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MARK J. R E A L

E S TAT E

I N C.

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net Turning Goals into Reality YOU, Our Community, Voted Us …

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OF FAM

ith over a dozen Bes t of Westchester Awa rds, Oasis Day Spa has also been recognized as “Be st of the Decade” and “Be st of 20 Years” by Westchester Mag azine. Oasis combines serene environments with a highly train ed friendly staff, offering spa services in massage therapy, skincare , hydrotherapy, waxing, IPL, and more. Oasis also offers its bea utiful Rooftop Garden, indoor priv ate event space, and spa faci lities in hosting your next spa eve nt.

The Public Has Spoken: We WON Best Real Estate Office!

R E T S E H C T S E W rs!

Best 2023 389 Winne

The Annual Best of Westchester 2023 Winners Are Official! Drum roll please . . . The Mark Seiden Real Estate Team 2021

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When it comes to strategic negotiation and customer Best Real Estate Off ice experience, 2023 we are AT THE TOP! Check out our 175+ stellar reviews BOW profile ads

he Mark Seiden Real Estate Team is unlike any oth er Brokerage. You don’t get one age nt. You secure an entire team to ass ist in your transac tion including marketi ng and social med ia, transaction coo rdination, municip al searches, open houses, strategic pricing, and unp aralleled negotia tion skills, along with a Bon Voyage or Welcome Party at your home. Why settle for one agent? Hire an entire suc cessful team! That makes ALL THE DIFFERENC E! Call TODAY: 800 .749.6600, ext. 841

1238 Pleasantvill e Road Briarcliff Manor, NY

2023.indd 123

at HomeMan.net! Our clients say we are: “EXCEPTIONAL,” “ALWAYS HAD

THE CLIENT’S BEST INTEREST AT HEART,” and “MADE A DIFFICULT TRANSITION

LIKE SELLING A HOME SMOOTH AND SEAMLESS!” Let us Turn Your Goals Into Reality. Why settle for anything less than THE BEST?! YOU, Our Community, Voted Us …

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MARK J. R E A L

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MARK J. R E A L

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WHAT YOU’LL FIND IN THIS PRESENTATION Core Values Welcome Our Story Our Road to Success Meet the Team

Representation Options Everyone Has Advice Dual Agent The Big Question Buyer Broker Commission Answer: Absolutely Not! One Line-Item Additional Expense? Proprietary Tools How Many People Does it Take? Celebrate our Clients Seiden + Solar Mark in the Community Mark’s Awards and More Mark in the News Mark’s Reports

Marketing Your Property

Remarkable Properties Our Distinctive, Exceptional and Luxury Homes Remarkable Marketing Remarkable Promotion Remarkable Aerial Photography and Brochures Remarkable Key Resources Remarkable 3D Virtual Tour! Does All This Work? Listen to What People Have to Say Online A Little Humor

Price Smart/Sell Smart

Digital Photography Home Staging Promote Your Property Globally Promote Your Property Nationally Promote Your Property Locally Marketing to the Max! Open Houses Like No Other Feedback on Showings Home Owners’ Warranty The First Three Weeks

Intelligent Pricing and Timing The Value of Your Home Comparable Market Analysis Online Home Values Estimated Sellers’ Net Proceeds Notes

Additional Services Preferred Service Providers Credit Repair and Monitoring Short-Selling for the Financially Distressed El Sueño Americano

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Watch this Video

4.5 Minutes Gets Your House Sold! Go to: homeman.net/get-your-home-sold/

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Welcome! Go to: HomeMan.net

Welcome [wel-kuh-m] verb Greet (someone arriving) in a glad, polite, or friendly way

Our Vision As one of the top three No one should do it alone and out of over 13,000 agents without the knowledge and in our “MLS” for over 25 experience to move forward. straight years, and being That is what we do. one of the top three teams We feel privileged to share in Westchester and Putnam Counties, we in some of the most important moments of our certainly sold, and continue to market, a large clients’ lives. We appreciate their faith in us and number of properties for sale. And that clearly strive to create an experience for them that is is the result of our efforts for our clients. authentic, honest and inspiring. But those “sales and signs” mean more than Because, we must be successful to just marketing houses for sale or selling a buyer assist our clients through their major life a home. All of our clients are, or were, going transitions . . . Failing to do so, is just not through major life transitions each and every an option! day during every transaction, whether the transition was desired or unfortunately helping son and Amy did a terrific job lly A k, ar M forced upon them! It’s not just about , street me. It takes strategic thinking ho r ou l sel us “buying or selling a home.” It never is. vity to knowledge, patience and creati al loc ts, ar sm We strive to listen to and understand have it ne. And Mark and his team do al de a t ge our clients’ unique situations. We want to ed and y one they were attentive, focus da rom F . all know their hopes, dreams and even fears. always asure to deal with. Issues will ple a s ay alw We guide people through their transition in in and ark was always ready to jump M d an , ise ar life as everyone needs help during change! detail as we got

to find solutions. Their attention arts helpful — highly ready for closing was off the ch ark and team. recommended . . . thanks M kin – Stuart and Adrienne Grus

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THE MARK SEIDEN REAL ESTATE TEAM Go to: homeman.net/testimonials/

Our story . . .

As a true pioneer in his field, Mark was the “first” in so many respects in Westchester County and the surrounding counties. In the 1990’s, Mark was the first Realtor® to place his photo on a business card, put his contact information on a “for sale” sign so buyers could get answers quickly to their questions, use “virtual tours” on the internet and print color postcards to mail out to procure buyers for his sellers, despite the prohibitive expense of printing in color at that time.

Starting in early 2000, while other brokerages continued to advertise using “old fashioned print media,” Mark had the vision to realize the buyers weren’t looking in newspapers anymore, but were searching on the internet. Mark made the switch from “print to digital” and never looked back. The interesting thing is . . . , all the chain and regional real estate brokerages scoffed and ridiculed his approach. Yet, within just a year or two after Mark implemented his innovative marketing strategy, the other brokerages all followed suit. Do you know of any brokerage today where agents are not putting their color photos on marketing, using online advertising, etc.? Mark prides himself on forging new ground, embracing technology and leveraging his creativity and imagination.

Throughout this presentation, you’ll gain a better understanding of our team approach and the role that cutting edge marketing plays in the sale of your home.

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OUR ROAD TO SUCCESS 1961 Mark Seiden is born.

1979 Mark graduates from Ossining High School.

1978 Lois Seiden Real Estate is founded.

1992 Mark and Amy get married.

1994 Mark joins Rotary Club of Briarcliff Manor. 1993 Mark Seiden starts real estate career, joins Lois Seiden Real Estate.

1997 Lois Seiden Real Estate sells to Coldwell Banker.

2002 Mark is #1 Coldwell Banker Westchester Agent for fifth straight year.

2015 Mark receives his 100th online testimonial on Zillow.

1983 Mark graduates from Cornell University.

2003 Mark leaves Coldwell Banker to open Mark J. Seiden Real Estate, Inc.

2014 Mark sells his 1,500th home. 2013 Mark celebrates 20 years selling real estate.

2005 Allyson Davidov joins the Team.

2004 Mark opens El Sueno Americano Division.

2009 Mark obtains CDPE designation and moves into larger office in Briarcliff Manor.

2006 Mark receives IFCA Outstanding Community Service Award.

2008 Mark changes company name to Mark Seiden Real Estate Team. Mark sells his 1,000th home.

2023 Voted BEST REAL ESTATE OFFICE for Westchester Magazine’s Best of Westchester.

2016 Mark becomes National Coach with Workman Success Systems.

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2021 Mark Seiden expands to Connecticut. MARK J. R E A L

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2023 Mark is selected as one of Westchester’s Top Real Estate Agents according to Westchester Magazine.

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MEET THE TEAM

Mark Seiden, Rainmaker/Director of Team Operations Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California–Berkeley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency’s top agent each year until it was sold in 1997. He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008. Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 13,000 agents) — ranking Number 1 in 2008, 2014 and 2015.

A natural mentor and gifted communicator, Mark and his work have been featured in articles in the New York Times, New York Post, Real Estate In-Depth, Westchester Magazine and numerous other publications. In 2016, Mark was recruited by Verl Workman of Workman Success Systems, who is recognized by Inman as one of the top 25 coaches. Mark’s role is to coach other Realtors, sharing his own experiences so that others may benefit. 2023 proved to be a busy year! Mark received 2 accolades from Westchester Magazine! He was selected as one of Westchester Top Real Estate Agents and his office was voted BEST REAL ESTATE OFFICE! In his spare time, Mark loves to cook, play tennis, travel the world and spend time with his family. R

WHAT MATTERS MOST? HISTORY, KNOWLEDGE, In 30+ years Mark has sold over 2,600 properties and counting . . .

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Allyson Davidov, Listing Partner Allyson joined the Mark Seiden Real Estate Team in 2005. As the Team’s Listing Partner, Allyson has led the sellerrepresentation side of the Team and has been the driving force in closing over 750 properties, establishing Mark J. Seiden as a Top 3 Agent in all of Westchester County. Proficient in the art of selling, negotiating, problem-solving and closing deals, Allyson makes the process smooth and seamless. When it comes to selling homes, Allyson uses her natural energy and enthusiasm to make her clients the happiest sellers in the world.

Allyson is active in the local real estate environment, participating in seminars, networking events and community outings in order to meet new people and build enduring relationships. A long-time resident of Ossining, Allyson has lived in the metropolitan New York area for about 40 years. She received her undergraduate degree from the University of Vermont and a master’s degree from New York University. Allyson grew up in Massachusetts and is a lifelong Patriots and Celtics fan, but somehow shed her Boston accent and raised a family full of NY Knicks fans. She enjoys reading, playing tennis, movies and 70’s music.

INDUSTRY EXCELLENCE & EXPERIENCE In 20+ years Allyson has sold over 750 properties and counting . . .

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Buyer and Showing Partners

Allison Imondo, Senior Buyer’s Partner I epitomize professionalism and integrity, while providing the most efficient service in the industry. My strong negotiating abilities and first-rate communication skills are what my clients value and appreciate the most.

Robert DeCourcey, Buyer’s Partner As a lifelong resident of Westchester County and 20 years of experience in the marketing industry, my knowledge of the area is strong. I have acquired expert training in the real estate industry which assures my ability to make your home buying experience a complete success.

George Gabor, Buyer’s Partner Being a 30 year resident of this area, I am known to be a strong negotiator who understands the unique complexities of the real estate transaction from beginning to end. I use my expertise to educate and guide my clients through the entire process to a successful conclusion.

Jennifer Picucci, Sales Associate I have extensive experience in customer service, sales, and marketing, with a genuine passion for real estate. I love helping my clients achieve homeownership, supporting and educating them through every step of the process. I focus on building strong relationships with my clients. From the big questions to the little details, I’ve got you covered!

Leon Morano, Sales Associate Making people happy is not just what I do... It’s who I am and what I bring to the table. My work ethic is second only to my dedication and commitment to you. In my spare time, I love spending time with family and friends, walking my four “fur” babies.

