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2. Voice Search Optimization

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To optimize for voice search, businesses need to understand how people speak and phrase their queries differently than they would type them.

3. Artificial Intelligence

Artificial intelligence (AI) has already made a significant impact in the world of digital marketing, and its influence will only continue to grow in future. From chatbots to predictive analytics, AI can help businesses automate tasks and gain deeper insights into customer behaviour.

4. Interactive Content

Interactive content, such as quizzes, polls, and surveys, can be a great way to engage with customers and gather valuable data.

W e can expect to see more businesses incorporating interactive content into their digital marketing strategies to drive engagement and increase conversions.

5. Social Media Stories

Social media stories, which are short-lived posts that disappear after 24 hours, have become incredibly popular in recent times.

W e can expect to see even more businesses leveraging this format to connect with their audiences on platforms like Instagram, Faceboo k, and Snapchat.

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