Page 3: The Fourth Key
Page 5: Automating Your Marketing Funnels
MAY PUZZLE
Page 6: Riddle Page 7: Answer
Page 9-10
Page 11-12: Upcoming Client & Marove Events
THE FOURTH KEY UNLOCKS NEW PUZZLES
If you know anything about me, you’ll know there are 3 keys to my heart: chocolate cake, Visa gift cards, and Nancy Drew.
This past month, I discovered a fourth: The International Spy Museum in Washington D.C.
(I’m kidding about the keys to my heart, by the way… I contain far more than just 3 multitudes!).
This museum immediately ranked in my top 3 museums of all time, just above the North American Bigfoot Center and slightly under the Idaho Potato Museum (it’s hard to beat access to a loaded baked potato bar and potato ice cream at 9am).
The first thing one does at the Spy Museum is assume an identity as an undercover agent before proceeding through the various exhibits about famous spies, the worldwide history of espionage, and the nifty gadgets agents use to accomplish their missions. Using digital stations throughout the museum, one completes missions along the way and learns the ways of the underworld (including how to disguise oneself beyond recognition).
Undercover, indeed
by Madelyn Veith, Founder
Unsurprisingly, my favorite part was the codes exhibit, an intriguing collection of devices and puzzles that have been used across history to create hidden messages and pass along top secret information. Needless to say, some muchneeded inspiration struck and I got some new ideas for our monthly puzzles, which in turn triggered new ideas for some other Marove Agency offerings...
I can neither confirm nor deny anything about this (learned more about that phrase at the museum) as things are still very much in concept stage, but I do need some help from my fellow business bishes.
I want to make this new ~content~ as relevant and helpful as possible for women business owners.
If you have a few minutes to spare, I’d really appreciate your input in this short survey on your biggest pain points with digital marketing as a small business owner.
That’s all for this month. Agent M, over and out.
TAKE THE SURVEY
SECRET STRATEGIES
Automate your marketing funnels in these key locations for a flawless contact journey.
Location #1: Entry point
Automating the starting point of your funnel (where people voluntarily opt in to your content) can be as straightforward as a form block that collects contact information, or you can dress it up with an enticing landing page.
The form (and your backend automations) will collect and store the new contact information in your contact list. From that point you can move the information around as your funnel objective dictates (recall our contact list best practices from last month’s toolkit).
Location #2: Contact sequence placement
Sequence placement is the behind-the-scenes action of separating contacts into various pathways that align with both their preferences and your funnel objective For instance, if you’re hosting a webinar on 2 different dates and give people the option to sign up for either/or, you’ll want to send separate information based on the date that people pick.
Sending your contacts on a customized journey according to their submission data is the hallmark of a master marketer and signals to your contact that you’ve given this some thought. Conversely, flooding your contacts’ inboxes with unnecessary or redundant information is a fasttrack to the unsubscribe button.
Location #3: Sequence timing
Each step of your pathway can be timed exactly the way you want it. You can wait until a certain day/time to send a reminder email, hold for a certain number of days before the next action happens, or wait until a contact does something in order to trigger a next step.
Use time-related actions like schedule sends, waiting periods, and goals to manage the pace at which your contact moves through their journey.
Use behavior-related actions like opens, clicks and submissions to customize the type of interaction your contact has at a specific moment in time.
MONTHLY PUZZLE PUZZLE
Can you guess the digital marketing tool?
With the unwavering strength of a magnetic pull Forces attract in this marketing tool.
A desirable asset to draw people in Its main function lies in the point of conversion. It comes at no cost in any price range The only transaction is the data exchange.
The give and the take benefits all: Prospects find value while lead lists grow tall.
(answer on next page)
AND THE ANSWER IS...
LEAD MAGNET
If you’ve ever “subscribed to get 10% off” of an online purchase, then you’re probably familiar with the concept of a lead magnet.
A lead magnet is a common marketing tool you can use to grow your audience and convert potential prospects into viable leads. It starts with a free giveaway, like a resource or discount, which people can claim by submitting their email or other contact info to you. Once you have their data, you can contact them with future marketing offers or announcements.
The principle of the lead magnet is “try it before you buy it.” By giving people a free option, you’re making it easier for them to say yes to giving up their personal information because it’s a low-risk outcome.
Whether or not the outcome is worth it, however, is up to you. The freebie should be so valuable to its receiver that they decide it was worth giving up personal information in the cyber age. Otherwise, your brand’s reputation to deliver on its promises could be at stake.
Viewable work is linked via the icons.
WEBSITE DESIGN
I’m keeping the Peace & Love Care Packages up-to-date. Check out palcarepackagescom for the newest featured package!
Features:
Website updates
New product pages
SEO & UX strategy
Business development
SOCIAL MEDIA
Ongoing
I curate social media content for Monika, the fearless founder of True Move Yoga Studio, on an ongoing basis.
Features:
Full posts (graphics + copy)
Reels
Yoga retreats advertisements
MARKETING STRATEGY
I’m helping Andrea strategize a marketing plan as she launches her new AI resume writing platform.
Features: Strategy
UX Optimization
ONGOING
MARKETING & OPERATIONS
I oversee the digital operations and marketing initiatives with the fearless team at Oregon Sports Angels on a monthly basis.
Features: Website design/updates Social media
ONGOING
SOCIAL MEDIA
I’m helping The 401(k) Girls get their social media game plan off the ground for a few months.
Features: Monthly Challenges
Fact or Fiction Polls Reels MARCHJUNE
Hyperlinked events are open for attendance/registration.
J u n e M a y
True Move Yoga Studio Weekly Classes
True Move Yoga Studio Weekly Classes
True Move Yoga Studio Weekly Classes J u l y