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Client Care Specialists

Eiddie Baret Executive Assistant Showing Specialist

Amy Seiden Director of Community Philanthropy

Stephanie Tapia Field Services Coordinator, Hablo Español

Angeli Sediego Client Care Coordinator

Angel Diego Transaction Coordinator

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Representation Options Go to: HomeMan.net

Representation [re-pri-zen-tā-shen ] verb, present tense the action of speaking or acting on behalf of someone or the state of being so represented

New York State Disclosure Form for Buyer and Seller

Real Estate Agency Disclosure Notice Given to Prospective Parties

New York State law requires real estate licensees who are acting as agents of buyers or sellers of property to advise the potential buyers or sellers with whom they work of the nature of their agency relationship and the rights and obligations it creates. This disclosure will help you to make informed choices about your relationship with the real estate broker and its sales agents.

Connecticut law requires all real estate brokerage firms and their affiliated licensees (“licensee”) to perform certain basic duties when dealing with a buyer, seller, landlord or tenant. Until you enter into a written brokerage agreement with the licensee for clientlevel representation you are considered a “prospective party” and the licensee is NOT your agent.

Buyer’s Agent - NY

Seller’s Agent-NY

(Single Agent - CT)

Dual Agent

BEST REAL ESTATE OFFICE

(NY Only)

Designated Dual Agent

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EVERYONE HAS ADVICE WHEN YOU’RE SELLING YOUR HOME, BUT IS IT GOOD ADVICE?

Go to: homeman.net/a-little-advice/

With an expert listing team and stellar client care specialists the Mark Seiden Real Estate Team will always give you the best advice when it comes to selling your home!

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Is there a benefit to the Seller to list a property with a Brokerage that claims to have the most number of Buyers? Some Agents and Brokerages may reduce their Commission to the Seller for “double-ended deals,” and the Sellers love that! And some Brokerages pay their Agents a bonus for “double-ended deals,” and the Agents love that!

But the Sellers LOSE their Brokerage’s and Agent’s Fiduciary Duties of Full Disclosure and Undivided Loyalty! The Brokerages and the Listing Agents have a CONFLICT OF INTEREST with their own Sellers!

What will that cost the Sellers? Pure Seller’s Agent

Designated or Pure Dual Agent

Full and Undivided Fiduciary Duties to the Sellers!

Limited Fiduciary Duties to the Sellers! Can’t give advice! Can’t disclose! It’s against the law!

Listing Agent ABC Realty

Buyer’s Agent ABC Realty

Dual Agent with Designated Sales Agents ... A designated sales agent cannot provide the full range of fiduciary duties to the landlord or tenant. A designated sales agent cannot provide full range of fiduciary duties to the buyer or seller. The designated sales agent must explain that like the dual agent under whose supervision they function, they cannot provide undivided loyalty. A buyer or seller should carefully consider the possible consequences of a dual agency relationship with designated sales agents before agreeing to such representation.

Did the Listing Agent or the Brokerages who claim to have the most number of Buyers tell you this?

The Big Question Question: Do You Think You Will Buy Or Sell A Home For the Same Price No Matter Which Real Estate Agent You Select? Answer: Obviously NOT! Let’s ask this question about another profession— Are all lawyers the same? The law is the law and it is the same for everyone, correct? And, the law is written somewhere that all the Judges and Lawyers use, yes? Does that mean all lawyers win the same number of cases, represent clients and litigate in court in the same way?

They all have the identical license, but does every lawyer have the exact same talent . . . and winning results? Isn’t that the same for real estate agents too? Don’t they all have the same license and work with the same homes on the MLS, buyers, sellers and other agents? So, does that mean that each agent will have the same results in this market? Let’s see . . .

If you need to buy or sell a home, do you think you will buy or sell a home for the same price no matter which real estate agent you select? Do you think that out of over 13,000 agents that work in Westchester County, that all agents have the same strategic pricing, marketing, negotiating and deal making skills? Your agent is responsible for successfully coordinating, managing and negotiating with a multitude of professionals. And, you need the best in the business!

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Sellers are NO longer obligated to pay-out the

Buyer Broker's Commission The Sellers need Accurate Information and Real Knowledge

NAR is WRONG!

(National Association of Realtors )

The DOJ is RIGHT! (Federal Department of Justice)

Misinformation! Buyers must now sign a Buyer's Brokerage Agreement to work with Buyers' Agents regarding Buy-Side paid Commissions. So, how will the Buyers’ Agents get paid?

The Buyers will pay the Buyers’ Brokerages directly at closing... The Buy-Side Commissions may be included into the sales price, whereby the Sellers will pay-out the Buyers’ Brokerages Commissions from the Sellers’ proceeds.

Must Sellers offer and obligate themselves to pay-out a Buy-Side Broker’s Commission when they sign a Listing Agreement with a Brokerage?

Answer: Absolutely Not! Agents and Brokerages are panicking

DE MO

regarding their Buy-Side Commissions! Therefore, they are telling Sellers that in order to sell their homes, that Sellers MUST offer and obligate themselves to pay a Buyer’s Brokerage Commission!

Agents are stating that if Sellers don’t offer Commissions, the Agents won’t show the properties! That is NOT True! That’s a breach of an Agent’s Fiduciary Duties! The Sellers do NOT need to offer or obligate themselves to an offer of compensation to the Buy-Side Brokerage. PERIOD! However, that does not preclude a Buyer’s agent from presenting an offer to the Sellers, that includes a Seller paid Buy-Side Commission to the Buyer’s Brokerage. The Sellers may entertain offers from any ready, willing, and able Buyers. The Sellers will then evaluate each individual offer based on the Why are agents Net price after Commissions and the terms of each offer. protecting their Commissions instead of their clients money?

The Sellers will decide which offer or offers, if any, are best to either counteroffer, or if there's one offer the Sellers will accept.

If the BEST offer submitted includes a Seller paid Buy-Side Commission request, which still Nets the Seller the most money, then the Seller has the option to take that offer. But if the best offer doesn’t include a Commission request, then the Seller doesn’t have to pay-out a Buy-Side Commission!

Many Buyers are hesitant to increase their price by "thousands of dollars" to buy a property because all the Buyers hear is TEN$ of THOUSAND$ more! But, what if YOUR LISTING AGENT could show Buyers, who are negotiating on YOUR PROPERTY, that if they increase their price TO YOU by, let's say $50,000..., that may really only increase the Buyer’s down payment by $10,000 (if 20% down) and add $252.83/mo. (if 6.5% interest rate), meaning ONLY an additional $8.43 a day... tax deductible! Now the Buyers are more likely to come up in price... for YOU, the Seller, to MAKE MORE MONEY! And we have many other proprietary tools too, including one to help Buyers finance their Buy-Side Commissions, without the Seller paying-out the Buy-Side Commission or raising the Sales Price to include a Buy-Side Commission in the price.

Have any other Agents or Brokerages shown you these tools to help sell your property for a HIGHER Price? NO? Then what are they telling you and showing you for them to EARN a Commission and not just be a One Line-Item Additional Expense to sell your property?

HOW MANY PEOPLE AND PROFESSIONALS ARE Do you think the only thing a Real Estate Agent will do is “put the seller’s home on the computer” or “unlock the door to show a buyer a home?” The fact is, your Real Estate Agent is responsible for successfully coordinating, managing and negotiating with everyone who is shown on the

following lists, which is based on a typical transaction. Your Agent’s responsibility is to make sure every participant gets the job done!

# of People Type/Title/Profession of Participant

2 2 2 3 2 3 1 1 1 3 1 2 2 1 2 1 1 1 2

Sellers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) Buyers’ Real Estate Agent & Broker/Manager of office (follow Policies/Procedures/Ethics and Law) Sellers (Privately owned, Estate, Foreclosure-Bank Owned, Short-Sale, etc.) Sellers’ friends/family/work associates who provide advice/counsel Buyers Buyers’ friends/family/work associates who provide advice/counsel Home Inspector (general inspection) Specialty Inspector (termite, septic, buried oil tank, well, pool, HVAC, etc. inspection) Radon Lab Technician to analyze test sample Mortgage Lending Institution: Representative/Agent/Broker, Processor and Underwriter Property Appraiser selected by Mortgage Lending Institution Sellers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) Buyers’ Attorney with a legal assistant (includes secretarial, administrative and paralegal) Bank Attorney Title Insurance Researcher/Clearance Officer plus representative at closing Building Inspector to verify any C of O, open permit, expansion items (Title company performs a municipal search) Tax Assessor to provide and explain “Property Card” (Title company researches during municipal search) Tax Receiver to verify all property taxes have/have not been paid by sellers Homeowners’ Insurance: Representative/Broker/Agent and Underwriter But if everything is not in order or more complicated, you may have to add . . .

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INVOLVED IN YOUR REAL ESTATE TRANSACTION?

# of People Type/Title/Profession of Participant

3 2

If property is rented: Tenants (A property may have more or less tenants) If Homeowner/Condo Association: “Board member/Management company administrator: write letter of ‘Right of first refusal’” 5 If Co-Op: Co-Op Board members for interview process (A Co-Op board may have more or less members) 3 If other inspection conditions/upgrade items need to be evaluated/proposed: Additional “Trades/Professionals” (Plumber, Electrician, Architect, Roofer, Contractor, Painter, Basement Water Mitigation Contractor, Heating/Air Conditioning, Landscaping, Swimming Pool, Well Water Lab Technician, etc. . . .) 1 If require electrical additions/changes for C’s of O/Permits: NY State Electrical Inspector 1 If require “ceiling height variance” for basements: C’s of O/Permits: NY State Building Inspector/Code Enforcer 1 If Lending Institution requires new/updated survey: Surveyor 1 If property is “over-assessed:” Property Tax Assessment Reduction Specialist 1 If mortgage is for more than 80% financing: PMI Underwriter 1 If Sellers or Buyers purchase a Homeowners’ Warranty: Home Warranty Processor 1 If there are any Wood Destroying Insects: Exterminator 1 If Buried Oil Tank fails vacuum/soil tests: Buried Oil Tank Remediation company 1 If Buried Oil Tank has or needs “Oil Tank Insurance:” Buried Oil Tank Insurance company 1 If Mold is present in the property: Mold/Environmental Specialist 1 If Radon Gas valuation exceeds 4.0 pCi/L in lowest level: Radon Mitigation Installation company 1 If Well Water valuations exceeds legal limits: Well Water system company 1 If property has or is in need of a Water Treatment System: Water Treatment System installer/service provider 4 If Short Sale: Loss Mitigation representative, the “investor" (owner of loan), plus 2 Broker Price Opinion Agents

And still counting, because sometimes there are even more people involved . . .

After reading these lists . . . do you still think your deal will be as successful no matter which agent you select? The Mark Seiden Real Estate Team Agents know how to successfully negotiate a transaction. They will get your deal closed at the best price and terms the market will bear!

