DME Delivers Closer Look 2019

DME DELIVERS

Meet Your New Marketing Partner

ACHIEVE MORE

THE REMARKABLE

DME DELIVERS | PPI LOYALTY | GO GAMEDAY | DME VISUAL

HAPPENS HERE

A CLOSER LOOK

DMEDELIVERS.COM | PPILOYALTY.COM

CONTENT 12

14

26

STEWARDSHIP PROGRAMS

MULTI-TOUCH SOLICITATIONS

MALLSYSTEM™

Provide your donors with the ultimate representation of how they impact your program.

Establish, nurture and cultivate a community of lifelong supporters.

Steward smarter with our proprietary MallSystem™ Platform.

6 12 14 16 18 20 22 24 26

OUR RECENT SUCCESS

28

FUNDRAISING & DEVELOPMENT

30

MULTI-TOUCH SOLICITATIONS

32

ENROLLMENT MARKETING

34

CAMPUS ORIENTATION

38

See some of our most unique projects from this year.

DME Delivers’ donor loyalty packages are unrivaled in quality and craftsmanship.

Increase your communications, increase your members.

Get students into your school and keep them engaged throughout the year.

Welcome new students to campus and help them get acclimated to college life.

FANATICAL

48

APPRECIATION GIFTS

50

BOX OFFICE DATA COLLECTION

52

Put your fans in the action and personalize any photo with their name.

Let us find you the perfect appreciation gift for your members and donors.

When the lines are long, how do you capture walk-up fans’ data?

CHAMPIONSHIP MEMENTOS

Celebrate the success of your students’ athletic achievements.

COMPONENTS & INCENTIVES

42

AFFINITY MARKETING

GIVING & STEWARDSHIP PROGRAM

44

CUSTOM PACKAGING

MALLSYSTEM™

46

CUSTOM APPAREL

Read about our exclusive program that is guaranteed to grow your numbers.

Allow your donors to choose their own appreciation gifts.

IN-HOUSE PRODUCTION

We’ve got all of your production and fulfillment needs covered.

Provide your fans with the ultimate gameday experience.

40

We maintain a large catalog of products that fit in our donor loyalty packages.

LARGE FORMAT PRINTING

Display your message anywhere and on anything.

GAMEDAY PREMIUMS

ALUMNI MEMBER KITS

Our Alumni Member Kits welcome and thank new members in a unique way.

PRINTING & PRODUCTION

We have the best printing technology in the business.

BRAND ENGAGEMENT

Connect your fans with your brands.

We create long-lasting partnerships.

Start thinking inside the box.

Dress your best in your organization’s own custom apparel.

4 | year in review Copyright © DME Delivers, LLC. All rights reserved.

There are two moments in marketing right now and too late

DMEDELIVERS.COM | PPILOYALTY.COM

INTRODUCTION

Committed TO THE

COLLEGIATE MARKETPLACE

D

irect marketing is constantly evolving. Our 30+ years in the industry has taught us one very important thing. The message and creative strategy that worked last week will not always work next week. It certainly will not work for the next client or industry. Successful marketing requires hard work, and plenty of thought–equity.

We understand the correlation between effort and results. Our approach to every direct marketing challenge is a perfect blend of the empirical (learn from the past), the theoretical (embracing trends) and the pragmatic (it just makes sense). DME is a leader in the industry because we deliver consistent results—consistently!

The company—DME is a nationally recognized and innovative leader in the direct marketing industry.

Our persistence and constant need to succeed on behalf of our clients keeps us well out in front of our closest competitors.

We are a direct manufacturer and distributor of all of our products and programs which can provide you and your organization with significant cost savings.

PPI LOYALTY

PPI Loyalty is the leading provider of donor gift solutions for collegiate booster programs. We develop effective merchandising and marketing programs that help each of our partners to monetize the full value of their brand. Our aggressive efforts to drive our marketing programs have consistently delivered sales growth for our partners that far exceed industry benchmarks.

INTRODUCTION DME HEADQUARTERS DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility.

GO GAMEDAY

Go Gameday is the #1 source for custom branded gameday solutions and promotional items in the collegiate sports world and has been on the cutting edge of unique sports promotions for nearly three decades. Go Gameday connects your fans to your brands at any event.

Go Gameday has established itself as not only a branded merchandise specialist, but also a leader in co–branded collegiate licensed merchandise.

Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner…on gameday and beyond.

