ICONIC HOMES
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WHO WE ARE We are a comprehensive residential and new development group focusing on the luxury sector. Combining more than 20 years of experience advising and executing acquisition and disposition psoBsOUWOp Tdo at_sWøaW__Wdb Md__Bo lodlOosWOpÛ zO BoO tbWntO_| ntB_W OM sd aBo^Os BbM pO__ |dto lodlOosWOp and extract the greatest value in the process. tpWbU sVO JOps dT dto MOyO_dlaObs aBo^OsWbU ptKKOpp BbM dto aBb| |OBop pO__WbU _t{to| oOB_ OpsBsOÛ dto goal is to position your home in innovative ways that are not generally seen in the single family home aBo^Osà oda bWKVO aOMWB dts_Osp sd _OyOoBUWbU sVO Û İ BUObsp Wb dto dalBpp bOszdo^Û zO O{l_doO every available option to get a maximum return for your home.
OUR TEAM
ICONIC VALUES
Mark Rutstein Principal Agent
ONE / CONSCIENTIOUS TWO / PERPETUALLY GROWING
Eden Bonbright Agent Samantha Lavi Agent
THREE / AUTHENTIC FOUR / INNOVATIVE
Compass
About Our Team | Iconic Homes
FIVE / DISCRETE Maya Shavit Creative Director
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Compass
About Our Team | Iconic Homes
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TEAM HIGHLIGHTS
20+
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Representing clients from the Flats of Beverly Hills sd sVO pVdoOp dT B_WJtÛ sVO KdbWK daOp sOBa VBp UBobOoOM B MWpsWbUtWpVOM soBK^ oOKdoM of success.
Years of Combined Experience
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$800M+
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Client Retention and Referral Rate
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SAMANTHA LAVI bsOoWdo OpWUbOo Ś KdbWK daOp DRE
EDEN BONBRIGHT psBsOp WoOKsdo Ś KdbWK daOp DRE à à OMObŒWKdbKWKVdaOp_BàKda ŒWKdbWKVdaOp_B
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dob BbM oBWpOM Wb OyOo_| W__pÛ MOb KdaOp Toda B oOB_ OpsBsO TBaW_| zWsV MOKBMOp dT O{lOoWObKO Wb Jod^OoBUOÛ WbyOpsaObsÛ lodlOos| aBbBUOaObs BbM MOyO_dlaObsà odzWbU tl Wb sVWp ObyWodbaObsÛ MOb MWpKdyOoOM VOo lBppWdb for real estate at a very young age.
Compass
About Our Team | Iconic Homes
TsOo UoBMtBsWbU Toda 2VO OdoUO 9BpVWbUsdb 3bWyOopWs| zWsV B JBKVO_doĆp MOUoOO Wb #oUBbW BsWdbB_ /KWObKOpÛ MOb ]dWbOM B lodaWbObs oOB_ OpsBsO MOyO_dlaObs oa Wb !Oz ;do^ Ws| zVOoO pVO zdo^OM Bp B _OBpWbU BUObsà !dz JBK^ VdaO Wb dp bUO_OpÛ MOb aBbBUOp B ldosTd_Wd dT JdsV KdaaOoKWB_ BbM oOpWMObsWB_ lodlOosWOpÛ plOKWB_W WbU Wb the restoration of historic buildings. As an agent, Eden has a sharp eye for quality design, a deep appreciation for BoKVWsOKstoO BbM O{sObpWyO ^bdz_OMUO dT B__ sVO dp bUO_Op ptJaBo^Ospà #b VOo sWaO dTTÛ |dt KBb bM MOb VW^WbU Bs .tb|db Bb|dbÛ MWbWbU Bs VOo TBaW_| oOpsBtoBbspÛ BTO oBsWstMO BbM oBKWBp BMoOÛ BbM BbsWntWbU Tdo VOo 9Ops d__|zddM VdaOà
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ICONIC HOMES IN THE PRESS
Compass
About Our Team | Iconic Homes
“
The gold rush mentality has been a huge driving force for the past two years, and combined with low rates and low inventory we have seen numbers that exceeded Bb| ldppWJ_O lod]OKsWdbpà 9WsV oBsOp increasing and a more realistic BllodBKV sd Jt|WbUÛ zOĆ__ pOO psBJW_W BsWdb of prices, but not a crash.
