MARKETING MAGAZINE SINGAPORE EDITION
THE ART & SCIENCE OF CONNECTING WITH CONSUMERS
SINGAPORE
NOVEMBER 2015
marketing-interactive.com
NOVEMBER 2015
STARBUCKS’ JANE LAU ON HER ACQUIRED TASTE FOR MARKETING PAGE 30
THE RACE FOR AUDIENCE MEASUREMENT: WHO WILL WIN? PAGE 20
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DATA-DRIVEN MARKETING: TIPS AND TRICKS PAGE 34
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