DMEDELIVERS.COM | PPILOYALTY.COM

OUR RECENT SUCCESS

OHIO STATE UNIVERSITY • BUCKEYE CLUB DONOR LOYALTY PROGRAM Custom Branded Box, 5 Unique Beat Cups, 8 Unique Beat Stickers

UNIVERSITY OF FLORIDA • GATOR BOOSTERS FOOTBALL DONOR LOYALTY PROGRAM 12" x 6" Mail Packet, License Plate, Member Card (with Personalization), Schedule Magnet, Level-Specific Member Decals

6 | year in review

UNIVERSITY OF COLORADO • BUFF CLUB DONOR LOYALTY PROGRAM 9" x 6" Mail Packet, Full-Color Garden Flag, Die-Cut Magnet

UNIVERSITY OF SOUTHERN CALIFORNIA • 1923 CLUB SEASON TICKET BOX

Custom Branded Box and Insert, 10 Commemorative Ticket Badges, 2 Branded Lanyards, Branded Vellum Slip Insert year in review | 7

OUR RECENT SUCCESS

UNIVERSITY OF FLORIDA • F CLUB SOLICITATION

9" x 6" Sport Specific Appeal Letter (with Personalization + Data), Perforated Tear-off Form, Full-color Large Window Envelope, CRE Return Envelope, Email and PURL Integration

BAYLOR UNIVERSITY • BAYLOR BEAR FOUNDATION SOLICITATION 9" x 6" Membership Appeal Letter (with Personalization + Data), Full-color #10 Envelope, CRE Return Envelope

8 | year in review

UNIVERSITY OF NORTH CAROLINA WILMINGTON • ACCEPTANCE PACKAGE 9" x 6" Mail Packet, Die-Cut Decal, (2) Personalized Acceptance Letter

LOUISIANA STATE UNIVERSITY • LSU L CLUB SOLICITATION

9" x 6" Membership Appeal Letter (with Personalization + Data), Perforated Tear-off Form, Full-color Large Window Envelope, CRE Return Envelope, 5" x 7" FANatical Image year in review | 9

OUR RECENT SUCCESS

UNIVERSITY OF FLORIDA • UF ONLINE ADMISSIONS 9" x 6" Gatefold Mailer, and Tech Tag Decals

DAYTONA STATE ATHLETICS • BASKETBALL LOCKER ROOM INTERIOR 3 Full Color Wall Wraps

10 | year in review

DAYTONA STATE ATHLETICS • BASKETBALL SEASON PACKAGE

9" x 6" Custom Die-Cut Gussetted Mailer, Parking Pass, Basketball Season Tickets, 6” x 9” Marketing Postcard, Sports Passes, and Garden Flag

DAYTONA STATE COLLEGE • ENGLISH LANGUAGE INSTITUTE ADMISSIONS 9" x 12" Gatefold Mailer

year in review | 11

DIRECT MAIL PROGRAMS FOR

FUNDRAISING & DEVELOPMENT

Experts in Appeals, Retention and Stewardship Direct Mail DME Delivers’ leading-edge portfolio of products and

appeal of direct mail. DME Delivers excels in the area

services are unrivaled. We focus on the individual

of customized direct mail that brings your brand and

needs of our customers by embedding the wealth

message to the forefront. We help your organization

of knowledge and experience in working with over

stand alone through colorful mailing options with

300 colleges and universities into each and every

interior components that resonate with your base

program. Our team of marketing strategists, designers

and create an excitement for your events. No matter

and product experts work closely with you and your

the size or scope of your project, DME Delivers can

organization to develop and deploy the right solution.

accommodate and fulfill your request and leave an indelible mark on your targeted audience.

There is no better way to excite and engage your audience than through the visual and emotional

12 | year in review

FEATURED STEWARDSHIP SIZES: 12x6

9x 6

8x 5

Perfect for building relationships with

Perfect for showing your appreciation

Perfect for acknowledging donations of

lifelong donors. Can fit all components

for established and new donors. Can fit

any size. Can fit components including

including license plates, frames, full-size

most components including tailgate

coasters, garden flags, schedule

calendars and FANatical images.

flags, die-cut magnets and lanyards.

magnets and luggage tags.

8.5x 13

8.5x 11

FEATURED SOLICITATION SIZES:

9x 6 The ultimate format for personalizing

Our most versatile option. Includes

The most affordable option. Can include

your message and graphics for

recipient personalization and tear-off

recipient personalization. Ships in a

individual recipients. Ships in a large

member form. Ships efficiently in a

closed faced envelope.

window envelope.

small window envelope.

CUSTOM PACKAGES We can design and produce highimpact packages customized to your specific needs. These packages are unique to your program and can include specialty features, such as diecut logos, custom shapes and sizes.

year in review | 13

Multi–touch

SOLICITATIONS GET MORE FROM YOUR CURRENT AND FUTURE DONORS.

