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FULCRUM DIGITAL.

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FULCRUM DIGITAL.

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Straight drive with

Dhana Kumarasamy CEO, FULCRUM DIGITAL Dear Associates, As we’ve reached the end of the 1st Quarter of 2022, I’m eager to connect with you through our quarterly newsletter. Having had some time to reflect on how we as an industry have evolved in the last few years, I’m pleased to have witnessed tremendous progress and growth borne out of a shift in our approach toward our careers and work responsibilities. Helming an organization at the forefront of business transformation has led me to observe several instances of extraordinary human resilience. The work we do at Fulcrum impacts lives, and our platforms have the power to change lives for the better. So, I want to take this opportunity to give you a sense of where Fulcrum is heading in the upcoming months and how we plan to get there. This year began on a solid note from a growth standpoint, and we’ve met the revenue goal for Q1, 2022. My heartiest congratulations to everyone involved in helping us achieve this incredible milestone. I’m confident that we can keep this momentum going if we continue on our current path. We have onboarded many new clients and continue to offer the highest levels of support and expertise they’ve come to expect of us. A major achievement in the past quarter has been our ability to further strengthen our existing client relationships and onboard new prospective clients. We are aggressively executing our growth strategy for 2022 and beyond by expanding each Pod with existing customer growth, new logo acquisitions, and delivery excellence. We are now in the final stages of closing a deal to be a key strategic partner for all Fairfax North American affiliates - a resounding success and a phenomenal win in every sense. I am deeply appreciative of all the hard work and focus of each Pod member, especially with the Insurance and Financial Services Pods outshining the rest by overachieving their respective targets.

Our other focus is on strengthening our Digital Commerce delivery team. We’re reﬁning processes to execute extensive transformation capabilities for enterprise customers. I believe in our abilities and the adage that tough times don’t last, but tough people do. Our multidisciplined Pods have been crucial in executing our commitment to offering their expertise and industry best practices to meet client expectations. Client trust is invaluable for sustainable growth. It positions us as thought leaders in the industry and allows us to build stronger and lasting relationships. We need to be on a relentless pursuit to meet and exceed client expectations by recognizing the importance of the responsibilities and projects entrusted to us. Thus, allowing us to navigate the future by focusing on our purpose - Touching millions of lives through the power of platforms. Meanwhile, we continue exploring avenues for adding capacity and capability within the company. We are also constantly investing in our associates by improving our culture and work environment. Continuing to push various activities for upskilling and L&D initiatives to retain our most important asset, our people, and at the same time, attract the best talent in the industry as new requirements pour in; we are constrained only in supply, not opportunities. I am grateful for the unyielding passion, enthusiasm, and continued support that has helped us achieve extraordinary milestones. My heartfelt wishes for everyone - Be safe, happy, and healthy as we take on the future together, for we are the fortunate ones!

© 2021 Fulcrum Digital Inc | All Rights Reserved. Unless otherwise indicated; this document contains proprietary information of Fulcrum; and should not be copied, distributed, or reproduced in whole or in part, nor passed to any third party.

Relaunching the face of Fulcrum Making Lives Better with the Power of Digital Platforms!

In this edition, we take stock of the value our employees bring while acknowledging our core competencies’ centralizing impact on the world. At Fulcrum Digital, the most pertinent discourse this quarter is the people (employees, customers, partners) that make up our FD family. As proponents of platform, the outcomes of our innovative solutions revolve around enhancing lives. Fulcrum Digital is more dedicated than ever to keeping people at the center of what we do to continue earning our stripes as a certiﬁed Great Place to Work organization. Visit the new www.fulcrumdigital.com website to check out the latest interactive case studies and attractive features. Kudos to everyone involved in the project!

Pod Updates Our multi-disciplined Pod framework has played a signiﬁcant role in furthering this vision of creating a positive global impact. This last quarter we have witnessed substantial growth, fueled by our robust client base gained through various high-impact projects.

Check out the latest developments from our Pods

Foodservices The Food Pod caters to foodservice companies running multiple cafeterias. Our proprietary software helps automate the day-to-day activities and offers a consolidated view of all locations while supporting simultaneous requirement rollouts when scaling operations.

Culinary Digital Inc: The Food Pod has been segregated and registered into its own SAAS company under the name of Culinary Digital Inc.

New Product Release: FD Connect – ‘FD Connect’ is the newest innovation from Culinary Digital for a seamless food operation to manage employee communications by Food contractors, helping to develop skills and keep team members engaged.

New customer: Acquired a new logo – Elior NA. We are working on assessing the entire technology and business landscape of their TRIO business and digitizing the entire end-to-end operation of this segment.

