381 Whitehorse Road, Balwyn VIC 3103 (03) 9822 9999

HAWTHORN

Boroondara

801 Glenferrie Road, Hawthorn VIC 3122 (03) 9822 9999

DONCASTER

Manningham

908 Doncaster Road, Doncaster East VIC 3109 (03) 9822 9999

FLINDERS 10/33 Cook Street, Flinders VIC 3929 (03) 8564 2464

MT ELIZA 98 Mount Eliza Way, Mount Eliza VIC 3930 (03) 9787 6650

Mornington Peninsula

SORRENTO 60 Ocean Beach Road, Sorrento VIC 3943 (03) 5981 3000

ALBERT PARK

Port Phillip

110 Bridport Street, Albert Park (03) 9822 9999

ARMADALE

Stonnington

1111 High Street, Armadale VIC 3143 (03) 9822 9999

Contact your local team to experience the Marshall White difference.

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