Name: Michelle Donor: Never

Name: Jon Donor: Current Sport: Baseball

VARIABLE ASSET LIBRARY

Sport: Women’s Golf

Name: David Donor: Lapsed Sport: Football

CONVERSION

 INCREASE YOUR DONOR CONTRIBUTIONS

Our continuing goal is to shorten the gap between conversation and conversion. Creating excitement and urgency, while showing value and relevancy, is the key to a high conversion rate. Segmenting your data based on donor information, simple behaviors, or detailed purchase patterns fosters the opportunity for more in-depth communication.

An effective Multi-Channel marketing strategy transforms ideas into actions.

14 | year in review

DIRECT MAIL

How often to do check your mailbox? You will notice overall mail volumes are down therefore less clutter means competing for customer attention is now easier than ever. Marketers win…if you know how.

We strategically build attention-getting solicitations to increase your membership and keep them engaged while meeting budgets and generating positive ROI.

VARIABLE ASSET LIBRARY

VARIABLE ASSET LIBRARY

CONVERSION

ď€ƒ @

EMAIL

As email volumes continue to grow, recipients grow increasingly fickle about the emails they pay attention to. How do we cut through the clutter?

After finding an attention-grabbing subject line, the keys are proper segmentation, messaging that speaks to each customer and a clear-call-to-action (CTA). We firmly believe that integrating email into your strategically-designed marketing campaign will reinforce the direct mail campaign to add to conversion and the bottom line of your organization.

$

CONVERSION

 PERSONALIZED URL (PURLS)

A PURL is a personalized URL, or a campaign landing page, that is personalized to the individual.

Not all your customers or prospects are created equal. A PURL offers the ability to serve additional information that enhances mail and email, reinforces the CTA and increases your chance for conversion. A standard website can report on a macro level while a PURL is trackable at the individual level, reporting on the activity of each and every donor. year in review | 15

ENROLLMENT MARKETING

RECRUITMENT Hands-Free Marketing Outbound, on-demand marketing programs deploy very quickly. We specialize in automated nurture/ drip campaigns for Program Inquiry and Information Requests. Our data driven programs are digitally printed which generates personalized letters and brochures to each student based on their educational interests and needs.

ADMISSIONS Keep the process moving

RETENTION Reduce Summer Melt

Moving more students from acceptance to enrollment

Loyalty-building Welcome Kits offer unique ways to

requires a communications campaign that will keep

engage with your newly committed students. Our

your institution on their minds leading up to student

kits help new students begin their transition from

commitment. We offer a variety of direct marketing

acceptance to arrival and keep them involved, which

packages and school-branded gift options that will

will help reduce summer melt. We make it easy to

enhance brand messaging, stand out in the mailbox,

generate excitement, promote school pride and

and most importantly, create an emotional connection

communicate important dates and information. We do

with your students using interest–driven content.

all of this in a cost-effective manner.

16 | year in review

OUR RECENT SUCCESS

PURDUE UNIVERSITY GLOBAL AUTOMATED MARKETING

12" x 12" Program Specific Brochure, Personalized Letter from the President, 9" x 5" Resources and Information Brochure, Full-Color Envelope

UNIVERSITY OF NORTH CAROLINA WILMINGTON • RECRUITMENT PACKAGE 9" x 6" Mail Packet with School Information and Application Steps

year in review | 17

CAMPUS ORIENTATION

Welcome new students and help them acclimate to campus life Our customized Orientation Welcome kits are a very unique and engaging way to welcome your new students to campus. Our orientation kits help new students begin their transition to campus, generate excitement, promote school pride and communicate important dates and information. We do all of this in a cost-effective way.

We offer a wide array of school-branded premium gifts that can be included in the mail package such as: calendars, dorm flags, event tickets, campus store coupons, tech wallets, mousepads and more!

As a full-service direct marketing company we handle everything from start to finish including: creative design to attract attention, all print, production, fulfillment and sourcing for all premium gifts.

18 | year in review

OUR RECENT SUCCESS

UNIVERSITY OF MEMPHIS ORIENTATION

12" x 6" Mailer, License Plate, Class of 2023 Vinyl Decal

BLUEFIELD STATE COLLEGE • ORIENTATION 9" x 6" Mailer, Vinyl Cling Decal, Welcome Insert

year in review | 19

ALUMNI MEMBER KITS

Increase member support Our customized Alumni Solicitations and Member

The Alumni Member Kit can also incorporate our

Kits are a very unique and engaging way to engage

powerful, proprietary MallSystem Gift Redemption

prospective and annual members, increase member

Program. Your members are provided with a

support and welcome your new alumni members. The

redemption certificate within their member kit

member kits thank your new alumni in a thoughtful

directing them to a school branded and customized

and cost effective way. We offer a wide array of school-

MallSystem website. Once there, they can choose from

branded premium gifts that may be added to the

an array of gift options catered to their membership

mail package and can include: schedule magnets,

level. We supply and fulfill all gifts as well as send you

member cards, decals, license plates, luggage tags

reports showing detailed usage. You may also utilize

and more! As a full-service direct marketing company

existing gifts in our program, which has helped many

we handle everything from start to finish including:

of our partners reduce their storage and eliminate the

creative design to attract attention, all print, production

time constraints of handling gifts on their own.

fulfillment and sourcing for all premium gifts.

