Marlborough visitor card spend transaction data

Research undertaken by Marketview on behalf of Destination Marlborough using card spend data indicated a wide range of travel patterns that confirm Marlborough’s position as an attractive centrally based destination with opportunity to leverage further off its location to multiple domestic populations.

Route Map – Round Trip of Domestic Visitors Route Map – Inbound Domestic Visitor Flows Route Map – Outbound Domestic Visitor Flows

Source – Marketview data

Forrest Estate Marina to marina

Overall visitor spend data indicated that while Christchurch and Canterbury remain the key domestic origin of Marlborough visitors, there are also significant numbers of visitors from Nelson/Tasman, Wellington, Auckland, mid & south regional North Island, and the remainder of the South Island.

Marketing and building Marlborough’s profile as an attractive visitor destination needs to remain well spread across most of New Zealand to maximise the location opportunity.

Marlborough Sounds