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We LOVE TO Celebrate Our Clients! Five times a year, The Mark Seiden Real Estate Team hosts events for our past and current clients to thank them for their business and awesome referrals!

Our Events:

Late Summer: Movie Event

Spring: Shredding Event Held at our office, we host a shredding event! Now you may safely dispose old or unwanted confidential documents. And, the best news: the shredding company will recycle 100% of the paper that is shredded. Recycling one ton of paper saves 17 mature trees! Light refreshments provided. Open to our clients and the public for a $20 donation. All donations will go to The Ossining Food Pantry.

Mid-Summer: Wine Tasting Event Held on a spring evening, we host a wine tasting event at The Briarcliff Manor! Our clients sample some wonderful wines and delicious fare all while enjoying an adult evening!

For more information about our

Client Appreciation Events, Go to:

We host a private screening of a newly released movie! This event is FREE to our clients and is open to the public. Refreshments are available.

Winter: Thanksgiving Pie Event To show our gratitude, we offer FREE pies to our clients. Last year, we gave away over 250 pies! We host a sweater/coat drive, (donated to local organizations) and serve as a drop off center for the U.S. Marines Toys for Tots Campaign!

Client Testimonial: From start to finish Mark Seiden, Allyson Davidov and the entire team were professional, helpful and caring in what could have been a very stressful process for my wife and me. After getting a new job opportunity across the country we were in a tough situation of having to move before selling our home. Selling your home can be scary and overwhelming but the team was there to answer every question we had and took us through the entire process one step at a time. From staging, to photos, open houses, advertising, offers and closing they were able to guide and us and get us to the end point. HIGHLY RECOMMENDED. —Z. Gill, 47 Justamere Drive, Ossining

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SEIDEN + SOLAR = SUSTAINABILITY! How is the Team helping the world right now? In the summer of 2011, we installed solar panels on the Briarcliff Manor real estate office building. We are pleased about being more environmentally conscious, aside from any possible future financial benefits.

Solar energy is SUSTAINABLE and RENEWABLE so we’ll never run out of it and that’s a GREAT thing! Here’s to creating a greener planet for our friends, neighbors, children and our children’s children!

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MARK IN THE COMMUNITY The Team lives in and is part of this community! Mark values the importance of business community involvement, demonstrated by his activities and his commitment to local organizations. He participates in many local events such as village and town fairs. He demonstrates his commitment to his

community through sponsoring local little league teams, high school productions, education foundations and new initiatives such as the Ossining BELL Equity Fund. These two pages are just a sampling of his involvement!

Building Equity in Learning Long-term

Ossining Union Free School District

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MARK’S AWARDS AND MORE Awards Galore! Throughout the past 30+ years, Mark, with his Team, has received many, many awards recognizing his multi-million dollar sales. Additionally, he has received many awards recognizing his community service including

the prestigious Rotary Paul Harris Fellow award and the IFCA Executive Director’s Outstanding Community Service Award. Here is just a sampling of the recognition he’s received from the real estate industry and the local community!

Better Business Bure

aLiR)

Start With Trust®

THE BETTER BUSI NESS BUREAU SERV

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REGION OF NEW

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ACCREDITED BUSINESS

Mark Seiden Real Estate Inc.

bbb.org

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MARK J. R E A L

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MARK IN THE NEWS Extra, Extra, Read All About Us! Many prestigious publications—international, national and local—including The New York Times, the New York Post, Reuter’s News and Westchester Magazine, have reached out to Mark for his real estate expertise over the

years. He has been featured in numerous publications, TV, video spots and radio covering many topics from market conditions to foreclosure to general real estate trends. Here is just a sampling of the print press coverage!

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MARK’S REPORTS

Go to: homeman.net/a-little-advice

Buyers and sellers have vast differences in experiences and success buying and selling real estate. That is why we’ve created many reports, concerning many very specific areas of real estate, in order to help our diverse “know-how” of consumers. If you have a need

or desire to learn more about “how something works” regarding real estate sales, we can help. Just tell us what your needs are . . . and we’ll provide you the report, and guidance, to help you understand the process.

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Marketing Your Property Marketing [mahr-kit-ing] verb, present tense Advertise or promote (something); To offer for sale

Marketing, Marketing Marketing!! It’s been said by many that “Mark” put the staging are just a few of the key factors in selling “Mark” in Marketing! This is the TRUE key to your home! Marketing is so much more than selling your home for the highest price. Our just putting your home on the Multiple Listing brilliant marketing plan is unending, strategic Service and sitting back waiting for buyers. It’s and multi-faceted. Your home is promoted the proactive difference that sets us apart from globally, nationally and locally so as not to miss the rest! any prospective buyer. We utilize the latest and greatest marketing innovations from 3D and interactive floor plans to single Marks' extraord inar property websites. And you’ll never see a and marketing k y market nowledge more comprehensive open house program along with his pro . . . all to draw buyers to your door! are equalled by fessionalism his Targeted bi-monthly communications, humor, all of w sense of compelling signage and exceptional hich are vita

l in navigating the wonderful proce ss that is selling a home. . . . As a consumer we vote with ou r selection of pa rtners. Choosing the Mark Seiden Re al Estate Team three times is the strongest recommendation Ic – Amy Gen an give!!! kins

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DIGITAL PHOTOGRAPHY Go to: https://Vimeo.com/MSRETVirtualTours How do most people first see houses that are for sale? Online! That makes great digital photography indispensable. The Team hires a professional photographer to shoot the property as seen through the “eyes of the buyers.” Since 94% of buyers preview houses online now, they are going to be looking at your house first through the camera’s lens.

Digital photography is used for every aspect of our Single Property Marketing:

e Custom For Sale Signs e Custom Open House Signs e Custom Brochures e Single Property Websites

Exterior photography highlights your yard and property.

Interior photography highlights the space inside.

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HOME STAGING How do you prepare your home to sell quickly? You stage it!! Did you know that it’s been documented that “staged homes spend 80% less time on the market compared to non-staged homes?” So, the Team brings in a professional Stager, at our expense, to help sell your home!!

Presenting Your Property to Buyers is the process of merchandising your home in order to emphasize the best features of the space. The key is to keep spending to a minimum, while yielding the maximum return on the investment. Before and after Staging is shown in the sample at right.

Lists of what to clean and remove with determination. The Team’s Stager provides a list of what is necessary to clean and what clutter to remove! Having furniture and personal belongings in each room is very important but too much causes a major distraction.

De-stink the property. Buyers want a house

Provide suggestions & even provide “the trades” to creatively do minor repairs and maybe even update kitchens and baths. Updating those rooms with new paint, hardware, new flooring and light fixtures may not only sell the house faster, but at a substantially higher price. But the key is to do as much repairing/updating as possible while spending the least amount of money to complete the job, creating a higher profit.

that is “move-in” ready. It’s important to get rid of the bad smells or it will sell for less than market value. The Team suggests ways to eliminate any “problematic smells” to get the house sold.

So, to get the highest price for your property: List it with the Team, Get it Staged and Get it SOLD!

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PROMOTE YOUR PROPERTY . . . How do you reach the entire world? These days everything is online. The Mark Seiden Real Estate Team connects your

property to the world by listing on hundreds of websites! Check out just some of the sites from which your property will be accessible.

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. . . GLOBALLY

Go to: HomeMan.net

MARK J. R E A L

E S TAT E

I N C.

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PROMOTE YOUR PROPERTY NATIONALLY . . . How do you reach the national community? Single Property Websites! The Mark Seiden Team offers 24 hour exposure and advanced marketing through single property websites featuring everything prospective buyers want. Your website will be accessible from

extension numbers on custom for sale signs and brochures. These “interactive” materials will have your property covered — and connected!

Go to: HomeMan.net/222HomeManDrive

MARK J. R E A L

800–749 –6600

E S TAT E

I N C.

2221

#: Property Extension and a texted link

ded information For 24 hour recor website, call now! to the property’s

ve, Briarcliff Manor 222 HomeMan Dri

Agent.net

Info@HomeMan

YOU, Our Community,

Voted Us …

BEST REAL ESTATE

OFFICE

2221

Dr., 222 HomeMan r— Briarcliff Mano Elegant, updated 1928 Tudor w/ ens, perennial gard Hometile roof. Go to .net/ es rti pe ro nP Ma omeproperty/222H ManDrive

Make a call to the 800 number on the Single Property Signs and/or Brochures, punch in the extension number and receive a text which leads right to the Single Property Website address.

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. . . SINGLE PROPERTY WEBSITES Single Property Websites feature links to the property’s brochure, fact sheet, floor plans and survey as well as area information, cost estimates, links to public transportation websites, and much more.

800–749–6600 Property Extension #:

2221

For 24 hour recorded information and a texted link to the property’s website, call now!

222 HomeMan Drive, Briarcliff Manor

Info@HomeManAgent.net MARK J. R E A L

E S TAT E

I N C.

YOU, Our Community, Voted Us …

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www. ho

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eMan.net 914-7622200

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PROMOTE YOUR PROPERTY LOCALLY How do you reach the local community? Signs and more! The Mark Seiden Team offers 24 hour exposure and advanced marketing through custom for-sale signs and brochures . . . sending everyone to the sellers’ Single Property Website.

2221

800 –749 –6600

Custom Property Signs are placed in front of all for-sale properties.

2221

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ty, Voted Us …

YOU, Our Communi

BEST REAL ESTATE

OFFICE

Within 2 weeks of your property coming on the market, we'll promote it with a “COMING SOON!” for maximum exposure!