20 | year in review

OUR RECENT SUCCESS

WEST VIRGINIA UNIVERSITY • WVU ALUMNI ASSOCIATION ALUMNI MEMBER KIT

9" x 6" Mailer, Annual or Life Member Card (with Personalization), Round Vinyl Decal, Luggage Tag

LOUISIANA STATE UNIVERSITY • ALUMNI ASSOCIATION SOLICITATION

9" x 6" Membership Appeal Letter (with Personalization + Data), Perforated Tear-off Form, Fullcolor Large Window Envelope, CRE Return Envelope, 5" x 7" FANatical Photograph year in review | 21

COMPONENTS AND INCENTIVES

Incentives your fans actually want GoGameday is a division of DME Delivers and was set in motion over 30 years ago when we decided to start providing recognition gifts to college

Don’t see it here?

conferences. Over the years, we have grown to specialize in premium student-athlete gift programs and suite gift programs. We also provide general

We can get it. We are a direct importer and manufacturer of custom donor loyalty

branded merchandise for meetings, VIPs and

products and premiums.

tournaments along with building and executing award programs of all levels.

Contact your Personal representative to get started.

Metal and Plastic License Plates

Metal and Plastic License Plate Frames

Tailgate Flags

Single Indoor & Outdoor Decals

Double Indoor & Outdoor Decals

Die-cut Decals

Parking Pass Hang Tags

Calendars

22 | year in review

Die-cut Indoor & Outdoor Magnets

Schedule & Information Magnets

Luggage Tags

Member Cards (without personalization)

Member Cards (with personalization)

MallSystem™ Redemption Certificates

Pennants

Metal Business Card Bottle Opener

Silicone Tech Wallets

Mousepads

House Keys

Tech Decals

Beat Stickers

Drink Coasters

FANatical Images

Eye Black

IN THE SPOTLIGHT TIGERS UNLIMITED FOUNDATION

The Tigers Unlimited branded Tailgate Flag has been an absolute hit with our donors this year! From tailgates and lake houses, to front porches and boats, Tigers Unlimited donors across the state are displaying their flag in a wide variety of ways. The distribution of these flags has not only helped in promoting the Tigers Unlimited brand but also served as an identifier to all donors who currently support Auburn Athletics through the Tigers Unlimited Foundation.

Cameron Barrett Assistant Director of Annual Giving Auburn University Tigers Unlimited Foundation year in review | 23

GIVING STEWARDSHIP

PROGRAM

INSPIRE. APPRECIATE. MOTIVATE.

Copyright © DME Delivers, LLC. All rights reserved.

UNDERSTANDING THE CHALLENGE

Every not-for-profit organization is challenged with growing, building and maintaining a strong member and donor community. Stewardship, as it relates to higher education, is like acquisition, retention and loyalty programs in the world of traditional marketing. But stewardship isn’t so similar that the same traditional processes and methodologies can be applied throughout.

STEWARDSHIP

Our unique approach to alumni, athletic and academic loyalty marketing in the collegiate world is designed to inspire, appreciate and motivate past, current and future members through a series of well-timed relevant communications. The goal is to establish, nurture and cultivate a community of lifelong supporters. Our program is comprised of three (3) member life cycle-specific programs for establishing and maintaining member stewardship.

INSPIRE ENGAGEMENT

Our Loyalty Inspire program is the foundation for acquiring new members. The Inspire suite of products and services supported by comprehensive creative and messaging strategies are designed to convert the lapsed, or nevers, into members. We inspire engagement by making sure your future members feel valued.

Our Inspire program will: •Build awareness of member value via ongoing communication.

•Express the importance that membership supports your school’s goals •Convey that long-term membership has intrinsic value.

I N S P I R E

A PPR EC I AT E

A PPR EC I AT E

I N S P I R E

I N S P I R E

1 1

2

3

Informal Ask

Email Ask

Email/PURL Ask

24 | year in review

Recommended: Donor Loyalty Package with MallSystem Gift Certificate

Recommended: 8x13 Solicitation with info slip

Recommended: Email with MallSystem Gift Certificate

Recommended: Email and PURL with Personalization

Recommended: 9x6 Solicitation 10x8 Postcard

Recommended: Email with Personalization

GIVING STEWARDSHIP LIFE CYCLE

Email Thank You

A PPR E

2 4 Formal Ask

Donor Loyalty Package

INCREASE COMMUNICATIONS INCREASE MEMBERS BUILD YOUR LEGACY

Recommended: 9x6 Solicitation with FANatical

Our Motivate program generates a series of communications designed to strengthen your relationship by: •Acknowledging supporters past donation(s) via appreciation efforts.

