2022 RO Deck

BUILD IT. KEEP IT. All offices are independently owned and operated. Office culture and services will vary dramatically.

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LOCATION, location, location Glendale/Colorado Blvd

Littleton/Highlands Ranch

Englewood/Inverness

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MOST COMMON pitfalls

87% of Brokers will fail. Here are the top 10 reasons why…

1 Interested vs committed

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2 Not strategic

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3 Fear of mistakes & the desire to look good

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4 No (or wrong) role model

#

5 Gas station is only open 1 day a week for 1 hour

#

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6 Monday - Friday, 9:00 - 6:00 mentality

#

7 No sales swagger

#

8 No goal broken into numbers that get measured

#

9 Poor schedule, weak routines

#

10 Lack of financial management

#

THE 90/10 rule

applies to real estate more than it does to any sales profession.

 REALTORS® with 16 years or more experience had a median gross income of $75,000 — down from $86,500 in 2019.  REALTORS® with 2 years or less experience had a median gross income of $8,500 — a decrease from $8,900 in 2019.  65% of all REALTORS® were female, up slightly from 64% last year.  REALTORS® worked 35 hours per week in 2020, down from 36 hours in 2019.  23% reported no transactions in 2020. Another 32% reported between 1 and 5 transactions in 2020.

Slide 53

CASH FLOW quadrant POOR E

RICH B

Employee (E): Brokerage Employee

Business Owner (B): Team Lead / Broker-Owner

• Hard Working • Marginal increases in compensation over time • Eventual Salary cap

BOUND S Self-Employed (S): Active Agent

• You are your own boss, but also have to do all the work • Higher earnings traded for less freedom • Only so many hours in the day = limits on profitability

Slide 54

• No longer restrained by time, • Multiple agents working for you • Build a team, work less, collect more profit

FREE I Investor (I): High-Growth Business Owner

• Ultimate goal • Full automation through technology • Passive Income, your money works for you

10,000 hours…

works out to be 20 hours per week for 10 years. 10 years is a long time, but consider that the average American watches five hours of television a day!

 20 x 52 = 1,040 . . . . . . . . . . . . . . . . . . . . . . . . 10 Years  30 x 52 = 1,560 . . . . . . . . . . . . . . . . . . . . . . . . 6 Years  40 x 52 = 2,080 . . . . . . . . . . . . . . . . . . . . . . . . 5 Years  60 x 52 = 3,120 . . . . . . . . . . . . . . . . . . . . . . . . 3 Years

WHO ARE YOU? Slide 55

WHAT’S THE DIFFERENCE

making it or breaking it?

We invest in your business from day one.  50 touch “top of mind” marketing  Leads, leads, leads  Systems, systems, systems  Customer relationship management (CRM)  Top-flight staffing and assistance  Face-to-face real life mentoring

Slide 56

THIS IS A RELATIONSHIP AND CRM BUSINESS. Real Estate is what you sell, relationships are what you build.

Slide 57

MEET your support company & mentors Mark Eibner

Alison Eibner

Tina Gadpaille

• • • • •

• • • • •

• • • • •

Broker/Owner

Innovator Contracts Listing Specialist Training Mentoring

Broker/Owner

Broker/TM Team

Tech Specialist Contracts Listing Specialist Training Mentoring

Transactions Contracts Deadlines Escrow Processor Training

Alex Eibner

Evin Hughes

Josh Graham

• • • • •

• • • • •

• • • • •

TM Team

Transactions Deadlines Systems Workflow Tech Specialist

Client Concierge

Marketing Specialist

Onboarding CRM Specialist Client Touches Social Media Writing/Blogging

Graphic Design Photos Digital Marketing Drone/360 Tours Signs, Measuring

Over 125 years of real estate experience and support.

Slide 58

58 PLUS client touches a year (MCFL)  American Lifestyle Magazine . . . . . . . . . . . . . . . . . 6x100  CO Home News - Mail Chimp . . . . . . . . . . . . . . . . .12x100  Boomerang Direct Marketing . . . . . . . . . . . . . . . . .12x100  Letter & Item of Value - BB . . . . . . . . . . . . . . . . . .12x100  Quarterly Market Update Video . . . . . . . . . . . . . . . . 4x100  A+ A,B,C,D Contact Follow-up . . . . . . . . . . . . . . . . .12x100

My Customer For Life (MCFL) Slide 59

AMERICAN Lifestyle Magazine Premier custom magazine 6 times each year

High Quality

Customizable

Automatic Slide 60

BOOMERANG Monthly Gift Cards 12 localized touches a year specifically target to your area.

NEBRASKA

WYOMING

Fort Collins

UTAH

Greeley Boulder Dillon

Denver

Grand Junction

Colorado Springs

Pueblo

Pagosa Springs

ARIZONA

NEW MEXICO

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KANSAS

COLORADO

OKLAHOMA

MONTHLY item of value mailer High-quality monthly newsletters. 12 monthly touches

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MONTHLY CO Home News email newsletter High-quality, local-based information and statistically driven Real Estate stats. 12 monthly touches.