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MARKETING TO THE MAX! FREE Thanksgiving Pie! Are you a valued client who has sold or purchased with us or referred to us in the past? Are you currently working with our team to sell or purchase a home? As a special thank you,*****ECRWSS***** PRSRT STD U.S. POSTAGE The Mark Seiden Real Estate Team will be offering PAID Seiden is OSSINING WHITE PLAINS, NY for your a FREE pumpkin or dutch apple piePostal PERMIT NO. 403 Customer Community Participation! Ossining, NYsent 10562 Thanksgiving holiday. More information will be ECRWSS out shortly. This is just our way of thanking you Mark Seiden, Rainmaker/Team CEO for your continued business and referrals. We LOVE ^ Raised in the Ossining school district and Seiden is BRIARCLIFF MANOR those referrals! And if you’re thinking about selling graduated from Ossining High School Community Participation! Local Estate Trends* or buyingReal a home, give usSales a call orand visit Market our website, ^ Ossining resident, with his wife, since 1993, HomeMan.netOctober ! Not only will we 2020 help you sell raising 3 children who attended 2020 - YTD 2019 - YTD Ossining School Sales Mark Seiden: or buy a home, but we’ll give you a free pie the Ossining schools from K-12 # of Months YTD** : 10 Sold On Market1 In Contract1 Sold Avg/mo. Sold section Avg/mo. ^ Raised in the Chilmark of Briarcliff Manor for Thanksgiving! ^ Former President of Ossining Library Foundation Single Family: $250,000 to $399,999 3 10 17 36 until high 3.6 school 37 3.7 graduation ^ Ossining Chamber of Commerce Member Single Family: $400,000 to $599,999 19 12 35 60 6.0 81 8.1 of A+) ^ Real estate office (BBB rating since 2005 headquartered in Briarcliff Manor since 2008 Single Family: $600,000 to $999,999 8 20 23 43 4.3 25 2.5 Our FIRST Drive-In Movie Event ^ JCYS Little League Baseball Sponsor since 2004 ^ Briarcliff Chamber of Commerce Member Single Family: $1,000,000 and above 1 7 1 3 0.3 3 0.3 ^ Ossining MATTERS Education Foundation’s annual was a GREAT success! ^ Club: 2 Family Homes 0 6 5 5 Briarcliff 0.5Manor Rotary 19 1.9Past President 5K/2 mile event Sponsor for overMulti-Family: 10 years Multi Family: 3 & 4 Family Homes 0September125th proved to6be 2 and Paul 0.2Harris Fellow 8 0.8 ^ Forest O’Fears sponsor ^ Briarcliff ^ Trunk or Treat participant Condominium: up to $399,999 4a super fun 15 day as we held 13 20 2.0Manor Little 37 League 3.7 Sponsor ^ Briarcliff Manor Harlem Magic Masters Basketball ^ Ossining Village Fair Participant — 10 + years Condominium: $400,000 and above 0 a drive-in screening 8 12 21 2.1 21 2.1 of Ferris Event Sponsor ^ Ossining Career Day Participant (AMD and up OHS) Co-Ops: to $199,999 3Bueller’s12Day Off for our 18 13 1.3 36 3.6 ^ Briarcliff Manor Education Foundation Supporter for over 10 years Co-Ops: $200,000 and above 5past, present 9 3 3 0.3 9 0.9 and future ^ Briarcliff Manor High School Cultural Arts Supporter ^ Ossining Athletic Booster Club Supporter *Total combined sales by ALL Brokerages reporting sales into the OneKey™ MLS. Mark Seiden R.E. Team (MSRET) does not represent that these are all MSRET sales. clients as well as some of our local community ^ Briarcliff Manor Garden Club Supporter ^ Ossining Children’s Center Supporter **YTD = Year To Date 10 1 = Data as of: 11/2/2020 ^ Briarcliff Manor-Scarborough Historical Society members. We enjoyed seeing Ferris, Cameron ^ MicroFund Supporter Supporter ^ Former Member of Ossining Board Recently In Contract/Sold Properties and Clients! Sloane play hooky for the Great Service = Happy ^ Briarcliff High School Yearbook Advertiser of Assessment Review for Tax Assessments day on a HUGE 40 Foot  First of all it IS a TEAM. Mark Seiden surrounds ^ Village of Halloween store painting ^ IFCA (Interfaith Counsel for Action) Executive LD! SOLD! SOBriarcliff screen! Viewing this 80’s himself with very competent people with superior participant Director Outstanding Community Service Award classic drive-in knowledge, guidance, pointing, cajoling; did Istyle say made ^ Ragamuffin parade participant ^ Earth Day Fair Participant theestate, night so special. And, in KNOWLEDGE of all things real timing, what Allyson Davidov, Listing Partner to do next, and NEGOTIATING Multiple theskills? true spirit giving, we I am aofreal Offers! ^ Ossining resident since 1990, raisingestate 3 children  monetary donations broker from California collected and have canned negotiated goods and Briarcliff 9History Scavenger Hunt! 34 Saddle Ridge Road, who attended the Ossining schools from Pershing Avenue, manyK-12 real estate deals, but Mark Seiden showed Westchester, an organization for Feeding Ossining Ossining ^ Former President of Ossining AMD PTA me how it was done in New York. I havetodone 3 those in need. Giving back Briarcliff Manordedicated helping $725,000 $349,250 ^ Served on many PTA committees fordeals 18 years through him. I learned each time. With this Ossining schools Scarborough to us asschools a to our community is so important Ossining ^ Ossining Booster Club Member deal the house sold in 11 days. Yeah, even I was Historical Society Thanksbut to our wonderful event sponsors: For 24 hour recorded information ^ Ossining MATTERS Education Foundation Supporter impressed. It was several dayscompany. of negotiation, and a texted link to the property’s Allan Block Insurance, Burke Energy and a fun challenge website, enter the extensionhas below! Amy Seiden, Marketing Manager the Mark Seiden Real Estate Team helped us find a Sound! for the families of Briarcliff! Get excited for a sociallyready, willing, and able buyer.Enveloping He represented me,And most importantly, thank ^ PTA Volunteer for over 15 years Featured Properties for Sale (and my wife, a real estate lawyer), you toand our professionally fantastic clients. We appreciate your distant, scavenger hunt! And here’s a bonus: get ^ Ossining MATTERS Education Foundation Board goalsand . AWESOME referrals! aided us in accomplishing our business to know some of our rich Village history along the Member/Past President — Jim & Nancy Van Tassel, + Secured Yankee legend/jazz musician, Bernie way! See if you can find all of the sites pictured. If formerly of 53 Park Avenue, Ossining Williams to perform at OHS to celebrate the you take any pictures of yourself at the sites you find education foundation’s 10 year anniversary. and post them on Facebook please use the hashtag #briarcliffhistoryhunt. This virtual scavenger hunt can An Equal Opportunity Company. Equal Housing Opportunity. 5 Pheasant Ridge Road, Place, If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. also be done 19-34 at anyLincoln time! For more information, visit: Ossining Ossining BriarcliffManorLibrary.org/Children.html Beautifully updated center hall Terrific tri-level end unit

Community Flyer!

Put the Most Money in Your Pocket When You Buy or Sell Your Home!

On a bi-monthly basis, we send a full-page, full-color marketing flyer to over 16,000 residential households — two entire zip codes — featuring our newest properties for sale as well as in-contract and sold properties. Our job is to PROMOTE your property! We saturate the local communities with important information about the current market conditions as well as local happenings.

800-749-6600

colonial on a cul-de-sac!

1238 Pleasantville Road, Briarcliff Manor, NY 10510

$659,222

Ossining schools

Ext. 2124

in pet friendly complex!

$349,222

Client Appreciation Shredding Event! Due to popular demand, we will be hosting our

2nd shredding event this March!

Once again, you will have the opportunity to safely dispose of old or unwanted, confidential documents! The shredding company, a 100% NAID certified company, will recycle 100% of the shredded paper. Last year, we shredded over 5,000 lbs of paper

equivalent to saving 38 trees!

S WHEN: Saturday, March 20th, from 10am-2pm

S WHERE: Mark Seiden Real Estate

Team’s rear parking lot, (1238 Pleasantville Road, Briarcliff Manor)

S WHAT TO BRING: Bring your boxes of

unwanted documents; there is NO LIMIT!

S GOOD STUFF: Bring canned goods and non-perishable items for the Ossining Food Pantry.

This event is open to both our clients AND the public for a $20 donation. All donations will go to the Ossining Food Pantry! Acceptable payment methods are cash OR a check written directly to the Ossining Food Pantry. Unfortunately, we cannot accept credit cards. RSVP TODAY at HomeMan.net/VIP!

DON’T FORGET! 

SPRING

FORWARD

REMINDER

It’s that time of year to turn the clocks forward! Remember, before you go to bed on Saturday, March 13th, SET your clocks forward ONE HOUR.

Ossining schools

An Equal Opportunity Company. Equal Housing Opportunity. If your property is currently listed with a real estate broker, please disregard. It is not our intent to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Ext. 2714

Television Advertising We’re on TV and people are watching! When thousands of viewers turn on News 12, CNN, Fox News and a host of other stations (on Cable and FIOS!), they’ll see our commercial. Of course, everyone has advice about buying and selling homes! But, is it good advice? These spots run throughout the day, 7 Days a week which helps

us cast the widest net to identify prospective buyers. But wait, there’s more! We also feature mobile ad messenger which hits thousand of eyes every week on one’s very own cellphone! All of our television and mobile advertising promotion provides a great marketing opportunity to sell your home! You can’t spell Marketing without Mark!

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OPEN HOUSES LIKE NO OTHER . . . What value does an Open House have? It just may lead your buyer into your door! Besides letting you and a Team member decide the day and time your property will be viewed, it gives you the opportunity to set up your home in its best light. Open Houses let prospective

buyers see and feel your home which they may have discovered online. Finally, seeing the competition (other potential buyers) viewing the property at the same time may prompt one prospective buyer into making a purchase faster.

Our Mark Seiden Real Estate Team Welcome Table is always at our Open House events. In normal circumstances, depending on the time of year and weather, our Table may be inside or outside the home. Visitors will be toured through e ic Open Hous r Limited Publ :00pm Welcome To Ou 10:30 am – 12 ember 17 Sunday, Sept

Mark Seiden omeMan.net MSeiden@H 914-200-4094

ders!

Len Our Wonderful

347–730–9563 Jeffrey Volcy Lenders UNMB Home p 914–653–6182 Graig Ghio Mortgage Grou Quintessential eon 914–282–7310 McK Eamon Loan Depot 914–755–3942 Lisa Ferrara gage Co., Inc. Superior Mort

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ension #: ted link Property Ext tion and a tex

orded informa For 24 hour rec call now! ty’s website, to the proper

Manor Drive, Briarcliff 222 HomeMan

Statistics show that neighbors often know, or

the property and receive an abundance of information about the home and neighborhood.

hear about, people who wish to buy in their own neighborhood. We mail out invitations to inform them that your home is for-sale and we are hosting an Open House to find a buyer! Come one, come all!

nAgent.net

Info@HomeMa YOU, Our Community,

Voted Us …

BEST REAL ESTATE

OFFICE

Turning Goals into Reality YOU, Our Community, Voted Us …

BEST REAL ESTATE OFFICE

914.762.2200

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MARK J. R E A L

E S TAT E

I N C.

. . . WITH ADVERTISING LIKE NO OTHER Go to: https://vimeo.com/msretvirtualopenhouses Open House Online Announcements # of People Reached

2221

“Open House # of Clicks on Post

This Weekend!” Sign Rider

This is added to the for-sale sign on the Monday prior to the Open House weekend.

“Open House” Facebook Post This is a “boosted” (PAID) ad that goes to THOUSANDS of local buyers!

222 HOMEMAN DR 11:30-1:30 2221

We distribute between 5-10 signs per Open House! Each sign has “Dry-Erase White Board” to write in the address and time of the Open House to make it easy for all buyers to find your home!

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914.762.2200

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MARK J. R E A L

E S TAT E

I N C.

FEEDBACK ON SHOWINGS AND THE MARKET Want to know what every visitor has to say about your property? Interested in how your property compares to other properties on the market? r - Listing Agent

Friday, September

The Mark Seiden Real Estate Team offers clients Advanced Showing Appointment and Feedback Services, Market Snapshots and Property Viewing Reports! Hi John, Hi John, Here is your Market Snapshot for 222 HomeMan Drive, Residential.

