240 capability deck

240.

INC.

HELPING BRANDS

GROW TO MEET THEIR PURPOSE.

Our strength comes from the rich experience and multi-disciplinary skills of industry experts who have worked globally across verticals, with Fortune 500 companies and start ups.

HERE’S WHAT WE DO

Redefine your business in the chosen industry Right-size your business/make it leaner Create an intelligent + cohesive brand voice Identify growth opportunities to fulfil potential Execute a digital transformation roadmap Help your business scale up – local + international

CAPABILITIES Growth Strategy

Data Analytics

Brand Design

Platform Dev

Design UI/UX

AI + ML

Digital Transformation

Content + Communication

Digital Marketing

GROWTH STRATEGY Growth Partnerships

New Market Access

Brand Optimization

Localization

Go-To Market

Accelerators

Strategic Alignment

B2B\B2C

TECHNOLOGY HAS THE RIGHT ANSWER IF YOU ASK THE RIGHT QUESTION Dev/Ops

Building Prototypes

UI/UX Product Development

Business Intelligence

AI + MACHINE LEARNING

BESPOKE AI SOLUTIONS TO INCREASE PRODUCTIVITY, EFFICIENCY AND PROFITABILITY. REDUCE COSTS, IMPROVE DECISION-MAKING, AUTOMATE PROCESSES AND ENHANCE EXPERIENCES.

DATA ANALYTICS

Without understanding customer habits, customer data or behaviour patterns, you cannot plan, innovate or even adapt. We don’t shoot in the dark. We use data to inform our decisions.

Reporting Analytics

User Behaviour Analytics

Data Visualization

Growth Analytics

Advanced Analytics

TRULY GLOBAL WE HAVE WORKED WITH CLIENTS IN

NORTH AMERICA | EUROPE ASIA | MIDDLE EAST

STORIES

FROM THE BATTLEGROUND

Digital Transformation + Product Platform Overhaul Fast food chain with 76 outlets across the country.

Worked with the leadership team to define a holistic operational strategy and overhaul its technology platform to streamline operations, deliver cost efficiencies and improve customer experience.

Challenge: Manual Operations -EoD reconciliation -Food cost calculation -Purchase reconciliation -Inventory management -Vendor management -Customer refunds -Complaints management

Solution: Process Automation Digital Platform Overhaul

POS + Inventory Management Upgrade

Real-time Sales and Inventory Reporting

Impact: Operational Efficiency = Growth Reduced Cost to Service by 15%

Increased Conversion 2.5% to 4.6%

Reduced Food Cost by 2.8%

Incremental Profit of $2M annually

Global Platform Transformation + UX/CX Redesign Global Ecommerce marketplace.

Worked with EMEA, LATAM and APAC teams to design a digital transformation roadmap to consolidate 42 countries. Developed a friction-less customer journey from acquisition to delivery.

Challenge: 42 countries running on distributed platforms which required multiple engineering and operational teams.

-Lack of a standardized taxation platform for intl shipping -Manual Vendor Mgmt + Broken CX

Solution: Re-platforming Platform Consolidation + Automation

Integrating With 2PL + 3PL for last mile delivery

Cross border Shipping + VAT Matrix

Automation of Vendor Mgmt + Onboarding

Impact: Operational Efficiency = Growth Reduced Cost-to-Service By 10%

Incremental Conversion 2.5% to 3.2%

Bookings boosted by 7%

Delivered over $40M in bookings.

Growth Strategy + Platform Development

Proptech start up disrupting high street real estate business.

Built a lean engineering + product team to deliver a completely automated and scalable digital business model for buying and selling real-estate.

Challenge: Scaling a start up in a very formidable post-brexit market.

-Changing traditional mindsets -Building a tech platform at breakneck speed -Customer Acquisition + growth in a virtual setting -Maintaining a low cost of operation

Solution: Business Automation A friction-less onboarding experience

AI powered Property Valuation Tool

Digital 360 viewings to reduce cost to serve

Impact: Centralized + Digital Ops = Growth Reduced Cost to Service by 3%

Reduced Overall bounce Rate by 5%

Valuations + Viewings up by 10%

Scaled the business three-folds + exited after 2.5 years

Product Advisory + Platform Development

Traditional Real-Estate business looking for it’s competitive edge.

Worked with leadership to define a product roadmap to drive customer growth and retention. Worked closely with the analytics teams to identify platform optimization opportunities.

Challenge: Conventional way of developing + deploying software technology.

-Teams were using the waterfall methodology -Inefficient team structures -Excel-based feature tracking and product management -Limited visibility of resource efficiency and productivity

Solution: Business Process Automation Migrated to an agile product + delivery model

Introduced sprint-based software development

Implemented tools to deliver higher resource productivity

Impact: Enhanced Service Delivery = Growth Leaner/Agile Team Structure Reduced TAT

Increased Customer Satisfaction

Significant shift in product and feature delivery

Scaled the business three-folds + exited after 2.5 years

Brand Design + Digital Marketing

A Dubai retail start up with a mission to make mangoes sexy.

Designed a bold identity and a seductive launch campaign that attracted people with tantalizing copy and moody visuals. Holistic brand design with identity, packaging + an ecommerce platform.

Challenge: Outdated Perception -Pakistani Mango did not garner attention -Negative associations with bad design aesthetics -No awareness in the nonasian diaspora

Solution: Brand Overhaul Creating a compelling story ‘The Mango Affair’ seducing the customer Suggestive Copy/visuals designed to cut through the noise

Strong social Media campaign to deliver results

Impact: Brand Development = Growth Scaled the business across the UAE

Established market share + brand loyalty

Delivered a truly unique customer experience

Strong brand positioning + recall

Brand Development + Scaling

A Middle-east aviation advisory + solutions company.

Designed a brand look that spoke of cutting-edge solutions and sustainable futuristic aviation. Created forward-looking thoughtful content that showcased their knowledge of trends and transformations. Launched sophisticated marketing campaigns for a global audience.

Created a distinct brand voice in the region

Designed a Digital brand Identity

Industry Engagement Via Linkedin

Established them as industry experts + thought leaders

Designed a Digital brand Identity

Developed Strategic partnerships

Lead Generation Campaigns

Enabled Ancillary Services in the Luxury Travel Sector Identified Growth Opportunities

BRANDING + DESIGN Social Media Brandbook

Brand Identity

Digital Footprint

Brand Positioning

Collateral Design

MARKETING + SOCIAL Digital Marketing

Lead Generation

Inbound Outbound Marketing

HubSpot CRM

SEO Content

WHAT DO YOU STAND FOR?

Public Relations

Collaborative Growth

Thought Leadership Articles

Profile Building

BRAND INTELLIGENCE Podcast/ Webinar

Social Commentary

CSR Initiatives

Industry Insights

PEOPLE

ALWAYS MAKE THE DIFFERENCE

SAMI SIDDIQUI

PRODUCT + TECH

ANISA KHAN

PR + MEDIA

MARIAM HUSSAIN

CREATIVE HEAD

RAZYA KIRMANI

COMMUNICATION

240INC.UK

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