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SOFTWARE

Slide 64

BUILDING your business

Slide 65

BRAND EQUITY

RETURN on investment Metro Brokers

Play the entire Brokerage field and never change your BRAND. Keep your Brand Equity

More freedom, more opportunities, and more support, means more success at metro Brokers.

COST

FLAT-FEE

SPLIT

BRAND

NETWORK

LOCATIONS COST

$124/Mo.

Independent

Associate 100%

Associate 90%

Associate 80%

Associate 70%

Core Team

$200/Mo.

$320/Mo.

$200/Mo.

$100/Mo.

$50/Mo.

$25/Mo.

$350/Ea.

$350/Ea.

MISC.

Additional Fees Yearly O &E Insurance Board of Choice License & Testing Fees

Miscellaneous Business Cards/Signage Mass Mailing Materials/Postage Personal Marketing Personal Phone/Electronics

BROKERAGE

FLAT-FEE SPLIT SHOWINGS PHONE/FAX SUPPLIES OFFICES SOFTWARE TM CONCIERGE All fees are based on ACH payments for Office/Metro Brokers fees. Credit Cards cost additional 3%.

Slide 66

RETURN on investment BUYER

Team Listing

Gimme

LISTING REFERRALS Go For No

Pre-approved and ready to preview homes. These deals are anticipated to be situations where ISA/Team provides a qualified buyer client that is ready to preview homes. Easy “hand-offs”.

30%

SOI

ISA Set--not a Gimme--Brokers take on Repore Someone else set the appt., but the agent still had to earn the business. If TL qualifies lead and sets buyer consult appt. for Buyer Agent. Also any inet, team lead that provides this buyer as a buyer.

40%

Team Lead Team Generated / Agent Converted. Lead comes from TL and OSA qualifies lead and coverts to client. (It is expected that the majority of deals will be leads supplied by TL that OSA converts to client).

Agent SOI If Buyer comes from Agent Sphere of Influence (SOI) 100% from the Brokers World.

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Listing referrals from Buyer Internet Leads, Yard Sign Calls and Open Houses.

50% 60% 90%

Listing referrals from Agent Sphere of influence. Working with TM team.

10% 35% 90%

*Leveraging any type of showing assistant costs 10% **Inbound and Outbound broker referrals are paid at business or SOI.

COMMISSION SPLIT calculator Agent SOI Lead

CHANGE BLUE CELLS ONLY

Gross Commission

11,975

11,975

11,975

11,975

350

350

350

350

12,325

12,325

12,325

12,325

0

0

0

0

Commission after Admin Fee

12,325

12,325

12,325

12,325

Total Income to OSA per Sale

$7,395

COMMISSION SPLIT CALCULATOR

Broker/Team Admin Fee

0%

Year 1

$6,163

Sides

Annual Net Income Potential

$29,580

4

Total 1st Year Income Potential

$112,158

18

Year 2 Annual Net Income Potential

$59,204

8

Total 2nd Year Income Potential

$174,727

27

$73,950

$78,454

10

Total 3rd Year Income Potential

$228,823

34

$4,930

12

2.5%

40%

$479,000

$3,698

Sides $4,930

1

2.5%

30% Sides

$3,698

1

Per month 1.5 Sides $101,558

16

Sides $10,156

2

Sides $3,808

1

Per month 2.25

Sides

Annual Net Income Potential

50%

$479,000

Sides

Sides

Year 3

Slide 68

60%

2.5%

“Gimme”

$479,000

Total Commission Check

$479,000

ISA Gen Lead

Average Sale Price

Transaction Fee

2.5%

Web Lead

Sides $130,756

20

Per month 2.8

Sides $15,691

3

Sides $3,923

1

CRM and accountability

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THE ON-BOARDING process From Zero to 60 in 3 simple steps 0

30 ONLINE CE SHOP

SCHOOL

30

60

ON-BOARDING PHASE I | ON-BOARDING PHASE II | CRM MARKETING PREPARATION

TUESDAY—THURSDAY MEETINGS |

30

60 TUESDAY—THURSDAY MEETINGS

180 Slide 70

Online school

$300

1x

Exam Prep

$200

1x

DORA

$485

3 years

Testing

$90

$66 retake

Background

$50 + 20

1x

TOTAL

$1,145

Approx

LICENSE TO INCOME

0 MEETINGS

60

| EXAM PREP | TEST | DORA‐MBI‐R

0 ON-BOARDING

START TO LICENSE

REALTOR®

$600

$55

MBI

$149

1x

E&O

$200

Annual

TOTAL

$949

$46.00 MLS

$124.00 MBI

$25.00 R&O

$195.00 month

QUESTIONS?

Slide 71