Past Showing

•

2. Compare Your Property To The • Current Market In One Glance!

Property Views per site by Month 12,000

1 2 3 4 5 6 7 8 9 10 Apr 11 12

10,000 8,000

HGMLS 1-800 0% # 0%

6,000

4,000

O-H / Other 2%

2,000

Single Property Website 0%

0 Zillow 49%

HGMLS

K35:Q41 Jan

Feb

Mar

Trulia.com

Zillow.com

Dates

03/05/2019 31/05/2019 13/06/2019 27/06/2019 11/07/2019 13/08/2019 31/9/2019 01/10/2019 16/10/2019 08/11/2019 26/11/2019 31/12/2019 30/01/2020 14/02/2020 03/03/2020 31/03/2020 30/04/2020 31/05/2020 30/06/2020

Month-Year

May-19 May-19 June-19 June-19 July-19 August-19 September-19 October-19 October-19 November-19 November-19 December-19 January-20 February-20 March-20 March-20 April-20 May-20 June-20

$1,274,222 $1,249,222 $1,224,222 $1,199,222 $1,149,222 $1,099,222 $1,099,222 $1,049,222 $1,049,222 $974,222 $949,222 $949,222 $949,222 $934,222 $914,222 $914,222 $914,222 $914,222 $914,222

Zillow HGMLS Eproperties Other Property Views HGMLS Trulia.com Zillow.com 1-800 # Month Lifetime Month Lifetime Month Lifetime Month Lifetime

Realtor.com Trulia.com Zillow.com 1-800 # Eproperties.com O-H / Other 35 4,037 4,037 3 18 262 92 1,673 1,673 1 25 218 87 3,383 3,383 2 25 118 11 6,265 6,265 0 28 82 89 10,063 10,063 4 30 142 113 8,213 8,213 1 12 158 12 1,602 1,602 1 4 0 16 2,256 2,256 0 5 361 20 1,558 1,558 1 3 0 25 1,728 1,728 2 7 57 May24 Jun 2,472 Jul 2,472 Aug Sep 1 Oct 9 Nov Dec 77 29 2,901 2,901 1 5 99 1-800 #

Single Property Website

O-H / Other

Realtor Trulia

Last List Price

41 0 0 44 12 16 20 0 25 0 24 29 35 92 0 87 11 48 69

41 41 41 85 97 113 133 133 158 158 182 211 246 338 338 425 436 484 553 553 553 553

1,846 1,846 0 1,846 0 1,846 1,408 3,254 1,602 4,856 2,256 7,112 1,558 8,670 0 8,670 1,728 10,398 0 10,398 2,472 12,870 2,901 15,771 4,037 19,808 1,673 21,481 0 21,481 YOU, Our Community, Voted Us … 3,383 24,864 BEST REAL ESTATE OFFICE 6,265 31,129 8,217 39,346 6,805 46,151 46,151 46,151 46,151

1,846 0 0 1,408 1,602 2,256 1,558 0 1,728 0 2,472 2,901 4,037 1,673 0 3,383 6,265 8,217 6,805

1,846 1,846 1,846 3,254 4,856 7,112 8,670 8,670 10,398 10,398 12,870 15,771 19,808 21,481 21,481 24,864 31,129 39,346 46,151 46,151 46,151 46,151

0 0 0 0 1 0 1 0 2 0 1 1 3 1 0 2 0 4 1

Appointment Center - Listing Agent

Not received.

- Listing Activity Reports - 222 HomeMan

0 0 0 0 1 1 2 2 4 4 5 6 9 10 10 12 12 16 17 17 17 17

Single Property Website

Month 4 0 0 3 4 5 3 0 7 0 9 5 18 25 0 25 28 26 9

Receive Web access 24/7 of all of your showings, including the feedback from the buyers’ agents who showed your property! In addition to Web access, you have the option to receive phone calls, emails and/or text confirmations for all appointments, changes and cancellations. 642635 ortAgent/94 ActivityRep rts/Listing .com/Repo https://apptc enter.showingdesk.com/Reports/Listin owingdesk gActivityReportAgent/94642635

Lifetime 4 4 4 7 11 16 19 19 26 26 35 40 58 83 83 108 136 162 171 171 171 171

O-H / Other Month Lifetime 72 0 0 91 0 361 0 0 57 0 77 99 262 218 0 118 82 70 67

72 72 72 163 163 524 524 524 581 581 658 757 1,019 1,237 1,237 1,355 1,437 1,507 1,574 1,574 1,574 1,574

Month 3,809 0 0 2,954 3,221 4,894 3,140 0 3,547 0 5,055 5,936 8,392 3,682 0 6,998 12,651 16,582 13,756 0 0 0

Grand Totals Avg. Hits per day Lifetime 127 0 0 98 107 163 105 0 118 0 169 198 280 123 0 233 422 553 459 0 0 0

3,809 3,809 3,809 6,763 9,984 14,878 18,018 18,018 21,565 21,565 26,620 32,556 40,948 44,630 44,630 51,628 64,279 80,861 94,617 94,617 94,617 94,617

Turning Goals into Reality

914.762.2200

4/5

3. Property Viewing Reports Sent To You Every Month!

Property Address: 222 HomeMan Drive

49%

Feedback

tcenter.sh

https://app

With our Market Snapshot system, you will always know who is your direct competition, how many of those properties went into contract and how many have sold, and at what price. You’ll always know what is happening in your market!

Property Views per Site by Lifetime Trulia

James /2020 1:00 Friday, 08/30 September 4 PM - 1:15 PM Activity Type

Man Drive

Reports - 22 Home

Notes

1. Web and Email/Text Access to Showings, Showing Confirmations and Feedback!

•

John

Showing Agent

- Listing Activity

Drive Activity Date e on DrivShowing Agent ReceivedNotes HomeMan Feedback Price Change Notification orts - 222 08/31/2020 at 9:58 Feedback Activity Rep 09/01/2020 8:00 tes AM No nt - Listing PM ANN AgeMARIE ing 08/30/2020 ter - List Past Showing ointmeDeclined nt Cen 11:45 AM - Showing Showing Agent App 09/01/2020 6:00 Friday, September Nicole by PM 4 GregDa(Owner) te 12:15 sent t Center - Listing Agent PM - 6:45Appointmen Feedback not sent not- Listing PM Activity Activity ved on - 222 HomeMan ReceiReports tember 4 Feedback line Drive d 0 Activity Friday, Sep Type at 12:18 on this declined dec 0 8:0 Activity Date on this Showing Agent 08/31/2020 09/01/202 showing. Type PM Notes a showing. EiraldShowing Feedback PM Activity Price/2020 Change Past 08/30 tification Nicole 09/01/2020 7:50 08/23/2020 1:30 Rose ange No Past Showing 0 AM 6:0 0 Price Ch 11:0001/202 PM - 2:00 PM Received on From AM 09/ on Received 11:25-AM 5 PM 6:4 08/23/2020 at 6:15 $649,222 to PM /2020 at 11:35 From 08/30$674,222 g win PM to Sho Canceled Showing 9,222 Declined AM 08/31/2020 5:00 $64LING 9:30 Karen (Owner) by /2020 LING (Showing 08/30 Agent) Buyer no $674,222 by Greg sent PM - 5:30 PM Feedback not sent Past Showing 0 AM Showing dback not longer 9:45 0 7:5Canceled interested AM - 01/ in property 08/23/2020 1:00 FeeJessica celed 09/ 202 on this canceled by Jessica (Showing Agent) Buyer Received on on this can no PM - 1:30 PM Feedback not sent AM showing. longer interested in property Buyers 08/29/2020 at 5:04 showing. do e on this canceled ang Past Ch Showing not want to G Price with existing LINcompete PM ny AO. 1:00 08/29/2020 showing. 0Betha 2:20 Faye 5:0 /2020 0 Best 08/29 of luck 202 & thank you! ed. 08/31/ PM PM - 2:00 PM Not received. Past Showing - 3:20 Not receiv PMPM - 5:30 PM Canceled Showing Feedback not sent er 08/23/2020 11:30 Showing Nelly by Nelly (Showing Agent) Buyer Agent) Buy Canceled on this canceled AM - 12:00 PM Feedback not sent (Showing in property Past Showing no longer interested by LING Faye in property showing. 08/28/2020 3:00 0 on this canceled interested Marko 0 1:0Karen /2020 9:30 08/29 no longer 08/29/202 on PM - 3:30 PM Received on Canceled showing. AM - 9:45 Received at 5:02 0 PM AM PM 2:0 ng 0 08/28/2020 at 5:02 Showi Past Inspection 08/28/202 08/23/2020 9:00 Karen wing PM Sho Christopher by t Pas PM Not received. AM - 11:30 AM Feedback not (Showing Agent) Marko requested for 0 3:00 Declined Showing 08/28/202 08/26/2020 6:00 inspections. 7:20 ALBA Angely /2020 by Greg (Owner) 08/28PM - 3:30 PM not sent PM - 6:15 PM Feedback not sent Past Showing Past Showing Feedback lined PM - 7:35 PM 08/22/2020 1:30 wing dec on Nelly this declined on this Past Sho ved on Recei PM - 2:00 PM Not received. ng up g. was showing. at 8:01 winbut is not showisho on 08/28/2020 Some reason this Past Showing to make sure it’s ely PM so I just wanted 08/26/2020 5:00 0 INAAng BETT confirmed 5:00 6:0 Laji /2020 08/2808/ 26/2020 ed. PM - 5:30 PMthe books! Not received. Past Showing Past5 Showing PM PM Not receiv PM - 5:30 08/22/2020 1:00 PM - 6:1 Nathaly ed. g receiv Not Showin PM - 1:30 PM Received on Declined (Owner) 08/22/2020 at 1:37 Past Showing by Greg Laji 08/24/2020 2:00 PM 5:00 Jasper 2020 Saile 08/28/2020 ed. 08/26/ PM - 2:30 PM Not received. Past Showing Canceled -- 5:30 PMShowing Not receiv 11:00 AM 08/22/2020 1:00 PMby Nelly Nelly ed. PM receiv Not g 12:00 win PM - 2:00 PM Feedback not sent Past Sho on this canceled Jasper Ashley 2:00 showing. Past Showing 08/28/2020 24/2020 08/ 08/23/2020 4:45 Past Showing Canceled - - 2:30 PM Showing Olivier 10:30 AM PM PM - 5:00 PM 08/22/2020 9:30 JEREMY Received on by JEREMY (Showing Agent) 0 ved onReceived on AM Recei g 5:5 11:00 Buyer at win 0 AM Feedback - 10:30 AM not sent 08/24/2020 at 5:50 Past Sho schedule changed 08/24/202 08/27/2020 at 6:46 on this canceled PM PM PM Nicholas showing. Past Showing 08/27/2020 5:30 Olivier 08/23/2020 3:30 Past Showing PastPM 0 4:45 Showing David PM - 6:00 08/23/202 on PM - 4:30 PM 08/22/2020 9:00 Received on Teresa Received at 2:12 0 PM PM - 5:0 0 AM - 9:30 AM Not received. 202 08/24/2020 at 2:12 08/24/ Received on wing Past Sho at 8:04 PM 08/28/2020PM Past Showing David PM 0 08/23/2020 3:00 0 3:3INA Declined 5:00202BETT MaryAnn 08/27/2020 ed. 08/23/Showing PM - 3:30 PM 08/21/2020 6:30 Past Showing Not received. Teresa by Greg Not receiv PM 4:30 PM PM - 5:30 PM -(Owner) PM - 7:30 PM Feedback not sent Received on wing on this declined Past Sho 08/28/2020 at 12:18 showing. MaryAnn PM 0 CARM 0 3:0ELLA Declined 202 Showing /2020 Past Showing 08/27 08/23/ 08/21/2020 6:15 Past Showing 08/23/2020 Louis byAM 2:00 Greg -PM(Owner) Lisa - 3:30 PM 11:15 sending on Feedback not sent PM - 2:30 PM PM - 6:30 PM Received at 4:58 Received on 12:15 PM wing covid 0 on this declined Past Sho 08/23/2020 at 4:58 08/23/202 disclosures showing. PM PM shortly Past Showing /2020 Lisa S Past Showing08/26 08/21/2020 6:00 0 2:0 New Listing 08/23/2020 0 Elizabeth 2:00 Lisa 08/23/202 on Received on PM - 3:00 PM PM - 6:15 PM Received at 3:29 Received on 0 PM PM - 2:3 0 08/21/2020 at 08/24/2020 at 3:29 08/24/202 wing 10:04 PM Past Sho PM PM Lisa Canceled Showing 2:00 08/23/2020 2:00 0 t Past 202 Showing 3/3 sen Erin by Erin (Showing Agent) Accepted not 08/23/ PM - 2:30 PM 08/21/2020 4:30 Stephanie Feedback celed Feedback not sent 0 PM offer on property so clients declined PM - 3:0 PM - 5:00 PM on this canceled Not received. on this can 12377 the wing ityReportAgent/948 Past Sho showing. showing. eports/ListingActiv howingdesk.com/R Erin https://apptcenter.s 0 2:00 202 Past Showing 23/ 08/ 08/21/2020 1:00 0 PM Daniel PM - 2:3 PM - 2:00 PM Received on Showing 08/21/2020 at Canceled owing Agent) https://apptc (Sh enter.showin perty so gdesk.com/Reports/ListingActivityRep 10:26 PM by Erin pro 3/5 ortAgent/94642635 offer on Past Showing Accepted lined the 3/5 08/21/2020 12:30 Dante clients dec PM - 12:45 PM Not received.

