A Guide to the Best Vietnamese Brands – A Snapshot

“Made in Vietnam” no longer just means manufacturing, it now represents brands born, built, and beloved in Vietnam. From iconic food and fashion to cutting-edge tech, homegrown Vietnamese brands are capturing the spirit of a modern, confident nation.

The Titans of Taste: Food & Beverage

Vietnam’s food culture is deep, and its brands reflect that richness.

• Trung Nguyen Legend brings traditional Vietnamese coffee to the world with its iconic Robusta blends and cultural café experience.

• The Coffee House speaks to the modern crowd with trendy spaces and a consistent coffee experience tailored for today’s youth.

• Vinamilk is a dairy giant found in every corner shop and now exports globally, proof of Vietnam’s industrial growth.

• Marou Chocolate turned local cacao into gourmet dark chocolate, showcasing regional ingredients through craft production.

The Style Setters: Fashion & Beauty

Vietnamese brands are redefining style by blending local identity with global trends.

• Biti’s made a major comeback with its Hunter sneakers, turning into a symbol of Vietnamese youth culture.

• Canifa competes with global fast fashion by offering affordable, quality basics with local relevance.

• Cocoon and Thorakao lead in natural beauty, Cocoon with trendy vegan skincare, and Thorakao with time-tested, herbal formulations.

The Digital Dynamos: Tech & E-Commerce

Vietnam's tech scene is driven by ambitious local players shaping digital life.

• Zalo, developed by VNG, evolved from a messaging app into a super-app used for communication, payments, and more.

• VNG Corporation is a tech giant with ventures in gaming, social media, cloud, and fintech, one of the country’s original unicorns.

The Conglomerate King: Vingroup

Vingroup is Vietnam’s most powerful conglomerate, with ventures in:

• Vinhomes & Vincom (housing and retail),

• VinFast (electric vehicles with global ambitions),

• Vinmec & Vinschool (healthcare and education).

Their goal? To create a complete, modern lifestyle ecosystem.

What Makes These Brands Stand Out?

Vietnamese brands succeed through:

• Deep local understanding

• National pride

• Agility in responding to trends

• Strong, aspirational storytelling

These elements help local brands resonate more deeply than many global competitors.

This framework provides a strategic overview. For those who prefer a detailed read, the original article on the best Vietnamese brands by VALO Vietnam offers an excellent starting point.