Iconic Homes Listing Presentation

ICONIC HOMES

WHO WE ARE We are a comprehensive residential and new development group focusing on the luxury sector.

Combining more than 20 years of experience advising and executing acquisition and disposition and extract the greatest value in the process.

goal is to position your home in innovative ways that are not generally seen in the single family home every available option to get a maximum return for your home.

OUR TEAM

ICONIC VALUES

Mark Rutstein Principal Agent

ONE / CONSCIENTIOUS TWO / PERPETUALLY GROWING

Eden Bonbright Agent Samantha Lavi Agent

THREE / AUTHENTIC FOUR / INNOVATIVE

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About Our Team | Iconic Homes

FIVE / DISCRETE Maya Shavit Creative Director

MARK RUTSTEIN

iconichomesla.com

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About Our Team | Iconic Homes

exclusive One&Only group of Kerzner hotels.

TEAM HIGHLIGHTS

20+

Representing clients from the Flats of Beverly Hills

Years of Combined Experience

9

of success.

$800M+

98% Client Retention and Referral Rate

SAMANTHA LAVI DRE

EDEN BONBRIGHT DRE

for real estate at a very young age.

MAYA SHAVIT

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About Our Team | Iconic Homes

the restoration of historic buildings. As an agent, Eden has a sharp eye for quality design, a deep appreciation for

DRE

content creation, and experiential events.

travel experiences, enable the Iconic Homes team to maintain its vision of luxury lifestyle while giving each of its clients an elevated, personalized experience.

ICONIC HOMES IN THE PRESS

“

The gold rush mentality has been a huge driving force for the past two years, and combined with low rates and low inventory we have seen numbers that exceeded increasing and a more realistic

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About Our Team | Iconic Homes

of prices, but not a crash.

”

ICONIC HOMES

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WALDEN HOUSE

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959 N ALPIN E DR IVE

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3 55 6 SWEETWATER ME SA ROAD

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90 1 0 HOPEN PLACE

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1640 5 MULHOLLAN D DR I VE

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1 0 02 ALTA AVEN UE

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1979 ST R A DELLA ROA D

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ENCINO

16780 OAK VI EW DR I VE

M A R K E T I N G S T R AT E G Y

PUBLIC RELATIONS PR STRATEGY

Through a carefully crafted PR strategy, Compass will execute a multi-phased campaign designed to create a fresh wave of press reaching local and national audiences.

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Our Approach

Key tactics include generating new and unique story angles and pitching a carefully curated list of publications covering real estate, local business, design/ architecture, and luxury lifestyle.

MARKETING PLAN BRAND & ASSET DEVELOPMENT

Custom Photography Videography Copywriting Website Creation

ICONIC HOMES CHANNELS

The Iconic Issue Instagram

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Our Approach

Email Outreach Monthly Newsletter

LUXURY DIVISION CHANNELS

INTERNATIONAL EXPOSURE

Curated Magazine

Youtube

COMPASS CHANNELS Compass Instagram Compass Blog Compass Internal Newsletter

PROACTIVE PR OUTREACH

ADVERTISING CAMPAIGN

Targeted Digital Ad Campaign

MARKETING TIMELINE

campaign starts with a common PHASE 5: DIGITAL ADVERTISING

PHASE 3: PRINT ADVERTISING Action

Description

Impressions

Action

Description

Impressions

Full page color advertisementPRELAUNCH Action

Description

Full page color spreadDigital Banner

Photography

Daytime photos, twilight photos, lifestyle photos

Videography

Drone shots of listing coupled with an interior virtual tour

Hamptons Real

Half page ad. Circulated in

3,000,000 PHASE 1: PROPERTY LAUNCH Action

Magazine

Banner on TechCrunch Digital banner ad on TechCrunch.com Banner Ad on Variety Digital banner ad on variety.com

Action

PHASE 6: EXPERIENTIAL EVENTS

Description

Impressions

Action

Description

Wine Event

Host wine tasting or culinary-based event to showcase how the property can be used during an evening party.

split testing audience on one ad/creative.

campaigns to boost pool of potential buyers.

PHASE 2: PRESS OUTREACH

Our Approach

32,000000

Description PHASE 4: SOCIAL MEDIA ADVERTISING

Action

Description

Pitch for Exclusives (Pre-launch)

We will pitch for exclusive listing features in top publications reach our target audience, including Architectural Digest, Modern

Create various ad campaigns testing different creativesdirect people to listing website.

Ad Set A: Targeting the Industry Executive Detailed Targeting- House Huning, Employer:

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Times.com showcasing property.

Ad Creative 1: The perfect home for entertaining 3 Images - pool shot, image of theatre, image of bar Copy- In a carousel ad each image withh have copy three above amenities.

Interested in: Wired, TechCrunch, Porche, Rolex

PHASE 7: ESSENTIAL BASELINE MARKETING Action

Description

Media Posts Email Blasts

Print Collateral

about launch, open houses or exclusive events.

Create image-based, luxury

INTERNATIONAL EXPOSURE LISTGLOBALLY

consumer visitors.

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Our Approach

Top portals include:

ADVERTISING CAMPAIGNS

Create custom digital ads for your property targeted to: • • • Retarget prospects that have engaged with ads and visited website

LOCAL, NATIONAL AND INTERNATIONAL CONSUMER

INTERNATIONAL CONSUMER Financial Times

visitors Include Enhanced Targeting, allowing us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing any profession or interest you can imagine.

James Edition homepage/month

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Our Approach

East etc.)

THE

L U X U RY D I V I S I O N

THE COMPASS LUXURY DIVISION

LUXURY DIVISION REACH

of luxury listings through international client targeting, for individualized email announcements. The opportunities. A summary of the integrated offerings, exclusive our luxury properties to these wealthy individuals across the globe. With a total net-worth value

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The Luxury Division

• • • • • • •

Property Branding

Proprietary Wealth Mapping Technology Compass Curated Magazine and Newsletter Partnerships with Aligned

$5M–$2B

82M+

Total net-worth valuation range accessible through proprietary wealth-mapping platform across

Potential consumers reached with Compass Curated tools

1.9M

30K+

International syndication subscribers and contacts

PROPERTY BRANDING we bring the story of luxury properties to life through distinct brand identities that position them to effectively

POSITIONING

understand not only the functional aspects of the property, but also the underlying aspirational qualities

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The Luxury Division

BRAND IDENTITY Once positioning is established, we develop a distinct point of view and unique brand identity which conveys the essence of the property and resonates with the target audience.

PROPERTY BRANDING CASE STUDY HOLMBY HILLS

Owlwood

Designed by renowned architect Robert unparalleled luxury, craftsmanship and Hollywood heritage throughout its grand living spaces and staggering

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The Luxury Division

Italian Renaissance Revival, we created a brand infused with effortless elegance.

BUYER ANALYSIS Analysis of information from wealthmapping technology powers our ability

• •

efforts are tailored for maximum return

• • •

EXAMPLE PROFILE & SAMPLE DOSSIER

WEALTH MAPPING

compound •

Proprietary wealth-mapping technology provides a database of comprehensive dossiers on

This data enables strategic, direct outreach to the most personal interests and lifestyle

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The Luxury Division

individuals, with demographic details such as age, net worth,

unique characteristics.

45K

182++

29K

Total High-NetWorth Dossiers

Total Countries Represented

Total Dossiers on Individuals with

conditions, the buyer will almost certainly be an end user.

Emotional purchase as a legacy investment (versus a development opportunity)

• •

The buyer exists in a pool of fewer than worldwide with a net worth of at least $200 million.

Values status and elite recognition

Thank you!

Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.