Talking Points Service Reduction

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EXECUTIVE DIRECTOR/CEO EVENT OVERVIEW Event Details Event:

The View from the Bay Service Changes segment

Event Date:

Wednesday, December 2 (Segment 1)

Staff Advance:

Deanna Desedas

Mobile #: 205-6955

Notes Prepared By:

Mark De Anda

Location:

Corner of Market and Drumm (near Ca. Cable Car Line turnaround)

Event Start/End:

10 to 11 a.m.

Mr. Ford’s Start/End:

Same

Mr. Ford’s Role (include time allotted for remarks) Lead Meeting

Interview

Keynote Speech

Drop by

Attend

Issuing Proclamation

Giving Award

Receiving Award

Stay for Meal

X

Background Interview on ABC7’s “The View from the Bay” will be to discuss impending service changes and modifications.

Talking Points for Mr. Ford Thanks for having me here today, Nick. This is a great opportunity to inform your viewers—our customers—of the upcoming changes to your Muni system. Beginning tomorrow, Dec. 5, more than half of all existing Muni routes will change. In some cases routes or route segments will be eliminated or modified while other routes will be adjusted. As you know these changes were implemented as a partial solution to balancing the $129 million deficit the Agency projected for FY2010. These are some of the most sweeping changes we’ve seen in years at Muni. Mayor Newsom and I held a press conference last week to discuss these changes along with the comprehensive public awareness campaign we have developed moving forward.


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