Marketing Magazine SG - Nov 2015

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MARKETING MAGAZINE SINGAPORE EDITION

THE ART & SCIENCE OF CONNECTING WITH CONSUMERS

SINGAPORE

NOVEMBER 2015

marketing-interactive.com

NOVEMBER 2015

STARBUCKS’ JANE LAU ON HER ACQUIRED TASTE FOR MARKETING PAGE 30

THE RACE FOR AUDIENCE MEASUREMENT: WHO WILL WIN? PAGE 20

S$5.90 INC GST

DATA-DRIVEN MARKETING: TIPS AND TRICKS PAGE 34

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Marketing Magazine SG - Nov 2015 by Marketing Magazine Group - Issuu