Social Media Guidelines

SOCIAL MEDIA

SOCIAL MEDIA GUIDE FOR OUR ORDERS

THIS DOCUMENT PROVIDES RECOMMENDATIONS FOR IMPROVING THE PROFESSIONAL APPEARANCE OF OUR SOCIAL MEDIA ACCOUNTS, OFFERING EFFECTIVE STRATEGIES FOR CREATING A STRONG SOCIAL MEDIA PROFILE AND OPTIMISING CONTENT USAGE FOR MAXIMUM IMPACT.

The Keystone to Masonic Excellence

Social Media Guidelines

The Keystone to Masonic Excellence

Professional Social Media Accounts Profile photo Professional Profile photo - Ensure that the profile photo represents your Province professionally, avoiding personal or regalia profile photos. Use the Provincial/District logo instead.

Profile name and description Professional profile name and description - Keep the profile name and description concise and aligned with the Province/District, avoiding overly fancy language.

Privacy Professional profile privacy status - Set profile privacy to "public" at all times; assistance is available from M.H.H. if needed. We are happy to share screen records of how to do this as well.

Frequency of posting How many times do we post, in a day? - Limit posts to no more than four news stories per day to maintain quality of your profile.

Caption of our posts Professional captions - Use short and direct captions to increase engagement, and double-check for correct language and abbreviations. Please do not post without a caption as people might not know what the post is about?

Tagging and Collaboration Always include M.M.H. in all your posts - Tag M.M.H. on Twitter/X, and Facebook, and utilise Instagram's collaboration feature, if you have an Instagram account.

Collaboration

Monitor your page Delete any inappropriate comments - Promptly delete any inappropriate or salesoriented comments to maintain a positive image of your profile.

An example of how our profiles can look professional

The images above illustrate our consistent use of the same logo and a professional description across all our social media platforms. By following the communications guide provided, we can ensure that our social media pages maintain a high-quality and professional standards.

We have the option to maintain all social media accounts or focus solely on Twitter/X or Facebook, depending on what best serves the audience in your Province/Districts.

An instance of a profile requiring modifications includes updating their profile picture, changing the profile name, revising the description, and altering the type of content shared.

The aforementioned profile exemplifies an unprofessional Instagram account. It lacks a professional logo, the highlights are disorganised, and the photography lacks any professional refinement. Additionally, the use of their brand colour, which defines their identity, is not clearly evident.

Unprofessional post v/s professional post. Ensure that there is a caption provided for the event, and please avoid leaving the description box blank. Also, make sure the caption effectively describes the event and includes a compelling photo to accompany it.

Below is an example of a professional post.

Build a professional look to your page Following is an example of the how your page can look professional without low quality images.

Communications with and from M.M.H. Option to share stories via WhatsApp I am happy to post your story on our social media accounts and then tag your profile, which will make it easy for you to just share.

It will serve as an easy platform for sharing videos and photos.

I am always available via email and would be more than happy to hop on a Teams/Zoom call to discuss any ideas.

My WhatsApp number is - +44 7394638233.

If you are posting something on social media, kindly tag us and we will re-share the news story.

Connect all your social media accounts to the Province’s/District’s official google account Avoid using your personal Google Account to manage your social media accounts, as this will facilitate a smooth transition for the next person taking over the task. Create an official google account and shift all your social media accounts to that Google account.

For example: CheshireMark@gmail.com or CheshireMMM@gmail.com We are pleased to offer assistance from Mark Masons' Hall - If you are comfortable with the idea, I can remotely log in to your PC using AnyDesk to make these changes for you.

Please schedule an appointment with Vimee Patel, our Communications Officer, to arrange a suitable time for her to remotely access your computer and help you makes these changes.

Our Social Media Channels Look for the following social media handles to find the M.M.H. social media pages. Please note that our official M.M.H. page will consistently display this logo across all channels. Therefore, any other page without this logo is not our official page.

@markmasonshall @Mark Masons' Hall Ltd. @markmasonshall86 @MarkMasonsHall @Mark Masons' Hall

Simple tools which can be used These are the simple tools which Mark Masons’ Hall uses on a daily basis

To edit photos Canva is incredibly user-friendly, allowing us to effortlessly edit photos for social media and create newsletters in no time.

To edit text When we're short on time, ChatGPT can quickly generate a smart caption for us without any effort on our part.

To share documents in the form of an open link Google Drive facilitates the sharing of documents across various platforms through a link format, allowing for an open link accessible to anyone.

To edit videos The CapCut software is free and easy to use if you want to edit videos quickly.

To share videos in the form of a link Vimeo is free and allows us to share videos via links. It also enables us to create both private (passwordprotected) and public videos.

If you would like a quick workshop on any of the above, please connect with Vimee Patel at communications@mmh.org.uk

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