Page 3: A New Wind in the Sail
COVER STORY PROJECT PORTFOLIO
Page 5: Current Client Projects
NOVEMBER PUZZLE
Page 7: Jigsaw Puzzle
Page 8: Answer
CLIENT CALENDAR
Page 9: Upcoming Client Events
A NEW WIND IN THE SAIL
When it rains, it pours. This is the first “pillar of truth” they teach you in run-yourown-business school.
…
Totally kidding, there’s no school for that. Running your own business IS the school.
Pour it did this past month. And pour, and pour, and pour some more. I won’t get into the gory details - that’s what my therapist is for - but, in the spirit of authenticity, I can’t let this moment go by and cheerfully sally forth with my lil’ business updates without a bit of reflection.
For the second time in my young voting life, I witnessed this country choose a [insert your own adjectives] man over a [insert your own adjectives] woman for the Big Job. Politics (and fear of losing my health insurance subsidies) aside, it’s unbearably discouraging to know that this country will do anything but let a woman lead
(Fun fact: I published an op-ed about this the first time around for a gender psychology course in college… I’d edit it to pieces now, but the underlying science is still hyper relevant. Also, baby Maddy!)
For a few days, I dropped anchor in the sea of despair: What is the point?
Why bother with making the world a better place when the world doesn’t want the same for you? Why bother trying to improve your lot in life when your life is subject to the whims of archaic, patriarchal systems and institutions hell-bent on keeping you exactly where you are? (Full acknowledgement that Black women and women of color have been painfully familiar with this for 300+ years.)
by Madelyn Veith, Founder
*cue the proverbial gust of wind* That’s exactly the point: Institutions aren’t yielding, and probably never will, so why keep barking up the wrong tree? As a business owner/entrepreneur, I can literally build my own version of what I want this world to be.
I can be the reliable hub of resources that stands strong when government programs get cut. I can be the service that puts a woman’s business on the map so she can grow her revenue and need not fret about healthcare coverage policy reversals
Marove Agency can be the place where women get what they need to launch and run their business, and control wealth on their own terms. In sum: world domination via women-owned businesses. Mwahahaha!
This has always been my vision, but recent events have put a new wind in my sail; this work can make a difference that goes well beyond my desk.
In the spirit of such, I’ve added a new feature to Magnifier Monthly where you can stay up-to-date with Marove’s current projects, and thus follow the progress of other WOBs. Flip to the next page to explore the Project Portfolio, and rest assured this captain remains steadfast at the helm of her ship!
Snuggles were essential to getting through this month.
Viewable work is linked via the icons.
WEBSITE DESIGN
I’m designing and building the full website for Kim, the fearless founder of Peace & Love Care Packages. She’s launching her new care package business in January.
Features:
Brand design + design elements
Digital shop
Automated checkout process
Home page + About page in progress
SOCIAL MEDIA
I curate social media content for Monika, the fearless founder of True Move Yoga Studio, on an ongoing basis.
Features:
Full posts (graphics + copy)
Reels
Yoga retreats advertisements
SOCIAL MEDIA
I’m bringing the Fusion Shave Ice team’s brand to life on social media The fearless founders, Melissa and Carissa, are hard at work and want to curate a look to match their fab shave ice.
Features:
Brand design elements
Content templates
Event day stories
Full posts (graphics + copy) in progress
MARKETING & OPERATIONS
I oversee the digital operations and marketing initiatives with the fearless team at Oregon Sports Angels on a monthly basis.
Features: Website design/updates
Social
Hybrid meeting production
JIGSAW
MONTHLY PUZZLE
AND THE
ANSWER IS...
OPTIONAL ELEMENTS
Addingalocation, audio,and/orprofile tagstoyourpostis anothertypeoftagthat increasesengagement andvisibility,especially ifyouuseatrending audioorapopular location
CAPTION
Useyourcaptionto enhancetheimpact ofyourcontent piece.Ifyourcontent isalreadydoingalot, keepthecaption simple Viceversa-if thecontentissimple, givemoredetailin thecaption.
CALLTOACTION
Acalltoaction(CTA)is amarketingtermfor theactionyouwant youraudiencetotake (likeclickingthelinkin bio).Somepostsdon’t needaCTAifthey’re justforvibes!
COLLABS
IGgivesyoutheoptiontoaddaanother userasacollaboratoronyourpost,soyour contentwillshowupontheirprofilegrid. Thiscanboosteyesonyourpage.
HIDEOPTIONS
Clickhereforthe optiontohidethe‘like count’andthe‘send count’ Thiscancover uplowengagement (or,keepitontoshow highengagement).
CONTENTPIECE
IGallowsyoutopost bothpictures(multiple picturesarecalleda ‘slideshow’)andvideos. Videoscanbe uploadedasapost,or youcancreateaReel (ashort-formvideo editedtoengagethe viewer).Thetypeof contentyoucreate shouldflowwithyour overallbrandand socialmediastrategy.
HASHTAGS
Hashtagsshowyourposttopeoplewho searchforcontentusingthosekeywords, sothey’reasubtle,strategicwaytoreach yourtargetaudience.
ANATOMYI N STAGRAM POST OFAN
Hyperlinked events are open for attendance/registration.
N o v e m b e r J a n u a r y D e c e m b e r
Fusion Shave Ice
Moda Center Events
True Move Yoga Studio Weekly Classes
Fusion Shave Ice
Moda Center Events
True Move Yoga Studio Weekly Classes
Fusion Shave Ice
Moda Center Events
True Move Yoga Studio Weekly Classes
13-14 Annual Offsite Oregon Sports Angels
CALENDAR
O c t o b e r N o v e m b e r D e c e m b e r