Recruiting Brochure Linda Criswell

Our Sales Associate Experience

Partner with the SM FOREVER Brand

Integrity, Strength, & Operational Excellence FOUNDATION When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last.

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people.

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make.

They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

NETWORK Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local.

We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

6

World’s Most Admired Companies

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1

Real Estate Company in America

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1

Real Estate Company in Closed Units

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Our Culture

We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates.

We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.

In the Community

Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise we lead two major initiatives each year to support our local food banks and Guardian ad Litem. We also partner with our associates to support numerous local organizations throughout the year.

We understand that a dynamic community is the product of distinct perspectives, life experiences and talents and we are committed to promoting an engaging culture that invites participation.

DIVERSITY & INCLUSION Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity.

OUR INITIATIVES:

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Mentorship program led by Tommy Camp, President & CEO, in partnership with Johnson C. Smith University.

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Home Buying Seminars, open to the public, alongside Prosperity Home Mortgage’s Lending Program.

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In-House offering of National Association of REALTORS® At Home with DiversityTM continuing education course led by our Director of Education and Training.

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100% of our sales associates and staff have reaffirmed their commitment to fair housing by signing the REALTOR® Fair Housing Pledge.

The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique.

BHHS Carolinas recognizes each agent’s talent which helps that agent take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.

— Dalia

PRINCIPLES OF OUR COACHING PROGRAM

Strategic Coaching

1.

Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals as well as enhanced sales systems and communication skills.

Create Value For People by being a trusted advisor.

2. Build a Business Strategy focused primarily on people who know you.

3. Become Customer Centric by understanding the customer’s needs.

4. Personal Mastery—When you get better, your business gets better.

YOUR ACTIONS

YOUR MINDSET

YOUR SKILLSET

Annual business planning and accountability tracking

One-on-one coaching sessions

Small group business development seminars

With experience both as a sales associate and managing broker, I love being a resource for our associates both in and out of the classroom!

— Lici Fansler Director Of Education & Training

Seamless Onboarding Support Personalized IT Assistance Proven Ninja Sales Training Program and Business Coaching REdefine New and Experienced Associate Education and Training Powerful National Professional Development and Networking Events Relevant Legal Training Sessions Twice a Month Hosted

By Our In-House Attorney

EDUCATION & SUPPORT We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.

Meet our Leadership Team

When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track.

One of the favorite aspects of my job is working closely with our sales associates to establish relationships and to support them in developing new construction opportunities.

— Bryan Simpson Senior Vice President & Chief Legal Counsel

— Dan Washington Senior Vice President of Sales

Blending my real estate sales expertise with leadership experience allows me to support the growth of our sales associates’ business.

— Maria Kazakos Vice President of Operations

I am often asked what I love the most about where I work. My answer is always the same, our people. We have a culture of caring for one another, our clients, and our community.

— Cathy Larmore Senior Vice President of Support

Exceed Expectations OUR FULL-SERVICE ADVANTAGE We’ve partnered with the top service providers to make the home buying and selling processes simple for our sales associates and their clients.

We build lasting relationships with our sales associates and the clients we serve.

The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service.

— Susan Sanford Director of Relocation & Business Development

Relocation Services

Great Neighbors Marketing & Technology GENERATING BUSINESS People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support we offer access to the industry’s best tools and technology.

• CRM Platform • Personalized Sales Associate Website • Direct Mail Templates • Newsletter • Postcards • Notecards and Stationery • Email Templates

• Automated Social Media Posting • Testimonial Manager • Real Time Lead Management and Reporting • Home Value Estimate Tool • 60 Second Market Update • Neighborhood Report

• Automated Email Nurture Campaigns

THERE ARE TWO PARTS OF THIS BUSINESS—GENERATING THE BUSINESS AND DOING THE BUSINESS. WE ARE HERE TO SUPPORT BOTH.

Doing Business Spend more time engaged in activities that grow your business and less time on administrative tasks.