•

Seller's Name:

Activity Date

Activity Type

Here is your Market Snapshot for 222 HomeMan Drive. Residential

View oamparable listings in this area - -

Appointment Cente

Is the marketing working? You will never have to wonder if your property has maket exposure or is being viewed by those looking for a home. We analyze the data from all the major websites where your property is marketed to potential buyers, and we then send you a monthly report.

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HOME OWNERS’ WARRANTY Why should a seller take advantage of a homeowner’s warranty program? Many sellers feel that once they accept an offer, “the deal is done.” However, that’s not necessarily the case. Next, the buyers will do “inspections” on the property. That is when the most “serious re-negotiations” begin to reduce your price! The best way to limit any sort of “credits” after the inspection is to ensure that there is already a HOMEOWNERS’ WARRANTY in place. This will actually protect the buyers from large expenditures for repairs or replacement costs after they close! Therefore the buyers will have no reason to ask for large credits of the seller . . . , or to repair items that are covered by the warranty! We’ve partnered with American Home Shield, a leading industry expert with over 40 years of experience, to provide this warranty opportunity. Once ordered, many systems will even be covered for you, the seller, in case

something breaks prior to the home being sold! And in addition, the buyers will be covered for an entire year, starting from the closing date of the transaction . . . no matter how long ago you signed up for the program! You may choose from several coverage options depending on the number of systems that are in your home that you wish to cover. You have the convenience of 24/7/365 service requests and a network of over 10,000 independent, reputable home service professionals. And if something breaks down, you don’t pay for the actual repair or replacement cost for covered items . . . you only pay a small service fee! And the best part is…there are no upfront costs. You pay for the warranty at closing! The Homeowners’ Warranty . . . a proven way to protect your price!

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THE FIRST THREE WEEKS . . . WHAT HAPPENS? Ready to get started . . . ?

The first important step is to sign and complete our Listing Agreement / Disclosures.

Then . . .

Before we even go on the “MLS”

e Bring in the Stager to assist you in getting the home ready for photos (optional)

e Research to ensure that all Certificates of Occupancy

e Prepare customized “For-Sale sign” e Enter listing into the MLS system, but not go live– Preview information to ensure all is correct

are in place and all “Open Permits” are closed out

e Determine date to “officially go onto market” e Send all marketing materials to sellers (MLS and

unforeseen “Easements or Encroachments” that may

single property website) for sellers’ approval

e Procure survey, if available, to ensure there are no delay a closing

e If property is a short-sale, order and procure “Lien

e Revise any/all changes to the marketing making ready to go live

and Judgement Search” from Title company

e Schedule stager to provide “to do” list to prepare home for photos

e Schedule time to shoot the property photos e Schedule time to create the floor-plan of the home e Schedule 3D tour of the property (if applicable) e Procure the “upgrades” of the property for marketing from the sellers

e Procure all the annual “utility costs” of the property from the sellers

e Review the showing procedures with the seller e Procure the keys to the property from the seller, make copies and test all keys/locks

e Install lockbox e Prepare property flyer and “upgrades list” e Receive photos from photographer and label all photos for marketing

e Build “Single Property Website” e Record “24 hour description of home” onto 800#

First Week on the “MLS”

e Go live on the MLS e Go live with the “Single Property Website” e Put up “For-Sale” yard sign e Syndicate listing to real estate websites e Schedule first “Public Open House” for following weekend

e Post and boost “New Listing” to Facebook e Input property information onto back-side of master property flyer for cross-marketing to other Mark Seiden Real Estate Team properties

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provided any feedback

requesting information about the property to discuss buyers’ interest and/or an offer

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IT’S A LOT MORE THAN “PUTTING IT ON MLS!” Second Week

e Attach “Open House this Weekend” “Star Burst” onto “For-Sale” yard sign

e Create and send out a minimum of 100 “Public Open House” invitations to neighbors

e Invite buyers and agents to upcoming Public Open

e Begin agent to agent marketing efforts e Monitor appointments that were made to show the property

e Analyze all showing feedback and procure any missing feedback from agents that showed the

House

property

Zillow and many other websites

requesting information about the property to

e Post upcoming Open House onto the MLS, Facebook, e Call ALL agents who provide any feedback e Hold Public Open House at end of week – second

discuss buyers’ interest and/or an offer

weekend on the market

Third Week

e Provide results of first Public Open House e Discuss schedule to provide next Public Open House

e Call sellers to discuss activity: number of appointments and showings of the property

e Place onto monthly mailing brochure as a

“featured property” — mailed to over 16,000

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

addresses

Ongoing activities

e Show property to potential buyers e Follow-up on Internet leads e Examine market conditions e Monitor comparable properties for sale e Check for foreclosures and short sales in market e Continue to schedule “Public Open Houses” every two to three weeks

e Adjust price of property as necessary based on

e Post upcoming Public Open House onto the MLS, Facebook, Zillow and many other websites

e Analyze all showing feedback and procure any missing feedback from agents that showed the property

e Call ALL agents who provide any feedback requesting information about the property to discuss buyers’ interest and/or an offer

market feedback

e Invite buyers and agents to upcoming Public Open Houses

This is a very busy time for you and our Team. So, sign-up and let’s get going!

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Remarkable Properties

Distinctive, Exceptional and Luxury Homes Remarkable [ri-mahr-kuh-buh l] adjective Worthy of notice or attention; striking

Marketing Luxury Properties is what we do!! We market Estates, Hudson-River-View Properties, Horse Properties, Antique and Historic Homes, New-Construction-Estate Homes, Penthouses and more, like no other Brokerage in Westchester County! The Mark Seiden Team positions a home to move quickly at the highest price the market will bear. Each seller is provided a unique and unparalleled marketing program tailored specifically for each seller’s needs. That is our promise! And we’ll deliver with excellence!

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Mark—

g and selling you did on marketin b jo t ea gr a t ha w $1.2M. Your We can’t believe rcliff Manor for over ria B in e m ho ul tif “over the top” our beau so totally unique and as w m ra og pr g first tin whole marke in immediately in that g in ur po n ga be ly al ting that the offers liter at your unique marke th ed cit ex so e er w e W ing war week after we listed. even resulted in a bidd ns tio tia go ne l fu ill sk at was program and above market price th an at e m ho r ou ll se ract that enabled us to g the signed sales cont in av H ! ice pr t lis r ou believable. We $20,000 more than use was just plain un ho e th g tin lis of are ks within 3 wee d acquaintances who an ds en fri r ou of l al ork. recommend you to Keep up the great w . ea ar ur yo in es m selling ho Wozniak —Tom and Nancy

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Go to: 222RemarkablePropertyBlvd.com

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Remarkable Marketing Welcome to the Luxury Division of the Mark Seiden Real Estate Team! We’ve assembled a discerning team of professionals to provide: Staging High definition photography 3D photography Aerial photography Night and twilight photography High-end-glossy brochures Custom-designed, luxury Single Property Websites Customized For-Sale signs

Every Mark Seiden Real Estate Team’s property-listing is in a class of its own. Our marketing plan positions our properties, in a heightened competitive environment, to maximize exposure and to attain the highest price for the sellers. The Mark Seiden Real Estate Team is a full-service team, representing sellers, buyers, renters, landlords and developers of luxury properties. Our Team of agents offers exceptional insight into the vast areas of the business, and provides specialized attention to buying or selling high-end real estate. With an unequaled ability to be discreet, our clients also enjoy a company that is small and flexible to meet the sellers’ ever-changing marketing needs.

e e e e e e e e

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Remarkable Promotion Want to give your distinctive and remarkable home that extra push? Remarkable Properties, the Mark Seiden Real Estate Team’s Premium Marketing division, has extra features such as walkthrough floorplans in 3D and aerial photography!

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3D Floor Plans See each floor in 3D and take a virtual tour through the entire home. Floor Plans Get a new perspective by being able to look at a room’s photo while looking at that same room on the floor plan . . . at the same time.

I N C.

Aerial Photography From up above, see dramatic, compelling views of the home’s exterior . . . go right up to the front door too. Gallery See everything at once! Read about the property, download a brochure, see and print floor plans and look through photos of every room.