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ICONIC HOMES
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WALDEN HOUSE
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959 N ALPIN E DR IVE
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1640 5 MULHOLLAN D DR I VE
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1 0 02 ALTA AVEN UE
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1979 ST R A DELLA ROA D
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M A R K E T I N G S T R AT E G Y
PUBLIC RELATIONS PR STRATEGY
Through a carefully crafted PR strategy, Compass will execute a multi-phased campaign designed to create a fresh wave of press reaching local and national audiences.
Compass
Our Approach
Key tactics include generating new and unique story angles and pitching a carefully curated list of publications covering real estate, local business, design/ architecture, and luxury lifestyle.
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MARKETING PLAN BRAND & ASSET DEVELOPMENT
LUXURY DIVISION CHANNELS
INTERNATIONAL EXPOSURE
/lOKWB_W OM oBbMWbU Custom Photography Videography Copywriting Website Creation
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ICONIC HOMES CHANNELS
Compass
Our Approach
KdbWK daOp àKda The Iconic Issue Instagram BKOJdd^ Wb^OM b Email Outreach Monthly Newsletter 2dl UObs !Oszdo^
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PROACTIVE PR OUTREACH
ADVERTISING CAMPAIGN 2VO / dp bUO_Op 2WaOp Targeted Digital Ad Campaign
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MARKETING TIMELINE
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PHASE 5: DIGITAL ADVERTISING
PHASE 3: PRINT ADVERTISING Action
Description
Impressions
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Action
Description
Impressions
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PRELAUNCH Action /sBUWbU
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Description
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Photography
Daytime photos, twilight photos, lifestyle photos
Hamptons Real
Videography
Drone shots of listing coupled with an interior virtual tour
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PHASE 1: PROPERTY LAUNCH
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Our Approach
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3,000,000
Banner on TechCrunch Digital banner ad on TechCrunch.com Banner Ad on Variety Digital banner ad on variety.com
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PHASE 6: EXPERIENTIAL EVENTS
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PHASE 4: SOCIAL MEDIA ADVERTISING
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Action
Description
Impressions
Action
Description
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Wine Event
Host wine tasting or culinary-based event to showcase how the property can be used during an evening party.
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2oBT K ObOoBsWdb Create various ad campaigns BKOJdd^ İ bpsBUoBa testing different creativessBoUOs BtMWObKOpà dB_ Wp sd direct people to listing website.
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PHASE 2: PRESS OUTREACH
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Half page ad. Circulated in sVO BalsdbpÛ !; œ /à _doWMB
Description
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Action
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Action
Description
Pitch for Exclusives (Pre-launch)
We will pitch for exclusive listing features in top publications
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reach our target audience, including Architectural Digest, Modern
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PHASE 7: ESSENTIAL BASELINE MARKETING Action
Description
#oUBbWK /dKWB_ Media Posts
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Email Blasts
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t{to|Û zO__Û 2VO d__|zddM .OldosOoÛ 9WoOMÛ toJOM Ad Set A: Targeting the Industry Executive dKBsWdbpø dp bUO_OpÛ plObÛ !;Û / Detailed Targeting- House Huning, Employer: /bBlKVBsÛ Û /^|yWOz BlWsB_Û d_MaBb /BKVpÛ ll_OÛ 9do^p Wb byOpsaObs Bb^WbUÛ Interested in: Wired, TechCrunch, Porche, Rolex
Ad Creative 1: The perfect home for entertaining 3 Images - pool shot, image of theatre, image of bar Copy- In a carousel ad each image withh have copy İ sVO aBWb Kdl| Tdo sVO UObOoB_ ldpsà 2B_^ BJdts sVO three above amenities.