Pod Updates

Insurance This Pod is successfully driving digital transformation in the areas of Automated Claims, Data analytics, and Underwriting. MSA signed with FrankCrum, a PEO carrier based out of Florida, which places Fulcrum centrally among several professional service requirements around Data, Portals, RPA, Infrastructure, etc. IFLI Lead Management System is a ﬁrst-of-a-kind product development using FulcrumOne Platform Insurance. We won the support contract for their business-critical application built on the Low Code / No Code OutSystems platform. IOA Re – We got referred to this customer by C&F, and we executed MSA and started our ﬁrst SOW with this during Q1.

Prospect Logos Opportunities 1.TATA AIA – Shortlisted as P1 vendor to implement the Siddhi Mobile App 2.Reliance Nippon Life Insurance – Opportunity to build Mobile App for employee engagement and RPA 3.Foresight Insurance – Insuretech opportunity along with a Core Insurance Platform partner to become the Frond End and SI provider for all their Digital Transformation Needs 4.ICW Insurance – Large Opportunity targeted at the enterprise level for digital transformation 5.Argus Group – Opportunity to provide insurance operation and process automation services across North America and Europe

We’re now the digital front end & an SI partner for Socotra, a core policy admin system provider with FulcrumOne playing a key role. Webinars in collaboration with Amodo and SortSpoke have been conducted successfully with a few targeted marketing campaigns in the pipeline for Amodo, SortSpoke, Socotra, Finicity, Transcard, and OutSystems.

Pod Updates

Fulcrum Financial Services Fulcrum’s finance pod brings deep domain expertise. We enable faster payments, seamless financial interactions and digitally enhance critical moments in the end-to-end customer lifecycle. Some of the significant highlights include: Finexio has been added as a new account with the provision of Fulcrum Digital IT services in the US Re-engaging with Soul Machines in the upcoming days Fulcrum Digital and Global IDs co-hosted a webinar on the topic of ‘Interactive Data Lineage’ (6th April 2022)

Bizops & St. Louis - Fulcrum is strategically discussing to partner Mastercard St. Louis by scaling engineering teams across multiple geographies. Devops/Bizops practice in a range of areas like Cloud (Azure or AWS), DevOps (CI/CD tooling, Process, Culture), or Data and Business Intelligence. Fulcrum will help manage & develop enhanced features & new platforms due to go live in Q2’22 to keep up with Mastercard’s business and technology demands to support new capabilities in new geographic areas. The assessment, coaching, training and prototyping engagements will help our customers transform their IT organisation whilst retaining business knowledge. IPS Product COE – Fulcrum Digital is expanding the product COE. The expansion will enable Business Analysis and Product Ownership support to drive the development and customization of Mastercard’s Immediate Payments Service In Q2 we plan to explore Finovate (Spring) event in San Francisco, CA and Money 20/20 event in Amsterdam.

Pod Updates

Consumer Products & Services: Our CPS Pod has been scaling partnerships and pushing forward Fulcrum’s agenda of digital growth.

National Arbitration and Mediation In March 2022, Fulcrum welcomed NAM as a returning client. Earlier, we had developed the PFLA application to manage their arbitration workﬂows. Fulcrum will now manage multiple applications to modernize the existing IT solutions, to better support the business.

Teledyne LeCroy Engaged Fulcrum’s business consulting services to analyze their complex, multinational orderentry process and recommend improvements. This project is a precursor to an ERP migration and implementation of additional tools and technologies such as RPA, OCR, ETL, and analytics. It is a key step in the digital transformation program of Teledyne LeCroy and aims to take a holistic view of the enterprise, spanning business processes, information technology, data assets, and staff.

Digia Offshore Delivery Centre (ODC) The ODC went live with a capacity of 22, and the plan is to ramp up to 100-150 by end of 2022. It offers best-in-class capabilities, with secure infrastructure, the latest toolsets deployed on VDIs for the IT staff, and HR policies tailored to create high-performing teams. Service delivery governance is being done through a dedicated program manager, agile processes supported by JIRA and SAP, and quarterly executive-level meetings.

Pod Updates

Higher Education As an established name in the Higher Education segment, we help organizations deliver best-in-class student experiences and engagement through the application of innovative technology.

London Southbank University (LSBU) Increased the Salesforce Developers team supporting the project Working to extend model to other existing clients for any team working in a speciﬁc area. Congratulations to Sandip Chatterjee and the team for the outstanding client commendation.

Brunel University The UCISA event has been a great showcase to meet existing clients and discuss new opportunities. The team assessed and analyzed their Biztalk system and suggested an alternative approach.