•Offering new and engaging Stewardship opportunities.

•Adding intensity and setting the stage for membership renewal and the “ask.”

Recommended: 10x8 Postcard with personalization

Recommended: Donor Loyalty Package with MallSystem Gift Certificate

Recommended: 12x10 Postcard

Recommended: 10x8 Postcard with personalization

Our Appreciate program helps you communicate and grow an ongoing feeling of value between “ask” initiatives by: •Sharing emotionally engaging messages.

•Enlightening supporters about special events, occasions and milestones.

•Reinforcing the benefits of being a donor.

MOTIVATE ENGAGEMENT

Our Loyalty Motivate program manages the relationship of your existing members through a series of communications supporting various stewardship activities. We understand that It is more likely for an existing member to continue giving than a non-member committing. The premise behind the Motivate program is to cultivate, strengthen and preserve the relationship with your existing community. Every communication needs to acknowledge donations and make members feel appreciated and valued.

Recommended: Email and PURL with Personalization

APPRECIATE ENGAGEMENT

The Loyalty Appreciate program is designed to nurture and strengthen the relationship between you and your member community. For members of every level, the Appreciate program maintains member-stewardship through a series of timely communications such as newsletters, project updates, announcements, reports and invitations.

Even greeting cards to say hi and thank you can be very effective.

A PPR EC I AT E

C I AT E

M OT I VAT E

3

M OT I VAT E

M OT I VAT E

4

Program Update Postcard

1

End of Year Push Postcard

Donor Loyalty Package

2

3

4

Program Update Postcard

Email/PURL Ask

Formal Ask

year in review | 25

MallSystem™ is DME Delivers’

MALLSYSTEM

proprietary software which makes showing appreciation for your donors as easy select, submit, ship!

MallSystem™ works on all devices and screen sizes.

“The DME crew have really changed the game for us. Gator Booster, Inc. has provided its donors with an annual thank you gift for many years and the DME MallSystem has made a significant impact on our program, bottom line.

Many thanks to DME on running a first class shop and taking care of our organization.”

Paul Vosilla

Director of Annual Giving Gator Boosters, Inc. 26 | year in review

ALLOW YOUR LOYAL DONORS TO CHOOSE THEIR OWN GIFTS

D

onations to your program, cause or institution are personal, as should be the post-donation acknowledgment gift and recognition. DME’s proprietary MallSystem helps you make a connection to your donors by allowing them to choose their own premium gift. The key to successful stewardship begins by ensuring loyal donors at every level are acknowledged and appreciated. With our powerful proprietary MallSystem Gift Program, your donors can choose their own premium gift determined by their level of

STEP 1

Members, donors and fans login to your custom MallSystem website using their unique Access Code. We can implement a Shop Now function for a strictly retail user experience.

contribution. The MallSystem Gift Program is intuitive and engaging for all users.

We take care of everything from the production and manufacturing of your donor gifts to the design of your customized Mallsystem site. We also handle the distribution and management of your inventory.

Our proprietary MallSystem Platform is engaging and intuitive. Our MallSystem Programs help increase donor contributions by using unique and high–quality incentives all

STEP 2

Redeemable gifts are displayed when a user enters using their unique Access Code. We can custom tailor the gift selection offered to the user dependent upon their contribution level. We can offer Upsell-Only items in addition to redeemable gifts. Once a gift’s inventory is depleted it is automatically removed from the store, leaving you with no leftover gifts or inventory hassles.

while providing a positive user experience. As we have seen with several of the schools we work with such as Florida, Ole Miss, LSU, The University of Texas and others. These programs create such a positive experience for your donors that these schools have repeated the program each year as their donors have given them such positive feedback and appreciation of the program.

Contact your Personal representative for a demo and to learn more.

STEP 3

Members, donors and fans select a gift and complete their order using our intuitive checkout process. Gifts get delivered directly to their doorstep. Reports are generated based on orders, gifts redeemed or specific time spans.

year in review | 27

FANATICAL PHOTOS

Bring your fans into the center of the action Our FANatical products leverage the passion your current and future supporters have for your team, sport or facility to make an emotional connection. Personalized images of the stadium, arena, fields and locker rooms can be used to enhance your direct mail communications. If a picture is worth a thousand words, then our personalized FANatical images are worth a million!

28 | year in review

ON THE FIELD

IN THE STANDS

FANATICAL IN THE LOCKER ROOM

AND EVERYWHERE ELSE!

MEMBER APPRECIATION GIFTS

Meaningful connections Appreciation gifts help those who receive them realize

connection is made. We offer a wide variety of custom

their efforts are noticed and valued, and can help to

packages and premium options for acknowledging

serve as motivators for future achievements.

each donor level.

