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BRAND GUIDELINES | 2026

Marine & Lawn Slieve Donard

Marine & Lawn Golf Hotels is a collection of storied destinations devoted to the game and dedicated to the experiences around the round. Set along the world’s most coveted courses, from the Old Course St Andrews and Royal County Down to Royal Dornoch and Muirfield, our properties are the unofficial clubhouses where the best golf trips unfold. Before, during, and after the final putt. We create hotels where service and setting come together to create captivating atmospheres and energy beyond the links. We believe the rituals, culture, and camaraderie around the round define your experience as much as the game itself. A Marine & Lawn Golf Hotel is more than a place to stay; it is the pulse of your entire trip.

Table of

CONTENTS Overview 5

Voice &Values 18

Visual Identity 21

Location-Based 38

Art Direction 47

MARINE & LAWN GOLF HOTELS

OVERVIEW

Marine & Lawn Slieve Donard

BRAND POSITIONING

A COLLECTION OF STORIED DESTINATIONS DEVOTED TO THE GAME AND DEDICATED TO THE EXPERIENCES AROUND THE ROUND.

Marine & Lawn Rusacks

MISSION STATEMENT

TO PROVIDE THE GREATEST HOTEL EXPERIENCE IN THE WORLD OF GOLF.

Hospitality

AROUND THE ROUND Golf is the animating force behind everything we do. Our story begins in the birthplace of the game, yet every property brings a unique identity, steeped in heritage and legacy, and serves as the unofficial clubhouse where the trip unfolds beyond the links. We provide the spaces where the rituals, culture, and camaraderie come to life around the round. A Marine & Lawn Golf Hotel is more than a place to stay; it is the pulse of the trip.

GOLF FOOD & DRINK WELLNESS WEDDINGS & EVENTS

MARINE & LAWN GOLF HOTELS

AROUND THE ROUND • GOLF

Our

BRAND PILLARS WE’RE A HOTEL BRAND DEVOTED TO GOLF HOSPITALITY

WE’RE DEDICATED TO EXPERIENCES AROUND THE ROUND

WE MODERNISE TRADITION BY DESIGN

Marine & Lawn Golf Hotels is a brand devoted to the game and its rich heritage. From the legacy of Old Tom Morris and his son at Marine & Lawn Rusacks to Marine & Lawn Dornoch’s Highlands-inspired guest rooms, our spaces immerse visitors in a celebration of story and sport, land and sea.

We create hotels dedicated to everything that surrounds the game: places with captivating atmospheres, palpable energy, and rich experiences beyond the links. Service, setting, and hospitality come together to shape something more immersive: an epic destination in its own right.

Our Scottish roots ground us in the birthplace of the sport, where its language, heritage, and etiquette are part of everyday life. By honouring those codes with care and fluency, we ensure every property feels authentically connected to golf rather than simply located near it.

From weddings that spill into late-night celebrations, to mornings in the spa, long lunches on the terrace, and evenings that stretch effortlessly from bar to table, every space is an invitation. Great lawns, restaurants, and social spaces don’t sit idly. They have a heartbeat.

We acquire and steward legacy properties with deep histories, then update them for today’s guest. In every decision, we balance respect for what came before with the expectations of the present. We start with heritage then thoughtfully layer in modern design and usability for today’s traveller. This interplay between past and present creates spaces that feel timeless and elevated but never out of reach.

MARINE & LAWN GOLF HOTELS

LVDO • ERGO • VIVO

I PLAY THEREFORE I LIVE.

Our

MOTTO

MARINE & LAWN GOLF HOTELS

Our Mascot

LUDO Meet Ludo, a pheasant whose name is derived from the Latin phrase, Lvdo Ergo Vivo, which means ‘I Play Therefore I Live.” This phrase, which is found on a keystone at Marine & Lawn Greywalls, embodies the spirit of the intrepid golf traveller and the Marine & Lawn Golf Hotels brand. The pheasant is as much a part of the links landscape as the rolling dunes and yellow gorse, and Ludo provides a connection to the natural environment from which the game of golf emerged.

