Marketing Magazine HK - Sep 2014

SCAN TO SUBSCRIBE

Matt Eaton Group Editor WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING H ON G KON G 1

2 M A RK ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

4 M A R K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

佖寉

LAST WORD

36 M A R K ET I N G H O N G K O N G A UG UST 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

人物專訪

PROFILE

6 M A R K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

人物專訪

PROFILE

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HO N G KON G 7

人物專訪

PROFILE

8 M A R K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

人物專訪

PROFILE

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HO N G KON G 9

人物專訪

PROFILE

1 0 M AR K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

人物專訪

PROFILE

The ultimate city magazine in Hong Kong is now available on iPad. Get the latest insider insights from wining and dining to shopping and lifestyle to travel, music and the arts.

timeout.com.hk

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HO N G KON G 1 1

人物專訪

PROFILE

1 2 M AR K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

1 4 M A R K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

1 6 M A R K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

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

111010001101101

00101010110111000111100011110000100011011010101010101010010011010110101010 DIGITAL 01010101010101111010101111101000111110100011101010111110100011111001110001 CAMERAS

011010101010100

01011111010001111101101011110101010011110010001111001000111100011101010101 3,000

111101000111100 IN JUST

01010100011110001111000011110001111000011110001111000011101100010001010101 11011110101100010101010001101010101101010101000111110011101000110101010101

111100001000100

01011101010110101011001101010100010011110001111000010001000101010110111101 ONE DAY, HOW 10110101010001001111000111100001000100010101011011110111101011000101010101

101111010110001 MANY PEOPLE OF

00100100011000100111001001011011000100111101001010111101010110110011110101

010101010101010

01100010011110100101011111110001111000011100110010100110101101010101010010 HONG KONG WERE NBA 10101011111010001111001110011110001111001101011001010100011000110000011101

101011001010110

INTERESTED IN 4,000 10100100110001001101011100100111000011101101111101000010001000101010110111 11010110001010101010001101010101010101010111010100010110011010110101010101

010110110101010 YOUR PRODUCTS?*

00010101010110101111010100101110001010101011010111101011100101010101101011

111000111101010

01010111010001101101000101010110111000111100011110000100011011010101010101 AUTOMOBILE 4,000 10011010110101010101001010101010101111010101111101000111110100011101010111

110100010101011

00011111001110001110101011111010001111101101011110101010011110010001111001

010010101010101

11100011101010101110101010100011110001111000011110001111000011110001111000 01100010001010101101111011110101100010101010001101010101101010101000111110 01000110101010101010101011101010110101011001100101010101010111010100010110 10110101010101011100010101010110101111010100101110001010101011010111101011 01010101101011110101010111010001101101000101010110111000111100011110000100 11010101010101010010011010110101010101001010101010101111010101111101000111 00011101010111110100011111001110001110101011111010001111101101011110101010 TRAVEL TO ASIA 10010001111001000111100011101010101110101010100011110001111000011110001111 SMARTPHONE & 18,000 11110001111000011101100010001010101101111011110101100010101010001101010101 TABLET 19,000 10101000111110011101000110101010101010101011101010110101011001101010100010 10001111000010001000101010110111101111010110101010001001111000111100001000 10101011011110111101011000101010101010100100100011000100111001001011011000 11101001010111101010110110011110101100101100010011110100101011111110001111 HEALTH & BEAUTY 11100110010100110101101010101010010101010101011111010001111001110011110001 5,000 01101011001010100011000110000011101101010100100110001001101011100101110010 TRAVEL TO EUROPE 12,000 0101110010011101001110000111011011111010_

Imagine the data we have on your audience for an entire month!

Exponential provides advertising intelligence that turns data into action enabling smarter marketing decisions. We combine media, data and technology to help advertisers find their perfect audience and reach them across display, video and mobile media at a global scale. +852 2824 8315 | www.exponential.com | jason.tsang@exponential.com *Data shown above indicates the number of unique users across the eX Advertising Intelligence Platform who were interested in that category or brand in Hong Kong in a single day in July 2014

Exponential Divisions

1 8 M AR K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HON G KON G 1 9

2 0 M A R K ET I N G H O N G K O NG SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

2 2 M A R K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

Judging panel

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HON G KON G 2 3

2 4 M A R K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

Content・Creativity・Channels

prestigiouss awards

●

Media of the Year : New Media Group

●

Best Media Campaign - Digital, Gold Award

●

Best Creative Team

●

●

Best Online Community Platform, Gold Award

Best Media Campaign - Online Video, Gold Award and Silver Award

●

Best Media Campaign - Mobile, Gold Award

●

Best Media Campaign - Print, Gold Award and Bronze Award

●

Best Use of Branded Content, Silver Award

●

Best Media Campaign - Social Media, Gold Award, Silver Award and Bronze Award

●

●

Best Custom Event, Gold Award, Silver Award and Bronze Award Best Media Campaign - Integrated Media, Silver Award

WWW.M M AR A R K ET E T I N G - IN I N T ER E R A CT C T I V E.C E COM

S E PTE P TEE MB M B E R 2 014 0 14 4 MARK MA RKK EETIN M TING TTIN I G HON H ON N G KON KKO N G 2 5

2 6 M A R K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB M E R 2 014 14 MARKK E TING TI HON G KON K G 27

2 8 M AR K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB E R 2 014 14 MARKK E TING TI HON G KON K G 29

30 M A R K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB M E R 2 014 0 14 MARK RK E TING T HO N G KON K N G 31

32 M A R K ET I N G H O N G K O N G SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

34 M AR K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

36 M AR K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE MB E R 2 014 MARK E TING HON G KON G 37

38 M A R K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB M E R 2 014 14 MARKK E TING TI HONG HON G KON K G 3 39

40 M A R K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

Luxury House 2013/14 was granted Spark Awards 2014 for

Best Use of Content

&Best Content Team

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB M E R 2 014 MARKK E TING T HON G KON K N G 41

42 M A R K ET I N G H O N G K O NG SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

ile

Sample ne

CA

ob

Japan: +81 3 3552 1761 Singapore: +65 6521 2805 South Korea: +82 2 2051 4895 Pho

Y

DI

Gl

al ob

M

Australia: +61 2 8020 2600 China: +86 10 6568 1088 Hong Kong: +852 9784 9434

速

TI

info@surveysampling.com

surveysampling.com

44 M AR K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

Best Med ia The Sp Campaign (OO H) ark Hong K Awards on 2014 g

Inspiration Ever y where Striving For Excellence In Space Management

www.asiaray.com

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

852 2151 1222

S E PTE MB E R 2 014 MARK E TING HON G KON G 45

46 M AR K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB E R 2 014 14 MARKK E TING TI HON G KON K G 4 47

48 M A R K ET I N G H O N G K O NG SEP T EMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S E PTE TE MB E R 2 014 14 MARKK E TING TI HONG KON K G 4 49

職埸

CAREERS

5 0 M AR K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

佖寉

LAST WORD

36 M A R K ET I N G H O N G K O N G AUG UST 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM

結語

LAST WORD

5 2 M AR K ET I N G H O N G K O N G SEP TEMBER 201 4

WWW. MARK E TING-IN TE RAC TI VE . C OM