MARKETING & TECHNOLOGY • Brand and Listing Collateral • Customizable Flyers • Presentations • Postcards • Social Media Posts • Email Templates • Homepage for Every Listing • Company Generated and Mailed Just Listed/Just Sold Postcards • Digital Advertising • Digital Ad Builder • Targeted Open House Ads • Access to Professional Photography • Video Creation Tool • Differentiated Luxury Collection Branding and Collateral • Mobile Application ESSENTIAL RESOURCES

• Brick and Mortar • Print/Copy Solutions • Signs and Lockboxes • Website • Cell Phone Carrier Discount • Digital Transaction Management • Business Cards

Client Experience DIGITAL EXPERIENCE

• Digital Signatures • My Home Finder • Branded Mobile App • Showing Scheduling Service DATA & INSIGHTS

• Seller Advantage • Seller Reports • Neighborhood Reports • Visual Pricing Graphs • Personalized Digital Ad

Performance Dashboard

97% of buyers search online during the home buying process.*

*Source: National Association of REALTORS® 2021

“I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.”

— BILL

“We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.”

— JENNY

“Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled.”

— KIM

Sales Associate Testimonials

Meet Our Marketing Leadership

With a strong background in brand marketing, I partner with our sales associates to help their brand, and their listings, stand out from the competition.

— Kerri Reed Director of Marketing

As an expert in our tools and technologies, I aim to provide you with the highest level of support and best recommendations in order for you to be successful in your business.

— Emily Goldberg Senior Marketing Coordinator

Redefine Your Lifestyle

Do Business in Harmony With the Rest of Your Life The Ninja Path provides us with a system to deliver predictable results and achieve a work life balance.

• Focus on your Life List • Develop meaningful relationships with your colleagues

• Celebrate success • Enjoy long-term relationships with

your clients beyond the transaction

BENEFITS

• Access to complete suite of benefits and financial services

• Access to group healthcare options

I was with my last firm for six years and the idea of leaving was scary. I had a team of five so I knew the decision would affect all of our families. After making the switch, we all wish that we had moved years before. Switching to BHHS lets me focus on growing MY business because I know that my firm has my back in every aspect. The leadership is like nothing I’ve ever seen before. We have one-on-one coaching sessions focused directly about whatever we feel we need to focus on at that time.

— Heidi

I COULDN’T HAVE ASKED FOR A BETTER FIRM!

BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My Managing Brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more

GO WHERE YOU CAN GROW We offer 1:1 brand transition assistance and training for you and your team. Our streamlined on-boarding process ensures that your business runs smoothly from day one.

volume in the fourth quarter than I did the first three! The marketing team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm!

— ASHLEY

Our Promise EXCEED expectations for exemplary service and professionalism in everything we do.

BUILD lasting relationships based on trust and care with our clients and the communities we serve.

PARTNER with our associates to create an environment that fosters success and meaningful careers.

REDEFINE the home buying, selling and owning experience by integrating all the elements of the transaction into a seamless real estate experience.

WHAT IS YOUR WHY? My why is to have a significant positive impact on the lives of those I touch by assisting them and supporting them in the achievement of their why. To know them in a way that allows me to understand their why and support them in achieving it. For my family, for our team, for our clients.

The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.

— TOMMY CAMP President & CEO

© 2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.

DISCOVER OUR DISTINCTIVE MARKETING AND TECHNOLOGY ADVANTAGE

PARTNER

WITH THE FOREVER BRAND FOUNDATION INTEGRITY, STRENGTH, AND OPERATIONAL EXCELLENCE When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers want to see. Our company has been built to last.

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett; often referred to as the ‘Oracle of Omaha’ and according to Time Magazine’s ranking, is among the world’s most influential people.

NETWORK Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local.

We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

Ranked #6 on Fortune’s 2021 list of World’s Most Admired Companies

Ranked #4 on Barron’s 2017 list of the World’s Most Respected Companies

MARKETING & TECHNOLOGY GENERATING BUSINESS People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to in office training and support we offer access to the industry’s best tools and technology.

• CRM Platform • Personalized Sales Associate Website • Direct Mail Templates • Newsletter • Postcards • Notecards and Stationary • Email Templates • Automated Social Media Posting

+ HUNDREDS OF ADDITIONAL WEBSITES

• Automated Email Nurture Campaigns • Testimonial Manager • Real Time Lead Management and Reporting • Home Value Estimate Tool • 60 Second Market Update • Neighborhood Report

DOING BUSINESS Spend more time engaged in activities that grow your business and less time on administrative tasks.