MARINE & LAWN GOLF HOTELS

VOICE & VALUES 12

CORE VALUES MARINE & LAWN IS

MARINE & LAWN IS NOT

CINEMATIC

STUFFY

LIVELY

GENERIC

TIMELESS

PERFORMATIVE

STORIED

PREDICTABLE

RITUAL

STIFF

REVELRY

FORMAL OVERCOMPLICATED MANUFACTURED

MARINE & LAWN GOLF HOTELS

KEY LANGUAGE A collection of storied destinations devoted to the game and dedicated to the experiences around the round. Devoted to the game. Dedicated to the experiences around the round. Dedicated to everything around the round. Set along the world’s most coveted courses Storied hotels beside the world’s most coveted courses. Where the course meets the coast. LVDO ERGO VIVO I Play Therefore I live

MARINE & LAWN GOLF HOTELS

VISUAL IDENTITY 15

PRIMARY WORDMARK (VERTICAL)

Primary Logo

The Marine & Lawn primary wordmark should be used on all communications, and should be legible at all times. Maintain adequate spacing and ensure legibility in every use. Apart from changing the color, do not modify the logo at all. It should not be added on, reduced or distorted.

Logo Spacing

A (Logo Height)

B (1/4 Logo Height)

MINIMUM SIZES: DIGITAL: 200PX WIDE PRINT: 1.5 INCHES WIDE

Maintain a minimum clear space of 1/4 the logo height around the logo at all times to preserve legibility.

MARINE & LAWN GOLF HOTELS

SECONDARY WORDMARK (HORIZONTAL)

Secondary Wordmark

The horizontal wordmark is for use when vertical space is limited. Do not alter the proportions or spacing between the script and “Golf Hotels.” Apply the same spacing and design rules as the primary logo.

MIN SIZE: 125PX WIDE Secondary Wordmark (Small Use)

MAX SIZE: 125PX WIDE MIN SIZE: 60PX WIDE

MARINE & LAWN GOLF HOTELS

LOGO MISTAKES TO AVOID It’s important to avoid distorting or otherwise obscuring the logo marks. Avoid the following treatments to ensure a consistent brand presentation. These rules apply to all of our logo marks.

Do not stretch

Do not outline

Do not recolor

Do not add shadows

Do not place on busy backdrops

Do not lower opacity

MARINE & LAWN GOLF HOTELS

COLOR PALETTE

Mint HEX: A1DCAB PMS: 344C

Almost Black HEX: 252525 PMS: Black 6C

Deep Blue HEX: 02457C PMS: 301C

Sky Blue HEX: 88C4D6 PMS: 297C

Orange HEX: F45542 PMS: 7416C

Maroon HEX: 630A0B PMS: 7421C

Marine HEX: 004737 PMS: 7729C

Cream HEX: FFF8DE PMS: 9224C

MARINE & LAWN GOLF HOTELS

COLOR PAIRINGS (PRIMARY)

MARINE & LAWN GOLF HOTELS

COLOR PAIRINGS (SECONDARY)

MARINE & LAWN GOLF HOTELS

INCORRECT COLOR PAIRINGS The logo must always appear with sufficient contrast against its background. The pairings shown here are not approved for use. Refer to the correct color pairings on the previous pages.

MARINE & LAWN GOLF HOTELS

TYPOGRAPHY HIERARCHY

Numerals Angkor Regular (Optical) Headline Style Angkor Regular (Optical)

NOW BOOKING

Headline Accent Style Morello Marker

Where the Coast Meets the Course

Subheader Style Apercu Cond. Med

EXPLORE THE AREA

CTA Style Rockwell Regular

TODAY’S TEE TIMES

Body Style 1 + 2 Apercu Mono Regular / Rockwell Regular

A fizzy, refreshing gin lemonade. Gin, lemon, and syrup, then topping with soda water.

Pricing & Stats Apercu Cond. Extra Bold

$8.25 • $10.25

Eyebrow / Footer / Page Numbers Apercu Cond. Med

AVAILABLE UPON REQUEST

A fizzy, refreshing gin lemonade. Gin, lemon, and syrup, then topping with soda water.

MARINE & LAWN GOLF HOTELS

TYPOGRAPHY + IMAGERY IN-USE Please refer to the guidelines shown here when choosing and arranging typefaces for various layouts, including ad copy.

Angkor Regular for headlines Morello for headline accent (smaller & above or below headline, should be used as an accent and not for key words in the headline)

Images should either be full-bleed, or laid out with rounded corners

Apercu Condensed for subheaders

Rockwell for body copy

MARINE & LAWN GOLF HOTELS

EMAIL FONT ALTERNATIVES Because font use is limited in Revinate marketing emails, an alternate font is required for any content that needs to be in live text. For live text please use Courier New or Trebuchet MS. Most of the unique brand fonts do not have a web font alternative. If they need to be included in an email design, they will need to be added as images, as is common practice.

Apercu Mono

Courier New

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!$&?

Apercu Bold

Trebuchet MS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!$&?

