2025 Gen Con Official Merch & Sponsored Games Lookbook

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Officially Licensed Merch and Sponsored Games

Licensed Products 2025

Licensed Products

O Christmas Geek

Dispel Dice

2025 D20 Dice Set : $45

Calling all dice goblins! The 2025 Dispel Dice Gen Con exclusive D20 set is begging to be added to your collection. Sow chaos in your wake with our Brat Summer-inspired green liquid core die. Follow Genevieve the Dragon as she takes to the skies in search of her dragon’s hoard on this dark red, gold-inked die. Roll for big money with our loot-inspired copper inked, black core D20. Available only at the Dispel Dice at Booth 2741!

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Baby Genevieve 2025

Holiday Ornament: $16

For 2025, Baby Genny is bringing her own mistletoe and hoping for a sweet smooch under the Christmas tree. The ornament is 3” tall, made from hand-painted resin.

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My Little Demon

Exclusive 2025 Limited

Edition Squishy

Genevieve Plush: $45

Gen Con is excited to introduce Squishy Genevieve, the Official 2025 Limited Edition My Little Demon™ Genevieve collectible plush. Squishy Genevieve captures the joyful dragon as she returns from her vacation on Marshmallow Mountain, stuffed with sweet, fluffy goodness, ready for a soft cuddle and a nap.

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2025 Exclusive Playmat: $30

Genevieve, the Gen Con Dragon, explores beyond the edge of eternity in CoolStuffInc’s exclusive playmat for Gen Con 2025! Don’t miss out on your chance to get this show exclusive item.

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2025 Collector’s Dice Set : $20

An annual collector’s item! This one-of-a-kind colorful 7-piece dice tin set matches the free Gen Con D20 dice from Crystal Caste.

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Geek Orthodox

Gen Con 2025 Exclusive

Stained Glass Window Cling

8"x12": $25

16"x24": $75

The tradition continues into its fourth year! Our 2025 Gen Con exclusive window cling is here—featuring Genevieve in a bold new pose! This fan-favorite collectible brings the look of colorful stained glass to any window and is easy to apply and reposition. Available in two sizes. Quantities limited.

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American Gothic Flask: $45-$65 | Goblet: $85-$150 | Tankard: $100-$139

Have a drink with us! Get your officially licensed Gen Con 2025 flask featuring Genevieve soaring wide over Indianapolis’s black or rainbow skyline, available with or without dice topper; or your statesmetal tankard or goblet, available with or without dice wrap.

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Licensed Products

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Licensed Products

FanRoll by Metallic Dice Games

FanRoll is proud to announce our new Gen Con metal d20 blind packs! Uncover the rare golden d20 to get a free Gen Con The Eye of Genevieve liquid core dice set! Free Exclusive Gen Con mini set with the purchase of any of our officially licensed Gen Con 2025 products, which include our metal d20 blind packs, Sharp Edge Dragon Inclusion set, The Eye of Genevieve liquid core set, and black light dice trays!

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The Eye of Genevieve Liquid Core Dice Set: $75

Unleash The Eye of Genevieve with this moving eyeball liquid core set! Handcrafted with sharp edges, this set will be the showpiece for any collection.

Black Light Dice Tray: $25

Remember your visit to Gen Con with a 2025 fold-down dice tray with black lights embedded to show off your dice! Folds down for easy storage and works with our free mini dice set with each purchase. Protect your dice and your table in style!

Sharp Edge Dragon Inclusion Dice Set: $50

Gen Con dragon-inclusion dice have a detailed black dragon infused into every die. Handcrafted with sharp edges, this complete poly set is unique for any collection.

Metal d20 Blind Pack: $20

A blind bag with a collection of metal Gen Con collectible d20s. Chase down the shiny golden metal d20 and receive a free set of The Eye of Genevieve liquid core dice

($75 value). Find the rare Antique Gold d20, and you can show it at the booth to get a free mega acrylic d20. Made from solid zinc, Gen Con metal d20s add heft to your rolls.

Exclusive Mini Gen Con Dice Set: Free Gift with Purchase

The highest side of each die spells out a letter of G-E-N-C-O-N-! We will give away a free black light reactive mini dice with every exclusive Gen Con purchase. While supplies last.

