Page 3: AI Aye Aye Aye Aye Aayyye
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Page 6: Creating Irresistible Marketing Emails
Page 8: Matching Sets
Page 9: Answer
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JULY PUZZLE EvENT
Page 13-14: Upcoming Client & Marove Events
AI AYE AYE AYE AYE AYYYYEE
Is it just me or is AI suddenly everything, everywhere, all at once?
It seems as though AI tools have exploded onto the market in the past few months while the tech bro “experts” won’t stop releasing “must-read” op-eds about the “inevitable” future of industries. Even in my Standard Business Endeavors, I’ve been asked at least once a week if I am using AI in my work.
This question mystified me at first because I didn’t fully understand how AI could possibly help me with what I do I don’t write complicated code or analyze vast amounts of data, so what use is it to me? Plus, I’m naturally suspicious of “revolutionary technology” that comes out of Silicon Valley; historically, tech bro culture has not boded well for marginalized populations.
But, then I looked into it a bit and was forced to admit that AI has a pretty broad scope, one that is only getting bigger and better. It can create images and videos, perform administrative tasks, pull ‘viral’ clips from a long-form video, take notes during meetings, write proposals, and more.
While a lot remains to be seen in terms of regulation (scraping images from the internet in order to create new images paves the way for copyright infringement lawsuits, in my opinion), the future of AI in the digital marketing landscape seems to be headed in the ‘dramatic transformation’ direction.
At its worst, it’ll replace people’s jobs (and/or spew anti-semetic hate speech on social media). At its best, it does the mundane, soul-sucking tasks that kill the human spirit (and it can improve cancer detection outcomes)
by Madelyn Veith, Founder
My personal conclusion is that while AI can’t specifically do what I do (phew! my job is safe!), it can help me speed up my processes and take a huge load off my plate.
In fact, it might be the answer to the business growth paradox I’ve been noodling on for a while needing help to get revenue, but needing revenue to get help.
In fact in fact, AI has already helped me cross a bridge I’ve been stuck on for a while. Until now, I’ve been limited in what I can do with Magnifier Monthly because of time and resource constraints. I recently discovered a tool that can help me create the kind of artwork that matches the vision I have in my head (and yes, I do have even bigger plans for Magnifier than what it currently is… mwahaha!). While it’s no substitute for a graphic artist, it can bring my vision to life well enough until I have the budget for graphic design. Don’t worry, I’ll be adding the classic ‘AI-generated’ label to all my art.
I think this is another instance of AI at its best; it can help super small, bootstrapping business owners like myself grow and scale without breaking the budget and burning out
With that being said, brace yerselves mateys for an exciting change coming soon to Magnifier Monthly. We’re talking one Big Beautiful reBrand (...too soon?).
The first issue with the brand makeover will drop in the September issue, but as a most loyal subscriber, please enjoy a sneak peek on the next page, and I’ll see you in August!
Theart ofbeinga businessbish!
SECRET STRATEGIES
Creating Irresistible Marketing Emails
Picture this: a dusty attic Dim light filtering through a single window covered in a decade’s worth of grime. Old trunks stacked haphazardly in the corner. A cracked mirror sagging against the wall. A sheet of cobwebs draped over every surface.
Pretty spooky, huh? That’s what it feels like to have low click-thru rates on your email campaigns. It’s that sense of overwhelming gloom after having invested your time and energy into curating meaningful content only to have it sit unopened - and un-interacted with - in your recipients’ inboxes (or worse, in their dreaded spam folder).
Here’s how you can keep the dust from collecting on your emails and ensure that your messages work for building your brand in the way you intended.
First, focus on boosting your open rates. If people aren’t even opening your emails, then they definitely won’t engage with any content that’s actually in your emails. This part boils down to 2 elements: Your sending frequency and your email’s wow factor.
Your sending frequency is how often you send emails, and it should be on par with what people might expect from your business when they subscribe. For instance, if the crux of your business model is hosting a lot of events, sending out a weekly calendar is exactly what people sign up for. But, if you’re a service-based digital business solutions agency (*cough cough*), then sending out updates on a monthly basis might be a more appropriate speed for your audience.
Balancing a sending frequency that fits your brand with the possibility of annoying people with too many messages is a delicate balancing act. You can skip this mental battle by setting expectations at the outset: In the form where your contacts subscribe, add some copy that tells them how often you’ll be emailing (“your favorite events newsletter, delivered every Friday”).
Creating Irresistible Marketing Emails
Your wow factor is what makes your email stand out in an already crowded inbox based on 3 visual elements: the sender name, the subject line, and the preview text.
The more consistent you are with your sender name, the better. Compared to seeing a bunch of different names pop up in their inbox over time, seeing the same sender on a consistent basis has a psychological effect of building trust through recognition and familiarity.
The more people trust your brand, the more likely they are to click. You can strengthen this effect even more by using a real name, like your business name or full name, instead of an email address (which kind of looks spam-y anyways).
The subject line and preview text are a bit trickier because their power lies in using the opposite strategy of the sender name - you need to customize each subject and preview line to irresistibly draw attention to the content of your email.
This might toe the line between dramatic and click-baitey; it’s just striking enough to pique curiosity (“The most valuable thing I learned as a business owner | a lesson worth more than any MBA”) but not so obnoxious that people won’t feel suspicious (“I learned this UNREAL LESSON in my business venture | didn’t need to spend $$$ on an MBA for it”).
Getting people to open your email is the biggest hurdle, so once they’re in, you can keep it simple when it comes to getting them to engage on your additional content: bold & underline hyperlinks, use different sized fonts to frame headings & paragraphs, space your lines of text so it’s easier to read, leverage colors to make certain elements stand out, etc.
MONTHLY PUZZLE MATCHING SETS
EMAIL MARKETING
Match the subject line with the preview text to practice writing emails that stand out in a crowded inbox.
(answer on next page)
AND THE ANSWER IS...
WEBSITE DESIGN
I’m keeping the Peace & Love Care Packages up-to-date. Check out palcarepackagescom for the newest featured package!
Features:
Website updates
New product pages
SEO & UX strategy
Business development
SOCIAL MEDIA
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I curate social media content for Monika, the fearless founder of True Move Yoga Studio, on an ongoing basis.
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PORTFOLIO
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MARKETING STRATEGY
I’m helping strategize a marketing plan as she launches her new AI resume writing platform.
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THRU JULY
MARKETING & OPERATIONS
I oversee the digital operations and marketing initiatives with the fearless team at Oregon Sports Angels on a monthly basis.
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A u g u s t J u l y
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3 Yoga Day Retreat True Move Yoga Studio
True Move Yoga Studio Weekly Classes
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