Cognita The team added new resources to the Cognita team for NetSuite, Adaptive, and HR Systems CornerStone. An in-person meeting with Cognita revealed more opportunities in the areas of Service Desk and Infrastructure. Received positive feedback from the client about the work done in D365 CRM and other area

University of Huddersﬁeld Successfully completed the 365 Dynamics Migration from on-premises to cloud. The client is pleased and will eventually go live to the online cloud

University of West London (UWL) At UCISA, UWL shared additional requirements and needs our assistance on the stafﬁng side to ﬁll the positions of ETL developer, Dynamics 365 Admin, and Azure infrastructure Some new requirements for MIM/Microsoft Identity manager are also in the works.

Royal Holloway University (RHUL) In another UCISA outcome, we have identiﬁed several areas of collaboration with RHUL. The client was keen to learn more about our extended delivery model for their multiple IT positions to be ﬁlled and wants Fulcrum to help strengthen their IT team

FulcrumOne Updates The FulcrumOne platform, our most prominent offering, is central to our business, seeing a 35% growth in sales last year.

We have successfully delivered the upgrades of all FulcrumOne Services to the latest .NET 6 version – a key goal of Q1. The Lead Management System (LMS) product is being built for one of the Insurance domain clients. The Product is built using FulcrumOne Accelerators but the product itself is conﬁgurable so that we can utilize this entire product as is to any client without changing the branding. The team has started building the Socotra marketplace SaaS-based component. Socotra is a core insurance platform that has features like core policy creation. We are building the marketplace component to publish on the Socotra marketplace which is the Pre-Processing and Post Prosing of the data using PDF.

TECH CORNER Stay abreast with the latest projects at Fulcrum Digital.

Check out the interactive Case Studies feature on the homepage Case studies – Recalibrated, recaptured client impact (25+) launched

Insurance - Celebrating 10+ Years with a Leading Insurance Conglomerate READ MORE

Ecommerce – Jura Connects with Coffee Connoisseurs Using AR Tech

Food - The “Saving Grace of 2020” for Creative Dining Services READ MORE

CPS - Saving $200K/ Year For A Hospitality Group via RPA READ MORE

FFS - What Our ‘100-Person’ QA Testing Team Looked Like for a Global Financial Organization

HE - AR Innovation Results in UK’s First Virtual Campus Tour READ MORE

Buzz at Fulcrum Digital (Employee Engagement, CSR): While celebrating our global associates and recognizing their invaluable contributions remain our prime focus, we aspire to solidify a culture that resonates with that ethos in every way. They constantly drive, uplift, and inspire us to enrich lives with better products. We intend to do the same with an atmosphere of positivity and growth.

Employee Engagement Committee A committee for employee engagement has been formed to bring together associates to share their ideas & garner support for various engagement activities. The body will convene monthly and consists of associates/representatives across various PODs & functions besides members from the HR, Marketing & Administration teams. They will act as ambassadors to help cascade updates to the team members, get their pulse, facilitate positive branding & increase participation from associates. Active involvement towards idea generation, participation, execution support & communication Share various perspectives & regular feedback for continuous improvement of employee experience.

Rebuilding an environment of creativity and innovation

Employee Connect & Team Building

Ukraine Crisis Contribution

National Pet Day

On the 10th of March, the team organized the collaborative Stop-Go event. The virtual gaming activity involved a question-answer setup and was well attended. It was an opportunity for our UK/ US/LATAM employees to destress and have some fun. Congratulations to our 3 winners: 1st Mae Bruce and Patrick Johns (US) 2nd Lucas Paoliello (LATAM) 3rd Jose Suarez (US).

We have set up a CSR initiative for onsite folks to contribute to the crisis in Ukraine. A list of veriﬁed charities has been shared to supply those affected and displaced with food, supplies, and support.

We celebrated our four-legged furry friends with a show-and-tell on 11th of April in recognition of National Pet Day.

We also had an in-person team building session in the UK which was attended by our CEO, Dhana Kumarasamy.

Buzz at Fulcrum

Painting Competition, Photography Seminar

World Cancer Awareness

International Woman’s day

In the month of January, we organized a Painting Competition that was open to all. The themes were India free from Covid/ Evergreen India: Swachh Bharat/ Make in India. It was a huge hit among kids and displayed their creativity. Congratulations to our little winners in the kid’s category - Irshita Malunjkar, Rishaan Shinde and Sarada Manaswini. Pooja Sinha and Balasaheb More emerged as winners in the employees’ category

In February, we had a seminar on World Cancer Day. An informative session with Dr. Kannan S. (MS (ENT), Fellow (Head & Neck)) was held to raise awareness and educate our employees on several types of #cancer and the importance of early detection.

In March we celebrated International Women’s Day with the rest of the world. We ran the Woman’s Day #herstory and #breakthebias segments to tell the stories of our women achievers. We organized dialogues and various sessions throughout the week to encourage bonding and inclusivity among our warrior women . For the Shadowgraphy Art & Puppet Show stories were shared stories of famous women personalities. The session was conducted by Rekha Vyas who is a storyteller, master puppeteer and international shadow artist. She is the founder of PepUp , a company dedicated to Shadowgraphy and Puppetry.

