Page 3: That’s A ...Wrap!
STORY PROJECT PORTFOLIO
Page 5: Current Client Projects
DECEMBER PUZZLE
Page 7: Scavenger Hunt
Page 8: Answer
CLIENT CALENDAR
Page 9: Upcoming Client Events
THAT’S A ...WRAP!
Nothing spurs self-reflection quite like one’s Spotify Wrapped, because as we’re all aware, the one thing that data doesn’t do is lie.
Which leaves me no choice but to reckon with this:
Yes, you’re reading that correctly: Andrew Lloyd Webber, famed showtune composer, was my top artist this year, followed by Anton Dvořák, a Czech composer from the late 1800s.
This probably has you wondering, “what are two obscure men (one of whom is long dead) doing powering the mental motor of Marove Agency, THE digital solution central for women-owned businesses??”
What can I say, I’m a Broadway girlie! And, I like to work while listening to classical music, especially because I can’t simultaneously grind and listen to music with lyrics (the glaring exception being the Phantom of the Opera soundtrack...).
by Madelyn Veith, Founder
Considering that Ellie Goulding has been my unflinching top artist for the past 4 years, this year’s data is statistically significant: This was a year of putting in the work on Marove.
Through the motivational forces of this eclectic music selection, I got some big things in motion in 2024:
Redesigned my services packages
Upgraded my website
Collaborated with lots of really exciting clients
Contemplated new revenue growth strategies
Launched Magnifier Monthly 2.0
Unfortunately for my street cred, what you’re not seeing on this list is Megan Thee Stallion, my go-to hype woman. I like to listen to her music in the car, and especially Girls in the Hood after any and all obnoxious encounters with misogyny (if your ears are more on the sensitive side, do NOT click that link).
That genre signifies my other big action items this year:
Moved WHQ into an office
Attended an incalculable number of networking events
~Hired~ a bookkeeper
Relocated WHQ to another office
As per the cycles of life, this year saw the usual ups and downs. My biggest takeaway for 2024 was learning to ride those waves with confidence in myself that I’ll always find a way to keep things moving forward.
Thanks for “tuning” in (��) this year, and I hope you have a restful holiday season.
Viewable work is linked via the icons.
WEBSITE DESIGN
I’m designing and building the full website for Kim, the fearless founder of Peace & Love Care Packages. She’s launching her new care package business in January.
Features:
Brand design + design elements
Digital shop
Automated checkout process
Home page + About page in progress
SOCIAL MEDIA
I curate social media content for Monika, the fearless founder of True Move Yoga Studio, on an ongoing basis.
Features:
Full posts (graphics + copy)
Reels
Yoga retreats advertisements
SOCIAL MEDIA
I’m bringing the Fusion Shave Ice team’s brand to life on social media The fearless founders, Melissa and Carissa, are hard at work and want to curate a look to match their fab shave ice.
Features:
Brand design elements
Content templates
Event day stories
Full posts (graphics + copy) in progress
MARKETING & OPERATIONS
I oversee the digital operations and marketing initiatives with the fearless team at Oregon Sports Angels on a monthly basis.
Features: Website design/updates
Social
Hybrid meeting production
SCAVENGERHUNT
1. The location that houses your post’s performance
2. The opportunities created by your post to grab people’s attention
3. The broad indicator of your content’s appeal
4. The evidence of your content’s value on a personal level
5. The testimony that your content is worth talking about with friends
6. The place for analyzing this data over time
AND THE ANSWER IS...
1. VIEW INSIGHTS
Click this button and get an indepth look at important metrics for an individual post. Strategic for reviewing your social media performance on a microlevel.
2. VIEWS
Also known as impressions, this metric tells you how many times your content appeared in people’s feed. Strategic for gauging the scope of your reach.
3. INTERACTIONS
Also known as engagement, this metric tells you the total number of likes, comments, shares, and saves of your post. Strategic for gauging how well your content is landing with its intended audience.
4. SAVES
This metric is a ‘super like’: People save content in order to revisit it rather than seeing it once and moving on. Strategic for interpreting your content’s impact amongst audience, and as a percentage of your interactions.
5. SHARES
This metric is a super save: People want others to see your content, too. Strategic for interpreting your content’s relatability, and as a percentage of your interactions.
6. PROFESSIONAL DASHBOARD
Evaluate your overall performance with aggregate data from all your posts during a specified timeframe. Strategic for reviewing your social media performance on a macrolevel.
Hyperlinked events are open for attendance/registration.
D e c e m b e r
Fusion Shave Ice
Moda Center Events
True Move Yoga Studio Weekly Classes
J a n u a r y
Fusion Shave Ice
Moda Center Events
True Move Yoga Studio Weekly Classes
Moda Center Events F e b r u a r y
Fusion Shave Ice
True Move Yoga Studio Weekly Classes
CALENDAR
15-22 Spring Retreat True Move Yoga Studio
D e c e m b e r
J a n u a r y F e b r u a r y