As the leading provider of donor gift solutions to

When paired with our proprietary MallSystem Gift

collegiate development offices and alumni groups, we

Platform, showing your appreciation for your donors is

work with your budget and specifications to find the

effortless and completely hands-free as we handle all

right recognition items for your donors to ensure that a

of the production, inventory and fulfillment.

30 | year in review

Popular APPRECIATION GIFTS

Performance Polos

1/4 Zip Pullovers

Hooded Sweatshirts

Duffel Bags

Canvas Totes

Umbrellas

Gameday Coolers

Grillin’ Spatulas

Golf Accessories

Stadium Blankets

Framed FANatical Image

Gameday Tailgate Chairs

Glassware Sets

Deluxe Cast License Plates

Tervis™ Tumbler Sets

Bluetooth Speakers

IN THE SPOTLIGHT

RAZORBACK FOUNDATION, INC.

Working with DME is one of the best decisions we have ever made to advance our stewardship efforts. From development of the custom designed benefits package to the execution of the multi-level gift program for our donors, DME exceeded all expectations. Their flexibility in meeting our needs and their consistent attention to detail impressed each and every member of our team.

We could not be more pleased!

John Matsko

Senior Associate Director University of Arkansas—Razorback Foundation, Inc. year in review | 31

Powered by our proprietary MallSystemâ„¢ Platform

BOX OFFICE DATA COLLECTION 32 | year in review

WHEN THE LINES ARE LONG, HOW WILL YOU CAPTURE YOUR WALK-UP CUSTOMER’S DATA?

WE

live in a world where detailed customer data is becoming more and more important for future conversion opportunities. You know plenty about who your season ticket holders are, and you have information about single game buyers who purchase online. But what about long lines of walk-ups on gameday?

Our Box Office Data Collection program easily captures your walk–up customer’s information to use for future sales and promotions. It is easy to set up and use and works in conjunction with our powerful, proprietary MallSystem Gift platform. Most importantly, it is very effective.

STEP 1

Your walk–up customers receive a MallSystem gift redemption certificate at the time of purchase. Each certificate contains a unique code good towards one free gift on your custom MallSystem Gift Redemption website.

Contact your Personal representative for a demo.

CONNECT WITH YOUR FANS

STEP 2

Customers access the MallSystem site using their unique Redemption Code. Customers enter in their contact and address information to redeem their free gift. We work with you on which data points to capture as well as pick the most effective promotional gift for your fan base.

STEP 3

We process and ship all orders. Most importantly, we compile all new customer information and on a regular basis send you reports that can be added to your CRM database. year in review | 33

GAMEDAY PREMIUMS

GO BIG. GO BOLD. GOGAMEDAY. GoGameday is a division of DME Delivers and was set

gift programs. We also provide general branded

in motion over 30 years ago when we decided to start

merchandise for meetings, VIPs and tournaments

providing recognition gifts to college conferences.

along with building and executing award programs

Over the years, we have grown to specialize in

of all levels.

premium student-athlete gift programs and suite

34 | year in review

SUPERIOR–QUALITY

STADIUM GIVEAWAYS

Leaders in gameday premiums Whether you need to promote your school or your brand, we have you covered. GoGameday by DME Delivers is your #1 source for custom-branded gameday solutions and promotional items in the collegiate sports world. GoGameday has been on the cutting edge of unique sports promotions for nearly three decades and is the leader in co–branded collegiate licensed merchandise. We have a unique ability to enhance your brand with affinity collegiate brands. Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner…on gameday and beyond.

Your fans. Your brands.

We can help you leverage the affinity colleges have to its students, alumni, donors and fans. We will work as your partner to always insure all resources are being maximized. Because we are a licensee we can eliminate the costly markups a campus supplier will include. We will handle any and all negotiations on your behalf.

Provide your fans the Ultimate Gameday Experience.

IN THE SPOTLIGHT UNIVERSITY OF MINNESOTA

The bomber cap was a huge success for us. Not only did our fans and students wear them over and over to our games and events, but you would also spot them around the campus and city. That is the end result we target with our promotional items and has really raised the bar for us.

Matt Sherman

Gopher Sports Properties year in review | 35

POPULAR

STADIUM GIVEAWAYS

This only scratches the surface.

Replica Jerseys

Gameday Socks

Cheer Poms

Cheer Banners

Touch Screen Gloves

Thundersticks

Tailgate Coolers

Drawstring Bags

Aluminum Bottles

Gameday Masks

License Plates

Mini Hockey Sticks

Felt Pennants

Can Coolers

IN THE SPOTLIGHT UNIVERSITY OF FLORIDA

The University of Florida selected DME to commemorate the life of their iconic superfan, Mr. Two Bits. DME printed thousands of shirts for the Florida Athletic Department to hand out at the football game recognizing Mr. Two Bits. Additionally, DME also put together an online store through our MallSystem platform for fans to purchase the popular shirts as well.