The other notable event was the Mobile Photography session wherein tips and tricks to a good photograph were shared by a renowned photographer.

Logo Wins Fulcrum Digital New Logos

Redstage New Logos

Learning and Development

Fulcrum’s First Time Manager The L&D team has facilitated several upskilling programs to promote and nurture Fulcrum’s learning culture. For the second year in a row, the team hosted the FFTM program, designed to help those associates who are on the road to becoming Fulcrum’s next generation of leadership

Fulcrum Early Learning Program (FELP) FELP is organized exclusively for our Fresh hires. It serves to make their onboarding smoother and more efﬁcient.

Community of Experts We hosted the second edition of the COE celebratory session. Like last year, we gathered our internal trainers to acknowledge their efforts and dedication to our learning culture. Rajesh Sinha and Dhana Kumarasamy joined us to congratulate our trainers and welcome the next generation of COE members.

Building Future Business Leaders – DOM We are hosting the ﬁrst DOM workshop session by Rajesh Sinha. It is designed to be a ﬁrst step towards becoming digital leaders, during digital times. There will be 4 sessions dedicated to the 4 main pillars of learning and leadership - The future of Business and Work, Finance, Marketing, and People Management.

GLOBAL EVENTS A glimpse of the biggest events and key updates from the ﬁrst quarter of 2022:

The 3-day UCISA event helped start meaningful conversations around staff enablement and student well-being. For this event, an array of new materials including an interactive client presentation for Tablets were introduced. Manchester 29 March - 31 March

The MWC conference in Barcelona hosted the most influential trailblazers in the industry. Leading conversations on the hottest topics in technology and #fintech like the future of #connectivity. This was an in-person conference attended by our VP of Finance, Conleth Cunningham. It was a fantastic opportunity to hear from the greatest innovators in the #finance industry. Barcelona 28 Feb - 03 March

The 10th NextGen Payments & RegTech Forum was held in Dublin, Ireland. The international event was attended by global experts and key decision-makers of the rapidly changing world of payments. Dublin 9 - 10 March

We had the members networking Society for Hospitality & Foodservice Management; SHFM events in the New York City and Chicago areas. Members of our sales team attended both events to add recognition to Fulcrum, Culinary Digital, and our comprehensive offerings. New York & Chicago 02 and 10 March SHFM Local New York - Mar - 02 READ MORE

SHFM Local Chicago - Mar-10 READ MORE

Fulcrum Digital in the News: Going above and beyond to attain excellence

Dhana’s nomination for ‘The Economic Times’ promising Business Leader Dhana’s nomination video

PLAY NOW

Media Presence Supercharging the future by balancing technology with human intervention Our CEO Dhana Kumarasamy shares his views with FirstPost on the evolution of #technology in our post-pandemic world

How digital transformation is shaping the future of work Founder and Chairman Rajesh Sinha shares his views with Business Today, examining the transformative changes brought on by the pandemic.

Role of advanced technology in minimizing food waste Abilash Krishnaswamy, VP of Products, Food, shares his views with FoodTechBiz, focusing on the issue of #foodwaste and how advanced technologies can help alleviate these challenges.

Seven higher education IT trends to watch in 2022 Read more about the ‘Top 7 EdTech Trends’ shared by our CEO, Dhana Kumarasamy

Fulcrum Digital in the News:

Leading a multi-generational workforce in the hybrid era Bensely Zachariah, VP of HR, shares his views with Peoplematters on managing a multi-generational workforce in the #hybridwork era.

Fulcrum Digital plans fresh hiring for India; foresees rise in demand for digital talent and tech capabilities Founder and Chairman Rajesh Sinha of Fulcrum Digital Inc. shares his plans for #hiring in India with The Free Press Journal Newspaper.

The Shape of Work

Bensley Zachariah on the impact of employee mental health, employee engagement on productivity, HR’s role in Business Continuity Planning, and AI in performance management.

Gearing up for transformation

S Mukundhan, Group Chief Financial Ofﬁcer at Fulcrum Digital, shares his views with BW CFO World on the reshaping role of the #CFO.

Today’s workforce will further thrive in a ‘fluid’ model than the earlier ‘rigid’ model- ETHRWorldSEA Our Chairman & Founder, Rajesh Sinha shares interesting insights on hiring, future of work with ETHRWorld.

About Fulcrum Digital Fulcrum Digital is a leading business platform and digital engineering company. We partner with global companies from diverse industries, including banking and ﬁnancial services, insurance, higher education, food services, retail, manufacturing, and eCommerce. With expertise in digital transformation, machine learning, and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.

For any queries or assistance, please drop us a line at marketing@fulcrumdigital.com

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