MEDIA RIGHTS HOLDER PROMOTIONAL SOLUTIONS
AND
GAMEDAY PREMIUMS
A CLOSER LOOK
DMEDELIVERS.COM | PPILOYALTY.COM
CONTENT 10
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STEWARDSHIP PROGRAMS
MULTI-TOUCH SOLICITATIONS
MALLSYSTEM™
Provide your donors with the ultimate representation of how they impact your program.
Establish, nurture and cultivate a community of lifelong supporters.
Steward smarter with our proprietary MallSystem™ Platform.
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OUR CLIENTS & PARTNERS
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ENROLLMENT MARKETING
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CAMPUS ORIENTATION
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FUNDRAISING & DEVELOPMENT
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MULTI-TOUCH SOLICITATIONS
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We are trusted by over 300 colleges and universities.
Get students into your school and keep them engaged throughout the year.
Welcome new students to campus and help them get acclimated to college life.
PPI Loyalty’s donor loyalty packages are unrivaled in quality and craftsmanship.
Increase your communications, increase your members.
MALLSYSTEM™
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APPRECIATION GIFTS
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BOX OFFICE DATA COLLECTION
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Allow your donors to choose their own appreciation gifts.
Let us find you the perfect appreciation gift for your members and donors.
When the lines are long, how do you capture walk-up fans data?
CHAMPIONSHIP MEMENTOS
Celebrate the success of your student’s athletic achievements.
COMPONENTS & INCENTIVES
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AFFINITY MARKETING
GIVING & STEWARDSHIP PROGRAM
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CUSTOM APPAREL
FANATICAL
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Read about our exclusive program that is guaranteed to grow your numbers.
Put your fans in the action and personalize any photo with their name.
IN-HOUSE PRODUCTION
We’ve got all of your production and fulfillment needs covered.
Provide your fans with the ultimate gameday experience.
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We maintain a large catalog of products that fit in our donor loyalty packages.
DME CONNECT
Order all of your marketing materials from one place.
GAMEDAY PREMIUMS
ALUMNI MEMBER KITS
Our Alumni Member Kits welcome and thank new members in a unique way.
LARGE FORMAT PRINTING
Display your message anywhere and on anything.
BRAND ENGAGEMENT
Connect your fans with your brands.
We create long-lasting partnerships.
Dress your best in your organization’s own custom apparel.
PRINTING & PRODUCTION
We have the best printing technology in the business.
2 | a closer look Copyright © DME Delivers, LLC. All rights reserved.
There are two moments in marketing right now and too late
DMEDELIVERS.COM | PPILOYALTY.COM
INTRODUCTION
Committed TO THE
COLLEGIATE MARKETPLACE
D
irect marketing is constantly evolving. Our 30+ years in the industry has taught us one very important thing. The message and creative strategy that worked last week will not always work next week. It certainly will not work for the next client or industry. Successful marketing requires hard work, and plenty of thought–equity. We understand the correlation between effort and results. Our approach to every direct marketing challenge is a perfect blend of the empirical (learn from the past), the theoretical (embracing trends) and the pragmatic (it just makes sense). DME is a leader in the industry because we deliver consistent results—consistently!
The company—DME is a nationally recognized and innovative leader in the direct marketing industry. Our persistence and constant need to succeed on behalf of our clients keeps us well out in front of our closest competitors. We are a direct manufacturer and distributor of all of our products and programs which can provide you and your organization with significant cost savings.
PPI LOYALTY
PPI Loyalty is the leading provider of donor gift solutions for collegiate booster programs. We develop effective merchandising and marketing programs that help each of our partners to monetize the full value of their brand. Our aggressive efforts to drive our marketing programs have consistently delivered sales growth for our partners that far exceed industry benchmarks.
INTRODUCTION DME HEADQUARTERS DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility.
GO GAMEDAY
Go Gameday is the #1 source for custom branded gameday solutions and promotional items in the collegiate sports world and has been on the cutting edge of unique sports promotions for nearly three decades. Go Gameday connects your fans to your brands at any event. Go Gameday has established itself as not only a branded merchandise specialist, but also a leader in co–branded collegiate licensed merchandise. Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner…on gameday and beyond.