DME served as a one-stop shop for the promotion by fulfilling all the orders online and providing reporting and tracking information to UF. 36 | year in review

Fan Tees

Fan Sleeves

Gameday Shades

Rally Towels

Court Towels

Jersey Towels

Bobbleheads

Winter Beanie

Swirler Flags

Cooling Towels

Fedoras and Bowties

Baseball Caps

Inflatable Gameday Chair

Tailgate Flags

Clear Stadium Totes

Bucket Caps

Posters

Phone Wallets

Mini Foam Balls

Fan Beads

Don’t see it here? We can get it. We are a direct importer and manufacturer of custom gameday premiums. year in review | 37

CHAMPIONSHIP MEMENTOS

SHARE T H E

EXCI T EMEN T

Celebrate your student–athlete’s achievements and success In 2007 the NCAA conducted a national search for

We value our loyal partners in some of the most

a company to take over its NCAA Championship

prestigious athletic conferences in the country with

memento and apparel needs. PPI Sports was a

some of our relationships spanning over a decade.

significant provider of mementos and apparel the previous decade. We were humbled when the NCAA

Utilizing our international and domestic resources

selected and awarded us a long-term agreement to

we find the right memento every time in an ever-

provide their championship mementos and work with

changing marketplace.

Nike to provide all its championship apparel.

38 | year in review

OUR RECENT WORK

CHAMPIONSHIP MEMENTOS

Beats by Dr. Dreâ„¢ urBeats

Bulova Watches

Performance Team Polos

1/4 Zip Pullovers

Duffel Bags

Luggage Sets

Backpacks

Bluetooth Speakers

Commemorative Trophy Balls

Locker Room Tees

Locker Room Caps

Commemorative Framed Photos

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BRAND ENGAGEMENT

In Stadium Activation Gameday Premiums have long been the best way to engage fans and leave a lasting impact on the fans’ memory of the game. The affinity with the university brand will create the desired relationship which will drive awareness and sales.

Point of Activation Signage Signage is a critical part of your deployment that can make or break your success. Do people really know what your activation is all about? Sure, you’ve got brand ambassadors there to explain the details, but having the right on-site signage can attract attendees to your activation all on their own.

Add banners above your booth that scream, “Come win a sweet prize!” or smaller signage near the bathrooms or food area. Even t-shirts for your brand ambassadors that say, “Ask me how you can win an awesome prize,” can spark up a conversation that otherwise wouldn’t happen. These details can have a big impact on your overall success so make sure you sweat the small stuff and plan ahead!

40 | year in review

Popular IN-STADIUM ACTIVATION

CO-BRANDED PREMIUMS FOR

Bomber Caps

Swirler Flags

Fan Tees

Mini Basketball Hoops

Pom Poms

Can Coozies

Stadium Cups

Drawstring Backpacks

Popular ACTIVATION SIGNAGE POINT OF

Retractable Banners

Event Tents

Floor Decals

Vehicle Wraps

Barrier Banners

Feather Banners

Window Clings

Cornhole Boards

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Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party.

OUR RECENT SUCCESS Buffalo Wild Wings leveraged their relationship with America’s large colleges to activate through the affinity their consumers have with these colleges.

This program utilized a fan favorite pint glass with the school logo on one side of the glass and the Buffalo Wild Wings logo on the opposite.

42 | year in review

DEVELOPMENT

We worked with the Buffalo Wild Wings media rights holders and advertising agency to plan the entire promotion.

LICENSING

DME secured all licensing rights from IMG Collegiate Licensing, Learfield Licensing and Fermata Partners. We collected all royalties due and paid the collected fees seamlessly and efficiently.

ECOMMERCE

We utilized our proprietary MallSystem Platform to process orders, distribute a Buffalo Wild Wings digital gift card, provide a receipt to the consumer and handle all customer service needs.

REPORTING

DME provided a comprehensive report to Buffalo Wild Wings daily on sales and orders placed. This report was fully customized to their needs.