Print Collateral
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INTERNATIONAL EXPOSURE LISTGLOBALLY dalBppĆp WbsOobBsWdbB_ p|bMWKBsWdb lBosbOo sVBs lodadsOp lodlOosWOp zdo_MzWMO sVodtUV B U_dJB_ bOszdo^ dT ldosB_p sVBs oOBKVOp aW__Wdbp dT ldsObsWB_ Jt|Oopà WpsWbUp BoO ltJ_WpVOM BKodpp Wps _dJB__|Ćp +oOaWta bOszdo^ dT tl sd ldosB_p Wb KdtbsoWOpà __ _WpsWbUp zW__ JO O_OyBsOM Wb l_BKOaObs Tdo WbKoOBpOM O{ldptoOà +dosB_p oOBKV dyOo aW__Wdb adbsV_| consumer visitors.
Compass
Our Approach
Top portals include: ß ldosB_ Wb VWbB ÷ b]t^OàKda ß ldosB_ Wb VWbB ÷ BbUàKda ß ldosB_ Wb tpsoB_WB ÷ .OB_ psBsOàKdaàBt ß ldosB_ Wb bMWB ÷ BKoOpàKda ß ldosB_ Wb sB_| ÷ aadJW_WBoOàWs ß ldosB_ Wb 2to^O| ÷ tooW|OsOa_B^àKda
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ADVERTISING CAMPAIGNS
Create custom digital ads for your property targeted to: • UObs KdbsBKs _Wpsp BbM _dd^B_W^O BtMWObKOp • /lOKW K VWUVøbOsøzdosV Wl KdMOp _dKB__| BbM Wb TOOMOo aBo^Osp • Retarget prospects that have engaged with ads and visited website
LOCAL, NATIONAL AND INTERNATIONAL CONSUMER OBM Ob BJ /sBbMBoM +BK^BUO sBoUOsWbU BT tObs oOpWMObsp Wb Wl KdMOpÛ bOWUVJdoVddMp do TOOMOo aBo^Osp zWsV yWptB_ BMp dT |dto lodlOos|à Include Enhanced Targeting, allowing us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing Mdzb sd lodTOppWdbøplOKW K pWsOp BbM BllpÛ zO KBb OTTOKsWyO_| sBoUOs any profession or interest you can imagine. psWaBsOM M yWOzpÚ Ś psWaBsOM WpsWbU +BUO 8WpWspÚ Bo^OsÚ 2d JO MOsOoaWbOM
INTERNATIONAL CONSUMER Financial Times WpsWbU OBstoO dT |dto lodlOos| db WbBbKWB_ 2WaOp Tdo øzOO^ otb zWsV Bb OpsWaBsO dT WaloOppWdbp BbM tbWntO adbsV_| visitors Bo^OsÚ 3/Û 3 Û todlOÛ VWbBÛ pWBÛ ToWKBÛ WMM_O Bpsİ WpsU_dJB__| ;dto lodlOos| BllOBop Wb ldosB_p zWsVWb KdtbsoWOp Bo^OsÚ pWBÛ ToWKBÛ 3/Û todlOİ
Compass
Our Approach
James Edition daOlBUO Ood zWsV Bb OpsWaBsO dT Û WaloOppWdbp dT sVO homepage/month Bo^OsÚ Ň !dosV aOoWKBÛ Ň todlO BbM Ň î.tppWBÛ WMM_O East etc.)