Dryad Tea

Scoundrel’s Mark Tea : $30

Sure, they said they were just a bard— but now your coin purse is lighter, your heart is heavier, and you’re sipping tea, wondering where it all went wrong. Scoundrel’s Mark is a bold black and oolong tea blend layered with bright lemon and brooding spices - a contrast as captivating as the one who makes the mark. Zesty citrus notes tease the senses, while dark, smoldering spices linger beneath the surface, ready to surprise you. It’s like a wink across the tavern before they get close and whisper, “You really should’ve checked for traps.” For the chaotic good, the charmingly shifty, and anyone who rolls Persuasion with advantage.

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Norse Foundry

Glow in the Dark Premium Metal Dice: $50

Roll into adventure with officially licensed Gen Con metal dice. These premium metal dice don’t just deliver satisfying weight for your tabletop game; this year, they glow in the dark to keep the magic alive when the lights go down! Each set comes in a protective tin case. Whether you’re navigating dungeon crawls or epic campaigns, these luminous dice ensure your rolls shine as bright as your victories.

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Gate Keeper Games

2025 Gen Con Inclusion Dice Sets: $1695

Celebrate Gen Con with two matching inclusion dice sets from Gate Keeper Games! The first is Genevieve-red with real metal dragon scales inside, resting upon her loot hoard. The second is Wyrmling-purple with Genevieve’s unhatched dragon eggs inside, warming upon a bed of golden loot. Officially licensed and designed exclusively for Gen Con 2025.

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Licensed Products

Officially Licensed Merch

Official Gen Con Merch and Apparel

Rollacrit is the official Gen Con merchandise and apparel partner, providing all your exclusive convention merchandise needs. Rollacrit is the place for those who explore dungeons, construct settlements, defeat monsters, and roll dice with friends. Shop tees, hoodies, drinkware, hats, bags, and more apparel and gear at the Gen Con Store in the Wabash Concourse, at the Gen Con Mini Mart in the Exhibit Hall (booth 3019), and online all year long at rollacrit.com.

Gen Con World Tour 2025 Unisex T-Shirt: $40

Gen Con is where every dice roll writes a new legend, and this year’s tour is no exception! Step into the fray with a T-shirt that captures the whirlwind of magical adventures and epic campaigns that only Gen Con can deliver. Every stitch is infused with the heartbeat of legendary battles, unforgettable misfires, and the camaraderie that has defined the greatest tabletop escapades.

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Gen Con 2025 x Hydro74 Genevieve Emblem Unisex T-Shirt: $40

In a realm where elegance meets edge, Hydro74 has woven a masterpiece for the modern hero. The Genevieve Emblem T-Shirt radiates the allure of courtly magic and daring adventure, capturing the spirit of legends borne by champions who defy fate with every stride.

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The Great Dragon Wave Off

Gen Con 2025 T-Shirt: $40

Inspired by the iconic majesty of Hokusai’s The Great Wave off Kanagawa, this tee channels the raw power of an ocean in revolt and the mystique of legendary draconic lore. Our dragon artisans have blended traditional artistry with fantastical imagery—monumental waves crash against the silhouette of a soaring dragon, capturing both the eternal beauty of classic art and the stormy spirit of epic adventures.

Gen Con 2025 Raglan T-Shirt: $40

Celebrate a kaleidoscopic clash of eras with a t-shirt that’s as vibrant as it is audacious. Bathed in a riot of retro rainbow hues, this design champions diversity and dares you to roll the dice on a future full of brilliant battles and joyous revelry. Order Order Order

2025 Pin: $12

Stand out in a burst of color—claim the Retro Rainbow Pride Gen Con 2025 Pin and wear your banner of inclusivity for all the realms to see!

Retro Rainbow Pride

Officially Licensed Merch

Gen Con Skyrolling Genevieve Pin: $15

Embrace your inner wanderer—claim the Gen Con Skyrolling Genevieve Pin and let your badge of honor elevate your every ensemble to celestial heights!

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Hydro74 x Gen Con Spell

Component Keychain with Tiny 7pc Dice Set: $15

In a world woven with enchantments and chance, even the smallest talisman may unlock mighty secrets. Crafted in collaborative sorcery by Hydro74, this keychain features a miniature 7-piece dice set. It’s a pocket-sized charm that transforms every key turn into a roll of destiny.

Skyrolling Genevieve

Gen Con 2025 Femme T-Shirt: $40

Genevieve is rolling crits. Well, she’s actually rolling everything. Perched atop a cute little cloud, she’s throwing all the rolls. We don’t know what she’s rolling for, but she sure looks cute doing it.