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Remarkable Aerial Photography and Brochures A picture is worth a thousand words or perhaps multiple thousands of dollars in a seller’s pocket. With a more competitive real estate market and a greater sophistication in home search methods, it’s absolutely critical to differentiate a luxury property. Using flying cameras, drone photographers create dramatic, compelling shots to show far-reaching shots of landscapes, river vistas and seamless fly-arounds of spectacular home exteriors with the unique ability to highlight many property features. They are flying down onto properties from 1,000 feet in the air, highlighting the details of a large, expansive property in impressive form.

Shadow Brook

Your special property requires a unique, expert approach in order to reach and appeal to those most qualified to purchase a luxury property. And that is where our luxury home brochure comes in. The brochure will serve as a key piece in our comprehensive marketing strategy designed to sell your home quickly and for the highest price possible. The brochure, produced with many beautiful full color photos and elegant design, will masterfully showcase your property.

222 Homeman Drive ~ Briarcliff Manor

REALTOR

1238 Pleasantville Road, Briarcliff

Manor, NY 10510

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Remarkable Key Resources

No matter what information a buyer needs, we have it! Download the property’s survey or floor plan. Need information about the school district or Metro North? A buyer will get it here! Still have questions? A buyer completes our “Contact Us” form and we immediately get right back to them!

Shadow Bro

iarcliff Man

an Drive ~ Br

222 Homem

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Remarkable 3D Virtual Tour! Tour! Want to let potential buyers tour your home virtually? The Mark Seiden Real Estate Team offers clients a state-of-theart digital presentation which lets viewers journey throughout the entire property. There are many ways to view the property.

First, take a “doll house” look at your property. See the entire house at once.

Or take a look at each floor.

Click on an area to travel through the space. Go from room to room and then floor to floor.

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DOES ALL THIS STUFF REALLY WORK?

LD after The Seiden Team SO TATE SIX LARGE REAL ES ! ED COMPANIES FAIL

, Briarcliff Manor, 120 Aspinwall Road ol District Briarcliff Manor Scho d failed tional Realty listed an ✹ Sotheby’s Interna to sell in 91 days ed al Estate listed and fail ✹ Douglas Elliman Re to sell in 182 days d sidential Brokerage liste ✹ Coldwell Banker Re ys da and failed to sell in 89 l listed and failed to sel ✹ Houlihan Lawrence in 261 days to sell nd listed and failed ✹ Century 21 Havila in 757 days 616 days d and failed to sell in ✹ Keller Williams liste te Team SOLD,

Mark Seiden Real Es

LIST PRICE . . . IN A BIDDING WAR, AT

IN ST 53 DAYS! CONTRACT . . . IN JU

t the lly still think it is abou So, do you really, rea ent? ag the t no d an se . . . company you choo

rence! There really is a diffe Team Call the Mark Seiden TODAY!

seller of Just read what the 120 Aspinwall Road t! has to say about tha

In Contrac t in 53 Days!

services I out the exceptional I cannot rave more ab property My m. tea den and his received from Mark Sei ltiple agents mu h wit d an rs yea had been listed for s able to ster — yet not one wa throughout Westche e of my sal the left I if me that deliver. Mark assured he would sell it s nd ha ble pa ca property in his busitands the real estate his quickly. Mark unders vy, sav ss sine bu his er with rdiness — and togeth rao ext his s, mmunication honest and open co ethic, he ls and his hard work nary negotiation skil r. Mark’s alto Re at gre a ts of has all the ingredien who are ls na sio fes group of pro team is also a great and always ble ha ac pro ap nt, extremely compete and his hough I knew Mark very responsive. Alt I always , nts clie er oth g many team must be jugglin rk and his team Ma . me to d ate dic felt they were de hly recomfor me. I would hig were always there sell or buy to g kin loo e anyon mend Mark Seiden to l estate rea the unsurpassed in a property. Mark is a premiere at wh of e itom ep industry. Mark is the sales fall uld be. After having service provider sho rs, I am yea for d disappointe through and being lived up to his He n. de Sei rk Ma glad I finally found l offers, 4 weeks I had severa promises and within t, and ac ntr co in s eks I wa within less than 7 we perty was sold. within 9 weeks my pro Manor — John Caroli, formerly

of Briarcliff

rs say about us? e uy b nd a rs lle se r e oth Want to know what t TODAY and see! Visit HomeMan.ne

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LISTEN TO WHAT PEOPLE HAVE TO SAY ONLINE To Read More Reviews Go to: www.HomeMan.net

After 3 frustrating years of attempting to sell our home with other agencies, we hired Mark and his team and had an accepted offer within 4 weeks. We were thrilled with the results Mark and Allyson got. Our home sold quickly and we got significantly more than any of the offers we had gotten in the past. Mark’s team was exceptionally professional and helped us navigate a difficult real estate market.

Go to: https:// vimeo.

Trust Mark and his team to work quickly, getting you top value on your home with state-of-the-art marketing systems, strategies and techniques. Mark is also a shortsale and distressed property expert.

Jack Castaneda — 5 ★ We have worked with the Mark Seiden Real Estate Team since 2001, first as a purchaser of our home in Briarcliff Manor and then as a seller this year. Both times, Mark Seiden’s team came through with flying colors. As buyers, he found us the perfect house in a great neighborhood with an excellent school system for our family while quickly selling our townhouse in Dobbs Ferry. Thanks to Mark’s knowledge and expertise, the closing and move went through smoothly without any problems. When it came time to sell my house in Briarcliff Manor this year, we knew he was the Realtor for us. If you are buying or selling any real estate in Westchester County, this is the best company in New York. Jack and Janet Castaneda, November 6

Michael Turco — 5 ★ Michael Turco ★house and helped Mark and the team— sold5our

Mark soldMark our house helped us buyand ourthe newteam home. and theand team really us buy our new home. Mark and the team worked hard and it shows in the quality of really worked hard it shows in the quality of work that wasand performed. Dedication and work that was performed. Dedication and experience no matter the price of the home. experience no matter the price the always home. We are the perfect example andofI am We are the perfect example and I am always telling people our story and experience using telling people ourteam. story and experience using the Mark Seiden

★★★★★ szavo54 reviewed Mark Seiden

We were sellers and words cannot describe the incredible experience my family had with Mark Seiden and his entire group of professionals. There aren’t enough adjectives in the dictionary. From start to finish it’s nothing but the best service throughout your purchase or sale. It starts with a friendly face and a genuine desire to help; honesty & integrity; local knowledge and how to prepare your home for sale. The process is simple and if you follow it, you will sell your home quickly and at the top of the market. And if you’re a buyer, he will negotiate the best price and terms to save money. The follow up attention is out of this world and is second to none, and the team as a whole, is excellent! I spent 36 years in the corporate world and haven’t seen this type of dedication from Fortune 500 companies and other Blue Ribbon firms. There are Realtors® and then there is Mark Seiden, the “Gold Standard” in the industry. The choice is yours, we couldn’t be happier!

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Helped me sell a home

914.762.2200

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A LITTLE HUMOR—YOUR HOUSE AS SEEN . . . Have you ever wondered what other people think when they see your property? Your home is a very special place full of memories and your own family traditions. The truth is, not everyone will feel quite the same way about the property you are selling. Take a look at how some may view your property . . .

. . . by Yourself

. . . by Your Buyer

. . . by Your Lender

. . . by Your Appraiser

. . . by Your Tax Assessor Turning Goals into Reality

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Price Smart/Sell Smart Price [prahys] verb, present tense To decide the amount required as payment

Sell [sel] verb, present tense Transfer (goods) to another in exchange for money

Smart [smahrt] adjective Shrewd or sharp, as a person in dealing with others or as in business dealings

entire eased with the pl d an y pp , ha We are me. Mark Seiden ho r ou g in ll d an process of se entire staff di e th d an e d Le Allyson, r house sold an ou g in tt ge in can be excellent job ing your home ll Se y. ne mo for the most s very simple. wa it t bu , sk ta e an overwhelming Team did all th te ta Es al Re a, The Mark Seiden went to Florid We g. in ck pa s n! work, beside me! Thanks agai ho r ou ld so and they a d David Mirand – Elizabeth an

We have known Mark Seiden for over 16 years and have worked with him on over 7 real estate tran sactions. We worked with other real estate agents prior but concluded that Mark had the most experience and best understanding of the Westchester real estate mar ket to meet our needs. Familiarity with the luxury home market was extremely important, as this is a spec ial niche, which required a strong marketing skill set. Our homes ranged in price from $400,000 to over $1,000,000. Each transaction involved selling a home and each time his team found buyers in a reas onable timeframe. Mark executed marketing strategie s that go well beyond what other agents provide. Our area is saturated with claims of high-end real estate agents and brokers offering a lot of hype and “smoke and mirrors.” Mark has over 20 years of experienc e, setting him apart from all the other agents and brokers in our area. One thing we learned from buying and selli ng with Mark is how critical strong negotiation skill s are in order to close a deal. We have heard horr or stories from our friends and relatives on how sale s and purchases fell apart because of an agent’s weak negotiation skills. We have never lost a deal or missed an opportunity and we know this is a result of Mark’s strong negotiation skills. You can ask any of our relatives and friends and they will tell you that we would never consider another broker! —Joanne and Don DelleBovi

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INTELLIGENT PRICING AND TIMING What are the secrets to pricing a property? Pricing a home for sale is as much art as science, but there are a few truisms that never change.

Fair market value attracts buyers, overpricing never does.

ASKING PRICE

MARKET VALUE -10% -15%

10%

30% 60% 75% 90%

If you don’t get many showings or offers, the home is probably overpriced and it’s not comparing well to the competition. Since you can’t change the location, you’ll either have to improve the home’s condition or adjust the price. Showing feedback will track the buyers’ reaction to your home on the market. The market can always change its mind and give your home another chance, but by then you’ve added “days-on-themarket” and perhaps allowed a stigma to cloud your home’s value.

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The market never lies, but it can, and does, change its mind.

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With strategic and fierce marketing, and a description in the MLS, your home will get the greatest flurry of attention and interest in the first two weeks.

TIME ON MARKET* *IN WEEKS

Intelligent pricing isn’t about pricing the property high — it’s about getting your home sold quickly at the highest price the market will bear!!

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The first two weeks of marketing are crucial.

PERCENTAGE OF BUYERS

+15% +10%

ACTIVITY

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THE VALUE OF YOUR HOME In a neighborhood of similar homes, why is one worth more than another? That’s a question that’s befuddled buyers and sellers for ages, but the answer is simple. Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are:

Location: The closer a home is to jobs, parks, transportation, schools and community services, the more desirable it is. Size: Square footage impacts home values because they’re built using more materials. Larger lot sizes may mean more privacy. Number of bedrooms and baths: Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint. But today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to sell for more than a home with carpet and laminate countertops.

Condition: The closer in age a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes as updated and in top repair as possible. Curb appeal: From the street, the home looks clean, fresh and inviting. Crisp landscaping with flowers won’t change the size or location, but it certainly adds charm.

