Alignment of industries cross sector thought and approach in the Marlborough Region

Overarching philosophy – that the environment is at the centre of everything we do.

Marlborough – a prosperous and fertile region – home to world leading wines, landscapes, seafoods, unique coastlines, forests, rivers, mountains, and a kind climate.

At the heart of our community, at the soul of who we are, is the environment.

As a destination, our visitors are attracted by the amazing wine, seafood, clear skies, and coastal hidden gems.

It therefore makes sense that alignment by key industries at a cross sector level in the environmental space is highly desirable but also very powerful as a regional brand positioning tool.

Only Marlborough Values

• Abundant/Generous – food & wine and the natural environment

• Curious – wine, food, and natural environment discovery – a journey

• Connected – The community, food & wine, and the environment – inexplicably connected

• Genuine – Of the land, by the people/community, in the hand of nature, new & old thinking.

• Up for it – trying new things, adventure, new combinations, discovery, innovation A unified and aligned environmental approach by Marlborough will require closer alignment between the following sectors and agencies

• The Department of Conservation

• Local iwi groups

• The wine industry

• The marine seafood industry

• The agricultural industry

• Marlborough manufacturing and servicing industries

• The tourism industry

• The aviation industry

• Local urban and rural communities

A multi sector Marlborough environment accord could be developed focusing of the reduction of waste, rejuvenation of wetlands and natural forests, organic initiatives, with an overarching Te Mauri approach.

The environment offers an intersecting overlap between industry sectors and agencies to promote things like recycling, land use plans and regenerations as a concept and how to implement it.

This common regional environmental narrative could be used to create value in our brand and drive a premium price point in the market.

By leading an internal regional education path amongst all industry sectors and providing visitors with the means to give back via sponsored activities we create a regenerative loop that adds great value.

Bay of Many Coves