Photographic Depot
Brand Identity Style Guidelines
Table of content
Typography
Typeface Typeface 2 Weights
Photographic Depot is a brick-and-mortar camera store in La Grange, Illinois serving the Chicago area. Our digital imaging, printing, photo restorations, video transfers, and audio conversions are done in house by our professional staff. Your precious memories are never shipped out of the store for imaging or transferring. Our staff is trained and experienced in photographic services and digital conversion. Family owned and locally run, Photographic Depot cares about the individual customer. Unlike big-box stores, our knowledgeable staff are able to thoroughly answer your questions about digitizing your pictures and movies.
Logo Design
Logomark
Logotype
Logotype
Logo lockup
This combination of the logomark and logotype ensures a consistent and recognizable representation of the brand across various applications.
Topic — 4.1 Page
Typeface
Typography
Designed by @rushidesign
Version 1.0
TYPEFACE
This serif fat-face font lends itself best to the large poster sizes often used at Photographic Depot, by demanding attention with its stroke contrast and bold serifs. This font is the primary font, used for all headings and subheadings.
— 4.2
Typeface 2
Typography
Designed by @rushidesign Version 1.0
TYPEFACE 2
This free-for-commercial-use font lends a personal touch to the brand's visual communication. The font is used to show updated pricing on sale signs.
Shadows into light two
IConography
Topic — 5.1 Page no. — 14
Icon Library Iconography
Designed by @rushidesign
Version 1.0
This icon library features graphic representations of all the most common types of media converted as well as representations for passport services and various holiday icons for making notices related to special hours.
Brand APplication
Examples Brand Application
Examples Brand Application
Created by
Marissa Drake