MARINE & LAWN GOLF HOTELS

PARENT BRAND CRESTS

The Marine & Lawn crest system draws on the heraldic traditions of Scottish golf culture, anchored by the brand’s Latin motto: Ludo Ergo Vivo, “I Play Therefore I Live.” Each crest variant is approved for use across brand applications; selection should be guided by context, scale, and surface.

Plaque Crest

Circular Mascot Crest

Keystone Outline Crest

Oval Mascot Crest

Plaque Crest

Keystone Solid Crest

MARINE & LAWN GOLF HOTELS

PARENT BRAND CRESTS (STAMP TEXTURE)

The stamp texture variants lend an aged, handcrafted quality suited to applications where a sense of history and wear is appropriate (printed collateral, packaging, merchandise, and environmental graphics). Use in place of the clean crest when the surface or context calls for a more tactile, storied feel.

Plaque Crest

Circular Mascot Crest

Keystone Outline Crest

Oval Mascot Crest

Plaque Crest

Keystone Solid Crest

MARINE & LAWN GOLF HOTELS

MASCOT VARIATIONS

1. Silhouette

2. Primary Mascot

3. Sticker / Stroked

4. Four Color

A simplified, one-color version of the mascot for small-scale use. Great for small embossing, embroidery, single-color printing, and situations where detail would fill in or get muddy.

The core, most recognizable version of the mark. Includes internal highlights and texture, so it feels dimensional and characterful. Use this whenever legibility allows.

A sticker-style version built specifically for dark backgrounds and busy surfaces. The outer stroke preserves the mascot’s shape and prevents the internal highlights/shadows from reading like an inverted “negative.”

A 4-color variation with small accent color details. Use only on off-white backgrounds, and only when full-color and color-accurate printing is available.

MARINE & LAWN GOLF HOTELS

PARENT BRAND CREST STAMP PATTERN (SINGLE COLOR)

MARINE & LAWN GOLF HOTELS

PARENT BRAND CREST STAMP PATTERN (MULTI-COLOR)

MARINE & LAWN GOLF HOTELS

LOCATION BASED 32

LOCATION LOCKUPS

Each property carries the Marine & Lawn parent mark paired with its location name, maintaining consistency across the portfolio while grounding the brand in place. The parent lockup should always appear as approved. Do not alter the relationship between the wordmark and property name.

MARINE & LAWN GOLF HOTELS

LOCATION LOCKUPS (CITY + COUNTRY)

For international contexts, or where additional geographic clarity is needed, the property lockup expands to include city and country. Use this variant when the audience may be unfamiliar with the property’s location.

MARINE & LAWN GOLF HOTELS

LOCATION TITLE TREATMENT

Each property has its own cinematic title card designed for high-impact, location-specific applications such as hero imagery and landing page headers.

MARINE & LAWN GOLF HOTELS

PRIMARY LOCATION CRESTS

MARINE & LAWN GOLF HOTELS

PRIMARY LOCATION CRESTS (STAMP TEXTURE)

MARINE & LAWN GOLF HOTELS

SECONDARY LOCATION EMBLEMS (CIRCULAR)

MARINE & LAWN GOLF HOTELS

LOCATION BANNERS

MARINE & LAWN GOLF HOTELS

LOGO SYSTEM OVERVIEW The Marine & Lawn mark family includes several distinct assets. It’s important to use the right one for the right context. The wordmark leads. The crests support. The mascot is for character.

MARINE & LAWN GOLF HOTELS

ART DIRECTION 41

ART DIRECTION (CINEMATIC ESTABLISH SHOTS)

These images should feel like opening scenes from a film. Use sweeping landscapes, dramatic exteriors, aerial views, and slow, intentional compositions to frame Marine & Lawn as the setting for an unforgettable story. The goal is to make each destination feel iconic, timeless, and emotionally charged, reinforcing the idea that a Marine & Lawn trip is not just a golf getaway, but one of the most cinematic and memorable experiences in the sport. To ensure they feel filmic, add noise, make sure they’re not too high contrast, and colorize to feel warm and vintage.

MARINE & LAWN GOLF HOTELS

ART DIRECTION (LO-FI CANDID SHOTS)

Lo-fi candid imagery captures the social spirit of Marine & Lawn at its most alive. Framed from the guest’s point of view and often shot with direct flash, these images should feel immediate, intimate, and alive. They help expand the brand beyond the course itself, documenting the rituals, revelry, and after-hours charm that make the experience memorable.

MARINE & LAWN GOLF HOTELS

THANK YOU

marineandlawn.com

@marineandlawn

MARINE & LAWN GOLF HOTELS