MARKETING & TECHNOLOGY

CLIENT EXPERIENCE

• Access to Professional Photography

• Digital Signatures

• Brand and Listing Collateral • Customizable Flyers • Presentations • Postcards • Social Media Posts • Email Templates

• My Home Finder

• Homepage for Every Listing

• Seller Reports

• Company Generated and Mailed Just Listed/Just Sold Postcards

• Neighborhood Reports

• Digital Advertising • Digital Ad Builder • Targeted Open House Ads • Video Creation Tool • Differentiated Luxury Collection Branding and Collateral

ESSENTIAL RESOURCES • Brick and Mortar • Print/copy Solutions • Signs and Lockboxes • Website • Cell Phone Carrier Discount • Digital Transaction Management • Business Cards

• Showing Scheduling Service

DATA & INSIGHTS • Seller Advantage

• Visual Pricing Graphs • Personalized Digital Ad Performance Dashboard

EDUCATION & SUPPORT We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.

1 2 3 4 5

Seamless Onboarding Support

Personalized IT Assistance

Proven Ninja Sales Training Program and Business Coaching

REdefine New and Experienced Associate Education and Training

Powerful National Professional Development and Networking Events

OUR PROMISE EXCEED

BUILD

expectations for exemplary service and professionalism in everything we do.

lasting relationships based on trust and care with our clients and the communities we serve.

PARTNER

REDEFINE

with our associates to create an environment that fosters success and meaningful careers.

the home buying, selling and owning experience by integrating all the elements of the transaction into a seamless real estate experience.

Our Full Service Experience is powered by

BHHSCarolinas.com © 2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.

Linda Criswell WHY DID YOU CHOOSE THIS BRAND? I chose this brand because of the people and the standard of professionalism I saw when visiting the office. I wanted to be surrounded by other agents with a high level of experience and knowledge that could support my efforts and I wanted to learn from the best.

WHAT TYPE OF EDUCATION AND TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES? 4 Day Ninja Installation – an intensive business training program focused on

HOMETOWN: Tallahassee, FL YEARS IN REAL ESTATE: 15 YEARS WITH OUR COMPANY: 15 WHAT DO YOU ENJOY DOING IN YOUR LEISURE TIME? Genealogy, Gardening, Quilting, Reading

Managing Broker Pinehurst Office

relationship based real estate sales.

ReDefine Professional Development Series for new and experienced sales associates led by our Director of Education and Training. Ninja Focus Groups, Skills Classes and Sales Meetings also provide opportunities for idea sharing and professional development.

WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS? To ensure the success of each agent to learn, grow and prosper.

WE FOSTER A “PAY IT FORWARD” APPROACH SHARING KNOWLEDGE AND SKILLS FROM THE MOST EXPERIENCED AGENT TO THE NEWEST MEMBER OF OUR TEAM. WHAT ARE YOUR CORE BUSINESS VALUES? We believe in leading by example and that with extensive education and training we provide our agents with the foundation to be the very best they can be. We instill values of professionalism, trust, and long-term relationship building as the corner stone of future success.

HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS.”?

We are involved in the local community through memberships in The Moore County Chamber of Commerce, Partners in Progress — Moore County Economic Development, The Pinehurst Business Guild, Southern Pines Business Association, Moore County Arts Council and Habitat for Humanity of Moore County to name a few. Individually, our staff belongs to a variety of local and national fraternal, educational,

church, social and cultural societies and clubs.

We live and work throughout The Greater Sandhills area with pride. Great service to our community is our goal and community service is our passion!

WHAT ARE YOUR 3 DEFINING LEADERSHIP QUALITIES? Coaching, support, and professionalism.

WHAT ARE 3 DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE? Our newly renovated office with latest technology located in the historic district of the Village of Pinehurst, full-time in-office administrative support and no desk fees.

LINDA CRISWELL Managing Broker Linda.Criswell@BHHSCarolinas.com 910-295-5504 © 2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.