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Gen Con Polyhedral Dice Earscape Earring Stud Set: $20

Why let the magic of fate remain behind the tabletop when it can sparkle on you? Our ingenious jewelers have crafted this earring stud set, inspired by the whimsical geometry of polyhedral dice. Each stud shimmers with the promise of a natural 20 and whispers tales of uncanny fortune.

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Gen Con 2025 Year Pin: $15

Every epic chronicle deserves a token to mark its triumphs. Delicately forged by our expert metallurgists, this commemorative pin captures the very essence of Gen Con 2025—a shining badge that resonates with every stunning critical and heroic campaign remembered.

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Gen Con Silver Dragon Badge Wallet: $15

Guard your treasures with the wisdom of dragons and the finesse of legendary artisans. Forged in the fires of myth and cooled in enchanted silver, this badge wallet—adorned with the emblem of a regal silver dragon— serves as both a sanctuary for your valuables and a symbol of timeless might.

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Distressed Gen Con University 2025 T-Shirt: $35

When the scars of epic campaigns rip through fabric, legends are born. Our gnomish seamstresses have artfully aged this tee, making each worn thread a memento of heroic escapades, critical hits, and mishaps turned myth. The design whispers of midnight raids and quests where every fade tells a battle-worn story.

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Avalon Hill

Cosmolancer $2999

Sponsored Products

Chip Theory Games

The Elder Scrolls – Betrayal of the Second Era: $225

The award-winning epic makes its Gen Con debut! Featuring a massively replayable three session campaign, unrivaled character customization, and innovative dice-driven combat - Chip Theory’s take on the Elder Scrolls universe is unlike anything you’ve experienced! Grab the new Chef Class expansion (releasing exclusively at Gen Con) as well!

Take to the stars as a freelance space photographer in this galactic reimagining of Reiner Knizia’s Kingdoms! Place Photo Op tiles, Hazard tiles, and Imaging Devices to capture the most lucrative photos of space phenomena. Stay alert for cosmic dangers that sabotage your shots! Earn the most Interstellar Credits to win! Order Order Order

Hasbro

Beat the Heat $999

Get fired up for Beat the Heat! This light strategy card game is all about scoring low. In each fast-paced round, you’ll play number cards on one of four rows. Play the sixth card on a row, and you’ll have to take the first five cards - and all the points that come with them…

IKEA

LÖPARBANA: $16999

The LÖPARBANA gaming chair helps you play at the top of your game. You can adjust the headrest and seat height to enjoy comfortable support while you are playing your favorite game.

BRÄNNBOLL: $7999

With the BRÄNNBOLL inflatable gaming lounge chair you can quickly and easily create your very own comfortable gaming spot, in just a few minutes. Air pump is included.

Upper Deck

Rush of Ikorr: $8999

Rush of Ikorr is Upper Deck’s new TCG, designed to be played with others. Rush of Ikorr innovates TCG team matches so it can be played with up to 3 vs. 3. Introducing a new card overlay mechanic called Infusion Cards, which creates 2740 combinations in the Shattered Chaos set alone.

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Construct buildings with scenic views on a 3D cliffside board! Each round, you’ll compete in simultaneous bidding for multiple resources, then build based on what you drafted. Plan carefully, though, because only blocks with a clear view of the sea will score points at the end of the game! Order Order

SlugFest

Positano: $4995

Sponsored Products

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Sponsored Products

Legend Story Studios

Smash Palace: $6990

Crack ‘em and Smack ‘em! Smash Palace brings multiplayer melee to Flesh and Blood like never before, and it’s as simple as Crack, Shuffle, Play! Crack 3 packs, remove the last 3 cards from each pack, Shuffle the rest, and Play. The Event Deck adds unpredictable twists—when the arena shifts with each draw, only the sharpest fighters survive.

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Van Ryder Games

Final Girl – Bad Times at Buddy Land: $2499

For years, Billy Bear and his animatronic Buddies entertained kids and adults alike. Now, Billy is out to kill you and anyone else in his path. Buddyland might look a little run-down, but use tokens to activate the machines. Be sure to call and book your party today! Requires Final Girl Core Box to play.

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Pawlymorph Toys

Owlbear Cub Pet Toy: $1799

Meet Oatmeal, the irresistibly cute owlbear cub designed by @miz0mei from Pawlymorph, the original TTRPG-inspired pet toy company. This 11-inch ultra-soft plush has floppy corduroy legs and a hidden squeaker for playful chaos, bringing magical fun and cozy companionship to every pup’s fantasy adventures.

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Licensed Products

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