DMEDELIVERS.COM | PPILOYALTY.COM
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TM
TM
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GAMEDAY PREMIUMS
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G O B I G • G O B OL D • G O G A ME D AY
SUPERIOR–QUALITY
STADIUM GIVEAWAYS
GO BIG. GO BOLD. GOGAMEDAY. Whether you need to promote your school or your brand, we have you covered. GoGameday by DME Delivers is your #1 source for custom branded gameday solutions and promotional items in the collegiate sports world. GoGameday has been on the cutting edge of unique sports promotions for nearly three decades and is the leader in co–branded collegiate licensed merchandise. We have a unique ability to enhance your brand with affinity collegiate brands. Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner…on gameday and beyond.
YOUR FANS. YOUR BRANDS. We can help you leverage the affinity colleges have to its students, alumni, donors and fans. We will work as your partner to always insure all resources are being maximized. Because we are a licensee we can eliminate the costly markups a campus supplier will include. We will handle any and all negotiations on your behalf. Provide your fans the Ultimate Gameday Experience.
IN THE SPOTLIGHT UNIVERSITY OF MINNESOTA
The bomber cap was a huge success for us. Not only did our fans and students wear them over and over to our games and events, but you would also spot them around the campus and city. That is the end result we target with our promotional items and has really raised the bar for us. Matt Sherman
Gopher Sports Properties a closer look | 7
POPULAR
STADIUM GIVEAWAYS
This only scratches the surface.
Replica Jerseys
Gameday Socks
Cheer Poms
Rollabannas
Touch Screen Gloves
Thundersticks
Tailgate Coolers
Drawstring Bags
Aluminum Bottles
Sports Bottles
License Plates
Mini Hockey Sticks
Felt Pennants
Can Coolers
Gameday Masks
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Fan Tees
Fan Sleeves
Gameday Shades
Rally Towels
Court Towels
Jersey Towels
Bobbelheads
Winter Beanie
Swirler Flags
Cooling Towels
Fedoras and Bowties
Baseball Caps
Inflatable Gameday Chair
Tailgate Flags
Clear Stadium Totes
Bucket Caps
Foam Balls and Pucks
Phone Wallets
Lapel Pins
Fan Beads
Don’t see it here? We can get it. We are a direct importer and manufacturer of custom gameday premiums. a closer look | 9
LARGE FORMAT E N V I R ONME N TA L A ND V E H I C L E W R A P
PRINTING
TIAA BANK FIELD FLORIDA VS. GEORGIA Stadium environmental design and installation for Florida Gators VS. Georgia Bulldogs game at TIAA Bank Field.
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IF YOU CAN IMAGINE IT, WE CAN PRINT IT We now offer large format design and printing with specialization in environmental design, graphic vehicle wraps, and point-of-purchase retail product displays.
FROM STICKERS TO TRADE SHOW DISPLAYS, TO LARGE-SCALE ENVIRONMENTAL DESIGN, WE CAN PRODUCE CUSTOM VISUAL PRODUCTS THAT WILL ELEVATE YOUR BRANDING AND HELP YOU MAKE A LASTING IMPRESSION. Technology continues to improve the large format printing industry which is why we pride ourselves on staying up-to-date with the latest advancements. We print thousands of square feet of vinyl a day using the latest state-of-theart, digitally direct equipment which means your large-format digital prints will be clean, sharp, completed and delivered on time at a price that doesn’t break the bank. Our in-house design, printing and installation capabilities turn projects out on time and within budget, and we’re specialized to cater to a diverse clientele. Go ahead, throw your most unique and ambitious design, print, and installation ideas at us. Challenge our design and estimating team today.
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RECENT WORK
UNIVERSITY OF NORTH FLORIDA STUDENT SCHOLAR ATHLETE OF THE YEAR Cable suspended award plaques mounted over custom vinyl wrapped wall.
FEATURED PRODUCT
RECYCLED EVENT TABLE This cardboard high top table can be used at a tailgate party, event, or wherever you need an affordable branded high top table.
FEATURED PRODUCT
3M VEHICLE WRAPS Get noticed everywhere you go with our highquality 3M vehicle wraps. We take care of everything from design, printing and installation.
COCA-COLA BEVERAGES FLORIDA CORPORATE EVENT SPACE Held at the Daytona International Speedway in Daytona Beach, Florida.
COCA-COLA BEVERAGES FLORIDA CORPORATE SPACE
Printed with our HP Indigo 12000 Digital Press
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S
ince 1985, DME Delivers has surpassed the needs for direct mail and printing of customers nationwide. We are not your ordinary print shop. DME Delivers continually invests in innovative technologies to offer direct mail and printing solutions that drive conversion and save you money.