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L U X U RY D I V I S I O N
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THE COMPASS LUXURY DIVISION
LUXURY DIVISION REACH
2VO t{to| WyWpWdb Wp TdKtpOM db aB{WaW WbU sVO O{ldptoO of luxury listings through international client targeting, psoBsOUWK aBo^OsWbUÛ JOBtsWTt_ MOpWUb BbM WalBKsTt_ BMyOosWpWbU opportunities. A summary of the integrated offerings, exclusive sd sVO t{to| WyWpWdbÛ WbK_tMOp Jts Wp bds _WaWsOM sdÚ
dalBppĆp O{K_tpWyO _t{to| lodplOKs _Wpsp lodyWMO B VWUV_| sBoUOsOMÛ U_dJB_ BT tObs KdbptaOo _Wps for individualized email announcements. The t{to| WyWpWdb OaBW_ BbM loWbs BppOsp WbsodMtKO our luxury properties to these wealthy individuals across the globe. With a total net-worth value O{KOOMWbU ĝ W__WdbÛ sVO dalBpp O{K_tpWyO _t{to| lodplOKs _Wps WbK_tMOp pdaO dT sVO zdo_MĆp adps BT tObs KdbsBKspà
Compass
The Luxury Division
• • • • • • •
Property Branding _OyBsOM Bo^OsWbU BsOoWB_p œ MyOosWpWbU #lldostbWsWOp /soBsOUWK OMWB #tsoOBKV Proprietary Wealth Mapping Technology +odadsWdb 2VodtUV !dsBJ_O /dKWB_ OMWB VBbbO_p Compass Curated Magazine and Newsletter Partnerships with Aligned t{to| oBbMp
$5M–$2B
82M+
Total net-worth valuation range accessible through proprietary wealth-mapping platform across KdtbsoWOp
Potential consumers reached with Compass Curated tools
1.9M
30K+
International syndication BKodpp KdtbsoWOp
WUV_| ntB_W OM _t{to| subscribers and contacts
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PROPERTY BRANDING b Kd__BJdoBsWdb zWsV sVO dalBpp oOBsWyO /stMWdÛ we bring the story of luxury properties to life through distinct brand identities that position them to effectively oOpdbBsO zWsV sVO sBoUOs aBo^Osà
POSITIONING 9O zdo^ Kd__BJdoBsWyO_| zWsV B__ psB^OVd_MOop sd Tt__| understand not only the functional aspects of the property, but also the underlying aspirational qualities BbM dlldostbWs| sVBs aB^O Ws B dbOødTøBø^WbM dTTOoWbUà
Compass
The Luxury Division
BRAND IDENTITY Once positioning is established, we develop a distinct point of view and unique brand identity which conveys the essence of the property and resonates with the target audience.
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PROPERTY BRANDING CASE STUDY HOLMBY HILLS
Owlwood
Compass
The Luxury Division
Designed by renowned architect Robert à BontVBo Wb Û #z_zddM dTTOop unparalleled luxury, craftsmanship and Hollywood heritage throughout its grand living spaces and staggering dtsMddo BKoOBUOà do sVWp aB]OpsWK Italian Renaissance Revival, we created a brand infused with effortless elegance.
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BUYER ANALYSIS
WEALTH MAPPING
The Luxury Division
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on sVO zdo_MĆp t_soBøVWUVøbOsøzdosV individuals, with demographic details such as age, net worth, JtpWbOppÛ WbsOoOpsp BbM BT _WBsWdbpà
Compass
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This data enables strategic, direct outreach to the most ntB_W OM _t{to| lodplOKsp zVdpO personal interests and lifestyle loOTOoObKOp B_WUb zWsV B lodlOos|Ćp unique characteristics.
45K
182++
29K
Total High-NetWorth Dossiers
Total Countries Represented
Total Dossiers on Individuals with ĝ İ !Os 9dosV
Analysis of information from wealthmapping technology powers our ability sd MOyO_dl MBsBøMoWyOb Jt|Oo lod _Op sd zVWKV lodlOos| pB_Op BbM aBo^OsWbU efforts are tailored for maximum return BbM OT KWObK|à
• •
EXAMPLE PROFILE & SAMPLE DOSSIER
• •
The buyer exists in a pool of fewer than Û t_soBøVWUVøbOsøzdosV WbMWyWMtB_p worldwide with a net worth of at least $200 million. tO sd sVO loWKO ldWbs BbM aBo^Os conditions, the buyer will almost certainly be an end user.
• • •
•
Values status and elite recognition +dsObsWB_ BT bWs| Tdo BoKVWsOKstoB__| pWUbW KBbs VdaOp WUV _W^O_WVddM dT WbsOobBsWdbB_ T bds WbsOobBsWdbB_Û adps _W^O_| _dKB_ sd à à Emotional purchase as a legacy investment (versus a development opportunity) T bWs| Tdo sB_WBb .ObBWppBbKO BoKVWsOKstoO bsObMp sd ^OOl B__ lBoKO_p Bp dbO TBaW_| compound dz _W^O_WVddM dT MOyO_dlaObs
Thank you!
Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.