Our Plan | Lot Listings

Our Plan | Lot Listings MARK BATSON GROUP

UNIQUELY POSITIONED lot purchasing + selling + imagining

Through our 3D rendering services we are able to show potential buyers and investors compelling images of a vacant lot, allowing their imagination to ignite. 3D rendering allows potential buyers to see every detail of a project, including the materials, specs, and the layout of the floor plan. A couple looking for their first home can take a virtual walk through of the entire property. An investor in another country can explore an a property over the Internet.

We're able to increase our marketing ROI by using eye-catching 3D images that will make potential buyers pause.The images can be used for traditional print materials such as mailers, flyers, billboards, and magazine spreads. However, 3D architectural rendering also translates seamlessly to pre-selling via the digital world. All 3D blueprints, floor plans, renderings, animations, and videos can be posted on websites.

We can also use materials to create digital ad campaigns and email campaigns. Videos can be easily shared and disseminated via social media sites and YouTube.

Does your property afford a tranquil view of the ocean? Is there an intracoastal view that stretches beyond the horizon? Are there country club amenities such as golf courses and a club house that would appeal to your target audience? We are able to include a visual tour of these aspects related to the property. 3D real estate renderings can be used to put such luxuries on vivid display. We're able to create a virtual tour of everything from the landscaping and architecture to the surrounding environment.

Reaching your target market requires different types of marketing efforts. Are we marketing your property to millennials? The tactics we employ are completely different than the ones we would use to attract older buyers or retirees. Studies show that millennials get more information from mobile devices than any other source. If you plan to target to millennial homebuyers, your pre-selling efforts must incorporate mobile marketing. 3D renderings and videos can be used to create dynamic online content.

STEP ONE LOT LISTING

PROFESSIONAL PHOTOGRAPHY OF THE LOT ITSELF

LOT LISTING VIDEO

VIMEO

IGTV

YOUTUBE

STEP TWO SCHEMATIC LOT LISTING

PROFESSIONALLY EXECUTED SCHEMATIC HOME DESIGN OF LOT

SCHEMATIC DESIGN VIDEO

VIMEO

IGTV

YOUTUBE

STEP THREE LISTING PLATFORMS

High-quality, richly illustrated and engaging content delivered across multiple listing platforms inspires global clients.

Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their real estate journey.

Our brand's marketing strategy is about developing and curating quality content across multiple platforms and devices to maintain our global brand recognition and drive highly-qualified consumers to our listings. It is an added value that many other real estate group's simply cannot offer to their clients.

STEP FOUR EMAIL & SOCIAL MARKETING

EXAMPLE EMAIL MARKETING CASE STUDY

STEP FIVE ANALYZE INTERESTED MARKETS Heat map showing the location of those who viewed the listing. A higher concentration of people viewing the listing in a given area would be represented by red tones.

EXAMPLE LOT LISTING | TOP 20 MARKETS 1. 28409 - Wilmington, NC 2. 28277 - Charlotte, NC 3. 28443 - Hampstead, NC 4. 1006 - Binondo, Philippines 5. 16400 - Lins, Brazil 6. 22801 - Harrisonburg, VA 7. 15218 - Pittsburgh, PA 8. 23451 - Virginia Beach, VA 9. 39118 - Magdeburg, Germany 10.600003 - Chennai, India

11. 730001 - Ibague, Colombia 12. 20814 - Bethesda, MD 13. 20815 - Chevy Chase, MD 14. 77381 - Spring, TX 15. 92065 - Ramona, CA 16. 30318 - Atlanta, GA 17. 33401 - West Palm Beach, FL 18. Chengnan, China 19. 06902 - Stamford, CT 20. 60110 - Carpentersville, IL

When a lot or home is represented by the Mark Batson Group of Landmark Sotheby's International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. The Sotheby's International Realty brand is located in more than 70 countries and territories worldwide, making SIR a truly global brand.

The art of marketing a property is based on showcasing each home's unique character. In 18 languages, our enhanced editorial approach on listing platforms enables thousands of viewers to immerse themselves in our collection of 3D virtual reality tours, videography, and photography. This content-rich experience is more effective in driving prospective buyers to our listing content and engaging them once they arrive.

THE ADVANTAGE

BUY. SELL. BUILD. RENOVATE.

As a sister company to Tongue & Groove Design + Build, our group has strong ties in Wilmington's real estate and homebuilding industries affording us greater flexibility to address and respond to our clients' needs. Whether you want to buy, sell, renovate, or build, our group of Brokers are ready to assist you.

The highest standard.

Your home should be a place, unlike anywhere else.

It should exude style and ambiance that is uniquely you. Choose a luxury real estate broker who understands your standard of home.

MARK BATSONGROUP

Every real estate journey has a story. If you're selling, let's tell it.

If you're buying, let's create it. If you're building, let's design it.

910.679.4611 MarkBatsonRealty.com