CAMPAIGN COLLATERAL PREMIUMS

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CUSTOM PACKAGING

Start thinking inside the box DME goes above and beyond when it comes to

special gift and can even include personalization on

premium gifts and mailing options by not only finding

every package. DME recognizes that an eye-opening

the perfect item, but designing and incorporating the

design along with a first-class presentation will create

ideal packaging. Our capabilities allow us to customize

a memorable experience before the recipient even

colorful packaging of any kind from envelopes to

opens the box.

cardboard boxes. We will enhance your recipients’

44 | year in review

UNIVERSITY OF TEXAS • LONGHORN FOUNDATION BEAT BOX

11" x 4" Full-color Beat Box, 12 Unique Tailgate Cups, 12 Unique Beat Stickers, Student Member Card (with Personalization), Wooden Gameday Glasses, PMS-Matched Glasses Holder

UNIVERSITY OF SOUTHERN CALIFORNIA • 1923 CLUB SEASON TICKET BOX

Custom Branded Box and Insert, 10 Commemorative Ticket Badges, 2 Branded Lanyards, Branded Vellum Slip Insert year in review | 45

CUSTOM

46 | year in review

Your OUR

Apparel Division supplies a full line of screen printed and embroidered custom apparel wear. We have thousands of garment choices and a wide array of name brands to choose from including t-shirts, sweatshirts, hats and more. We offer a variety of materials such as 100% cotton, 50/50 and other blends, as well as a full line of performance options. Our in-house printing services offer you the latest in screen printing and embroidery technology to ensure the fastest turn times and the best pricing in the industry.

Have something specific in mind? We can custom manufacture many garments and accessories to fit your brand’s exact vision and needs utilizing our exclusive OURBRAND apparel.

Schedule your custom art & apparel project time today!

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Printed with our HP Indigo 12000 Digital Press

48 | year in review

S

ince 1985, DME Delivers has surpassed the needs for direct mail and printing of customers nationwide. We are not your ordinary print shop. DME Delivers continually invests in innovative technologies to offer direct mail and printing solutions that drive conversion and save you money.

We guide your campaigns from inception to conversion. Our facilities house the highest quality digital printing technology available. Our machines are powerful, fast, flexible and efficient—we print and fulfill millions of pieces of direct mail each and every year.

Our superior-quality printing technology

Standard printing

Never compromise on quality.

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DMEVISUAL

LARGE FORMAT Printing A

N

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EVERBANK FIELD GEORGIA VS. FLORIDA Stadium environmental design and installation for Georgia Bulldogs VS. Florida Gators game at Ever Bank Field.

DME VISUAL

DISPLAY YOUR ANYWHERE. UNIVERSITY OFMESSAGE NORTH FLORIDA Athletic facilities and campus environmental design and installation.

50 | year in review

N

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IF YOU CAN IMAGINE IT, WE CAN PRINT IT We now offer large format design and printing with specialization in environmental design, graphic vehicle wraps and point-of-purchase retail product displays.

FROM STICKERS TO TRADE SHOW DISPLAYS TO LARGE-SCALE ENVIRONMENTAL DESIGN, WE CAN PRODUCE CUSTOM VISUAL PRODUCTS THAT WILL ELEVATE YOUR BRANDING AND HELP YOU MAKE A LASTING IMPRESSION. Technology continues to improve the large format printing industry which is why we pride ourselves on staying up-to-date with the latest advancements. We print thousands of square feet of vinyl a day using the latest state-of-the-art, digitally direct equipment which means your large-format digital prints will be clean, sharp, completed and delivered on time at a price that doesn’t break the bank.

Our in-house design, printing and installation capabilities turn projects out on time and within budget, and we’re specialized to cater to a diverse clientele. Go ahead, throw your most unique and ambitious design, print, and installation ideas at us.

Challenge our design and estimating team today.

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IN-HOUSE PRODUCTION

DME HEADQUARTERS DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility.

Home sweet home DME is a full-service direct marketing strategy services

Our services include: integrated campaign strategy,

and production provider. DME delivers success utilizing

award-winning creative services, digital print, web-to-

our full array of leading edge capabilities, all of which

print (W2P), data strategy & segmentation, variable

are found in–house in our state–of–the–art Daytona

data personalization, production, finishing and more.

Beach, Florida production facilities.

52 | year in review

Fulfillment Services Experience DME’s eye-catching deliveries arriving in your customers’ mailboxes and on their doorsteps today! Our experienced finishing and fulfillment teams provide you and your customers with accurate packaging that arrives on time. Among the services we offer are: warehousing, distribution, pick & pack fulfillment and kitting.

Kitting Kitting is the process of taking multiple components and combining them to create a marketing package. Start with a die-cut mail piece, add a license plate, decals and a team schedule, and you have a collegiate stewardship package. Or a folder, brochure and a business card. Now multiply a kitted package by 25,000 that is part of a direct marketing campaign, needs to deploy in 4 days and you have the need for an experienced team that follows the logistics handbook. DME has the team and processes to successfully handle any type of kitted campaigns.

Warehouse and Distribution Safely give your inventory a good home with DME’s state-of-the-art warehouse and fulfillment center.

Among our benefits: climate-controlled warehouse, non-combustible construction, barcoded locations, real-time data reporting, shipping/mailing/freight service and automated email alerts on inventory levels. year in review | 53

54 | year in review

Notes

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