What is Colour Automation Technology? – AGS India Point of View (POV): It is the early 90s and Asian Paint commercials have hit the idiot box. You smile as you see the iconic ‘Mera Wala Blue’ commercial, not knowing the paint industry is disrupted for good. Before the 90s, the options of colours, shades and paint were limited and consumers/industries did not have much of a choice while picking a shade for day-to-day items or industrial products. However, all of this changed with the advent of colour automation technology in India. Colour Automation Technology helps in catering to the everevolving needs of colour/paint industry. This technology helps in matching, monitoring and measuring colour requirements of organisations. It also helps in standardising processes and improving overall efficiency. This colour automation technology was brought to India by Advanced Graphics System. Colour is integral to every industry that we can possibly think of. It plays an important role in delivering the right kind of message to the end user. In B2C segments such as cosmetics, FMCG, automobile etc., consumers tend to make purchases basis the shades/colours of the product. Similarly, in B2B segments, brand/organisations make conscious decisions while picking colours – in a way that it is in sync with the target audience and does not offend/displease any customer. 1. 2. 3. 4. 5. 6. 7.
Benefits of colour automation solutions Freedom of choice from thousands of colours Identifying the exact shade Reduced inventory Reduced deviation in mass production batches Reduces manual intervention & human error Ease of operations Improved cost optimisation AGS Transact Technologies’ colour arm is a leading provider of Colour Matching Solutions across industries such as Paints, Textiles, Print & Publishing, Automobile, and Food & Cosmetics etc. We offer a host of comprehensive colour matching solutions for pre & post press sample-