THIS DOCUMENT PROVIDES RECOMMENDATIONS FOR IMPROVING THE PROFESSIONAL APPEARANCE OF OUR SOCIAL MEDIA ACCOUNTS, OFFERING EFFECTIVE STRATEGIES FOR CREATING A STRONG SOCIAL MEDIA PROFILE AND OPTIMISING CONTENT USAGE FOR MAXIMUM IMPACT.
SOCIAL MEDIA
Social Media Guidelines
Professional Social Media Accounts
Profile photo
ProfessionalProfilephoto-EnsurethattheprofilephotorepresentsyourProvince professionally,avoidingpersonalorregaliaprofilephotos.UsetheProvincial/Districtlogo instead.
Profile name and description
Professionalprofilenameanddescription-Keeptheprofilenameanddescription conciseandalignedwiththeProvince/District,avoidingoverlyfancylanguage
Privacy
Professionalprofileprivacystatus-Setprofileprivacyto"public"atalltimes;assistance isavailablefromM.H.H.ifneeded.Wearehappytosharescreenrecordsofhowtodothis aswell.
Frequency of posting
Howmanytimesdowepost,inaday?-Limitpoststonomorethanfournewsstoriesper daytomaintainqualityofyourprofile
Caption of our posts
Professionalcaptions-Useshortanddirectcaptionstoincreaseengagement,and double-checkforcorrectlanguageandabbreviations.Pleasedonotpostwithouta captionaspeoplemightnotknowwhatthepostisabout?
Tagging and Collaboration
AlwaysincludeM.M.H.inallyourposts-TagM.M.H.onTwitter/X,andFacebook,and utiliseInstagram'scollaborationfeature,ifyouhaveanInstagramaccount
Collaboration
Mo
Dele y pp p p y y pp p orientedcommentstomaintainapositiveimageofyourprofile.
Theimagesaboveillustrateourconsistentuseofthesamelogoandaprofessional descriptionacrossalloursocialmediaplatforms.Byfollowingthe communicationsguideprovided,wecanensurethatoursocialmediapages maintainahigh-qualityandprofessionalstandards.
Wehavetheoptiontomaintainallsocialmediaaccountsorfocussolelyon Twitter/XorFacebook,dependingonwhatbestservestheaudienceinyour Province/Districts.
An instance of a profile requiring modifications includes updating their profile picture, changing the profile name, revising the description, and altering the type of content shared.
TheaforementionedprofileexemplifiesanunprofessionalInstagramaccount.Itlacks aprofessionallogo,thehighlightsaredisorganised,andthephotographylacksany professionalrefinement.Additionally,theuseoftheirbrandcolour,whichdefinestheir identity,isnotclearlyevident.
Unprofessionalpostv/sprofessionalpost.Ensurethatthereisacaption providedfortheevent,andpleaseavoidleavingthedescriptionbox blank.Also,makesurethecaptioneffectivelydescribestheeventand includesacompellingphototoaccompanyit. Belowisanexampleofaprofessionalpost.
Build a professional look to your page
Followingisanexampleofthehowyourpagecanlookprofessionalwithoutlowquality images.
Communications with and from M.M.H.
Option to share stories via WhatsApp
Iamhappytopostyourstoryonoursocialmediaaccountsandthentagyour profile,whichwillmakeiteasyforyoutojustshare
Itwillserveasaneasyplatformforsharingvideosandphotos Iamalwaysavailableviaemailandwouldbemorethanhappytohopona Teams/Zoomcalltodiscussanyideas. MyWhatsAppnumberis-+447394638233. Ifyouarepostingsomethingonsocialmedia,kindlytagusandwewillre-sharethe newsstory
Connect all your social media accounts to the Province’s/District’s official google account
AvoidusingyourpersonalGoogleAccounttomanageyoursocialmediaaccounts,as thiswillfacilitateasmoothtransitionforthenextpersontakingoverthetask.Createan officialgoogleaccountandshiftallyoursocialmediaaccountstothatGoogleaccount Forexample:CheshireMark@gmailcomorCheshireMMM@gmailcom
WearepleasedtoofferassistancefromMarkMasons'Hall-Ifyouarecomfortablewith theidea,IcanremotelylogintoyourPCusingAnyDesktomakethesechangesforyou. PleasescheduleanappointmentwithVimeePatel,ourCommunicationsOfficer,to arrangeasuitabletimeforhertoremotelyaccessyourcomputerandhelpyoumakes thesechanges.
Our Social Media Channels
LookforthefollowingsocialmediahandlestofindtheM.M.H.socialmedia pages PleasenotethatourofficialMMH pagewillconsistentlydisplay thislogoacrossallchannels.Therefore,anyotherpagewithoutthislogo isnotourofficialpage.
@markmasonshall
Simple tools which can be used
ThesearethesimpletoolswhichMarkMasons’Hallusesonadailybasis
Toeditphotos
Canvaisincrediblyuser-friendly,allowingusto effortlesslyeditphotosforsocialmediaandcreate newslettersinnotime.
Toedittext
Whenwe'reshortontime,ChatGPTcanquickly generateasmartcaptionforuswithoutanyefforton ourpart.
Tosharedocumentsintheform ofanopenlink
GoogleDrivefacilitatesthesharingofdocuments acrossvariousplatformsthroughalinkformat, allowingforanopenlinkaccessibletoanyone.
Toeditvideos
TheCapCutsoftwareisfreeandeasyto useifyouwanttoeditvideosquickly.
Tosharevideosintheformofalink Vimeoisfreeandallowsustosharevideosvialinks.It alsoenablesustocreatebothprivate(passwordprotected)andpublicvideos.
Ifyouwouldlikeaquickworkshoponanyoftheabove,pleaseconnectwith VimeePatelatcommunications@mmh.org.uk
Connect