We guide your campaigns from inception to conversion. Our facilities house the highest quality digital printing technology available. Our machines are powerful, fast, flexible, and efficient—we print and fulfill millions of pieces of direct mail each and every year.
Our superior-quality printing technology
Standard printing
Never compromise on quality.
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Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party.
OUR RECENT SUCCESS Buffalo Wild Wings leveraged their relationship with America’s large colleges to activate through the affinity their consumers have with these colleges. This program utilized a fan favorite pint glass with the school logo on one side of the glass and the Buffalo Wild Wings logo on the opposite. See it in action at: www.buffalowildwings.com/fan-zone 16 | a closer look
DEVELOPMENT
We worked with the Buffalo Wild Wings media rights holders and advertising agency to plan the entire promotion.
LICENSING
DME secured all licensing rights from IMG Collegiate Licensing, Learfield Licensing and Fermata Partners. We collected all royalties due and paid the collected fees seamlessly and efficiently.
ECOMMERCE
We utilized our proprietary MallSystem Platform to process orders, distribute a Buffalo Wild Wings digital gift card, provide a receipt to the consumer and handle all customer service needs.
REPORTING
DME provided a comprehensive report to Buffalo Wild Wings daily on sales and orders placed. This report was fully customized to their needs.
CAMPAIGN COLLATERAL PREMIUMS
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DME MALLSYSTEM™
MallSystem™ is DME Delivers’ proprietary software which makes showing appreciation for your sponsors as easy select, submit, ship!
MallSystem™ works on all devices and screen sizes.
MallSystem provides eCommerce solutions tailored to your company or organization that will allow multiple users to enter the site, choose their own gift and place their order. Our unique stores feature on-demand printing, allowing us to fit any size order, while offering full-color product imprints.
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MallSystem fulfills all orders automatically. There is no waste and you never need to deal with the daily hassles of keeping inventory because we do everything in-house for you.
Types of MallSystem Stores
GIFT LIMIT Users can redeem any amount of free gifts specified by you. Additional items can be purchased with a credit card.
ACCOUNT CREDITS Users can redeem items using the credits awarded/assigned to them.
CREDIT CARD Users can purchase any item on the store using their personal credit card.
PAYROLL DEDUCTION Employees can purchase items directing funds from their pay check.
PURCHASE ORDERS Users must enter in a Purchase Order Number (PO Number) in order to complete their orders.
PREDETERMINED Users must select a payment method or Cost Center predetermined by you.
Y
STEP 1
Sponsors, employees or customers login to your custom MallSystem website using their unique Access Code. We can implement a Shop Now function for a strictly retail user experience.
STEP 2
Redeemable gifts are displayed when a user enters their unique Access Code. We can custom tailor the gift selection offered to the user dependent upon their contribution level. We can offer Upsell-Only items in addition to redeemable gifts. Once a gift’s inventory is depleted it is automatically removed from the store, leaving you with no leftover gifts or inventory hassles.
STEP 3
Sponsors, employees or customers select a gift and complete their order using our intuitive checkout process. Gifts get delivered directly to their doorstep. Reports are generated based on orders, gifts redeemed or specific time spans.
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GIFT WITH PURCHASE
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90 90% of consumers
Why offer a Gift with Purchase? It works.
say a free gift with
purchase increases brand loyalty.
A Gift with Purchase is a great way of expanding your business. Our team works with brands around the world to design and manufacture unique gifts with purchases to entice new and old customers to buy more of what you are offering. Gift with Purchase promotions bring the message home that consumers are buying something worthwhile, and that the brand running this campaign is giving them something extra for free.
Gifts with Purchase: •
Instantly attracts customer attention
•
More likely to trigger an impulse buy
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Designed to enhance remembrance of/attraction
•
Should not only be a gift, but also should be
•
Compliments your existing product and will
to the brand useful to increase perceived value. improve the overall consumer experience
Create urgency by having limited production runs.
Popular Gifts with Purchase
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POINT OF ACTIVATION SIGNAGE
Fan Activation Zones get your consumers involved while building a brand community at any event.
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This is a critical part of your deployment that makes
Add banners above your booth that scream come win
or breaks your success. Do people really know what
a sweet prize! or smaller signage near the bathrooms
your activation is all about? Sure, you’ve got brand
or food area. Even t-shirts for your brand ambassadors
ambassadors there to explain the details, but having
that say “Ask me how you can win an awesome prize”
the right on-site signage can attract attendees to your
can spark up a conversation that otherwise wouldn’t
activation all on their own.
happen. These details can have a big impact on your overall success so make sure you sweat the small stuff and plan ahead!