When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you bought wisely, kept your home updated and in good repair, you should recoup most, if not all, of your investment.

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COMPARABLE MARKET ANALYSIS What is a CMA? No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, school districts and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

How is the CMA created? CMAs are generated by a computer program supplied by a real estate agent’s office using the Multiple Listing Service (MLS). The MLS is available to licensed members only, including brokers, salespeople and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyers’ agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing due to new listings, pending sales, closed sales, price reductions and expired listings. CMAs will vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for the Mark Seiden Real Estate Team’s professional knowledge and advice.

How and why would CMAs Vary? CMA results may vary even between identical homes. One property may simply offer better drive-up appeal or is in better condition than the other, and that will be reflected in the sales price. Lastly, buyer and seller motivation can’t be quantified. You don’t know why sellers agreed to take less for their home or why a buyer paid more for another home. Family problems, corporate relocations and other reasons all play a role. What you can learn from the CMA is how long the home took to sell. If it was quick, the seller was highly motivated. If it didn’t, it was probably overpriced.

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ONLINE HOME VALUES AND YOUR HOME Have you ever checked your property value online? Plenty of sellers have visited online home valuation sites such as Zillow, eAppraisal, and others only to be shocked at the value of their homes.

Online Valuations Estimating a home’s market value is far from an exact science. What these sites attempt to do is provide greater transparency to homebuyers and sellers by making data derived from public records more . . . public. They publish what you paid for your home and how much you pay in taxes. Many have satellite views so accurate they can spot your cat laying on the front porch. How do they do it? Home valuation sites contract with major title companies to obtain county tax roll data. All properties are registered with the county for property taxing purposes. They also find ways to become members of local Multiple Listing Services, which are either subsidiaries of real estate associations or owned by local real estate brokers. That way, they have access to listing data.

Most sellers are pleased when the values appear higher than they expected, but many online valuations come in far lower.

Between tax roll data and listing data, home valuation sites apply their own secret sauce, or algorithm to come up with “Zestimates” or approximate values of what homes are worth. Sometimes the results are spot on, but they can also be terribly inaccurate. First, transaction data has to be recorded with the county, which could take weeks. But, what alters the algorithm most is that properties not currently on the market are also included in the data. The algorithms can’t possibly show whether or not a home has been updated, how well it’s maintained or esoteric values such as curb appeal and views. For that reason, online valuations should be used only as one of many tools to estimate a home’s value.

Ask the Mark Seiden Real Estate Team for their expert analysis! Please take a look at the comparative market analysis, or CMA, we will provide for you. There you will find the most recent listings and sold comparables, accurate to within hours or a few days at most.

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ESTIMAT ED S ELLER’ S NET PR O C EED S Date: __________________

Listing Price: $ ______________

Seller(s) Name(s): ____________________________________________________ Property Address: ____________________________________________________

Estimated Selling Price:

$ ______________

Less Selling Expenses . . . Commission (Seller representation):

______%

$ _______________

Commission (Seller-paid Buyer representation): ______%

$ _______________

Seller’s Concession paid by seller

______%

$ _______________

NY State Transfer Tax

.5 ______%

$ _______________

City ( ____________________ ) Transfer Tax ______%

$ _______________

Attorney Fee (estimated as they vary):

2,500 $ _______________

Title Pick-up Fee (if there is a mortgage to pay off)

750 $ _______________

Marketing Fee

495 $ _______________

Homeowner’s Association fee(s) (if applicable):

$ _______________

Other Exp.: ________________________________

$ _______________

Other Exp.: ________________________________

$ _______________

Total Selling Expenses:______% of sales price

( $ ______________ )

Gross Proceeds before mortgage payoff(s)

$ _______________

Less Mortgage #1 Payoff:

($ ______________ )

Less Mortgage #2 Payoff:

($ ______________ )

Less Other Lien(s) Payoff.: _______________________

($ ______________ )

Net Proceeds (Cash) to seller at closing

$ _______________

These estimates are not a warranted or guaranteed sales price or expenses. This calculation is compiled only as a guideline to assist the Seller to estimate net proceeds from a sale. Actual sales price and expenses may be significantly higher or lower depending on the Seller’s specific terms of sale. A more accurate estimate, based on the Seller’s actual transaction, is available from the Seller’s attorney when calculating the net proceeds for the actual closing.

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NOTES

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Additional Services Services [sur-vis is] noun, plural The action of helping or doing work for someone

Maerk in Seiden helped me sell my hous m sell our hoti to ed ed ne we d an me ed tin the market that other co e in a ly retir ge nt ce to re ed t ed jus ne d ha we s fe wi ing mpan th My mealtI d made lists of all the orswould never sell it! From star ies told re Briarcliff Manor. We ha en list our home. Stressful times. The fi t to nish, his co ev done before we could contact them when we were ready toansedll.attentiv mpany was very professional e to my needs. We to . Joy! completed a we spoke with told us from Mark Seiden’s teamed shus ov orup t vid sa Da le on in lys Al about 4 months and th wi e ok ok ho sp , y do all to fin e also got a W eded price that I never e all the things we ne thought we could ge She helped us organiz to fix up all those things that needed to be t. d with a great contractor d been well lived in for 19 years, suggeste – Andy d, Barresi ha done to a house that able in the early stages of decluttering ; an s, alu om inv ro s th updating ba a stager who wa cisions associated with the house. The de lor co e th in er lat then ing of ally in the actual stag bedrooms, etc. and fin ended up with a beautiful home ready We , results were stunning. cleaning up the paperwork on our property by ed ty lp list our proper to sell. Mark he zed so that we could professional artist ali fin O of C’s e th ing da gett ser to listing, they hire ite. properly. As we got clo our home that they posted on their webs of to take lots of photos d looked at active listings in the area to an er th use ge We sat down to ally had us price the ho ted, tu ac on ys All . ice pr ht operty was lis determine the rig priced it. Once the pr st few days ve ha uld wo we an th the fir higher ngs. We got 3 offers in we got immediate viewi saw our house actually ended up buying it. at and the first family th there. Amy Seiden then helped us through op d st Mark’s Team didn’t great local attorney an ing a d te es gg su g, sin clo the various stages of hout the final stressful stage. If I were go ug kept us informed thro Westchester County, NY, I would use Mark in e us ho a ey’re very to buy or sell ey know their stuff, th to do Th . ns tio es qu no , ain work we had Seiden’s team ag inimize the stress and phases. m d lpe he d an , l na sio profes closing ing ready, selling and during the whole gett – Harry Pugh

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OUR PREFERRED SERVICE PROVIDER PROGRAM

People are always asking us for recommendations when they need a resource for maintaining their homes, caring for their families or for other needs that have nothing to do with houses at all. That’s because we’ve put together our own trusted family of service providers that we depend on for our business as well as our personal lives. Until recently, we’ve kept our list of trusted people a closely guarded secret, restricting access to family, friends and our clients. But now, we’re here to serve you any time of the day or night.

We have professionals in over 100 categories who have earned the trust and respect of many of our clients as well as our team. There is everything from painters, contractors and home care specialists to doctors, lawyers, car detailers, dog walkers, trainers, architects and much more. Or, call our office at (914) 762-2200. We’ll be happy to help you! You’ll see that finding a trusted and reliable resource has never been easier.

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CREDIT . . . REPAIR AND MONITORING What do you need to do to keep your credit rating mortgage-ready? There are several ways to repair or increase your credit score. And, ways to maintain your already high credit rating. Learn what you can DO and what you DON’T want to do. Or, hire a professional company to repair, improve and/or E R CR E DIT EXP E RTS monitor your B US I N ESS & CO NS U M credit score for you.

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What’s In A Sco

Types of Credit New Credit

10%

Length of Credit Histo

10%

35%

15%

Amounts Owed Payment history

30%

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@betterqualified.c

Email Eric at: eric

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SHORT-SELL YOUR HOME Do you think the stress of missing mortgage payments is only affecting you? When a family finds itself in a difficult financial situation, eveyone feels it!

More and more people are experiencing heightened levels of stress and feeling out of control possibly due to one or more of the following: • Loss of job • Divorce • Disability • Medical bills • Reduced income • Military service • Business failure • Tax increase • Damage to property • Too much debt • Death of a spouse • Incarceration • Mandatory • Death of a job relocation family member • Severe illness • Inheritance • Mortgage adjustment • Separation • Insurance increase • Payment increase

But, if you could sell the property and move where it will cost you substantially less each month, you could lessen or eliminate your financial stress! However, you know your house isn’t worth what you owe on it. So you think you can’t sell it, right? That is not true! The Mark Seiden Real Estate Team can sell your house, for less than you owe, as a short sale!*

Our Team will get the bank to allow you to sell your house for less than you owe, and you pay little or NO commissions, much discounted attorney fees and NO transfer tax.*

Start today to get qualified, get sold & get control of your life again! * For those who qualify. A residual “deficiency judgment” balance and/or tax implication may or may not apply after closing. Consult with your accountant or attorney. Or call for details.

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IT’S YOUR LIFE, ES SU VIDA

Go to: ElSuenoAmericano

Helping you live the American Dream. El Sueño Americano Real Estate was founded to help bring the American Dream home for people in the Hispanic community. Our mission was to create an innovative real estate company that offers the highest level of customer service possible while catering speciﬁcally to the needs and concerns of Westchester’s growing number of Hispanic families. From our bilingual agents to our wide variety of industry contacts and services, we work on common ground with you and your family so you are comfortable with your real estate experience.

A Unique Company Our goal was to create a one-of-a-kind company. One that focused its service around the individual values and concerns of the Hispanic community. As a result, we’ve assembled an extremely diverse and specialized team of bilingual professionals who pride themselves on being in tune with the needs our clientele.

Lo ayudaremos a vivir el sueño americano. El Sueño Americano Real Estate se fundó para ayudar a convertir en realidad el sueño americano de las familias hispanas. Nuestra misión era crear una inmobiliaria innovadora que ofreciera el más alto nivel posible de atención al cliente al mismo tiempo que atendiera las necesidades e inquietudes del creciente número de familias hispanas. Desde nuestros agentes bilingües a nuestra amplia gama de contactos y servicios, trabajamos junto con usted y su familia para que usted se sienta cómodo con su experiencia en el campo de los bienes raíces.

Una compañía única en su género Nuestra meta era crear una compañía única en su género, una compañía cuyos servicios giraran en torno a los valores individuales y los intereses de la comunidad hispana. Como resultado, hemos creado un diverso equipo especializado de profesionales bilingües que se enorgullecen en estar en contacto con las necesidades de nuestra clientela.

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SO CALL NOW, AND LET’S GET YOU SOLD!

1238 Pleasantville Road Briarcliff Manor, NY 10510 914-762-2200

Have any questions? Call today! Mark Seiden: 914-200-4094, MSeiden@HomeMan.net Allyson Davidov: 914-222-0126, ADavidov@HomeMan.net Turning Goals into Reality YOU, Our Community, Voted Us …

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