Issue219

Page 1

www.marketingmagazine.com.my

ISSUE 219/// MID-APRIL 2018

DAMIEN CUMMINGS CEO of Peoplewave

DON’T WORRY BE APPIE MALAYSIA’S ONLY SHOW THAT PRESENTS MARKETING CASE-STUDIES

INSIDE:

HOT MEDIA IS ABOUT HEAD ON TRAFFIC MALAYSIA RETAIL INDUSTRY REPORT WHY AN ECD IS NOT A DEMIGOD? DOES DATA GIVE THE DELUSION OF DEMOCRACY? WHY DON’T MORE CMOs BECOME CEOs?

PAUL STEWART Special Advisor, Strategy and Transformation, TMI

ISSN 1985-5575

00219 9 771985

557001

KDN NO. PP15776/03/2013 (033405) RM3.50

SAMIR DIXIT Managing Director Brand Finance Asia Pacific


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