Popular Point of Activation Signage
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DEALER LOADER
PROMOTIONS
Custom bicycles instantly turn heads in stores. They draw in customers; and afterwards, can be used as a customer raffle prize, employee appreciation gift, or an employee performance incentive.
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A dealer loader is a premium or other reward that is used to encourage a retailer or customer to order a specified minimum quantity or allow them to show the product in a premium display. Commonly, the item is a high-quality, reusable product that forms the basis for the display. When the event is over, the retailer or customer is allowed to keep the premium.
Dealer Loaders: •
Uniquely display your brand and product.
•
Create a register to win promotion using the item as the prize. This customer information can be used for additional marketing and research.
•
Encourage the store to use it as an employee of
•
Have a high perceived value.
•
Attracts new consumers and appeals to your
the month prize or performance incentive.
target market
Popular Dealer Loader Promotions
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ON-SITE VENUE ACTIVATION
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Having a strong brand presence and positive and engaging brand ambassadors is crucial to your success at events.
On–site activations need branded promotional products… that fans actually want. Brands that deploy on–site have two things in mind: building their fan base and capturing consumer data. Nowadays that means creating diverse and engaging on–site activations that go far beyond the norm. Who you choose to have on the front lines will impact the success of your activation. They are the first face attendees will see and associate with your brand. They need to be energetic, smiling, and represent the look and feel of your brand. Most importantly, they need to be positive. Brand ambassadors may receive 10 no’s before they get one yes, so it’s imperative to have people who don’t give up.
Popular Activation Promotional Products
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CUSTOM
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Your OUR
Apparel Division supplies a full line of screen printed and embroidered custom apparel wear. We have thousands of garment choices and a wide array of name brands to choose from including t-shirts, sweatshirts, hats and more. We offer a variety of materials such as 100% cotton, 50/50 and other blends, as well as a full line of performance options. Our in-house printing services offer you the latest in screen printing and embroidery technology to ensure the fastest turn times and the best pricing in the industry.
Have something specific in mind? We can custom manufacture many garments and accessories to fit your brand’s exact vision and needs utilizing our exclusive OURBRAND apparel. Schedule your custom art & apparel project time today!
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DME is a full service direct marketing strategy services and production provider. DME delivers success utilizing our full array of leading edge capabilities, all of which are found in–house in our state–of–the–art Daytona Beach, Florida production facilities. Our services include: integrated campaign strategy, award-winning creative services, digital print, web-to-print (W2P), reporting, data strategy & segmentation, variable data personalization, production, finishing, and more.
FULFILLMENT SERVICES
Experience DME’s eye-catching deliveries arriving in your customers’ mailboxes and on their doorsteps today! Our experienced finishing and fulfillment teams provide you and your customers with accurate packaging that arrives on time. Among the services we offer are: warehouse & distribution, pick & pack fulfillment, and kitting. Whether you require large quantities of product for quick pick and pack, just-in-time inventory for e-commerce fulfillment, or a variety of promotional products for custom kitted mail campaigns, DME will effectively employ the best strategy for your project needs. Logistics are what we do so you don’t have to.
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All production is done at our headquarters in Daytona Beach, FL.
WAREHOUSE AND DISTRIBUTION
Safely give your inventory a good home with DME’s state-of-theart warehouse and fulfillment center.
Among our benefits: climate-controlled warehouse, noncombustible construction, barcoded locations, real-time data reporting, shipping/mailing/freight service, and automated email alerts on inventory levels.
PICK AND PACK FULFILLMENT
No matter where, or how, your order fulfillment needs are generated, DME has fulfillment process management procedures in place that ensure efficiency, speed and accuracy. We receive orders daily by e-commerce stores, automated portals, email, phone and fax and they are quickly entered into our system for dispatch to the appropriate team for processing as well as for inventory management and tracking. From there our highlytrained staff picks, packs and ships with the accuracy and precision you have come to expect.
KITTING
Kitting is the process of taking multiple components and combining them to create a marketing package. Start with a diecut mail piece, add a license plate, decals and a team schedule, and you have a collegiate stewardship package. Or a folder, brochure and a business card. Now multiply a kitted package by 25,000 that is part of a direct marketing campaign, needs to deploy in 4 days and you have the need for an experienced team that follows the logistics handbook. DME has the team, and processes to successfully handle any type of kitted campaigns.
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DME DELIVERS | PPI LOYALTY | GO GAMEDAY | DME VISUAL